Episoder
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As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success?
In this episode, Neal Tricarico, co-founder of Sales Magic and a former executive at Digital Marketer, Tony Robbins, and Deepak Chopra, shares his insights on bridging the gap between marketing and sales, drawing from his experience leading teams to record-breaking results.
Neal talks about the concept of building a "relay team" where marketing and sales work together to guide prospects through the customer journey. He also breaks down the importance of defining marketing and sales qualified leads, ensuring effective communication, and setting up clients for success in the fulfillment stage.
If you are looking to find a balance between sales and marketing in your organization, then this episode is a must-listen!
Key Takeaways:
01:26 The disconnect between marketing and sales teams
03:35 The concept of a ârelay teamâ for marketing and sales collaboration
06:03 Practical steps to ensure effective handoffs between teams
10:56 Increasing the likelihood of prospects showing up for sales calls
14:21 Sales Professional's Role
18:30 Setting up clients for success in the fulfillment stage
25:27 Sales as a team effort
Connect with Neal Tricarico
Linkedin - https://www.linkedin.com/in/nealtricarico/
Website - http://salesmagiq.ai/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
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More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
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Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
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Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience.
In this episode, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his proven strategies for crafting irresistible offers.
Craig emphasizes the importance of thinking beyond basic tripwires and entry-point offers. He explains how to create a "coffee date" offer - a stupidly cheap, no-brainer offer that builds trust and moves leads towards a high-ticket sale. By providing 3-5 valuable deliverables, you can demonstrate your expertise, solve immediate problems, and prime your audience for bigger commitments.
Craig also shares his structured process for designing custom first-time offers, which involves a full-day workshop with the client. He reveals how this collaborative approach ensures buy-in and improves the probability of successful implementation.
Ready to create irresistible offers? Get a detailed guide and enjoy 23 days of free course access at allies4me.com/digitalmarketer
Key Takeaways:
01:53 Why simple offers don't work anymore
03:41 The concept of first-time offers
05:14 How a "coffee date" offer builds trust and leads to high-ticket sales
07:37 Craigâs personal story: Solving a small problem to change how clients feel
13:58 Real-world examples of quick wins in complex offers
16:07 Craig's "FTO Squared" offer: 5 valuable deliverables
24:19 The psychology behind value perception
28:00 Free guide and course information
Connect with Craig Andrews
Linkedin - https://www.linkedin.com/in/craig-andrews/
Website - https://allies4me.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
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More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the...
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Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action.
In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability.
Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain.
Don't let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers' inboxes and avoid the dreaded spam folder.
Key Takeaways:
00:57 What's changing in email deliverability
02:02 Why email providers are getting serious about spam
02:49 Examples of DNS authentication and common mistakes
04:40 SPF and DKIM Explained
07:00 Consequences of not meeting the new email deliverability requirements
08:46 Practical Steps for Authentication
11:55 How to authenticate your DNS records step-by-step
15:14 Why you need to authenticate every platform separately
17:52 The new complaint rate ceiling and how to stay compliant
19:08 Understanding Google Postmaster Tools and IP reputation
20:17 Managing email lists and engagement
22:23 Cleaning your email list
24:08 Finding the sweet spot for engagement
27:09 Where to find help for email compliance
28:08 Handling hard and soft bounces
31:10 Recap and final tips
Connect with Big Jason Henderson
Linkedin - https://www.linkedin.com/in/bigjason/
Website - http://emailinboxwarrior.com/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern
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Staying ahead of the curve in anything you do is crucial. With the rapid advancements in AI and the ever-evolving digital landscape, it's easy to feel overwhelmed.
In this episode, we explore the intersection of AI and education, and how these technologies are reshaping the way we learn and work.
I sat down with Toby Brooks, PhD, a professor at Texas Tech, to discuss the challenges and opportunities presented by AI in the marketing and education sectors. We tackle the pressing issue of imposter syndrome, especially in a world where AI is becoming increasingly integrated into our daily tasks.
Toby shares his insights on how professionals can navigate the uncertainties brought about by AI, drawing from his experiences with high achievers across various fields. We also delve into practical strategies for leveraging AI tools to enhance learning and productivity, ensuring that you stay ahead in this fast-paced digital age.
