Episoder
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Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams.
"I had never had this reflection time to look back at my life and say, what do I like about this? What do I want to change? What is the reality of how I am living?" Molly Pittman
You Will Learn
How to get off the Hamster Wheel (without a trip to Italy)
Tips for Being More Present
A Prescription for People-Pleasers
Your first step to taking four weeks off!
And More!
LINKSMolly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
Smart Marketer Live, https://smartmarketer.com/live/
TIME STAMPS00:00 "Maybe there is one thing you could do that cuts out 50 percent of your workload, but you can't see that because you're moving so quickly and don't have that clarity of mind." Molly Pittman
00:28 She's BACK (Where did she go?)
03:55 "Molly, That's Not A Sabbatical"
06:16 Work To Live, Not Live To Work
08:51 Slow Is Fast
10:33 Presence Is Key
12:47 Boundaries Are Mandatory
15:09 Being ProActive versus ReActive
17:45 Recap - Five Takeaways
19:51 Give yourself permission to take time off.
YOUR ENGAGEMENT MATTERS!Thank you to our listeners for the 5-star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don't forget to Serve the World Unselfishly and Profit.
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"Pepsi technically won the taste challenge, but Coca-Cola built the brand."
Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode).
You Will Learn:Does your color scheme really matter (or is it just subjective)?
Keys to creating a consistent experience for your consumer
How to choose your brand elements based on your target audience
What happens if you don't invest in your branding?
And more!
LINKSMentioned In This Episode:
Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/
Parkers Company, https://gigalabs.com/
Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS00:00 John sets the stage.
00:55 Let's Dive In
04:38 Capturing The Spirit Of A Brand (e.g. Gigalabs)
06:18 Having a consistent 'look' versus having a consistent color
08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it".
12:04 Parker Hilton talks about honing in on their target audience through Branding
13:00 Colleen Taylor talks about their Boom Re-Brand
14:32 "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw
16:13 How Liquid Death "created a new Social Lubricant".
17:52 Branding effects Acquisition costs.
If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Manglende episoder?
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Although many of our episodes are urgent "do this now" type content to keep you on the front edge of this Marketing life, we also have episodes packed with timeless and true, evergreen content. To celebrate 200 episodes, we picked five such clips that you may have missed that we believe you will love to hear (and need to hear).
You Will Hear,
Ezra Firestone on How To Stop Overworking
Molly Pittman and Kurt Elster on What Marketers Get Wrong With Storytelling
John Grimshaw sharing one of his 8 Immutable Laws for Email Marketing
Pepijn Hufen on where he would begin if he were starting over
Gabby Bernstein and Molly Pittman on Overcoming Imposter Syndrome
FULL EPISODE LINKSClip 1: Episode 148 https://smartmarketer.com/how-to-stop-over-working-and-why-with-ezra-firestone/
Clip 2: Episode 132, https://smartmarketer.com/is-it-the-market-or-is-it-your-marketing-with-kurt-elster-and-molly-pittman/
Clip 3: Episode 143, https://smartmarketer.com/the-8-immutable-laws-of-email-marketing-with-john-grimshaw-2/
Clip 4: Episode 166,
https://smartmarketer.com/a-solid-strategy-for-your-first-1000-in-facebook-ads/
Clip 5: Episode 120,
https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-special-episode-with-gabby-bernstein/
TIME STAMPS"If you're an entrepreneur, your career is a relationship. Your business is your relationship. It's a very intimate relationship. That relationship is revealing to you the unresolved parts of your shadow side that need to be". Gabby Bernstein
01:16 Thank you for your support. Here's what's coming up.
04:12 Ezra Firestone: How To Stop Overworking
07:26 Molly Pittman and Kurt Elster on Storytelling: Have you Learned the Basics yet?
13:10 John Grimshaw on How to Make Your Emails Stand Out in the Inbox.
20:24 Pepijn Hufen on A Strategy For Your First $1k As An Entrepreneur
27:21 Gabby Bernstein and Molly Pittman on How Personal Growth Allows You To Succeed
33:04 A Gentle Nudge From John Grimshaw
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch.
John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch.
You Will Learn:The Greatest Enemy To Selling Your Product
When to use the Buzz-Builder Launch
When the Pre-Order (Or Beta) Launch works best
The Key to Achieving Growth and Scale
And more!
