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The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IP
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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An announcement about our show.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: The Panthers bet on a quarterback whisperer to unlock Bryce Young. And GM gets caught up in Lions fever.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: Milwaukee moves into the post-Griffin era. And Jason Kelce recounts a raucous day in Orchard Park.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: A new class gets the call to Cooperstown. And South Carolina topples a Blue Blood.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: The Tar Heels get another big night from a star senior. And a murky future looms over Allen and the Bills.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: The Clippers keep the good times rolling. And Caitlin Clark gets upended in Columbus.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: Mike McCarthy claims Dallas is a championship team — just without the actual championships. And more upsets in college hoops.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: Baker Mayfield claps back at CJ Gardner-Johnson. And Rory McIlroy dreams about a global future for golf.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: An end of an era for the Eagles. And a USWNT gets her bag.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: A pivotal draft decision for the Chicago Bears. And another shakeup at the top of the women's college hoops rankings.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: Connor McDavid and the Oilers are looking dangerous after a brutal start to the year. And LSU blows away another SEC foe.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: A showdown between the NBA’s two best teams. And chaos reigns supreme at the top of men’s college hoops.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: Draymond Green says the antics (but only the antics) are behind him. And the Cubs finally land a free agent.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: The Commanders make an out of the box front office hire. And the Canucks play some winning numbers.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: An underwhelming showing from Phoenix’s big three. And Virginia Tech’s historic win over an ACC foe.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: CeeDee Lamb makes his case to be the highest paid wideout in the league. And the defending NWSL champs make another splash in free agency.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: An NBA rivalry dividing Middle America. And a four time world series champ is set for his debut... at the New York Philharmonic?
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: Jonathan Gannon says Kyler Murray is the one. And a tennis great returns to the hard courts after a lengthy injury absence.
Listen to The Lead: Starting Five on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-lead-starting-five/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Plus: The NFC's dark horse contender closes in on a playoff spot. And thefreshman sensation leading USC back to the top of women's college hoops.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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