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A group of deceptive independent musicians recently uncovered a secret way to game one of Spotify’s most popular playlists for new music discovery.
We make a lot of content about scams in the music industry, and for a good reason. Nothing infuriates more than people taking advantage of dreamers for selfish personal gain. People shouldn’t be afraid to trust others with their aspirations, especially on Spotify of all places, but such is the world we live in.
Billboard recently reported on a new scam involving independent artists who leverage the following of other independent musicians for personal gain. These performers upload songs to Spotify with other, larger artists tagged as featured on the music. That tag gets the attention of Spotify’s algorithm, which then takes the material and distributes it to the release radar of people who follow or frequently listen to the more popular artist (who—to be clear—is not actually on the track in question).
When fans realize they’ve been lied to, the artist perpetuating the myth has already earned another stream for their song. Multiply that by hundreds if not thousands of incidents, and deceptive musicians could easily see a sizable boost in their streaming revenue through continual use of this tactic.
There’s a related problem that also needs addressing. Major label artists do not have to worry about similar scams being attempted with their likeness. As Music Biz host James Shotwell details in his latest video, Spotify has a manual review process to ensure the top of the charts cannot be fooled by deceptive business practices. That forces us to ask: Why don’t independent artists get the same treatment?
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Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
A midyear report by US market monitor Luminate—the same company behind the Billboard charts—has revealed the alarming fact that “new”/”current” music is becoming less popular in the country, and this statement can be backed up by facts and statistics, as first reported by Music Business Worldwide.
In the first half of 2022, Total Album Consumption (all streams and downloads, as well as physical album sales) of “Current” music (which means released in the 18 months before being streamed or purchased) dropped by 1.4% when compared to 2021.
With 131.3 million album sale-equivalent units reported for this year, “Current” music dropped almost 2 million units from the first half of 2021, which means that new music is not only selling less but is also being less popular in terms of streaming platforms. There was a drop of 3.7 between 2020 and 2021, which officially makes this a downward trend.
This tendency is opposed to the Total Album Consumption for “All” music in the US, which grew by 9.3% in comparison with 2021, standing at 475.4 million units sold.
Even more surprising is the news that “Catalog” music, which includes any release older than 18 months, grew by 14% in the year’s first half.
The report also found that “Current” music’s on-demand audio streams dropped by 2.6% this year, with an even more drastic decrease of 10.4% in video streaming platforms versus a 19% increase by “Catalog” music.
In his latest update, Music Biz host James Shotwell examines the possible contributing factors to our declining interest in current music. As he touches on the inherent lucrative nature of legacy acts, he also ponders who—if anyone—will become the next generation of “timeless” musicians.
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Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Pure Noise Records, and more. Visit http://haulix.com/signup for details.
The popularity of TikTok is leading a revolution in music release strategies that is unlike anything we've witnessed in decades.
Music marketing and release strategies are at the heart of every artist's career. How and when you release music matters as much as the content itself—sometimes more—and for the better part of twenty years, virtually every album has followed a similar promotional path:
1. Announce your release
2. Tease your release
3. Ask for preorders/presaves
4. Finally release the song
5. Promote the song
Traditional industry thinking tells us that you must promote music before its release because it's the only way to guarantee strong first-week sales, which often determines how much support a record will receive moving forward. History teaches us that if an artist fails to deliver an impressive launch week, the likelihood their label continues to pump money and attention into their career falls drastically.
As Bob Dylan said, "The times, they are a-changin'" because a new generation of musicians refuses to follow tradition. Between the boom of TikTok and the rise of the "give it to me now or I don't want it" culture, artists are choosing a more direct path to release and promotion.
1. Release the song.
2. Promote it.
That's it.
TikTok is an amazing tool for discovery, connecting users with an endless variety of content creators algorithmically-tailored to their interests. When someone hears a song snippet they enjoy, logic dictates they will head to the creator's profile, hoping to find their music online. If the user then visits the artist's page and FAILS to find the song they heard on TikTok, the chances they save the artist and return later are virtually non-existent. In other words, you have one chance to grab someone's attention, and if you blow it, they [most likely] won't return.
To avoid this problem, artists are now choosing to skip promoting new material until it's available worldwide. The risk of losing potential fans because you went viral before the release date is too high for most to gamble, but that's not the only reason.
