Episoder
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#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons
Bill Rice, fellow class of '92 alum from @usafaofficial, joins me as I publish this on the 33rd anniversary of our graduation.
00:00 Introduction and Background
01:03 Lead Generation Strategies
03:22 Navigating the Noise in Sales
05:21 The Evolution of Sales Techniques
09:10 Cold Calling and Email Strategies
11:52 Leveraging Technology in Sales
15:16 Content and Engagement Strategies
19:00 Surveys and Lead Capture Techniques
23:29 Using LinkedIn for Outreach
26:42 AI in Sales Follow-ups
29:15 Nostalgia and Technology: A Generational Shift
31:59 The Impact of AI on Human Interaction
35:01 Creativity in the Age of Automation
37:56 Navigating Advertising in a Digital World
41:00 Building Connections in a Changing Landscape
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Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
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#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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#12WeeksToPeak #negotiation #SelfImprovement #LifeLessons
In this conversation, I sit down with Andres Lares, a negotiation expert, to discuss the intricacies of negotiation, leadership, and sales training.
Believe it or not, we get into the importance of goodwill in business relationships. (I always leave a little meat on the bone so my prospects and business partners want to come back to work with me.)
As The Sales Whisperer®, of course, we discuss the value of training.
As a Brazilian Jiu-Jitsu practitioner, I discuss being adaptable as a key component of a negotiation training program.
As an Air Force veteran, we get into the role of leadership in employee retention. (Unfortunately, leadership is sparse in the military, the private sector, schools, churches, HOAs, PTAs, Little League, and everywhere in between...But I digress.)
As usual, balance is key in business and in life, so we look at the need for creating a balance between structure and flexibility in sales processes, as well as the significance of self-reflection and feedback for personal growth.
"The worst-case scenario is not a no."
We agree on the philosophy of incremental improvement and the necessity of practice and preparation in negotiation and in life.
We also agree on the intricacies of negotiation and the importance of tailored training for effective communication. You must understand the buyer's perspective and maintain integrity in your business: prospecting, selling, and fulfillment roles.
As we say in the military, the more you bleed in training, the less you bleed in battle, so we dive into the significance of preparation, emotional intelligence, and the role of negotiation training in building confidence and credibility.
Finally, Lares shares insights on the challenges of hiring skilled facilitators and the value of asking the right questions to uncover the truth in negotiations.
"Nothing convinces like conviction."
GUEST INFO:
Guest Site: https://www.shapironegotiations.com/resources/books/Guest LinkedIn: https://www.linkedin.com/in/andreslares/Guest X: https://x.com/sninegotiationsGuest Instagram: https://www.instagram.com/shapiro_negotiations_institute/00:00 Introduction to Negotiation and Leadership
02:49 The Power of Nice in Negotiation
06:08 Value-Based Negotiation Strategies
09:05 The Importance of Training and Adaptability
11:59 Balancing Structure and Flexibility in Sales
14:55 The Role of Leadership in Employee Retention
18:10 Investing in People for Long-Term Success
20:56 The Incremental Improvement Philosophy
24:04 The Role of Feedback and Self-Reflection
27:11 The Importance of Practice and Preparation
30:48 The Art of Negotiation and Training
39:41 Understanding the Buyer’s Perspective
42:15 The Importance of Integrity in Sales
46:43 Tailored Training for Effective Negotiation
53:19 Books and Resources for Negotiation Skills
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
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Manglende episoder?
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#12WeeksToPeak #nytimes #bestseller
Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.
He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes the importance of understanding the market dynamics and distribution channels for authors aiming for success.
We explore the intricacies of thought leadership, marketing strategies, and the importance of building genuine relationships with customers, and we discuss the distinction between transactional marketing and relationship marketing, emphasizing the need for emotional security and intimacy in business interactions.
The dialogue also touches on the challenges faced by small businesses in navigating the marketing landscape and the significance of effective communication in fostering long-term customer relationships.
Michael Drew's book retreat: https://bookretreat.com/
Guest email: [email protected]
00:00 Introduction and Background of Michael Drew
02:21 The Journey to New York Times Bestsellers
08:09 Understanding the Economics of Book Publishing
12:57 The Evolution of the Publishing Industry
19:14 The Importance of Distribution in Book Success
24:26 The Objective of Thought Leadership
25:14 Building Relationships vs. Transactional Marketing
28:30 The 12 Steps of Intimacy in Marketing
30:25 Understanding Customer Needs
36:12 The Science of Emotional Security
40:55 Navigating the Marketing Landscape
42:15 Breaking the Cycle of Burn and Churn
48:22 The Importance of Communication in Business
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
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#12WeeksToPeak #marketingautomation #growthmindset
Chris Brisson is the founder of Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI.