Key Takeaways:
00:35 The prevalence of imposter syndrome in marketing
01:08 Insights from high achievers: Overcoming doubt and uncertainty
02:30 The impact of AI on the job market: Adapting to change
04:41 Leveraging AI tools in education
08:27 The future of education: Personalized learning with AI
17:37 Ethical use of AI in education
24:58 The rapid evolution of AI
27:43 Embracing AI: Opportunities for creativity and innovation
Resources
Listen to Toby Brooksâ âBecoming Undone Podcastâ - https://undonepodcast.com/
Connect with Toby Brooks, PhD
LinkedIn - https://www.linkedin.com/in/tobyjbrooks
Website - https://tobyjbrooks.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
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As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision?
We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, to discuss the philosophies that can transform your approach to business management and growth.
Frank shares his insights on how to move from being the superhero of your business to building a team that can operate independently and drive success. We discuss the importance of having a clear, compelling "True North" and the difference between long-term goals and short-term objectives. Frank also provides actionable tips on how to delegate effectively, align your team, and create a sustainable growth engine.
If you're feeling overwhelmed by the day-to-day operations and want to learn how to elevate your business to the next level, this episode is for you. Tune in to discover how to shift your mindset, implement strategic planning, and ultimately achieve the impact you desire.
Key Takeaways:
03:35 The importance of shifting from founder brute force to CEO-driven strategy
04:50 Why superhero-driven businesses don't scale
07:17 How to convince long-time business owners to delegate
10:20 The impact of age and experience on adopting a CEO mindset
12:15 Aligning your business with your personal goals and impact
18:37 The significance of having a clear, compelling "True North"
22:17 Differentiating between long-term goals and short-term objectives
25:17 The one-degree rule in business and its importance
27:39 Preview of the next episode on the growth engine
Resources:
Frank Cowellâs 7 Core Capabilities Every Business Needs - https://shorturl.at/lZRAv
Connect with Frank Cowell
Website - https://www.revenueranch.com/
LinkedIn - https://www.linkedin.com/in/frankrcowell/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and...
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As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement.
In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4.
Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most.
He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted.
So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results.
Key Takeaways:
01:38 The initial chaos of the GA4 rollout
04:23 Key differences between GA4 and Universal Analytics
09:29 Simplifying marketing attribution with GA4
17:09 Setting up and customizing GA4 for your unique business needs
18:19 The benefits of spending time on planning and configuration in GA4
23:56 Harnessing strategy over tools for effective marketing
26:44 The essential steps for effective measurement planning
30:54 Incorporating offline methods into your GA4 tracking
34:27 The importance of manual tracking before automation
36:28 Overview of Mercer's GA4 course at DigitalMarketer
42:59 Where to learn more
Resources:
Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM
Connect with Chris âMercerâ Mercer
YouTube - https://www.youtube.com/c/MeasurementMarketingio
Website - https://measurementmarketing.io/
LinkedIn - https://www.linkedin.com/in/chrismerceronline/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale
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If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth.
In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth.
If you're ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia's proven blueprint for success.
Don't miss the opportunity to access Julia's step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million.
Visit innovation-park.eu/revenue-blueprint for a detailed case study and actionable insights to propel your business forward.
Key Takeaways:
01:29 The challenge: Reviving a 25-year-old SaaS brand
02:22 Identifying the target audience for the sister brand
04:44 Scaling ads and uncovering organic lead generation opportunities
10:34 Tracking ROI across revenue channels to maximize results
15:23 Using customer language from sales calls to improve copy conversion
16:18 Tailoring articles to address different customer profiles and concerns
18:21 The importance of clearly communicating your offering to avoid confusion
20:45 How to access the detailed case study and revenue optimization blueprint
Resources:
Free Revenue Blueprint - https://innovation-park.eu/revenue-blueprint
Connect with Julia Vorontsova
Website - https://innovation-park.eu/
LinkedIn - https://www.linkedin.com/in/juliavorontsova/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
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Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward.
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Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running?
As an agency owner, you want to scale your business smoothly and sustainably. However, hitting a growth ceiling and dealing with increasing complexity can be frustrating.
