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Join me for a fascinating conversation with Greg Olson, a seasoned expert from Medtronic, as we uncover the intricate world of medical sales, specifically focusing on cardiac rhythm management (CRM). Greg, having devoted 25 years to the company, shares his invaluable insights as a Senior District Service Manager, leading a dedicated team of clinical specialists. Together, we explore the multifaceted roles within medical sales, where technical prowess and engaging customer interactions reign supreme, even when price negotiation isn't at the forefront. Greg passionately discusses the importance of aligning one's values with their company's mission and the critical role of selling knowledge and service in propelling career advancement.
Venture with us into the demanding yet fulfilling lifestyle of CRM professionals. The journey extends far beyond a typical nine-to-five job, demanding commitment and resilience. We delve into the challenges that arise, such as unpredictable schedules and the impact on personal life, while emphasizing the necessity of having strong family support. With a closer look at the distinct personalities that thrive in roles like sales representatives and clinical specialists, we recommend potential candidates shadow current professionals to grasp the CRM lifestyle's unique demands fully. This episode is an essential listen for anyone contemplating a career in this challenging yet rewarding field.
Discover the cutting-edge advancements in cardiac device technology, where innovation transforms old, bulky pacemakers into sleek, efficient life-saving devices. Our discussion highlights the broad spectrum of individuals who benefit from these technological marvels, from newborns to the elderly, and the continuous drive for innovation that underpins this industry. Greg shares a personal story of his journey into the field, showcasing a genuine passion for enhancing patient outcomes. Whether you're captivated by technological advancements or intrigued by career opportunities in medical sales, this episode promises rich insights and an inspiring call to action for those eager to embark on a rewarding career in medical technology.
Meet the guest:
Greg Olson is a senior district service manager specializing in cardiac rhythm management, with over 25 years of experience in the medical sales industry. Known for his dedication to patient care and deep expertise in pacemaker and cardiac device innovation, Greg has witnessed firsthand the evolution of cardiac rhythm management technology. He brings valuable insights into the role of clinical specialists, the demands of the profession, and the importance of work-life balance in such a high-stakes field. Greg's extensive experience highlights the critical intersection of technical knowledge and compassionate care, providing a unique perspective for those considering a career in medical devices and patient-centered healthcare.
Connect with him: https://www.linkedin.com/in/greg-olson-8b702843/
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Johnny Caffaro, a trailblazer in the medical sales industry, joins us to share his compelling story of career triumphs and personal transformation. Known for his dynamic personal brand on LinkedIn, Johnny's rapid ascent at Stryker was as impressive as it was challenging, as his burgeoning fame occasionally clashed with corporate expectations. His experience shines a light on the complexities of personal branding in a professional setting and offers invaluable lessons for aspiring medical sales professionals looking to navigate their own paths to success.
Life threw Johnny a series of curveballs following his departure from Stryker, prompting an unexpected but ultimately rewarding pivot into consulting. With newly forged partnerships with companies like Corganix and OrthoGrid, Johnny found professional stability. However, this external success belied internal struggles as he grappled with significant personal challenges, including health issues, a divorce, and a profound spiritual shift away from the Mormon Church. His journey underscores the precarious balance between thriving professionally and maintaining personal well-being amid life's unpredictable changes.
In a quest for healing and self-discovery, Johnny embarked on a transformative journey, exploring the spiritual and emotional depths offered by mushrooms and ayahuasca. This path led to profound personal insights and a renewed sense of identity, driving him to prioritize authenticity and familial bonds. With aspirations to open a healing retreat in Costa Rica and an upcoming book, Johnny aims to empower others to embrace their own journeys of growth and healing. Join us for a conversation that is as enlightening as it is inspiring, offering a message of hope and resilience.
Meet the guest:
Johnny Caffaro is a resilient and dynamic professional, dedicated to transforming lives through health, positivity, and well-being. From an early age, Johnny battled against a hip disease that made every step painful. Determined to live fully, he pushed through and pursued football, basketball, and baseball, defying the limits his body set. Despite undergoing three hip replacements, he refused to let pain define him, transforming his obstacles into his life's purpose.
Graduating from Brigham Young University, Johnny entered the medical field with a mission—to help others who faced similar challenges. His passion for aiding patients and doctors, combined with his unmatched energy and positivity, quickly established him as a valued presence in the operating room, where he thrives even under high-stress conditions.
Johnny's personal healing journey has been one of exploration and resilience. Through hot yoga, he found physical relief and a sanctuary for his mind, discovering that his body was capable of grace and movement once thought impossible. Breathwork became his lifeline, a way to reclaim control over his body and calm his mind amid pain. Meditation and Epsom salt baths became his daily rituals, dismantling limiting beliefs and building a foundation of self-compassion and inner peace.
Johnny's approach to life—what he calls "The Caffaro Way"—focuses on service, especially for those facing physical or emotional setbacks. Whether in his personal time or on the job, Johnny's innate positivity, ability to connect deeply with others, and joy in sharing his story allow him to inspire and uplift everyone he meets.
A passionate traveler, Johnny is constantly on the go, seeking new experiences both professionally and personally. His journey stands as a testament to the power of resilience, the strength in self-compassion, and the possibility of turning pain into a pathway forward. For Johnny, true healing is not just about overcoming physical challenges but about cultivating a mindset of growth, hope, and gratitude, no matter the odds.
Connect with him: https://www.linkedin.com/in/johnny-caffaro/
Best Restaurant - Shanahan's Steakhouse (https://www.shanahanssteakhouse.com/)
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Manglende episoder?
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Dayana Gill, a territory manager specializing in wound care, offers a captivating account of her journey from immigrating to the U.S. to thriving as a 1099 medical sales representative. Expect insightful revelations comparing the independence of 1099 roles with traditional W-2 positions and discover the entrepreneurial spirit required to excel. Dayana's narrative is not just about professional success but also about personal triumph, providing a testament to the boundless opportunities in medical sales for those who are willing to embrace challenges head-on.
