Episoder
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Welcome to the Art of Value Whispering podcast
Today, I have a special episode for you, as I work with Passion4Projects Founder, Ines Kaps, to create a pitch for her Academy for female project managers.
Ines is an entrepreneur, management consultant and founder of passion4projects.academy, an academy which aims to empower and coach women and junior consultants to lead complex projects successfully.
Ines Kaps brings over 23 years of expertise in project management, change management, and entrepreneurship.
With experience on the board of investment funds, she has successfully led diverse projects across the globe, completing over 300 initiatives and founding five companies of her own.
Today, Ines dedicates her time to coaching women, junior consultants, and project managers, while also mentoring individuals in their professional journeys.
Join us as Ines shares invaluable tools, tips, and strategies to help you excel as a project manager and boost your confidence along the way.
“As project managers and consultants, you need courage to take on your first project. And then once you start to build on that skill, it gradually develops into confidence.” - Ines Kaps
In this Week's Episode...
In this episode, you will learn:
***The practical application of essential project management skills.
***Key insights for both current and aspiring project managers.
*** Strategies for building confidence in your project management abilities.
***An introduction to the Passion4Projects Academy and what it offers.
*** Understanding and adapting to different communication styles in project management.
““Communication in Project management is about finding an approach that feels right. It’s about understanding the different communication styles of men and women, and knowing how to speak both languages” - Ines Kaps
About Ines
Ines Kaps loves leading projects. She is a powerhouse for turning global projects around. Ines has founded passion4projects.academy to empower women to lead complex projects successfully. She is also married to the best husband in the world and loves Lindt Chocolate out of the fridge.
Connect with Ines
Website LinkedIn
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The Dream Clients Club
You May Also Enjoy...Finding Your Voice as an Introverted Entrepreneur
Live Pitch Creation with Boudoir Photographer Amber Roberts
The Power of Confidence and Self-Belief
5 Tips to Help Your Business Visibility
Finding and Serving High Ticket Clients
The Holistic Approach to Success
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Welcome to the Art of Value Whispering podcast
Today, I’m joined by Andrea Delannoy, founder of MOD-ELLE, a Swiss nonprofit organisation with the mission to challenge gender stereotyping while also helping young people shape their career aspirations.
Andrea started her career in finance, working as an auditor for the Romanian Court of Audit, a role she loved. However, her path shifted when she married a French man and moved to Switzerland.
Facing challenges as a foreigner, Andrea embraced personal growth, working with women's associations and learning about gender roles.
This inspired her to shift her focus, helping the next generation choose careers based on their desires and supporting women and men in building diverse, resilient companies.
Join us in this episode as Andrea shares insight towards modeling a successful personal and professional development for women and the younger generation.
“Sometimes there are quite heavy barriers in front of us. And as women, we need to be audacious enough to go and break them down.” - Andrea Delannoy
In this Week's Episode...
In this episode, you will learn:
How to overcome the biases and self-doubt that hinder women's career growth. The key factors needed to accelerate the progress of women in leadership and close the gap with men. Why it's so important for women to use their voice and be visible. The truth behind some common misconceptions around feminism. How to become a role model who inspires and empowers the next generation. Why it's so important that women step into more leadership roles and drive positive change
“When you're reinventing yourself, authenticity won’t come instantly. At first, it’ll feel uncomfortable because it’s something new—a new version of you. But it’s important that it’s truly you. It doesn’t need to be perfect, just genuine.” - Andrea Delannoy
About Andrea
A former public finance auditor in her native Romania, Andrea has undergone a metamorphosis since arriving in Switzerland in 2003. After gaining a MAS in European Politics at the University of Geneva, Andrea joined the non-profit sector, working to support female careers (Board member - OWIT Lake Geneva) and promoting sciences among young girls (co-founder - Expending Your Horizons).
Aware of the particularities of the Swiss job market affecting women, Andrea dedicated 5 years to a career consultancy company, as a business manager, working to support the professional integration of foreigners into the Swiss job market.
A mother of two daughters and passionate about supporting younger generations, Andrea has been mentoring young Master's students at UNIGE for over 12 years (UNI Emploi Mentoring Programme). She’s currently mentoring senior executives supporting them to develop/promote inclusive leadership ( (via “My mentor is a Woman” programme - Fondation ImpactIA).
Believing strongly in the power of role models, Andrea founded MOD-ELLE in 2017, a Swiss nonprofit organization whose mission is to challenge gender stereotyping in shaping and pursuing youth's career aspirations, working with the education departments and the primary schools.
Building on her experience in career services and engagement to promote gender equality on the Swiss job market, Andrea founded EOS consulting in 2023 to help women turn their career aspirations into concrete actions and to support companies that wish to develop a divers and inclusive culture.
Connect with Andrea
EOS Consulting: Website LinkedIn
Mod-Elle: Website Instagram
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The Dream Clients Club
You May Also Enjoy...Blending passion and experience to create your own niche - Maria Wilhelmsson
What REALLY works for women building businesses - Elaine Slatter
Becoming a More Inclusive and Welcoming Business
Finding Your Voice as an Introverted Entrepreneur
The Power of Confidence and Self-Belief
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Welcome to the Art of Value Whispering podcast
Today, I’m joined by Michelle Murphy, a coach, facilitator, thinking partner, and founder of Life on Purpose.