The so-called "TikTok Approach" is also a cost-effective promotional solution for cash-strapped independent artists whose marketing budgets often equate to whatever they can spare after paying for living expenses. Rather than waste your money teasing a song or record people cannot yet enjoy, spend your pre-release time creating content you can share immediately following the song's premiere. Any engagement will lead to immediate streams (AKA money).
And it's not just independent artists shifting their thinking around releases. Everywhere you look, the time between a song or album announcement and the release date is shrinking. Even Post Malone, arguably one of the world's biggest musicians, announced his recent 2022 album only six weeks before its initial release. The first single? A surprise release.
Making this one adjustment to your next release strategy will ultimately save time and money. More importantly, it will give anyone interested in your music instant access to it. You want as few barriers between strangers and hearing your music as possible, and in our quickly evolving world, that requires making changes as culture dictates it necessary.
Remember the phrase, "Don't bore us, get to the chorus"? The same applies to release strategies. Stop fooling around and deliver. Your fans will be thrilled to see new music, and anyone new won't have to wait around to see if you're as good as your teasers claim. Everybody wins.
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Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Every artist has a story to tell, but alarmingly few seem to realize how many artists are telling similar stories. Every life is unique, but there are only so many relatable experiences that can be mass-marketed through song. That's why there are so many love songs and an equally large amount of heartbreak anthems. The same goes for songs about realizing life is short, mourning the dead, aspiring to better oneself, and of course, the timeless desire to flee one's hometown and chase big-city dreams.
Your story is unique, but you have to know how to sell your story for tastemakers to understand that.
Each day, in offices and remote workspaces around the globe, playlist curators and industry gatekeepers sift through countless songs from artists hoping they'll give them one of the very limited spaces available on editorial playlists. Certain tastemakers who specialize in things like mood-themed playlists may hear upwards of one hundred or more tracks with a similar theme or story in a single day.
If you want to be the ONE song that stands out from the competition, there are two factors you have to nail:
The song needs to be GOOD. Obviously. You need to sell the heck out of that song.Part one is up to you. As for part two:
The only thing separating your story of wanting to leave home and every other dreamer is in the way you sell it to someone else.
Start by breaking your song down to the simplest description possible.
"My song is about growing up in a small town and waiting to escape."
Great! We have a relatable perspective that millions, even billions, can easily recognize.
The only problem is—everyone has a song about wanting to leave your hometown.
If you want to attract playlist curators, tastemakers, or anyone at all, you need to be more specific.
Let's start with the "why" of it all. WHY do you want to leave your hometown?
"My song is about growing up in a small town and waiting to escape because I have big dreams."
That's better. You've narrowed the target audience slightly, but you've also gotten closer to your true market.
Let's add another detail, perhaps explore WHAT made us want to leave our hometown. Was it our family, the community, or something more existential? Maybe it's all three!
"My song is about growing up in a conservative small town and how nobody, not even my family members, can relate to your ambitions of a life outside the village limits."
The significance of your song and your perspective on life increases exponentially with each detail we add to our story. Those same details attract the gatekeepers of entertainment and inspire countless passive listeners to seek out more of your music.
With a little effort, our song about growing up in a small town and waiting to escape can be sold as an epic tale of wanderlust and misadventure inspired by unfortunate yet relatable circumstances.
"My song is about growing up in a conservative small town and how nobody, not even my family members, can relate to your ambitions of a life outside the village limits. It's about taking advantage of the opportunities presented to you and exploring them. Sometimes we will fail, but that's okay because failure is part of the journey. What's more important, to me, is that we try in the first place."
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Music Biz is brought to you by Haulix, the music industry's leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
**This episode is meant to be consumed in video form. If you are listening outside of Spotify, we highly recommend visiting our YouTube channel for the full experience. http://youtube.com/musicbiz**
TikTok has been celebrated as a revolutionary platform for music discovery and fan engagement. The video-sharing app has already helped over a hundred artists land on the Billboard charts, and it has made several more household names. In less than five years, TikTok has become one of the—if not the most—influential platform for artists looking to raise awareness for their talent worldwide.
But there's a catch. There's ALWAYS a catch.
