Episoder
-
I’m taking a little break from the Podcast and here’s why… “This is the scariest thing I’ve ever done and I’m terrified.” - Shinah
FIRST: Crooked Calligraphy is NOT going anywhereIn fact, I’ve created a brand-new FREE CALLIGRAPHY STYLE MONTH for March 2024.
✍️ So, if you want free lessons on how to think about style BUILDING BLOCKS, so you can level-up your CONFIDENCE and go after truly dreamy clients… SIGN UP RIGHT HERE.
SECOND: I am taking time to start something newAnd I don’t know exactly what it is yet.
What I do know is that this new branch of my business will:
Help you to move towards a life that FEELS TRUER to yourself Take up my Thursdays and Fridays from here on (so calligraphy will be Mon-Wed only)Be raw and messy and exciting and will involve some kind of weekly PODCAST or BLOG-type sharing👉 I don’t even know what I’m selling yet in this new business, but if you wanna come along for the ride, come follow me on my Personal IG @shinahchang
THIRD: Thank you for your support on this journey
This podcast means so much to me, I’m so THANKFUL that you’re here, and I hope you’ll continue with me on this weird ride called life. 😉
-
Let’s get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you’re providing!
Why developing your brand identity FIRST will make everything else infinitely easierThe art of crafting your online presence via a website (and all things social media)The “who/what/where” of finding your ideal clienteleHow to keep customers using the “5 P’s” A Cliff’s Note’s version of the beast that is Etsy
There is a LOT that goes into starting a business – which might sound incredibly scary. But this is stuff though where you actually need to show up and courageously keep trying. Of course, you don’t need to do EVERYTHING when you’re first starting out- but you need to know the IMPORTANT things to do to establish yourself (and I’m here to tell you what they are!).
In this episode of The Shinah Show, I break down the essential things you should do when starting your business to attract and keep customers. We’ll cover:I promise following this outline & narrowing down your to-do list will help save you from slipping into decision-making paralysis, and allow you to streamline your customer acquisition strategy. It's not nearly as overwhelming or scary as you think - and totally doable. If I can do it, you can too!
Read a Blog version of this Podcast right here!
Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
RESOURCES:
Check out Episode 52 if you're a brand new beginner HERE!!
Wanna hear more about the Pros & Cons of Etsy?? I break it all down in Episode 77!
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
Manglende episoder?
-
I’m de-mystifying the legal & financial steps to officially setup your calligraphy or art business. “I promise, by the end of this episode, this stuff will feel less overwhelming and more DOABLE.” - Shinah
If you’ve ever dreamed of making money with your art, but this scary logistical stuff is what’s stopping you, grab a notepad ‘cause we’re getting into the nitty gritty!
LEGAL SETUP
Choosing a Business NameDeciding on a Legal Structure: Sole Proprietorship v. LLC v. S-CorpEvaluating permits using my “Top-Down” SystemFINANCIAL SETUP
Separating business & personal financesTracking & Invoicing SoftwareBare Minimum ContractsBusiness Insurance - General and “Day Of”Sales Tax ConsiderationsRead a BLOG version of this podcast right here.
EPISODE 52: The Easiest Way to Start a Business - If you are BRAND-NEW and want to start with a more casual "Beginner Business” Contract Template for CalligraphersPath to a $79K Calligraphy Biz FREE GUIDE
OTHER RESOURCES---
Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
Betcha didn’t know I was a huge fantasy nerd🤓… and other (maybe) interesting facts
In today’s light-hearted episode, I share 13 things you probably didn’t know about me!Including:
The 21 countries I’ve traveled toThe martial arts black belt I never use…What I do in my 40s that I would NEVER DARE to do in my 20sHopefully you feel like you know me a little better. If there’s anything that surprised you, or that you can relate to… DM me on Instagram and let me know!
(Oh and here’s the brand-new Crooked Calligraphy website that I was obsessively working on today)
--
Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
What could you accomplish if you no longer feared failure?"I’m more open than ever to feeling it ALL… success, disappointment, shame, and extraordinary gratitude." - Shinah
If you go after something brave and a little unusual… you WILL face failure and disappointment.Here’s what I do so that those feelings make me stronger, instead of crushing me:
Three PRACTICAL things I do to re-frame thoughts of failure, andThe ONE PERSPECTIVE SHIFT I keep coming back to that helps me embrace all of life, the good and the uglyBecause the confidence that comes from being “successful” is a conditional and fragile thing… especially when compared to the quiet POWER of being willing to fail.
