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Kindness counts. Empathy counts. Having a strategy counts - especially with social media in uncertain times.
Lately, I've sensed a lot of angst in real estate, with changes coming from NAR, fluctuating mortgage rates, and the fact that it's an election year. So, I thought it would be a perfect time to revisit how to make the most of social media in times like these and so I thought Iād share some of these insights here on our podcast!
I hope you enjoy it and as always - please reach out with your feedback. Would love to hear from you!
Additional links:
AcademyMastermindContent gridRepurpose Masterclass replayIG Reels MasterclassFree webinar replay@katielance on IG -
In this special episode, I am excited to share with you my new keynote I just delivered on the Inman Connect stage in Las Vegas. This new keynote is all about embracing having fun and being creative with our content - while also having a plan and a strategy.
I am all about working smarter not harder and I am excited to share some insights I have never shared on a big stage before. I hope you enjoy it as much as I did! Please send me a DM and let me know your thoughts!
P.S. We are booking my speaking engagements for the Fall and into 2025. If you are hosting an event and are looking for a speaker, we would love to chat. Email me [email protected].
Additional links:
Book Katie for speaking engagementsDownload Katieās slides from InmanConnect with KatieGet on the waitlist for our #GetSocialSmart AcademySign-up for our next Masterclass -
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There is a lot going on in the world right now. The good news is that the opportunity is wide open to control what you can control - especially with your content. As Walt Disney famously said about other amusement parks at the time he was dreaming of Disneyland, āTheir mediocrity is our opportunity.ā
In this episode, I go behind-the-scenes into my recent new keynote at Inman Connect in Las Vegas and share how you can embrace the blank canvas in front of you for 2024. There is so much opportunity and I am so excited for it. Who is with me!?
Additional links:
Repurposing Content MasterclassVegas Mastermind in NovemberCanva Camp ReplaysLooking to book me as a speaker?Letās connect on Instagram! -
Happy July! In this episode, I talk about the power of longer content and I am excited to share some updates from our #GetSocialSmart Academy and new social media planner.
I also chatted about some key takeaways from our recent LinkedIn Masterclass, discussed the importance of work-life balance and reflected on the inspiration we can draw from icons like Walt Disney.
Plus, discover a productivity hack that's been a game-changer for me, and get a sneak peek into our upcoming summer adventures. Stay cool, stay inspired and join us for a fun chat!
#CoffeeWithKatieLinkedIn MasterclassInman Innovator finalistsWaitlist for the #GetSocialSmart AcademyNEW 18-Month Social Media PlannerFounders podcast: How Walt Disney Built His Greatest Creation: DisneylandPlanet Money podcastFocus 5 productivity hackLetās connect!
Additional links: -
Have you ever gone to an event and just knew it was going to be life-changing? That is how I felt after leaving my dear friend Mike Ganinoās Mike Drop Era retreat in New York City.
I knew I had to record a podcast for you where I unpacked my notes and take-aways. In this raw (and sometimes messy) episode - I recapped my key takeaways from the event, which featured dynamic discussions on storytelling, personal branding, and the power of intentional communication with Mike and three expert guest speakers.
Stories build connections - and I am so excited to share some insights I learned on how storytelling captivates your audience. I share tips from:
Marisa Corcoran about the art of copywriting and how giving your content a unique name can clarify your message. Laura Gassner Otting and the strategies for gaining ultimate control over your content to connect freely and authentically with your audience.Erica Reitman on creating a 'category of one'āestablishing a personal brand so distinct, no one could possibly confuse you with anyone else.Whether youāre looking to refine your brand or enhance your storytelling techniques, I hope you enjoy listening to my takeaways - and behind the scenes of this incredibly AWESOME event!
At the end of the day it reminded me of the power of being āin the room where it happensā - there is so much magic that happens in a small group mastermind!
P.S. We have a few spots left for our #GetSocialSmart Vegas Mastermind this Fall - weād love to have you there - check out the details here!