Our conversation with Dayana takes a deeply personal turn as she shares her experiences navigating immigration and entrepreneurship. From the intricacies of the fiancé visa process to the resilience needed to overcome personal setbacks, Dayana's story is one of perseverance and adaptability. We explore her journey through a challenging divorce, balancing single parenthood, and pursuing an entrepreneurial career path. Her story inspires hope and determination in listeners who might be facing similar life hurdles.
The life of a 1099 wound care sales representative is one of both flexibility and constant pressure, and Dayana gives us a candid look into this dynamic career. With no stable base salary, the stakes are high, but the freedom and ability to tailor solutions for clients make it worthwhile. We also discuss the importance of content creation in standing out in the field, highlighting how it can be seamlessly integrated into a busy schedule for professional growth. Join us for powerful career guidance and motivation to align your professional aspirations with personal values, all while being inspired by Dayana Gill's remarkable journey in this ever-evolving industry.
Meet the guest:
Leveraging a dynamic 13-year sales career across the fitness, wellness, and healthcare industry, Dayna has excelled in driving significant revenue growth and building enduring client relationships. Her academic qualifications, including a Bachelor's in Physical Therapy with a geriatrics specialization, International Certified in Pilates, and a certification in Medical Device Sales, have endowed her with comprehensive knowledge of the industry's clinical and commercial dimensions.
Key achievements include:
Pioneering a 126% increase in revenue in her first quarter at AKT Franchise. Working for Xponential Fitness Corporation. Earning the company a top national rank in new membership sales. Securing her status as a top-tier sales manager.At Progress Medical, she quickly outpaced expectations by securing key meetings, opening new accounts in her first two months, and achieving ambitious sales objectives.
In the healthcare landscape, her ability to discern and leverage opportunities has fostered strong client trust, driving growth and delivering solutions that advance patient care. Known for forging meaningful connections and strategic negotiations, she champions initiatives that meet healthcare needs and propel industry leadership. Her career, underscored by innovation and strategic foresight, continues to shape the future of medical sales excellence.
Connect with her: https://www.linkedin.com/in/dayanagill/
Facebook - https://www.facebook.com/dayanagillofficial/
Instagram - @dayana.gill
Best restaurant - Alma Fonda Fina, in Denver, Colorado (https://www.almalohidenver.com/)
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/y1jt7n
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Join us as we welcome Justin Ramsaran, the dynamic VP of Digital Health at Fukuda Denshi America and CEO of R Group, who is shaping the future of healthcare with his expertise in remote patient monitoring and cardiac care innovation. Justin shares his unique journey of balancing leadership roles in two innovative companies and delves into the rich history of Fukuda Denshi, a pioneer in ECG technology since 1938. Through his insights, we explore the intersection of medical sales and technology, offering listeners a glimpse into how cutting-edge advancements are driving progress in healthcare.
Our conversation takes a deep dive into the transformative power of AI in healthcare, highlighting its role in revolutionizing electronic medical records and diagnostic processes. Discover how AI is enhancing physician capabilities by providing rapid feedback and enabling alternative diagnostic approaches, paving the way for a more proactive model of care. We also tackle the potential for AI to augment healthcare jobs with insights from industry leaders like Jamie Dimon and discuss the challenges and future possibilities of integrating AI into medical image diagnostics.
As our discussion unfolds, we examine the evolving landscape of healthcare technology, focusing on innovations like Medtronic's sensor technology that addresses diagnostic disparities and the crucial role of sales teams in improving healthcare workflows. We share the challenges of standardizing protocols across healthcare systems and the potential for a shared ecosystem akin to tech giants like Microsoft and Apple. To round off, we explore the power of deep work in fostering productivity and innovation and offer guidance for those aiming to break into the medical technology sector, emphasizing the importance of understanding technology and building strong industry relationships.
Meet the guest:
Justin Ramsaran is an American digital health developer and entrepreneur who leverages cross-functional business strategies and digital transformation with artificial intelligence to empower individuals and advance healthcare systems. He is the CEO of R Group, a digital healthcare innovation company focused on developing next-generation clinical data systems to support future healthcare providers. Additionally, he serves as the VP of Digital Health Solutions for Fukuda Denshi, a Japanese medical device manufacturer dedicated to "transforming world-class technology into accessible healthcare for everyone."
Justin is currently a doctoral candidate at Florida Tech, working on his dissertation at NYU Stern. At Florida Tech, he began developing the concept of integrating cross-functional business organization strategies from fintech, big tech, and AI companies into the healthcare system through an "Open Connected Architecture." In parallel, Justin continues to apply these cross-functional business strategies to other industries, including higher education and sports technology.
Manifesto:
- Augment Human Learning with Machine Learning: Especially for social good.
- Utilize Unconventional Approaches to Complex Problems: Develop simple solutions.
While these two ideas may seem disparate, they are interdependent. Humans often hold false notions about the world and encounter misinformation, yet we excel in learning within noisy environments. Augmenting human learning with machine learning requires a deeper understanding of learning in such environments. Across healthcare, agriculture, politics, economics, and transportation, our future as a species relies on the increasing synergy between machine learning and human learning. It is paramount that we develop tools to handle real-world uncertainty while ensuring our advancements in machine intelligence are directed toward social good.
Connect with him: https://www.linkedin.com/in/justinramsaran/
https://www.rgrp.co/
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/rpjbpx
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From an internship to a full-time role at GE Healthcare, Marie Robert's journey is anything but typical. Join us as Marie, a spirited product sales specialist, opens up about her transition from a pre-med student to thriving in the medical device sales industry, with a focus on anesthesia and perioperative equipment. Her story is a testament to the power of building strategic relationships and navigating the complexities of selling capital equipment where decision-makers are not always the end users.