Michelle’s journey began 15 years ago when she transitioned from a registered nurse to coaching healthcare professionals in high-impact improvements.
As she advanced in her career and personal life, she felt a growing sense of restlessness, realising something was missing. With the help of a coach, she moved past her frustration, embraced action, and discovered her true passion. This led to the creation of Life on Purpose, where she now helps women create lives they truly love.
Join us as Michelle shares her story, tips, and strategies for setting big exciting goals and having the courage to pursue them and enjoy living life on purpose.
“Allowing yourself to dream again is a really big step, and surrounding yourself with people who are in that same place and space and mindset is key.” - Michelle Murphy
In this Week's Episode...In this episode, you will learn:
How you can dare to dream big The three essential questions that guide your big dreams Where to find the motivation to accomplish what once seemed impossible What to do when you don’t meet your goals How to chase your dreams and live a purposeful life
“It's easy to feel stuck, but breaking free can start with just the smallest step. That first move leads to the next, creating momentum that opens up endless possibilities for what you can achieve.”- Michelle Murphy.
About Michelle
Michelle Murphy is a coach, facilitator and thinking partner. Her professional career began in healthcare, at the bedside over 25 years ago, taking her on many unsuspecting (and glorious!) twists and turns that have led her to today.
Lifelong learning, perpetual personal growth and leaning into life’s next adventures are her jam and what fill her cup (not to mention, her heart).
Being witness to people’s personal stories (and everybody’s got one!) and being offered the privilege to share in their journey is for her, the ultimate honor.
Her ‘what’, is to be in service to others. Her ‘how’ is through personal coaching and the beautiful power of masterminding. Her ‘why’, is to inspire and empower women to create a life they love, the life they were meant to live, their LifeOnPurpose.
Connect with Michelle
Website Instagram
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The Dream Clients Club
You May Also Enjoy...Creating a Mission Driven Business - Jennifer Georgeson
Don't Worry about Failure, Focus on Figuring it Out - Lisa Cirieco
Embracing Menopause: How to Take Charge of Your Wellness and Stay on Top
Blending passion and experience to create your own niche - Maria Wilhelmsson
What REALLY works for women building businesses - Elaine Slatter
> More Podcast Episodes
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Unlock the secrets to creating compelling content that captures attention, adds value, and builds lasting client relationships.
Welcome to the Art of Value Whispering podcast
I have an invitation for you today, for next week's Magnetic Messages Challenge. Over 4-days, you'll discover exactly how you can Create Messages that attract more of your Dream Clients to your business, with more ease.In this episode, I'll give you further insights as to what to expect from the challenge, and exactly how it will help you attract and engage your ideal clients through messages that show empathy and build trust.
This isn’t just about getting noticed; it’s about creating an instant connection that resonates deeply with your audience.
Reserve your FREE seat at the challenge at: www.melittacampbell.com/challenge
(If you are reading/listening after after 6 September 2024, you can follow along with the new evergreen version of the challenge by joining the Dream Clients Club here (free). You'll find the challenge in the Classroom section).
In this epsiode, you'll learn: The 'Instant Connection Formula' you can apply to any message The 'Four Golden Rules for Impactful Communication' and how to use them. The powerful 3-part formula for building credibility How to bring all these together in one simple plan How to get better results from your content - by doing less.
Join the Magnetic Messages ChallengeReady to refine your approach to client attraction and stand out as the obvious choice for their dream clients?
Reserve your FREE seat at the challenge at: www.melittacampbell.com/challenge
(If you are reading/listening after 6 September 2024, you can follow along with the new evergreen version of the challenge by joining the Dream Clients Club here (free). You'll find the challenge in the Classroom section).
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.www.melittacampbell.com
www.linkedin/in/melitta
www.youtube.com/@melittacampbell
You May Also Enjoy...
Networking with Confidence
How to Talk About Your Business (so the right people listen)
The 3 Big Mistakes that Coaches Make that Cost them Clients
The Power of Good Storytelling, with Tony Johnston
Why Smart Women Get Stuck with an 'Expensive Hobby' not a real business
> More Podcast Episodes
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Welcome to the Art of Value Whispering podcast
Today, I’m talking about Embracing Simplicity and Significance: The Value Whispering Journey to Date.
At the start of each year, I choose a guiding word or phrase to shape my journey. This year, my phrase led me to change the focus and name of this podcast, refine the way I speak about and teach marketing and sales, and the way I deliver value for my community of service-based business owners.Join me in this episode as I delve into the transformative power of value whispering, exploring how focusing on what truly matters can redefine success and create meaningful impact.
You’ll discover how you can embrace these principles in your own journey.
“This year's mantra: 'Keep it simple, make it significant.' Focus on impactful actions that drive real results.” - Melitta Campbell.
In this Week's Episode...
You will discover:
The importance of creating a unique title or concept for your business Understanding and internalizing your true value for business success. How to make your marketing work for you and your personality How to embrace the concept of essentialism and infuse it into your business, and How to use guiding principles to grow your business
“Once you focus on what's most important to you and your clients, the question of what to do next tends to take care of itself.” - Melitta Campbell
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
You can register for this free online event here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> Join the Dream Clients Club (free)
You May Also Enjoy...Growing your Business with Dreams Goals
How to Find and Trust Your Intuition for Long-Term Success
My Favourite Way to Communicate the Value of Your Offer
Lessons from 15 Years in Business (part 2): The Game-Changing Power of Mindset
Do You Really Need a Niche?
