Episoder
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Ever wondered why so many tech companies struggle with legacy software while others seem to effortlessly leap ahead with user-centric designs? Join us as we learn from Makoto Kern, the founder of IIIMPACT, who shares his remarkable journey from electrical engineering to spearheading a digital design agency that's transforming the way companies think about their products. Mikado uncovers the secrets to tackling tech debt while focusing on the three crucial Psโproduct, people, and processโto enhance user experience and gain a competitive edge, even with fewer features.
Discover how artificial intelligence is reshaping the landscape of product development and user experience. Mikado sheds light on the art of integrating AI thoughtfully, highlighting real-world success stories where AI addresses genuine user needs rather than just being a flashy add-on. From streamlining job application processes to revolutionizing customer service, AI's potential is vast. Mikado explains how automating repetitive tasks can free up experts for more meaningful work, championing operational efficiency and elevating the user experience in the process.
Navigating the corporate world isn't easy, especially when it comes to balancing innovation with stagnation. Through fascinating examples of companies like SpaceX and Tesla, we explore how continuous improvement can stave off stagnation, even in economic downturns. Mikado also shares insights into the delicate dance of managing team and client relationships, emphasizing the importance of putting the team first to build long-term success. Addressing challenges of remote work and the crucial role of communication, Mikado provides valuable lessons on leading a cohesive team while fostering strong, enduring client connections.
Here's what you'll learn:
โ The three P's for a successful company are product, people, and process.
โ Legacy tech companies often struggle with tech debt and maintaining outdated products.
โ User-centric design focuses on the user's goals and pain points, rather than just features.
โ AI can enhance user experience but should be implemented thoughtfully.
โ Innovation should be a continuous effort, even during recessionary periods.
โ Team dynamics are crucial; putting the team first leads to better client relationships.
โ Soft skills often outweigh hard skills in long-term success.
โ Ego can hinder progress; leaders must remain open to feedback.
โ Companies should embrace testing and experimentation to drive improvement.
โ Empathy is essential in understanding team and client needs.
Timestamps:
00:00 Introduction to Impact and Software Development
05:49 User-Centric vs Feature-Centric Design
10:49 The Role of AI in Modern Software Development
19:24 The Importance of Team Dynamics
30:50 Ego and Motivation in Leadership
Makoto Kern
Linkedin - https://www.linkedin.com/in/productuxdesigner/
Website - https://www.iiimpact.io/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
Discover the incredible journey of Anders Insett, a Norwegian-born keynote speaker, author, and former elite athlete, whose diverse career path spans from tech-savvy entrepreneurship to global philosophy discussions. Anders shares how his early curiosity in technology and his experience as a semi-professional Olympic handball player paved the way for a career that now bridges business and philosophical thinking. Learn how his insights into the popularity of European sports like handball in the U.S. and the influence of global sports icons have shaped local sports culture.
Join us as we explore the philosophy of progress and success with Anders, who believes that true fulfillment comes from focusing on the process rather than the outcome. He shares how intrinsic motivation and a love for learning contribute to the surprising success of Norwegian athletes across various sports. Discover his perspective on reframing goals, finding happiness in small, incremental progress, and eliminating inefficiencies to concentrate on what truly matters in life.
We also venture into the future landscape of innovation and education, examining the evolution of breakthroughs from AI and quantum technology to scientific advancements emerging from the corporate world. Anders and I discuss how these shifts impact the balance between academia and industry, emphasizing the need for education systems to adapt to the modern job market. With an increasing focus on generalist skills, critical thinking, and soft skills, this episode offers a compelling look at how to navigate a rapidly changing world with vitality and insight.
Here's what you'll learn:โ Success is often defined by external metrics, but true fulfillment comes from within.
โ The journey of entrepreneurship is about progress, not just outcomes.
โ In a rapidly changing world, learning how to think is more important than what to think.
โ AI and technology are reshaping the landscape of education and business.
โ The process of building is often more rewarding than the end result.
โ Organizations should focus on activating human potential rather than punishing mistakes.
โ Innovation today often involves optimizing existing ideas rather than creating entirely new ones.
โ The future will see radical breakthroughs in science and technology driven by AI.
โ A culture of performance is essential for organizational success.
โ Understanding the underlying problems is key to finding effective solutions.