When TikTok ushered in a new way for musicians to market themselves, the company unintentionally broke music marketing. It didn't happen overnight, and it wasn't intentional, but TikTok has created a space where the lines between fact and fiction blur in ways never previously thought possible. Users now question the legitimacy of everything, the good and the bad, which makes getting any message across increasingly difficult.
In his latest video, Music Biz host James Shotwell examines how we reached this point and what actions artists should take in response. Through numerous examples, James explains how misdirection and deception have fueled an age of discovery where every success story has another, often far less surprising, truth behind it.
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Music Biz is brought to you by Haulix, the music industry's leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
If you’ve ever received a DM from an individual promising something that felt too good to be true, this episode on scam artists is for you.
When I was beginning my career, my grandfather offered me advice that I carry to this day. “Wherever there are dreamers,” he told me, “there will be people looking to make a quick buck by exploiting that dream.” He knew scam artists were everywhere, but I’m not sure even my grandfather understood how prevalent such tricksters would be in 2022.
Every artist with an online presence has encountered a scammer. Maybe they posed as a fan to get friendly before trying to sell them special services, or perhaps they’re pretending to be a major record label exec. Either way, scammers are everywhere, and they target the hungriest artists because they know desperate people rarely think things through.
Ever since our first article on scam artists, musicians worldwide have contacted us regarding direct messages, emails, phone calls, and even business cards they’ve received from people they felt were trying to scam them. More often than not, those concerns were later validated when we uncovered the truth behind the false goods these individuals were promising.
We are still receiving messages from concerned artists. One musician, Jamal, even sent us screenshots and an in-depth description of their interactions with a scammer. We asked for permission to share their experiences with you, and thankfully, they agreed.
Music Biz host James Shotwell shares a step-by-step guide to understanding how scammers operate on social media in the video below. He shares Jamal’s experiences, including screenshots of his conversations, and even places a call to Warner Music Group.
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Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Remember the day Facebook and Instagram went offline? For several hours, two of the biggest platforms for promotion and information disbursement were nowhere to be found, leaving social media managers, artists, and labels everywhere scrambling. These “borrowed lands” that we’ve come to depend on for engagement were suddenly gone, and nobody knew when—or if—they would return.
Building On Borrowed Lands examines the ongoing debate over where artists and their teams focus their community-building efforts. A panel of experts in marketing and publicity will discuss the ever-evolving challenge of reaching people in the digital space, including the best places for engagement, the value of owning your content, and the timeless tips for success that still work today.
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Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
In this episode of Music Biz, host James Shotwell chats with Rock The Cause Records' founder and Vick Vern award-winning educator Scott Herold about how Minnesota’s High School for Recording Arts Vocational Discovery program uses Haulix to teach students about the music industry.
Learn more: https://haulixdaily.com/2022/05/hsra-haulix
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Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.In our latest ‘Fast Five’ interview, alternative artist Ali Slater explains how her day job helped prepare her for music promotion.
Ali Slater did not plan on becoming a musician. When the coronavirus pandemic began, she hadn’t as much as started a demo. Two years and several vaccine shots later, however, Slater is riding high on a wave of positive press from the release of her first EP. She’s become one of the most sought-after new stars of alternative music, and she’s done so largely from the comfort of her home.
Sitting in the center of a Venn diagram consisting of rock, pop, and alternative music, Slater draws influence from every corner of pop culture. She would probably tell you her home lies in the hearts of anyone who dreams of Vans Warped Tour returning, but I’d argue she’s not that easy to classify. Slater may sell herself as alt, but she’s a storyteller above all else, and her knack for engaging songwriting is making her a household name.
But getting to this point was never easy. Many artists launched projects during the pandemic. Most of those efforts came and went without much fuss if they ever got released at all. Consumers were overwhelmed by the amount of content promoted to them, not to mention their worries over the global pandemic, and most couldn’t find the time or mental space to care about music discovery.
But Ali Slater made people care. By utilizing skills she gained through working in the beauty field, Slater could maneuver social media with ease, which was helpful during a time when everyone was stuck at home on their phones. The world is opening up now, and Slater is preparing to meet her fans face-to-face, many for the first time.
In our latest ‘Fast Five’ interview, Music Biz host James Shotwell chats with Ali Slater about her quick rise through the alternative ranks. Slater explains her approach to marketing, how paid advertising helped her gain fans early on, and how she’s pivoting her promotional efforts as the world reopens.