00:00 The Evolution of Sales Message
02:49 Understanding SMS and iMessage Dynamics
06:10 The Need for Specialized SMS Platforms
08:52 Integrating SMS with CRM Systems
12:09 The Importance of Two-Way Communication
15:00 Engagement Strategies and Opt-In Rates
18:04 Speed to Lead and Modern Communication Challenges
24:44 Engaging Kids in Sales Activities
25:39 Text Messaging in Business: The Lifecycle
26:56 Capturing and Connecting with Leads
28:52 The Shift to SMS in B2B Communication
30:25 Integrating SMS with CRM Systems
32:06 Utilizing Templates and Playbooks for SMS
33:24 Multimedia Messaging Strategies
35:25 Mobile Communication in Sales
37:07 Best Practices for SMS Communication
39:27 Tracking Engagement through Links
40:15 Branding Challenges with Messaging
42:07 Future Expectations and Closing Remarks
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
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#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!!
Site: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/in/shanebarker/Business LinkedIn: https://www.linkedin.com/company/tracefuse/Business X: https://x.com/tracefuse Shane's X: https://x.com/shane_barkerThis dude spent TWO YEARS figuring out how to navigate the Amazon digital jungle, cracked the code, and is making bank!!
Shane Barker, founder of TraceFuse, is helping Amazon sellers fight fraudulent reviews, and he's making waves.
He has created a system that also helps Amazon sellers with reputation management as well as how they can navigate Amazon's review guidelines.
Shane shares insights on the impact of negative reviews and the strategies employed by TraceFuse to help sellers maintain their online reputation.
We share some personal experiences with reviews and the broader implications of AI in the e-commerce space and the evolution of TraceFuse, which specializes in managing Amazon reviews.
He shares insights on building trust in a skeptical market, the importance of client relationships, and innovative pricing models that have contributed to the company's success.
Shane emphasizes the significance of understanding client needs and expectations while also exploring effective marketing strategies to engage clients. The discussion highlights the entrepreneurial journey, the challenges faced, and the strategies implemented to achieve growth and success in the competitive landscape of online business.
****TraceFuse is an AI-powered solution built to protect your brand’s reputation on Amazon, ethically and effectively. Our approach to negative review removal is 100% compliant with Amazon’s guidelines and executed by a dedicated team that knows Amazon’s policies inside and out. Headquartered in Reno, Nevada, and supported by a global network of talent, our experts manage everything for you—from review detection to case filing—so you don’t have to lift a finger. With over 13,000 reviews removed and 500+ brands served, TraceFuse has become the go-to authority in Amazon review removal. Featured on MSN, Business Insider, and Yahoo Finance, we’re proud to lead the way in helping Amazon sellers protect their listings, grow their sales, and restore trust in their brand.****
00:00 Introduction and AI Discussion
03:03 The Role of AI in Review Management
06:13 Understanding Amazon's Review Guidelines
09:12 Fraudulent Reviews and Their Impact
11:55 The Importance of Reputation Management
14:56 Navigating Amazon's Review System
18:00 The Challenges of Review Removal
20:50 Personal Experiences with Amazon Reviews
23:58 Conclusion and Future Insights
27:04 The Journey of TraceFuse
31:05 Building Trust in a Skeptical Market
34:00 Scaling Success and Client Relationships
38:29 Innovative Pricing Models and Client Onboarding
41:07 Understanding Client Needs and Expectations
46:44 Marketing Strategies and Client Engagement
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
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SMS is not dead; it's evolving and still effective.
Text messaging remains a personal connection tool.
The industry has shifted towards messaging as a primary communication method.
AI is being leveraged to enhance business operations and customer engagement.
Simplicity in marketing automation can lead to better results.
Legacy businesses present opportunities for growth through technology.
The future of communication will be driven by real-time data and AI.
Businesses need to adapt to the changing landscape of technology.
Effective communication is key in a tech-driven world.
The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success.
Perfectionism can hinder progress; taking action is more important.
Building relationships through personal touches like handwritten notes is effective.
Text messaging can significantly enhance customer engagement.
Entrepreneurs should focus on simple, actionable strategies.
Understanding the numbers behind your marketing efforts is essential.
Embracing failure as part of the learning process is vital.
The human element in business is irreplaceable, even with technology.
Iterating and adapting quickly can lead to better outcomes.
Creating conversations with customers can unlock new opportunities.
Guest Site: https://www.salesmessage.com/
Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/
#12WeeksToPeak #entrepreneurship #saas
00:00 Introduction to SMS and Its Relevance
04:14 The Evolution of Sales Message
08:28 AI's Role in Modern Business
12:45 The Future of Communication and Technology
17:34 Opportunities in Legacy Businesses
21:14 Simplicity in Marketing Automation
24:57 The Importance of Consistency in Email Marketing
30:16 Overcoming Perfectionism in Entrepreneurship
36:35 Building Relationships Through Personal Touch
41:40 Texting as a Business Strategy
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ -
Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry.