Link to Episode 215 of the "We Can Do Hard Things" Podcast---
Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
"I made more money than my husband, for the very first time in my life... with calligraphy!" - Priscilla Basilio, Crooked Calligraphy Student
Not knowing anything about calligraphy... toBringing in more money with her calligraphy business last December than her husband did with his full-time job!
Today, I’m interviewing someone who went from:Priscilla of Priscilla Basilio Design Studio has SUCH an inspiring story to share. ✨ She never imagined she could own a business, let alone grow it to replace her full-time income- and our calligraphy and business courses are what helped her along the way. ✨
Join me as I hear all about her journey and how she went from not even knowing what calligraphy was (!!!!), to finally beating her husband in monthly income 😏, and what her future has in store!
"They were literally life-changing. If you're curious at all about learning calligraphy, just take Shinah's courses - you won't regret it!" - PriscillaPriscilla's IG @priscillabasilliodesignstudio
✍️ Our Signature Calligraphy Courses & Bundle are available to purchase RIGHT NOW!!✍️Modern Calligraphy 101, Modern Calligraphy 201 & our Pro Bundle are open for enrollment until Friday, January 26th at 11:59PM PDT!
The Pro Calligrapher Bundle gives you everything you need to go from complete calligraphy beginner, to developing a signature style, to SELLING your calligraphy so you can start to bring in some fun side income. Come check them out 👉 👉 HERE!
Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
FOLLOW SHINAH:---
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
SUBSCRIBE: -
If you’re afraid to follow your creative dreams, I’m going to give you some perspective today that will totally DISARM your fear (and it’s not what you might think).
I’ve been encouraging people to go after their creativity in the form of calligraphy for 8 years now. I’ve sold courses that cost $500 or more – and I’ve also heard EVERY excuse under the sun why people don’t want to take that first step on their creative journey.
The craziest objections I’ve heard born out of fear, and how people overcame themWhy you should acknowledge your fears, but not let them run the showHow to find YOUR own definition of creative successHow to utilize your fear objectively as a tool rather than run away from it
All those objections have one common thread – they are born out of FEAR.
Join me in this podcast as I share with you:I hope this episode shows you that your fear is not that special – or unique for that matter. Don't buy its bullshit, and certainly don’t let it keep you from your dreams.
My FREE “Newbie to Pro Calligrapher” Challenge is going on RIGHT NOW through January 19th!! I'm teaching daily calligraphy lessons throughout the week that culminate in my LIVE webinar - where I show you how to go from a totally new calligrapher to owning your own business in SIX MONTHS!There is still time to catch up & join in on the fun - all for FREE! Register HERE!
---
Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
FOLLOW SHINAH:---
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
SUBSCRIBE: -
Genell of @speciallyinked is a BRUSH PEN calligrapher (yes, not all calligraphers use pointed pen!) who started her calligraphy journey as a fun venture - unaware of her savvy marketing skills at the time.
How tapping into your friends as a creative resource can also cultivate your following at the same timeThe Dunning-Kruger Effect and why starting a business can leave you deep in the Valley of DespairHow the quest to be perfect is SILLY, and figuring it out messy is still figuring it out Genell’s very first launch and how it went – from product, to pricing, to sales – and what gave her the guidance she needed to pull it off!
She had never really thought of herself as “creative”. But after taking my Modern Calligraphy 201 course (and showing her friends her progress along the way) Genell finally gained the confidence she needed in her abilities... just not her “business abilities”...
After setting down her brush pen for 2 WHOLE YEARS doubting she could pull off launching her own business, she picked it back up on a whim to create a card for a baby shower. Little did she know that simple card would be what reignited her passion to pursue her business dreams once again.
Join me as Genell and I discuss:If you’ve ever wanted to start a business but gotten stuck one way or another, you DON’T want to miss this powerful episode!
Genell's IG @speciallyinked
Genell's Etsy Page
**Have you registered for my FREE “Newbie to Pro Calligrapher” Challenge yet?? It's happening January 14th-19th and everyone is welcome! I’ll be teaching FREE, simple lessons so you can learn calligraphy in bite sized pieces that keep creativity FUN!I’ll be going LIVE each day to teach interactive lessons & give you a solid foundation to begin your calligraphy journey (oh, and there’s also some SWEET prizes we’ll be giving away)! **
There's still time to join! Register HERE!