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Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
In 2022, there are more ways to discover music than ever. Listeners can utilize multiple streaming platforms, dive into artists’ playlists, enjoy algorithmic internet radio, find songs playing in public via Shazam, and—as always—exchange mixes with their closest friends. That doesn’t account for countless music blogs and publications, charts, and other social metrics one could use to learn who is hot in entertainment right now.
As the avenues for music discovery have increased and the barriers to accessing music decreased, the number of artists vying for your attention has reached an all-time high. That in itself isn’t bad. Everyone who desires to make and promote music should be able to do so easily. However, the impact of that demand for attention on consumers is something we still don’t fully understand.
Think about it for a second. As a consumer, you always want to find the next great thing. It’s instinctual. We cannot help being this way. It doesn’t matter if we’re discussing restaurants or bathroom cleaners; people want the best. The same is true in music. We love the artists we love and have preferences, but a part of us is always looking for the next song or album or person or group that can make us feel alive all over again.
So, consumers want the next thing great song or artist as fast as possible, and more artists than ever are promoting more songs than ever to meet that demand. What could go wrong?
In short, burnout. On both ends.
Artists are becoming so conditioned to the constant churn of the modern industry that they abandon material almost as soon as it is released. It’s as if the three-to-six-month promotional cycle that precedes an album’s release is the only push the songs will receive outside of the artist’s subsequent touring. When those shows end, they will release more music, and it too will be largely forgotten in a few months.
Meanwhile, listeners look to playlists such as Spotify’s New Music Friday and Discover Weekly as the go-to destinations for new music. If an artist doesn’t make it into one of the very limited spots on this list, they have to hope an influencer with a decent playlist following or a massive brand uses their song. Otherwise, it’s up to fate and luck and whatever good word-of-mouth that artist has been able to build.
But that is an incomplete picture of discovery.
Music discovery extends far beyond release week. The long tail of music promotion is never-ending, and the proof is everywhere. Catalog streams are on the rise, as are catalog sales. Industry professionals realize that all material has value in the digital age, and they are scrambling to find ways to promote the content they’d previously left to rust.
Before you fall victim to thinking your opportunity to be discovered has already come and gone, please remember these five cold hard truths about music discovery.
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TikTok is where people discover music in 2022, so we’ve put together the ultimate guide for getting noticed.
View the full guide, complete with examples: https://haulixdaily.com/2022/04/tiktok-for-artists-how-to-successfully-promote-your-music-in-2022
TikTok is here to stay. Within a few short years, the wildly successful video sharing platform has become one of the world’s most popular apps, surpassing Facebook and Instagram in 2021 as the most used app in the United States. TikTok has become known for its ability to take complete unknowns and catapult them in front of millions overnight, all thanks to an insanely well-tuned algorithm. For all the gripes and criticism people may have, TikTok seems to be the one place online where truly anyone can have a chance at digital success.
But let’s be honest. You’ve probably tried creating TikTok content with mediocre results, or you’ve avoided making anything because you’re unsure how to start. Either way, it’s fine!
Starting a new platform is scary, especially when you understand how beneficial that service can potentially be for your career.
First thing’s first—If you haven’t started posting to TikTok yet, now is the time.
Don’t know what you’re doing? No problem! Nobody does at first.
The only person expecting you to be a TikTok perfectionist is you!
Got it? Okay! Let’s begin.
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
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Ahead of their third studio album, Stone Broken chats with Haulix about the secret to successful rock promotion in 2022.
Let’s face it: The rock marketplace is in a weird place. Never in the history of the genre have there been so many artists with countless unique takes on rock competing for the finite attention of listeners. It is both the best and worst of times because you can never listen to everything worth hearing, but that’s not even the worst part.
Before worrying about scaling the rock hierarchy, artists must first find a marketing angle that works.
Marketing is everything. That has always been the case, but it feels more important than ever in 2022. The demand for consumer attention is endless, and your budget for fighting alongside every IP and musician on Earth is limited. You have to find a path to success that doesn’t waste time or break the bank, and you have to do so while also attempting to make the best music of your career. Not that there is any pressure or anything.
