Episoder
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🔬 Read the Full Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/
🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed...
Custom Signals: https://web20ranker.com/custom-link-building/
Welcome to the SEO Mad Scientist podcast, where we dive deep into testing SEO theories so you don't have to!
In this episode, Mike dives into our latest test to uncover "How effective is landing page optimization for your GBP listings?" Discover how we set up our test website, analyze GeoGrid data, and see the impact of on-page optimization on local SEO rankings. Mike also explores the role of AI-generated content, the correlation between brand terms and rankings, and the influence of small business-related keywords.
00:00 Introduction and Lack of Major Updates
01:28 The Importance of Single Variable Tests
03:18 The Impact of On-Page and Listing Optimization
06:03 The Value of Proper Optimization and Branding for Listings
08:21 The Effectiveness of Custom Signals
11:06 The Changing Landscape of SEO
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Highlights From Episode 10 - The SEO Mad Scientist:
The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content significantly influenced local SEO performance.A detailed analysis reveals the role of competitor parity and domain changes in SEO strategies, showing how these factors affect rankings and the importance of content structure and headings.The findings emphasize actionable insights and tips, including optimizing content beyond competitor metrics, understanding the importance of organic and local SEO alignment, and the impact of on-page updates on search engine visibility.Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/
🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
On-page SEO: https://web20ranker.com/perfect-on-page-seo/
SEO Discussion: Mike Milas
0:00 Test introduction
01:00 Impact of AI-generated content tests
02:20 Effects of keyword-targeted content
03:40 Increasing competitor parity metrics
04:42 Heading changes on SEO rankings
06:58 Ranking impact of changing the domain
10:45 Organic rankings impact on local rankings
14:07 Considerations for Competitor Parity
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Manglende episoder?
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Highlights From Episode 9 - The SEO Mad Scientist:
Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization.He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results.Mike emphasized the unexpected yet substantial impact of small business-related keywords and brand terms on website rankings and local SEO performance.Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/
🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
On-page SEO: https://web20ranker.com/perfect-on-page-seo/
SEO Discussion: Mike Milas
0:00 Introduction
02:25 Initial test site setup
03:37 Local impact of on-page optimization
05:36 Performance after 1st major content update
09:28 Integration of semantic triples to enhance content relevance
11:35 Correlation with brand terms
15:31 Ranking effects of H2 and H3 usage
17:10 Keyword performance over time
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Highlights From Episode 8 - The SEO Mad Scientist:
The team delves into the significant impact of custom signals on search engine rankings, shedding light on the key factors driving their effectiveness in boosting website visibility. They explore the crucial correlation between on-page content and off-page signals, emphasizing the importance of aligning these elements for improved SEO performance. The discussion on soundproofing services within the context of insulation provides valuable insights into the nuanced relationship between keywords, services offered, and search engine rankings.🔬 Read the Full Custom Signals Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/
🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
Custom signals: https://web20ranker.com/custom-link-building/
SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor
0:00 Mike Introduction
01:52 Custom Signals results recap
04:49 Optimization & keyword rankings analysis
05:38 Correlation between on-page & off-page
09:48 How citations are impacting rankings
12:31 How website kw references push rankings
16:39 Nuanced difference of keywords
23:06 Impact of Onsite and Offsite SEO
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Highlights From Episode 7 - The SEO Mad Scientist:
The hosts Mike and Lasha discussed the intriguing results of their recent on-page SEO test.They revealed the significant impact of keyword-rich headings on local rankings and map rankings.Additionally, they explored actionable strategies for optimizing website content and maximizing SEO effectiveness.🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
On-Page SEO Service: https://web20ranker.com/perfect-on-page-seo/
SEO Discussion: Mike Milas + Lasha Letiia
0:00 Lasha Introduction (SEO Manager)
01:00 On-Page SEO Test
03:00 Initial Test Results
05:20 Headings Impact Rankings?
