Episoder
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Oz just got back from pre-season testing with Formula E, after a very last minute venue change. And Lins dives into what happens when Taylor Swift comes to Indy - motorsport gatekeepers be damned.
Notes
🇪🇸 Formula E pre season test
🎤 Taylor Swift x Indy Motor Speedway
🪖 Helmet auction
💄 e.l.f. cosmetics x Purdue College
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Who's the most marketable motorsport athlete currently? (According to a leading sports business media company, at least...) And how do teams and championships market themselves differently? Well, if you listen, you'll find out. Cheers ✌️\
📈 Check out the data
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Manglende episoder?
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Lins spent most of the past week trying to get WhatsApp back after a massive motorsport-related fail. Meanwhile Oz reminds us that some racing drivers are out there doing far more inspirational and productive things, like smashing world records.
🧐 Limited time offer until December, drop Lins a note instead of a WhatsApp
🦿 Mad respect for this
📸 Madlads
🐬 Whoever photoshopped this image, bravo
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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It's a fair question. Sometimes we don't actually know how to answer it.
But with Oz fresh off the plane from a busy week at the Austin GP and Lins headlong into multiple projects for brands in F1, they both share an insight into what actually takes up their time when they're working.
It's not saving lives but it is fun, so don't hate us too much 😘
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Sometimes, to be honest, when you work for a race team there are sponsorship deals that you really don’t want your team to make. Changing the coffee brand, for one. Oz has very strong opinions about coffee, so this is her time to shine.
Also in this episode, Lins asks ‘What do fentanyl overdoses and motorsport have in common?’ A new brand thinks it might have more in common than you think.
Oz has many favourite people to thank this week whilst Lins has an apology for someone.
Notes
🤳 Bet the F1 socials team can't wait to get their new phones
🫣 When technology brand deals go a bit wonky
🩺 Worth a look
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Lins and Oz are back from their gallivanting and finally, F1 have announced their deal with LVMH so Oz is about to go bankrupt
This week, they’re chatting about the official LandoStand at next year’s British GP which sold out in under two hours and another F1 deal - this time with Oz’s favourite toy/ mindfulness thingamajig.
Notes
🍦 Stefano Domenicali's suit
🫡 LandoStand
🧱 Lego x F1
❤️ Legend number 1
💙 Legend number 2
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Coming to you from the past, because Lins and Oz are both on their travels, we've got all the chat for you. From a brand paying car drivers to pretend to be NASCAR drivers, and how clever livery designs make some brands pop. And some, just don't.
Back next week for a more up-to-date episode, when Oz and Lins will be bronzed, relaxed and probably disappointed that they're no longer on holiday. Boooo.
Notes
⏱️ LVMH x F1 deal still TBC
💸 Get paid to have your car stickered up like a NASCAR
⚰️ Liquid Death x Yeti Casket Cooler
🍻 You'll find Oz here during the Austin GP week
🔋 Williams F1 x Duracell livery placement *chef's kiss*
🍩 Ken Block’s iconic liveries
🤐 BAR’s zip livery solution to an FIA problem
🤌 This Italian genius automotive media designer
🖌️ And another clever livery design chap
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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It’s that time of year when - for some championships - multiple teams and drivers could win world titles, so Lins and Oz dig into how teams and brands prepare to celebrate wins, and why nobody wants to be the person in the team who has to order the 'WINNERS!' t-shirts and jinx it before the season is finished.
Then we dive into the world of relationships in the paddock. Oi oiiii! Alright, not those ones… But do we all get along behind the scenes, despite being competitors on track? Let's hope so, eh, otherwise it would be pretty miserable.
Notes
🏆 Vodafone's winner's tees - some poor sod had to ship these round the world to every race. Hope you're doing OK, wherever you are <3
💸 When Kimi almost bankrupted Lotus through winning too much
🍔 The day Bernie Ecclestone felt kind enough to feed hungry Lotus team members
🧑🚒 McLaren ended up on fire, so other teams took in their hospitality guests in Spain because #oneteamonedream
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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This week, Lins and Oz are chatting about fan community groups that have sprung up in motorsport of late - bravo to them, and long may they prosper.
Plus, where can you get your motorsport fix outside of the big international races? Why not have a look at a local Speedway race? Or maybe a Sunday Scramble in rural Oxfordshire? Or don't. You do you.
Notes
👯♀️ Check out the Girls Across The Grid community
💁♀️ And their excellent events
☕️ Get your coffee and cars fix at Caffeine and Machine, UK
🚗 Or go for a more British heritage motorsport day out in Bicester, Oxfordshire UK
🤨 Or, if you prefer to be sprayed with shale whilst gear-less bikes whizz past, try this
😘 Thanks for keeping us waiting, Adrian
❤️ Mike Spinelli, the legend
😂 Who also wrote this about Lins many years ago
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Lieutenant Porridge and General Donzelot are here to invade for another episode - to see if we can all just stop comparing electric and combustion racing series, once and for all, please? Thanks.
Plus, we've reached peak sports BTS documentary and we're a bit over it. Except for the good ones, which we have handily recommended below. You are welcome.
