Episoder
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In this episode we discuss how to remove unconscious bias from marketing and ask ourselves, can we be civil online? We are joined by Bill Farrar, ACLU - Virginia’s Director of Communications to shine the light on our true biases and how to move forward as an industry.
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In this episode we explore how to use mental technology for self inquiry and ask ourselves, can we hack our personality? Personality hackers Antonia Dodge and Joel Mark Witt join us to take a look under the hood and decode how our mind operates.
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Manglende episoder?
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In this episode we lower the veil on consumer trust and ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin joins us to look at the state of consumer trust and learn how to mobilize audiences to drive social change.
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Episode 5 of The Conscious Marketing Podcast debunks the myth of hard work and talks about getting off the hustle wheel. We are joined by New York Times best-selling author and futurist Joel Comm to take a deep look in the mirror at the hard work theme we keep selling in marketing and ask, “is there another formula for success?” In one of the most personally revealing episodes to date, Joel lets you behind the curtain of his success and shares how his journey into the dark night of the soul led to the creation of his latest book The Fun Formula.
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Episode 4 of The Conscious Marketing Podcast opens the can of worms wide open and takes a look at the power of language. We are joined by marketing industry expert Tamsen Webster to take a deep look in the mirror and discuss the role of self-talk, brand messaging and how it all ties together to ask, “do our words really matter?” We get personal as we reveal what the voices in our head say, how it finds it’s way into our work, what brands can do differently and the true impact our words have on society. Then we uncover solid strategies for brands to create brand messages that have integrity and consonance with who they truly are.
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Episode 3 of The Conscious Marketing Podcast unravels the way marketers tell stories and how it impacts society. We are joined by Jay Baer from Convince and Convert to take a deep look in the mirror and discuss the truth how marketers tell stories and ask, "are we helping or hurting society?" Jay pulls no punches as he dives deep into the content marketing strategies we've been deploying since the beginning of advertising. We review the different versions of the hero's journey and then reflect on how marketers can create stories that inspire and empower humanity.
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Episode 2 of The Conscious Marketing Podcast gets straight to brass tacks. We are joined by Chris Penn from BrainTrust Insights to take a deep look in the mirror to discuss the truth about data privacy and ask ourselves, “should marketers come clean?” Chris blew our minds by revealing why GDPR applies to every business in the world within the first 10 minutes and then continued to open our eyes to what is really happening with consumer data. We review the facts, the truth and then reflect on how marketers can move forward in a time when we need data the most and consumer trust in how we’ll handle it is at an all time low.
Show Notes with Questions for Self-Inquiry and Reflection can be found at https://consciousmarketinginstitute.com/conscious-marketing-podcast-the-truth-about-data-privacy-chris-penn/
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Season 2 of The Conscious Marketing Podcast goes from zero to 100 in record time. In this season opener, I introduce this season’s new co-host Geoff Livingston from Livingston Campaigns. Sparing no time for small talk we take a deep look in the mirror and ask ourselves, "do our fears control us?" We get real and let you behind the curtain of our fears, our rise to marketing fame and what caused us to start looking in the mirror, honestly.
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On this episode we are going to be talking about how we make decisions and our answers might surprise you. Hear Nichole's biggest challenge and how she gets to a clear place. Discover how and why Nichole and Todd talk to their spirit guides, spirit animals, connecting to source and even aliens for guidance. Hear Nichole's story of experiencing the total eclipse in the path of totality. And then get clarity on some important questions when receiving guidance. What if your guides tell you to jump off a cliff? How can you trust the source? How does this relate to conscious marketing and how can conscious marketers leverage their guides to support their initiatives Here are Nichole's 3 tips for marketers to get clear and channel their truth 1) Understand what channeling really is - remember that it's all you...a guide can provide guidance but only you can make the decision based on your truth. 2) Get clear about what your truth is - self reflect and understand your triggers - be honest with yourself on where you choose to serve yourself or your organization over service to others 3) Ask for guidance often - every day if possible
