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If you're struggling to land client meetings, you're not alone — and you're definitely not broken. In Episode 223, Kelly Kennedy breaks down the 10 most critical reasons your business development efforts might be falling short and delivers the tactical fixes you need to turn things around. From outdated marketing materials to weak digital introductions, poor targeting, and a lack of consistency, this episode acts like a diagnostic tool for your BD process. Whether you're a seasoned sales pro or just getting started, this is the clarity you've been looking for.
You’ll walk away with proven strategies to build real interest, connect directly with decision-makers, and confidently ask for what you want. Kelly also shares bonus tips on leveraging your CRM, structuring your time, and using your voice — not just your inbox — to cut through the noise. If you’re serious about mastering business development and closing more meetings, this is the episode that changes the game.
Key Takeaways:
1. Marketing materials must build instant interest or you’ll never make it to the meeting.
2. Your website should look like a $20 million company even if you’re a team of two.
3. Brochures aren’t dead — they’re a secret weapon when designed to speak your customer’s language.
4. You can’t rely on inbound alone; 80% of your effort should be proactive outreach.
5. If you’re not targeting the right people at the right companies, you’re wasting time.
6. LinkedIn is the modern BD battlefield — complete your profile, post consistently, and connect with buyers weekly.
7. Digital introductions build warmth and fill your pipeline before the call even happens.
8. Direct contact data is gold — find it, use it, and follow up until you book or disqualify.
9. Your voice is your most powerful sales tool; call more than you email and always leave great voicemails.
10. There’s no magic script — just confidence, consistency, and asking for the meeting every single time.
Level Up Your Business Development with Kelly Kennedy – Free Discovery Call
Business growth isn’t luck—it’s a skill. Master proven strategies to close more deals, generate leads, and scale with confidence.
✔ Actionable frameworks that drive real results
✔ Coaching tailored to your goals
✔ Strategies to win more business
Serious about growth? Book your free session now.
www.capitalbd.ca
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When was the last time you truly asked yourself, “Who am I becoming?” In episode 222 of The Business Development Podcast, Kelly Kennedy sits down with personal branding powerhouse Jamar Jones to unpack the extraordinary journey from hip-hop stages to corporate branding genius. Jamar shares how a life-altering moment—tearing his vocal cords at the peak of his music career—forced him to reinvent his identity and mission, sparking the creation of Foureva Media and a movement centered around self-awareness, storytelling, and powerful personal branding. This is your wake-up call to take control of your brand before someone else defines it for you.
This episode is a masterclass in how your story becomes your superpower. Whether you're a VP hidden behind a corporate logo or an entrepreneur struggling to break through the noise, Jamar delivers a framework that shows you how to define your Hero Arc and turn your personal experience into professional momentum. He and Kelly dive into real talk about fear, identity, the trap of comfort, and why 2025 is the year you either build your brand—or get left behind.
Key Takeaways:
1. You are already building a personal brand, whether you realize it or not—so take control of it.
2. True reinvention starts when you lose everything you thought defined you and choose to rebuild with intention.
3. Attaching yourself to something bigger than yourself creates momentum faster than self-promotion ever will.
4. Your greatest business opportunity may lie just beyond your biggest fear—run toward it, not from it.
5. Every step of consistency compounds; success in podcasting, business, or branding is a long game.
6. No one starts out an expert—wing it, refine it, and repeat until it becomes natural.
7. People don’t buy logos—they buy people. Your personal story is your greatest marketing asset.
8. Everyone has a “Hero Arc”—identify yours and use it to connect with your audience on a human level.
9. Trial and error isn’t failure—it’s the only way to learn what works and build a brand that lasts.
10. Don’t wait until you feel ready—the perfect moment doesn’t exist. Start now, and figure it out as you go.
Check out Foureva Media!
Buy Change Your Circle, Change Your Life by Jamar Jones
Level Up Your Business Development with Kelly Kennedy – Free Discovery Call
Business growth isn’t luck—it’s a skill. Master proven strategies to close more deals, generate leads, and scale with confidence.
✔ Actionable frameworks that drive real results
✔ Coaching tailored to your goals
✔ Strategies to win more business
Serious about growth? Book your free session now.
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In Episode 221 of The Business Development Podcast, Kelly Kennedy revisits a topic that has defined the show’s success—what to look for in a business development specialist. Episode 2, which covered this topic over two years ago, remains the most listened-to episode in the podcast’s history, proving its lasting relevance. However, the business development landscape has evolved significantly since then, with shifts in technology, social media strategies, and sales approaches. In this updated deep dive, Kelly breaks down 15 essential traits that define a top-performing business development specialist in 2025, from likability and mental resilience to social media mastery and personal branding. He stresses that while tools and tactics change, authentic connection and consistent outreach remain the foundation of success in business development.
This episode serves as both a hiring guide for business owners and a self-improvement blueprint for business developers looking to stay ahead of the curve. With more competition and evolving client expectations, Kelly explains how today’s business developers must balance traditional strategies with modern techniques, using a mix of relationship-building, digital engagement, and adaptability. He also shares how to identify and hire high-performing candidates, ensuring they align with a company’s values and long-term goals. Whether you're looking to refine your own business development skills or hire the next top-performing specialist, this episode builds on the insights of Episode 2 while delivering a fresh, strategic perspective for 2025 and beyond.
Key Takeaways:
1. Episode 2 was the most listened-to episode in the show’s history, proving the importance of hiring the right business development specialist.
2. The role of a business developer has evolved significantly in the last two years, requiring new skills and adaptability.
