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In this episode, Iâm thrilled to welcome my guest, a good friend and LR Comms client to the show, and that is the gorgeous Claire McEvoy.
Claire is the founder and owner of Alta Hair Studio and Light Lounge, an eco hair and beauty salon nestled in the picturesque Chapel en Ie Frith, in the Peak District. Claire shares insights into her journey as a business owner, her commitment to embracing a sustainable ECO approach and sharing her skills and love for what she does with her growing team.
Claire's passion for sustainability extends beyond her salon walls, reflecting her personal values and love for nature. She highlights the importance of community engagement and shares anecdotes of how she was able to think outside of the box to make sure she could continue to connect with and nurture her clients during the COVID lockdown.Through her dedication to eco-conscious practices, Claire has not only been able to attract more of the right clients for her salon, she is also inspiring positive change within the hairdressing industry. Her story serves as a brilliant example for other business owners looking to embrace their values and passion, and still be able to grow a successful and profitable business.
Website: https://altahair.com/Instagram: https://www.instagram.com/altahairstudio/https://www.greensaloncollective.com/https://www.hurhair.co.uk
Claire McEvoy Resource Links:Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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In today's episode, I'm discussing the changing landscape of marketing and challenging some of the traditional approaches.
Sharing insights from my conversations with various business leaders and highlighting some common misconceptions about marketing.
Whether it's the MD of a successful engineering firm questioning the value of marketing or a frustrated business owner trying to manage multiple platforms, weâll explore a fresh perspective, emphasising the importance of building and strengthening your brand to attract the right audience.Iâm urging businesses to look beyond traditional marketing methods and consider a more holistic approach that focuses on long-term sustainability and engagement with various stakeholders.
Key Takeaways:
Broaden Your Perspective: Move away from traditional marketing concepts and think holistically about your brand and its values.Know Your Audience: Understand who you're trying to attract and why they should choose your business.Internal Marketing: Engage your team as brand ambassadors, starting from the inside out.Focus on Retention: Think of your business as a bucket; focus on retaining customers rather than constantly filling the funnel.Test, Track, Tweak: Implement the four T's in your marketing strategy - test, track, tweak, and try again.Word of Mouth Marketing: Embrace and encourage word of mouth as a powerful and sustainable marketing tool.To wrap up, I encourage businesses to align their marketing efforts with their business goals and to be open to testing and tweaking their strategies for better results.
Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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Manglende episoder?
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âThe principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.â â Robert B. Cialdini.
This is Part 2 of my Building trust: The key to Future-Proofing your business episode where Iâm taking you through my 14 step checklist to build the trust factor in your business. If you havenât already listened to Part 1 from last week, episode 57 I highly recommend you start there and then come back to listen to the 2nd half.
Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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If youâve worked with me or youâve read my book youâll know that I believe that TRUST and GOODWILL is the essence of everything and the most effective and sustainable way to build and grow your business.
In this 2 part episode I take you through my 14 step checklist to build the trust factor in your business:
Be real. People have different expectations and are looking for purpose, substance, provenance, and positive realism. Demonstrate your competence and ability through storytelling. What makes you credible? Making key information available to your stakeholders about why you are the right person / team / brand for the job.People do business with people. Who is / are the faces behind the brand? Share more of you, your story, the people working in your team and your customers. Be a force for good. Why not âGo the extra mileâ - become that Great Place to Work - or the best apprenticeship provider or award winning brand. Review results and demonstrate and communicate the IMPACT you make. Lean manufacturing - Never sit still, always look to see how you can do things better.Social proof. According to Robert Cialdini, who studied the principle of social proof in-depth in his book, Influence: The Psychology of Persuasion, âwe view a behavior as more correct in a given situation to the degree that we see others performing itâ. Share your key milestones and statistics.Show you care - take time to engage with your teams, your customers, your partners or other key stakeholders.Silence is never golden. This means sharing the good and the bad.Keep your promises - do what you say youâll do. Embrace being perfectly imperfect. Itâs how you deal with it and fix things that make the differenceJOY - love what you do - be yourself, share your passion and create a shitload of tummy flips.Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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Today I want to talk to you about a topic that has been pivotal in my career and in my passion for all things communication, manufacturing and championing people in business. And that is Visible Felt Leadership.
