Episoder
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In this episode, we talk about the early steps we’re taking to get ready for the launch of our new fitness studio. We share the challenges we've faced so far and how we’re planning to fill it in less than 2 months. From organising fun and engaging events for our members to focusing on building a real sense of community, we discuss what sets our studio apart from the rest. Whether you're thinking of starting your own gym or just curious about the behind-the-scenes of launching a business, there’s plenty here for you.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
0:00 – Preparing for our upcoming launch
5:15 – Ideas for engaging our future members
12:30 – How we're planning to stand out from other gyms
18:00 – Our thoughts on building a fitness community
25:45 – What’s next in our launch journey
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We’re super excited to share some big news with you all—we’re launching a brand-new fitness studio! This will be our second Revamp location and our third studio overall. We’ve been working hard to get everything ready, and we can’t wait to take you along for the ride. In this episode, we talk about how we found the perfect spot for the studio, the steps we’ve taken so far, and what’s coming next. We also share some lessons we learned from our past experiences, which are helping us make this launch even better.
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SHOW NOTES:
00:03:15 – Celebrating a successful launch for a client
00:07:00 – Announcing our new studio location
00:11:45 – Discussing our launch strategy
00:15:30 – Lessons learned from our past experience
00:18:50 – What’s next in the launch process
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In this episode, we dive into our new content strategy for the gym and explain how it’s helping us connect better with our community. We break down the exact framework we’re using, which we call "Weekly REPS."
It’s a simple system with four key posts each week designed to engage with our members, boost our brand, and make our gym's growth feel more consistent. We also talk about why we’re going all in on organic content and how it’s supporting our paid ads, bringing in new faces, and making our business feel more vibrant.
We get into how we’ve struggled in the past to keep up with social media and how this new approach is making it easier to stay consistent. If you’re a gym owner, or even just someone trying to balance content creation with all the other demands of running a business, we think you’ll find this strategy super helpful.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
[00:02:15] - Naming the system and framework
[00:08:00] - Breakdown of our recent ad performance and lead conversion success
[00:15:30] - The importance of organic content in the sales process
[00:22:45] - Introduction to the "Weekly Reps" content strategy
[00:30:00] - Why we focus on Instagram and Facebook over TikTok
[00:45:10] - Explaining each of the four weekly posts and their impact on engagement
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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In this episode, we share the incredible story of Dan, a gym owner who managed to completely turn his business around in just three months. Dan’s experience highlights the challenges of running a gym, especially when operating under the traditional one-on-one personal training model. Overworked and overwhelmed, he found himself stuck in a cycle of long hours, no holidays, and little to no work-life balance.
We explore how Dan made the switch to a small group personal training format, a change that not only allowed him to regain control of his time but also helped his business thrive. We break down the strategies and mindset shifts he embraced to create a more sustainable and successful model. If you’re a personal trainer or gym owner looking for a way to scale your business without burning out, this is the episode for you.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
[04:12] Introducing Dan’s gym transformation story
[07:25] The struggles of the one-on-one PT model
[10:45] How Dan switched to a small group PT setup
[14:50] Breaking the fear of letting clients down
[18:35] Dan’s new work-life balance and business growth
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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We went on Alex Povey’s Remote Coaches Podcast last year and chatted about building a fully booked semi-private personal training studio. We shared our journey from personal trainers to studio owners, and the strategies we used to start our brick & mortar fitness business. We dived into how we leveraged local communities, the importance of marketing, and the benefits of creating a unique client experience. We also discussed the challenges we faced early on, including the decision to step back from coaching online PTs to focus on expanding our business.
In this episode you’ll learn:
How we licensed gym PT spots in our early careerThe impact of live events on the growth of our coaching businessOur insights into the fitness business coaching industryWhy we moved away from coaching online personal trainersThe story of why we opened our first semi-private studioStrategies that worked wonders in our launch campaignOur future goals and expansion plans for RevampHosted on Acast. See acast.com/privacy for more information.
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In this episode, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
[02:45] - Why Every Gym Needs an Appointment Funnel
[05:30] - Top Tips for Organising Your Calendar Like a Pro
[11:15] - The Secret to Automating Your Appointments
[18:40] - How to Create an FAQ Page That Converts
[26:55] - Fill-the-Gap Content: The Game Changer for Your Funnel
[33:20] - Success Stories: How Real Gyms are Crushing It
[40:10] - Must-Know KPIs for Mastering Your Appointment Funnel
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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Mastering sales consultations for your fitness studio can be a game-changer. In this episode, we share our experiences and strategies for nailing those crucial consultations.
We dive into the process from the first point of contact with a potential member to converting them into a long-term client. We break down our approach, drawing from countless sales books and years of experience in high-ticket and in-person sales. Our unique 5 A's framework—Acknowledge, Ask, Assess, Articulate, and Accept—has been instrumental in our success.
These methods have helped us achieve a 94% conversion rate since opening Revamp, and we’re excited to share them with you.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
00:30 - First impressions and the initial email.
04:15 - Diving into the sales process.
10:05 - Adapting successful sales frameworks.
