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Do you ever feel like you’re tossing money at marketing and crossing your fingers it works? In today’s episode, we’re taking the mystery out of setting a marketing budget. I’ll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to new heights.
We’ll dig into budgeting based on your revenue, goals, and available resources, so you can confidently invest in strategies that bring clients through the door. And as a bonus, I’m excited to share insights from my new course, Book Your Team Solid—crafted to be the ultimate guide for scaling your team’s bookings, all at a game-changing price of just $9.
If you’re ready to move past guesswork and make every dollar count, this episode is for you. Tune in, and let’s make your marketing budget work as hard as you do!
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
Are you posting on social media only to hear crickets? It’s time to change that! In today’s episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you’re trying to reach new audiences or connect with your ideal clients, these strategies will give your social media presence the boost it needs.
We’ll explore the “Oh, I Need That” posts that showcase the irresistible appeal of your services and the “Hey, That’s Me” posts that create a personal connection with your audience. When your content is engaging, relatable, and shareable, your followers will go from passive scrollers to excited clients.
Tune in to discover how to build a stronger social media strategy that fills your schedule, boosts your business, and makes social media work for you. If you’re ready to go further, check out the Scaling Wellness Intensive at scalingwellness.com/chat to get tailored strategies for growing your practice.
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness -
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Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing and ensure your team’s schedule is filled with the right clients.
Whether it’s cultivating long-term relationships (seeds), launching laser-targeted marketing campaigns (spears), or casting a wide net to attract more clients (nets), this episode is packed with actionable insights to get your business moving. I’ll dive into how each strategy works, how to implement them in your practice, and why mastering these approaches is crucial to your success.
Plus, get a sneak peek at my upcoming course, Book Your Team Solid, designed to help you take these strategies and fill your team’s calendar—fast! And the best part? You’ll get it for under $10.
Tune in now and start scaling your wellness practice like never before.
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mindset and marketing strategy.
I’ll break down how you can shift from passive, inconsistent growth to intentional, scalable marketing approaches that will fill your team’s schedule and boost your revenue. You’ll also get a sneak peek into my new course designed to help you market your entire team and bring in more clients—without the guesswork.
If you’re ready to grow beyond word-of-mouth and take your wellness practice to new heights, this episode is packed with actionable tips and strategies to get you started. Tune in now and learn how to scale your business like never before!
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took a leap of faith and made pivotal changes that helped her double her revenue—growing from $180,000 to over $334,000 in just one year!
Tracey shares her experience of scaling her business, expanding her team, and opening a new location—all while maintaining the quality care her clients love. From increasing her client database by 1,000+ clients to learning how to delegate and take control of her time, Tracy’s story is a testament to the power of resilience, coaching, and strategic growth.
Tune in to hear how Tracey transitioned from burnout to breakthrough, and how you can apply her lessons to grow your own business—without sacrificing quality or your sanity. Plus, learn how our intensive coaching played a key role in her success!
Check out Tracey’s website:
https://www.massageandwellnessspa.com/Her social media pages:
https://www.facebook.com/traceystherapeuticmassageandwellnessspa/
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marketing or expanding your team.
We'll start by uncovering why you might be stuck at this level: from being overworked and burned out to facing the challenges of managing a busy schedule and a growing reputation. Learn how what got you here won’t necessarily take you further and why a new approach is essential.
Then, discover the transformative shifts needed to elevate your business: upgrading your vision, focusing on what truly matters, refining your systems, and shifting your mindset. If you’re ready to break free from the hamster wheel of endless tasks and unlock your business's full potential, tune in and see how our intensive coaching can guide you to new heights.
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center.
With a year of hard work and dedication, Karen and her partner breathed life into their space, doing everything from crafting their own countertops to creating a warm and inviting atmosphere.
From the early challenges of finding a business name and logo to learning the complexities of client management and team leadership, Karen's journey is a testament to the unwavering commitment required to build a successful enterprise.
Through her dedication, Uptown Haven quickly grew from having no clients to serving approximately 2,000 individuals, offering massage therapy, skincare, and aesthetic medical services.