We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today.
Gene highlights the need for proper education in the HVAC industry to ensure quality service and customer satisfaction.
In this conversation, Gene Slade discusses the current challenges in the financing landscape for contractors, emphasizing the importance of service departments and maintenance in the HVAC industry.
He highlights the impact of rising interest rates and tariffs on the market, and shares insights on effective sales strategies, particularly the need for emotional connection and listening skills in sales.
The discussion also touches on the human element in sales, stressing the importance of genuinely caring for clients.
00:00 Introduction to Gene Slade: The HVAC Hero
05:59 Transitioning from HVAC to Sales Training
12:15 The Evolution of Sales Techniques
18:59 The Role of AI in Modern Sales
22:13 Challenges in the HVAC Industry Today
22:32 Industry Financing Challenges
25:25 The Importance of Service Departments
27:35 Impact of Interest Rates and Tariffs
28:37 Sales Strategies for High Ticket Items
32:20 Listening as a Sales Tool
36:36 The Human Element in SalesFree daily tips to fix your faith, family, fitness, and finances plus a copy of the "Inbound Sellers" Newsletter at https://free.fixerwes.com
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#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment
00:00 Introduction and Background
02:15 The Role of Leadership in Sales Management
05:15 Accountability and Ownership in Management
10:55 Communication and Team Dynamics
15:13 Identifying Underperformance Causes
20:12 The Importance of Emotional Stability in Sales
22:58 Developing Leadership Skills
23:30 The Importance of Leadership in Sales
25:19 Balancing Skills and Leadership Training
27:03 Quality Control in Sales Management
29:00 Immediate vs. Long-term Results in Sales Training
30:08 Focusing on Top Performers
32:20 The Role of Marketing in Sales Success
34:51 Improving Lead Quality
36:35 Global Client Engagement and Cultural Insights
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
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#12WeeksToPeak #ecommerce #onlinebusiness
David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.)
We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful online business.
David shares insights on the challenges of selling on Amazon, the benefits of owning customer data through Shopify, and the significance of diversification in business models.
We also get into the importance of hiring the right team and the value of veterans in the workforce. (We know the Air Force is best!)
We also discuss David's journey from accounting to entrepreneurship. He discusses the importance of e-commerce and conversion rates in business growth, as well as redefining what it means to be an entrepreneur in a team setting.
00:00 Introduction to E-commerce Success
03:10 The Amazon vs. Shopify Debate
06:11 Understanding Profit Margins in E-commerce
09:05 The Importance of Customer Relationships
12:12 Diversification in E-commerce Business Models
15:12 Hiring and Managing a Team for Success
24:22 The Value of Military Experience in Hiring
28:31 From Accounting to Entrepreneurship: David's Journey
33:04 E-commerce Insights and the Future
39:00 Redefining Entrepreneurship: Working for a Team
43:54 Connecting with the Audience: Resources and Closing Thoughts
Key Points
Data-driven decisions lead to better performance.Amazon's dominance in e-commerce is being challenged.Owning customer data is crucial for long-term success.Profit margins on Shopify can be significantly higher than on Amazon.Customer relationships enhance the e-commerce experience.Diversification is essential for a healthy business model.Hiring veterans can improve team performance.Good help is hard to find, but it exists.Building a brand is more valuable than drop shipping.Engaging with customers adds humanity to e-commerce transactions. Military experience can provide valuable skills in the workplace.Using traditional methods like newspaper ads can yield reliable hires.E-commerce offers a better shopping experience for consumers.Building a business requires grit and resilience.Documenting your entrepreneurial journey can inspire others.Conversion rates are crucial for business growth.Working in a team can enhance entrepreneurial efforts.There's no shame in working for someone else.Taking risks in your career can lead to new opportunities.You can always return to your previous job if new ventures don't work out.Guest Site: https://firingtheman.com/
Guest Site: https://buildgrowscale.com/
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
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#12WeeksToPeak #Sales Training #selfimprovement
00:00 Reconnecting and New Ventures
03:14 The Evolution of Sales Post-COVID
05:57 Prospecting in a Distracted World
09:05 The Balance of Automation and Personalization
11:59 The Journey into Sales and Communication
17:58 Sales as a Life Skill
18:30 The Sales Mindset in Everyday Life
20:06 Building an Online Academy for Sales Training
22:27 The Importance of Team Collaboration in Sales
23:12 The Art of Customizing Speeches for Different Audiences
25:38 Core Principles of Sales and Personal Branding
28:20 The Journey of a Speaker: Challenges and Opportunities
30:16 The Meaning Behind Orange Leaf Consulting
31:27 Passion for College Football and Southern Culture
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
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Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.
