Episoder
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I’m still amazed that a digital product I created resulted in $ 288,000 in sales and added 10,000 people to my email list– and they paid to join it! I’m going to share all about it in today’s show.
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One of the reasons I love recommending digital products is that they act as a starting point, and once you’ve built them, you can sell them over and over. Unlike many other offers in your business, you don’t have to start from scratch each time someone buys.
Episode Highlights
The Secret to Building a Thriving Offer Ecosystem [0:07:36]
Why Digital Products Stand Out [0:10:07]
How Digital Products Saved My Business [0:12:44]
What You Can Achieve with the Right Strategy [0:20:10]
My Strategy for Digital Product Success [0:23:07]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
If there’s one thing I want you to take away from this pep talk, it’s this: the decisions you make today aren’t set in stone. Whatever you launch, it's an opportunity. Whether it succeeds or not, you’re going to learn something from it. The world will respond, and your job is to listen. As business owners, we often rush through things and don’t take the time to truly listen to what feedback is telling us.
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Not everything I’ve done has been a success, and that’s completely fine! In fact, I’ve learned the most from what I would call my failures. Today, I want you to forget about creating the most shareable digital product or following the latest trends. Instead, focus on solving a real problem. Whether it’s a template, guide, or script, aim to make a meaningful impact. The more real results you deliver, the more your clients will see the value in what you offer.
Episode Highlights
A Story About One of My Early Failures [0:08:20]
What Happens When You Think You’ve Got It All Figured Out [0:18:13]
Lessons From My First Digital Product Launch [0:23:05]
Taking Things One Step at a Time [0:26:14]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Manglende episoder?
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It’s hard to believe that I’ve been creating digital products for over eight years now! I’ve learned so much that I want to share with other creators, because I want to see more people be successful with their digital creations too. Today I’m sharing which kinds of digital products I definitely wouldn’t create if I was just getting started. I think you’ll be surprised– the ones I’d skip aren’t what you’d expect.
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Episode Highlights
Avoid these 2 Very Common Mistakes [0:02:32]
Scratching an Itch is Most Effective [0:04:22]
Keep it Simple & Deliver Transformation [0:09:13]
Highlight Your Affiliate Products Inside [0:12:13]
Our Main Bread & Butter Digital Offers [0:16:53]
Maximizing Integrations for the Win [0:20:03]
Get Visible & Bring People into Your World [0:23:42]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
The most important thing to me in my business is to help my clients achieve their goals. Today, I want to break down what it took to build my multi-million dollar product empire and give you a blueprint of how I did it so that you can get started and launch your very own digital product. In 2016, I got caught in a five-car pile-up and suffered a traumatic brain injury that drastically changed my life. It taught me that my business was solely dependent on me and this was a massive wake-up call!
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I decided to find ways to make more money without the business relying on me directly. I did this in a variety of ways over the years, and if you’ve been listening for a while, you’ll know just how innovative I’ve become. Eventually, I took on creating digital products, and boy, was I in for a surprise! It impacted my life and business so much and it has helped so many of you. I sold digital products for almost a decade before I started teaching about it and I have been through so much that now I feel ready to share my experience and teach it to people.
Episode Highlights
How My First Digital Product Launch Created Daily Sales [0:06:39]
Keeping Your Business Afloat Even When You’re Sinking [0:16:24]
Choosing a Product, Getting Leads and Launching [0:22:37]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it’s time to hire a pro. He’s a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast.
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Kwadwo started his career teaching expats in China and got a reputation as “the Facebook ad guy” for creating silly videos while living there. When he and his family got stuck in Mexico during COVID-19, his business teaching Chinese crumbled (as so many did during the pandemic), and Kwadwo got a job running Facebook ads at an ad agency. Now, he has turned that into a whole new business! While in China, Kwadwo believes that he was running Facebook ads “the wrong way" and it was only when he started running them at the ad agency during COVID that he learned the right way to do it. Today, he is here to tell us all about the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more.