An incredibly important and valuable concept that you can embrace and use in your business to help you to show you care, change and strengthen your culture and ultimately future-proof your business.
The key benefits of felt leadership
When you lead with safety you change the whole way of doing business and approach.It helps break down barriers and opens up two-way communications and constructive conversations.It creates trust within your business and with your key stakeholdersIt helps you to build a strong and engaged team. Develops a âgreatâ brand and builds credibility- to attract the right kind of people and long term customers who expect safety to be at a high standard.It demonstrates respect and support for your employeesIt is a great way of learning more the behind the senes from all parts of the business and ultimately improves your bottom line.Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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Welcome to this weekâs episode of the Future-Proof your Business podcast where Iâm exploring a topic that is fundamental to my work and teachings: the magic of Effective Communication.
I delve into my belief that everything comes down to the way you communicate and having the ability to put yourself in other peopleâs shoes and imagine what another person is thinking or feeling is the key to success. It can literally transform every single situation, improve relations, build trust and achieve an overall more positive outcome.
Key Takeaways:
Communication in Leadership
Clarity and direction, roles and responsibilities.Engaging and getting the buy-in from your team by sharing the vision and purpose behind it.Building stronger relationships and trust.Resolving conflicts and creating win-win scenarios.Self-awareness and understanding others
Getting curious about your own behaviour and reactions.Putting yourself in others' shoes and see things from other perspectives.The importance of empathy and compassion.Identifying Key Stakeholders and their needs
Mapping out and prioritising the key stakeholders for your businessGetting under the skin of each stakeholder categoryUnderstanding what is important to them and what they need from you.Mapping out your Communication Plan
Tailoring communication to each stakeholders' needs.The importance of two-way communication Implementing a feedback loop Embracing the ability to adapt and change strategies.Scenario and contingency planning.Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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Welcome to this week's episode of the Future-Proof Your Business podcast. I'm Lucy Rennie, and I'm thrilled to share with you today's episode, part of my 'For the Love of Small Business' series. I'm joined by the incredible Jo Walley, a passionate advocate for helping people develop themselves and unlock their true potential.
Together, we delve into the intricacies of self-discovery, business navigation, and the power of embracing authenticity.
We explore the societal conditioning that often leads us to downplay our achievements and hide our true selves and Jo shares invaluable insights into overcoming self-doubt, navigating imposter syndrome, and embracing vulnerability as a catalyst for growth.
The key takeaways from this episode:
Embracing your true self unlocks a world of opportunities and empowers you to lead fulfilling lives.By sharing our struggles and insecurities, we help to normalise being vulnerable and create spaces for genuine connection and growth.Modelling our behaviour and shifting the focus from us gives others permission to do the same.Recognising our achievements and owning our successes is key to overcoming self-doubt and overcoming Imposter Syndrome.Putting our well-being first isn't selfish; it's essential for building resilience and being there for others.And for this weekâs challenge, Jo invites you to take some time out for you to reflect and plan and be intentional about what youâre doing in your business and life.
Jo Walley Resource Links:
Jo has invited you to join her for a workshop in the TLC as a guest, simply email [email protected] and book your place.
https://jowalley.co.uk/tlcgift/Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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In this week's episode of The Future-Proof your Business podcast I'm sharing the 5 lessons I've learned from my 9-year old daughter and how I believe that if we apply these 5 lessons to our business and life we can make great things happen.
1) Tap into what you love, into what you enjoy and remind yourself of where the joy factor is.
2) Determination and grit. Being accountable to yourself and keeping your promises. Only you can decide if you're going to keep going or give up and this can make the difference between success and failure.
3) Doing your own thing. Why it's important to own your voice and space and do things on your terms and in your own way.
4) Be scared and do it anyway. Facing your fear and doing the thing is the only way you're going to move forward and grow.
and
5) Be the best cheerleader for others. It's a lonely world running a business and the best way to have fun and create success is to embrace collaborations, surround yourself with the best people and support them and their wins along the way.
Come and join me for a complimentary month in my online membership The Future-Proof ClubÂźïž, get access to training, resources and live workshops and meet up with other amazing business owners who want to build brilliant businesses just like you.
Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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â64% of those surveyed, of the generation Z, are prepared to pay more for a product or service that is sustainably aligned.â
Source: True Gen: Generation Z and its implications for companies.
In this weekâs episode of the Future-Proof Your Business podcast, Iâm discussing the change in consumer and employee behaviour towards businesses and brands.
I talk about how peopleâs expectations are changing, and what they are looking for from your brand, including;
purpose,substance,provenance, andpositive realism.We explore tangible ways to connect with more people who are the right âfitâ for your business and unpick what that actually means. And look at more ways to become a powerful magnet and stop being the worldâs âbest kept secretâ.
Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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Hello and welcome to this week's episode of the Future Proof Your Business podcast. I'm Lucy Rennie, and in todayâs episode Iâm exploring the value you can bring to your business by being able to put yourself in your clients' shoes and see things from different perspectives.
Summary:
In this episode, I take a moment to reflect on the unique perspective I bring to my work, shaped by my journey through various experiences. I share insights gained from my level 45 status in the game of life, highlighting the value of diverse experiences in understanding organisations. The key theme revolves around being the middle person, bridging gaps between different perspectives in business. I draw examples from strategic planning, design implementation, and even health and safety considerations.Key Takeaways:
Holistic Decision-Making: The importance of considering diverse perspectives in strategic planning to ensure realistic and effective implementation.Communication is Key: Highlighting the impact of missed communication, even with well-intentioned plans, using examples from different business scenarios.Value in Being the Middle Person: The role of mediating and translating between different aspects of a business to foster understanding and collaboration.Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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Hello and welcome to this week's episode of the Future Proof Your Business podcast. I'm Lucy Rennie, and in todayâs episode Iâm delving deeper into the power of knowing why you do what you do.
Iâm talking about the fundamentals of your business and I look in more detail at the bricks you need to lay the solid foundations for the future and how by identifying your purpose and getting real clarity on your vision for your business you can start to attract those people who believe what you believe and want to be a part of your adventure.
I share stories from 2 very different businesses whoâve been working on their vision this week and explore:
how conviction for what you do and really believing in what you do and how you can help can make all the difference. the key to finding people who believe what you believe,And how when you can tap into your purpose, your vision and your story - when you can share whatâs at the heart of what you do then your whole energy changes and the magic happens.
And finally this week, I'm encouraging you to take some time out from the day to day to reconnect with your vision and purpose and carry out the visualisation exercise that I share in my book.
Find somewhere quiet and comfortable, close your eyes and picture yourself living in your future vision. Check-in with what your world and business looks and feels like, who is there and how are you feeling? And then I invite you to write yourself a letter from your future self to your present self, describing everything you can see, feel, smell, taste or touch and maybe even giving yourself some advice, some tips and encouragement.
Iâd love to know how you get on, so please come and find me on social media or connect via email at [email protected] and share with me your vision and why you do what you do.
Special Offer:
For a limited time, until Wednesday this week only, the 7th Feb 24, you can access my book, "Clarity, Communication & Connection - 3 Clear Steps to Future-Proof your Business" will be available on Kindle for only 99p. And don't forget that you can access valuable complimentary resources that accompany the book including one FREE month in The Future-Proof ClubÂź my membership.Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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Hello and welcome to this week's episode of the Future Proof Your Business podcast. I'm Lucy Rennie, and today I'm excited to delve into the concept of future-proofing your business â why it matters and the passion behind it.
Summary:
In this episode, I share my journey from my first job at a local pub at 12 to becoming an experienced professional in various businesses. I talk about my never-ending curiosity to understand the intricacies of how a business works and explore the turning points that fueled my passion to help more people "future-proof" their business.
Key Takeaways:
1. Curiosity and Business Understanding: My extensive experience in various businesses has cultivated a curiosity that allows me to understand the different facets of a business, enabling valuable insights and holistic approaches.
2. The Essence of Future-Proofing: Future-proofing is about building businesses that are able to face challenges and stand the test of time. It's about creating solid foundations to navigate uncertainties and building a business that runs well, well into the future.