---
Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
FOLLOW SHINAH:---
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
SUBSCRIBE: -
psst... Join our FREE 5-Day Calligraphy Challenge (starts Jan 14, 2024)
'You should enjoy creativity for creativity’s sake – the art is enough to keep you happy!''You should ALWAYS feel pulled to be “spontaneously creative.”''Once you find your creative passion, it’ll just click and you’ll effortlessly AMAZING at it!'
If you’re hoping for more creative exploration and expression in 2024, I’m here to bust some myths about what it truly means to be “creative” and explain why as a society we need to re-think creativity just like we’re re-thinking SEX.
Join me in this episode as I debunk some of the most common myths of creativity like:Being creative doesn’t have to overwhelm you and your life – you can find a balance all your own!
**And if you’re looking for an easy way to bring a little creativity into your life in 2024, join me for my FREE “Newbie to Pro Calligrapher” Challenge January 14th-19th! I’m teaching FREE, simple lessons so you can learn calligraphy in bite sized pieces that keep creativity FUN!
I’ll be going LIVE each day to teach interactive lessons & give you a solid foundation to begin your calligraphy journey (oh, and there’s also some SWEET prizes we’ll be giving away)! **
Register NOW so you can be sure to get your supplies before we start! See ya there!
---
Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
FOLLOW SHINAH:---
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
SUBSCRIBE: -
Clarity can only come from Action “There’s just no way to over-think yourself into true understanding. That’s why I’m walking away from this year with so many lessons.” - Shinah
This year, I did NOT hit my financial goals. And I beat myself up constantly… all while creating new offers, trying new business ventures, and feeling like a failure most of the time.AND… I’m feeling really optimistic about the future. How?
Because I know this year was all about growth. So I wanted to share my biggest lessons, that will be helpful for anyone trying to go after a more true and fulfilling life:
Transitions are always harder and longer than you think - so give yourself grace, allow yourself to feel uncomfortable, and trust that you’ll come out the other side Clarity comes from action - so if you’re in your head spinning about “What should I sell in my calligraphy business?” Stop overthinking and go out there and try some stuff out!It’s ok if you’re not ready to let go of everything to “follow your joy” - there’s an illusion out there that if you just follow your heart, you’ll have a magical life. And I believe that’s true… but it won’t be the magical life you expect. So it’s ok if you’re not ready to completely let go of your current life… there’s a way to find a balance of doing what needs to be done, but also following the fun.And the one lesson underneath it all…. COMPARISON IS THE ROOT OF ALL UNHAPINESS.
I was so shitty to myself this year that I got really familiar with that negative, critical voice. I can recognize it immediately now and it’s ALWAYS triggered by comparing myself to:
Where other people areWhere I “should be” by nowWhere I used to beFortunately, we all have the power inside us to recognize that nagging voice of comparison and reframe it. I hope you recognize that power in yourself, even if just a little bit.
---
Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
The Crooked Calligraphy Holiday Shop is open for one more week - and it’s full of delightful deals on some of our most beloved workbooks & mini courses! Check it out right here.
---
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
I’m officially back from Korea, and settling back into my CEO role as I break down how Crooked Calligraphy has fared in the 10 months since I’ve dismantled & rebuilt it once again!
Life coachingMy evergreen webinar funnelCollaborations with fellow creativesMini courses & workbooksLive workshops & bootcamps
As I process my feelings and look back on the last year, I’ve had quite the love/hate relationship with its performance. While my revenue was almost spot on to my prediction, it came in multiple forms this year as opposed to the past, including:One thing has become overwhelmingly clear throughout this learning process - there are two ways of looking at EVERYTHING. And my yearn for perfection has sometimes made it difficult for me to see the “glass half full” side of things. After this year though, I’m learning to be a little less critical of myself - and PROUD of what I’ve accomplished!
Join me in the first episode of this 2-part podcast as I share with you a real, raw look at the numerical wins, lows & hard lessons I’ve faced during my year-long radical business experiment!
And DON’T FORGET to check out the Crooked Calligraphy Holiday Shop full of deep discounts on some of our most beloved workbooks & mini courses!! Quantities are limited - so don’t wait to scoop these deals up!FOLLOW SHINAH:
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphySUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
Dani has always had a life-long love affair with fancy pens and inks.