Karen's ability to adapt and navigate the demands of entrepreneurship is truly inspiring, from initially working around client needs to establishing clear boundaries and providing a welcoming yet professional environment for her team and clients alike.
In this episode, she shares her insights, experiences, and valuable advice for aspiring business owners based on her own learning experiences.
So, tune in to gain invaluable perspectives on starting and growing a small business, and to be inspired by Karen's unwavering commitment to pursuing her passion and creating a haven for wellness.
Check out Karen’s website:
https://www.uptownhavenwellness.com/Her social media pages:
https://www.facebook.com/UptownHaven
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I’ll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on marketing. Spoiler: it's all about making small but powerful tweaks.
We’ll dive into three key strategies that can transform your business: from fixing your team’s rebooking consistency, to reactivating past clients, and optimizing your schedule to serve more clients with the resources you already have. These are actionable steps you can implement today to increase revenue without the marketing spend.
If you’re ready to take your business to the next level, this episode is for you. And if you want personalized help to accelerate your growth, don’t miss out on our intensive coaching offer! Tune in and start scaling your success.
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona.
Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up.
Throughout the episode, Nicole reflects on the obstacles she faced during the pandemic, including losing and regaining clients, expanding her business, and transitioning from a solo practitioner to managing a growing team.
She offers valuable insights into the mental shift required to embrace her role as a business owner, the complexities of handling finances, and the significant decision to switch her team from independent contractors to W-2 employees.
Nicole's candid discussion also touches on the realities of running a small business, from the impact of COVID-19 to managing client retention and salon policies. Her experiences with marketing strategies like Groupon, strong cancellation policies' importance, and relentless determination offer practical lessons for entrepreneurs in any industry.
Join us as we explore Nicole's journey of passion, perseverance, and entrepreneurial spirit.
Check out Nicole’s website:
https://millermassage.com/
Her social media pages:
facebook.com/millermassage/
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
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Struggling to keep your clients coming back? If you’re sending new clients to your team but can’t seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You’re great at what you do, but success isn’t just about attracting clients—it’s about retaining them.
In this episode, we tackle a common mistake: assuming that your team should just "get it" after being shown once. It’s not enough to explain things once and expect mastery. We’ll explore "The Training Trinity"—a powerful approach to ensure your team has the systems, accountability, and repetition they need to succeed in rebooking.
Your business deserves the same care you give your clients. If you’re ready to build a thriving, sustainable, high-revenue, low-stress business, you’ve got to put in the work on your business, not just in it. And remember, you don’t have to do it all alone—discover how our intensive coaching can help you elevate your team's performance.
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task.
In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. From identifying the root causes of poor performance to implementing effective coaching methods, we provide actionable steps to help you navigate these tough situations with confidence.
Tune in and learn how to build a stronger, more cohesive team by addressing the issues that matter most. This isn't just about management—it's about leadership that inspires change. Don't miss out!
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio.
From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective mentorship, and innovative marketing techniques.
Tara's story is a testament to the power of vision, perseverance, and the implementation of proven strategies.
By tuning in and applying the insights shared here, you too can take your practice to new heights and achieve remarkable growth.
Check out Tara’s website:
https://www.thecovemassagestudio.com/
Her social media pages:
https://www.facebook.com/thecovemassagestudio
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices.
Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing guidance with autonomy, and the power of recognizing and rewarding your team to boost morale and loyalty.
Tune in for actionable advice that will help you create a stable, dedicated workforce and transform your business's success.
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
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Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members.
Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, growing their business from scratch to a thriving team of over 12 practitioners in just three years, all during the challenges of the COVID-19 pandemic.
In this episode, we revisit our conversation with Emily to explore how they navigated and grew during the COVID shutdowns, how implementing EOS revolutionized their business processes and management, and the key areas of growth that are essential for managing a large team effectively.
Tune in to gain insights and inspiration from Emily's incredible journey!
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
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Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month.
In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies to elevate your massage business to seven figures and beyond.
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Ready to take your practice to the next level?
Visit www.scalingwellness.com/chat
and let's start scaling your success together. Tune in and let's make it happen!