16:50 - Implementing our own strategies.
24:30 - Achieving a 94% conversion rate.
32:45 - Using our 5 A's framework.
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Twitter: x.com/cardybrothers
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In today's episode, we talk about finding new coaches without using paid ads. We share three clever ways to get great coaches to join your gym. First, we discuss how to use local gyms' websites to find potential coaches. Second, we show you how to use Facebook groups to get personal trainer recommendations. Lastly, we explain how to use your email list to find and hire new coaches. These methods are easy and cost-effective, helping you build a strong team.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
04:00 - How Getting Organised Improved Our Business
10:00 - Finding Coaches Without Spending a Penny
12:50 - Gym Scraping: A Practical Approach to Hiring
19:30 - Using Facebook Groups to Find Great Trainers
25:00 - Leveraging Your Email List to Hire Coaches
30:00 - Tips for Hiring and Keeping Top Coaches
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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Launching a gym can be really exciting, and we’ve found a way to make it faster and easier. In this episode, we share one of our favourite strategies for getting your gym up and running quickly. We talk about our personal experiences, funny stories, and give you practical tips that you can use right away.
Throughout the episode, we cover important points like finding the right location, marketing your new gym, and setting up a great customer experience. We also discuss how to avoid common mistakes and keep your motivation high.
By the end of this episode, you'll have a clear plan to launch your gym quickly and successfully.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
04:30 The Secret Framework Revealed
08:00 How to Find the Perfect Gym Location
12:45 Marketing Tips That Actually Work
18:20 Create an Unforgettable Customer Experience
25:10 Avoid These Common Mistakes!
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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This episode is all about the costs of running our fitness studio. We share some numbers and give you a full breakdown of what it takes to keep everything running smoothly. We talk about everything from the equipment we use to the little things that add up. Plus, we share some tips on how we could have saved money and what we've learned along the way. If you're thinking about starting your own gym or just curious about the behind-the-scenes of ours, this episode is for you!
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
00:00 - Introduction and overview
04:15 - Discussing the main topic: costs of the fitness studio
08:30 - Breaking down the initial expenses
15:00 - Things we could have done differently to save money
20:45 - Lessons learned and advice for new gym owners
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In this episode, we explore 8 scientific ways to get new members for your gym. We jump into the world of behavioral marketing and share practical tips you can apply to your fitness studio. We discuss various cognitive biases and how they can influence people's decisions, helping you attract more clients. From loss aversion to social proof, we break down each concept with real-life examples from our own gym's journey.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
00:00 - Introduction and overview
04:15 - Loss aversion explained
09:30 - Using social proof in marketing
14:50 - The power of scarcity
19:20 - Reciprocity and its benefits
23:40 - How to leverage authority
27:55 - Consistency and commitment techniques
32:10 - Enhancing your gym's appeal with liking
37:30 - Final thoughts and wrap-up
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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Opening a fitness studio doesn't have to cost a fortune. In this episode, we dive into how you can start your own fitness studio for under £10,000. We'll share practical steps, real-life examples, and common mistakes to avoid. We'll discuss the importance of leveraging existing clients, planning a solid launch campaign, and being creative with your space and resources. By the end of this episode, you'll have a clear roadmap to open your own studio without breaking the bank.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
[02:15] - The importance of a low-budget fitness studio
[04:45] - Common mistakes personal trainers make
[08:30] - The benefits of pre-selling memberships
[12:50] - How to negotiate with landlords
[17:10] - Planning a three-month launch campaign
[20:30] - Moving one-on-one clients to small group sessions
[26:45] - Being resourceful with unconventional spaces
[34:20] - Creative budgeting tips.
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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In this episode, we talk about building a successful gym community. It's not just about the workouts, nutrition, or even the coaching. It's about creating a space where people feel connected and supported. We dive into what a community really means and how it can make magical things happen for your gym. Our members recently organised a meetup on their own, which shows how strong our community has become. We also share tips on how you can build and maintain a great community in your own gym.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
00:45 - Introduction to the topic
03:15 - Importance of community in a gym
08:20 - How to define a successful community
12:30 - Real-life example of community building
18:00 - Different ways to foster a gym community
24:45 - The impact of a strong community on gym members
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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In this episode, we share how we structure our small group PT sessions at our studio. We start by talking about why we do what we do and the importance of simplicity in our approach. We dive into the details of how we tested different group sizes and why we settled on one coach to six clients. We explain the three main parts of our sessions: movement prep, strength training, and conditioning. Each part is designed to meet our clients' needs while keeping the program flexible for different fitness levels.