The amount of great rock music available now vastly outnumbers the finite amount of time listeners have to experience it. The only way forward is through finding your audience and catering to them. It’s not an easy feat to accomplish, but one that is well worth the effort.
In the latest Fast Five interview, Music Biz host James Shotwell chats with UK rock band Stone Broken about how a constantly shifting marketing strategy has led to long-term success. The band’s third studio album, Revelation, arrives on April 15, 2022, through Spinefarm Records.
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details. -
Undeath vocalist Alex Jones appears in the latest Music Biz ‘Fast Five’ interview to discuss music promotion, branding, and more.
When was the last time you heard people talking about death metal? I don’t mean you and your friends hanging around chatting. I’m asking when, if ever, you can recall hearing death metal disgust in the wild? The genre has been around for decades, yet I’m willing to bet you don’t often hear it discussed.
American death metal is in the midst of a revival, unlike anything the genre has seen in decades. Determining why this is happening or how it came to be is anyone’s guess, but there is a new wave of fans and musicians fiercely passionate about music, art, and everything in between. These individuals and groups are ushering in a new era of death metal that is more inclusive, exciting, and fun. It’s serious music that doesn’t always take itself too seriously, and perhaps no group better personifies this idea right now than New York band Undeath.
After bursting onto the international stage with 2020’s Lesions Of A Different Kind, Undeath quickly ascended through the metal underground with propulsive jams that expertly blend ultraviolent lyricism with equally brutal musicianship. The band toured as much as the pandemic allowed but spent most of their time crafting the material to carry them into the next chapter of their career.
That album, It’s Time…To Rise From The Grave, hits shelves this April with a cacophony of heavy themes and sounds sure to please and disturb in equal measure. It’s a fitting continuation for Undeath and one that leaves plenty of room for the band to explore on future releases.
In this Music Biz update, host James Shotwell chats with Undeath vocalist Alex Jones for the latest edition of our ‘Fast Five’ interview series. Jones speaks about music promotion, artist branding, merchandising, and more as a timer counts down. There’s even some discussion about the state of death metal today.
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
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Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Register for Music Biz 2022: https://musicbiz.org/events/music-biz-annual-conference/
Learn more: https://haulixdaily.com/2022/04/music-biz-2022
In this Music Biz update, host James Shotwell shares an exciting update.
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With their eleventh studio album due out this month, let’s take a moment to learn from the ongoing success of rock favorites Papa Roach.2023 will mark thirty years since the birth of Papa Roach. The California rock band has released eleven studio albums, nearly a dozen EPs, and two live records during this time. The group has also toured the world dozens of times, including headlining performances at virtually every rock festival known to man. Nobody can claim Papa Roach hasn’t put in the work to be as reputable as they are today, but we’d argue the band still doesn’t get the recognition or respect they rightfully deserve.
Think about it for a second. How many bands that shot to success around the end of the 1990s can claim they are still going strong in 2022. Sure, many continue to record and perform, but how many are still competing for spots at the top of the sales and radio chart? We’d wager it’s less than ten groups, possibly even less than five, and Papa Roach is—without question—one of them.
In the latest Music Biz update, host James Shotwell takes a look at the career of Papa Roach and how the band has managed to stay relevant while so many of their peers have not. He uses this understanding to develop five keys to success that can easily be applied to any genre of music. From songwriting to engagement, every artist will find something here that can help them grow their career.
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Music Biz is brought to you by Haulix, the music industry's leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
For more: HTTP://haulixdaily.com
Subscribe to A&P Reacts: https://www.youtube.com/channel/UC0NpEEcmONWuTU3nfURmyKw
The wildly popular father-son review duo known as A&P Reacts share their secrets to success in an all-new ‘fast five’ interview with Haulix.If you’ve spent any time on YouTube, you’ve undoubtedly seen the hordes of reaction channels that exist in response to virtually any product or piece of entertainment you can name. Some channels review beauty products, and others cover toys. Some even cover music, which we’re going to talk about today.
Music reaction and reviews channels are, by and large, all the same. From one to five people (or more) gather in front of a camera while enjoying a notable artist’s latest song/video. If it’s a reaction, the people on camera consume the song/video in real-time while capturing their response. Hearing/seeing the music is far less likely if it’s strictly a review, but the commentary remains.