After discovering me through my sweary calligraphy greeting cards on Reddit (crazy right?!?), she began her calligraphy journey in 2018 with my Modern Calligraphy 101 course.When her mental health started to decline due to fertility issues, she made a promise to herself to focus on the future - going all-in and joining my “Calligraphy Bosses Inner Circle” (which would become the beta version of my “Biz Starter Guide” course!!). I am so happy to share that Dani is now the owner of Rogue Letters & her very own brick-and-mortar calligraphy boutique!
Why its ok NOT to get everything right in the beginning (even your business name!)How everyone's entrepreneurial journey is distinctively differentWhy you should always be open to the possibilities and say yes to opportunities, because you never know where they may lead
Join me in this week’s episode as Dani and I discuss:I am SO thankful to Dani for opening up and sharing her raw journey, as well as how much my business course helped turn her dreams into her reality!
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
If you are inspired to invest in yourself and begin your own journey, our Cyber Monday sale is going on right now through Friday, December 1st 2023 at 11:59PM PDT.
Not only are we offering 3 exclusive bonuses with the purchase of the Pro Calligrapher Bundle, but you’ll also get access to the “Biz Starter Guide” course – the same one Dani began her business journey with (and a TON has been added to the course since then to help you start and grow your own business). Click here for all the details about our biggest bonus package ever & to enroll in our courses!!
Follow Dani on Instagram @rogueletters
Dani's Calligraphy Boutique
Dani's Website: Rogueletters.com
Gretchen Rubin's 4 Tendencies
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
I recently hosted a “Launch Your Profitable Product” Bootcamp, and my students had SO many questions about Etsy. So much so that I added an entire unit to my “Biz Starter Course” walking you through how to sell on Etsy.
There are a LOT of strong opinions when it comes to Etsy. And since I have technically sold products on it since 2015, I figured it was time to throw my hat in the ring as well.
Two different ways to utilize Etsy to its fullest How Etsy ‘s education can benefit new sellersWhat kind a seller can benefit MOST from joining this platform
I know the commerce platform can have its strengths for sellers in ease of setup & not having to worry about logistics. However, there are also a ton of fees associated with selling your goods - and the amount of sellers on the site itself can be overwhelming!
In this episode, I discuss the pros & cons of selling on Etsy, including:And stay tuned till the end for a special preview of our exclusive Cyber Monday deal & why NOW is the best time to join our community (you won’t wanna miss this!)
Join the waitlist HERE to be the first to know about the Cyber Monday Sale & Get my "40+ Ways To Make Money With Calligraphy" PDF!FOLLOW SHINAH:
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphySUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
There are two ways to grow revenue“The calligraphers I see thriving often have a mix of revenue streams.” - Shinah
This episode started when I got an email from someone asking, sincerely and thoughtfully, whether it’s possible to make a living as a calligrapher WITHOUT teaching calligraphy.So I answered her honestly… I myself make the vast majority of my money from my calligraphy online courses.
But I also wanted to give you some SPECIFIC NUMBERS and clear insight on how to grow revenue in other ways. In this episode, I explain:
How a calligrapher can make $79K IN ANNUAL REVENUE by tapping into 8 different revenue streamsHow that same calligrapher could also make $70K IN ANNUAL REVENUE focusing solely on luxury weddingsHow there are SO MANY potential ways to make money as a specialty calligrapher… and YOU CAN DOWNLOAD THE $79K SPREADSHEET right here!
One of the crucial first steps to starting a business is gaining a FIRM BELIEF in the possibility and opportunities open to you. I hope this strengthens your belief, just a little bit. 💕
2016 Trade Practices and Pricing Guidelines for Professional Calligraphers by Carla Hagan
---
Links mentioned in this episode:---
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
GROWTH CAN BE INCREDIBLY HARD“One of the most challenging parts of running a business is that it forces you to confront the parts of you that you’ve been AVOIDING your whole life.” - Shinah
This is a deeply personal episode and warning, I get a unabshedly sniffly for the entire second half.
I share REAL FINANCIAL NUMBERS from my latest course launch and overall year… and why they are scaring the shit out of me right now. And also, why this year is probably the BIGGEST GROWTH year, emotionally and mentally, that I’ve ever been through.