Timestamps:
00:00 Introduction to Anders Indset
02:37 The Journey of an Entrepreneur and Athlete
06:32 Finding Meaning Beyond Success
11:52 The Process of Building and Growth
17:17 Innovation vs. Iteration in Business
20:51 The Future of Education and Learning
32:12 The Role of AI in Shaping the Future
39:05 Activating Human Potential in Organizations
Anders Indset
Website - https://andersindset.com/
Brandon Amoroso
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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Manglende episoder?
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What if you could transform your entire video production process with just your smartphone and the power of AI? That's exactly what Amer Tedayon, the innovative founder and CEO of LusaHub, is bringing to businesses worldwide. In this episode, we explore Amer's fascinating career journey from computer science and filmmaking to revolutionizing corporate video production. Discover how LusaHub empowers businesses with tight budgets and time constraints to create fast, high-quality video content. Amer shares his insights on the importance of aligning with the right investors and team members, and how these choices impact the success of any venture.
Join us as we delve into the challenges of building a thriving remote company culture, particularly in an ever-evolving industry like AI. Amer offers strategies on fostering community among geographically dispersed teams through creative tools and how empowering employees can lead to organizational growth. We also discuss the strategic shift at LusaHub towards scaling sales operations and the role of AI in enhancing efficiency, leading to the development of the new Creative Copilot feature. This episode is packed with valuable lessons for entrepreneurs and business leaders looking to navigate the complexities of remote work and technological innovation.
Here's what you'll learn:
๐ฐ Identifying the right market segment is crucial for startup success.
โ Lucihub democratizes video production by enabling clients to film on smartphones.
๐ Building a remote culture requires intentional engagement and communication.
๐ผ Empowering team members to make decisions fosters a proactive work environment.
๐ Hiring the right people is essential for scaling a startup effectively.
๐ค AI tools can significantly enhance video production and marketing efficiency, but the balance between AI and human creativity is vital in video production.
๐ Sales strategies must adapt to the evolving landscape of technology and consumer needs.
Timestamps:
00:00 Introduction to the Gen Z Mindset and AI in Video Production
02:31 Amer's Journey: From Software to Filmmaking
05:30 The Evolution of Video Production: Democratizing Access
09:01 Building a Remote Culture: Challenges and Strategies
11:31 Empowering Teams: Decision-Making and Leadership
14:51 Hiring Strategies: Scaling a Startup
18:08 Leveraging AI for Sales and Marketing Efficiency
22:11 The Future of Video Production: AI and Human Collaboration
Amer Tadayon
LinkedIn - https://www.linkedin.com/in/amertadayon/
Lucihub - https://lucihub.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
What inspires a PhD graduate from Cambridge with a passion for autonomous vehicles and Formula 1 to revolutionize Amazon advertising? Sit down with Julian Timings, the ingenious mind behind Altron AI, as he shares his journey from racing circuits to crafting cutting-edge SaaS solutions for Amazon sellers. Julian's unique blend of technical prowess and entrepreneurial spirit led him to tackle the very pain points he faced in his eco-friendly homeware business. Discover how his firsthand experiences with the complexities of Amazon advertising propelled him to develop a tool that not only automates ad solutions but also transforms the game for solopreneurs and small businesses.
As we navigate this insightful conversation, Julian sheds light on the dynamic landscape of Amazon advertising in Europe, revealing strategies to leverage Amazonโs ecosystem for higher conversion rates while addressing regional challenges like the GPSR regulations. Hear his thoughts on channeling Shopify traffic to Amazon, a tactic that promises improved conversions yet demands careful consideration. With eyes set on the future, Julian is thrilled about the potential of AI-driven account management systems to maximize ad spend. This episode is a treasure trove of strategies and insights for Amazon sellers eager to stay ahead in a rapidly changing marketplace.
Here's what you'll learn:
๐ค Automation and AI are transforming the advertising landscape on Amazon.
๐ผ Successful brands on Amazon must have competitive products and manage cash flow effectively.
โ There are still opportunities in less saturated product categories.
๐ฐ Return on ad spend is generally stronger on Amazon compared to other platforms.
๐ AI can enhance the efficiency of ad management and customer interaction.
๐ฆ Diversification of sales channels is crucial for long-term success.