3. Likability remains the foundation of great business developers and is difficult, if not impossible, to teach.
4. Mental resilience is essential—successful business developers don’t take rejection personally and push forward.
5. Social media and personal branding are now mandatory skills for business development success.
6. Strong verbal and written communication skills set top performers apart, especially in a world of short attention spans.
7. Business development success is measured in meetings—calls, emails, and social media are just tools to achieve them.
8. A great business development specialist is both self-motivated and aligned with the company’s mission and values.
9. Balancing traditional business development strategies with modern digital tools is the key to long-term success.
10. Hiring the right specialist in 2025 means looking beyond degrees and focusing on adaptability, trustworthiness, and consistent performance.
Master Business Development with Kelly Kennedy – Book Your Free Discovery Call
Success isn’t luck—it’s strategy. Get the tools, confidence, and proven frameworks to close more deals and scale your business.
✔ Actionable strategies to generate leads & grow revenue
✔ Personalized coaching tailored to your goals
✔ A roadmap to business development mastery
Ready to level up? Book your free discovery call now
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In Episode 220 of The Business Development Podcast, Kelly Kennedy welcomes Michelle Coulson, founder of Remote Rebellion, to explore the rise of remote work and the end of the traditional 9-to-5. Michelle shares her journey from corporate recruitment to building a location-independent career, helping professionals escape the office and take control of their work-life balance. She breaks down the biggest obstacles—both personal and organizational—that hold people back from embracing remote work and provides a roadmap for those looking to make the leap.
The conversation dives into how businesses can adapt to the remote revolution, from hiring top global talent to maintaining productivity and culture in a virtual environment. Michelle debunks the myths surrounding remote work, explains how Gen Z and Millennials are driving this shift, and shares strategies for thriving in a world where flexibility and autonomy are the new gold standard. If you’ve ever dreamed of ditching the office and building a career on your terms, this episode is your blueprint.
Key Takeaways:
1. Remote work is no longer a trend—it’s a movement redefining careers and work-life balance worldwide.
2. The biggest barrier to remote success isn’t technology—it’s mindset. Shifting from office-based habits to autonomy requires discipline and self-awareness.
3. Companies that resist remote work are losing top talent as Gen Z and Millennials prioritize flexibility and control over their careers.
4. Remote work doesn’t mean working from home forever—it’s about freedom of choice, whether that’s a home office, a co-working space, or a beach in Bali.
5. The key to remote career success is proactive communication, structured routines, and clear boundaries between work and personal life.
6. Businesses that thrive remotely focus on outcomes over hours, measuring productivity by results rather than time spent at a desk.
7. Hiring the right remote employees means looking for self-motivated problem solvers who thrive in independent environments.
8. The digital nomad lifestyle isn’t for everyone—but remote work opens up new possibilities for travel, financial freedom, and career autonomy.
9. Leadership in remote teams requires intentional culture-building, trust, and the right digital tools to maintain collaboration and engagement.
10. The future of work is already here. Those who embrace remote work now will be ahead of the curve, while those who resist risk falling behind.
Links referenced in this episode:
Remote RebellionCapital Business DevelopmentMaster Business Development with Kelly Kennedy – Book Your Free Discovery Call
Success isn’t luck—it’s strategy. Get the tools, confidence, and proven frameworks to close more deals and scale your business.
✔ Actionable strategies to generate leads & grow revenue
✔ Personalized coaching tailored to your goals
✔ A roadmap to business development mastery
Ready to level up? Book your free discovery call now
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In Episode 219 of The Business Development Podcast, Kelly Kennedy takes on one of the most overused and misunderstood concepts in business—authenticity. Everyone talks about it, but what does it actually mean? Why do so many people struggle to embrace it? And more importantly, how does authenticity impact business, branding, and success? Kelly breaks down the five biggest reasons people avoid being their true selves—fear of judgment, the need for acceptance, fear of failure, societal conditioning, and a lack of self-awareness. But knowing these barriers isn’t enough—this episode is about taking action.
Kelly lays out five powerful steps to start showing up as your authentic self, build real trust, and turn authenticity into a competitive edge. He challenges listeners to stop holding back, rethink failure, and start making choices that align with who they really are. If you’ve ever hesitated to speak your truth, worried about what others think, or struggled to stand out in a crowded market, this episode will change your perspective. Authenticity isn’t just about feeling good—it’s the key to deeper connections, stronger influence, and lasting success.
Key Takeaways:
1. Authenticity is a choice—you have to actively decide to show up as your true self every day.
2. Fear doesn’t mean stop—it means you’re growing, and stepping into something bigger.
3. People are drawn to realness, making authenticity the fastest way to build trust in business.
4. The biggest roadblock to authenticity is the fear of judgment—but most people respect honesty.
5. In a crowded market, being authentic is your biggest differentiator—no one can replicate you.
6. Saying no to things that don’t align with you is just as important as saying yes to the right ones.
7. Speaking your truth in small ways daily helps build confidence and makes authenticity a habit.
8. People often hold back because of past conditioning—it’s time to unlearn what doesn’t serve you.
9. Failure is part of growth—every step outside your comfort zone is a win.
10. Authenticity isn’t just personal—it’s a business strategy that leads to trust, engagement, and sales.
Master Business Development with Kelly Kennedy – Book Your Free Discovery Call
Success isn’t luck—it’s strategy. Get the tools, confidence, and proven frameworks to close more deals and scale your business.