09:26 On-Page Changes & Ranking Correlation
14:19 Adjustments to Content
18:15 Exploration of PPC Keywords
20:19 Client Accessibility & On-Site Optimization
22:22 What’s Next in Testing
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Highlights From Episode 6 - The SEO Mad Scientist:
As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references.Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the potential for integration to enhance overall online performance.🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
Custom signals: https://web20ranker.com/custom-link-building/
PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/
Niche Citations: https://web20ranker.com/niche-directory-citations/
SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor
0:00 Introduction
00:48 Signals Test Update
07:33 Testing Signals Locally
14:17 Branding and Ranking Correlation
11:06 Tracking keywords & call sources
17:45 Inner Pages and Rankings Correlation
22:13 What’s in our SEO testing library
26:13 PBN and Map Embed Updates
32:33 Impact of Google Updates
37:40 Citation Impact on Local Rankings
42:27 Ranking Organically v in Maps
44:00 Conclusion
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Highlights From Episode 5 - The SEO Mad Scientist:
Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility.They shared insights regarding the significant impact of multimedia content, particularly YouTube videos and Google Earth, on search engine rankings.They discussed exclusive findings from various SEO tests, including a GMB map embed test, providing listeners with valuable insights into the effectiveness of different strategies and techniques.🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products discussed:
PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/
PBN Links: https://web20ranker.com/product/order-budget-network-links/
On-page SEO Service: https://web20ranker.com/perfect-on-page-seo/
SEO Discussion Mike Milas + Alex C. Barr
0:00 Introduction
04:16 Exploration of on-page optimization strategies
08:56 Influence of YouTube Videos and Google Earth on ranking
12:06 Impact of Structured Lists and Headings on SEO
16:03 The Role of Long-Tail Keywords and Citations on rankings
22:04 GMB Map Embed Test
27:30 Impact of PBN Links and Map Embeds
30:43 Testing the Influence of Anchor Text Links
36:14 Testing Backlink Impact on Local Rankings
40:00 The Value of SEO Compared to Paid Advertising
45:00 The Importance of Testing and Taking Data
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Highlights From Episode 4 - The SEO Mad Scientist:
In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running.They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences.They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance.🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
Custom Signals: https://web20ranker.com/custom-link-building/
Geo Networks: https://web20ranker.com/product/order-geo-networks/
SEO Discussion Mike Milas + Sophie Allen + Alex C. Barr + Lasha Letiia:
0:00 Introduction
01:14 Launch of our testing library
01:50 Recap of the YouTube test and initial observations of ranking movements
06:07 Service Area Business vs. Non-Service Area Business
07:29 Impact of link building strategies on local rankings
11:51 Recap of recent GBP map embed test results
14:09 Similarities between CTR and link building impacts
16:03 GBP suspension due to engagement manipulation.
18:33 Getting instant verification using Google Guide accounts
22:06 Custom signals test results
24:01 Importance of Relevant Content in your website
27:02 Updates on the tests we did on Geo, Niche, and Brand Networks
31:35 Testing On-Page Optimization
42:34 Conclusion
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Highlights From Episode 3 - The SEO Mad Scientist:
In this episode, Mike and Alex delve into the concept of mini networks and their role in revolutionizing SEO strategies.They offer a detailed comparison between mini networks and traditional web 2.0 networks, shedding light on the unique advantages and benefits that mini networks offer.Tune in to discover actionable strategies for leveraging mini networks to achieve significant improvements in keyword rankings and overall search engine visibility.🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products discussed:
Mini Networks: https://web20ranker.com/mini-networks/
PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/
SEO Discussion Mike Milas + Alex C. Barr:
00:00 Introduction
00:50 What are Mini Networks?
04:02 Benefits of Mini Networks
06:03 Testing Mini Networks
08:13 Results of the Test
10:32 Effectiveness of Brand Networks
12:54 Building and Leveraging Mini Networks
13:13 Mini Networks vs. PBN Map Embeds
19:04 How to Get Mini Networks
20:39 Conclusion
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Highlights From Episode 2 - The SEO Mad Scientist:
In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies.They shared practical tips on optimizing meta descriptions and using location tags for improved local SEO performance.Also, they discussed ethical considerations in SEO, emphasizing the importance of integrity and outlining guidelines for sustainable success in digital marketing.🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