LINKSMentioned In This Episode:
Smart Product Creation, https://smartmarketer.com/smart-product-creation/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
TIME STAMPS01:20 Why This Topic Gets Overlooked and Skimmed Over
02:32 The Basics of John's 5-Step Offer Formula
07:28 Proven Offer #1:The Buzz Builder Launch
12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch
"Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw
19:53 Proven Offer #3: The Seasonal Event Launch
22:18 "This Is Where the Marketing Comes In"
24:34 In Summary
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA).
As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternative metric that he prefers using for business growth and scaling.
You will learn,Why you can't look at CPA in isolation (context is crucial)
How to set the right goals for your unique business
How powerful a Blended ROAS Goal is for profitability
How Customer Value over the first year informs your decisions about CPA
LINKS
Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
The Smart Marketer Agency, https://smartmarketeragency.com/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS"Understanding how much you can spend to acquire a customer (and how to approach this) is different for every business, but it's incredibly important. You need new customers; they're the lifeblood of your business, but every month, your business needs to be profitable". Pepijn Hufen
01:24 Let's Dive In
05:28 Set your Blended ROAS goal.
07:21 If You're More Advanced In Your Business Journey
08:01 Balancing new customer acquisition with existing customer monetization
10:37 Increase your average order value
14:09 In Summary
"In my opinion, new customer ROAS should always be in the conversation because it's just a more useful metric than just CPA." Pepijn Hufen
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If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen.
Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged.
"If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw
Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode).
You Will Learn:What to do when your core product stops driving profitability
How quickly can you actually bring a product to life?
Why are new products essential to business growth?
Why you can't just launch a random product
And more!
LINKSMentioned In This Episode:
Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/
Parkers Company, https://gigalabs.com/
Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life)
05:43 Why Design Matters
08:49 Crunch Time
12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw
12:25 How To Grab People's Attention (Bring The Energy)
18:09 A Repeatable Process (That anyone can do)
If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this “AdSumer Report” Episode for three distinct strategies that you can use in your business.
You Will Learn:Two clues that certain Ads are performing really well for a brand
A recipe for a really great hook
The Real Reason Coterie Ads are so effective
And more!
LINKSMentioned In This Episode:
Smart Marketer Live (Get your Early Bird Tickets here, https://smartmarketer.com/live/?gad_source=1)
Coterie Diapers, https://www.coterie.com/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS00:00 "They have a different strategy that I think is super unique and powerful that I would recommend everyone think about how to implement for themselves." John Grimshaw
03:29 Early Bird Tickets For Smart Marketer Live
06:19 What's so good about what Coterie is doing with their Ads?
08:08 Let's look at these three types of Ads
11:01 A Really Powerful Hook
17:37 The Third Thing They Do Very Well
19:59 How Do You Use This In Your Business?
21:52 It's not just awesome Ads: It's the Business Model
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board.
In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use cases for Chat GPT that could streamline your tasks and revolutionize the way you work. He also provides specific Prompts and steps that will free you up to do higher-value tasks and "human work."
You Will Learn:6 Areas In Which AI Can Already Help You In Your Business
Why you need to start using Chat GPT and AI in both your personal and work life
The Four Essential elements of a great Chat GPT prompt
Plus, scroll down for the notes that accompany this episode.
LINKS
Pep's Prompts (As mentioned in this episode)
Pepijn Hufen, on Twitter and Instagram
The Smart Marketer Agency
Click For more Episodes and Resources
TIME STAMPS“Whatever our feelings are about AI, it won't stop the adoption and the development of it”. Pepijn Hufen
02:04 Actual Use-Cases for AI For Business Owners And Marketers
03:03 In case You're New To Chat GPT
05:20 Six Things AI Can Already Do For Your Business
07:40 Let's Talk About Chat GPT and Ad Copy
14:11 How Can Chat GPT Help with Market Research and Avatar Development?
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO, Jonathan Ronzio discuss Creativity and Ideation.
You'll learnWhat is more important than your work resume (in crafting your career path)
What can not (or should not) be delegated?
How do you discern what to delegate and what to keep doing
How to make memorable Ads that distinguish you from the competition
And more!
"Even if you don't feel like you are at a place where you need to start the systemization process, now is the time, guys. Don't wait until you are at the point of frustration". Molly Pittman
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don't forget to…
Serve the World Unselfishly and Profit
LINKSMolly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Check out Trainual, https://trainual.com/
Jonathan Ronzio is on all the socials as @JonathanRonzio
TIME STAMPS02:20 Jonathan Shares His Back Story
06:03 How Did Jonathan Learn How To Delegate?