The podcast takes a fascinating turn when we explore Marie's insights into the supportive, non-competitive environment at GE's commercial leadership program, especially during the tumultuous COVID pandemic. Listen to her experiences of working within a large corporate structure, the unique challenges of procurement-focused decision-making, and how Marie keeps ahead of the curve in a rapidly evolving industry. Marie's ability to communicate clearly with anesthesia professionals and hospital staff highlights her role's intricate dynamics, emphasizing the necessity of meaningful connections with biomedical engineers.
Marie also shares her strategies for achieving work-life balance amidst the competitive landscape of medical sales. From the emotional demands of the job to the importance of self-care through activities like yoga and SoulCycle, she candidly discusses maintaining personal well-being. Her enthusiasm is infectious as she recounts memorable experiences, including industry camaraderie and competition that rivals the likes of Coke versus Pepsi. Whether you're considering a career in medical sales or just curious about the industry, Marie's story is sure to inspire and offer valuable insights into this dynamic field.
Meet the guest:
Marie Robert, Anesthesia sales specialist at GE Healthcare the leading vendor for anesthesia. I came through a really unique sales training program that other companies should absolutely make note of. As someone with no sales experience jumping into such a tenured industry has been a journey, and I hope this episode resonates with everyone!
Connect with her: LinkedIn
Best Food - Casa Della Mozzarella (https://www.instagram.com/casadellamozzarella/?hl=en)
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/85iljh
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Stéphan Toupin, a standout in the medical sales industry, unveils his journey from academia to entrepreneurship, offering listeners an insider perspective on navigating career shifts with purpose and passion. Join us as Stéphan, who traded in his lab coat for a sales portfolio, shares his early realization that pursuing a PhD wasn't his calling. He takes us through his rapid rise from a pharmaceutical sales rep to a management position and, ultimately, to establishing his own medical device distributorship. This episode is packed with insights for anyone considering a career shift within medical sales or exploring entrepreneurial ventures.
Discover the nuanced transition from pharma to the dynamic world of medical device sales, where understanding complex stakeholder landscapes is crucial. Stéphan sheds light on the challenges and rewards of this sector and how his passion for medical science and innovation fueled his leap into entrepreneurship. He shares strategies for success, including the critical importance of knowing your product and audience and the unique facets of medical device sales compared to pharmaceuticals. Listeners will gain a clearer picture of the financial and personal risks involved in this path and why freedom and self-direction can outweigh monetary gain.
Finally, Stéphan offers a masterclass on entering the U.S. market with foreign medical devices, detailing the essential steps companies often overlook. He discusses the importance of reimbursement strategies, understanding CPT codes, and the choice between different types of distributors. With a focus on education and long-term partnerships, Stéphan's approach is both strategic and collaborative. Ending on a note of personal growth and ambition, he shares his vision of empowering his team to ensure the success of his business while pursuing new opportunities, providing a roadmap for aspiring entrepreneurs in the medical sales industry.
Meet the guest:
Experienced President with a demonstrated history of working in the medical device and pharmaceutical industry. Born and raised in the east part of Canada, French is my first language.
Bachelor's degree in medical biology and Master's in Experimental Medicine.
Seventeen years in the pharmaceutical industry as a sales representative, sales manager, government affairs, market access, and training.
Started a medical device distribution in 2012, covering all of Canada. Moved down to the USA in 2015. Partner in 2 other medical device distributions.
As he says, "Enjoying life under the sun!"
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/7qfpzd
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From potential future orthopedic surgeon to a passionate advocate for medical sales professionals, this episode is my personal narrative laid bare. During my college days at UC Riverside, shadowing doctors made me realize surgery wasn't my calling, leading me to a research job that ultimately opened the door to an entirely new world. Listen as I recount the decisions that set me on a transformative journey into medical sales.
Discovering a new method of empowered thinking, I transitioned into biotech, helped patients, doubled my income, and ignited a desire to help others achieve their highest levels of success. This passion led to the founding of Samuel's Self-Help Sales Coaching Company, and despite early setbacks, the realization of a significant need for career guidance birthed "Evolve Your Success." Hear stories of individuals we've helped transition into and thrive within the medical sales industry, and learn about the broader impact of our programs during the challenges of the COVID-19 pandemic.
One of the most poignant moments in this journey was the loss of a dedicated employee who aspired to be our VP. Her passing not only affected our team deeply but also catalyzed a renewed focus on our mission to improve patient outcomes through world-class training. From leveraging social media to creating impactful programs, our efforts have reached thousands, helping them achieve remarkable career milestones. Join me as I reflect on this very human experience, the evolution of "Evolve Your Success," and my unwavering commitment to helping others be their best.
It's an incredibly important episode in the history of The Medical Sales Podcast.
Connect with me: https://www.linkedin.com/in/samueladeyinka/
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/5sgapw
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Unlock the secrets to mastering medical sales and marketing in our latest episode featuring TJ Quigley, Marketing expert. TJ brings a wealth of knowledge about targeting emergency department doctors through precise messaging, the significance of measuring marketing outcomes, and the dynamic strategies his team employs based on real-time feedback. His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game.
Discover impactful strategies for sales success as we tackle the challenges of excessive spending and the expectations of new buyers. TJ shares eye-opening stories about the importance of transparency and data-driven presentations in negotiations. From securing high-stakes meetings to crafting memorable leave-behinds, TJ's tips are essential for overcoming hurdles in the healthcare sector. You'll also learn about the value of clinical support and the art of aligning your product with specific hospital needs.
Finally, we dive into the evolving landscape of digital marketing for medical devices, the critical balance between clinical knowledge and sales skill, and the future trends that will shape the industry. TJ offers practical advice on driving traffic to sales booths, engaging healthcare professionals online, and leveraging AI for more effective marketing strategies. Don't miss this episode packed with actionable insights and forward-thinking perspectives that will leave you better equipped to succeed in the competitive world of medical sales and marketing.