A short time ago, Pedro Almeida sought a way to connect with his teenage son. A lifelong fan of metal, Pedro believed his son could similarly benefit from the genre, and together the pair launched an unassuming YouTube channel called A&P Reacts. A couple of years and hundreds of heavy metal reviews later, the channel boasts more than 76,000 subscribers and has yet to monetize. For them, it’s all about the music and the togetherness. Everything else is a distant second.
Now, the father-son duo is gearing up for their biggest adventure yet. In the coming month, Pedro and his son will be headed to Iceland to judge a battle of the bands in connection with the Wacken Music Festival. This is the second time the team has traveled internationally because of their channel, and we have a feeling it won’t be the last.
In the latest edition of our ‘Fast Five’ interview series, Music Biz host James Shotwell chats with Pedro Almeida about his channel, its growth, and where he sees reaction channels going in the future. Pedro’s goals for his videos are among the purest we’ve heard, but make no mistake—The Almeidas plan to see how big their channel can become.
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The Music Biz podcast is your source for the latest industry trends, tricks, and success stories. Each week, host James Shotwell brings you the latest news and advice from throughout the industry, including interviews with today's top talent.
In this episode, James welcomes listeners to the all-new podcast to explain what we can expect from the show.
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
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Inside Music is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Rivers Of Nihil exist in rarified air for metal musicians. With a decade of technical death metal under their belt, including several massive concept albums, the group has established a pocket in the metal community where they alone reside. Their fans are open to whatever wild ideas and experimentation the group wish to utilize, and they're patient with the creative process. It doesn't matter if the group takes one year to write a record or three. Rivers Of Nihil fans will wait because they know the final product will be great.
Rivers Of Nihil will release their long-awaited new album, The Work, on September 24. The ambitious LP explores the necessary regimen behind progress. The album is about doing 'the work' of being an artist in a very literal sense. There is no finish line or mountain top for a group such as Rivers Of Nihil, and their sole mission is to continue excavating the depths of their creativity until they die or run out of ideas. It's an endless pursuit for a group that is nothing more than a constant work in progress, and they wouldn't want it any other way.
On this episode of Inside Music, host James Shotwell visits Rivers Of Nihil during a recent tour stop in West Michigan. Bassist Adam Biggs opens up about doing 'The Work,' returning to the road, and how songwriting works within the band. Biggs shares insight into how Rivers Of Nihil approach concept record, as well as the lessons he's learned trying to promote a unique sound in a cluttered music market.
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Inside Music is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
It finally happened! For the first time since March 2020, host James Shotwell recorded a new episode of Inside Music in the same room as the guest. The return of live music is providing new opportunities for connection, and we couldn't miss the chance to speak with one of our favorite fast-rising new groups.
While the world was isolating indoors, Undeath burst onto the international death metal scene with their blistering Prosthetic Records debut, Lesions of a Different Kind. The relentlessly brutal record combines influences from the genre's greatest acts with a modern approach to storytelling to create an engaging listening experience for fans of all ages. The band's following seems to confirm this, as it features people from all walks of life and every economic level. We're not saying modern death metal needed Undeath to exist, but their existence is helping the genre carry onward into a new decade with fresh talent and new listeners.
Undeath is currently touring America for the first time since Legions' release. The group serves as the act on The Black Dahlia Murder's fall headlining run, which features additional support from After The Burial, Carnifex, and Rivers of Nihil. Undeath is already rubbing shoulders with their metal peers in a big way, and they've got the added bonus of being the first band to welcome fans back to live metal shows. Their presence on stage sets the tone for everything that follows, and we're happy to report that they do not disappoint.
In this Music Biz episode, host James Shotwell chats with Undeath frontman Alex Jones about his band's return to the road. Jones recounts the band's efforts to remain creative during the pandemic, as well as the conversations that lead to their first shows back. There is even some discussion about the band's next release, which Jones claims is already written and ready to record.
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A seasoned industry veteran steering himself into a new musical lane, Graystar is making the music of the future. His songs offer an intoxicating mix of pop, rock, and saw influences, resulting in an altogether moving sonic experience. When we heard "Hazy," we knew we needed to meet the person behind the song. What we found is a hardworking dreamer inching closer to his destiny with each passing day.
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