Learn more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Together, we'll tailor a plan to turbocharge your business journey and propel you toward success!
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In this episode of The Scaling Wellness Podcast, I’ve had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia.
The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending different modalities to cater to diverse client needs.
With over fifteen years of experience as a licensed massage therapist and myofascial release specialist, Matthew has honed his skills in deep tissue and Dalton's Myoskeletal Alignment Technique, empowering his clients to achieve optimal wellness.
This episode has provided a captivating glimpse into the mind and success of a true wellness entrepreneur, inspiring us to explore the power of integrative care and the transformative impact it can have on individuals and communities.
We delve into:
Balancing business growth with personal passion
The challenges and rewards of managing a diverse team
The importance of a supportive and unified work environment
Tips for navigating interpersonal dynamics in the workplace
Check out Matthew’s website:
https://www.bodylogicclinic.com/
His social media pages:
https://www.facebook.com/Bodylogicclinic
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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness -
In today’s compilation episode, we delve into the triumphs and trials of massage business owners navigating the ever-evolving wellness industry.
Join us as we explore the raw and real stories behind the biggest struggles faced by these entrepreneurs on their journey to success.
This episode features:s
Dr. Jess Reynolds. holds a Doctorate in Acupuncture and Traditional Chinese Medicine, is a registered massage therapist and certified life coach.In addition to his clinical work, Dr. Jess is a speaker and educator, providing continuing education programs for massage therapists focused on more than just hands-on skills.
Jen Jones. Jen owns Chesapeake Serenity Massage, a spa in Arnold, Maryland that offers unique therapeutic methods.
Linda Durant. Linda is the proprietor of The Holistic Spa in Gaylord, Michigan, where they specialize in providing holistic services to enhance your physical, mental and spiritual well-being through their spa services.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
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In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we’re here to guide you through it with ease.
In this episode, we discuss:
The critical elements you need in place before expanding your team.
Practical advice on maintaining business values and vision.
Steps to ensure your new hires are set up for success.
This episode is packed with actionable tips to help you make informed decisions and set a strong foundation for your growing wellness practice.
Plus, don’t miss out on our Free Hiring Kit! Visit scalingwellness.com/hiring-kit-download to grab your complimentary checklist, interview questions, and a sample job ad template.
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Ready to Scale Faster?
If you’re eyeing significant growth and aiming for those $50k months, I’d love to chat with you. Schedule a strategy session with me at scalingwellness.com/chat and let's accelerate your journey to success.
Stay Connected:
Follow us on Instagram: @scalingwellness for updates and highlights.
For more insights and resources, visit scalingwellness.com.
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Welcome back to another episode of the Scaling Wellness podcast!
Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage therapy and started a mobile business in 2007, later expanding into a multidisciplinary wellness oasis in 2014.
Indulgence Health offers a range of services, including massage, yoga, acupuncture, counseling, and skincare, providing holistic healing experiences. Venise's vision is to create a space of representation and inclusivity for underserved communities, offering services that provide relief from pain, depression, and anxiety.
We delve into:
Representation Matters: Delve into the significance of representation in the wellness industry, particularly for black communities, and the impact of creating safe spaces for all individuals to access holistic care.
Navigating Growth: Hear Venise's insights on scaling her business, from making strategic hires to cultivating a diverse team of practitioners aligned with her vision.
The Role of Business Coaching: Venise emphasizes the value of having a business coach to navigate entrepreneurship. Coaching provided guidance, accountability, and support, helping them overcome challenges and achieve their goals.
Managing Growth and Delegating Responsibilities: Venise described her experiences of relinquishing responsibilities, like bookkeeping, and the benefits of seeking specialized expertise to streamline operations.
Navigating Financial Matters: Venise’s shift from fear-based decision-making to a more confident and strategic approach, as well as the importance of seeking knowledgeable professionals, such as CFOs and tax advisors, to support financial management.
Check out Venise’s website:
https://www.indulgencemb.com/
Her social media pages:
https://www.facebook.com/IndulgenceHealth
https://www.instagram.com/indulgencehealth/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
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