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Is your podcast just another item on your to-do list, or is it a powerful sales asset?
If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision.
In this episode of The More Profitable Podcast, we’ll explore how to transform your podcast into a valuable sales tool. I’ll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let’s get your podcast working for your business, not just filling your schedule.
1:07 - One of the most dangerous mistakes you can make with your podcast
5:42 - Sponsor-backed vs. self-sponsored podcasts: What’s the key difference?
13:51 - Three essential questions to shape your podcast topics and calls to action
19:08 - A real-world example of how to weave sales messages seamlessly into your episodes
Mentioned in From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool
Podcast Strategy Intensive
Podcasting AMA with Uncommonly More
The Podcast Newsroom
How Nicole Otchy Uses Her Podcast As a Sales Asset
Navigating Imperfection with the 20 Shitty Episode ExperimentHow the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales
What Happens During a Podcast Strategy Intensive
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Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales?
This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast?
In this episode of The More Profitable Podcast, you’ll learn three things that’ll help you overcome this fear of giving away too much and hindering your sales. I’ll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead.
1:17 - Why this is a common concern and why it’s worth addressing
7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do)
11:47 - The difference between educating to prove your expertise and educating to empower your audience
17:24 - Why transparency about your process doesn’t make your services less valuable and the psychological advantage it gives you
24:04 - What to do next as you go through the upcoming content you have planned
Mentioned in 3 Things to Consider If You’re Worried About “Giving Away Too Much”
Profitable Podcaster Mastermind
Podcast Strategy Intensive
The Podcast Newsroom
How Nicole Otchy Uses Her Podcast As a Sales Asset
Fathom | Monday
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As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable.
That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mastermind members about their experience. But let’s go more in-depth on how the program works and why it’s so valuable.
In this episode of The More Profitable Podcast, you’ll learn how the mastermind operates and what you’ll gain out of it. I’ll take you through the structure of each month so you can see how it helps you approach your podcast more efficiently and strategically to achieve your goals.
3:09 - What we cover in each call in the first month of the group program
7:20 - How we shift into content and start building sales assets in the second month
9:58 - How the third month of the mastermind is a little bit different and brings it all together
12:54 - Why the group is intentionally small (and why it’s a mastermind instead of a course)
15:22 - The shift that happens for you and your show inside the program
Mentioned in How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine
Profitable Podcaster Mastermind
The Podcast Newsroom
How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes
How Julia Gruber Transformed Her Podcast Into a Sales Asset
How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman
How Nicole Otchy Uses Her Podcast As a Sales Asset
Downloads Don’t Pay Bills - How to Strategically Grow Your Podcast
How Many Downloads Per Episode Should Your Podcast Have?
Podcast Housekeeping Series:
How to Craft the Perfect Podcast Introduction
How to Craft the Perfect Podcast Outro Call to Action
How to Craft the Perfect Podcast Description and Cover Art
How to Craft the Perfect Podcast Episode
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Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.
But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together.
In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.
2:15 - How often I map out episodes and the best place to find content for your podcast
5:33 - My second favorite place to get podcast episode content ideas
8:19 - Several ways you can record episodes
12:09 - Something to be mindful of that can kill your momentum
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode
Join The Podcast Newsroom
What Working With Uncommonly More Looks Like
Book Your Podcast Strategy Intensive
Learn More About Podcast Production with Uncommonly More
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When you open up Spotify or another preferred podcast app, what do you see?
As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.
So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.
In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.
2:56 - The art of creating an attention-grabbing cover graphic for your podcast
6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast
9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description
11:40 - The questions you should be answering when putting together your podcast description
14:25 - How often you need to update your show’s description
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art
Join The Podcast Newsroom
TikTok video
EP 569: “How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients”
Book Your Podcast Strategy Intensive
Learn More About Podcast Production with Uncommonly More
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Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!
Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.
1:46 - Why you should update your outro yearly
3:09 - The goal of your podcast outro and three ways you can set it up
7:49 - One thing I absolutely don’t recommend you do with your show’s outro
9:34 - How long your podcast outro should be
10:30 - Quick dos and don’ts of crafting the perfect podcast outro
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro
Join The Podcast Newsroom
Reserve Your Seat for Podcasting for Profitability
Book Your Podcast Strategy Intensive
Learn More About Podcast Production with Uncommonly More
The Podcast Housekeeping Series
Strategically Repurposing Your Content
How to Craft the Perfect Podcast Intro
How to Craft the Perfect Podcast Outro
How to Craft the Perfect Podcast Description and Cover Art
How to Craft the Perfect Podcast Episode
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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.