๐ Balancing software and service offerings is key to meeting customer needs.
Timestamps:
00:00 Introduction to E-commerce and AI
06:12 The Evolution of Amazon Advertising
17:00 Future Trends and Challenges in E-commerce
Julian Timings
LinkedIn - https://www.linkedin.com/in/juliantimings/
Autron AI - https://autron.ai/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
Discover the secrets behind creating unforgettable customer experiences with Vance Morris, a seasoned expert in customer service and marketing strategy. From his humble beginnings on a newspaper route to mastering the art of service excellence at the Walt Disney Company, Vance unveils how these formative experiences have shaped his philosophy on premium customer service. We promise you'll uncover actionable insights on the importance of leadership buy-in and why viewing customer service as a core business approach, rather than just a department, is crucial for success. Vance passionately argues that every team member plays a role in delivering that Disney-like service magic, no matter the size of the business.
Listen in as we explore the fascinating shift in marketing strategies from the traditional corporate mold to a more engaging, personality-driven approach. Drawing inspiration from companies like Duolingo and Taco Bell, Vance highlights the power of storytelling and brand personality, even in seemingly mundane industries like dentistry. Learn about the balance between process adherence and flexibility, taking cues from Disneyโs innovative "plussing" method. In today's competitive landscape, customer retention is key, and Vance shares his expert strategies for keeping your business top-of-mind through consistent communication. Donโt miss out on his personal anecdotes and free resources available to enhance your service strategy at deliverservicenow.com.
Here's what you'll learn:
๐ฆ Customer service should be a method of doing business, not just a department.
๐ผ Owner involvement is crucial for successful customer service initiatives.
๐ธ People prefer to do business with individuals rather than faceless companies.
๐ Documenting processes can significantly increase a business's value and help maintain service quality.
๐ฐ Retaining existing customers is more cost-effective than acquiring new ones.
๐ค Technology, especially CRM systems, is essential for managing customer relationships, and consistent communication keeps businesses top of mind for customers.
๐ Customer experience is a key differentiator in a commoditized market.
Timestamps:
00:00 Introduction to Customer Experience and Business Growth
06:42 Strategies for Enhancing Customer Service
12:56 Maintaining Service Quality in Growing Businesses
22:34 The Value of Customer Retention and Communication
Vance Morris
LinkedIn - https://www.linkedin.com/in/vancemorris/
Deliver Service Now - https://yes.deliverservicenow.com/dsninstitute
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of The D2Z Podcast, Brandon Amoroso interviews Noam Szpiro, co-founder and CEO of Monocle, an AI-powered incentive platform for e-commerce brands.
What if you could revolutionize your e-commerce brand's promotional strategy with the power of AI? Join us as we uncover the secrets behind Monocle's groundbreaking incentive platform with Noam Sphero, the visionary co-founder and CEO. From his beginnings in the Israeli Navy to his pivotal role in Silicon Valley, Noam's journey is nothing short of inspiring. At Lyft and Instacart, he discovered the art of optimizing promotions through machine learning and causal inference. Now, he's focused on helping e-commerce brands grow sustainably, ditching traditional discount methods for AI-driven incentives that preserve brand integrity.
Prepare to have your perspective on e-commerce promotions challenged and transformed. Noam shares how Monocle is educating brands to rethink their promotional spending, offering smarter alternatives that integrate seamlessly with existing platforms like Klaviyo. We delve into the strategic decision to specialize in a niche, addressing specific pain points before considering broader expansions. This approach not only meets immediate needs but also positions Monocle as a leader in AI-driven promotional optimization. Tune in for insights that could redefine your approach to e-commerce marketing and set your brand on a path to sustainable growth.
Here's what you'll learn:
๐ Understanding customer behavior is crucial for effective promotions.
๐ฐ Promotions can significantly drive customer engagement and retention.
๐ฆ It's important to validate business ideas before launching.
๐ธ E-commerce brands often lack awareness of their promotional spending.
๐ Future expansion should focus on comprehensive promotional solutions.
๐ผ Finding the right co-founder can impact business dynamics.
๐ค Integrating with existing tools can ease customer onboarding.
Timestamps:
00:00 Introduction to AI-Powered Incentives
02:31 Noam's Journey: From Ride-Sharing to E-Commerce
05:59 Understanding Promotions and Customer Behavior
10:10 Building Monocle: Lessons from Previous Ventures
14:05 Navigating the E-Commerce Landscape
18:06 Customer Education and Market Fit
22:01 Future Expansion and Integration Strategies
Noam Szpiro:
LinkedIn - https://www.linkedin.com/in/noamszpiro/
Monocle - https://usemonocle.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
Ever wondered how a Wall Street options trader could successfully pivot to leading a $250 million air filter empire? Our special guest, David Hecox, the visionary founder and CEO of FilterBuy, shares his incredible journey, revealing the strategic decisions that propelled his direct-to-consumer indoor air quality business to new heights. Discover why David chose to focus on air filters and how manufacturing them competitively in the U.S. helped him outsmart import rivals. With insights into FilterBuy's vertically integrated production model, David opens up about leveraging major marketplaces like Amazon for distribution and the innovative marketing strategies that keep his brand top-of-mind.