Brand Links: https://web20ranker.com/brand-authority-links/
Mini Networks: https://web20ranker.com/mini-networks/
SEO Discussion with Mike Milas + Sophie Allen + Alex C. Barr
00:00 Introduction
02:33 New testing library launching soon
03:57 Google changes metadata practices
10:22 Location tags, driving directions & links in YouTube videos
18:07 Geo-relevance and Google Earth links
20:43 Testing brand links and mini networks
21:16 Ranking impact of SAB vs physical address
26:27 Ethics of buying reviews and negative SEO
34:34 Conclusion and farewell
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Highlights From 1 Episode - The SEO Mad Scientist:
As Mike and Sophie discussed, the podcast is now SEO Mad Scientist, focusing on data-driven testing for real SEO results.They highlighted updates to the dashboard and tools, aiming for seamless integration for user convenience.They stressed the importance of strategic testing, sharing insights from press release and YouTube video ranking tests. Understanding interlinking and anchor text, they emphasized, is crucial for effective SEO.🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
Press Releases: https://web20ranker.com/web-2-0-press-release-service/
SEO Discussion with Mike Milas + Sophie Allen:
00:00 Introduction
02:20 Updates on Dashboard and Tools
04:45 Press Test Review
14:45 Testing YouTube Videos for Local Rankings
19:18 Observations So Far
25:11 Interlinking and Anchor Text Test
31:15 Importance of Granular Testing
35:37 Conclusion
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Highlights From The Episode:
Mike, Sophie, and Alex delve into various SEO tests we have conducted, including:Local proximity testYouTube strategy for local rankingsAnchor text of local for geographical relevanceThey also discuss advanced techniques such as:Domain authority stackingEntity stackingUse of terms like link wheels and broken link wheels.They show the importance of defining terms in SEO and the relevance of different contexts.SEO Discussion:
0:00 Introduction
03:08 Cross linking and Google stacking tests in the Local Proximity Test
09:29 Testing the Anchor Text of Local for Geographical Relevance
13:14 Discussion on Correlation vs Causation
23:41 Schema Markup and Topical Relevance
31:59 Difference between white label and arbitrage
35:05 Importance of relevance and context in SEO
44:14 Upcoming tests and video recaps
45:06 Closing remarks
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Highlights From The Episode:
Mark, Mike, and Sophie dive into the latest AP program and dashboard updates, unveiling tier discounts and signup notifications.Explore the impact of AI on search and Google's future moves, while tackling the smart home privacy debate.Question Google's tech trajectory and embrace the importance of taking shots and learning from failure.SEO Discussion:
00:00 Introduction
02:08 Tiered discounts coming back to APP
06:15 Upcoming Valentine's Day Sale
09:32 Better campaign recommendations with our new tool
17:35 Training plan updates for 2024
21:04 Google’s AI-powered Chrome update
28:55 The Role of AI in Reviews and Local Search
32:18 Smart Home Automation with AI & Privacy
40:41 Google's successes and failures in recent years
45:47 Closing Remarks
Recent SEO News:
Why Google May Rank AI-Generated Content Over Original NewsGoogle Launches AI-Powered Chrome Update For More Personalized Experience -
Highlights From The Episode:
Mike and Sophie divulge invaluable insights into the evolution of the SEO mindset.Unravel the mysteries behind recent Google updates, including the introduction of the new phone number button in search results.Explore how technologies like ChatGPT and the Rabbit AI device are revolutionizing the SEO industry.SEO Discussion:
0:00 Introduction
01:10 Mindset in SEO
04:14 Dashboard developments with the Algomatic & Free APP Level
10:01 Content and On-Page vs. Links SEO Test
14:02 Click to Call Button Redesign in Search Results
18:09 Google Testing Snippets for Product Listings and Local Images
19:50 How AI in Search Impacts You
33:31 Rabbit AI Device
40:07 Future Implications of AI Integration
Recent SEO News:
Google Showing New Phone Number Buttons For Some Search ResultsPoll: 60% Of SEOs Are Worried About The Impact Of Google SGEGoogle confirms a search ranking bug where sites disappear from search results over the weekend -
In episode 222, Mike and Sophie discuss real life uses for custom GPTs, the importance of data visualization and the benefits data views bring to SEO analysis.. Web 20 Ranker (Nate) is continuing to build out new features to the dashboard with a big update on the horizon - overlaying algo updates, product purchases, and custom annotations over Google Search Console data.
Mike then discusses his recent deep dive into our Custom Signals test, the impact of citations on local rankings, and interesting insights we plan to test in the future.
They also explore the new free APP level launching soon, which will be the centralized location for tools and resources. Finally, they touch on AI advancements and the exciting year of SEO tests ahead.
