Episoder
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What if the key to standing out wasnât about doing things better than your competitors, but about focusing on what theyâre not doing at all?
In this episode, Iâm sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistakeâand a crucial lesson in marketing strategy.
Youâll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusing on what others were neglecting. Instead of copying what others were doing best, they leaned into what wasnât being doneâand turned it into their competitive advantage.
Iâll also share how Iâve applied this strategy to Mic Drop Moments, my video marketing service, to serve clients who are being underserved by the market. This approach has allowed me to carve out a unique space in a crowded industry and help clients get visible without competing on the same tired strategies.
So if youâre tired of following the herd and want a more strategic way to stand out, this episode will give you a fresh perspective on how to rethink your approach and make your competition irrelevant.
Resources
Build your brand on social media effortlessly: Learn more about Mic Drop Moments
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video seriesânot just random contentâis the next big thing in building audience and authority.
Drawing inspiration from movie theater serials, Nas Daily, Pat Flynnâs latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience.
You'll hear:
Why most content creation burns people outâand how to fix itThe storytelling formula I'm borrowing from Nas Daily (with a twist)My personal 60-day challenge to launch a series called Standout Business ShortsHow you can adapt this model for your own brandâwithout reinventing the wheelPlus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia thatâs gone viral on TikTok. Yes, itâs as awesome as it sounds.
This is more than a strategyâit's a challenge to stand out or blend in.
If you want to build trust at scale and have fun doing it, this oneâs for you.đ§ Listen inâand follow along as I take the leap into daily short-form serial storytelling.
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Manglende episoder?
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Youâre exceptional at what you do.
Your clients get results.
Youâve put in the time, earned the expertise, built something real.So why does it feel like youâre still getting overlooked?
Still chasing clients?
Still blending in?In this episode of The Standout Business Show, Iâm breaking down:
5 Signs That Youâre the Best at What You DoâBut Still Getting Overlooked
If you're tired of inconsistent leads, forgettable content, and marketing that doesnât reflect how good you actually are⊠this oneâs for you.
Weâll unpack:
â Why your brand might not be standing outâeven though youâre amazing at what you do
â Whatâs actually keeping high-ticket clients from choosing you
â The real reason your content isn't converting (and how to fix it)
â The one tool youâre probably underusing that could transform your authority fast
â A quick, powerful way to measure how well your brand is performing (free quiz included)If any part of your business feels like a best-kept secret right now, letâs change that.
Youâve done the hard partâbecoming great at what you do.
Now letâs make sure the right people see it.Resources
Discover your Standout Score:
Find out in just 2 minutes with your Standout Business Scorecard
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Welcome to another episode of The Standout Business Show with your host, Brad Powell! In todayâs episode, weâre uncovering the personal branding strategy for driving sales that you may already have in your arsenalâvideo. If you have a great service but arenât seeing the sales you expect, the missing piece could be simpler than you think.
Brad dives into how video can become your most powerful sales tool and reveals the four must-have videos every business needs to succeed. The best part? You only need four types of videos to unlock the next level of growth, and we'll break it all down for you.
Hereâs what youâll learn in this episode:
The secret to using video to sell more: Learn how to make your business human, build trust, and position yourself as the authority in your field.The four must-have videos: Discover the essential videos your business needs to succeed, including case studies, your unique selling proposition, process videos, and FAQs.How to craft videos that sell for you: Weâll give you the steps to create case study videos that showcase your results, FAQs that overcome objections, and process videos that position your brand as the expert.If you're ready to stop guessing and start using video to drive real sales, this episode is a must-listen.
Donât miss the end of the episode where Brad shares how you can get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Hit play đ§ to learn how to make video your ultimate sales weapon!
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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If youâve ever followed the advice to âjust connect with more peopleâ in an attempt to grow your networkâonly to feel like youâre wasting time sending cold DMs and getting ghostedâyouâre not alone.
I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappointing.
Hereâs the hard truth: Most high-level service providers are networking the wrong way.
The real key to building a powerful network isnât more connectionsâitâs more clarity and focus.
In this episode, we dive into:
đ„ Why the âmore is betterâ networking approach leads to surface-level relationships
đ„ The missing ingredient that separates experts who build real influence from those who stay stuck chasing leads
đ„ How to shift from transactional outreach to relationship-driven marketing that actually worksIf youâre ready to stop wasting time on networking strategies that donât lead to real opportunitiesâand start building a high-value network that grows your business effortlesslyâhit play now! đ§
Resources
Want to see how you can spend less time marketing while increasing demand for your expertise? Schedule a Standout Business Assessment call where we'll talk about how you can turn your personal brand into profit.