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In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening and break down tools to help you manage. Here a list of Nichole's favorite meditations. From silent to guided she gives you all of her favorites. Here are links to the ones she mentions. Michael Sealey's Sleep Hypnosis https://www.youtube.com/channel/UC9GoqHypa-SDrGPMyeBkjKw Sonia Choquette -Meeting your Guides https://www.youtube.com/watch?v=5znxgT4S0LM Steve Nobel - Has the best meditations for clearing your energy field. https://www.youtube.com/watch?v=oyZ6ejYeQTI&t=2s&list=PLVMfKPD-9ceAYObEb0DRUMvJD_pcSNsOv&index=1 Nichole's daily practice meditations can be found here https://www.youtube.com/playlist?list=PLVMfKPD-9ceAYObEb0DRUMvJD_pcSNsOv This 432 hz piece from One Mind on Youtube is one of Nichole's personal favorites. https://www.youtube.com/watch?v=NPVX75VIpqg&t=3803s And remember our sponsor Clearly Conscious. Take advantage of their soul tones and get a 33% discount just for being a Conscious Marketing Podcast listener. If you like harmony and you like effortless this is our number one resource. http://clearlyconscious.ca/consciousmarketingpodcast/ Here are Nichole's three tips for exploring tools to expand consciousness. 1) You don't need any tools. Your consciousness is within you. You are the only one with the answers you seek. Go within and know that you have access to everything you need. 2) Start with a tool that selects you. Go to your local metaphysical shop and see what pops out at you. I had a crystal literally jump out of my hand and break on the floor so I would buy it. 3) Focus on what's free and then set a budget and stick to it. You can go overboard on the latest "conscious" tools and the truth is you don't have to have them. So before you go break the bank on crystals, oils and the latest wand set a budget each week or each month and stick to it. When your tools are no longer useful for you...clear their energy and then pass them on to someone who can use them.
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In this episode Nichole and Todd break the mold and talk about some serious issues facing the industry. We tackle some of the toughest questions facing marketers who have had a conscious awakening. How can companies consciously handle "scandal"? How can we have accountability without public shaming? How can we honor the women who are affected and prevent it from happening again? What evidence of conscious truth should journalists be held accountable to? How should media outlets be held accountable for conscious truth? How can we end public shaming? What if you are the target of shaming? How can we handle it consciously? Then here how a scandal affected one of Nichole's mentors and how she recommends handling it. Here are Nichole's 3 tips for dealing with public scandal and the shame game. 1) End shaming - in reporting, in advertising, and in your content. There is simply no excuse for shaming another human regardless of their infraction. Show love and understanding for all those involved. 2) Hold a higher standard for your organization - if you find out there is something that isn't ethical happening or crosses a line of conscious behavior then own it...and take action to rectify it. 3) Address the culture issue - Go beyond the person who offended and the person who was offended and think about how the culture of your organization supported this behavior. Consider who was aware and didn't report it and take action on all sides. Strong action and an honest conversation with staff about what happened, how it happened and what is going to change to prevent it are critical.
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In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening.
How can someone know if they are "conscious" or not?
What shifted for Nichole after her first conscious awakening?
If you haven't had a conscious awakening can you create one?
If you've had a conscious awakening and you're still finding your footing what do you recommend?
Here are Nichole's 3 tips for finding air after your conscious awakening.
1) Have fun with your astral journey into self. Explore the astral realm with purpose and with creativity...to reveal (your life's purpose, your spirit guides, the Infinite Creator)...to expand (your perspective, your brain power)...to heal (your past trauma, your depression, your energy field)...to grow into your full potential. (Iuri opening pandora's box)
2) Practice hell yes or no ala Tim Ferris. Learn how to say no to the things that no longer work for you without excuses, without explanation and without guilt. Say yes to the things that move your soul.
3) Balance your time in the astral and your time in 3D. Take time to discover yourself, get in shape, eat healthy, look yourself in the mirror. And find a way to continue with your life in a way that feels good to you. Follow the joy. Follow what feels light. Leave everything that feels heavy...even if it's only your perspective.
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In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening. How do you handle conscious and empathic dilemmas? What about the times when you get triggered and respond from emotion? What is the scale of empathic awareness? How can I know what is my emotion and what is someone else's.... Here are the three tips for tackling conscious dilemmas 1) Know your truth. It's important to know what your truth is, what your deal breakers are as well as what your deal makers are. Take time to understand your why and watch Simon Sinek's Ted talk. https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action 2) Discover your unique opportunity. Take time to answer these questions. How does your prior experience overlay with what you know now? What can you be the best in the world at now? 3) Find your inspiration. What's obvious and right in front of me? In looking at what's in front of me, what would make it even more inspiring? What's on the horizon? What do I want my life to look like 3 years from now? 10 years from now What am I willing to do now to create that life? What skills do I need? What experience do I need?