In this week's podcast, I'm walking through:
Real results from my recent sale of my Calligraphy Business Starter Guide CourseLessons you NEED TO KNOW before going into your next launchWhy this launch was the cherry on top of an incredibly difficult emotional yearI’m sharing this because I hope it makes you feel LESS ALONE.
Growing a business is so so hard… and if you’re willing to allow the hard… you emerge a softer, fuller, immensely more strong human being.
Sending my love and encouragement to you, wherever you are on your business journey. 💕
--
Interested in starting your own calligraphy business journey? 👇Register for my FREE "Profitable Calligraphy" WORKSHOP HERE and learn how to take the first steps in your calligraphy journey with my PRO CALLIGRAPHER BUNDLE!!
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
--
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
Let's face it - the real reason most people don't start their own business is because of FEAR.
My method for tackling fear head onHow to be BRAVE in the face of itWhat key question you need to answer BEFORE you start your business journey
Those paralyzing "what ifs" in your mind ignite your true fears - fear of the unknown, fear of the judgement from others, fear of failure.... But what if there was a way to overcome those?
Last week. I held my very first "Launch Your Profitable Product" Bootcamp for all my students enrolled in my Biz Starter Guide course. I challenged them to do some HARD things - not just tangibly, but emotionally. When I posed the question to them, "What's been stopping you from starting your business?", the OVERWHELMING majority said fear.
In this week's podcast, I'm playing an excerpt from inside one of my Bootcamp live Q&A's where I share:I promise, you are NOT alone in how you feel. But there are plenty of AMAZING things that can happen on the other side of that fear.
Interested in starting your own calligraphy journey?? Register for my FREE workshop "Profitable Calligraphy" HERE and learn how to take the first steps in your calligraphy journey with my PRO CALLIGRAPHER BUNDLE!!
Go check out Goli's Podcast Lessons from a Quitter HERE!!
Follow me on my Radical Business Journey on Instagram @crookedcalligraphy -
“Help, Shinah!! Someone wants to pay me to write their wedding song lyrics in calligraphy… is this allowed, or am I going to get in copyright trouble?!?”
The Short Answer? You might be violating copyright law, buuuuuut you probably won’t get in trouble for this one job.
The Long Answer? It’s complicated. I’ll try and explain it in easy terms (and keep myself from putting on my former lawyer hat too much 🤓)
In this week's episode, I’m nerding out on all things copyright & trademark. I’ll share my hopefully plain-English, not-too-boring explanation of both. We’ll discuss:
The definition of Copyright & Trademark and the difference between the twoWhich one affects you more as a creatorThe potential copyright and trademark laws you could violate when selling things containing lyrics, quotes, poems, etc.I’ll also share my own experiences with both & explain exactly how “The Hunger Games” almost shut down one of my first *genius* business ideas- selling scarves and cowls on Etsy (let’s just say I’m happy I found calligraphy amidst my piles of yarn and knitting needles😂).
New “Profitable Calligraphy” 1-Hr Workshop
**Missed my “Business Starter Guide” course open enrollment & LIVE Bootcamp?? Get on the waitlist now for the next live round HERE and get my free "45 Ways to Make Money with Calligraphy PDF!!**
**Disclaimer- I am currently a practicing lawyer with the California Bar. This is NOT personalized legal advice, only my personal experience as a calligrapher and business ownerLearn how to go from Beginner to Side Hustle in just 6 Months!
Register for free: crookedcalligraphy.com/workshop
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
--
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
What kind of person do you picture when you hear the word “entrepreneur”??
Moms holding down a side hustle in between shuttling kids to and from sportsCrafters with a true passion for their products that live a quaint but comfortable life selling their handmade goods full-timeImmigrants and their children with NO formal business training just making it up as they go along, and successfully building a 6 figure businesses….🙋🏻♀️
A lot of us (as I did for most of my life) pictured rich, powerful men full of generational wealth. They were venture capitalists, stock brokers, or heads of giant corporations who drove around one of their many sports cars when they weren’t vacationing on their yacht in the Mediterranean.
The problem with that vision?? It’s COMPLETELY untrue. Entrepreneurs these days come in SO many shapes and forms:In this episode, I’m debunking the MYTH that entrepreneurs are “born” with an innate talent for business. In reality, entrepreneurs are MADE- simply through developing skills and an understanding of the industry. Through building a business’ awareness, marketing, & sales I’ll teach you how to change the narrative and realize that entrepreneurship is merely an exchange of value- and not just for the likes of Steve Jobs.