We also discuss how we get feedback from our coaches and clients to continually improve our programs. We share our experience with different session times and how we manage our capacity to ensure everyone gets the sessions they want without overloading the schedule. Lastly, we talk about the importance of community and how our small group sessions help build strong relationships among our members.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
[00:30] - Introduction to programming questions
[03:45] - Testing different group sizes
[08:20] - Movement prep phase
[11:55] - Strength training structure
[17:10] - Conditioning phase
[22:30] - Handling different fitness levels
[29:45] - Managing session times and capacity
[34:15] - Importance of feedback and community
[40:00] - Summary and final thoughts
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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In this episode of "The Fitpreneur Podcast," we dive into the raw and real ups and downs of our journey in expanding our fitness studio. We open up about the challenges we faced last week, and share our story of humility and recovery. It's a candid look at the entrepreneurial rollercoaster—some days you feel unstoppable, and other days you're questioning every decision. We discuss our recent flawed decision to scale our operations, from a cozy 900 square foot studio to a larger, state-of-the-art facility that promised to enhance our offerings for our members.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
00:45: Recap of the last week's challenges
05:30: Decision to expand our studio and the options we considered
12:15: Detailed walkthrough of the new facility and its amenities
20:50: The financial and logistical considerations of our expansio
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We discuss strategies for gym owners who want to step back from coaching and focus on scaling their business.
We explore how to effectively transition from being a hands-on coach to a fitpreneur, ensuring your gym not only survives but thrives.
We start off by discussing the importance of creating a solid transition plan for integrating new coaches into your studio, ensuring they're well-prepared to take over your sessions and maintain the quality and culture you've established.
We also highlight the benefits of branding your coaches to align with your gym's image, enhancing both their personal connection with clients and the overall cohesion of your team.
SHOW NOTES:
[00:15:30] Introducing strategies to reduce your coaching hours
[00:22:45] Tips on recruiting and integrating new coaches
[00:37:10] The importance of branding and marketing your coaches
[00:50:55] Creating a culture that allows for coach autonomy and growth
[01:04:20] Discussing financial management and planning for gym owners
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Twitter: x.com/cardybrothers
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In this episode, we dive deep into the world of gym merchandise. We chat about our personal experiences and share a unique system to sell merchandise without it taking over your life. We discuss how seasonal and quality-focused collections can transform your gym's brand presence and boost member engagement. From choosing the right items to systematising your merch process, we cover everything you need to know to make merchandise a valuable part of your gym's offering.
SHOW NOTES:
00:15 - Introduction to the importance of gym merchandise.
05:30 - How to select merchandise that your members will actually want to wear.
12:45 - Setting up a simple yet effective system for merchandise management.
20:50 - The impact of high-quality merchandise on gym branding.
30:25 - Member engagement and feedback on merchandise offerings.
38:10 - Preview of upcoming seasonal collections.
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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We put a plan in place to rescue a struggling fitness studio. Our friend Fred (not his real name) reached out for help with his gym, which on the surface is doing okay at £6,000 a month in revenue, but underneath, it's barely surviving. Fred is exhausted, handling 35 semi-private sessions weekly by himself. We lay out a plan to overhaul his business model, making his workload manageable and his studio more profitable.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
SHOW NOTES:
[0:00:54] Introduction to Fred's situation and the need for change.
[0:15:22] Breaking down Fred's current business model and our plan for restructuring.
[0:25:34] Implementing new membership tiers to increase revenue.
[0:40:05] Adjusting client sessions from 10-12 per day to 6-7.
[0:55:18] Enhancing Fred's studio marketing and client acquisition strategies.
[1:09:29] Overhauling the sales process to improve client conversion.
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In this episode of The Fitpreneur Podcast, we're diving into how we launched our fitness studio and skyrocketed it to a six-figure business in just four months. We'll share the innovative pre-sale strategy that helped us fully book our studio before opening its doors. With a mix of smart marketing moves and a unique approach to client engagement, we mapped out a journey from pre-launch to fully operational that you won't want to miss.
Key moments in the episode include:
[00:05:30] The backstory of our transition from online personal training to owning a fitness studio.
[00:14:52] How we used a pre-sale model to secure early customer commitment and financial stability.
[00:22:13] Launching our first public offer and the strategies that led to a high conversion rate.
[00:35:44] Details on our simplified membership options that streamline client retention.
[00:48:15] Insight into our operational strategies that maintain high-quality service and member satisfaction.
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We share how we selected the perfect spot to open our fitness studio, covering five key steps: deciding on the training model, doing deep market research, picking our top three dream locations, running test ads to see who's interested, and finally, choosing the best spot based on what we learned and our own insights. Our journey to opening our own 900 square foot studio really highlighted for us how crucial the right location is, especially if you want to offer top-notch services.
We learned the importance of really understanding the local people, what other gyms are doing, and what you need for a semi-private training model. We also want to share some handy tips on how to do your market research properly, why it's so important to know your community, and how to make the most of online tools and ads to help decide where to set up shop.
Choosing where to open was a big decision, but breaking it down into these steps made it much more manageable. Let us walk you through how we did it, hoping it can help you find your ideal location too.
00:00 Finding Your Dream Fitness Studio Location: A Personal Journey
00:58 Why Location Matters for Your Fitness Studio
02:56 Deciding on the Training Model: The First Crucial Step
07:30 Market Research: Understanding Your Audience
11:42 Narrowing Down to Your Dream Locations
14:11 Running Test Ads: A Modern Approach to Market Validation
19:28 Choosing the Winning Location and Final Considerations
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