Additional links:
Let's connect on Instagram!Mike Ganino on Instagram Erica Reitman on InstagramMarisa Corcoran on Instagram Laura Gassner Otting on Instagram #GetSocialSmart Academy #GetSocialSmart Mastermind -
Happy June! This month is all about working hard and playing hard. I am sharing some behind-the-scenes of our recent family vacation to Yellowstone (amazing!!) and a sneak-peek into what is coming up with our business and classes this summer. Lots of exciting things in the works! Would love to hear from you once you take a listen - DM me @katielance
Additional links:
LinkedIn MasterclassYellowstone pics and videosAcademy waitlistFacebook MasterclassVegas Mastermind in November Katieās YouTube channel -
Kindness counts, right? We just got back from NYC, and I am excited to share a bit about our trip, the kindness we experienced, some of the fun things we did and a few lessons along the way this month.
I am also excited to also share some āwinsā for the month, what I am reading and specifically, this episode - I am going to encourage you to find the helpers in your life. Life and business are too tough to do alone, am I right?
Grab a cup of coffee of your favorite beverage and hear me dish about the month, some behind-the-scenes of life and business and more.
I hope you enjoy the show! Would love to hear from you - message me over on Instagram if this resonates with you @katielance
Additional links:
YouTube Masterclass (replay) āFind the Helpersā (book)Facebook MasterclassVegas MastermindHAR Tech SummitLetās connect! -
Grab a cup of coffee and letās chat! In our latest podcast episode, we talk about March and reflect on a common theme for me: working hard and playing hard!
I am excited in this episode to share some wins and insights from the road, meaningful family moments, some of my favorite books I read this month, and what is coming up including our 2024 Mastermind! Take a listen and then let me know what you think - would love to hear from you!
Additional links:
YouTube Masterclass2024 #GetSocialSmart MastermindMy YouTube ChannelMy InstagramI'll Be There for You: The One about FriendsBurn Book: A Tech Love Story -
Happy March! Grab a cup of coffee or your favorite beverage and letās catch up!
In this episode I share what Iām listening to this month, what I am reading, how I am tracking āwinsā this year, tech tools I am using for better videos, insight on wine and customer service, and a sneak-peek into whatās next in 2024!
Would love to hear from you if you enjoy this episode - DM me on IG @katielance
Additional links:
Billy Joel, āTurn the Lights Back OnāConversations That Matter (book)Katieās interview with Leslie Appleton-YoungRinglight/tripodiPhone micTeleprompter app ChatGPT MasterclassKatieās 6-Week Coaching -
Happy February! In this episode I share a life and business update including some exciting things we are working on this month, thoughts around change, what Iām reading and more! Would love to hear from you if you enjoy this episode - DM me on IG @katielance
Additional links:
Instagram Challenge: katielance.com/challenge
Instagram Masterclass: katielance.com/masterclass
My slides from Inman: katielance.com/ICNY
YouTube channel: https://www.youtube.com/katielanceconsulting
Smart Brevity book: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/B0B5YCYCZF/
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Happy new year! I am excited to share some updates and things we are working on for 2024 in our business and life. Take a listen and let us know what you think. DM me on Instagram @katielance with your questions or thoughts!
Subscribe to our YouTube channel here.
Signup for the #GetSocialSmart Academy before the end of January: katielance.com/academy
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Are you a real estate professional looking to dominate the digital landscape in 2024?
My latest podcast and YouTube video is your ultimate guide to crafting and implementing a winning social media strategy that's both efficient and effective.
Learn how to implement a 2024 social media strategy by using the following tips:
Content is King: Dive deep into the significance of balancing content creation with engagement, ensuring your brand stands out. If you need a refresher on planning, don't miss our 'Social Media Planning for Real Estate' video linked below!Tech to the Rescue: Embrace the power of cutting-edge tools like Meta Business Suite, Hootsuite, Later.com, and Repurpose.io to streamline your workflow and save precious time.Strategic Distribution: Learn how to design a clear and concise content distribution plan that ensures your content reaches your target audience, driving leads and sales.
