Episoder
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In this episode, Frederik Boysen explains why itโs so important to track and optimize for profit, not just revenue. This episode is full of gems, enjoy!
About Frederik Boysen:
Frederik Boysen is the founder of ProfitMetrics, a tool that specializes in tracking (gross) profit for ecom brands.
- Follow Frederik on LinkedIn: https://www.linkedin.com/in/frederik-boysen-607ab444/
- Get a free trial of ProfitMetrics: https://profitmetrics.io/
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) โ https://www.ppcmastery.com/hub
๐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐.
๐บ YouTube: https://www.youtube.com/@ppcmasterycom
๐๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
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In this episode, Thomas Eccel shares best practices to drive results with Demand Gen campaigns (Google Ads). This episode is full of gems, enjoy!
About Thomas Eccel:
Thomas is a high-level Google Ads Specialist who quickly mastered Demand Gen after it was launched. They even call him โThe Demand Gen Whispererโ.
Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) โ https://www.ppcmastery.com/hub
๐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐.
๐บ YouTube: https://www.youtube.com/@ppcmasterycom
๐๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
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Manglende episoder?
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In this episode, Bob returns to talk about how drive results with Google Shopping. This episode is full of gems, enjoy!
About Bob Meijer:
Bob is the ๐ of Google Ads and Iโm proud to call him my business partner and Co-Founder at PPC Mastery!
Follow Bob on LinkedIn: https://www.linkedin.com/in/bmmeijer/
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) โ https://www.ppcmastery.com/hub
๐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐.
๐บ YouTube: https://www.youtube.com/@ppcmasterycom
๐๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
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In this episode, Geert Groot takes you through a practical approach on how to scale Google Ads with small budgets. This episode is full of gems, enjoy!
About Geert Groot:
Geert is a freelance Google Ads Specialist who manages 100+ accounts at once. He specializes in local businesses and is a master at driving results with small budgets. Heโs also an active member of The PPC Hub and frequently helps members drive results with small budgets.
Follow Geert on LinkedIn: https://www.linkedin.com/in/geertgroot/
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) โ https://www.ppcmastery.com/hub
๐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐.
๐บ YouTube: https://www.youtube.com/@ppcmasterycom
๐๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
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In this episode, Niklas Buschner shares an epic case study of how he grew a client from โฌ28K/mo to more than โฌ550K/mo in ad spend. This episode is full of gems, enjoy!
About Niklas Buschner:
Niklas is the founder of Radyant, a digital agency from Berlin. Heโs a member of The PPC Hub and frequently shares his insights to help the members in our community.
Follow Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) โ https://www.ppcmastery.com/hub
๐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐.
๐บ YouTube: https://www.youtube.com/@ppcmasterycom
๐๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
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In this episode, Adriaan Dekker takes you through the latest PPC news and trends, and shares a few golden nuggets on how to leverage LinkedIn to build your personal brands and get (freelance) clients. This episode is full of gems, enjoy!
About Adriaan Dekker:
Adriaan is my primary source of news updates and is officially the fastest-growing person in the PPC industry.
- Follow Adriaan on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/
- Subscribe to his PPC newsletter: https://adriaan-dekker.plugandpay.nl/checkout/google-ads-paid-newsletter
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) โ https://www.ppcmastery.com/hub
๐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐.
๐บ YouTube: https://www.youtube.com/@ppcmasterycom
๐๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
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In this episode, Bob shares the โModern-Day Searchโ framework to drive results with Search campaigns.
Search has changed a lot over the years and what worked in the past is no longer a guarantee for success.
Find out how to properly set up your Search campaigns. This episode is full of gems, enjoy!
About Bob Meijer:
Bob is the ๐ of Google Ads and Iโm proud to call him my business partner and Co-Founder at PPC Mastery!
Follow Bob on LinkedIn: https://www.linkedin.com/in/bmmeijer/
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) โ https://www.ppcmastery.com/hub
๐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐.
๐บ YouTube: https://www.youtube.com/@ppcmasterycom
๐๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
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In this episode, John Moran shares why you canโt trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy!
About John Moran:
John is one of the smartest minds in the PPC industry. He is the Co-Founder of Solutions8 and Chief Strategist at Tier11.
Follow John Moran on LinkedIn.
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
Join The PPC Hub: our global community of world-class Google Ads Specialists.
Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) โ https://www.ppcmastery.com/hub
๐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐.
๐บ YouTube
๐๏ธ Spotify
๐ Apple Podcasts
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Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.
In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.
Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").
Follow Kirk here:
- Follow Kirk on LinkedIn
- Follow Kirk on X
- Read his blog at ZATO Marketing
- Grab his book "Stop the Scale, Building a Digital Agency You Actually Like"
Subscribe to The PPC Edge
Get advanced Google Ads tips in your mailbox every Monday: https://www.ppcmastery.com/blog
Subscribe to The PPC Mastery Podcast๐บ YouTube: https://www.youtube.com/@ppcmasterycom
๐๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
๐ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAuc3ByaW5nY2FzdC5mbS9wb2RjYXN0LXhtbC8xODgyOA
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
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Letโs face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost.
Thanks to Thomas Eccel for submitting his question!
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Miles answers a question from Thomas Eccel:
โWhat are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?โ
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In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments.
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In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices.
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In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out!
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Miles answers a question from Bernt Muurling: โWhat do you want to achieve? What goal are you working towards?โ
Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast
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