The 3 Steps to Creating the Blueprint for Your Business Success
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Welcome to the Art of Value Whispering podcast
Today, I’m joined by the inspiring Karen Skidmore, founder of Grow Strong Business. Karen is a Business Strategist, Embodied Business Mentor, and intuitive guide.
Karen started in the corporate world but retrained as a life coach after becoming a mother in her 30s. She launched her first coaching company when her kids started school. However, after her father’s passing and struggling with burnout, Karen realised she needed to change her 'work harder' approach to work.
Through her journey, Karen learned the importance of slowing down, creating balance, and trusting her inner voice. Today, she teaches women how to use their instincts to grow a thriving business.
Join us as Karen shares her stories, tips, and strategies on how trusting your intuition can lead to more authentic and successful business outcomes.
“It takes some trust and courage to recognise that it's our instincts that have driven us in a certain way and made us successful.” - Karen Skidmore
In this Week's Episode...In this episode, you will learn:
How to leverage instincts to drive business success Why recognizing the benefits of slowing down in business is important How to achieve balance while maintaining profitability Strategies to slow down and avoid burnout for long-term success How to manage Your schedule to align with intuitive Flows
"When you can start to define the reasons why you're making money, you can then decide how much that is and then that becomes your true profit.” - Karen Skidmore
About Karen Skidmore
Karen Skidmore is the founder of Grow Strong Business and has 20+ years of experience running coaching companies and consultancies. Having experienced peri-meno-burnout in her 40s, she uniquely combines the being-ness and doing-ness of business to work with consultants and coaches to create the right systems and team to grow a simple, sustainable, and less stressful business.
She’s also a Business Book Awards Finalist, embodied business mentor and sound healing practitioner, and regularly speaks about the importance of slowing down to speed up growth.
Connect with Karen
Website LinkedIn
Join Summer Business School
If you are tired of second-guessing yourself, holding back from what you really want to do, or feeling like an imposter - when deep down you KNOW you can make a real difference for your clients ...
Join me for Summer Business School and cultivate your Success Mindset.
Through bite-sized learning and tasks, you will:
Replace outdated and limiting beliefs. Build your business confidence and self-belief. Create the habits and environment that support your success. Understand your desires and goals, and how to achieve them. Break-free from self-doubt and procrastination, and appreciate yourself and your abilities like never before.Learn more and register here: www.melittacampbell.com/summer24
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
www.melittacampbell.com/club
You May Also Enjoy...Creating a Mission-Driven Business - Jennifer Georgeson
Why Smart Women get Stuck with an Expensive Hobby and not a Real Business
Becoming a More Inclusive and Welcoming Business
Embracing Menopause: How to Take Charge of Your Wellness and Stay on Top
A Goal with Soul: How to Set Yourself up for Authentic, Enjoyable Success
> More Podcast Episode
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Welcome to the Art of Value Whispering podcast
Today, I’m talking about Giving Value by Setting Boundaries.
This week in the Summer Business School, I’m talking about boundaries, and I’m helping my clients understand what boundaries are and what it means for them.
Through my experience as a business coach over the years, I have realised that success depends on the boundaries you set.Without clear cut boundaries in place, you’ll never have the time, energy and focus needed to take consistent steps towards your business vision and attracting the right clients.
In this episode, I share how you can strategically grow your business by establishing boundaries that empower you to give your best without compromising your own needs.
You’ll discover how to provide genuine value as a result of having clear, respectful boundaries that enable you to show up with full generosity.
“When we can give value to others from a place of joy, love and strength, we can achieve more of what we want in life and have an impact we feel proud of.” - Melitta Campbell.
In this Week's Episode...
You will discover:
The power of boundaries for business growth and success What you need to know to put boundaries in place How to strategically set boundaries to avoid burnout Understanding and applying your non-negotiables The link between self-care, happiness and business success.
“You need to take care of yourself first. That's when you have the most power and energy to add real value for others and with complete joy.” - Melitta Campbell
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
You can register for this free online event here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> Join the Dream Clients Club (free)
You May Also Enjoy...Growing your Business with Dreams Goals
The Mindset that Will Change Your Success
Being Your Own Best Leader and the Value of Supporting Others with Shivangi Walke
The 3 Steps to Creating the Blueprint for Your Business Succes
Time and Productivity Techniques that Work for Women with Megan Sumrell
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Welcome to the Art of Value Whispering podcast
Today, I’m joined by the incredible Sapna Pieroux, brand consultant, author speaker and founder of InnerVisions ID.
After studying design, Sapna gained a CIM Postgraduate Diploma in Marketing, to help her better understand the business context behind her design work and give herself a USP.
Before starting her own business, Sapna worked in media for more than 20 years, working with Radio shows, TV events, and big brands like EMap, Chrysalis Radio, Telegraph Media Group and Mercedes to help them amplify their brands.
Sapna has always been passionate about promoting and amplifying company brands, a passion she now brings to smaller businesses, helping them with their company and, where relevant, their personal brand too.Over the last eight-years, Sapna has helped and inspired many entrepreneurs and small businesses to intentionally build their personal brands and stand-out in their industry.Join me in this episode as Sapna shares her tips and strategies for business owners ready to stand out in their industry.