3. Three Clear Steps to Future-Proof your Business: I introduce the three focus areas from my book - Clarity, Communication, and Connection - as the essential foundations to future-proof your business.
4. Start with the Ending in Mind: As Stephen Covey tells us, starting with a clear vision of where you want your business to be is crucial and helps you make informed choices.
Vision and Values Exercise:
And this week, I'm encouraging you to reflect on your vision and values, and why you started your business. How can you capture what it is that brings you joy and excitement, that gives you those butterflies and tummy flip moments? Because this is what will be the driving force behind your success and the key to attracting the right kind of people.
Thank you for joining me on this episode. Please come and find me on social media or via email at [email protected] and share with me your vision and story with me.
Special Offer:
For a limited time, my book, "Clarity, Communication & Connection - 3 Clear Steps to Future-Proof your Business" will be available on Kindle for only 99p starting February 1st. And don't forget that you can access valuable complimentary resources that accompany the book including one FREE month in The Future-Proof ClubÂź my membership.Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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This episode is kicking off 2024 with a bang as I embrace the world of video.
I'm diving into a topic close to my heart â the incredible impact that your energy can have on your business.
Drawing insights from recent client conversations, we'll explore the essence of intentional energy and how it can be the game-changer for your business success and I walk you through five essential questions to ensure you're not just turning up, you are showing up for a year of tremendous growth, achievement and joy.Key Takeaways:
Energise Your Business: Take a moment to reflect on the energy you're bringing into your business.Being real matters: How being genuine in your interactions with people can play a pivotal role in creating a positive brand experience.Strategic Focus: Are you focusing your time and energy on the things that really matter? I introduce you to the power of the 90-day sprint, helping you to prioritise and conquer your quarterly goals.Protect Your Energy: Identify those non-negotiables that you either can't live without or don't want in your life anymore. What are your red flags?You Are the Golden Goose: Recognise your irreplaceable role in your business. And the importance of your own oxygen mask if you want to show up with the right energy for yourself, your team, and our brand.Let me know if you manage to watch the video too, and get in touch I'd love to know what you think.
Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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âOne of the things I love to do is, maybe itâs from doing those dot to dots as a kid, but I love joining the dots and connecting people together and seeing the amazing synergy that can happen and develop into something, you know, quite marvellous!â
In part two of this episode of The Future-Proof your Business podcast, Iâve invited back the brilliant Vicky Labinger to explore the topic of networking, the good, the bad and the ugly and unpick some of the myths or stereotypes that people have about it.
We look at the impact that creating real genuine relationships and connections can have on your business and Vicky shares more about her new quiz and BETA programme to help you get the most out of networking and stop feeling so icky about it.
If you do nothing else today, go and take Vickyâs quiz and share with us your score and your networking personality type, youâll find the link below:
Vicky Labinger Resources:
Get your Network Working Programme - https://vickylabinger.com/get-your-network-working/
Take the Networking Personality quiz - https://networkingpersonality.scoreapp.com/
https://www.instagram.com/vickylabingerltd/
https://www.facebook.com/vicky.port.7
https://www.linkedin.com/in/vicky-labinger/
Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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âIf you meet somebody for the first time, there are three things that you want them to go away with. You want them to remember your name, your business and what it is that you do.â
In this two part episode, Iâve invited back to The Future-Proof your Business Podcast the brilliant Vicky Labinger, the Fairy Godmother of Networking and the founder of the Get your Network Working Programme.
Vicky is a mum, wife, master to Bucky the black lab and a business owner. Vicky has an Interior Design business which we chatted about on episode 36, called My Claybrick Home. But since that conversation in the spring Vicky has launched her new business under her name: Vicky Labinger.
In part one of this episode, we have a great conversation about the rollercoaster ride of running your own business, the continuous learning and development thatâs key to growing and future-proofing your business and the importance of staying ahead of the curve and on top of new technologies.
We chat about how the real value that you can offer your clients comes from your years of experience, the different paths and all the people you meet along the way. As Vicky says, she is exactly where she needs to be. She just wishes she was 10 years younger, maybe 20 because there's so much still to do.