Meet the guest:
TJ Quigley's career is marked by driving growth through strategic marketing and the development of innovative training programs. His approach integrates sophisticated CRM systems to optimize customer engagement, as showcased by the transformative project at Iterative Scopes, which resulted in a 10X site expansion.
With a keen eye for market trends and a talent for empowering sales teams with effective collateral, TJ's efforts have consistently translated into measurable sales growth. The success is underpinned by a commitment to continuous learning and leveraging healthcare technology to achieve outstanding results.
Connect with him: https://www.linkedin.com/in/quigleytj/
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/di2w1h
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Unlock the secrets to excelling in medical sales! This episode promises to inspire and educate as we welcome Jon Alwinson, a veteran in the endoscopy sector, to share his remarkable career journey. Delve into Jon's personal story, from the influence of his author father to his own four-year endeavor of writing a book aimed at guiding future medical sales reps. Gain firsthand insights into the nuances of working with gastroenterologists, the dynamics of outpatient surgery centers, and the profound impact of patient care through feedback from healthcare providers.
His career path was anything but predictable, and he opened up about the valuable lessons learned from launching a footwear manufacturing venture with his brother before pivoting to the medical device industry. From his early days at Stryker to achieving milestones at EndoChoice, the shared experiences highlight the importance of persistence, adaptability, and a commitment to lifelong learning. Listen as we unpack the motivations and challenges behind writing his book and discuss how these experiences have shaped his professional journeys.
For those eager to up their sales game, this episode is packed with actionable strategies and time management tips. Discover the essential elements that can catapult you to the top tier of medical sales, including meticulous pre-call planning and balancing professional and personal life. We also tackle the common challenges in the field, the role of mentorship, and the importance of self-confidence. Round off your listening with details about an innovative program designed to elevate your medical sales career, and stay tuned for more insightful interviews in upcoming episodes.
Meet the guest:
Jon Alwinson boasts more than 15 years of sales experience, serving as both an individual sales contributor and a regional manager. Throughout his career, he has won numerous awards and has played a pivotal role in guiding his team and other individuals to secure them as well. Every year, Jon mentors one or more territory managers to reach the prestigious Presidents Club. Residing in Atlanta, Georgia, with his wife Sandra and their two children, 7-year-old Ansley and 5-year-old Easton, Jon describes his family as the source of his greatest happiness.
ATLANTA, GA
AVAILABILITY
Available and flexible for interviews
Eastern time zone
Available by phone at 407-625-7223
Social Media
Facebook
LinkedIn
X: @RelentlessSales
Website: jonalwinson.com
Email: [email protected]
His book:
Relentless Sales: The Skills, Mentality, & Faith Needed to Be Great in Sales (https://www.amazon.com/dp/B0CMPBZ165/ref=cm_sw_r_cp_ud_dp_Y0MGE7A50FBHK4EWZ2TT?skipTwisterOG=1)
Best Book - The Book on Mental Toughness by Andy Frisella
Best Food/Restaurant - South City Kitchen, in Atlanta GA — Fried Chicken or Steak
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Anne Saulnier, the trailblazing CEO of Hex IQ, joins us to reveal how reimbursement data is revolutionizing healthcare sales. With her unique expertise in both marketing and enterprise software, Anne sheds light on the groundbreaking changes brought about by the 2020 law that mandates insurance companies to disclose negotiated rates. This newfound transparency empowers medical sales reps to showcase ROI compellingly, target the right customers, and accelerate their sales cycles. From Hex IQ's innovative solutions to the enthusiastic reception from healthcare professionals, Anne shares the journey of bringing actionable reimbursement data to the forefront of the industry.
Anne's story of founding Hex IQ is a testament to vision and perseverance. We explore her background, the pivotal moment that led to Hex IQ's creation, and the competitive edge the company offers in making healthcare data transparent and actionable. The episode delves into the challenges of market awareness and the positive impact Hex IQ's solutions have had on medical sales reps and physicians alike. Anne takes us through the user-friendly features of their software that streamline access to complex data and optimize sales strategies.
But Anne is more than just a pioneering CEO; she's also a hobby farmer, mother of three, and stand-up comedian. We get an inside look at how she balances these roles and what drives her to excel both professionally and personally. From high-risk hobbies to the future of AI in healthcare, Anne's multifaceted life offers a rich tapestry of insights and inspiration. This episode also tackles the critical issue of data security, emphasizing the measures needed to protect business transactions in the healthcare sector. Join us for an engaging and enlightening conversation that spans the realms of data science, personal passions, and industry innovation.
Meet the guest:
Anne Saulnier is a data nerd, a comedian, a hobby farmer, a former skydiver, and the CEO of a data science company called HexIQ. She and her team are on a mission to disrupt healthcare by revealing how money flows between major payers (such as Blue Cross Blue Shield, United, Cigna, and Aetna) and medical practices, health systems, and private equity firms.
Visit: https://hexiq.com/podcast/
Best Book - Blink by Malcolm Gladwell (https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316010669)
Best Food/Restaurant - Halibut Fish at Scales Restaurant in Portland, Maine (https://www.opentable.com/scales?ref=1068)
Best TV Show - Old Man (https://www.imdb.com/title/tt5645432/)
Watch Anne's Stand-up comedy snippets on her TikTok Account - https://www.tiktok.com/@annesaulnier
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/vv0scc
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Summary:
Dr. Dan McMahon, a general surgeon with a remarkable blend of military service and expertise in surgical technology, joins us to unravel the future of medical sales. COVID-19 has driven a significant transformation in the industry, pushing digital interactions to the forefront. Dr. McMahon provides an in-depth look at how platforms like LinkedIn and podcasts are not just trendy but essential tools for medical sales reps and physicians striving to stay ahead. He emphasizes the delicate balance between human interaction in complex clinical settings and the shift from traditional in-person sales calls, highlighting the need for adaptability and innovation.