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In our first episode we set the stage for the rest of the podcast. Tune in and hear our background and how we ended up taking the stage to raise the bar of consciousness in the industry.
We tackle some of the toughest questions facing marketers who have had a conscious awakening.
What is conscious marketing?
Why are we inspired to talk about it?
What does unconscious marketing look like?
Want to see the ad that made Nichole embarrassed to be a white woman? Here’s a link
http://www.npr.org/sections/thetwo-way/2017/10/08/556523422/dove-expresses-regret-for-ad-that-missed-the-mark
Want to hear Nichole discuss the ad on the Beancast? Check it out here
http://www.thebeancast.com/beancast-marketing-podcast-show-archive/2017/10/16/beancast-468-finding-integrity
What does unethical marketing look like?
Here is a link to the ad we discuss so you can see it and decide for yourself
http://www.adweek.com/agencies/financial-firm-behind-fearless-girl-will-pay-5-million-for-allegedly-underpaying-women-and-minorities/
What does conscious marketing look like?
Here is a link to Dr. Bronner the brand that has successfully integrated itself into the Burning Man community in a conscious way. If you use soap...use theirs
https://www.drbronner.com/
Interested in learning more about Burning Man? Check out their site here
https://burningman.org/
If you are interested in joining the Modern Monks camp in 2018 comment on this post and let us know!
What is our challenge to the marketing community?
Take a stand for ethics at a minimum...evolve to consciousness...WE are THE message. Challenge yourself to inspire, inform, educate and evolve humanity into a heart open society who loves unconditionally. Where can you leave your mark?
Here are 3 tips to gut check the consciousness within your marketing projects this week
1) Speak plainly. Remove flowery, meaningless language and fake branding
Here is a link to the brand that was discussed (Mercedes Maybach AMG SPEEDSHIFT Manually Interactive Automatic Transmission (Standard) SOURCE: https://www.mbusa.com/mercedes/vehicles/compare/class-S/model-S560X4/year-2018#make1=Mercedes-Benz&model1=10396&trim1=47904&year1=2018)
2) Remove undocumented claims Mercedes says the Maybach has unmatched comfort. We challenge marketers to prove their claims. https://www.mbusa.com/mercedes/vehicles/class/class-S/bodystyle-MAY)
3) Raise the bar and give back- Go beyond 5th grade english...your dumbing society down with an expectation of undereducation in one of the richest countries in the world. Let's educate and teach reading instead...or find a way your brand can make a difference in at least one of the communities it serves...in a TANGIBLE way.
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In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening.
Why should companies care about conscious marketing?
How does conscious marketing reflect on corporate culture?
What should companies do to audit their marketing practices?
What would a red flag look like?
What would a yellow flag look like?
What would a green flag look like?
Why should marketers care about conscious marketing?
Here are 3 tips to raise the consciousness of your marketing this week
1) Remove the hero, villain and victim story. It's played out in our real lives and it's time to end the perpetual war against each other. Replace it with inspirational stories of success and achievement that included unconditional love and support the whole way.
2) Show people coming together, being themselves and creating tangible impact in their own communities. Encourage people to be the change they wish to see in the world and show stories of humans who are doing it. Celebrate heroes who have integrity and are authentic examples of what we want more of on this planet.
3) Be a Healer. Focus on stories, music and images that open and heal each of our chakras and balance our energy fields. Use music with binaural beats that help heal our souls. Here is a chart with Quantum healing tones that heal and activate each chakra. http://laughtersoundhealing.com/7-chakras-frequency-hz/
MEDITATE...If you are a marketer and you aren't meditating...you're burning out
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Targeting the right customer at the right time with the right ad is 90% of the marketing game, but what if that targeting perpetuates stigma more than expansion?
In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening.
Is segmentation helpful for the collective?
How can segmentation empower?
How can segmentation disempower?
Are we perpetuating stereotypes or connecting authentically?
Three tips -
1) Segment to Empower - Choose an audience segment you can make a tangible impact on through inspiration, motivation and empowerment
2) Deliver Inspiration - Create marketing pieces that inspire and motivate each human soul to connect with it's true essence, to step into it's true greatness, to be itself unapologetically. Create a sacred space for humanity to step into itself
3) Measure Connection - Measure return on investment and profit as you always would and add in a measure for connection and inspiration. Measure the energetic response to the piece through language. Create a word cloud of all the posts/shares/comments and see what language bubbles to the top. Did you inspire? Or did you spread disempowerment?
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