We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.
John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth.
We touch on personal experiences and reflections on entrepreneurship, and the evolving landscape of corporate employment, particularly in the context of healthcare and optometry.
John and I explore the balance between growth and value in business, the challenges posed by healthcare consolidation, and the importance of leadership as influence.
John emphasizes the need for personal growth and a positive mindset, encouraging listeners to start their journey toward improvement and success.
00:00 Introduction and Personal Background
02:07 Overview of Texas State Optical
05:01 Understanding the Optometry Business Model
11:11 Marketing Strategies and Brand Management
18:53 Strategic Focus on Texas
25:02 Reflections on Industry Dynamics and Personal Insights
26:32 The Shift in Corporate Employment and Loyalty
30:15 Balancing Growth and Value in Business
34:44 Navigating Healthcare Consolidation Challenges
39:10 Leadership as Influence and Personal Growth
45:51 The Importance of Starting and Continuous LearningGuest LinkedIn: https://www.linkedin.com/in/jdmarvin/
#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
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Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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SendSpark allows for personalized video outreach at scale.
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
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#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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Guest Site: https://www.theprofitbootcamp.com/
Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
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LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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#GoalSetting #PersonalDevelopment #SelfImprovement
Author, physicist, YouTube legend, and former professional boxer Ed Latimore returns to discuss his journey as a professional boxer, author, and social media influencer. He shares insights on the importance of mentorship, the impact of family on personal development, and the nuances of marketing and communication.
We get into the significance of storytelling in marketing, the challenges and strategies of content creation on platforms like YouTube, and the value of authenticity in building an online presence.
Ed emphasizes the need for aspiring creators to start producing content, learn from their experiences, and adapt their strategies for success.
00:00 Welcoming Ed Latimore Back
04:53 The Importance of Two-Parent Households
07:50 Conspiracy Theories and Family Dynamics
11:07 Sales and Marketing: Understanding Human Nature
13:58 The Art of Communication in Marketing
16:48 The Role of Propaganda in Society
20:02 Sales vs. Marketing: Two Sides of the Same Coin
23:10 The Value of Sales Skills
26:01 The Misunderstanding of Sales and Marketing
28:58 The Evolution of Ed Latimore's Online Presence
31:54 YouTube as a Platform for Growth
39:44 The Journey of Learning and Growth
42:05 Understanding YouTube's Algorithm
48:42 The Importance of Content Length and Engagement
52:27 Creating Quality Content and Consistency
57:01 The Value of Starting and Iterating
01:01:25 Coaching and Personal Transformation
01:05:14 The Role of Experience in Content Creation
01:16:00 The Dual Nature of Skills and Habits
01:17:29 The Importance of Collaboration and Mentorship
01:19:20 Investing in Personal Growth and Training
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
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Stop learning, do more; action is key.
Failures provide valuable feedback for improvement.Testing and iteration lead to better results.Understanding customer behavior is crucial for success.Every aspect of a business is a sales conversation.Traffic alone won't solve sales problems; optimize first.Effective communication builds trust with customers.SEO is evolving; focus on providing value.Podcasts are a powerful tool for engagement.Mastering fundamentals is essential for business growth.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
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Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™https://wesschaeffer.com/12w
Connect with me:
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Takeaways
Frank Saunders is on a mission to educate sales professionals about the importance of automation.AI can help identify whether a message is automated or personalized.Sales strategies differ significantly between the US and Europe, with the US being more process-driven.The integration of AI in sales is essential for reducing costs and increasing efficiency.Cultural attitudes towards sales vary, with many Europeans being risk-averse.AI agents can assist in reaching out to potential clients without replacing human salespeople.The sales landscape is becoming increasingly competitive and saturated with emails.Sales processes often remain chaotic due to a lack of training and proper tools.Automation can help manage lower-value accounts that are not cost-effective for human sales reps.The future of sales will likely see more reliance on AI and automation, but human skills will still be necessary. AI can facilitate communication between buyers and sellers.Automation in sales can save time and improve efficiency.Quick responses are crucial for closing deals.The evolution of CRM systems is essential for modern sales.Sales teams need to adapt to new technologies.Building a startup requires resilience and adaptability.Validating an idea before coding is a smart strategy.The sales landscape is fragmented and needs innovation.Machine learning can enhance sales decision-making.Investing in technology is key to future success.Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today:https://wesschaeffer.com/12wNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
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Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today for free: https://wesschaeffer.com/12w
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
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Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
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Sales methodologies are often overly complicated with too many acronyms, which is usually by design because goo-roos and high-dollar consultants want to prove how savvy they are by confusing you.Technology alone will not solve your sales challenges, and neither will a new, multi-step sales methodology or new CRM, ERP, etc.Let's see how to create sales success today, which includes redefining the old school ABCs of Selling.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
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