Growing and scaling a company requires more than just a great product; it demands a clear competitive advantage. In our conversation, David unpacks the nuances of capturing demand at scale through intent-based marketing and how FilterBuy's structure enables them to excel across platforms like Google and Amazon. The discussion shines a light on the challenges of attributing marketing successes in an omni-channel landscape and the critical role of data-driven decision-making tools like Amazon QuickSight. Moreover, David shares the importance and hurdles of running a subscription program in the air filter market, providing listeners with a treasure trove of lessons learned along his entrepreneurial path.
David also dives into navigating the modern workforce landscape post-COVID, balancing remote and in-person roles. With a vast manufacturing workforce, he emphasizes the need for physical presence, while his corporate team thrives remotely, maintained through strategic in-person gatherings. We explore the symbiosis of technology and business strategy, weighing proprietary systems against third-party tools to optimize operations, not forgetting the potential of AI in shaping competitive moats. Wrapping up, David champions transparency and growth, passionately discussing his mission to build an authentic, purpose-driven company, and the inspiration he hopes to offer to fellow entrepreneurs through his candid sharing of business highs and lows.
Here's what you'll learn:
๐ Transitioning from Wall Street to entrepreneurship at 29.
๐ฐ Vertical Integration - Filterbuy manufactures in Alabama.
๐ฆ The air filter market is logistically complex, providing a competitive edge.
๐ธ Marketing spend is primarily focused on intent-based strategies.
๐ Scaling requires hiring experienced leaders in key roles.
๐ผ Remote work has become a significant part of the corporate structure.
๐ค A hybrid technology stack is essential for operational efficiency. AI is expected to revolutionize custom-built solutions in business.
Timestamps:
00:00 Introduction to Entrepreneurship and Air Quality
02:57 The Journey from Wall Street to Filterbuy
06:13 Understanding the Air Filter Market
09:11 Marketing Strategies for Direct-to-Consumer Brands
12:09 Subscription Models in E-commerce
15:00 Scaling the Business and Team Dynamics
17:47 Navigating Challenges in Manufacturing
20:51 Remote Work and Company Culture
23:49 Technology Stack: Build vs. Buy
27:07 The Future of AI in Business
30:09 Long-term Vision and Personal Motivation
David Heacock:
LinkedIn - https://www.linkedin.com/in/davidfilterbuy/
Website - https://davidheacock.com/
Filterbuy - https://filterbuy.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Mike Danford, CSO at Adverio, about the evolving landscape of online marketplaces, particularly focusing on Amazon, Walmart, and Target. They discuss the competitive nature of paid media, the importance of strategic brand presence across multiple platforms, and the challenges of product saturation. The conversation also touches on emerging marketplaces, dynamic pricing strategies, and the technological solutions available to help brands navigate these complexities. Mike shares insights on how brands can optimize their presence and performance in the ever-changing e-commerce environment.
Here's what you'll learn:
๐๏ธ The marketplace landscape has become increasingly competitive post-pandemic.
โค๏ธ Understanding the nuances of each marketplace is crucial for success.
๐ธ Dynamic pricing strategies are essential for maintaining competitiveness.
๐ Emerging marketplaces are gaining traction and should not be overlooked.
๐ค Technological solutions can help brands manage pricing and inventory effectively.
๐ค Collaboration with marketplace representatives can help resolve issues efficiently.