According to Frank Cowell, Chief Revenue Boss at Revenue Ranch, this struggle is common among agencies that rely too heavily on the "hero business model." To break through, you need to shift your approach and harness the power of momentum.
Frank reveals his "Momentum Mastery" framework, which focuses on working on the right things in the right order to create and leverage business momentum.
If you're an agency owner or marketer tired of feeling stuck and overwhelmed, listen to this episode and discover how to optimize your business for sustainable growth.
Key Takeaways:
00:56 What is momentum in business?
02:15 The hero business model and its limitations
04:10 How to create momentum in business
05:50 The seven core capabilities every business needs
09:47 The purpose of the CEO and COO roles
12:38 How to create a world-class offering
13:08 Systematic sales process for predictable growth
13:24 Active lead generation vs. passive leads
14:25 Empowered work experience for your team
15:03 Cash and profit optimization
18:03 Why your service offering is the heart of your growth engine
20:59 Thinking like an entrepreneur and grading your business capabilities
24:04 The "Growth Momentum Analyzer" tool
25:10 Aligning your business goals with the seven capabilities
Connect with Frank Cowell
Website - https://www.revenueranch.com/
LinkedIn - https://www.linkedin.com/in/frankrcowell/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
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As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly?
In this episode, we're joined by Mike Chudy, a seasoned sales consultant and the founder of Austin Sales Consulting. Mike shares his insights on how sales and marketing can collaborate more effectively, especially during the crucial Q4 and Q1 periods.
In This Episode, we'll explore:
-Common challenges sales teams face in Q4, and how marketing can help overcome them
-Effective communication strategies for sales to convey their needs to the marketing team
-The top marketing assets sales teams need to succeed in Q1
-How to use analytics and customer feedback to refine your marketing collateral
-The importance of regular sales and marketing integration meetings for alignment
But here's the key takeaway: Sales and marketing alignment isn't just a one-time initiative. It requires ongoing communication, collaboration, and a willingness to adapt based on data and feedback. Doing this can set your team up for success not just in Q4 and Q1, but all year long.
Key Takeaways:
00:43 Common Q4 sales objections
03:24 Role-playing: sales objection and strategies to close the deal
07:15 The importance of discovery and qualification in the sales process
08:07 Communicating sales content needs effectively to the marketing team
12:32 The power of short-form video in modern marketing
14:19 Using AI-powered avatars to create customized sales content at scale
17:49 Analyzing past performance to optimize future marketing efforts
22:45 Closing the loop between sales and marketing with customer testimonials
23:25 Establishing a regular cadence for sales and marketing integration meetings
Connect with Mike Chudy:
Website - https://www.austinsalesconsulting.com/
LinkedIn - https://www.linkedin.com/in/mikechudy/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...
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In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change?
Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth.
Mark and Adam explore the potential future scenarios, including the rise of small, highly efficient teams executing vast amounts of work and the need for individuals to adapt their skills and mindsets to thrive in an AI-centric economy.
In This Episode:
- The impact of AI on job markets and the importance of adapting skill sets
- Strategies for using AI to automate processes and boost efficiency
- The potential for AI to level the playing field for small businesses
- The importance of carving out time for creativity and innovation
- Preparing for a future where lean, agile companies will thrive
If you're a small business owner looking to stay competitive or a marketer seeking to harness the power of AI, this episode will provide you with valuable practical strategies for navigating the future of business.
Key Takeaways:
00:52 The Chaos and Change in AI and business
01:26 The evolution of ChatGPT and its impact on user adoption
02:57 The future of work: AI's role in efficiency and layoffs
03:23 How AI is empowering non-developers
08:10 The role of AI in innovation and creativity
13:46 Strategies for staying up-to-date on AI advancements
20:02 The return of the in-person business
28:47 Future AI advancements
29:58 The lean business model: A new era of efficiency
36:30 Embracing side hustles and aligning passions
Connect with Adam Chronister:
Website - https://enleaf.com/
LinkedIn - https://www.linkedin.com/in/adamchronister/
Email - [email protected]
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
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Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.
John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.
Join us as John and Kevin reveal:
-The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months
-The five essential elements your brand must embody to become truly worthy of your audience's attention and trust
-How to map out your customer journey and craft messages that resonate at each stage of the relationship
-The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century
If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!