And so if you do nothing else today, go and take Vickyâs quiz and share with us your score and your networking personality type, youâll find the link below:
Vicky Labinger Resources:
Get your Network Working Programme - https://vickylabinger.com/get-your-network-working/
Take the Networking Personality quiz - https://networkingpersonality.scoreapp.com/
https://www.instagram.com/vickylabingerltd/
https://www.facebook.com/vicky.port.7
https://www.linkedin.com/in/vicky-labinger/
Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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Welcome to this special anniversary episode of the Future-Proof Your Business podcast, as I celebrate its first year and reflect on my podcasting journey over the past 12 months.
Join me as I share insights from behind the scenes of the 44 episodes and the 7 key learnings that Iâm taking with me into the next year:
1) Get really clear on why.
It really does make a difference when you know why youâre doing it. It has made things so much easier and really helped in those sticky moments when I just wanted to curl up in a ball and cry!Energy and resources.
2) Work out what you think you need and then multiply it by at least 50%.
I thought I knew what it was going to take and as you know Iâm not afraid of putting the work in, but I completely underestimated the energy, time and resources needed to really get the most out of the podcast, to create quality content and share it in the right way.
3) Recognising My Strengths and My Ramblings
I've always known I could talk, (and yep I know I can ramble), but what I didn't anticipate was the debilitating fear that took over me when I found myself facing the Riverside studio screen all by myself.
4) Connecting with My Audience
Checking in with myself and keeping in mind who the podcast is for and who I want to reach has been key, and finding ways to get feedback and what you want or need, and how I can add value is something I need to keep working on.
5) Donât be afraid to try new things
Iâve learned to be ok with tweaking things, trying new ways of doing things or even changing my mind, again! It really is OK to say youâre not sure or not happy with something and keep trying until it feels right. Iâm still working on my intro and episode style and I know the whole podcast will keep on moving forward with me as I grow and my business evolves.
6) Embracing My Own Voice
Taking a leaf out of Dolly Parton's book, I'm learning to be unapologetically myself. Owning my unique style, including the choice of music, has been liberating and has made such a difference to my podcast, to my business and to me.
7) Enjoying the Journey and Embracing Imperfections
Not taking things too seriously and having a giggle! Finding joy in the process, and being OK with things not being perfect has been a game-changer for me and my clients. I've loved every moment of this journey, even when my chocolate Labrador, Kylo, decides to join in!
Finally, the positives that have come from this adventure have been incredible. From building awareness for my business and what I do, sharing my clientsâ stories and expertise and connecting withResources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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This episode is a bit different, Iâm excited to share with you more about my new âJoining the Dotsâ project that is launching this September in collaboration with the brilliant Take Part.
https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with us.Buy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.face
With more than 25 years working with small, medium and large organisations all around the world, and eight years as the founder and Managing Director of LR Comms, a strategic communications consultancy, I know how vital finding the right people and communicating effectively can be to the success of your business.
Iâm also increasingly aware of the constant challenges that my clients and other businesses face in attracting and retaining the right people, especially in todayâs post-covid world where our traditional ways of doing things have been thrown out of the window.
At the same time, our young people are struggling to get inspired. They are expected, at thirteen and fourteen years of age, to start to make choices about their own futures, yet they have very few, if any opportunities to explore the world of work, and to find out more about how it all works.
How can they know what they want to do, where their strengths lie and what they enjoy doing if they arenât given the chance to discover more, to hear from real people in real jobs, to get experience in different industries and types of roles and to ask questions?
I want to bridge the gap between the world of business and young people, and encourage our future generations to get curious, explore opportunities and make the choice to create a life doing what they love.
My new Joining the Dots programme aims to bridge the gap between these two worlds, providing our young people with the insights, opportunities and inspiration they need to be able to make the right choices and create a life they want and enable businesses to connect with future employees, build awareness for what they do and encourage more people to want to join them.
Iâd love to know what you think and if youâd like to get involved. You can find all the links to find out more and get in touch in the shownotes.