08:39 "I care more about your life resume than your work resume." Jonathan Ronzio
14:46 When is it time to document and delegate?
22:50 "Documentation is the legacy and the history of how your business works." Jonathan Ronzio
29:34 Show Up and Be Different
31:14 Develop A Love For Great Advertising (And Look Beyond Your Industry)
YOUR ENGAGEMENT MATTERS!Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don't forget to…
Serve the World Unselfishly and Profit.
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Do you want to attract die-hard fans and turn them into loyal customers?
The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification.
You Will Learn,How To You Build A Brand With High Repeat Rate
What Types of Content Resonate the Most
The Power Of A Tag line
What You Need to Know About Technology
And more!
"Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone
LinksEzra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/
Ezra Firestone, https://smartmarketer.com/about/
Follow and Tag @EzraFirestone on Socials
Time Stamps01:10 Ezra Begins With His Family History
05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone
05:46 What Is A Real Brand?
11:42 The Faceless Brand Is Dying
17:16 "The How": The Engage And Filter Method
20:45 Video Tips and Winning Formulas
23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product." Ezra Firestone
36:57 Molly Speaks To Those Looking For Direct Response Results
31.43 Other Content Strategies For Building A Brand
33:03 The ICOSA System
37:40 A Note About Technology
39:38 Brand Identity Affirmation
47:06 Amplification: This Is How You Create Engagement
49:36 It's About Resource Generation
51:08 We Can Help You Do This: Train My Social Media Manager
55:00 There Are Two Types Of Businesses
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don't forget to…Serve the World Unselfishly and Profit.
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The most surprising part about today’s update from Molly, is that she doesn’t seem to be sweating it, at all.
In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what’s going on in multiple facets of her life. You’ll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what’s happening with the wedding! Plus, she shares a “Transformative” new practice that has tripled her personal input into the business.
As you’ve come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.
LINKSMolly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
Morley’s https://morleysky.com/
Smart Marketer Live, https://smartmarketer.com/live/
TIME STAMPS02:16 Let’s Dive In
04:02 The Wedding
08:53 The Restaurant
12:41 The Transformation
“And in my career, I feel like my personal contribution has 3X’d over the last few months (without me working more hours).” Molly Pittman.
15:49 The Dog Rescue
18:50 The Down Days
19:17 The Next Big Thing
YOUR ENGAGEMENT MATTERS!Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don’t forget to…
Serve the World Unselfishly and Profit.
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Learn How To Power-Up Your Click-Through Rates And Boost Profits!
If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business today.
John Grimshaw (CMO of Smart Marketer) shares some case studies and split tests that had awesome results for their clients at the Smart Marketer Agency.
You Will Learn:The most important, most profitable campaign that you need to have running
A Small tweak in your Newsletter layout that might give you a 25% lift in click rate.
The Button that could give you a 200% Lift in Click-Throughs and Purchases
"So this is a test where we said, Whoa, this worked really, really well. We better roll this out everywhere right away because that's a pretty insane result." John Grimshaw.
LINKSFor more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS03:03 Abandoned Cart Campaigns
05:02 Case Study 1 - The Newsletter Email
11:08 Key Takeaways From Case Study 1
13:22 The Second Split Test
17:03 Discount Code Links
18:56 "It's important to speak to buyers in their different states of mind." John Grimshaw
19:42 In Summary
20:12 If Email represents less than 30% percent of revenue in your business, Email is probably an underleveraged channel. We can help!
Visit https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Are you Boot-strapping your business? You’re not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch.
If you’re tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at his humble beginnings and shares what he would do if he were starting from square one again.
He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you’re starting out, starting again, or if everything you’ve tried isn’t working, this episode will give you clarity and confidence on how to proceed.
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don’t forget to…
Serve the World Unselfishly and Profit.
LINKSPepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS01:00 Let's Dive In: Everybody Starts Somewhere
02:32 "And that is the benefit of direct response advertising. You start from zero; you start with a small budget, but you can get momentum. You can get a feeling if your Product, your offer, your messaging has something to it if you can actually acquire customers with it." Pepijn Hufen
05:33 First, Let's talk about your Product.
09:24 The best advice regarding sales pages, product pages, pre-sale articles
11:25 How to set up your Ad account
14:23 Where to start with your Creatives
15:34 A few notes about Ad Copy
17:15 What to do when you launch your 32 Ads
18:23 Look at these metrics
22:25 In Summary
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The excitement is palpable. The latest "What's Working Now" episode is here, and all the Meta Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients.