Join me as I unpack these topics with actionable tips and industry insights tailored for real estate success. This podcast is perfect for agents and brokers eager to elevate their online presence and connect with clients in a meaningful way.Equip yourself with the knowledge to harness the latest in social media for real estate.
Let's get your social media strategy on track for 2024!
Additional links:
Watch this on YouTubeMastermind WaitlistJoin the #GetSocialSmart Academy -
In this episode, Iām thrilled to be joined by the internationally renowned keynote speaker and best-selling author, Marki Lemons-Ryhal, to delve into the world of Artificial Intelligence (AI) in the real estate industry. As a respected authority in real estate and technology, Marki offers a valuable overview of AI and OpenAIās ChatGPT, enlightening listeners on their groundbreaking implications for real estate agents and brokers.
In this episode, we covered:
* Understanding AI in Real Estate
* Practical applications for AI
* Education and training
* AI Ethics and fairness
* Future vision for AIConnect with Marki here: https://www.markilemons.com/ and here: https://www.instagram.com/markilemons/
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In this podcast, Katie Lance, renowned keynote speaker, takes the stage at Inman Connect Vegas 2023 (#ICLV). Dive deep into the transformative power of AI, the capabilities of ChatGPT, and the influence of Canva in the real estate world. This is a glimpse into the technological future of our industry!
Looking for an impactful speaker for your next event? Contact me now to elevate your audience's experience! https://www.katielance.com/speaking -
Ever wondered what it's like to vlog about the stunning landscapes of Kona, Hawaii and mix it up with real estate? Join us as we chat with Julie and Eric Ziemelis, the awesome pair behind the YouTube sensations, 365 Hawaii and 365 Hawaii Real Estate Minute.
Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona's real estate scene. Meanwhile, Eric gives us a peek behind the curtain, sharing the highs and lows of teaming up with Julie to create binge-worthy content.
Curious about the difference between their two channels? They've got you covered! Plus, they'll let you in on their secret sauce for turning their YouTube views into 95% of their real estate leads.
But it's not all business. Julie and Eric are big believers in the magic of storytelling, and they share their tips on how they bring Hawaii's breathtaking beauty to life on screen.
And if you've got dreams of starting your own YouTube channel or blog, especially in the real estate world, they've got some golden nuggets of advice for you.
So, whether you're a real estate pro or an up-and-coming YouTuber - this chat's packed with insights and fun stories. Don't miss out!
Additional links:
365HawaiiLiving.com365 Hawaii YouTube Channel365 Hawaii Real Estate Minute YouTube Channel365 Things to Do in Kona on Facebook
Don't forget to subscribe to the Katie Lance Podcast so you never miss an episode!Enjoy this episode? We would love your review on on Apple!
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Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled success, this is the discussion you don't want to miss!
In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea Peitz, a renowned expert in social media marketing for real estate professionals. Together, they provide practical advice, proven tactics, and innovative ideas to help you navigate the ever-evolving social media landscape.
Discover the secrets to building an authentic online presence, creating engaging content, and developing a personal brand that resonates with your target audience. Learn how to leverage social media platforms effectively, including the latest trends and best practices that will set you apart in the competitive real estate industry.
Whether you're a seasoned real estate agent or just starting your journey, this conversation will empower you to embrace your unique style, experiment with unconventional strategies, and find what works best for you. It's time to break free from the traditional social media playbook and uncover your own path to success!
Remember, the key is to be yourself and engage your audience authentically. Let's make social media work for you!
Additional links:
Connect with Katie on IG @katielance
Connect with Chelsea on IG @chelsea.peitz -
In this inspiring interview, we sat down with Karin Carr, founder and CEO of Karin Carr Coaching, Amazon bestselling author, and a renowned expert in video marketing for small businesses.
Discover how Karin conquered her own fears and built a successful career using YouTube. She shares invaluable insights on mastering mindset, overcoming fear of judgment, and creating effective video content. Don't miss out on this empowering conversation!