"People buy people. So it’s really important for business owners to step out of the shadows and stop hiding behind their brand.” - Sapna Pieroux
In this Week's Episode...
In this episode, you will learn:
The VISION process for building a personal brand How to identify, hone and communicate the five core values of your personal brand The difference between business and personal branding Why having a brand is important for business How to use your vocabulary to attract your target audience How to uniquely brand your business for impact How to build your brand as an introvert
"You’re the most unique and the most unreplicable part of your business.” - Sapna Pieroux
About Sapna Pieroux
Multi-award-winning brand consultant, designer, author, speaker and ‘Yes! Girl Sapna Pieroux works with busy, ambitious entrepreneurs on their Personal and Company Brands. She helps them get brand clarity to stand out and increase their influence and impact.
Her #1 best-selling book Let’s Get Visible! won a Business Book Award and her VISION Process® is so powerful, she can rebrand a company in just one day! (as she did mine!)
Sapna is a brand partner for Rethink Press, a business mentor at the University of West London, guest lecturer at Hult International Business School, Northumbria and Brunel Universities.
Connect with Sapna
Website LinkedIn
Join the Weekly Live Masterclasses : The Value Sessions
Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
You can register for this free online event here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The Dream Clients Club
You May Also Enjoy...Backyard sales to Global Brand, with Kelley Higney
Branding and Visibility for Small Business, with Sapna Pieroux
How to Raise Investment with a Perfect Pitch Deck
Improving Your Money Mindset, with Ilana Jankowitz
Why Smart Women get Stuck with an Expensive Hobby and not a Real Business
> More Podcast Episodes
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Welcome to the Art of Value Whispering podcast
Today, I’m talking about how to get your niching right.
As a business coach, I have seen a lot of entrepreneurs struggle with getting their niche right, and this has not just held them back in their business, but has sent their potential clients into the arms of their competitors.There are two reasons why I believe people struggle to get their niche right:
1) because it’s a process, it’s something that evolves over time rather than being a one-off quick exercise, and
2) because they don’t know how to use the information they determine about their niche. Therefore, they don’t go into enough detail, or they don’t gather the right information about their dream client.In this episode, I share how you can get your niching right, and what information you need to know about your niche and how to use it, so you can start attracting and working with more of your dream clients.
Join me in this episode as I explore what is standing between you and your ideal clients and how you can break that barrier and understand your clients in a way that drives your marketing and business, so you can position yourself as their obvious service provider.
“Once your messaging and marketing shows your niche that you really understand, that’s when you’ll start to attract your dream clients - and with greater ease.” - Melitta Campbell"
In this Week's Episode...
You will discover:
Why niching is important How to identify and hone your niche, the right way How to be relatable to your dream clients What to do to stand-out as the perfect choice for your dream clients Why you need to understand and connect to your clients
“The more you know about your ideal clients, the more you can understand the conversations they’re having with themselves, and position yourself as their ideal choice.” - Melitta Campbell
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
You can register for this free online event here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> Join the Dream Clients Club (free)
You May Also Enjoy...Do You Really Need a Niche?
The Mindset that Will Change Your Success
Building Your Success Mindset this Summer
The 3 Steps to Creating the Blueprint for Your Business Success
What it REALLY Takes to Attract More Clients
> More Podcast Episodes
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Welcome to the Art of Value Whispering podcast
In this episode, I’m joined by David Pugh, founder of Scrub the Deck and an expert in helping founders and entrepreneurs get investment.
David’s journey began in 2007 after he graduated from university and became a graphic designer. His career was successful, but he took the leap and began freelancing when he wanted more time to spend on his music.
His solo endeavours took a while to take off, but when they did, he realised he had the right experience and network to help entrepreneurs secure investment through well-designed and structured pitch decks. Join us in this episode as David shares his 18-point perfect pitch structure and his insights into exactly how you can land the right investment.
"Celebrate your failures because it's all a step forward to success. The investors will likely relate to your experiences as they probably echo their own journey.” - David Pugh
In this Week's Episode...In this episode, you will learn:
How to understand the psychology of investors How to capture investors in 30 seconds with a pitch deck The 18-point guide to promote your pitch How to communicate the metrics of your business Impactful face-to-face and written pitches How to nail your presentation and land the right investment
"The people that succeed have a mindset that keeps them knocking on doors and they keep asking. Getting investment takes tenacity.” - David Pugh
About David Pugh
David Pugh holds a BA degree and boasts a 20-year career working with some of the world’s biggest brands as a senior designer, consultant, and communicator. He played a pivotal role in facilitating the sale of BBC franchises such as Strictly Come Dancing (Dancing with the Stars), Doctor Who, and Top Gear to the USA and multiple global territories, leveraging interactive pitch decks and presentations securing billions of dollars for the corporation.
His portfolio includes crafting pitch decks for CISCO Systems, Adidas, Accenture, Aston Martin, Mercedes, and Hilton, among other global brands.
Since founding Scrub the Deck®, David has been instrumental in helping startups and established companies secure millions through his proven ‘Connect and Convince’ strategy. By leveraging his expansive network of over 650 investor connections and implementing his signature 18-point pitch deck structure, he consistently delivers success for his clients.
David is not just a professional; he is an educator, public speaker, webinar host, and the creator of a podcast series and YouTube channel dedicated to founders seeking investment.