Whether you're serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will hear how Pep and his team are shifting their campaigns to best serve their clients.
You Will Learn: The Campaign Type that is DOMINATING right now Where to start your daily budget How do you run Creative Isolation to get more scale out of your account? Which creative types are working really well right now,And more
"Creative isolation is something that we use in almost every single ad account -and highly recommend it." Pepijn Hufen
LINKSMore Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS00:30 Let's Dive In: Campaign Types That Are Working Great Right Now
03:27 What's shifting with Creatives?
06:35 What's the best way to test Creatives?
07:26 Creative Types that are working well right now
09:38 A Note about Targeting
11:20 "Our job as marketers and entrepreneurs is not as much to say; what is the 100 percent accurate attribution model? No, it's our job to understand each attribution model's possibilities and limitations." Pepijn Hufen
12:30 What's working for Lead Generation?
13:30 In Summary
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Does your brand have a soul?
Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world's problems, and by the end of this episode, you will, too.
Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and their pets. They've donated over 1 million to veterans with PTSD and fed over 30 million shelter pets. Listen for how he launches all of his brands with "Passion Groups," how you can move toward more meaning and purpose as a marketer, and why you can be excited about AI's role in the world.
You Will Learn:
That whatever you're selling can be a tool for something greater
The power of building your own communities and "passion groups."
Tactical ways to wrap your purpose into the Identity of your company (and remain profitable)
Why many brands fail in their attempts to have an impact
How do you identify what purposes you should align with?
"If you are not willing to actually care about a group of people and how they feel and what they want, I honestly don't even believe that you deserve to be selling the product any longer." Molly Pittman LINKSMarshall Morris, https://www.linkedin.com/in/marshallsmorris/
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS00:00 "We have a portfolio of companies, not because we go out and acquire them. But just because we find a product and service and we find a purpose. And those things sometimes just have a life of their own, and we just allow it to expand and run its race." Marshall Morris
02:33 "Marketing Can Be A Dirty Word"
09:07 Build Your Audience First
11:39 A Brand Has To Have a Soul
13:40 Three Phenomenal "Passion Groups"
20:12 Where most brands fail
22:56 Two Components To Giving Back (The Impact and The Story You Can Tell)
26:00 Products That Invoke Head and Heart Decisions
27:28 Should you structure your business as a non-profit?
33:55 "I'm most excited about AI because it creates a world where Creativity wins. It will win. If everyone can code and everyone can design - the creation of the IDEA will become the most valuable asset." Marshall Morris
34:33 How to identify what purposes you should align with.
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The podcasting opportunity has indeed changed, but in this episode, you will hear why we believe Podcasting is still one of the best organic mediums for marketers and entrepreneurs (no matter what type of business you have).
Smart Marketer CEO (and veteran Podcaster) Molly Pittman talks with Darren Clarke (Executive Producer for HubSpot Original Podcasts) and Jessie Clarke (the producer of this show) about how far Podcasting has come and where it is going.
You'll hear about the impact of Podcasting on Molly's career (and how the medium continues to feed and grow their businesses), as well as the impact of AI, YouTube, and the value of Niche Podcasts.
You Will Learn:
The biggest reason to do a Podcast in 2024
How to fuel and improve your content distribution system
How much should a Podcast be scripted?
An episode planning tip that will remove 80% of the potential problems
"Talking into the mic is probably 20 percent of what actually goes into making a really amazing show". Molly Pittman
LINKSThe Business Podcast Blueprint, https://smartmarketer.com/podcast-blueprint/
Connect With Darren and Jessie Clarke, https://www.clarkelane.com/
Molly Pittman, https://mollypittman.com/
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Smart Marketer Courses, https://smartmarketer.com/courses/
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we thank you for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
Also, please Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS00:00 "Once you have that subscriber and that person becomes a loyal listener - they will just keep coming back and coming back and coming back, and it's amazing - the idea that you can spend hours and hours with that person. And that's what happens if you have the right kind of podcast for the right kind of audience". Darren Clarke
04:01 Darren shares some back story (Perpetual Traffic)
06:58 Molly Introduces the Business Podcast Blueprint
11:38 Podcasting Is Perfect Source Material
16:08 Objectives, Goals, Strategies & Measures (Our new Business Planning Process)
18:04 "If you're considering starting a podcast, it's way more than just the benefits of the podcast. It can also feed your business's entire content or editorial system." Molly Pittman
20:14 Video First Podcasts
25:52 Don't underestimate the role of Chemistry
29:30 The Value of Niche Podcasts
30:17 "Thousands of people listen to our show every month. We don't have events that have thousands of people. I mean, that is substantial. So if you want to do this, do this now because the podcasting space is only getting more saturated every year". Molly Pittman
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Do you believe your goals will happen?