Timestamps:
00:00 Introduction to Marketplace Dynamics
02:55 Evolution of Marketplaces: Pre and Post-Pandemic
05:59 Navigating Multiple Marketplaces: Amazon, Walmart, and Target
08:47 Strategic Considerations for Brand Presence
12:07 Product Categories and Market Saturation
14:49 Emerging Marketplaces and Trends
17:50 Dynamic Pricing and Promotional Strategies
21:02 Technological Solutions for Marketplace Challenges
23:58 Conclusion and Resources
Mike Danford:LinkedIn - https://www.linkedin.com/in/danfordmike/
Adverio - https://www.linkedin.com/company/adverio/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Joe Chura, founder and CEO of Go Brewing, about his journey from the automotive industry to the world of non-alcoholic beer. Joe shares insights on building a strong team, the importance of product quality, and the strategies behind their e-commerce and retail growth. He discusses the challenges and opportunities of selling on platforms like Amazon, the decision-making process for tech solutions, and innovative ways to crowdsource leads for distribution. Joe also highlights how AI is leveraged for business insights and the unique experience of their taproom. The conversation wraps up with thoughts on flavor creation and future expansion plans.
Here's what you'll learn:
๐ค Building a strong team is crucial for success.
๐๏ธ Product quality is the foundation of any business.
๐ธ E-commerce can be more profitable than retail distribution.
๐ฐ Amazon offers a vast marketplace but comes with challenges.
๐ค Crowdsourcing leads can enhance distribution efforts.
๐ค AI can provide valuable insights from data analysis.
โค๏ธ Understanding customer preferences is key to product development.
๐ A unique customer experience fosters brand loyalty.
๐บ Non-alcoholic beer can be crafted with traditional brewing methods.
๐ Expansion requires strategic planning and market analysis.
Timestamps:
00:00 From Ford to Brewing: Joe Chura's Journey
03:05 Building a Strong Team and Product Quality
06:03 E-commerce vs. Retail: The Growth Strategy
08:49 Navigating Amazon: Pros and Cons for Non-Alcoholic Beer
12:01 Building vs. Buying: Tech Solutions in the Alcohol Industry
14:58 Crowdsourcing Leads: Innovative Distribution Strategies
17:57 Leveraging AI for Business Insights
20:50 Expansion Plans: Growing Beyond 20 States
24:07 Creating Flavor: The Science Behind Non-Alcoholic Beer
26:51 Tasting Room Experience: Engaging with Customers
29:57 Final Thoughts and Future Directions
Joe Chura:LinkedIn - https://www.linkedin.com/in/joechura/
Go Brewing - https://gobrewing.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode, Brandon Amoroso speaks with Andy Hilliard, CEO of Accelerance, about the intricacies of global outsourcing and software development. They discuss the evolution of software services, common pitfalls companies face when nearshoring, and the importance of building effective client-provider relationships. Andy shares insights on choosing the right regions for outsourcing, understanding client needs, and the cost versus value of outsourcing. He emphasizes the significance of servant leadership in client relationships and provides tips for vetting software development agencies.
Here's what you'll learn:
๐ Many companies fail in outsourcing because they try to do it themselves.
๐ Choosing the right region for outsourcing depends on client needs and preferences.
๐ Building a strong relationship with service providers is crucial for success.
๐ Investing in a servant leadership relationship can lead to better outcomes.
๐ช Scaling teams with third-party providers can be more efficient than hiring individuals directly.
๐ Trust but verify is essential in establishing successful partnerships.
Timestamps:
00:00 Introduction to Global Outsourcing and Software Development
02:32 The Evolution of Software Development Services
04:37 Common Pitfalls in Nearshoring
07:03 Choosing the Right Region for Outsourcing
11:22 Building Effective Client-Provider Relationships
14:43 The Cost vs. Value of Outsourcing
19:13 When to Start Outsourcing and Team Dynamics
21:15 Scaling Teams with Third-Party Providers
23:58 Tips for Vetting Software Development Agencies
Andy Hilliard
LinkedIn - https://www.linkedin.com/in/andyhilliard/
Accelerance - https://www.accelerance.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of D2Z, Brandon Amoroso chats with Brendan Mahony, CEO of Sunset, about the critical yet often overlooked aspects of winding down a business. Brendan shares his journey from a Y Combinator alum to navigating business closures, offering a transparent look at the challenges and necessities of responsibly shutting down a company. This conversation sheds light on the legal, tax, and emotional intricacies involved in business dissolution, providing valuable insights for entrepreneurs at any stage.
Here's what you'll learn:
๐ช The necessary steps and considerations for shutting down a business.
