Episoder
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Gabriele Franco, CEO and co-founder of Cassandra, discusses the evolving landscape of Marketing Mix Modeling (MMM). He shares insights from his journey in developing tools that democratize complex marketing analysis for non-technical marketers. Gabriele explains the impact of iOS 14, the challenges of media allocation, and how modern MMM tools can guide strategic decision-making for brands, enabling them to optimize their marketing spend with precision and confidence.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Gabriele Franco is the CEO and co-founder of Cassandra, with extensive experience in performance marketing, managing over €12 million in advertising investments. He is passionate about making advanced marketing mix modeling accessible to non-technical marketers, helping businesses optimize their media spend.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH GABRIELE: https://it.linkedin.com/in/gabriele-franco-hybrida
EPISODE LINKS:
https://mmm.cassandra.app/#howitworks
https://www.meta.com/business
https://www.nielsen.com/news-center/
https://www.kantar.com/expertise/advertising-media-pr
https://github.com/facebook/prophet -
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of The Efficient Spend Podcast, Sean Grabowski, founder of Keepers Digital Marketing, shares his journey from managing large enterprise accounts at top agencies to running a specialized PPC agency focused on SMBs. Sean discusses the nuances of media mix optimization, the challenges of scaling ad spend while maintaining ROI, and the importance of setting clear client expectations in both corporate and small business environments.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Sean Grabowski is a digital marketing expert with 8 years of experience in paid media, having managed major accounts for top agencies before founding Keepers Digital Marketing. He specializes in Google and Facebook ads, helping SMBs optimize their ad spend and achieve growth through data-driven strategies.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SEAN: https://ca.linkedin.com/in/sean-grabowski-6646056b
EPISODE LINKS:
https://keepersdigital.com/digital-marketing-blog/https://themindfulsteward.com/categories/
https://www2.deloitte.com/ph/en/pages/about-deloitte/articles/about-deloitte.html
https://www.groupm.com/what-we-do/
https://www.mindshareworld.com/news -
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Simon Mills, Founder of George St Growth, talks about how to make the most of your marketing budget using affiliate marketing and out-of-home advertising strategies. He also shares tips on how startups can grow their campaigns effectively, balancing brand awareness with direct sales tactics.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Simon Mills is a media mix optimization expert with extensive experience in digital and offline marketing, having successfully scaled growth at multiple B2C and fintech companies. He is passionate about leveraging data-driven strategies to maximize ROI and drive impactful results across various channels.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SIMON: https://www.linkedin.com/in/simonmills3/
EPISODE LINKS:
https://www.perkopolis.com/about?page=1
https://www.nerdwallet.com/security?trk=nw_gf_5.0
https://www.rocked.us/platform
https://www.outbrain.com/blog/
https://www.taboola.com/blog/ -
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Zach Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers, the complexities of performance measurement, and the importance of quickly testing and learning from marketing experiments. He shares his insights on the evolution of ad platforms and democratizing access to sophisticated marketing tools.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Zach Epstein is a marketing analytics expert with over a decade of experience, former product manager at Google and founder of Haus, a company specializing in causal inference analytics and data infrastructure, helping companies optimize their marketing spend through sophisticated experimentation and measurement tools.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH ZACH: https://www.linkedin.com/in/zach-epstein-b7b10525/
EPISODE LINKS:
https://www.haus.io/about
https://ads.google.com/intl/en_PH/home/
https://www.facebook.com/business/ads
https://www.marketingevolution.com/knowledge-center/incrementality-in-marketing https://bookdown.org/mike/data_analysis/causal-inference.html
https://support.google.com/google-ads/answer/ https://www.youtube.com/ads/ -
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Zachary Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers, the complexities of performance measurement, and the importance of quickly testing and learning from marketing experiments. He shares his insights on the evolution of ad platforms and democratizing access to sophisticated marketing tools.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Zachary Epstein is a marketing analytics expert with over a decade of experience, former product manager at Google and founder of Haus, a company specializing in causal inference analytics and data infrastructure, helping companies optimize their marketing spend through sophisticated experimentation and measurement tools.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH ZACHARY: https://www.linkedin.com/in/zach-epstein-b7b10525/
EPISODE LINKS:https://www.haus.io/about
https://ads.google.com/intl/en_PH/home/
https://www.facebook.com/business/ads
https://www.marketingevolution.com/knowledge-center/incrementality-in-marketing