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New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?
This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.
Today, on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show.
2:42 - How often should you update your podcast intro
4:55 - The purpose of your podcast introduction
7:18 - A little something special we do with The More Profitable Podcast intro
8:16 - My strong opinions on how you should structure your podcast intro
12:58 - Quick dos and don’ts of crafting the perfect podcast introduction
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro
Join The Podcast Newsroom
Reserve Your Seat for Podcasting for Profitability
The Profitable Podcaster Mastermind
Book Your Podcast Strategy Intensive
Learn More About Podcast Production with Uncommonly More
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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.
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If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas.
Today, we're diving into these three crucial categories: gear, process, and production. I'll share actionable changes you can make in each area to enhance not only your show's final product, but also the experience of creating it. By focusing on these aspects, you'll find more satisfaction in both the end result and the journey of podcasting.
As we explore these categories, consider how each one impacts your podcast's overall quality and your personal workflow. The goal is to help you feel more confident and excited about the content you're producing, ultimately making your podcasting journey more rewarding and enjoyable.
4:00 - Importance of mic placement and recording tools that allow for better audio quality.
8:00 - Tips on how to set up your recording environment for optimal energy.
12:00 - The benefits of batching different parts of the podcast production process.
16:00 - How delegating production tasks can free up your time and improve your podcast.
20:00 - How professional production can enhance the quality of your podcast.
Mentioned in 3 Steps to Improving Your Podcast: Gear, Process, and Production3 Ways Podcasters Improve Sound Quality Without Upgrading a Microphone
Profitable Podcaster Mastermind
Podcast Strategy Intensive
The Podcast Newsroom
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For every poor-fit, under-researched pitch you have for podcast guests in your inbox, you likely also have one or two pitches from podcast growth experts promising thousands of downloads for just a few bucks. But is there an ethical version of this? Can someone genuinely help grow your podcast in a legit and ethical way? That’s the question we’re answering today.
This was a question submitted for our AMA features, which we’re moving over to the Podcast Newsroom! Make sure you’re subscribed so you get these episodes starting in August.
In this episode of The More Profitable Podcast, we’ll explore the reality of podcast growth experts, discuss the fundamental steps you need to take before hiring anyone, and understand the importance of targeted growth because all growth isn’t created equal.
3:30 - Updates on where to find and submit your questions for future AMAs.
6:15 - Why you should be wary of too-good-to-be-true growth promises.
10:00 - Understanding the purpose of growth and why it is important in your business (not just for growth sake).
18:20 - Why more listeners don’t always mean more conversions.
22:15 - Checking if your show is doing what you want it to do now (before worrying about improving it.
25:45 - Engaging with the right audience, and strategic growth methods.
30:00 - Finding the right experts and strategies to grow your podcast ethically.
Mentioned in Finding Ethical Podcast Growth Experts: Reality or Myth?Profitable Podcaster Mastermind
Podcast Strategy Intensive
The Podcast Newsroom
Submit Your Questions for AMA
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It’s time to build your own endless bucket of content ideas. Say goodbye to buying digital products or signing up for endless email lists for content inspiration, or worse scrolling TikTok hoping inspiration shows up on your FYP.
Instead, dive into strategies that actually work. Learn to create meaningful content that drives your business forward by doing its job of generating, educating, and converting your right fit clients.
In this episode of The More Profitable Podcast, we’ll discuss how to build a system for generating content ideas, why this approach is more effective, and how to ensure your content resonates with your audience. Let’s get started and take control of your content planning process!
3:15 - Why creating your own content plan is more effective than using generic ideas from others.
7:00 - How being mindful of your interactions can provide endless content ideas.
11:45 - The actual issue isn’t a lack of ideas, but recalling the best ones when needed.
15:30 - Practical tools like voice notes and Fathom for recording and recalling content ideas.
21:15 - How to evaluate and choose the right content ideas that align with your sales goals.
26:00 - Create a content calendar that drives your business goals.
Mentioned in Stop Using Someone Else's Content Plan When Trying to Sell Your ServicesFathom (Try 3 Months of Premium FREE)
Profitable Podcaster Mastermind
Podcast Strategy Intensive
The Podcast Newsroom
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Like any of us, I see plenty of ads on social media, and lately, there’s been a troubling theme around ways you can make sales without selling. This is insanely dangerous, and not at all new. The reason I want us to discuss this is that the theme I’m seeing lately is how you can use your podcast (public or private) as away to make sales without selling in your business.