Notes
🎥 Watch some of the best characters in WRC
😭 Also watch the pre-cursor to Lins' pandemic-failed Valentino Rossi doc
😬 See if you can spot the DTS crew being ignored by Max as he went sailing in St Tropez
📕 Buy Will's new book (and keep an eye out for Lins' book... at some point...)
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Nope, that's not a joke title - but please don't sue us, Curtis Jackson... In the week that NASCAR announced that is was 'going international' AKA running a race in Mexico, we dig into why it's never really taken off outside of the US
Also how can you legitimately travel for 20+ weeks a year without going insane? Packing cubes, that's how. Our best motorsport work travel tips will save the day, probably, maybe.
And we have a four legged guest host today, because dogs are for life, OK?
This week's links
🇲🇽 NASCAR goes to Mexico
🇺🇸 When Britain tried to run NASCAR races, bless us
🧳 Not sponcon but we just love them
❤️ Her actual name is Ariana Bravo and she's a badass
🎙️ Driven By Diversity podcast archive
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Ready for some motorsport hot takes? We got you.
We’re diving into how rights holders can work better with creators who aren’t traditional broadcasters or official media partners - and how other sports get it right whilst motorsport doesn’t really get it, yet…
Plus F1 Academy has bagged itself a new partner which is not something to be sniffed at these days - what will they bring to the series? (Spoiler: not the best liveries, soz)
Links of the day
👩⚖️ Cease and desist, ye F1 creators
🏀 NBA doing it right
👯♀️ FQ x F1A
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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F1 Summer Shutdown is almost over but Lins and Oz are squeezing in every last ray of sun before all hell breaks loose again
Lins finally gets to share her hatred of 'themed merch' - basically anything with a palm tree/ flamingo/ cowboy hat on it - whilst she and Oz talk about the people that are doing it right (not looking at you, Max)
It's also time to talk about feeding an army in the paddock, and why all that glitters in F1 hospitality isn't gold, especially if eating dairy makes you vom and you've spent £5k on a ticket, awks
Some links for you lovely people
🇫🇷 Enchanté - DR doing it right
🔠 A dull press release announcing an exciting F1 x ASSC x UNDFTD collaboration (who needs vowels anyway?)
🦩 McLaren x Reiss not bringing flamingoes to British high street retail
🤠 McLaren x Levi's bringing the cowboy to a saloon bar near you
🙊 NSFW! Valentino Rossi being naughty
🎌 Lewis doing cool Japanese shit
👚 Parc Fermé being absolute creative legends
💁♀️ F1Toni reclaims the Sunday Fangirl cliché
🦪 Caviar is extra at the Miami GP
🌮 But they did do some awesome local food joint pop-ups
🏎️ Rabab Tantawy AKA Babs doing her thing
🖌️ Babs doing her other thing (her epic Dubai studio for artists)
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Nobody is emailing Oz or Lins all day and long may that continue (well, for another week at least)
You couldn't miss the unofficial Olympic mascot that is Snoop this past couple of weeks and motorsport needs its own version. Or maybe Jeff Goldblum? Let's have both.
And Oz and Lins throw together the brands they would love to bring into motorsport - if they had no limits on budgets, conflicts or old school advertising rules.
PSA: can everyone continue to limit their emails when they come back from Summer Break, please? Cheers.
Links of joy 🤩
🏡 Airbnb Icons (that UP! house rocks)
🎒 Lins really wants to add this Rains bag to her collection, if anyone wants to buy it for her, thx
🎽 The best Olympics team kits
🦉 The Duolingo social media badass
👃 Denim for men (probably women too, tbh)
🐾 Snoop and Kevin Hart Olympics highlights 2021
🐎 Snoop dresses for the dressage
🛩️ Tom Cruise x Channel 4 x British GP x Top Gun: Maverick 2022
⚽️ BBC Sport World Cup Final 2014 closing montage
🎥 Founder Creative run by Tom Gent AKA the BBC Sport/ Top Gear legend
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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It's finally F1 Summer Break and you can't wrestle Lins's swimsuit out of her cold, dead hands until September.
We talk pre-grid shows, why F1 could use a bit of Olympics Celine Dion magic (who couldn't?) and why consumer banking brands are flocking to F1, taking over from the investment banks of yore. It's more fun than it sounds, honest.
Link love 🔗
🎻 Hans Zimmer doing Austrian orchestra things
🤷🏼♀️ The Formula E intro song (nope, us neither)
🧐 Nicole Kidman's husband (who?) singing about his car in Vegas. Oh boy.
😐 The whole 2023 Vegas GP opening ceremony. Kylie, John Legend and some other people Lins has never heard of
😩 Please can someone stop inviting will.i.am to F1 events, thanks
😂 Martin Brundle doing Martin Brundle things
💳 McLaren x Mastercard
🏦 Monzo lolling their way through LinkedIn
😖 Ollie Bearman's cockpit headrest post-Jeddah GP
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Oz has finally wrapped up the Formula E season, and confesses to 'borrowing' something from Driver's World Champion Pascal Wehrlein. Lins has just been enjoying the sunshine, post British GP, TBH.