If you've listened to the last three episodes, this one may surprise you! Molly Pittman takes a step back and delivers an all-important #NotBusiness episode to round out the series.
The last growth Lever in our mini-series is likely the most important: Your Mindset. You'll hear five Questions you need to answer that will make you happier and increase your Success as a Marketer or Entrepreneur.
You Will Learn,
How to set goals that create Success as opposed to goals that create hustle and strife
Practical ways to keep the big picture in focus
Why you need to stay in tune with the people you work with (and the people you serve).
One of the most significant blows to a business (that happens time and time again)
And More!
"Whether you're a business owner or work in marketing, it doesn't matter. We all want to feel fulfilled. We all want to feel happy. We all want to ensure that our time on earth is spent in the best way possible. And I think, especially in America, there can be a misguided idea of what Success is." Molly Pittman
Episode 183: LEVER 1, Your Offer System
Episode 184: LEVER 2, Your Traffic System
Episode 185: LEVER 3, Your Monetization Plan
Episode 186: LEVER 4, Your Mindset.
LINKSTrain My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS05:35 Question #1: Do you believe your goals will actually happen?
08:22 Question #2: Are You Keeping The Big Picture In Focus At All Times?
10:30 Question #3: Are You Protecting Your Energy?
13:40 Question #4: Are You Staying Connected To Your People?
18:00 Question #5: What Do You Need to Do to Stay in Balance?
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
Follow us wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Do you need help building a promotional calendar? What's Your Monetization Plan?
If you've listened to Episodes 183 and 184, you've been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization! You'll hear how to run promotions that make sure that you're generating more revenue from the people you have paid to bring into your ecosystem. In the same style as Parts 1 and 2, Molly gives examples of E-Comm and Non-Ecomm businesses at different stages of the growth journey.
You Will Learn,
How to develop a promotional calendar that will unlock business growth in 2024
Three Types Of Broadcast Campaigns (and why you must switch them up).
A key to keeping your Email List Healthy
And More!
"What's really important for promotions is that there is an obvious opening, and then there is a clear closing when it ends. Even if this is an excitement promotion, scarcity (something that is going away) is what is going to drive action. And usually, about 50% of your sales or activity happens in those last couple of days as people respond to that scarcity'. Molly Pittman
Make sure you hit "Follow" to get the final session.
Episode 183: LEVER 1, Your Offer System
Episode 184: LEVER 2, Your Traffic System
Episode 185: LEVER 3, Your Monetization Plan
Episode 186: LEVER 4, Your Mindset.
LINKSTrain My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS00:00 Molly sets the stage
02:37 Let's Dive Into The Playbook: Growth Lever 3
03:41 Three Types Of Broadcast Campaigns
09:40 A Sample Promo Planning Checklist
10:41 Planning Your Promotional Calendar
13:06 If you're just getting started…(Level 1, E-Comm Business)
16:34 Level 1, Non-E-Comm Business
17:57 Level 2 And Level 3 Promotion Planning
20:51 Segmentation Is Key (As You Start To Scale)
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
Follow us wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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What does every marketer and entrepreneur need in order to have success in digital business?
The CEO of Smart Marketer, Molly Pittman, recently sat down and dove deep into this question and wrote our most popular webinar to date, The Business Growth Playbook for 2024.
If you haven't already listened to Episode 183, start there. We shared audio of Molly teaching the first of four growth levers: Optimize Your Offer System. Today follows on from that session, and now it's time to focus on the flow of traffic through your offer system. Molly shares 12 different "plays" for you to choose from.
"Offers are what people consume. It's what they say yes or no to. Traffic is how they get there". Molly Pittman.
Today, You Will Learn,
How to move people from one offer to the next (almost like an assembly line)
How to measure the success of each step so that you can do effective Optimization work
Why you need to assign every step a Primary Goal
And More!
Make sure you hit the follow button because the whole playbook will be dropped here over the next two weeks.