Free Guide:
The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results
Episode Highlights
How Strategy and Mindset Can Get You Started in Ads. [0:09:56]
What Ads are Doing for Course Creators and Small Business Owners. [0:16:44]
Knowing When to Manage Ads Yourself and When to Use an Ads Manager. [0:22:17]
Common Mistakes People Are Making with Meta Ads. [0:30:37]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today on the Podcast, we have Andrew Davis, a Best-Selling Author and Internationally Acclaimed Keynote Speaker. He has appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and BBC. Andrew has crafted documentary films and award-winning content for tiny startups and Fortune 500 brands.
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In this episode, we’re talking about marketing lessons we can learn from The Muppets, what the pandemic did for a goat farm, and if your digital doppelganger should be your own property or owned by the company you work for. This convo is going to spark your creativity and get you thinking in new ways. You’ll walk away excited about how you can leverage AI in your own business.
Episode Highlights
The Wild Ride of Andrew’s Career and Learning from the Best in the Business
A Path to Public Speaking and the Power of Partnerships
Thinking Big and Starting Small: a Four-Step Process to Embracing Constraints
How Goat-2-Meeting Leveraged Limitations
Understanding the True Superpower of AI
An Insider’s Perspective on the Future of AI in Marketing
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
AI is one of the things that is probably at the forefront of every business owner’s mind, and if you feel like you don’t quite know what’s going on, you are not alone! In this conversation, marketing entrepreneur and digital nomad Zach Boyette joins us to discuss how to stay SEO-relevant in the age of “robots.”
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AI is changing so many parts of marketing right now. A great way to get on top of these new changes is to focus on the SEO side of things. Many of you might know how to get to the top of Google searches but may be clueless when it comes to doing the same on ChatGPT and Gemini, for example. Today, Zach walks us through what brands can do to improve SEO using AI.
Episode Highlights
How to Leverage AI to Improve Search Engine Optimization. [0:04:54]
How to Become a Top Search Result on Large-Language Models. [0:14:39]
The Future of Marketing in the World of AI. [0:32:24]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
When looking to make positive changes in your life, why not start with making sure you’re sleeping well? If you are having a hard time falling asleep, staying asleep, and battling with overall energy levels, then this episode is for you! Joining us is the incredible health consultant Tanessa Shears to discuss how you can sleep smarter and share bio-hacks to become a better-performing entrepreneur.
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Tanessa started her business as a personal trainer and nutrition coach and she very quickly realized that so many of her clients were entrepreneurs who needed that extra push to optimize their health. Sleep is often a forgotten component of health and when Tanessa was pregnant, she became more aware of how little sleep entrepreneurs are getting and how that is affecting their businesses. That is why she incorporated a third pillar into her business, sleep! Tune into this conversation to hear a breakdown of the architecture of your sleep, how to sleep better, creating the right environment to help your brain and body wind down for sleep, wearable sleep tracking devices and so much more!
Episode Highlights
The Architecture of Your Sleep. [0:08:37]
How Do We Sleep Better? [0:12:51]
The ‘Zone Out’ Period and How to Fall Asleep Easier. [0:16:43]
What Slowing Down Can Look Like. [0:25:33]
Tanessa’s Favorite Wearable Tech and How She Incorporates it Into Her Work. [0:30:47]
What to Do When Either Your Deep Sleep or REM Sleep is Suffering. [0:36:20]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Recently, I taught a live workshop that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Leads on Autopilot workshop. If you’d prefer to view the visual slides as well, you can register to watch the complete video replay at no cost— consider it my gift to you. I want to see you be successful, which is why I created this value-packed episode.
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Tune in to learn more about:
THE roadmap to getting your first (or next) 1000 subscribers.
How to generate leads on autopilot, regardless of your current tech background
The exact strategies businesses with lists of 50k+ are using to rapidly build their email list
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
I am so excited to introduce you to my brand-new course, Email List Jumpstart! I know there can be a lot of moving pieces when it comes to growing and building an email list, but I want to show you how you can do this live, in real time, and in a way that is super easy for you to maintain. We’re talking an hour a week!