We dig into how two-wheel brands activate in motorsport vs 4-wheel - and why it's probably easier to do things with fewer wheels.
And we give props to Williams F1 for their incredible fan engagement events - including 199 people chasing Alex Albon around a London park, all in the name of protein.
Ryan Reynolds gets a shoutout too, because: Ryan Reynolds.
Links away 🔗
🐺 Deadpool & Wolverine x Alpine F1
🎮 Deadpool & Wolverine ass controllers. Sure.
🏍️ Yamaha Racing Experience
🚑 Aston Martin F1 Medical and Safety cars
🦑 Willams F1 x Kraken Fan Zone
💪 MyProtein Move Club
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Oz (professionally trained make-up artist, don't you know?) eulogises on why she loves the latest trend for beauty brands jumping into motorsport partnerships. Lins doesn't necessarily agree. Sorry about that.
And who's the big daddy when it comes to the highest paid athletes in motorsport, according to Forbes at least? And yes, big daddy is the correct term as not one woman appears in the list. Ever. Since 1990. *sigh*
Fancy a sneaky link? We got you.
🧢 Lewis Hamilton gets fancy with Dior
👁️ Rimmel takes a swipe at F1 Arcade
💄 Charlotte Tilbury beautifies F1 Academy
💋 e.l.f. makes up with Katherine Legge at the Indy500
⏱️ Time for Rolex to leave F1?
📈 Forbes Highest Paid Athletes 1990-2022 Infographic
💸 Forbes Highest Paid Athletes 2024 article
❤️ Ralf Schumacher you legend
🎨 Our artwork was kindly made for us by NOT Wieden + Kennedy
📧 Send us your questions to [email protected] and we’ll do our best to explain why the hell certain things happen (or don’t) in motorsport 🤷🏼♀️
📱 Find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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🇬🇧 Well, inevitably, we both got Silverstoned but we both survived. Proud
🤦🏼♀️ But wompwomp, this was the week that F1 decided to call their upcoming F1 movie... F1. What a time to be alive
😕 Lonely Lando speaks for us all but don't worry, we've got great mates around us too
🪭 Fans. Not those ones, motorsport fans. Why some F1 teams don't engage them well, and who does it best
👕 Oz's t-shirt range coming soon to a store near you. Probably, maybe
Notes
Race Against Dementia
See if you can spot the F1 logo on this movie poster
See if you can spot the plot in this F1 movie teaser
Lando story in the Guardian
Lewis post-race-totes-emosh-post
Fan engagement expert Dr Georgie Carroll lays it down to teams
Amy Overy has been smashing it out of the park for 25 years
Legendary LAT Images
Hosted on Acast. See acast.com/privacy for more information.
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Why do movie promoters use F1 for marketing? (probably because it works... 😉) Oz tells us about some of the movie promos she's worked on and Pastor Maldonado gets a name check. Lins recounts an awkward Hollywood encounter and showcases her appalling knowledge of 99% of movies that have ever been made
Oz and Lins lament how some of their best motorsport ideas have happened without them actually being involved and their favourite people of the week are revealed
Also we'd recommend you don't try to break into Lins's house in the night, cheers 🥂
Links ahoy
🌪️ VCARB X Twisters (2024)
🤷🏼♀️ Just in case you don’t know who Glen Powell is either
😈 Lotus F1 x Mad Max (2015)
🛸 Renault F1 x Star Wars 40th anniversary (2017)
🌌 Red Bull Racing x Star Wars (2005)
💎 Jaguar F1 'lose' a diamond in Monaco (2004)
🤓 Williams F1 x The King’s Man (2021)
📱 Mercedes F1 Team x the WhatsApp button
👨🏾🏫 Lewis Hamilton reads a bedtime story
🍗 Lando Norris eats chicken
🏍️ Lewis and Valentino Rossi swap F1 car and MotoGP bike (2019)
😂 Just in case you don’t know who Alan Partridge is (shame on you)
❤️ Our artwork was kindly made for us by NOT Wieden + Kennedy
🎧 Listen on your favourite player
🎥 Watch on YouTube
👀 Send your questions to [email protected], find Oz on Instagram @pandea and Lins on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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What happens when the sh*t hits the fan in motorsport? Erm... lots. (Ask us how we know)
And why are so many motorsport brand partnerships boring these days? We demand more fun, despite the fact that most racing drivers are terrible comedians.
Plus: our favourite Finn. Whatta guy.
🇫🇮 Hej ja kiitos (that's goodbye and thanks in Finnish, OK? OK.)
Link partyyyy
🐊 NASCAR x Liquid Death/ Crocs
🩴 Valtteri Bottas x Uber Australia
💦 Nico and Carlos go water sliding in 2018
🖼️ Our artwork was kindly made for us by our pals at NOT Wieden + Kennedy (AKA the people who came up with 'Just Do It' for Nike, and they also rebranded Formula 1 a few years ago with their fancy new font and style). Yep, we fancy too.
Hosted on Acast. See acast.com/privacy for more information.
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