From the operating room to the military front lines, Dr. McMahon's journey is nothing short of inspirational. Learn how military scholarships and the invaluable skills gained from service, such as quick decision-making and adaptability, have shaped his professional path. Discover the advancements in surgical robotics, including the potential of A.I. and telesurgery, and their profound impact on the future of healthcare. Dr. McMahon shares his transition from a budding engineer to a passionate surgeon, driven by his love for biology and hands-on problem-solving.
For those eyeing a career in medical sales, this episode is a goldmine. We discuss effective strategies for breaking into the industry, emphasizing the importance of professional networking and continuous learning. Dr. McMahon underscores the necessity for sales reps to understand the significance of scheduled interactions with physicians, the role of human presence in the OR, and the enduring importance of collaboration. Tune in to get practical insights on navigating the rapidly evolving healthcare landscape and making impactful strides in medical sales.
Meet the guest:
Dr. McMahon is a practicing general surgeon at the University of South Alabama, performing a variety of open, laparoscopic, robotic, and endoscopic procedures. He spent 12 years in active-duty service in the U.S. Navy, with a broad range of operational experiences, including flight surgery and aerospace medicine, surface naval operations, subsurface naval operations, special operations support, and various deployments overseas.
Dr. McMahon completed an Executive M.B.A. program at Emory University with a concentration in strategy and finance and he is the founder and President of Delta Medical Consulting, L.L.C. He has a deep interest in medical devices and technologies with experience serving in consulting and advisory roles for product development and commercialization. His specific areas of interests include surgical innovation and soft tissue robotic surgery.
Dr. McMahon enjoys working on projects that advance medical devices and technologies that have a "dual-use" purpose and can serve both the civilian and military sectors. He provides clinical insights to medical device and technology companies in the domains of general surgery, robotic surgery, laparoscopic surgery, and endoscopy and is able to provide advisory services to private equity and venture capital firms investing in the medical technology and life sciences sectors.
Best Book Pick - The Ego is the Enemy
Best Restaurant Pick - Seafood Restaurant in Washington DC, Goat Cheese Ravioli with Lemon Butter Sauce (Ocean Prime - https://www.ocean-prime.com/locations-menus/washington-dc/menus)
Connect with him:
https://www.linkedin.com/in/daniel-mcmahon-md/
Dr Daniel McMahon's Medical Consulting - https://www.deltamedconsulting.com/
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/trleae
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Join us for an enlightening conversation with the distinguished Dr. Alejandro Badia, a world-renowned hand surgeon and healthcare advocate. Dr. Badia's journey from his immigrant roots to becoming a leading medical practitioner in Miami is truly inspiring. Learn how a childhood experience with his grandmother's rheumatoid arthritis ignited his passion for hand surgery, leading to his extensive training at N.Y.U. and a transformative fellowship in Pittsburgh. Dr. Badia provides fascinating insights into the evolution of medical practice, the complexities of Medicare and Medicaid, and his relentless pursuit of high-quality healthcare services.
Dr. Badia's transition from group practices to establishing the Badia Hand to Shoulder Center is a tale of perseverance, specialization, and strategic branding. We discussed the challenges he faced when opting for a solo practice model and the importance of fair compensation and specialized outpatient care. Discover the thought process behind the innovative OrthoNOW model, which aims to rectify the inefficiencies of traditional referral systems by providing immediate and specialized orthopedic care. The journey of building a highly efficient surgical center and the significance of having on-site hand therapists for patient recovery are also highlighted.
In this episode, we explore the pricing and operational hurdles of OrthoNOW and its shift to a licensing model for national growth. Dr. Badia shares his valuable insights on the role of social media in patient education, medical sales, and building a successful practice. From his rewarding experiences on medical missions to his advice for aspiring medical professionals and sales reps, Dr. Badia's wisdom is invaluable. Tune in for a lively discussion, including a lightning round on his latest reads, T.V. shows, and dining experiences, and gain practical tips from a seasoned medical expert reshaping the healthcare landscape.
Meet the guest:
Alejandro Badia, MD, F.A.C.S., F.R.C.S.I., is a hand and upper extremity surgeon, author, and healthcare entrepreneur in Doral (Miami), Florida.
Badia studied physiology at Cornell University and obtained his medical degree at N.Y.U., where he also trained in orthopedics. An A.O. trauma fellowship followed a hand fellowship at Alleghany General Hospital in Pittsburgh in Freiburg, Germany.
He runs an international hand fellowship, served on the review board of a hand surgery techniques journal, and previously organized a yearly Miami meeting for surgeons /therapists devoted to upper limb arthroscopy and arthroplasty. This international meeting was held at the renowned Miami Anatomical Research Center (M.A.R.C.), which Badia co-founded in 2005. In 2008 he created the Badia Hand to Shoulder Center, having previously co-founded the Miami Hand Center, and Surgery Center at Doral. In 2010, he launched OrthoNOW®, the first immediate orthopedic care center in South Florida, later franchising the concept, which can now be licensed to orthopedic colleagues and healthcare systems.
He is currently seeking the optimal strategic healthcare partner. He is the past president of the International Society for Sport Traumatology of the Hand (ISSPORTH), is a member of several orthopedic societies (AAOS, A.S.S.H., AAHS, E.W.A.S.), honorary member of more than ten international hand surgery and arthroscopy associations, and served as honored professor at the prestigious Philadelphia Hand Course in 2012. Having lectured in all seven continents, he focuses on improving healthcare delivery in the orthopedics and sports medicine realm.
Dr Badia has outlined his journey and delved into the major challenges and hurdles of delivering Healthcare in the U.S. through his Amazon best-selling book, "Healthcare from the Trenches," published during the COVID-19 pandemic, and similar issues are discussed in his biweekly 20-minute Podcast, Fixing Healthcare…from the Trenches.