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This course isn’t just about theory; it’s packed with practical, actionable strategies that I’ve personally tested and refined. After realizing that so many of you are struggling to build or grow your email lists, I knew I had to create something that could meet you where you are and help you thrive. Whether you’re starting from scratch or looking to supercharge your existing list, Email List Jumpstart offers both foundational and advanced strategies to help you attract the right leads and turn them into loyal customers.
Episode Highlights
Why I Built Email List Jumpstart [0:01:20]
Building a Business That Honors Life First With Your Email List [0:08:55]
Why Email Works [0:14:23]
What to Expect From Email List Jumpstart [0:15:50]
The World’s Smallest Sales Funnel [0:21:09]
Automation That Works for You [0:22:17]
Jumpstart Your Email List Today [0:24:06]
In this episode, I’ll walk you through the backstory of how this course came to life, the unique approach I took to ensure its effectiveness, and what you can expect when you dive in. Plus, I’ll share some of the advanced techniques that can take your email marketing to the next level.
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
So many people have been telling me that I have to meet the creator of Future Social, Jack Appleby, and today, he is on the podcast so you can hear his story! He is monetizing and building a business in an incredibly unique way and I can’t wait for you to hear all about it.
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Jack has had an extensive career with quite an intense growth trajectory going from zero to 60,000 subscribers almost instantaneously. But he is not making his money as a social media influencer. Instead, Jack’s main income in his half-million-dollar business comes from his newsletter! Something most people only use as a lead magnet. Today he delves into how he did it, the importance of creating value-based content, the art of selling creative ideas, and so much more!
Episode Highlights
The Tangible Things Jack Does to Get People on His Newsletter [0:06:32]
Why Jack Decided to Make His Newsletter the Main Monetization of His Business [0:10:43]
Developing the Skill of Selling Creative Ideas [0:16:04]
The Future of Future Social and Jack Appleby [0:26:48]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
If you were to sit me down with a glass of wine and ask me what I think about lead magnets, I would give you a lot of detail about what I think is and isn’t working in the online business world today. Lead magnets have changed a lot in the past ten years and a huge part of that is because our entire creator economy has changed the online landscape. Ten years ago, knowledge databases for tech tools did not exist. YouTube was not this robust library and Google even left us with unanswered questions.
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Today, it feels like you could Google anything, and if you can’t, you can just ask AI. So, why would someone want to give you their email address to hear what you have to say? I want to talk about it because lead magnets are still an incredibly powerful, critical tool in your ability to grow and build your email list. I have personally added tens of thousands of subscribers to my email list using a wide variety of strategies over the last six months. If you’re curious about how I’ve been building recently, I want to give you all of my strategies. But today, I want to talk about what’s effective for you!
Episode Highlights
What Lead Magnets Actually Do [0:02:19]
One Thing Most People Forget When They’re Thinking About Lead Magnets [0:06:58]
Simple Lead Magnets You Could Be Delivering in Text Only [0:14:08]
Complex Options That Might Not Take as Long as You Think [0:23:31]
The Most Complex Way of All to Get Started [0:28:38]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
As the owner of a small business, every dollar counts, and strategic financial management can make all the difference. Today, we’re joined by self-proclaimed money nerd, Gina Knox, a money coach for entrepreneurs with variable income. Gina teaches business owners how to build their savings, pay themselves well, and create a wealth portfolio. In the last three years alone, she has helped her clients save over $7.5 million!
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In this episode, we break down tactical ways to approach cash flow, new ways to look at debt, and the money mindset beliefs you need to readdress to feel empowered to build the wealth you dream of! Gina also shares her unique perspective on some common industry strategies, offering you alternative paths to reach your financial goals. Whether you're a seasoned entrepreneur or just starting out, this conversation will provide you with new opportunities to reassess the thought patterns and money beliefs that have been holding you back!