https://bookdown.org/mike/data_analysis/causal-inference.html
https://support.google.com/google-ads/answer/
https://www.youtube.com/ads/ -
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Zachary Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers, the complexities of performance measurement, and the importance of quickly testing and learning from marketing experiments. He shares his insights on the evolution of ad platforms and democratizing access to sophisticated marketing tools.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Zachary Epstein is a marketing analytics expert with over a decade of experience, former product manager at Google and founder of Haus, a company specializing in causal inference analytics and data infrastructure, helping companies optimize their marketing spend through sophisticated experimentation and measurement tools.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH ZACHARY: https://www.linkedin.com/in/zach-epstein-b7b10525/
EPISODE LINKS:
https://www.haus.io/about
https://ads.google.com/intl/en_PH/home/
https://www.facebook.com/business/ads
https://www.marketingevolution.com/knowledge-center/incrementality-in-marketing
https://bookdown.org/mike/data_analysis/causal-inference.html
https://support.google.com/google-ads/answer/
https://www.youtube.com/ads/ -
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Zachary Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers, the complexities of performance measurement, and the importance of quickly testing and learning from marketing experiments. He shares his insights on the evolution of ad platforms and democratizing access to sophisticated marketing tools.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Zachary Epstein is a marketing analytics expert with over a decade of experience, former product manager at Google and founder of Haus, a company specializing in causal inference analytics and data infrastructure, helping companies optimize their marketing spend through sophisticated experimentation and measurement tools.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH ZACHARY: https://www.linkedin.com/in/zach-epstein-b7b10525/
EPISODE LINKS:
https://www.haus.io/about
https://ads.google.com/intl/en_PH/home/
https://www.facebook.com/business/ads
https://www.marketingevolution.com/knowledge-center/incrementality-in-marketing
https://bookdown.org/mike/data_analysis/causal-inference.html
https://support.google.com/google-ads/answer/
https://www.youtube.com/ads/ -
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Kristian Kletke, Director of Growth and Integrated Media Marketing at Nesto, shares her journey from agency life to in-house performance marketing, managing a $50 million media budget, and scaling Nesto from a startup to a major player in the fintech space. She discusses media mix optimization, creative testing, and the challenges and strategies of integrating both online and offline marketing channels.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Kristian Kletke is a growth and media marketing leader with 8+ years of experience in performance marketing, managing over $50 million in media spend. As the Director of Growth at Nesto, she has successfully scaled the digital mortgage lender from a startup to a leading fintech company, leveraging her expertise in media mix optimization and creative testing.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH KRISTIAN: https://www.linkedin.com/in/kristian-kletke
EPISODE LINKS:
https://www.nesto.ca/about-us/
https://www.junglemedia.ca/contact/
https://ads.google.com/home/tools/
https://www.facebook.com/business/ads
https://www.typeform.com/templates/
https://www.youtube.com/c/AlexHormozi/videos -
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Yulia Derdemezis, Founding Marketing Lead of Treet, shares her insights on optimizing marketing spend and driving revenue growth for tech startups. She discusses the importance of co-marketing and partner marketing strategies, detailing her experiences at Afterpay and Treet.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Yulia Derdemezis is the Founding Marketing Lead of Treet, with over a decade of experience in both B2B and B2C sectors, focusing on tech startups. She has driven significant growth at companies like Afterpay, built the marketing function from the ground up, and helped secure Series A funding.
VISIT OUR WEBSITE:
https://www.efficientspend.com/
CONNECT WITH PAUL:
https://www.linkedin.com/in/paulkovalski/
CONNECT WITH YULIA:
https://www.linkedin.com/in/yuliaderdemezis/
EPISODE LINKS:
https://www.afterpay.com/en-US/how-it-works
https://www.treet.co/post/a-guide-to-earth-month-12-ways-to-leverage-resale https://www.shopify.com/solutions/b2c/enterprise
https://www.shopify.com/solutions/b2b/enterprise
https://www.salesforce.com/products/marketing-cloud/overview/ -
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Ron Jacobson, co-founder and CEO of Rockerbox discusses the evolution of the company, their approach to optimizing media spend, and the importance of accurate measurement in marketing. He also shares his insights on the challenges and the methodologies of multi-touch attribution and the impact of privacy regulations on data sharing in the advertising industry.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Ron Jacobson is the Co-Founder and CEO of Rockerbox, a premier marketing measurement and attribution platform. As a technologist and marketing measurement expert, he has transformed how companies approach marketing attribution and data-driven decision-making.