Connect with David
www.scrubthedeck.com
www.linkedin.com/in/scrubthedeck
https://www.youtube.com/@scrubthedeck
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
You can register for this free online event here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.www.melittacampbell.com
www.linkedin.com/in/melitta
https://www.youtube.com/@melittacampbell
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The Dream Clients Club
You May Also Enjoy...Creating Sales, One Conversation at a Time
Thriving in Your Business, with ADHD
The SAVVY Approach to Marketing with Melissa Ambers
Profit First for Minority Business Owners, with Susanne Mariga
Why Smart Women get Stuck with an Expensive Hobby and not a Real Business
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Welcome to the Art of Value Whispering podcast
We’re approaching the summer, a time when many people slow down in their business. But that doesn’t mean you can’t keep working towards your success.
I believe that the summer is the perfect time to reflect and start to appreciate your skills, talents and values, and build your success mindset.
And that’s what I’m talking about in this episode of the podcast.
Why did you start your business? My guess is that it was not just to make money, but to make a difference. To make a contribution to the world that you feel proud of.
But it’s hard to have an impact, if you don’t appreciate and share your true value. While networking and meeting business owners, I noticed that this was one of the biggest challenges holding them back. They struggled to communicate their true value.
“To get different results, we have to change our thinking" - Melitta Campbell
In this episode, I’ll show you how you can start building your success mindset, move beyond limiting beliefs, even the hidden ones, and confidently become the ideal service provider for your dream clients - in a way that feels natural. Join me in this episode as I explore practical steps on how to become your most authentic and confident self.
In this Week's Episode...
You will discover:
How to build your success mindset and appreciate your capabilities Why you need the right mindset and belief How to communicate your value in a way that feels natural How the Business Summer School can help your mindset and business Why building the habits, beliefs and behaviours that support your success is personal
“You need to find what works for you. The habits and actions that support your success may be different to what works for others. When you find YOUR ideal way of working, you’ll have an impact you feel proud of - and in a way that feels natural.” - Melitta Campbell
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
You can register for this free online event here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> Join the Dream Clients Club (free)
You May Also Enjoy...My Favourite Way to Communicate the Value of Your Offer
Why Smart Women get Stuck with an Expensive Hobby and not a Real Business
Creating Sales, One Conversation at a Time
The Mindset that Will Change Your Success
The One Thing Standing Between You and Your Next Client
> More Podcast Episodes
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Ready to welcome more clients into your business?
You may have avoided making proactive calls until now, but when you know how to have authentic conversations that people thank you for, you'll soon find yourself making the phone your friend. Welcome to the Art of Value Whispering podcastIn this episode, I’m joined by Anthony Stears, better known as ‘The Telephone Assassin’.
Anthony is on a mission to get businesses talking again and to stop people from hiding behind their emails and social media.
As a conversational strategist he helps people to shift from seeing sales conversations as scary or pushy, to understanding them as powerful opportunities to create a human connection and serve clients.
Join us as Anthony shares practical advice to help you have polite and authentic conversations that help you sell more without being pushy.
"The more conversations you have, the more opportunities seem to present themselves.” - Anthony Stears
In this Week's Episode...In this episode, you will learn:
How to have conversations that feel comfortable and human The key to being polite and not pushy The pizza menu approach to sales The importance of authenticity and using your own words. The PTS and TFR approaches to sales How to create a simple follow-up sequence "Sales is about good customer service. When people don’t know that you’re there, you’re depriving your market of your services.” - Anthony Stears
About Anthony StearsA published author and international speaker, that often uses training to accelerate the learning process. Anthony Stears fast became the go-to person when it comes to telephone engagement, and helping companies to improve both sales and service through conversation.
Anthony is better known as “The Telephone Assassin” and he’s on a mission to get businesses talking again and stopping people from hiding behind their emails and social media. As a conversational strategist he helps clients to get in front of more of their ideal customers and getting more business from their existing clients.
Connect with Anthony
www.anthonystears.co.uk
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
www.melittacampbell.com/club
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
www.melittacampbell.comWebsite Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
www.melittacampbell.com/club
You May Also Enjoy...
Profit First for Minority Business Owners, with Susanne Mariga
What it REALLY Takes to Attract More Clients
Sales Made Simple (including how to follow up!)
Why Smart Women get Stuck with an Expensive Hobby and not a Real Business
Replacing Sales Funnels with a Gentle Sales Path
> More Podcast Episodes
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Today, everyone is online and your competition is just one click away. So how can you stand out and be found my your dream clients?
Discover the secrets to standing out in the digital crowd, while staying true to yourself and keeping your life in balance.
Welcome to the Art of Value Whispering Podcast
Today, I’m talking about how to stand out, feel natural and stay sane when using social media to build your brand and grow your business.
Social Media is an amazing marketing tool and it is one one of the ways that small businesses share their value. However, through the Dream Clients Club community, where recently I’ve been offering social media audits, I’ve discovered that there is a lot of confusion around social media. There’s also bad advice.So, in this episode, I’ll be sharing what I see works consistently on social media in terms of:
Building a brand
Building a relationship with your audience, and
Directing people towards your business in a way that feels natural, feels aligned and feels right.
Join me in this episode as I delve into the ever-evolving world of social media. I explore the secrets to standing out in the digital crowd while staying true to yourself. And as always, offer you practical tips and insights to navigate it with confidence and authenticity.