Connect with him:
Website - https://drbadia.com/
His book
Amazon - Healthcare from the Trenches: An Insider Account of the Complex Barriers of U.S. Healthcare from the Providers and Patients' Perspective
Audiobook -https://play.google.com/store/audiobooks/details/Dr_Alejandro_Badia_Healthcare_from_the_Trenches?id=AQAAAEAybRItMM&hl=en_US&pli=1
Follow him on:
X - https://x.com/drbadia
TikTok - https://www.tiktok.com/@badiahand?lang=en
LinkedIn - https://www.linkedin.com/in/drbadia/
Instagram -https://www.instagram.com/badiahand/
YouTube and Podcast - https://www.youtube.com/@drbadia
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/m4xctj
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Unlock the secrets to thriving in medical sales with our latest episode featuring Sheila Mallon, a standout graduate of the Medical Sales Career Builder program. Sheila shares her transformational journey from job-seeker to successful territory manager, offering firsthand insights into navigating an uncharted territory near Middletown, New York. Learn how she effectively balances a demanding career with family life while promoting opioid alternatives to a diverse range of medical professionals.
Discover how determination and structured support can dismantle the barriers of ageism and lack of experience. Sheila and other professionals highlight the critical role of precise networking, tailored resumes, and the power of mock interviews in securing desirable roles swiftly. You'll hear about the financial benefits and career growth opportunities in transitioning from physical therapy to medical sales, and the importance of a supportive community and mentorship.
Get inspired by Sheila's anecdotes about her favorite TV show, "The Feud," and her best dining experience at Cosmos in Central Valley, New York. This episode is a rich blend of professional guidance, personal stories, and practical tips to help you break into and excel in the competitive medical technology industry. Don't miss out on learning how to turn setbacks into stepping stones, regardless of your background or age. Tune in to transform your career aspirations into reality!
Meet the guest:
Sheila has built a successful career in physical therapy, dedicated to helping people restore function, independence, and overall well-being. After years of commitment to her patients, she expanded her expertise by earning an MBA, blending her healthcare knowledge with strong business acumen. This combination fueled Sheila's desire for continuous growth and the exploration of new avenues.
Her journey eventually led her to the EYS program, where she connected with mentors and collaborated with peers who helped her refine her skills and build a robust professional network. Through this experience, Sheila discovered a passion for medical device sales—a field where her healthcare background could make a significant impact. By honing her networking and interview skills and crafting a professional profile, she was soon offered a role in medical device sales that perfectly aligns with her talents.
Now, Sheila is making a real impact in her community, ensuring that cutting-edge medical devices reach those who need them most. Whether she's finding new ways to help others or embracing fresh challenges, Sheila remains dedicated to making a meaningful difference.
Best Food/Restaurant - Clams with Linguine at Cosimo's, Central Valley, NY
Best TV Show - Feud on Hulu
Connect with her: https://www.linkedin.com/in/sheilamallondpt-mba/
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/i3s10p
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Unlock the secrets to harmonizing marketing and sales in the medical industry with Terrence Wiggins, the Global Marketing Director at Cook Medical. Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success. Terrence demystifies the often-contentious relationship between sales and marketing, offering actionable tips for aligning these teams to achieve shared goals and maximize impact. Navigate the post-COVID-19 sales landscape with insights into how medical sales reps have adapted to virtual interactions and conquered communication challenges. Learn about the stabilization of supply chains and the return to in-person engagements, while retaining valuable virtual elements. We also focus on the pivotal role of social media, especially LinkedIn, for enhancing market awareness and engagement, complete with strategies for setting clear goals and metrics for success. Elevate your social media game as a sales rep by understanding company guidelines, crafting engaging content, and maintaining a consistent online presence. From LinkedIn to specialized networks like Vue Medi, explore how different platforms can expand your professional influence and networking opportunities. Whether you're a seasoned sales professional or eyeing a transition into marketing, this episode offers valuable strategies and personal anecdotes to help you excel in the dynamic field of medical sales. Tune in for a wealth of knowledge and practical advice to propel your career forward.
Meet the guest:
Terrence Wiggins is a dynamic leader with over two decades of experience in the MedTech industry and is currently the Global Marketing Director at Cook Medical, a role he has held since December 2021. Known for his passion for marketing and a proven track record of driving market share growth, Terrence has previously served as Global Group Marketing Manager at Terumo Medical Corporation, Marketing Product Manager at Integra LifeSciences, and Product Manager at Stryker. He excels in crafting and executing strategies that enhance brand distinctiveness and deliver strong financial results. A results-driven marketer with deep business acumen, Terrence has led multiple initiatives that have accelerated profitable growth and sustainable business transformations. As a customer-centric executive, he leverages his technical and commercial expertise to create competitive advantages and impactful partnerships. A forward-looking servant leader, Terrence is committed to fostering collaboration, diversity, and work/life balance within high-performing teams.
Best Book Read - Good to Great - by Jim Collins
Best Food/Restaurant - Dragon Roll Sushi at Pod Restaurant in Philadelphia
Best TV show - House of Dragon Season 2 on HBO
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/a2es4u
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Unlock the secrets to building trust-based relationships in medical sales and elevate your career in orthopedics with insights from Dr. Diego Lima of Atlantis Orthopedics. Dr. Lima takes us through his journey from medical school to becoming a prominent orthopedic surgeon, emphasizing the critical role of teamwork and meticulous planning. We'll explore the structured yet unpredictable nature of his workweek, where he juggles office days, surgeries, and research projects while managing a cohesive team that ensures smooth operations.
Discover the vital dynamics between surgeons and medical device representatives as Dr. Lima shares personal experiences that underscore the importance of proactive communication and teamwork. He discusses how the best reps anticipate workflow disruptions and offer immediate solutions, highlighting the necessity of building strong, trust-based relationships. New reps looking to establish themselves will find invaluable advice on persistence, reliability, and the significance of being a consistent and helpful presence over time.