And spoiler alert… that’s a lie.
In this episode of The More Profitable Podcast, we’re going to dig into why this notion is flawed and explore how your podcast can truly support your sales process – without trying to skip the most critical part: selling.
3:00 - Debunking the myth and understanding why selling is a necessary part of business growth.
8:45 - How your podcast can change the way you sell, but will never eliminate the need for selling.
13:30 - A real-life example of selling through podcasting
17:00 - Why selling is a skill that requires practice and awareness.
22:00 - Every small business owner's primary job is selling and how to strengthen your sales skills.
Mentioned in Reality Check: There Isn't a Way to Make Sales Without SellingPodcasting for Profitability Roundtable
One-Hour Sales Strategy Call with Stacey
Podcast Strategy Intensive
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If you’re using your podcast to generate, educate, and convert right-fit clients, then you need to show up for it in a big way. That’s why we're diving into what it takes to make your podcast a true sales asset in your business.
Spoiler alert: it doesn’t happen accidentally!
In this episode of The more Profitable Podcast, I'm getting a little soapboxy (consider yourself warned!) about the three critical elements you can’t skip if you want your podcast to drive business results. It's time to raise our standards and get intentional about how we use our podcasts as part of our sales process.
4:15 - Why your podcast content should focus on attracting and converting prospects rather than just entertaining your existing fans.
9:30 - How to create content that guides your listeners towards a purchase, rather than just explaining the process.
14:45 - Why being consistent is key to building trust and how it affects your podcast’s ability to convert listeners into clients.
Mentioned in 3 Critical Elements You Can’t Skip If You Want Your Podcast to Be a Sales AssetPodcasting for Profitability Roundtable
Podcast Strategy Intensive
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It’s time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.
We know it can feel overwhelming to make a change to your production process, but we’ve not met a client yet who wasn’t happy they made the move. That’s why we’re having this conversion today because it will allow us to make this whole process a lot less intimidating!
In this episode of The More Profitable Podcast, I'm breaking down the four essential items you need to have ready before you start with a new production partner. Trust me, having these sorted out will save you a ton of headaches and help you hit the ground running. We’re talking credentials, access, and all the little details that make a big difference.
3:00 - Why podcasters often overestimate what they need to have ready and how to simplify your preparation process
6:45 - Access to your podcast host credentials is crucial, even if you don’t plan to make a change anytime soon
10:30 - How to set up your website access for your new podcast production partner and why it's important to retain control over your site
14:20 - Understanding who owns your music and audio files and ensuring you have full access to them
18:15 - Making sure you have access to all your podcast templates and graphics and why they should belong to YOU
22:00 - The questions to ask a potential new podcast production partner
Ask Me AnythingPodcast Strategy IntensiveRate and Review The More Profitable PodcastProduction Services at Uncommonly More
Mentioned in What to Prepare Before Hiring a New Podcast ProducerSend us a text
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We all know we approach podcasting a little differently here at Uncommonly More, and today I’m sharing a prime example of that. We're diving headfirst into what I like to call the "20 Shitty Episode Experiment." Yep, you heard that right! We're all about embracing those perfectly imperfect first episodes and turning them into golden learning opportunities.
We'll chat about why it's totally okay to fumble around a bit as you find your podcasting groove, in fact, it’s essential. I'll share some juicy tips on how to experiment, discover your unique voice, and make sure your podcast lines up with your business goals. Plus, we're going to get real about the nitty-gritty of DIY production and why sometimes, less is more when you're just starting out.
We’re taking it a step further in this episode of The More Profitable Podcast and talk about how established podcasters can use this experiment when making a change. Plus, the signs to know when it’s time to go all in on your podcast and line up the support you need to shift it to the next level.
01:13 - How to break free from perfectionism and start creating podcast content to find your style and voice.
04:36 - Even for experienced podcasters, it is important to continue experimenting and making changes.
06:44 - Some of the outside changes that might dictate a change to your existing podcast.
11:13 - Encouraging DIY podcast production as a way to get started and try on podcasting as a beginner.
20:42 - How to balance personal experimentation with creating episodes that serve as sales assets.
26:24 - Tips for determining the success of an experiment and when it's time to go all in.
31:59 - When to debrief and identify the support needed to move forward effectively.