Whether you're an experienced social media user or just starting out, this episode is designed to help you build a compelling online presence, connect genuinely with your audience, and maintain your mental wellbeing in the process.
“Having a presence on social media is going to help your business, because when people learn about you, they’ll want to check you out.” - Melitta Campbell
In this episode, you will discover:
Why you need a social media presence
Common but untrue social media myths
How often you should post on social media
What a successful social media strategy entails
The best time to post on social media
…and more!
“Rememberi: social media should be social. This is key. But managing a stand out online presence doesn’t have to be a full time job.” - Melitta Campbell
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access weekly live marketing masterclasses (The Value Sessions), business-building resources and a wonderfully supportive community.
Join free at: www.melittacampbell.com/club
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melittawww.melittacampbell.com
www.linkedin.com/in/melitta
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
Join the Dream Clients Club (free):
www.melittacampbell.com/club
-
As we age, changes in our body can wreak havoc on our ability to focus and perform at our best.
If you are approaching mid-life, don't miss Dr. Olga's advice on the simple lifestyle upgrades that will help you manage your mental, physical and emotional health and stay on top.Welcome to the Art of Value Whispering Podcast
In this episode, I’m joined by Dr. Olga Morton, a medical doctor and lifestyle medicine practitioner who specialises in supporting women through the Menopause, even if they can’t or choose not to take HRT.
Olga started out as a medical trainee and after completing her medical program, she was curious to know more about auto-immune diseases and their triggers, and developed drugs to treat auto-immune diseases.
Missing working with people, she became a family doctor. Through this work, she realised that while conventional medicine is great for treating acute conditions and illnesses, it struggled to get to the bottom of other conditions, which led her on to the path of lifestyle medicine.
Today, she helps women understand their menopausal symptoms, and guides them through her five pillars of a healthy lifestyle that supports their menopausal journey, even without HRT.
Join us as Dr. Olga shares the key lifestyle areas menopause women can focus on to support their health, wellbeing and ensure they can continue to enjoy a full and happy life.
“There’s a lot we can do to minimise our own menopause symptoms. I want women to be empowered by their health so we need to talk about this much earlier.” - Dr. Olga Morton
You will learn:
The 3 phases of menopause
The 6 pillars of managing the Menopause with Lifestyle
Holistic approach to reducing menopausal symptoms
Things to avoid during menopause
Steps to cope with physical and mental changes during the menopause
How and why to bring self-care into your daily life.
“We need to look after our mental and emotional wellbeing with the same importance we place on maintaining our physical health.” - Dr. Olga Morton
Join the Weekly Live Masterclasses : The Value Sessions
Join the Dream Clients Club to access weekly live marketing masterclasses (The Value Sessions), business-building resources and a wonderfully supportive community.
Join free at: www.melittacampbell.com/club
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melittawww.melittacampbell.com
www.linkedin.com/in/melitta
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
Join the Dream Clients Club (free):
www.melittacampbell.com/club
-
If you are working hard but feel disappointed by your results, you might not be doing anything wrong - but performing the right actions with the wrong tools and a mediocre message. Here's how you can turn things around, fast!
Welcome to the Art of Value Whispering Podcast
Today, I’m talking about the real reason smart women feel stuck with an expensive hobby and not a real business.
For too long, talented experts with a service-based business, like coaches, consultants, and freelancers have been losing out to the often inferior competition. And for just one reason, they struggle to communicate the true value of what they offer.
When you work hard on your marketing, but fail to attract clients, it's easy to feel the answer is to work harder, or take another course. And when that doesn't work, to wonder if you've created an expensive hobby instead of a real business.In today's episode, I'll explain the real reason why your marketing isn't working. And the good news is, you already have exactly what you need!
“When you understand your true value, everything in your business starts to fall into place, feel straightforward - and work.” - Melitta Campbell
Join me in this episode as I explore the real issues standing between you and success, share real-life stories, and provide actionable insights to help you transform your business from an expensive hobby into a thriving business.In this episode, you will discover:
How to Communicate your brilliance in ways that feel natural
The secret to attracting your dream clients and opportunities
How to use your value to make a difference for your dream client
Why you likely already have the marketing skills you need
How to help more clients and have more impact.
“Knowing your true value is the key to meaningful marketing that attracts the right people and opportunities.” - Melitta Campbell
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access weekly live marketing masterclasses (The Value Sessions), business-building resources and a wonderfully supportive community.
Join free at: www.melittacampbell.com/club
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melittawww.melittacampbell.com
www.linkedin.com/in/melitta
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
Join the Dream Clients Club (free):
www.melittacampbell.com/club
-
Getting your pricing right is rarely simple. You know what you want to charge, but will your clients pay it? This fear can hold us back from building a profitable business. But The Pricing Lady is here to help you get the value/price balance right and set fair prices that grow your business.
Welcome to the Art of Value Whispering Podcast Today, I'm speaking to Janene Liston, a.k.a. The Pricing Lady about the truth behind setting fair prices, and the best pricing strategies for small business owners. You will learn:* When to start considering the price of your offers
* What it means to price fairly
* How to adjust your pricing without losing existing customers
* The four reasons why people struggle with pricing
* Why low pricing is rarely a good strategy for small businesses, and crucially
* Where to start to get your pricing strategy right.