✔ Actionable strategies to generate leads & grow revenue
✔ Personalized coaching tailored to your goals
✔ A roadmap to business development mastery
Ready to level up? Book your free discovery call now
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Episode 218 of The Business Development Podcast features an in-depth conversation with Meaghan Ralston, the powerhouse entrepreneur behind Maggie Jane Marketing. Meaghan shares her journey from B2B sales to launching her own marketing empire, which hit seven figures in its first year. She recounts her transition from automotive advertising to digital printing, ultimately leading to the founding of her agency. Her story is one of resilience, integrity, and strategic pivots, as she turned challenges—including a failed equity promise—into opportunities. Throughout the episode, Meaghan and Kelly dive into the evolution of the business world, emphasizing the importance of adaptability in a rapidly changing digital landscape.
The conversation also explores the rise of LinkedIn as a critical marketing tool, the impact of AI on content creation, and the unique challenges of marketing within regulated industries like cannabis. Meaghan reflects on the volatile nature of the cannabis industry in Canada, from its explosive early days to the harsh reality of market corrections in 2023. She and Kelly discuss the necessity of building authentic connections, the importance of personal branding, and the changing trends in digital marketing for 2025. Packed with insights and real-world lessons, this episode is a must-listen for entrepreneurs, marketers, and business leaders looking to stay ahead in today’s competitive landscape.
Key Takeaways:
1. Success in marketing requires adaptability – pivoting between industries and strategies ensures long-term growth.
2. Resilience is key – turning setbacks into opportunities separates thriving businesses from those that struggle.
3. Relationships drive business – strong industry connections and a reputation for integrity create long-term loyalty.
4. The marketing landscape is constantly shifting – staying ahead with digital strategies, AI tools, and evolving trends is essential.
5. LinkedIn is non-negotiable – it has become a powerful tool for business development, brand credibility, and lead generation.
6. Regulated industries require creativity – strict advertising limitations force businesses to innovate within legal constraints.
7. AI enhances marketing but cannot replace humans – while it streamlines content creation and design, human oversight is critical for authenticity.
8. Building a business requires relentless hustle – growth comes from strong networks, consistency, and a commitment to delivering results.
9. Personal branding is a long game – posting consistently and sharing valuable insights builds authority and attracts opportunities.
10. The future of marketing is about connection – brands that genuinely engage with their audience and adapt will thrive in 2025 and beyond.
Master Business Development with Kelly Kennedy – Book Your Free Discovery Session
Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success.
✔ Proven business development frameworks that drive real results
✔ Personalized coaching tailored to your goals and challenges
✔ Actionable strategies to generate leads, close deals, and grow revenue
If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals.
Links referenced in this episode:
capitalbd.caCompanies mentioned in this episode:
Maggie Jane Marketing Capital Business Development Calgary Sun Eco Claim Rotary... -
In Episode 217 of The Business Development Podcast, Kelly Kennedy breaks down the five critical business development skills you must master to succeed in 2025 and beyond. With the business landscape evolving rapidly—new technologies, shifting client expectations, and increasing digital reliance—sticking to outdated strategies will leave you behind. Kelly emphasizes the power of communication, from mastering phone and voicemail skills to crafting concise, engaging emails that capture attention in seconds. He also highlights the importance of detective work in BD, ensuring you're targeting the right people with precision rather than relying on a volume-based approach.
Beyond traditional BD strategies, Kelly explores the growing impact of social media and personal branding, urging business developers to leverage LinkedIn not just for networking but as a powerful lead-generation tool. He stresses the necessity of organization, advocating for CRMs, structured scheduling, and goal tracking to maximize efficiency. Finally, Kelly reminds listeners that belief and consistency are the ultimate differentiators—when you trust in your process and commit to continuous growth, success follows. Whether you're new to BD or a seasoned pro, this episode provides a roadmap for staying competitive in 2025’s fast-changing business world.
Key Takeaways:
1. Business development in 2025 requires constant adaptation to new tools and strategies to stay effective.
2. Phone skills remain the most powerful BD tool, with a well-crafted pitch and confident voicemails increasing meeting success.
3. Short, compelling emails with a strong hook are critical as attention spans continue to shrink.
4. LinkedIn is now a mandatory BD tool, and a strong personal brand boosts engagement and credibility.
5. Targeted outreach is more effective than mass calls and emails—doing the detective work upfront leads to better results.
6. CRMs are essential for staying organized, tracking progress, and ensuring consistent follow-up.
7. Personal branding elevates corporate branding, increasing visibility and engagement for both.
8. Consistency in BD efforts over time builds momentum, leading to long-term success.
9. Asking “What are the next steps?” at the end of every meeting ensures progress and prevents lost opportunities.
10. Belief in your product, service, and yourself is the foundation for successful business development.
Master Business Development with Kelly Kennedy – Free Discovery Session
Success in business isn’t random—it’s built on strategy, skill, and consistency. The Business Development Mastery Program arms you with the proven techniques to win more deals, create new opportunities, and accelerate growth—whether you're an owner, executive, or BD professional.
✔ Proven frameworks to generate leads and close deals faster
✔ Tailored coaching to overcome challenges and scale with confidence
✔ Actionable strategies to drive revenue and long-term success
If you're ready to take control of your business growth, let’s talk. Book your free discovery session today.