Schedule your Call >
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Youâve probably heard it a thousand times:
If you want to grow your brand, you need to post content everywhere, every day:Blog posts. Instagram. LinkedIn. YouTube. Email.
Itâs a never-ending cycle.
And if youâre not showing up constantly,
you might as well be invisible⊠right?
Well, Iâm here to tell youâthatâs a myth.More content doesnât mean more clients.
In fact, creating too much content might actually be hurting your business.
(because you're spending all your time on social media - instead of working on your business)
So in this episode, Iâm showing why the content gerbil wheel is a waste of your timeâAnd how you can replace it with a smarter, more strategic way to attract high-quality leads that come pre-sold and ready to buy.
Stay tuned because this is going to change the way you think about content...Resources
New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what youâre best at & what you love most.
Join the âMake Coaching Your Marketing masterclass (Itâs FREE!)
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Want to attract your dream clients, grow your personal brand, and build a thriving expert businessâwithout chasing leads or using pushy tactics?
It all starts with one simple (but powerful) formula:
1ïžâŁ Identify your true zone of genius
2ïžâŁ Find the people who need it most
3ïžâŁ Create and share content that truly matters to them
4ïžâŁ Serve them in a way that feels natural and profitable
Sounds great, right? But hereâs the game-changerâŠ
What if you could turn this formula into a marketing engine that not only attracts the right people but also gives them a real taste of what itâs like to work with youâbefore they ever hire you?
Thatâs exactly what this weekâs guest, business strategist Bob Gentle, has mastered.
Bob is the creator of The Generosity Engineâa social selling framework designed to build trust, amplify your brand, and create win-win results FAST.
In this episode, we're breaking down:
đ„ How to market yourself by giving first (without burning out)
đ„ Why generosity is the ultimate client attraction strategy
đ„ The step-by-step blueprint for creating your own Generosity Engine
If youâre tired of marketing that feels forced and want to attract clients in a way that feels natural, sustainable, and incredibly effective, stay tuned...!Resources
New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what youâre best at & what you love most.
Join the âMake Coaching Your Marketing masterclass (Itâs FREE!)
Connect with Bob Gentle
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Youâve built a solid business with content, consulting, or coaching. But what if the next big leap isnât just about scaling your offersâitâs about scaling your impact through community?
In this episode, weâre diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, whoâs sharing:
â The key shifts needed to move from a product-based or digital course business to a community-centric model
â How to create a space where your audience isnât just consuming content but actively engaging, collaborating, and contributing
â Why a well-designed community can become your most valuable assetâfueling content, deepening connections, and driving recurring revenueIf youâve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you canât afford to miss.
đ§ Hit play now and start building a community-powered business the right way!
Resources
New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most.
Join the "Make Coaching Your Marketing masterclass (It's FREE!)
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Sadly, the webinar world has gotten pretty stale out there.
Most webinars always seem to follow the same formula:
They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch!
So you're left thinking, "Oh man, that's 90 minutes totally wasted."
But, they don't have to be like this.
I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing.
So what if your own events could be really different?
What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired?
To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure!
So if you're ready to create an addictive, epic webinar in 2025 - listen up!
Resources:
Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most.
Join the "Make Coaching Your Marketing masterclass (It's FREE!)
Connect with Caitlin Johnson
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Are you ready to finally get over your resistance to being on camera?
Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?)
Youâre not alone.
In this special coaching style episode Iâm sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are.
Weâre sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your messageâs impact.
Listen up if you want to overcome camera shyness and really stand out in the business world.
Resources:
Take the Standout Business Scorecard
https://awesomevideomakers.com/scorecard/
Connect with Ronnie LoaizaIf you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies!
If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.
So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?
Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.
Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy
Resources:
Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
https://awesomevideomakers.com/scorecard/
Connect with Joshua StoutIf you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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HATE clunky workshops? They're super annoying and they make it harder to learn.
Here's why:
â No direction means information is less intuitive.
â No clear purpose means you've got no....purpose...
â Poor pacing rushes crucial insights or drags simple stuff
What the solution?
Design your workshop like a story arc.
Result?
A workshop that feels whole and creates genuine "aha" moments.
Want to see how this can work for your next workshop?
Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.
Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.
Resources
Register for the Coaching-as-Marketing Blueprint training.
(Itâs FREE)
Connect with Rob Willis
Listen to Rob's PodcastIf you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?
Then join my special masterclass called 'The Coaching as marketing Blueprint'Do you feel like youâre spending way too much time on social media?
Are you devoting too much creative energy brainstorming captions and editing videos than doing what youâre actually great atâcoaching?
Itâs exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.
And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.The Coaching-as-Marketing Blueprint changes all of that.
This isnât about adding more to your plate. Itâs about letting your coaching sessionsâthe thing youâre already amazing atâbecome your most powerful marketing tool.
Youâre no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.Youâre coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.People reach out to you, not because of a trendy post, but because theyâve already experienced the value of your coaching through your marketing.
ImagineâŠWith The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work youâre passionate about.
Claim your spot!If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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What does it take to capture the attention of premium buyers?
How do you win their trust?
How do you exceed their expectations?
and, most importantly, how do you keep them coming back again and again?Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,
"Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldnât have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."
Sound like a world you'd like to inhabit?
Well stay tuned 'cause we're going to find out...
Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.
Resources:
Get Jeffrey Shaw's new book, Sell to the Rich
Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
https://awesomevideomakers.com/blueprint/If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Register for the Coaching-as-Marketing Blueprint training. (It's FREE)
https://awesomevideomakers.com/blueprint/
Can you make this be the year that your business stands out?
Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest.
Two teams face the same rough weather, yet their experiences couldn't be more different.
One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration.
Now imagine that this could make all the difference between you & your competitors.
This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients.
For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people.
As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart.
How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges?
What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace.
That's what we're talking about in this episode. Stay tuned...
Resources:
Register for the Coaching-as-Marketing Blueprint training.
https://awesomevideomakers.com/blueprint/If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Here's My #1 business growth prediction for the new year:
There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.The question is - how do you do it?
I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint'
Do you feel like youâre spending way too much time on social media, trying to create content that will maybe get noticed?
Are you devoting too much creative energy brainstorming captions and editing videos than doing what youâre actually great atâcoaching?
Itâs exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.
And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.The Coaching-as-Marketing Blueprint changes all of that.
This isnât about adding more to your plate. Itâs about letting your coaching sessionsâthe thing youâre already amazing atâbecome your most powerful marketing tool.
Youâre no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.Youâre coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.People reach out to you, not because of a trendy post, but because theyâve already experienced the value of your coaching through your marketing.
ImagineâŠWith The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work youâre passionate about.
Claim your spot!If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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What if shifting your marketing focus could transform the entire trajectory of your business?
In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year.And it's very likely that it's the most powerful marketing strategy you're probably not doing.
This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing.Tune in so you can say goodbye to the endless hamster wheel of social media posts and hello to building genuine connections with your ideal clients.
ResourcesGet the steps to create an Unforgettable Brand in just 5 minutes! Take the Standout Business Scorecard
I'm leading a masterclass in the new year that will walk you through in detail how to set up the systems to turn your coaching into your marketing in your business.
Get on the waitlist - and you'll be the first to know when the registration is open.
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/
Selling signals of interest instead of pitching your offerUsing your coaching as your marketingThe benefits of live streaming to help grow and nurture your audience
Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact. She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers.
In this coaching style episode I'm helping Kelly break down how she can stand out amidst all the other healing practitioners out there and avoid the biggest mistake that most health coaches make when it comes to their marketing.
Key Takeaways:
Resources
Connect with Kelly LubeckIf you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/
We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in.
Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically be part of the group.We're trying to blend in to get by.
We're trying to blend in so that we feel safe and we feel comfortable.And if you're in business for yourself, it's absolutely the wrong thing to be thinking about. It's the worst place to be putting all your energy into.
"There's no such thing as fitting in. Life is a pair of skinny jeans, and you are a big fat ass." Comedian Tom Papa
Agree or Disagree...? (Listen up for my take)If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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Here's the new take on storytelling: Your story isnât just worth tellingâitâs worth paying for.
Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.
Stay tuned!
Resources
Connect with Andrea Merrill
https://www.virtuallyadventurous.com/
What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.âDiscover your Standout Score - It's quick & FREE
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right contentâyour ideal clients won't just notice you. They'll choose you.
Donât miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur whoâs ready to stop blending in.
And Iâll see you next timeâon The Standout Business Show.
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