About Janene:Janene is a highly trusted Pricing Consultant & Business Strategist, working with small businesses, startups and entrepreneurs across industries and the globe.
She’s a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with more than 25 years experience helping businesses improve profits through better pricing. During her corporate years, she led pricing transformation projects and pricing teams in large multinationals. While recovering from a burn out, she decided it was time to use her expertise to serve small businesses and startups. She believes small businesses can benefit greatly from improving how they do pricing.
Her mission is to help small businesses, startups and entrepreneurs build the right pricing strategies, effectively implement those strategies and be more sustainably profitable as a result. Her approach is practical based on many years of experience. Watch out her passion for pricing is contagious. 60% of small businesses are either barely breaking even or operating at a loss. Pricing is either helping or hurting your business. What’s it doing in your business?
Access Janene's Free Pricing Resources here >Website
LinkedIn
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
You can register for this free online event here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
Join today via: www.melittacampbell.com/club
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Standing out in a crowded market can be easy once you communicate your True Value in a way that combines credibility, emotion and logic. Here's my favourite way to do this and stand out as the perfect choice of service for your dream clients. Welcome to the Art of Value Whispering podcast
Today, I’m talking about My favourite Way to Communicate the Value of Your Offer.
Recently, in episode 203, I explored how to create magnetic messages that attract your dream clients and motivate them to take action.
I talked about the need to convey credibility, emotion and logic in your content. And today, to help you achieve this, I’m sharing a simple yet powerful strategy to illustrate the logic behind your solutions: creating and communicating a signature methodology.
Master this and highly flexible approach, and you’ll build belief in your offer, and stand out as the perfect choice of service for your dream clients.
Which is why it’s my favourite way to express the value of your offer.
“Your clients don’t know how to get the most from working with you. Having a signature methodology can quickly illustrate how you guide them towards the results they seek. Building belief in your solution..” - Melitta Campbell
In this Week's Episode...
You will discover how to:
The importance of conveying credibility, emotion and logic through your content. My favourite way to illustrate the logic behind your offers. Why and how to create your own signature methodology. What you need to understand about your clients, to attract more of them and talk about your value clearly. How to use your signature method across all your marketing. How to keep your communications simple and impactful.
“Creating your own signature method is a powerful way to build belief in your ability to solve your clients problems and get results. It’s also simpler to do than you might expect!.” - Melitta Campbell
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
You can register for this free online event here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> Join the Dream Clients Club (free)
You May Also Enjoy...Creating Compelling Content that gets Clients
How to Talk About Your Business (so the right people listen)
Why Smart Women Get Stuck with an 'Expensive Hobby' not a real business
Growing Your Business with Valuable Events
How I Turn Small Insights into Big Breakthroughs
> More Podcast Episodes
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Neurodiversity is a hot topic right now, with more women getting diagnosed with challenges as adults. But is this a good or bad thing for your business success? Kim explains what business owners can do after an ADHD diagnosis, and how it could be your superpower. Welcome to the Art of Value Whispering podcast
In this episode, I’m joined by Kim Raine, the Entrepreneur's ADHD Performance Coach, and author of Square Pegs — A Book Of Self-Discovery For Women With ADHD.
Kim started out as a personal trainer (PT) and later worked with the European Institute of Fitness to train other PTs. Working with her own clients made her wonder what caused people to struggle to get results. This question led her to explore ways to overcome their mindset and mental health challenges, to get results that lasted.More recently, following her own personal growth and aging, she has focused her coaching expertise on helping leaders and entrepreneurs to maintain high-performance when living with ADHD and menopause.
Join us as Kim shares the unique challenges and opportunities ADHD presents, and the strategies we can use to achieve confidence, fulfillment and high-performance - without burning out.
"Understanding that your ADHD tendencies aren’t flaws is empowering. It allows you to change the stories you tell yourself and lean into your strengths." - Kim Raine
In this Week's Episode...In this episode, you will learn:
Strategies to help you manage your ADHD traits. The characteristics and symptoms of ADHD How to turn doubt and anxiety into confidence Why ADHD in women can be complex Common misunderstandings and challenges related to ADHD The hidden strengths and opportunities ADHD gives us
"When you understand and embrace the way your ADHD brain works, you can find strategies that work for you, you can become unstoppable!" - Kim Raine
About Kim RaineKim Raine is the Entrepreneur's ADHD Performance Coach.
She is the creator of ADHD Practitioner, the UK's highest CPD-accredited certification for coaches, therapists, and professionals, the author of Square Pegs—A Book Of Self Discovery For Women With ADHD, the founder of The ADHD Business Collective, and the proud and relieved owner of a late ADHD diagnosis.
She has spent the last 18 years running her own successful coaching businesses and empowering her clients to have more confidence, clarity, and success in mind, body, and business.
Connect with Kim
Website LinkedIn
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The Dream Clients Club
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Unlock the secrets to creating compelling content that captures attention, adds value, and builds lasting client relationships.
Welcome to the Art of Value Whispering podcast
Today, I’m talking about how you can Create Messages in a way that attracts more of your Dream Clients to your Business, and faster.This week on the 'Art of Value Whispering' podcast, I'm diving into magnetic messaging — or in other words, how you can attract and engage your ideal clients through messages that show empathy and build trust. This isn’t just about getting noticed; it’s about creating an instant connection that resonates deeply with your audience.