๐ The differences between asset sales and stock sales in acquisitions.
๐ Common pitfalls in the dissolution process and how to avoid them.
๐ The emotional journey of moving on from a failed venture.
๐ Insights on managing financial liabilities and investor expectations during closure.
Timestamps๐๏ธ Introduction to Brendan Mahony (00:00:00)
๐ Discussing the Importance of Proper Business Shutdowns (00:00:33)
๐ข Brendan's Entrepreneurial Journey and Founding Sunset (00:00:51)
๐ค The Differences Between Asset Sales and Stock Sales (00:01:57)
๐ The Role of Dissolution in Business Acquisitions (00:02:24)
๐ซ Common Misconceptions and Challenges in Business Dissolution (00:03:07)
๐ Impact of Incomplete Dissolutions on Future Endeavors (00:03:42)
๐ Financial and Emotional Aspects of Closing a Business (00:04:51)
๐ Lessons from Failed Ventures and Importance of Closure (00:06:55)
๐ The Process of Working with Sunset for Business Closure (00:27:58)
๐ Exploring Expansion and Future Directions for Sunset (00:29:34)
Brendan Mahony
LinkedIn - https://www.linkedin.com/in/brendan-mahony-72929385/
Sunset - https://www.sunsethq.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso chats with Barada Sahu, the innovative CEO of Mason, a company at the forefront of AI-driven shopping experiences. They delve into the transformative impact of AI on e-commerce, exploring how Masonโs technology enables highly personalized customer journeys. Barada shares his journey from engineer to entrepreneur, revealing the challenges and triumphs of crafting cutting-edge solutions tailored to todayโs dynamic e-commerce landscape.
Here's what you'll learn:
๐ค AI's Role in E-commerce: Insights into AI-driven transformations in customer experiences with Barada Sahu, CEO of Mason.
๐งฉ Integration Challenges: Learn about the hurdles of embedding AI into existing platforms.
๐ฏ Importance of Personalization: Discover why tailoring customer interactions boosts retention.
๐ Entrepreneurial Journey: Barada Sahuโs path from engineer to CEO and key takeaways.
๐ฎ Future AI Trends: Predictions on evolving AI trends in e-commerce.
๐ ๏ธ Tech Stack Development: Tips on building adaptable and effective tech stacks.
โ๏ธ Scaling Strategies: Effective approaches for business growth and market adaptation.
Barada Sahu
LinkedIn - https://www.linkedin.com/in/baradas/
Mason - https://getmason.io/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, join Brandon Amoroso as he dives into the world of SaaS with Sam Chlebowski, co-founder of Motion.io โa transformative client portal and project management tool tailored for agencies and service professionals. Discover the genesis of Motion.io, how itโs revolutionizing client interactions, and gain insider tips on transitioning from service-based models to product-focused enterprises.
Here's what you'll learn:๐ The journey from concept to execution in launching a SaaS platform.
๐ How to identify and solve persistent industry problems with innovative software solutions.
๐ The benefits of transitioning from a service-based model to a SaaS product.
๐ Strategies for rapid growth and scalability in the SaaS space.
๐ค The importance of team continuity and leveraging previous work experiences.
๐ก Practical tips for early-stage product development and customer feedback integration.
Sam ChlebowskiLinkedIn - https://www.linkedin.com/in/sam-chlebowski-80041694/
Motion.io - https://www.motion.io/
Brandon Amoroso
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso chats with Garrett Caudle, CEO of Influent, about the transformative power of LinkedIn for B2B leaders. Discover how strategic thought leadership on LinkedIn can significantly boost business growth. Garrett shares his journey from boosting a small e-commerce agency's presence to founding a top LinkedIn agency that helps leaders turn their expertise into expansive influence.
Here's what you'll learn:
๐ฑ The evolution of LinkedIn as a platform for thought leadership.
๐ How niche expertise can vastly outperform broad content on LinkedIn.
๐ Effective strategies for leveraging LinkedIn to boost business visibility and credibility.
๐ Real-world examples of LinkedIn driving significant business growth and pipeline.
๐งฐ Tips for adapting content across different social platforms without losing impact.
๐ The importance of starting your LinkedIn journey today for long-term payoff.
Garret CaudleLinkedIn - https://www.linkedin.com/in/garretcaudle/
Influent - http://www.influent.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, join Brandon Amoroso as he chats with Will Haire, co-founder and CEO of BellaVix, a leading agency known for skyrocketing brand growth on platforms like Amazon and Walmart. With over a decade of experience in digital marketing and a deep dive into marketplace dynamics, Will shares invaluable insights on evolving e-commerce strategies, navigating platform complexities, and capitalizing on advertising innovations. Tune in to discover practical tips on expanding your brand's reach and optimizing marketplace performance, making this a must-listen for entrepreneurs aiming to make a significant impact online.
