Episoder
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What if this marketing anxiety… isn’t yours?
A lot of us can easily point to a place in our lineage where it was *very* unsafe to be seen as successful, wealthy, or powerful- especially those of us who were purposefully, historically marginalized, oppressed, and disempowered.
And if we’re on the witchy end of things, we don’t have to peer very far back into history to see the horrific things that were done to those who were suspected of witchcraft.
Our bodies carry the memories of when owning our power was dangerous. When being seen was dangerous. When refusing to conform was risky AF.
Fast forward to today when you’ve opened a business and need to sell your stuff to pay your bills and fund the happy, fulfilling life you want. You know you have to tell people about your offers in order for them to buy them… and your system is thrown into turmoil. Marketing is how you’ll achieve financial safety- but marketing makes your body react like it’s in imminent danger. Woof, it is hard to sell from that energy.
But don’t despair witches & folks with generational trauma around money: you get to bring your body on board with a new definition of safety: you get to trust yourself to handle whatever comes your way with grace. Which means, you can allow yourself to be seen- really seen- on purpose, and still be safe.
I’m so grateful to Squad 🎉 member Faelan Shiva for hopping on the pod to discuss her own journey with marketing with the witch wound and how finding supportive community in The Squad utterly changed the game for her.
We discuss:
🍎 How to figure out your aligned clients when you could help everybody
🍎 Finding your special sauce
🍎 Marketing 1:1s
🍎 Crafting a free masterclass as a lead magnet
🍎 How to differentiate from spiritually abusive practitioners
Enjoy!
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Can you emotionally handle going viral? So many want to go viral, so few are ready.
I’ve got the perfect guest to give you the inside scoop on what it’s like to go viral many, many times over. Friend of the show and returning guest Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.
We discuss:
🌳 The emotional experience of going viral 🌳 Why slow growth can be a blessing🌳 How to handle trolls🌳 How to tell the difference between haters hating & valid criticism🌳 Social media boundaries🌳 Why followers ≠ dollars🌳 Why looking into which content “converts” isn’t as meaningful when your typical buyer journey is a slow burn lurk
Alyssa is a Codependency & Relationship Coach, host of the wildly popular Codependency Alchemy: The Podcast, and author of my favorite book of poetry: Healing The Mother Wound With Mother Earth. Enjoy the episode!
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Manglende episoder?
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It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.
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If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.
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“If you want to light all your money shit on fire, start a business.” Truer words, right? 😅
It turns out, there is often a lot of grief involved in getting your nervous system ready to welcome in a ton of money from your work… Especially if you inhabit an identity that has typically been paid a lot less than your white male colleagues for the same work.
And there is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.
Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.
If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.
Work With Selomé🍓 FREE Masterclass: Transform Your Money Beliefs
Follow Selomé🍓 netpositivecoaching.co🍓 @netpositivemoney on Instagram
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Today is a more personal episode. My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough.
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Manifestation is hot right now. From top business coaches to celebrities to mental health professionals, it seems like everyone is talking about it.
On the one hand, I love it because learning about manifestation has helped me to envision a bigger and better life than I realized was possible for me.
On the other hand, many popular teachings about manifestation often skirt or go full-on toxic positivity- often assigning individual blame to systemic problems. This, I don’t like.
When it comes to money, those of us who inhabit identities that have been historically shut out of wealth tend to have a lot of belief-building to do around our ability to earn a living without working ourselves into the ground or accepting a deeply unfair exchange for our labor. For those of us working through our money issues as we build businesses, I believe money manifestation can be both a hugely helpful tool and a deeply problematic way to blame ourselves for money wounds- depending on how you look at it.
The brilliant Samara Kasai stopped by The Irresistible Marketing Pod to help me sort through the nuance of how to use manifestation in a way that helps rather than hurts. The founder of Kasai Thrive, Samara (they/them) is a Manifestation & Business Coach and Self-Healing Mentor with a unique, trauma-informed approach. I am so grateful to them for sharing their wisdom and I know you’ll love this episode as much as I do.
Work With Samara🍓 Exhale Scarcity, Inhale Abundance: Free Breathwork + Meditation Bundle!🍓Moody & Magnetic
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Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.Work With Me as Your Marketing Confidence Cheerleader
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Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.