Book Now
Links referenced in this episode:
capitalbd.ca
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Episode 216 of The Business Development Podcast takes listeners on an extraordinary journey with CR Holmes, a visionary entrepreneur who has navigated the worlds of music, business, and international culture in remarkable ways. From leaving home at 16 to finding success in the music industry, the military, and entrepreneurship, CR’s story is one of resilience and adaptability. His experiences in China, including living through the COVID-19 outbreak in Wuhan as a crisis volunteer, provide a firsthand look at life inside a locked-down city. His time in China also led to the creation of Your Beat, Inc., a platform designed to empower artists, improve music monetization, and build a thriving community for independent musicians.
CR shares powerful insights on the challenges artists face in the modern music industry, explaining how his platform prioritizes live performances, artist independence, and fair compensation over streaming royalties. He also discusses his entrepreneurial philosophy, emphasizing consistency, taking risks, and seizing opportunities as they arise. Throughout the conversation, CR’s passion for supporting the underdog shines through, whether it's through music, technology, or helping people in crisis. His journey serves as a testament to the power of perseverance, adaptability, and taking control of one’s own destiny.
Key Takeaways:
1. True opportunity knocks once—you either take it or walk away.
2. The music industry often fails artists financially, and Your Beat was built to change that.
3. Live performances account for 85% of an artist’s income, so securing gigs should be their main focus.
4. Fear is more dangerous than the virus itself—during COVID, misinformation and panic did more harm than good.
5. In China, hospitality and generosity are deeply ingrained—many families will take in strangers without hesitation.
6. Business success requires daily consistency—showing up and putting in time makes all the difference.
7. Spotify is not a reliable income source for artists—1,000 true fans are worth more than a million streams.
8. Business in China operates differently—contracts must be airtight, and relationships are key to success.
9. Entrepreneurship requires constant reinvention—adapting to circumstances is the only way to survive.
10. A strong support system is crucial for artists—having the right network enables creative and financial growth.
Links referenced in this episode:
capitalbd.cayourbeat.ca
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Episode 215 of The Business Development Podcast dives deep into the transformative power of goal setting and why it’s a game-changer for both business and personal success. Kelly Kennedy breaks down the science behind written goals, revealing that individuals are 42% more likely to achieve them simply by putting them on paper. He shares his personal journey with goal setting and explains how structuring annual, weekly, and daily goals can significantly improve efficiency, drive revenue growth, and create long-term success. Business owners will learn how to align revenue targets with measurable sales activities, ensuring their teams have clear, actionable steps to achieve business development objectives.
Beyond business, Kelly explores how goal setting fosters momentum in all aspects of life, from career growth to personal achievements. He provides a simple yet powerful framework for creating effective goal lists, emphasizing the importance of prioritization and consistent review. By implementing these strategies, listeners will gain the clarity, motivation, and structure needed to reach their biggest ambitions. Whether you're an entrepreneur, sales professional, or someone looking to level up, this episode delivers a practical, high-impact blueprint for turning vision into reality.
Key Takeaways:
1. Writing down your goals makes you 42% more likely to achieve them, according to research by Dr. Gail Matthews.
2. Goal setting is not just for New Year’s resolutions—it should be done annually, weekly, and even daily for maximum impact.
3. Revenue targets alone don’t drive success—business owners must break them down into controllable metrics for their sales and BD teams.
4. Measuring success by meetings booked instead of revenue helps BD teams stay motivated and on track toward hitting company goals.
5. A simple formula for growth: customers required ÷ closing rate percentage = required number of meetings to hit your targets.
6. Writing priority-based weekly and daily goal lists ensures that the most important tasks always get done first.
7. The act of writing goals activates your brain’s Reticular Activating System (RAS), keeping you focused on what matters most.
8. Separating business and personal goals helps create a clearer vision for both professional and personal growth.
9. Using a notepad instead of a phone or computer for goal setting increases retention and effectiveness.
10. Small, consistent daily actions lead to massive long-term success - goal setting turns intention into action.
Links referenced in this episode:
capitalbd.ca
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Episode 214 of The Business Development Podcast features Brett Colvin, CEO and co-founder of GoodLawyer, who is on a mission to fix what’s broken in the legal industry. Brett shares his journey from corporate lawyer at one of Canada’s largest firms to disrupting the status quo with a smarter, more accessible legal model. He explains how traditional law firms operate on outdated structures that leave both businesses and lawyers frustrated—leading to a staggering statistic that half of all lawyers leave the profession within five years. With GoodLawyer, Brett is pioneering fractional legal services, offering businesses high-quality, in-house-style legal support without the overwhelming costs of big firms.
In this episode, Brett and I dive into why the current legal system doesn’t work for most entrepreneurs, the biggest legal blind spots that hurt growing businesses, and how his company is giving both lawyers and clients more flexibility and value. We discuss the power of transparent pricing, the challenges of building a legal tech startup, and why Brett believes the future of legal is changing fast. If you’re a business owner, startup founder, or just someone who has struggled with legal services, this episode will give you insights into a better way forward.