Gain a deeper understanding of the multifaceted responsibilities of medical sales reps in the world of orthopedic surgery. Dr. Lima passionately shares his experiences mentoring new reps, emphasizing the impact they can have on the mood and flow of the operating room. We also look ahead to the evolving dynamics between surgeons and reps, considering the potential impact of technology and the need for companies to support innovative reps who drive business growth. This episode is brimming with essential insights for anyone in or aspiring to enter the medical sales industry.
Meet the guest:
Dr. Diego Lima is a highly skilled and accomplished orthopedic surgeon with expertise in various subspecialties, including shoulder and elbow surgery, adult reconstruction surgery, and sports medicine. With extensive training and experience, he performs a wide range of surgeries, including shoulder and elbow arthroplasty and arthroscopy, primary and complex cases, adult hip arthroplasty and fractures, and sports-related injuries involving the pectoralis, triceps, biceps, quadriceps, patellar, and Achilles tendons.
Dr. Lima is a member of the esteemed American Association of Orthopedic Surgeons (AAOS), further highlighting his commitment to professional excellence and staying at the forefront of advancements in orthopedic surgery.
Get to know more about Dr. Diego Lima and book an appointment -
https://www.palmbeachshoulderdoc.com/
Food and Resto - Branzino on a crusty crust at AVA Mediterraegean, https://www.avamediterraegean.com/reserve
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/2ruzvw
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Unlock the secrets of the booming laser aesthetics industry with Derek Sanz, a seasoned expert with two decades in medical devices and med-tech. Discover why more dermatologists, plastic surgeons, and med spas are flocking to this elective, cash-pay market. Derek shares invaluable insights on the diverse array of treatments, the appeal of high-end devices, and why the industry is shifting away from requiring a college degree.
Join us as we navigate the fast-paced, competitive world of medical aesthetics sales. Learn the strategies that set successful reps apart, from managing a rapid sales cycle to staying ahead in a crowded market. Derek discusses the rising interest from male clients in laser aesthetics and hair restoration, the impact of medical tourism, and the consolidation of med spas by private equity firms.
Finally, Derek takes us through his personal journey, from working with life-saving cancer treatment lasers to transforming lives through aesthetics. Understand the emotional highs and lows of the career, the immense earning potential, and how top-performing reps maintain their edge. Plus, get career tips for breaking into this lucrative field, whether you're just starting or looking to advance. Don't miss this episode packed with actionable advice and industry secrets!
Meet the guest:
Derek Sanz is a people-centric, high-impact executive with an entrepreneurial spirit, known for his highly collaborative, data-driven approach and passion for building teams, functions, and businesses.
Throughout his career, Derek has demonstrated success in leading and aligning the revenue-generating activities of companies to support global growth, with experience across the US as well as international markets (MENA, EU, APAC, and LATAM).
He identifies top and emerging customer segments and expands presence in those groups, overseeing marketing and sales teams while leveraging data, strategy, and collaboration skills to scale businesses.
Derek's leadership style is grounded in leading by example and mentoring teams to enhance individual and company capabilities, fostering a culture of shared success.Book - Pitch Anything By Oren Klaff
Restaurant - Paella in Barraca, in Barcelona, Spain.
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/jtgz7w
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Unlock the secrets to a thriving career in medical sales as we chat with Sam Cooper from InMode. From understanding the intricate dynamics of sales teams to mastering the art of selling high-value equipment, Sam shares invaluable insights that will guide you to success in the aesthetic industry. Discover the crucial roles played by sales reps, managers, directors, clinical specialists, and marketing teams, and learn how perseverance and strategic career planning can set you apart in this competitive field.
Get ready for some laughs and personal anecdotes as Sam discusses common cosmetic procedures for men and his unique bond with his twin brother, Jack. Learn about their entertaining journey from selling everyday items like copiers and toilet paper to making waves in plastic surgery sales. Hear their stories of switching places in meetings and the unexpected paths that led them to their current roles, adding a humorous twist to their professional lives.
Looking to the future, we tackle some thought-provoking questions about plastic surgery and its intersection with biohacking. Could we soon maintain a youthful appearance for decades? Sam explores the latest advancements in the aesthetics industry, the societal pressures driving people towards surgery, and the ethical implications of influencers promoting surgical enhancements. Tune in to uncover the resources at Evolvesuccess.com that can help you advance your career in medical technology sales and gain insights into achieving executive leadership.
Meet the guest:
Sam Cooper is an accomplished professional in the medical device industry, specializing in the aesthetics sector. With extensive experience in non-invasive treatments and connections with celebrity plastic surgeons, Sam brings valuable insights into the evolving world of plastic surgery. He emphasizes the importance of hard work, networking, and achieving natural-looking results. Sam is also passionate about the integration of biohacking and aesthetics, advocating for self-worth and positive affirmation in the decision-making process. His forward-thinking perspective and dedication to the field highlight the significance of supportive team dynamics and the increasing number of men seeking aesthetic procedures.