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Highlights From The Episode:
In this episode, Mike and Sophie discussed the evolving landscape of Google Notes, emphasizing its potential as a viable platform for content discovery and expressing Mike's interest in finding high-volume note sites for further exploration.They introduced AlgoMatic, our backlink analysis tool in testing, set to revolutionize SEO by simplifying the reverse engineering of competitors' linking strategies.They highlighted Google's shift to longer search snippets, urging marketers to adapt for increased visibility in search results.SEO Discussion with Sophie:
0:00 Introduction
0:44 Annual SEO Testing Report
01:21 Launch of testing library
05:20 Data integration & campaign analytics dashboard
10:50 Q1 webby on February 26th
13:50 User-generated content with Google Notes
16:00 Content types in Google Notes
20:23 Google Notes test update
22:19 Longer SERP snippets being tested
24:32 Social links in GBP listings
26:25 SERP volatility over New Year’s Eve
34:52 Robust backlink analysis tool coming soon
42:49 Conclusion
Recent SEO News:
Google Notes Feature Sending Emails With StatisticsGoogle Tests Longer Search Result Snippets AgainGoogle New Year's Eve Search Algorithm UpdateGoogle Reiterates: We Have Changes Coming To Deal With Search SpamGoogle Local Ranking Algorithm Update On January 4th (Unconfirmed) -
Highlights From The Episode:
In this episode, Mike and Sophie spill the beans on our exciting new service – Local Engagement Signals. Discover how this game-changing addition can enhance your campaigns and make a lasting impact on local search results.Mike Milas shares insights into the upcoming 2024 tests, including single variable on-page factors, advanced schema and markup experiments, and the power of premium citations.Mike and Sophie delve into recent SERP volatility, share observations on open and closing signals on Google My Business, and explore how these changes might impact your SEO efforts.SEO Discussion with Sophie:
0:00 Introduction
04:31 Save up on SEO in the daily deals during our year-end sale
06:35 Introduction to our new service - local engagement signals
12:03 Learn about content optimization in Mark’s upcoming webinar
13:33 SEO testing on on-page factors, e.g meta descriptions, images, image metadata, schema on single variable levels
18:39 SERPs volatility in Google after spam attack
23:49 Closing remarks
Recent SEO News:
Google Search Overwhelmed By Massive Spam AttackConfirmed: Google Local Search Algorithm "Openness" Now Stronger SignalGoogle Search Having Indexing Issues - Confirmed -
Highlights From The Episode:
In this episode, the team introduces Mike's revolutionary AI training designed to boost productivity. They also unveil a handy social media tool for seamless content generation and scheduling.The discussion covers topics like the impact of press on rankings, the launch of an SEO testing library featuring mad scientist tests, and significant updates to Monthly GBP and Managed SEO campaigns.SEO Discussion with Mark and Sophie:
0:00 Introduction
2:28 Year End SEO Sale
03:15 Increase Productivity & Efficiency with Mike’s new AI training
07:31 Social media tool for content generation and scheduling.
10:03 Google Analytics and Search Console dashboard integrations
16:15 Impact of press on rankings - brand recognition and authority.
21:13 SEO testing library launching with all mad scientist tests
25:04 Webinar on content optimization and the potential patent implications
34:34 Google Review update and Google algorithm changes
35:50 Major updates to our Monthly GBP and Managed SEO campaigns
Recent SEO News:
Google Local Notice When Review Posting Is Turned OffGoogle Things To Know Snippets & Results ExpansionGoogle November 2023 Reviews Update Completed After 29 Day Rollout -
Highlights From The Episode:
In this episode, we're joined by the brilliant Simon Cornelius, who unravels the first key highlight – the power of entities and schema. Simon takes us on a journey, revealing how these tools can become your SEO secret sauce, helping Google truly understand the essence of your website.Dive deep with hosts Mark and Mike as they showcase the seamless integration of a cutting-edge dashboard with Google Analytics and Search Console.The adventure continues as Simon guides us through connecting entities in Google's vast Knowledge Graph. Pro tips on reinforcing relationships between entities ensure you're armed with the knowledge to dominate the SEO landscape.SEO Discussion with Mark & Simon:
0:00 Introduction
01:44 Integration of our new dashboard w/ Google Analytics & Google Search Console
07:45 Entities and schema
12:39 Simplifying concepts to rank higher
23:27 Connecting Entities in Google's Knowledge Graph
29:09 How to connect entities in the Knowledge Graph with schema.zone
40:29 Reinforce the relationship of entities in the knowledge graph
57:50 Where to find Simon
Recent SEO News:
Google Search Algorithm Ranking Update Winter Blast ContinuesReport: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours)Google SGE Tests Export To Gmail & Google DocsBing Introduces Deep Search & Other AI Copilot Enhancements -
Highlights From The Episode:
Explore the secrets behind the recent enhancements to our SEO products, promising not just an ascent in rankings but a complete paradigm shift. We also go through our recent SEO tests and the incorporation of Google Notes in SERPs.Exploring the power of Premium X (formerly Twitter), the hosts discussed how it goes beyond a standard social account, offering ad credits and valuable features to boost business exposure.Mike spills the beans on how AI extends beyond words, offering a sneak peek into the transformative potential of AI for images.SEO Discussion with Mark & Sophie:
0:00 Introduction
01:04 Improvements to our SEO products
05:39 Press SEO test conclusions
06:28 Google Notes - what we’re testing
09:37 Unstructured citations with Notes
13:44 Benefits of Premium X (formerly Twitter)
15:18 Increasing exposure: Business Twitter accounts with ad credits
19:55 The future of the AI world & OpenAI
22:50 How Mike is pushing AI models
25:11 Handy AI image uses
Recent SEO News:
Google Local Photos Results With Heart & Other ReactionsGoogle November 2023 Core Update Finished Rolling Out - Vis mere