Key Takeaways:
1. The traditional legal model is outdated and doesn’t serve entrepreneurs effectively.
2. Half of all lawyers leave the profession within five years due to burnout and lack of fulfillment.
3. Law firms take 80% of the value from billable hours, leaving both lawyers and clients frustrated.
4. Fractional legal services provide businesses with in-house-style legal support at a fraction of the cost.
5. Transparent, upfront pricing removes friction and helps businesses make smarter legal decisions.
6. Lawyers can make more money and have better work-life balance outside of traditional law firms.
7. A strong legal foundation early on prevents costly mistakes for startups and small businesses.
8. Innovation in the legal industry is possible but requires breaking away from outdated structures.
9. Business owners often don’t realize they need legal help until it’s too late.
10. The future of law is changing fast, and entrepreneurs need flexible legal solutions to keep up.
Links referenced in this episode:
goodlawyer.cacapitalbd.caCompanies mentioned in this episode:
Good Lawyer Capital Business Development Calgary Chamber Globe and Mail
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Episode 213 of The Business Development Podcast dives into the four essential marketing materials every business needs to dominate in 2025. Kelly Kennedy breaks down why high-impact websites, bold and visually compelling brochures, memorable business cards, and a strong LinkedIn presence are non-negotiable for business success. With shrinking attention spans and increasing competition, he emphasizes the importance of visual appeal, strategic messaging, and minimal but powerful wording to capture interest and drive engagement.
Beyond just having marketing materials, Kelly explains how to optimize them for maximum effectiveness. He highlights why websites must be sleek and conversion-focused, how brochures remain a secret sales weapon, and why LinkedIn is now a mandatory part of any marketing strategy. If you’re looking to modernize your approach and ensure your materials attract the right clients, this episode provides a clear, actionable guide to standing out and winning in 2025.
Key Takeaways:
1. Marketing materials are critical for business success in 2025 and must be designed to capture attention quickly.
2. A high-impact website acts as your “20-story skyscraper” and must be visually appealing, SEO-optimized, and conversion-focused.
3. Brochures remain a powerful sales tool, especially when designed with bold statements, strong visuals, and minimal wording.
4. A pocket-style brochure folder allows for customizable, industry-specific inserts, making it a versatile marketing asset.
5. Business cards are still relevant but must be high-quality, visually appealing, and contain only essential information.
6. LinkedIn is now a mandatory marketing material, requiring an optimized profile, strong branding, and active engagement.
7. Video content is king—integrating video into websites and marketing materials builds trust and enhances engagement.
8. Attention spans are shorter than ever, so marketing materials must be designed to hook viewers in seconds.
9. Consistency in branding across websites, brochures, business cards, and LinkedIn creates a stronger, more memorable presence.
10. The ultimate goal of marketing materials is not just to inform, but to generate interest and secure meetings that lead to business growth.
Master Business Development with Kelly Kennedy – Book Your Free Discovery Session!
Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success.
✔ Proven business development frameworks that drive real results
✔ Personalized coaching tailored to your goals and challenges
✔ Actionable strategies to generate leads, close deals, and grow revenue
If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals.
Book Now
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Episode 212 of The Business Development Podcast features a conversation with Sophie Baran, a rising leader in real estate development and private equity. As the General Partner and CEO of Bear Capital, Sophie has managed over $250 million in capital expenditures, playing a pivotal role in shaping Alberta’s land development landscape. She shares her insider knowledge on transforming raw land into thriving communities, the challenges of raising capital, and why Western Canada is a prime market for real estate investment. With a background in corporate finance and leadership, Sophie reveals how she leveraged her expertise to build a diversified investment model, balancing high-growth opportunities with strategic risk management.
In this inspiring discussion, Kelly Kennedy and Sophie explore the mindset shifts required to scale in a competitive industry, the importance of resilience in entrepreneurship, and why she believes now is the time to invest in real estate. She also shares the personal turning point that led her to leave a high-level leadership role and bet on herself as an entrepreneur. Whether you're an investor, a business leader, or simply interested in how rising industry leaders make bold moves, this episode delivers valuable insights from one of real estate’s most dynamic emerging voices.
Key Takeaways:
1. Believing in yourself is the foundation for taking bold steps in business and entrepreneurship.
2. Hard economic times create opportunities for those who are resilient and willing to adapt.
3. Diversifying revenue streams reduces risk and builds long-term business stability.
4. Raising capital successfully depends on credibility, trust, and a clear value proposition.
5. The best markets for investment are often the ones that others overlook or hesitate to enter.
6. Strategic partnerships, including Indigenous collaborations, can create both financial success and lasting community impact.
7. Waiting for the perfect moment often leads to missed opportunities—taking action is what matters most.
8. Leadership requires making tough decisions and stepping outside of comfort zones.
9. Big ideas only succeed when paired with strong execution, planning, and financial discipline.
10. The greatest obstacles in business are often self-imposed—removing doubt and taking the first step is the key to success.
Links referenced in this episode:
capitalbd.cabarecapital.comCompanies mentioned in this episode:
Bare Capital Landrex Capital Business Development Enbridge Canadian Western Bank TAG DevelopmentsMaster Business Development with Kelly Kennedy – Book Your Free Discovery Session
Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success.
✔ Proven business development frameworks that drive real results
✔ Personalized coaching tailored to your goals and challenges
✔ Actionable strategies to generate leads, close deals, and grow revenue
If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals.
Book a Free Discovery Call
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Solopreneurs and small business owners are the backbone of the economy, but balancing business development with daily operations can feel overwhelming. In this episode, Kelly Kennedy shares a powerful five-step framework to help entrepreneurs maximize their time, boost efficiency, and drive long-term success. From mastering time management and structuring a business development process to leveraging social media and building high-value client relationships, this episode is packed with actionable insights to help small business owners thrive. Kelly emphasizes the importance of treating every hour like it's worth $1,000, setting up a disciplined schedule, and ensuring that business development remains a top priority—no matter how busy the day-to-day grind gets.
Kelly also dives into the importance of targeted outreach, the power of digital networking, and why business owners must measure success in meetings rather than just revenue. By implementing structured follow-ups, optimizing LinkedIn strategies, and embracing a proactive BD approach, solopreneurs can create a steady pipeline of new opportunities. If you've been struggling to balance growth with daily operations or feel stuck in the hustle, this episode provides the roadmap to regain control and scale your business strategically.