Best Book -
Outlive: The Science and Art of LongevityBook by Bill Gifford and Peter Attia
Best Restaurant -
Joe Fortes Seafood & Chop House
Connect with him:
https://www.linkedin.com/in/inmodescoop/
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/aiz62b_
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Sam Cooper, the senior district Sales Manager for InMode, joins us to share his
remarkable journey from copier sales to becoming a leading figure in the aesthetic
medical sales industry. Hear about his engaging experiences with celebrity plastic
surgeons in Los Angeles and his insights into the Medical Sales Career Builder
program, which aims to help candidates stand out in this highly competitive field. We
explore the increasing popularity of non-invasive procedures and the advantages they
offer over traditional surgeries, alongside Sam's personal anecdotes of working with
high-profile clients.We delve into the intricacies of various cosmetic surgeries, including facelifts, tummy
tucks, and the ever-popular mommy makeover, offering a detailed look at their financial
implications and what patients should realistically expect. Sam demystifies common
stereotypes associated with plastic surgeons and highlights the importance of choosing
qualified practitioners to ensure optimal results. The conversation also shifts to the
rising trend of men seeking cosmetic procedures, breaking down societal stereotypes,
and discussing the evolving perspectives on male cosmetic surgery.In the final segment, we emphasize the critical role of personal responsibility in
achieving successful long-term surgical outcomes. Maintaining a healthy lifestyle and
having realistic expectations are key, and Sam shares why some candidates might be
turned away by surgeons. We wrap up with a discussion on the ethics of cosmetic
surgery certification, stressing the importance of selecting board-certified professionals
for procedures like Brazilian Butt Lifts. Don't miss this comprehensive look into the world
of medical sales and aesthetic medicine, designed to inspire and educate anyone
interested in this dynamic industry.Meet the guest:
Sam Cooper is an accomplished professional in the medical device industry,
specializing in the aesthetics sector. With extensive experience in non-invasive
treatments and connections with celebrity plastic surgeons, Sam brings valuable
insights into the evolving world of plastic surgery. He emphasizes the importance of
hard work, networking, and achieving natural-looking results. Sam is also passionate
about the integration of biohacking and aesthetics, advocating for self-worth and
positive affirmation in the decision-making process. His forward-thinking perspective
and dedication to the field highlight the significance of supportive team dynamics and
the increasing number of men seeking aesthetic procedures.Best Book -
Outlive: The Science and Art of LongevityBook by Bill Gifford and Peter Attia
Best Restaurant -
Joe Fortes Seafood & Chop House
https://www.linkedin.com/in/inmodescoop/ -
Unlock the secrets to transforming your career in medical sales as we sit down with Kendy Elmore, the visionary founder of The Lobby.
Learn how Kendy went from being a seasoned medical sales rep to creating a game-changing platform that connects and empowers professionals in the industry.
Discover how The Lobby's live events, now spanning 22 cities, including one in Canada, have become indispensable for networking, professional growth, and community building within the medical sales world. Explore the pivotal moment when Kendy's journey took a dramatic turn during the COVID-19 pandemic, leading him to become a recruiter and entrepreneur.
With newfound free time and a desire to help others, Kendy launched The Lobby, focusing on supporting medical sales reps through career transitions and resume building. Gain insights into his entrepreneurial strategies, the role of vision boards, and the significance of customer feedback in shaping a successful business. Peek into the daily life of a passionate entrepreneur as Kendy shares his rigorous routine and the philosophy that drives him.
With inspiration from John Maxwell's thoughts on success versus significance, Kendy reveals how he balances early morning workouts, strategic meetings, and personal time to maintain his well-being. Hear about his favorite ways to unwind in Charleston and the crucial role of community engagement and networking events.
Don't miss our upcoming episode where we feature innovative professionals set to shake up the medical technology industry!
Meet the guest
Passionate about helping current and aspiring medical sales professionals reach their career goals.
Kendy Elmore founded The Lobby with the goal of building a national medical sales networking organization. They currently have over 20+ Chapters in the US and Canada with many additional locations coming soon!
These live events are for individuals in the medical sales community to connect with local reps, learn from industry leaders, and grow in their careers.
The Lobby helps source top talent for med device companies to fill ASR, Clinical Specialists, and Medical Sales Positions throughout the US. Reach out and let us know how we can assist you with your career goals. (https://www.thelobbyjobs.com)
The Lobby Link - https://www.thelobbynetwork.com/
LinkedIn - https://www.linkedin.com/in/kendy-elmore/
Book Link - Ikigai: The Japanese Secret to a Long and Happy Life
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Join us for an insightful conversation with Vendela Martin, a trailblazing medical sales rep and LinkedIn content creator who transitioned from B2B sales at ADP to an impactful role in medical device sales, specializing in minimally invasive surgery for GYN surgeons.
Vendela shares her journey and the pivotal moments that validated her career change, offering a glimpse into the importance of her product and the collaborative dynamics of her team.
This episode is a must-listen for anyone looking to understand the complexities and rewards of a career in medical sales. Gain an exclusive peek into the world of LinkedIn content creation as Vendela talks about her inspirations and the challenges she overcame to build a strong professional network.
From early morning surgeries to strategic planning sessions, Vendela walks us through her daily routine, highlighting the dedication required to succeed in this demanding field. She even shares her latest literary and cinematic inspirations, including "The Confident Mind" by Nate Zinsser and the movie "Cabrini," adding a personal touch to her professional narrative. Finally, we explore the power of personal branding on social media and how Vendela's experiences in Florida have fueled her drive and ambition.
Discover the innovative strategies she uses to stand out in the medical sales industry and learn how you too can climb the ranks to executive-level leadership. Whether you're an aspiring medical sales professional or a seasoned veteran, Vendela's insights and advice will leave you feeling motivated and ready to take your career to the next level.
Meet the guest
Vendela Martin is a dedicated medical device territory manager and innovative content creator who has made significant strides in the industry. Specializing in minimally invasive surgery, she collaborates closely with a team of account managers and clinical specialists. Vendela transitioned from B2B sales at ADP to medical sales, driven by a pivotal moment in her second job that highlighted the impactful nature of her work. Emphasizing the importance of standing out in the competitive medical sales landscape, she began creating content on LinkedIn about a year ago, inspired by Omar Khatib's program. This venture has not only allowed her to connect with surgeons in novel ways but also opened up valuable networking and career opportunities. Vendela is passionate about encouraging others to overcome their fears and pursue content creation to enhance their professional journeys.
Connect with her:
https://www.linkedin.com/in/vendelamartin
This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/mgh1kr
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