Additional Links:
Subscribe to our YouTube ChannelLeave a review of our podcastConnect with Karin on YouTube and InstagramCheck out Karinās book -
Join host Katie Lance on The Katie Lance Podcast as she interviews Christine George and Carrie Edwards, co-founders of Post & Beam Creative, a marketing agency that specializes in creating business development and marketing strategies for small businesses, entrepreneurs, and real estate professionals.
In this episode, Katie dives deep into the world of real estate branding and marketing with Christine and Carrie, asking them about the most common mistakes real estate agents make and how they can avoid them. They also discuss the importance of having a personal brand as a real estate agent and the key elements to building a strong brand in the industry.Additionally, Christine and Carrie share their insights on the most effective marketing strategies for real estate agents, both online and offline, and how agents can differentiate themselves in a crowded market. They also share some examples of successful branding and marketing campaigns they have worked on with real estate agents, and what made these campaigns so effective.
Whether you're a real estate agent or someone interested in marketing and branding, this episode is full of valuable insights and practical tips to help you succeed in the competitive world of real estate. Don't miss it!
Additional links:
#GetSocialSmart Academy: http://katielance.com/academy Connect with Carrie and Christine: https://www.postandbeamcreative.com/ and https://www.instagram.com/postandbeamcreative/ -
This time the interview tables have turned! Big thanks to Lori Muller, President of the US Organization at EXIT Realty Corp. International for this interview with Katie!
In this conversation, Katie shares her insights and expertise on marketing strategies, leadership, and building a successful business. She offers valuable tips on navigating the world of entrepreneurship and discusses the importance of developing strong leadership skills. Katie also shares her experience of working with her spouse and offers advice on how to build a successful business partnership.
Whether you're a seasoned entrepreneur or just starting out, you won't want to miss this engaging discussion with one of the leading voices in marketing and business development. Tune in to gain valuable insights and inspiration for your own entrepreneurial journey.
Special thanks to Lori Muller, President of EXIT Realty, for joining us as the guest host and conducting this insightful interview with Katie Lance. We appreciate your time and efforts in bringing this conversation to our audience.
Additional Links:
Connect with Katie on Instagram: https://www.instagram.com/katielance/Join the #GetSocialSmart Academy: https://katielance.com/academy/Connect with Lori on LinkedIn: https://www.linkedin.com/in/lori-muller-7988077/For more information about EXIT Realty: text KatieLance to 85377 or go to https://www.joinexitrealty.com/ -
Welcome to the latest episode of the Katie Lance Podcast! In this episode, Katie is joined by Melanie Galea, a RE/MAX real estate agent from Fort McMurray, Alberta, Canada with over a decade of experience in the industry. Melanie is also an expert in video creation, having honed her skills over the past 10 years.
During their conversation, Katie and Melanie discuss the importance of "done is better than perfect" and prioritizing progress over perfection. They also dive into valuable video tips for real estate agents who are just starting out with video, including how it's easier than ever to get on camera.
Melanie's expertise in video creation has helped her generate more business by allowing her to showcase properties and connect with clients in a more personal way. Her use of video has set her apart in a competitive market and has led to increased exposure and brand recognition.
With Melanie's wealth of knowledge and experience, this episode is a must-listen for anyone in the real estate industry looking to up their video game and take their business to the next level. So sit back, relax, and get ready to learn from one of the best in the business!
Additional links mentioned:
Melanieās Instagram: https://www.instagram.com/melaniegalearemax/ Melanieās podcast: http://www.shiftdisturber.com/ Melanieās virtual tour tutorial: https://youtu.be/h9H3CVeUpsI Melanieās 20+ content ideas from open houses: https://youtu.be/KVMCgxLSlls#GetSocialSmart Academy with Katie Lance: https://katielance.com/academy Live video resource: https://streamyard.com/ Graphics and videos: https://www.canva.com/ - Vis mere