1. Time management is critical—every hour should be treated like it's worth $1,000 to maximize efficiency and impact.
2. Solopreneurs must dedicate at least half a day per week to business development to ensure long-term growth.
3. Targeted outreach is essential—business owners waste too much time reaching out to the wrong people who can’t make buying decisions.
4. A strong social media presence, especially on LinkedIn, is no longer optional; it’s a key driver of credibility and visibility.
5. Adding 100 potential clients on LinkedIn per week and leveraging personal branding increases exposure and creates organic opportunities.
6. Scheduling all meetings, events, and tasks in a calendar improves productivity and ensures that important BD work gets done consistently.
7. Business success should be measured by the number of meetings booked, not just revenue, as meetings create opportunities that lead to sales.
8. Digital introductions, structured follow-ups, and CRM tracking streamline BD efforts and improve long-term conversion rates.
9. Business owners must confidently market themselves—being too humble holds back growth and limits brand recognition.
10. Consistency over time is the key to business success—solopreneurs who commit to structured BD efforts will see exponential results.
Master Business Development with Kelly Kennedy – Book Your Free Discovery Session
Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success.
✔ Proven business development frameworks that drive real results
✔ Personalized coaching tailored to your goals and challenges
✔ Actionable strategies to generate leads, close deals, and grow revenue
If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals.
Book a Free Discovery Call Today!
Links referenced in this episode:
capitalbd.ca
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Commuting is broken—and it’s costing North Americans a staggering $530 billion per year in wasted fuel, parking, and vehicle expenses. In this episode, The Business Development Podcast welcomes Malcolm Adams, a former oil and gas executive turned mobility innovator, who is on a mission to fix this crisis. As the CEO and founder of COREO Commute, Malcolm is pioneering a choreographed carpooling solution that goes beyond traditional ridesharing, offering a smarter, cost-saving alternative for daily commuters. He shares how his background in engineering and energy led him to identify solo commuting as the most inefficient system in transportation, and how COREO is poised to transform the way we get to work—saving commuters thousands annually while reducing congestion and emissions.
Malcolm dives into the hidden costs of commuting, why traditional carpooling has failed, and how COREO solves these challenges with real-time, AI-powered trip matching. He explains the behavioral shift needed to make shared commuting a mainstream solution, the role of major corporations in adoption, and how companies can use COREO to get employees back into the office without financial strain. With a successful rollout in Calgary, Malcolm also shares the expansion roadmap and the massive opportunities ahead for businesses, cities, and individuals looking to cut costs, build stronger communities, and revolutionize transportation. If you’ve ever wished for a better, more affordable way to commute, this episode is a must-listen.
Key Takeaways:
1. Commuting is one of the biggest hidden costs in North America, costing solo drivers over $530 billion annually.
2. Traditional carpooling fails because it lacks reliability, but choreographed commuting creates stable, predictable ride-sharing networks.
3. Most commuters don’t realize that transportation is their second-largest household expense, after housing and before food.
4. Car ownership costs have skyrocketed, with vehicle prices up 28% and used car prices up 50% in the last five years.
5. Many people resist carpooling due to fear of inconvenience, but tech-driven trip matching eliminates scheduling conflicts.
6. Businesses benefit from smarter commuting solutions by increasing office attendance, improving employee productivity, and reducing parking costs.
7. Solo commuting is a major contributor to emissions, and reducing single-occupant vehicle use is the fastest way to cut transportation-related carbon output.
8. Large employers and universities are key to driving mass adoption of choreographed commuting through incentives and corporate partnerships.
9. Creating strong community connections through shared rides improves trust, networking, and even job opportunities among commuters.
10. The biggest barrier to adoption is behavioral, but once people experience cost savings and reliability, they rarely go back to driving alone.
Links referenced in this episode:
CapitalBD.caCOREOMaster Business Development with Kelly Kennedy – Book Your Free Discovery Session
Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success.
✔ Proven business development frameworks that drive real results
✔ Personalized coaching tailored to your goals and challenges
✔ Actionable strategies to generate leads, close deals, and grow revenue
If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve
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It's the two-year anniversary of The Business Development Podcast, and in true Kelly Kennedy fashion, this episode is all about pushing forward when others pull back. With tariffs looming and recession fears on the rise, many businesses are making the critical mistake of hunkering down—cutting sales efforts, freezing hiring, and waiting for things to stabilize. Kelly breaks down why playing it safe is the fastest way to lose, sharing hard-earned lessons from past economic downturns that prove winners double down while others retreat. If you're feeling the weight of uncertainty, this episode will give you the motivation and strategy to take action instead of falling victim to fear.
Mindset separates thriving businesses from failing ones, and Kelly shares the exact playbook leaders need to stay ahead. From account management, sales team motivation, and strategic partnerships to leveraging social media and recession-proofing growth, this episode is packed with actionable insights. As The Business Development Podcast celebrates two years, Kelly's message is clear—fear kills growth, but bold action creates opportunity. If you’re ready to rise above the chaos and turn uncertainty into an advantage, this is the episode for you.