Here's what you'll learn:๐ How to Scale Brands on Major Marketplaces
๐ What Changes in Amazon's Platform Mean for Sellers
๐ Why Understanding Marketplace Evolution is Crucial
๐ How to Effectively Launch and Grow Your Brand Online
๐ What Strategies Work Best for Customer Acquisition and Review Generation
๐ง How to Navigate and Overcome Common Marketplace Challenges
Timestamps๐ Will's Background and Transition from Google to Amazon (00:00:00)
๐ Evolution of Amazon and Walmart Marketplaces (00:01:40)
๐ Strategies for Brand Growth on Marketplaces (00:03:33)
๐ฏ Effective Customer Acquisition and Advertising Strategies (00:08:09)
๐ก Navigating Amazon's Complex System (00:10:56)
๐ Preparing and Strategizing for Q4 (00:21:26)
๐ค Connecting with Will Haire and Concluding Remarks (00:24:24)
Will Haire
LinkedIn - https://www.linkedin.com/in/willhaire/
BellaVis - https://www.bellavix.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso sits down with Valerie Khayutin, CEO of Badesofa North America, to explore the innovative world of e-commerce. Valerie discusses her journey from launching a unique consumer product in North America to mastering the complexities of market expansion and product differentiation. Tune in for an insightful conversation about the challenges and strategies involved in introducing a novel product to a new market, navigating the intricacies of global market operations, and executing tactical maneuvers for e-commerce success.
Here's what you'll learn:
๐ Valerie's transition from multinational corporations to spearheading a niche product in North America.
๐ The backstory of Badesofa's flagship product and its evolution from a simple need to a market-leading innovation.
๐ Strategies for navigating and setting up e-commerce and retail distribution in the competitive U.S. market.
๐ Effective tactics for enhancing product visibility and sales on platforms like Amazon.
๐ Tips on bundling products to increase average order value and customer lifetime value.
๐ How to utilize real-time data to optimize marketing strategies during peak sales periods like Black Friday.
๐ก The importance of agility in small business settings to capitalize on market opportunities and learn from consumer behavior quickly.
Timestamps๐๏ธ Introduction to Valerie Khayutin (00:00:00)
๐ Background of Valerie and VirusTotal's Expansion (00:00:34)
๐ Origin of the Unique Bath Product (00:01:28)
๐ Expansion into North America and Market Strategies (00:03:02)
๐ E-commerce and Retail Strategies in the US (00:03:32)
๐ญ Sourcing and Manufacturing Logistics (00:04:15)
๐ต Market Challenges in the US vs. Germany (00:05:23)
๐ Importance of Bundling for AUV and LTV (00:06:06)
๐๏ธ Strategies for Encouraging Multiple Unit Purchases (00:07:55)
๐ฏ Customer Education and Discovery (00:09:28)
๐ Challenges of Launching on Amazon (00:11:39)
๐ Seasonal Business Strategies and Preparing for Q4 (00:15:22)
๐ Real-time Data Analysis during High Sales Periods (00:18:34)
๐ Benefits of Being Agile in a Small Business (00:20:53)
Valerie Khayutin
LinkedIn - https://www.linkedin.com/in/valerie-khayutin-30297123/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso chats with Zoe Kahn, VP of Retention at Audien Hearing and Founder of Inevitable Agency. Zoe shares her unique journey from retail to e-commerce and unveils how her experiences have shaped her approach to customer retention and service. Discover the critical role of customer education, the intricacies of managing a customer experience team, and the innovative strategies employed to enhance client satisfaction and loyalty in the competitive e-commerce landscape.
Here's what you'll learn:
๐ The transition from hands-on roles to leading a customer experience agency and the challenges involved.
๐ง Insights into Zoe's strategies for enhancing customer retention and experience in e-commerce.
๐ Importance of customer education to prevent product returns and increase satisfaction.
๐ How automations and AI are reshaping customer service and retention efforts.
๐ค The ethical considerations and strategic applications of handling negative feedback and reviews online.
๐ Zoe's perspective on community building for older demographics and its impact on customer satisfaction and brand loyalty.