Key Takeaways
01:06 The importance of focusing on the customer's lifetime value
02:39 The media equation and creating engaging digital experiences
05:45 Applying interpersonal relationship principles to create satisfying digital interactions
10:03 Crafting the customer journey
17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time
24:46 The five elements your brand must embody for a lasting customer relationship
31:05 The importance of authenticity and integrity in building a sustainable brand
Connect with Guests:
John - https://www.linkedin.com/in/johnlenker/
Kevin - https://www.linkedin.com/in/kevindelaplante/
Website - https://www.lenker.com/digitalmarketers/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
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Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales?
Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too.
In this episode, we'll explore:
-The evolution of affiliate marketing, and how it's adapting to the modern market
-Strategies for recruiting the right affiliates, who align with your brand's mission
-Determining the ideal commission structure, to attract and retain top-tier affiliates
-Managing and nurturing your affiliate community for long-term success
-Leveraging podcasting to highlight partners, and grow your affiliate program
Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels.
But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners:
-The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget.
-The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program.
Don't miss out on this opportunity to learn from one of the best in the business!
Key Takeaways:
01:15 The evolution of affiliate marketing
03:13 Strategies for recruiting and managing affiliates
06:52 The difference between mission-based and transactional affiliates
11:52 Determining commission rates and payout structures
20:41 Strategies for affiliate community management and retention
24:40 The difference between affiliate marketing and MLM
25:06 The ethical approach to influencer marketing
29:40 Podcasting as a powerful tool for building partnerships
34:51 Using AI for partnership planning and strategy development
Resources:
Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/
Connect with Joey Vaillancourt:
Partner Up Profits Podcast - https://partnerupprofits.com/podcast/
LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram:...
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The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient.
Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns.
In this episode, Faruk discusses:
-The evolution of CGI in the automotive industry and its advantages over traditional methods
-How CGI solves the challenges of using prototype cars for launches and marketing
-The importance of building full 360-degree locations for flexibility and consistency
-Adapting visuals to different markets and cultural preferences
-The future of AI and VR in personalized marketing and customer experiences
Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business.
Key Takeaways
00:55 The evolution of car launches: From photography to CGI
02:55 The Shift to CGI in car marketing
05:02 The art of creating realistic CGI locations
10:07 The technical and creative challenges of CGI production
17:17 Adapting to new visual aesthetics and brand consistency
20:47 Global brand perceptions and market differences
21:26 The role of AI in marketing and personalization
23:22 Future of car marketing: data-driven personalization
29:12 The potential of VR in marketing
33:10 The evolution of digital marketing and future trends
Connect with Faruk Heplevent:
LinkedIn - https://de.linkedin.com/in/farukheplevent
Website - https://thescope.studio/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
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Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit?
Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same.
In this episode, Jordan shares his hard-won insights on:
-Identifying and eliminating growth constraints
-How to harness the power of "Solomon's Paradox" to make better decisions
-Implementing the 4 key variables to keep your team loyal and motivated
-The Amazon-inspired "heuristics" that will transform your team's behavior
Whether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit.
Key Takeaways
02:02 The 4 constraints preventing your agency from growing
05:57 Why entrepreneurs are usually the bottleneck in their own business
09:16 The importance of bringing in an external perspective to solve problems
11:42 Treating your agency like a game to overcome challenges
15:40 The 4 key variables to keep your team loyal and motivated
16:40 How to use love languages to make your team feel appreciated
24:30 Amazon's secret sauce for creating a culture of ownership and accountability
26:47 The power of heuristics in driving complex behaviors
30:35 Strategies for consistent growth despite challenges
Connect with Jordan Ross:
LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/
Website - https://8figureagency.co/
YouTube - https://www.youtube.com/@jordanross8F
Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale
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How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.
Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income.
Norman shares the secrets to:
-Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!)
-Creating engaging, high-converting videos in just 30-45 seconds
-Increasing product visibility and rankings with external traffic
-Scaling your influencer business with brand sponsorships and more
Whether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!
Key Takeaways
02:03 What is the Amazon Influencer Program?