Links referenced in this episode:
CapitalBD.caThe Business Development Mastery ProgramCompanies mentioned in this episode:
Capital Business Development
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Women entrepreneurs are shaping the future of business, but the path to success is still filled with barriers—especially when it comes to funding and access to opportunities. In this episode of The Business Development Podcast, Kelly Kennedy sits down with Marcela Mandeville, CEO of Alberta Women Entrepreneurs (AWE), a powerhouse leader on a mission to break down these obstacles. With a deep passion for business and community development, Marcela has spent over 15 years championing women in business, helping them access the capital, connections, and support they need to thrive. Under her leadership, AWE has transformed the landscape for women entrepreneurs, increasing funding, expanding networks, and driving real economic impact across Alberta.
Marcela’s journey is one of resilience, strategy, and an unshakable belief in the power of women-led businesses. From her early entrepreneurial ventures to leading one of Alberta’s most impactful organizations, she brings a wealth of knowledge on what it truly takes to succeed in today’s business world. Whether you’re an aspiring entrepreneur or a seasoned business owner looking to scale, this conversation is packed with insights, motivation, and game-changing advice. If you’ve ever faced challenges securing funding, struggled with growth, or simply needed inspiration to take the leap, this episode is for you.
Key Takeaways:
1. Women entrepreneurs still face systemic barriers in securing funding, but organizations like AWE are working to change that.
2. Access to capital, strategic connections, and capacity-building are the three core pillars that drive business success for women.
3. Risk-taking is often misunderstood—women entrepreneurs are not risk-averse but take strategic risks for long-term growth.
4. Revenue generation is just as important as external funding when scaling a business.
5. The business world is rapidly evolving, and women need to embrace digital transformation and AI to stay competitive.
6. Women-led businesses make a significant economic impact, with AWE’s lending programs generating an 11:1 return.
7. Building the right network and support system is essential for overcoming challenges in male-dominated industries.
8. Nonprofits like AWE are not just about funding—they provide mentorship, training, and long-term business support.
9. Traditional employment is no longer the only safe career path—entrepreneurship allows for greater control and financial independence.
10. Success comes from aligning passion with purpose and surrounding yourself with the right people who believe in your vision.
Links referenced in this episode:
capitalbd.caAWEBusinessCompanies mentioned in this episode:
Alberta Women Entrepreneurs Capital Business Development Edmonton Chamber of Commerce Business Development Bank of Canada Alberta Innovates Prairies Economic Development Canada Women's Enterprise Organizations of CanadaMaster Business Development with Kelly Kennedy – Book Your Free Discovery Session
Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success.
✔ Proven business development frameworks that drive real results
✔ Personalized coaching tailored to your goals and challenges
✔ Actionable strategies to generate leads, close deals, and grow revenue
If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery...
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Podcasting is one of the most exciting and rapidly growing industries, but beneath the surface lies a brutal reality—most podcasters will never make it. In this episode, Kelly Kennedy takes a no-holds-barred deep dive into the podcast industry, exposing the harsh truths that make it nearly impossible for many to succeed. From the overwhelming competition and slow audience growth to the financial and time-consuming demands, Kelly lays out exactly why 98% of podcasts fail before hitting 200 episodes. But it’s not all doom and gloom—he also breaks down 13 critical lessons that separate the few who thrive from the many who quit, providing tactical advice to help podcasters push through the struggle and build a show that stands out.
If you’ve ever considered starting a podcast or are already in the trenches wondering if it’s worth it, this episode is your wake-up call. Kelly reveals the industry’s biggest challenges, from the rigged advertising landscape to the grueling learning curve of content creation, while sharing practical strategies for survival. He pulls from his own two-year journey of growth, setbacks, and wins, offering hard-earned insights on finding support, mastering self-motivation, and committing to the long game. Whether you’re looking to launch, scale, or simply survive in podcasting, this episode delivers the raw truth and the roadmap to success.
Key Takeaways:
1. Podcasting is a long game, and most fail because they expect quick success, but the ones who win commit for years, not months.
2. The industry is not designed for podcasters to succeed, as advertising is expensive, growth is slow, and long-time podcasters are not helping newer shows break through.
3. Ninety-eight percent of podcasts fail before 200 episodes, and the difference between those who make it and those who don’t is sheer persistence.
4. Building a personal brand through podcasting can open doors to business opportunities, coaching, and new relationships that you never expected.
5. Self-motivation is everything because when numbers are down and success feels out of reach, the ability to push forward is what separates the top two percent.
6. Creating content consistently is hard since, over time, ideas don’t come as easily, and maintaining high-quality production becomes a serious challenge.
7. Monetizing a podcast is not just a goal but a necessity for long-term success, as the costs of production, advertising, and time commitment make it unsustainable without financial support.
8. Community is critical, and having engaged listeners who support and interact with the show makes all the difference in staying inspired.
9. The podcast industry is still evolving, and platform changes, algorithm shifts, and analytics inconsistencies create unpredictable challenges for hosts.
10. If you stick with it, podcasting can change your life by building authority, growing your network, and creating long-term opportunities that you can’t see at the start.
Links referenced in this episode:
www.CapitalBD.caThe Business Development Mastery ProgramCompanies mentioned in this episode:
Capital Business Development Spotify Apple Podcasts AudioGo Buzzsprout
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In Episode 206 of The Business Development Podcast, Kelly Kennedy sits down with Monte Pedersen, a globally recognized strategy execution expert with over 35 years of experience. Monte shares his insights into why 60-90% of strategies fail, emphasizing the critical gap between planning and execution. He outlines how businesses often craft ambitious strategies but fall short due to unclear goals, lack of accountability, and insufficient leadership commitment. Monte introduces practical frameworks for bridging this gap, including clear diagnoses, actionable initiatives, and consistent follow-through. Drawing from his extensive career and the lessons learned in corporate leadership, he provides a roadmap for leaders looking to turn vision into tangible results.