๐ Best practices for managing customer service teams effectively, especially during peak business periods.
Mentioned resources:Audien Hearing
Inevitable Agency
Gorgias
Chomps
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso converses with Bob Verlaat, the co-founder of Hears, a fashionable and innovative earplugs brand, and several successful direct-to-consumer (DTC) brands. Bob shares his journey from launching innovative products like high-quality earplugs and luxury bedding essentials to mastering the complexities of international market penetration. This episode is packed with invaluable lessons on identifying market opportunities, crafting unique product propositions, and navigating the logistical challenges of global expansion.
Here's what you'll learn:
๐ Strategies for identifying and validating new product categories within the DTC space.
๐ Insights into managing international fulfillment and overcoming logistical hurdles.
๐ Techniques for combating rising customer acquisition costs and optimizing ad spend across various markets.
๐ก The importance of brand differentiation and creating products that solve real-world problems.
๐ ๏ธ Best practices for assembling and managing a focused team dedicated to each brand's success.
๐ The role of digital platforms and AI in enhancing content creation and marketing efforts.
Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso sits down with Elizabeth Greene, co-founder of Junglr, an Amazon agency known for its innovative advertising strategies that boost sales for Amazon sellers. From her early days as a homeschooling mother of six to spearheading a thriving agency, Elizabeth shares her journey into the world of e-commerce, detailing the trials and triumphs of advertising on Amazon.
Here's what you'll learn:
๐ Transitioning from Home Life to Business: Discover how Elizabeth Greene transitioned from being a stay-at-home mom to launching a successful Amazon-focused agency.
๐ Strategies for Amazon Advertising: Gain insights into effective advertising strategies that enhance organic market share and drive sales.
๐ Understanding Amazon's Evolving Platform: Learn about the complexities of Amazon's advertising platform and how it's evolved to offer more control and data to sellers.
๐ Building and Scaling an Agency: Explore the challenges and strategies involved in scaling an Amazon agency and why focusing on a niche service can lead to greater success.
๐ Remote Team Management: Find out how Elizabeth effectively manages a remote team, ensuring productivity and satisfaction in a distributed work environment.
Timestamps๐๏ธ Introduction to Elizabeth Greene (00:00:00)
๐ฉโ๐งโ๐ฆ Elizabeth's Transition from Homeschooling to E-commerce (00:01:11)
๐ Starting and Scaling an Amazon Business (00:01:35)
๐ Insights into Retail Arbitrage and Private Labeling (00:02:16)
๐ Finding Gaps in the Market for Product Development (00:03:15)
๐ Understanding and Leveraging Amazon Advertising (00:04:22)
๐ Strategies for Building and Scaling a Remote Team (00:09:27)
๐ผ Managing Team Roles and Retention in an Agency (00:14:43)
๐ Effective Product Strategies on Amazon (00:27:48)
๐ Importance of Knowing Your Business Numbers (00:33:44)
๐ How to Connect with Elizabeth and Her Agency (00:36:53)
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Mentioned resources
Amazon - https://www.amazon.com/
Junglr - https://www.junglr.com/
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In this episode of the D2Z Podcast, Brandon Amoroso sits down with Nathan Yeung, the fractional CMO at Find Your Audience, to delve into the intricacies of B2B marketing from an operational standpoint. With years of experience consulting for both startup and established companies, Nathan shares his unique journey from finance to marketing, offering a pragmatic approach to tackling the marketing challenges faced by businesses across Canada.
Here's what you'll learn:
๐ From Finance to Marketing: Discover how Nathan's unique journey shapes his marketing tactics.
โ๏ธ Operational vs. Creative Marketing: Explore why operational skills trump creative ones in marketing effectiveness.
๐ Big vs. Small Company Dynamics: Learn strategies for tackling marketing challenges across various business sizes.
๐๏ธ Building a Marketing Agency: Key lessons on refining and scaling agency services.
๐ค Role of a Product Marketer: Understand how this crucial position connects product features with market needs.
๐ Network Effects: Tips on using community influence to boost brand visibility and trust.
Timestamps๐๏ธ Introduction and background of Nathan Yeung (00:00:12)
๐ Transition from finance to marketing (00:00:40)
๐ข Experiences with large companies like Constellation Software (00:01:26)
๐ Marketing in startups vs. large companies (00:02:47)
๐ Importance of product marketers in B2B SaaS (00:07:21)
๐ Building and scaling a marketing agency (00:14:50)
๐ The power of network effects in marketing (00:21:32)
Nathan Yeung
LinkedIn - https://www.linkedin.com/in/yeungnathan/
Find Your Audience - https://www.findyouraudience.online/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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