------- Ready to take the next step on YOUR own business journey?? -------
My “Launch Your Profitable Product” Bootcamp is starting Sunday October 22, 2023! Together, we’ll spend a week building your business from scratch- leaving you ready to launch your own product just in time for the holidays!Anyone enrolled in my “Biz Starter Guide” can join bootcamp for FREE!!
Not enrolled yet?? No worries! Purchase the “Biz Starter Guide” HERE by Saturday October 21st 2023 at 11:59PM PT to be eligible to join the free bootcamp!
New “Profitable Calligraphy” 1-Hr Workshop
**Current MC101/MC201 students NOT enrolled in the Biz Starter Guide have the option to purchase the course at any time in your course portal page. See final course modules for enrollment info.Learn how to go from Beginner to Side Hustle in just 6 Months!
Register for free: crookedcalligraphy.com/workshop
FOLLOW SHINAH:
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphySUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
What’s the first thing you think of when you hear the word “CUD”??
Probably a cow chewing their cud (at least that’s what I think of). BUT, there is an entirely different definition of “CUD” that can help you jumpstart a profitable creative business (stick with me here!)In today’s episode, I define how to use the “CUD Method” (clear, unique, doable) to select the best product to sell in your business.
To be successful, your product needs to be ALL 3 of these things:
C – CLEAR: Easy for customers to understand and see its use in their lifeU – UNIQUE: Something that sets your product apart from the rest in the marketD – DOABLE: Able to easily be made by you in a timely manner and within cost parametersI’ll also share with you some of my most successful (and not-so-successful) products to date – as well as some of the best products my students have created to sell!
AND if you’ve been dreaming of launching your own business but keep setting it on the backburner, my “Launch Your Profitable Product” Bootcamp is starting October 22nd 2023!
Each day of boot camp, we’ll be taking concrete steps together to choose a product and launch it into the world for sale! By the end of our 7 days together, you will have a fully marketable product set up to sell (just in time for the holidays!). I’ll be walking you through each step of the process, and answering all your questions along the way!
I’m hosting this FREE for anyone currently enrolled in my “Biz Starter Guide” OR anyone who enrolls in the course before October 22nd (SURPRISE!! We’re finally offering the Biz Starter Guide to the public!!! **Doors open October 16th, 2023).
Click here to join the waitlist for Bootcamp & Purchase the Biz Starter Guide!!
New “Profitable Calligraphy” 1-Hr Workshop
**Current MC101/MC201 students NOT enrolled in the Biz Starter Guide have the option to purchase the course at any time in your course portal page. See final course modules for enrollment info.Learn how to go from Beginner to Side Hustle in just 6 Months!
Register for free: crookedcalligraphy.com/workshop
FOLLOW SHINAH:
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphySUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! -
How many of you have ever begin an Instagram caption with “I loved creating _______!”
Yeah, we’ve all been there. As creators, making things is what we LOVE to do! YOU’RE always going to love what you’re making… but are other people?
As sellers, we have to remember that we aren’t selling ourselves on our products- you’re selling to an audience. Oftentimes we need to put ourselves in THEIR shoes and say, “What would someone buying my product want to hear?”.
In this episode, I’m breaking down the hobby (“I”) mindset versus the business (“they”) mindset, and how it truly effects your bottom line. We’ll learn:
How to choose products that appeal to your audience and how to advertise them using the perspective of the seller (and how to know what products should never leave the conception stage)The AIDA format and how it can revolutionize how you sell your products and servicesHow to shift your OWN perspective and truly believe that you and your business are serving others and filling a need or desire they haveThese few small shifts can be implemented immediately and have you increasing your revenue stream TODAY!
And if you’re ready to finally buckle down and DO THIS – My “Launch Your Profitable Product” Bootcamp is coming oh-so-soon!
I’ll be hosting a live week-long Zoom course that will have you taking your product from conception to launch in only 7 days! We’ll be covering it ALL - and with my support as well as your fellow classmates, you’ll be up and running your business in time for the holiday season!Join the waitlist so you can be the FIRST to hear all the launch details!
New “Profitable Calligraphy” 1-Hr WorkshopLearn how to go from Beginner to Side Hustle in just 6 Months!
Register for free: crookedcalligraphy.com/workshop
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
--
FOLLOW SHINAH:SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts! - Vis mere