The conversation also delves into the transformative power of leadership and personal branding in today's business landscape. Monte highlights how leaders can inspire teams by connecting strategy to purpose and empowering individuals to execute effectively. Drawing from his own journey, including his success in building a LinkedIn following of over 200,000, he emphasizes the importance of authenticity, simplicity, and process in leadership and execution. Packed with actionable advice and inspiring anecdotes, this episode offers invaluable insights for entrepreneurs, executives, and aspiring leaders aiming to overcome the pitfalls of strategy execution and achieve sustained success.
Key Takeaways:
1. Most strategies fail because of a lack of focus on execution, with 60-90% never being fully implemented.
2. Clear goals and actionable initiatives are essential for turning strategy into results.
3. Leadership must prioritize alignment and accountability to ensure effective execution.
4. Execution is not intuitive; it requires a managed process and consistent follow-through.
5. Organizations don't execute strategies—individuals do, making personal accountability critical.
6. Strategy should be treated as a long-term vision, not constrained by yearly calendars.
7. Success often comes from simplifying processes and making them repeatable.
8. Leadership is about serving, empowering, and inspiring teams, not focusing on personal accolades.
9. Building a personal brand is essential in the modern era, offering influence and connection opportunities.
10. Courageous leadership, including having difficult conversations, is necessary to drive meaningful change.
Links referenced in this episode:
www.capitalbd.cawww.clarifydeployachieve.comCompanies mentioned in this episode:
CDA Group Sodexo Education Services Off Campus Solutions Capital Business Development CapitalBD Aramark Movement Mortgage
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In this episode of The Business Development Podcast, we’re diving into one of the most important tools for your success in 2025 and beyond: personal branding. I’m here to show you why building your personal brand isn’t just a nice-to-have—it’s essential for standing out in today’s competitive world. Together, we’ll explore how authenticity and trust can transform your career, why being discoverable online is a game-changer, and how to leverage your unique expertise to open doors you didn’t even know existed.
I’m sharing eight powerful lessons to help you master personal branding, from overcoming imposter syndrome to creating a content strategy that works for you. You’ll learn how to embrace authenticity, continuously grow your skills, and stay relevant in a rapidly changing business landscape. Whether you’re a sales professional, entrepreneur, or just someone ready to take your career to the next level, this episode is packed with practical advice and inspiration to help you build a personal brand that truly sets you apart.
Key Takeaways:
1. Personal branding is essential for standing out in today’s competitive business environment.
2. Authenticity builds trust and creates lasting connections with clients and peers.
3. A strong personal brand makes you more discoverable and opens doors to global opportunities.
4. Overcoming imposter syndrome is key to sharing your expertise confidently.
5. Sharing your knowledge authentically positions you as a trusted authority in your field.
6. Personal branding requires consistency and commitment to a long-term strategy.
7. Investing in continuous growth helps you adapt to evolving trends and tools.
8. A clear, intentional content strategy is vital for building visibility and credibility.
9. Personal branding is a lifelong endeavor that follows you across all career paths.
10. Betting on yourself and putting yourself out there leads to opportunities you never imagined.
Links referenced in this episode:
CapitalBD.caThe Business Development Mastery Program with Kelly KennedyCompanies mentioned in this episode:
Capital Business Development
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In Episode 204 of The Business Development Podcast, host Kelly Kennedy welcomes sales expert Marcus Chan for an engaging conversation about sales and personal branding in 2025 and beyond. Marcus, a renowned figure in the B2B sales space and founder of Venli Consulting Group, shares insights from his remarkable career, which includes coaching Fortune 500 sales teams and driving over $700 million in contract value. Together, they explore the evolution of sales strategies, the importance of building trust and authenticity in a competitive market, and actionable tips for professionals looking to level up their social selling and personal branding efforts.
Listeners will discover Marcus’s journey from humble beginnings to becoming a Salesforce Top Sales Influencer, including how he leveraged hard work, strategic insights, and a relentless focus on value to inspire and empower others. From his "top five rules for social selling" to the critical elements of an optimized LinkedIn profile, Marcus delivers powerful advice that resonates with sales professionals, entrepreneurs, and business development leaders alike. Don’t miss this episode filled with practical strategies, inspirational stories, and tools to thrive in today’s sales landscape.
Key Takeaways:
1. Success in sales and business development requires a balance of hard work, strategic thinking, and adaptability.
2. Social selling is critical in today’s market, and an optimized LinkedIn profile can build trust and credibility.
3. Content should follow a 90% value, 10% pitch rule to engage and nurture audiences effectively.
4. Outbound sales efforts provide greater control over outcomes compared to relying solely on inbound strategies.
5. Personal branding is essential for building trust and standing out in a competitive sales landscape.
6. Creating consistent, high-value content across multiple platforms enhances visibility and trust with potential clients.
7. Tailoring your online presence to align with the expectations of your target audience is key to successful social selling.
8. Confidence in sales is built by consistent effort, embracing challenges, and refining skills over time.
9. Trust and authenticity are powerful differentiators, especially in an age of automation and AI-driven tools.
10. Overcoming fear of video and leveraging it as a medium can significantly enhance personal branding and client engagement.
Links referenced in this episode:
www.venliconsulting.comwww.capitalbd.caMaster Business Development with Kelly Kennedy – Book Your Free Discovery Session: Book Now
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