The Essentials of Magnetic Messaging Building TrustTrust is the cornerstone of any successful client relationship. This is all the more important for those with service-based businesses as you are selling the invisible. Trust comes from demonstrating an understanding of, and empathy towards, the client's situation. This also helps position your services as the obvious choice of solution for your client's specific problems.
Communication should go beyond mere information delivery; it should make the client feel seen and understood, effectively showcasing your authority and knowledge in your niche.
The Four Golden Rules for Impactful Communication
1. Have a Single Clear Purpose
2. Be Audience-Centric, Always
3. Keep it Simple and Relevant
4. Plan!
Consistency and Repetition: The Key to RecallIt’s not enough to craft a perfect message once. Consistent communication and repeating core messages ensure that your value proposition is remembered. Planning your content strategically across different platforms, such as social media or your blog, can guide potential clients on a journey that gradually builds up to a compelling call to action, inviting them to engage with your service.
Focus on quality over quantity. Creating a single compelling message once a week, for example will be more valuable and impactful than posting daily content just 'because'. Get intentional about the journey you are creating for your prospects through your content.
The Gift of Your MessageThink of your knowledge and insights as gifts to your potential clients. When you share valuable information for free, you not only educate your audience but also establish your credibility and deepen their trust in your expertise.
This approach is at the heart of magnetic messaging — creating a relationship where clients come to naturally see you as their ideal choice of service provider. This won't be achieved in one single message, but over time in a well planned series of content.
Building Lasting RelationshipsMagnetic messaging is more than a marketing strategy; it's a method of building meaningful client relationships based on understanding, trust and shared values. Listen to the full podcast episode to discover exactly how to create content that turns potential clients into loyal advocates.
If you aim to not only attract but also profoundly connect with your dream clients, begin by ensuring your messaging strategy is as compelling as the services you offer.
Join the Journey with The Dream Clients ClubFor those keen to dive deeper and continuously refine their approach to client attraction, the Dream Clients Club offers a wealth of resources and highly supportive community.
It’s designed to help service-based business owners, like you, to become the obvious choice for their dream clients. The best part is, it's free to join!
Once inside, head to the 'Classroom' to follow the 4-day Magnetic Messages Challenge.
You can join the Dream Clients Club for free, here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
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Do events feature in your marketing plan? Shay believes they should as they give you a unique way to add value for your audience, and move them quickly along their path to become your next client. And creating valuable events can be easier than you might think! Welcome to the Art of Value Whispering podcast
In this episode, I’m joined by the inspiring Shay Wheat, a certified event producer and CEO of Grace and Ease Productions.
Shay’s business journey began in 2014, after she was invited to speak at an event and back-stage conversation led her to be invited to support Dr. Oz’s upcoming Women’s Conference. She said ‘Yes!’ and the rest is history! obliged and that was her official induction into the world of events production.
Today, she helps business owners to grow their business, audience and profit through a range of events, each one carefully selected to match their business stage and strategy, and deliver a powerful impact for their audience.
Join us as Shay shares what she has learned it takes to leverage the power of events to grow your brand and business.
"Events is one of the fastest ways to leverage your time, energy and effort to support more people" - Shay Wheat
In this Week's Episode...In this episode, you will learn:
Why you always need a Call to Action
What it mean to ‘leverage’ your events
The five phases of events to scale your business
At what point events make sense for your business
Why having a profit plan is crucial in hosting events that grow your business
The key to continued personal growth for entrepreneurs
The 17 events to consider for your business growth
Shay's 17 Types of Marketing Event:
90 minute workshop
Summit
Retreat
Mastermind
One-day sales and enrolment event
Three day sales and enrolment events
Seminars
Podcasts
Facebook Lives
Instagram Lives
Clubhouse Rooms
Meetups
Conferences
Challenges
Hackathons
Conventions
Trade shows
"Any event that we’re doing, we have to take a look at why we’re doing it, what is the purpose and intention and what is the promise of that event in order to support the audience" - Shay Wheat
About Shay WheatShay Wheat is a Certified Event Producer™ and Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.
Grace & Ease Productions, Inc supports their clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.
Her company assists Speak-to-Sell clients to be extremely profitable with their events: just recently one of their clients generated over $2.1 Million dollars in one Virtual Live 3-day event.
Connect with ShayWebsite LinkedIn
Free tool: Access Shay's 5 Phases of Events Tool
Podcast: Listen to Melitta on Shay Wheat’s podcast: Creating Powerful Impact
Join the Magnetic Messages Challenge: Starts 22 AprilCoaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values?
In the free 4-day Magnetic Messages Challenge you'll do this and so much more!
Over 4-days you'll learn exactly how to:
⭐ Communicate Your True Value
🚀 Attract Your Dream Clients with Messages that resonate deeply
📖 Create Connection with the power of Storytelling
💡 Get Consistent with an easy to manage Content Plan
With three decades of marketing and communication experience, throughout the challenge I'll also share practical advice, secret shortcuts and expert feedback. You'll come away feeling confident about how to create messages that attract your dream clients and help you sell without 'selling'.
Challenge starts Monday 22 April 2024!
You can learn more and register for this free 4-day challenge here >
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
You can learn more about Melitta's story here.Website Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The Dream Clients Club
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