Mentioned in Navigating Imperfection with the 20 Shitty Episode ExperimentPodcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
Podcasting for Profitability Roundtable
Podcast Strategy Intensive
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It's crucial to align your podcast tactics with your overall strategy to attract, nurture, and eventually convert the right clients. The first step to that… understanding the nuances of these tactics so that you can choose the right tools for your strategy.
Too often, the tactics we discuss today are sold as strategies, and they’re simply not. That’s why in this episode of The More Profitable Podcast, I’m breaking down six popular podcast tactics. Two for attract, two for nurture, and two for convert, and sharing why they will AND why they won’t help get a podcaster to their goals depending on their goals.
Let’s go into these next 12 weeks being intentional with our tactics, it becomes easier to understand why things work (or don’t) when we fully understand why and how we’re using them. That’s why I urge you to focus on strategic planning this quarter. This isn't just about making a better podcast—it's about making a podcast that works for you and your business.
4:30 - The MOST common tactic to grow your show - feature guests.
13:11 - The impact of being a guest on relevant shows to attract the right audience for the podcast.
17:45 - The impact of how-to episodes based on the types of services being offered.
22:48 - It’s critical we’re aware of moving forward and not keeping the audience stuck in the mud.
25:00 - The effectiveness and relevance of case studies in different contexts.
26:00 - The timing of when we use assets like audio sales pages strategically for effective conversion.
27:25 - The need to integrate tactics into the overall strategy for successful outcomes vs using tactics as if they’re complete strategies.
Mentioned In How to Identify the Right Growth Tactics for Your Podcast StrategySubmit your question for the More Profitable Podcast AMA
One Trick to Prevent Podfade and Burnout Before It’s Too Late
How to Create the Perfect Podcast Intro
How to Craft the Perfect Podcast Outro
How to Craft the Perfect Podcast Description and Cover Art
How to Craft the Perfect Podcast Episode
Strategically Repurposing Your Content
Podcast Strategy Intensive
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Looking to start converting more clients from your podcast? Stick around I'm diving into the secret sauce of podcasting – yep, I'm talking about those three must-have content categories that'll turn listeners into clients.
We're going to play around with self-assessment episodes, audio sales pages, and the ever-so-sizzling social proof episodes. The best part, we’ve got examples below for each of these types. So in addition to talking through the strategy behind these episodes, you can check out some real life examples working for us.
Get your notebook because this episode of The More Profitable Podcast will be a gold mine of ideas for you to action with your own show.
5:33 - How your podcast can start helping listeners assess their readiness for the next step in their journey.
10:03 - Setting clear expectations and requirements for prospective clients through audio sales pages.
20:26 - The value of case studies and social proof to help potential clients understand what working with you looks like.
24:37 - The best next step to start implementing these episode types in your own show.
Examples of Each Content Type:Readiness:
How to Identify and Leverage Your Podcasting Type for SuccessWhat if Your Podcast Isn’t Just Content But Part of Your Sales Team?Audio Sales Pages:
What Working With Uncommonly More Looks LikeWhat Happens During a Podcast Strategy IntensiveCase Studies:
Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetUsing Your Podcast to Launch a Book with Andrea Liebross
Mentioned In The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to ConvertPodcast Strategy Intensive
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Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.
We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights.
In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman!
2:22 - Nicole shares her transition from personal stylist to business consultant and the launch of her styling consultancy.
4:02 - Nicole reflects on her first podcast's lack of strategic use and the challenges she faced in its promotion.
7:27 - The importance of proactive marketing and building relationships through the podcast.
9:28 - Nicole’s shift from reactive to a proactive approach in podcasting and marketing.
17:47 - Your permission slip to allow your first 20 episodes to be bad and the low-key launch approach.
21:17 - The benefits of having an established audience and building relationships before launching a podcast.
25:31 - The importance of building relationships with your podcast audience.
26:57 - Exploring the benefits of utilizing Podcast Strategy Intensives to gain insights and learning from the "shitty 20 episodes".
30:13 - How The Profitable Podcaster Mastermind helped Nicole in refining messaging, understanding the audience, and improving podcasting skills.
36:23 - The power of podcasting as a tool for practicing sales skills.
42:23 - Nicole shares examples of how her podcast episodes have influenced potential clients' decisions.
44:11 - My favorite Instagram hack for sharing my most shared podcast episodes.
49:25 - Visibility fears and the impact of vulnerable podcast episodes on audience engagement.
57:19 - The value of strategic support, accountability, and taking action to progress in podcasting and business.