Resource Links:Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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Welcome to this week's episode of the "Future-Proof Your Business Podcast" with your host Lucy Rennie.
how being a good leader in any business is all about communication and being fair.why you need to be able to step back and look in.recognising that you donât know everything, getting the right person on your wing who can help and be brave. Be brave, make decisions, make mistakes and learn from them.sense-checking everything you do. Are you doing it because you've always done it that way or because that's the best way of doing it?being nosy, and curious, finding out more about who they are and what they want to achieve.how clients just want you to make them look good!making it bounce when it lands on someone's desk so that it's memorable, and you get that phone call.how to strike the balance between work and home,
In this week's episode, Iâm joined by the brilliant Sharon Taylor, owner and managing director of Paragon Print and Marketing Solutions who describes herself as a ânosyâ printer and loves helping people elevate and bring their business to life through the power of print.
Sharon shares insights into her world of print, from her traditional Heidelberg litho printer, the intricacies of choosing the right format, colour or finish, to the magic of creating a âlumpy bumpy mail".
We have the BEST conversation about the highs and lows of running a business, about Sharon's own journey and the power of non-alcoholic beer and sausage rolls.
We chat about:
and how it can feel like you're "getting onto a fast moving train at the back of the carriage and have to clamber your way through to the driving seat."
Get in touch with Sharon at [email protected]://paragonprinting.co.uk/marketing-solutions/https://www.facebook.com/Paragonprintandmarketinghttps://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Listen to more episodes of The Future-Proof your Business podcast - https://www.iamlucyrennie.com/podcast
Resource Links:Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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In this weekâs episode of The Future-Proof your Business podcast, Iâm thrilled to be joined by Laura Stroud and Pete Billingham from Derbyshire Writing School, the wonderful father-daughter team who are on a mission to help individuals bring their stories to life through their writing courses, coaching, and retreats.
How are you actually going to help people with the knowledge that you have to share? Instead of focusing on yourself, think about what it is that your customer wants? What do they need? What is the thing that's going to help them and get them started?Why are you the best person to write this book? As business owners and managers, we often know more than we think we do and so we need to unpick our expertise and figure out how we can teach it to someone else.And why is now the best time to write this book?
We have an inspiring conversation about the behind the scenes of their business, their passion for books and storytelling and how you're only allowed a certain amount of dad jokes!
Writing your own book and becoming an author can help you gain huge credibility and perceived authority within your marketplace and enable you to differentiate yourself and stand out from the crowd.
Laura and Pete share some great tools and tips to help you get started including three core questions to consider before writing your non-fiction book:And finally, Laura challenges you to write a list of 10 things that you are good at, it has to be 10. Be really specific in relation to your business and this will help you get to the heart of why you are the expert, how you can help other people with your incredible knowledge and why you need to just get started in writing your book.
https://www.derbyshirewritingschool.com/ -https://www.derbyshirewritingschool.com/podcast - BEGIN the podcast.Email [email protected] to reach out to Laura and Pete.Listen to my interview on the BEGIN podcasthttps://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Listen to more episodes of The Future-Proof your Business podcast - https://www.iamlucyrennie.com/podcast
Resource Links:Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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In this weekâs episode of the Future-Proof your Business podcast, Iâm delighted to welcome my client Dave Lowe, owner and Managing Director of Autac, leading British manufacturer of high-quality electrical cable and coil.
The importance of backing yourself, being clear about where you want to be and surrounding yourself with the right people.Honesty is key. How being brave and doing what you know is the right thing to do, even when it means having difficult conversations or upsetting people, can make the difference between the success or failure of your business.Bringing energy and showing up in the right way. You have to drive your business forward because no-one else will do it for you.Being able to make decisions in the best interest of your business.The power of excellent communication, managing people's expectations and doing what you say youâre going to do.Creating a winning team and culture based on your values and vision.
Dave and his wife Sallie acquired Autac in 2016, and since then have grown the business from ÂŁ1.5M to more than ÂŁ5.8M this year.
In this conversation, Dave shares the behind the scenes of their journey, experiences and learnings, the secrets of their remarkable success and some of the strategies theyâve implemented to achieve it.
We chat about:And why in manufacturing your customers are everything. Without people buying your product you have nothing.
https://www.autac.co.ukhttps://www.linkedin.com/company/autac-products-limited/
David Lowe Resource Links:Resource Links:
https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin me in my membership The Future-Proof ClubÂźïž here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurpose
Resources
Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programmeCome and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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