Episode Highlights
An Unconventional Path to a Fulfilling, Finance-Focused Career. [0:01:45]
How NOT to Manage Your Business and Personal Finances. [0:11:28]
The Cash Flow Waterfall Method. [0:17:50]
Why it’s Important to Reframe Your Perspective on Debt. [0:23:07]
Your Guide to Mastering Your Money Mindset. [0:29:14]
The Variable Income System for Paying Yourself Well. [0:38:48]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
I want nothing more than for y’all to get real results in your business, create revenue, have real connections, and ultimately leverage email marketing to build your business. I’ve been on an email kick lately. It’s all I want to talk about. I have seen the results! Today, I want to talk to you about how I make sales every single day using email.
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I also share a brand new case study I put together. I have been on a mission to get more visible. In the first six months of this year, I built nearly 10,000 new leads into my world via my email list. I wanted to provide a step-by-step roadmap of how I’ve done that. You can find it at bossproject.com/leads.
Episode Highlights
The Start of My Story (And Why it Might Look a Lot Like Yours) [0:02:48]
Making It Sustainable with an Evergreen Approach [0:10:26]
Where to Start If You Dream of Making Sales Every Day [0:13:50]
Overcoming the Fears that Keep Your Business Small [0:16:01]
What We Can Learn from Big Businesses [0:18:35]
The Art of Being Consistent Without Leaning Into Overkill [0:22:48]
Using the Curiosity Factor to Create Consistency [0:26:08]
Some of the (Many) Ways You Can Communicate Using Email [0:30:15]
Your Ultimate Goal with Email Marketing [0:36:45]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Rarely do we open Instagram and go; what are you going to sell me today? But when you open email, especially your promotions tab, there is a different intent. You use email to communicate, but more than that, you open your promotions tab to see what deals are happening.
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Today’s guest is Natalie Franke, a USA Today bestselling author, community builder, neuroscience nerd, and mama bear for small businesses. As Head of Marketing at Flodesk, she leads tens of thousands of small business owners while fostering a spirit of community over competition around the world.
Episode Highlights
Natalie’s Non-Linear Journey to Head of Marketing at Flodesk [0:03:21]
Hot Takes on the Future of Email Marketing [0:09:14]
How Email Marketing Has Evolved Since It All Began [0:14:18]
The Main Difference between SMS and Email Marketing [0:21:41]
Why Natalie Believes that Email Marketing is Still the Bluest Ocean [0:26:35]
Using Personalization to Help You Scale [0:26:35]
How to Do More Than Just Adding to the Noise [0:39:15]
What the Future of Email Might Hold [0:45:15]
More Automation We Might See in the Years to Come [0:51:41]
In this episode, we talk about the future of email marketing and where we see this industry going. We dig into whether we think email marketing is saturated, how selling will evolve via email, whether SMS and bot funnels are posing any threat, and surprising fun facts along the way! I know you’re going to get a ton out of this episode and also a lot of ideas for the things you may need to be prepared for in the future.
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
With email marketing, you get to drive traffic way more directly than you can with social posts. So many of you have been asking how to build an email list from scratch and today I want to dive right into this discussion!
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Email is a powerful way to convert leads! An email sent to your list gives you direct access to 100% of your audience, unlike a social media post that will only be seen by 10% of your followers. You also own this list and you have control over how you engage with it. You also have the opportunity to segment your list and personalize your marketing, which helps build relationships with your audience.
This year alone, I have added nearly 10,000 new subscribers to my email list and I want to give you all of the details in a free case study I created– head to bossproject.com/leads and get it now!
Episode Highlights
The Most Important Thing to Consider When Choosing an Email Provider. [0:08:23]
Figuring Out How to Get People onto Your List. [0:20:33]
The Two Main Things You Have to Set Up Next. [0:28:44]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Have you ever ghosted your email list and wondered about how to make a comeback? Or if you even could! You're not alone, and I’m here to help. In this episode, I’m diving deep into the art of reengaging an inactive audience authentically and strategically. We’ll talk about why the gap happened, how to assess the situation, and, most importantly, how to craft a comeback plan that feels true to you. I’ll share actionable steps to get your email list going again, from providing genuine value to maintaining consistency.