Connect with Nicole OtchyThe Styling Consultancy | Instagram
The Six Figure Personal Stylist Podcast
Mentioned In Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetPodcasting for Profitability Roundtable
Podcast Strategy Intensive
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Too many business coaches are setting small business owners up for podcast disappointment, and honestly… podfade. You see, they’re selling the common misconception that podcasting should be primary about audience growth.
Spoiler alert: It's not just about racking up those listener numbers. I'm diving deep into what kind of results you can get from your podcast when you start shifting out of only thinking of it as a growth tool and start turning those eager ears into solid leads.
In this episode of The More Profitable Podcast, we’re going to focus on the real power of podcasting for brands and small business owners. It lies not just in reaching more people, but in educating those listeners into a decision. Let’s build your plan so you can craft some killer content that does more than just entertain. We're talking strategy, baby!
Let's get your podcast playing the long game.
1:05 - The dangers of following the traditional advice of using podcasting solely for audience growth.
3:50 - The concept of attract marketing and how podcasting can be used to attract new listeners
6:15 - Why it’s critical to be creating content that educates and converts, rather than solely attracting new listeners
8:54 - How specific episodes serve as valuable resources and become a key part of your sales process
11:04 - The power of aligning podcast content with business goals by focusing on educating and converting leads
13:18 - The concept of generating, educating, and converting your listeners and the importance of strategic content creation
19:33 - The importance of strategic planning and the offer of podcast strategy intensives to align podcast content with business objectives is highlighted.
Mentioned In How to Turn Listeners into Leads Without Losing Your MindPodcasting for Profitability Roundtable
Podcast Strategy Intensive
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Small business owners using their podcast to generate, educate, and convert right fit clients often consider their show, self sponsored. This is precisely how I see our show. Uncommonly More sponsors this show, that allows me to be use the CTAs to promote things like The Podcasting for Profitability Roundtable or our Podcast Strategy Intensives.
But does my business need to be the ONLY sponsor for my podcast? Maybe not.
Podcasters often thing sponsorships can be a cash cow, but hold your horses—there's a fine line between being resourceful and turning your podcast into an ad fest. That’s why we’re digging deep the pros and cons of adding third-party sponsors to your small business podcast.
In this episode of The More Profitable Podcast, we’re taking a no BS approach to podcast sponsorships for service-based businesses because there is never ONE right answer, or ONE right way, only you know what’s best for your podcast and your business.
3:29 - Using sponsorships to help get listeners ready to buy services or products.
7:33 - The risk of providing distractions and shiny objects to the audience you’re trying to convert.
11:52 - The impact of adding additional sponsorships on the listener experience.
17:1 - Right-fit sponsorships align with the show's goal of generating, educating, and converting right-fit clients.
20:47 - Assessing sponsorships based on your show's goals and your business model.
Mentioned In Pros and Cons of Adding Sponsors to Your Podcast as a Business OwnerPodcasting for Profitability Roundtable
Podcast Strategy Intensive
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Today we're diving into the art of the comeback. You know, that moment when you're ready to hit 'record' again after a little podcasting hiatus. But hold up – it's not just about pressing record; there's a method to the madness, and I'm here to spill the beans on how to relaunch your podcast with a bang, not a whimper.
We've all been there, right? Life happens, maybe client delivery picks up, and sometimes our podcasts need to hit the pause button. But getting back into the groove isn't just about picking up where you left off.
In this episode of The More Profitable Podcast, I'm getting real about the nitty-gritty of a relaunch. We're talking deep dives into the why's of your break, the fiery passion that's reigniting your podcasting flame, and – most importantly – crafting a comeback strategy that helps you build sustainability into your process.
1:15 - Stacey addresses common questions and concerns when relaunching a podcast after a hiatus, emphasizing the need for strategic decision-making.
5:02 - Why understanding the reasons for pausing the podcast helps you prevent another. But it’s CRITICAL to approach this with curiosity, not judgment.
11:49 - Explore the motivation behind restarting the podcast and the purpose the show will serve in your business moving forward.
17:18 - Using data to build an actionable and sustainable plan as you consider your new production process
24:42 - The importance of sustainable and supportive strategies as you relaunch your podcast
Mentioned In 3 Essential Steps for Relaunching Your Podcast After a Hiatus
Podcasting for Profitability Roundtable
Podcast Strategy Intensive
Rate and Review The More Profitable Podcast
Send us a text
Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.
See you there!Support the show
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