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Sources of The Stats I Reference In This Episode🍓Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. M. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448
🍓Laja, P. (2022, December 16). 10 Useful findings about how people view Websites. CXL. https://cxl.com/blog/10-useful-findings-about-how-people-view-websites/
🍓Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj
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Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you - are just a regular day in the life operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.
Work With Peya🍓 Sign up for Violent Confirmations🍓Specials for Irresistible Marketing Pod listeners - make sure you check out the Strategic Ops Scan: a 90-minute workshop to review your business, uncover strengths, and identify opportunities. Implementation happens on that call in real time, and you get a report afterward with our findings.
Follow Peya🍓PeyaRobbins.com
🍓LinkedIn
🍓On Instagram as @peypeytheva
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Tiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote.
The episode of The Social Reset we reference where Tiffany shares how she turned a flopped launch around.🍓 *vulnerable share* How I Turned a Failing Mastermind Launch Around {Mastermind Re-Launch Lessons}
Work With Tiffany🍓 FREE Sales Call Training🍓 Magic Mind
Follow Tiffany🍓 tiffanycheung.co🍓 @tiffanycheung.co on Instagram
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If you’re only offering once, you’re leaving money on the table. So many good-hearted entrepreneurs talk themselves out of smart marketing and sales moves because they don’t want to violate the principle of consent. But, there is a difference between pushing past a no, trying to muscle someone out of their hesitation, and a simple, polite follow-up.
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What if the current size of your audience matches your current capacity to serve it? If you’re growing slower than you’d hoped, here’s another way to look at it. 5 ways slow business growth was a GIFT for me.
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Here’s how bad asses who become wildly successful entrepreneurs handle disappointments in business.
Get Me as Your Marketing Confidence Cheerleader🍓 Get the Year of Killer Content Special - 6 months complimentary membership to The Squad 🎉 when you check out by Wednesday, Feb. 7🍓 Join The Squad 🎉🍓 Get a Pep Talk In a Pinch
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In today’s episode of The Irresistible Marketing Pod, we talk about why so many entrepreneurs struggle with chronic pain and what to do about it. My guest is the fabulous Dr. Andrea Moore, a Doctor of Physical Therapy, Board-Certified Orthopedic Specialist, Certified Life Coach & Thriving Method Facilitator, Nutritional Therapy Practitioner, & host of The Unweaving Chronic Pain podcast.
She brings an incredibly nuanced, well-rounded, and helpful perspective to chronic pain that I can’t wait to share with all of you.
Take the Pain Archetype Assessment for Free🍓 Pain Archetype Assessment
Subscribe To The Unweaving Chronic Pain Podcast🍓 Unweaving Chronic Pain Podcast
Follow & Work With Dr.Andrea🍓 Website🍓 @drandreamoore on Instagram
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Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode.
Attend Your First Upper Left Ladies Meetup for Free🍓 Visit the Upper Left Ladies website store select "Meetup Dropin" and enter FIRSTMEET at checkout
Join Upper Left Ladies🍓 Become a ULL Member
Follow & Work With Jyss🍓 Style Opal Media 🍓 Instagram: @upperleftladies, @styleopalmedia, @jyssica.leilani
🍓 TikTok: @jyssica.leilani
Marketing Confidence Cheerleading🍓 Get a Killer Content Session🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
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The mindset shift you need in order to sell confidently: they aren’t doing you a favor and you aren’t asking for one. Here’s why.
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Imposter syndrome sucks. But have I got a hilarious way to combat it for you. Writer Ellee Thalheimer shares how she taps into her “inner Chad” to boost her confidence in situations where she feels like an outsider.
Follow & Work With Ellee🍓Instagram: @pnw_hedonism
🍓Freelance Writing Services
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Step 1: admit your big vision to yourself. Step 2: articulate it. All the nitty-gritty details. Map it out. Step 3: share it with the world. Give other people the opportunity to buy into your big vision.
Listen in on this real-life Marketing Confidence Cheerleading session with Dr. Kat, Book Doctor as we game plan her true, big, audacious, beautiful vision for her work.
Follow Dr. Kat🍓Instagram: @kat_kit_s
🍓Website
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The single most important insight I had when examining my sales & marketing metrics for 2023 was this: The biggest difference between my highest and lowest cash months was who I was investing in emotionally.
Free Masterclass🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9
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