VISIT OUR WEBSITE:
https://www.efficientspend.com/CONNECT WITH PAUL:
https://www.linkedin.com/in/paulkovalski/CONNECT WITH RON:
https://www.linkedin.com/in/rjjacobson/EPISODE LINKS:
https://www.rockerbox.com/blog
https://www.strava.com/
https://zapier.com/
https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X
https://www.reforge.com/
https://gdpr.eu/
https://www.apple.com/privacy/
https://ai.stanford.edu/
https://www.csail.mit.edu/ -
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Kalle Mobeck and Eric Qvennerstedt of Twigeo share their insights on optimizing marketing spend through Geo lift testing. They discuss the challenges and benefits of this method, especially after recent privacy changes. They provide real-world examples of how it has helped clients improve their advertising strategies and insights on the importance of client trust and the impact of accurate measurement on driving revenue growth.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guests: Kalle Mobeck is a marketing expert with over 10 years of experience in optimizing marketing spend at Twigeo. He has successfully driven substantial revenue growth for clients through innovative strategies and precise measurement techniques like Geo lift testing.
Eric Qvennerstedt is a seasoned marketing professional with over 7 years of experience in optimizing digital marketing strategies at Twigeo. He has a strong track record of enhancing client growth through data-driven approaches and advanced measurement techniques like Geo lift testing.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH KALLE: https://www.linkedin.com/in/kallemobeck/
CONNECT WITH ERIC: https://www.linkedin.com/in/eric-qvennerstedt-93612787/
EPISODE LINKS:
https://twigeo.com/
https://www.invoca.com/blog/media-mix-modeling
https://facebookincubator.github.io/GeoLift/
https://research.google/pubs/measuring-ad-effectiveness-using-geo-experiments/ -
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Neal is the founder of Demand Curve, Bell Curve, and Un-ignorable. He has over a decade of experience as a serial entrepreneur and writes a weekly newsletter to nearly 96,000 founders and marketers.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH NEAL: https://www.linkedin.com/in/nealogrady/
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SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Jim Kingsbury is a Fractional CMO and E-commerce executive with deep expertise in customer acquisition, LTV growth, and digital product management. With a career spanning various high-profile brands, including a significant tenure at Allbirds during its hyper-growth phase, he has demonstrated a keen ability to drive growth through innovative marketing practices.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH JIM: https://www.linkedin.com/in/jimkingsbury/
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Sarah is a behavior strategist and expert in consumer psychology. Voted as a Top 20 E-commerce Expert to follow in 2023, she works as a paid creative consultant leveraging psychological principles to grow E-commerce brands. She also runs the wildly popular newsletter "The Best Brands Do This" where she shares advanced neuromarketing secrets that billion-dollar brands use to convert customers.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SARAH: https://www.linkedin.com/in/sarahlevinger/
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Nick Lafferty is a growth consultant and the founder of Early Exit Club- a resource where he demystifies the journey of quitting his job to work as a Solopreneur. With stints at Loom, Modernize, and a plethora of high-growth B2B SaaS brands, Nick has a unique set of experiences in paid media, affiliate marketing, and B2B SaaS growth.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH NICK: https://www.linkedin.com/in/nicklafferty/
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Jon is a marketing science expert with a rich background in leveraging data analytics to optimize ad spend across major tech platforms. With experience at Google, Facebook, and Snap, he specializes in incrementality testing and media spend efficiency. At LiftLab, Jon has been pivotal in pioneering advanced testing methodologies to drive significant revenue impact.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH JON: https://www.linkedin.com/in/jonathanlorenzini/
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: John is the CEO and co-founder of Ready Set, a performance creative agency serving brands like Coinbase, Hims and Hers, and Smile Direct Club. With 15 years of creative strategy experience and a previous stint as a global product marketing lead for Airbnb, he brings a wealth of experience to understanding creative production at scale.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH JOHN: https://www.linkedin.com/in/john-gargiulo/
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Alvin Ding is a seasoned marketing expert with a proven track record of optimizing marketing spend and driving revenue growth across various industries. Having held pivotal roles at companies like Upwork and Airbnb, and consulting for brands such as Spotify, Alvin's expertise spans strategic planning, client acquisition, and leveraging technological advancements in marketing.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH ALVIN: https://www.linkedin.com/in/alvinding/
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Jake is a DTC marketing leader focused on growing 7 & 8 figure Ecomm brands. He currently runs Odyssey- a lean agency focused on revenue & ROAS growth through media buying, creative, conversion rate optimization, and email/SMS.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH JAKE: https://www.linkedin.com/in/abramsjake/
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Evan is the Head of Partnership and Business Development at Motion App. Motion App is a creative analytics platform that combines visual content with performance metrics to help growth teams improve their creative strategy.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH EVAN: https://www.linkedin.com/in/evanlee14/
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