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I know it can be overwhelming, but you’re not in this alone. I’ve heard your stories, and I’m excited to share insights and strategies to help you move forward. Whether it's finding inspiration or knowing how to avoid the pitfalls, we’re covering it all. Ready to turn that ghosted list into a thriving community? Your comeback story starts here – let’s make it happen!
Episode Highlights
Evaluate Where You Are At [0:03:25]
The Risks of Reviving Your Email (And How to Address Them) [0:06:27]
Are You Ready to Commit to Email? [0:08:37]
How to Reengage Your Audience [0:10:54]
Crafting Your Comeback [0:13:00]
Finding What Works [0:15:35]
Templates and Resources [0:20:34]
How to Move Forward [0:21:33]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
From the incredible potential of generative AI to the allure of fully customized experiences, there are numerous innovative ways to elevate your email strategy. While I can’t predict the future, I can share what I’m seeing in the world of email marketing to help you stay ahead of the curve! By leveraging industry research, inbox analysis, and deep reflection on my own business, I’ve compiled some of the hottest trends for 2024. These insights will help you harness the power of email marketing and take your campaigns to the next level.
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If you haven’t yet considered email marketing as an opportunity for your business, this is your sign to start! Whether you're a seasoned pro or just getting started, these trends will guide you in creating engaging, relevant content for 2024 and beyond. Don't miss this opportunity to revolutionize your email marketing strategy and stand out in the ever-evolving digital landscape.
Episode Highlights:
Why Email Marketing Matters for Your Business, Even If It's Not Your Core Focus. [0:02:01]
Unlocking the Power of Email Content. [0:08:58]
Harnessing AI Innovation while Maintaining Your Personal Touch. [0:11:58]
Trends in Mobile-First Email Design (and Why It’s So Important). [0:14:46]
Boosting List Growth Through Recommendations. [0:19:30]
How to Leverage Customization in Your Email Campaigns. [0:23:24]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it’s not actually funny? Or worse, could you end up inadvertently offending someone?
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Joining us today to set our minds at ease is Lianna Patch, a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click – in that order. She’s written copy for Fresh Books, Igloo, and Manly Bands, among many other delightful clients, and regularly speaks at E-commerce and software conferences around the world.
Today, we dig into how to write funny, memorable copy that sells, for your online business. In our conversation, Lianna shares practical tips and strategies she uses with her one-on-one clients for creating engaging and authentic content. Tune in to hear all her actionable advice on how to start using humor (even if it scares you), and create content that brings joy to your readers!
Episode Highlights:
The Power of Funny Copy [0:03:35]
How to Start Adding Humor to Your Copy [0:04:30]
Where to Avoid Being Funny [0:08:30]
How Manly Bands went from Matter-of-Fact to Hilarious [0:10:05]
Using Humor to Accomplish Goals [0:15:09]
How to Create Irresistible CTAs [0:16:45]
Don’t Be Afraid to Play with Language [0:20:05]
Finding Humor in Unexpected Places [0:28:19]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Many entrepreneurs set ambitious targets but often find themselves falling short. In this episode, we explore the REAL reason why you’re not achieving your goals, unpack the underlying beliefs that might be holding you back, and provide actionable insights to help you break through these barriers.
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Join me as I delve into how you might be standing in your own way and offer strategies to move your business forward in alignment with your life goals. I share key mindset shifts to help reduce the pressure and constant stress that many entrepreneurs experience as their businesses scale and the goalposts keep shifting.
Unfortunately, there is no one-size-fits-all roadmap for success, and self-doubt is often the biggest limitation. Luckily, by cultivating self-compassion, acting like the person you want to become, and focusing on small but consistent actions, you can overcome these hurdles! Tune in for some real-life examples and practical steps to help you transform your business, embrace the journey as an experiment, and start showing up as your best self today!
Episode Highlights
Reasons I’m No Longer Setting Goals for My Business. [0:02:41]
Why There’s No Road Map for Success. [0:09:35]
Breaking Free from the Self-Sabotage Cycle. [0:15:41]
The Power of Acting like You're Already the Person You Want to Be. [0:25:10]
How Worrying about Future Potential is Slowing Your Present Momentum. [0:36:39]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. - Vis mere