Episode 183: LEVER 1, Your Offer System
Episode 184: LEVER 2, Your Traffic System
Episode 185: LEVER 3, Your Monetization Plan
Episode 186: LEVER 4, Your Mindset.
LINKSTrain My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS00:00 "It's not the sexiest thing we could have given you. It's not the thing that would make our market go wild, but it's what people need, right? It is, in the chocolate-covered carrot analogy, the carrot. Right? The chocolate is the Ad stuff that everyone thinks they need to figure out (and they do). But the carrot is the actual offer flow. It's the traffic flow. It's the big-picture strategy. And then the tactics". Molly Pittman
03:36 Let's Dive Into The Playbook: Growth Lever 2
04:17 A Guide To Your Paid Traffic Budget
05:30 "To do optimization work, you have to set specific goals for each step, or you're going to get lost on which part is working and which part is not working." Molly Pittman
12:50 What could a Level 1, Non-E-Comm Evergreen traffic system look like?
18:11 What could a Level 2 Traffic System Look Like for a Non-E-Comm business?
21:43 Level 2, E-Comm
24:15 Level 3, Non E-Comm
26:24 The Bought X But Not Y Campaign
30:12 Last But Not least: Level 3, E-Comm.
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
Follow us wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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As a marketer, you can have no better skill set than Offer Creation.
Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays you can to elevate your complete offer system.
"Remember, we're developing a skill set here. And I want you to think about these plays, whether you're in a moment of consulting, starting a new business, or helping a friend, to be able to pull these out of your brain and say, Ooh, here is the blueprint for this. Here is the strategy for this, and here are the assets you need to build it". Molly Pittman
Make sure you hit subscribe (or follow) because the whole playbook will be dropped here over the next three weeks.
Episode 183: LEVER 1, Your Offer System
Episode 184: LEVER 2, Your Traffic System
Episode 185: LEVER 3, Your Monetization Plan
Episode 186: LEVER 4, Your Mindset.
Today, You Will Learn,
13 Offer Options for you to use to lead someone through your customer journey
Ezra's favorite tactic he likes to call "New and Fancy."
Why this is the best time to be a Performance Marketer
How much of your budget should you assign to Content Amplification?
And More!
LINKSTrain My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS00:00 "People spending money online for 2024 is forecasted to increase 10 percent, which is pretty significant, which would mean 6. 3 trillion of sales on the Internet in 2024. So let's figure out how to carve out a piece of that pie for ourselves". Molly Pittman
02:54 Ezra shares his "New and Fancy" strategy.
04:44 "Companies are so focused on new product development that they forget about making the current offers that they have better, repackaging that and selling it again." Ezra Firestone
06:05 Molly shares how the Business Growth Playbook came about.
09:45 Train My Traffic Person Starts Feb 7th.
12:00 Let's Dive Into The Playbook: A Pairing of Strategy and Tactics
14:18 Molly makes a prediction about the future of the Industry
16:35 What are the four Growth Levers?
17:25 Three Levels: Where are you now?
20:09 Lever 1: Building Or Optimizing Your Evergreen Offer System
21:13 "If you're having trouble achieving initial success, or if you're having trouble scaling, it is probably more of an offer problem than an ad problem." Molly Pittman
22:00 Your Level 1, Non-E Comm Offer System
29:43 Summary of Assets you will need
20:43 Your Level 1, E Comm Offer System
34:24 Summary of Assets you will need
34:26 Your Level 2, Non-Ecomm Offer System
35:56 More Advanced Lead Magnets
42:42 Summary of Assets you will need
44:13 Your Level 2, E Comm Offer System
44:50 Three New Offer Types To Layer In
49:05 Summary of Assets you will need
49:42 Your Level 3, Non-E Comm Offer System
50.03 "A healthy Non-E-comm business at level three is running about 5 to 7 cold traffic offers at a time, four warm traffic offers, and about 2 to 3 hot traffic offers. And we're starting to mix in a lot of the offer styles from levels one and two". Molly Pittman
56:01 Summary of Assets you will need.
56:21 Your Level 3, E Comm Offer System
57:05 A Happy Accident: The Evergreen Discount/Category Sales Page
59:04 Summary of Assets you will need.
YOUR ENGAGEMENT MATTERS
"The ads are important, but nothing matters if you don't have the right assets in place. to really uplevel your marketing strategy in the way that you want to." Molly Pittman.Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or, or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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