04:02 How to get approved for Amazon Influencer Program
06:54 How to get free products and paid promotions as an influencer
08:35 Common influencer mistakes that lead to content rejection
14:40 Leveraging external traffic and Amazon's Attribution Program
19:18 Scaling your influencer business using brand deals
19:44 Tips for creating viral content as an influencer
25:40 How much content should you create every week?
28:38 What to do if you get rejected for the Amazon Influencer Program
Connect with Norman Farrar:
LinkedIn - https://www.linkedin.com/in/normanfarrar
Website - https://lunchwithnorm.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
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Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.
Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner?
As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.
This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.
Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.
If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.
Key Takeaways:
01:32 What is marketing?
02:28 The realities of marketing for small business owners
08:08 Client expectations vs reality: How to avoid overpromising
11:31 Integrating marketing across all business functions
14:36 How to deal with clients who want too much control
18:30 Setting up marketing contracts with clients
20:50 Contract reviews and renewals
23:10 How to help clients set up realistic marketing expectations
25:47 The four pillars of the CARE Factor framework
32:24 How businesses can prepare for marketing results
37:20 Elevating the marketing profession through accountability
Connect with Stevie V Brown:
LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/
Website: https://www.thechangestarter.com/
Resources:
The Care Factor Fixâ book - https://www.thechangestarter.com/the-care-factor-fix
Marketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency
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Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits.
Todayâs guest has the knowledge and experience to help you scale your business through strategic relationships.
Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships.
He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue.
Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrdâs clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships.
Interested to know how? Tune in.
Key Takeaways:
01:28 What is a joint venture?
06:05 How to structure joint venture commission deals
13:26 How to nurture connections after events
20:27 Tips for closing joint venture partnerships in minutes
26:25 Why providing value first is important in forming partnerships
29:29 Choosing the right masterminds and networking groups
32:00 Charles' $6M+ revenue growth case study
Connect with Charles Byrd:
Website - https://www.charlesbyrd.com/
LinkedIn - https://www.linkedin.com/in/charlesbyrd
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Ecom Cert
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Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?
Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.
From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits.
All these, and much more, in the episode!
Key Takeaways:
01:46 How universities are adapting to AI in marketing education
03:57 Why students struggle to define what marketing really means
05:09 Why passion matters more than paychecks in marketing
10:06 Taylor Swift as the model of a great marketer
15:50 How AI is changing leadership roles in businesses
22:24 What the young generation needs to become marketers
26:15 Learning to embrace failure (in work and in life)
26:25 The problem with instant gratification and short attention spans
36:06 The future of VR/AR and the role of AI
Connect with Steve Rossmann:
LinkedIn - https://www.linkedin.com/in/srossmann
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Ecom Cert
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You should NOT solely rely on Facebook Ads.
Youâve likely already seen it happen to someone at this point. Facebook shut them out and now they canât access their Ad Manager, their groups, nothing.
AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation.
There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.
Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads.
Key Takeaways:
00:53 Pros and Cons of referrals for your business
03:58 Bulletproof your business with lead generation systems
07:17 Preparing your business for cold traffic (You have to make)
15:20 Acquiring emails through email scraping, and is it spam?
16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)
31:51 Launching a Mastermind: A new approach to business scaling
Connect with Alexander Cassata:
LinkedIn: https://www.linkedin.com/in/ajcassata/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Ecom Cert
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You have to assume, if it can happen to MGM, it can happen to anyone.
Getting hacked is practically inevitable these days.
And too many individuals and even business owners are operating like it wonât happen to them.
Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options.
After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, itâs âbetter to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.â
Aaron has hired a company to ensure that it doesnât happen again, but even though they assured him, the chances of it happening again are still high. Theyâre just there to make sure itâs mitigated as quickly as possible next time.
As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue.
So, the question is, are you protected?
âThe biggest security issue you have is humans. It's not software. No, it's Sally. The receptionist has an admin account and she got hacked.â
- Aaron ParkinsonKey Takeaways:
00:00 The Harsh Reality of Cybersecurity Threats
03:39 The Devastating Impact of Sophisticated Hacking on Businesses
07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business
19:50 The Importance of Proactive Cybersecurity Measures
Connect with Aaron Parkinson
LinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/
Website - https://7milemedia.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan...
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