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If you have ever wished that you could afford to travel more, then today’s episode is for you! Today, we are joined by Megan Lanford, a woman who cracked the code for traveling for free (or close to free) to tell us exactly how she saves her family $20,000 a year! Megan has always been a huge travel junkie and eventually discovered travel points and she took six vacations that year because of them!
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Everyone was asking how she did it so she decided to start a business out of it and help more people travel more affordably. I know my audience is filled with ambitious people who would love to travel more, especially without breaking the bank. The results Megan gets for her clients are absolutely phenomenal! Traveling shouldn’t feel impossible and clearly, Megan has found a way to make it possible for everyone. So let’s hear how!
Episode Highlights
The Biggest Myth About Using Credit Cards to Go on Vacation [0:06:20]
How to Select the Right Credit Card(s) [0:09:00]
Getting the Points [0:13:37]
How You Go About Spending the Points [0:17:21]
What to Keep in Mind When Traveling with a Family [0:21:25]
The One Thing You Need to Know About the Travel Points World [0:25:45]
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Have you tried to make a block schedule work for you but it just hasn’t stuck in the past? I know it’s changed my life and I can’t wait to break it down for you!
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There’s a lot of research on how much more you’re capable of getting done when you’re doing similar tasks together. But how do you create a schedule that’s flexible enough? Block scheduling breaks up your day into dedicated blocks of time for specific types of tasks or activities. This reduces decision fatigue and stress and saves a ton of time!
Episode Highlights
How I Structure My Week with a Block Schedule. [0:03:26]
The Power of Flexibility. [0:23:38]
How to Implement a Block Schedule. [0:26:00]
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
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There’s no such thing as a right or wrong decision, especially in business. Hitting 10 years in business feels so surreal, and I’ve learned SO much along the way! Today, I share the biggest lessons I’ve learned over the past decade, the ones I really wish someone had told me when I was starting out. From making tough calls to leaning into my strengths, I’ve picked up some game-changing insights that have shaped not just my business but my entire life.
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If you’ve ever felt stuck, second-guessed yourself, or wondered if you’re cut out for this whole business thing, trust me, I’ve been there! I get real about the highs, the lows, and the moments that changed everything for me. I talk about how I stopped obsessing over making the “perfect” choice, why I stopped listening to people who didn’t get it, and why celebrating myself had to become a priority.
Episode Highlights
You’re Capable of More Than You Think. [0:02:10]
There’s No Such Thing as a Right or Wrong Decision. [0:04:22]
Not Everyone’s Advice Is Worth Taking. [0:10:27]
Lean Into What Comes Naturally. [0:12:36]
Sharpen Your Strengths, Not Your Weaknesses. [0:13:41]
Hard Seasons Will Come, But You Can Get Through Them. [0:24:27]
Feedback Isn’t a Personal Attack. [0:26:52]
Two Things Can Be True at Once. [0:31:14]
No One Will Celebrate You Unless You Celebrate Yourself. [0:38:14]
Building a Business Doesn’t Have to Be Lonely. [0:42:02]
Whether you’re building a business, a creative project, or just a life you love, this episode is packed with real talk, honest reflections, and hard-earned lessons to help set you up for something way bigger than you ever imagined. Let’s dive in!
Our Sponsors:
FreshBooks get 60% off for 6 months
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Your knowledge is your currency! For years I feared that what I was doing wasn’t real business and I felt like I had to prove myself. I think we feel strange about this because it’s unfamiliar, not because it’s wrong. The world of traditional business is rapidly changing and you are building an online business at the beginning of the new digital frontier. Of course it’s hard to feel like an expert when everything is just beginning.
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When I started teaching online, the old saying, ‘those who can’t do, teach’ haunted me. It forced me to convince myself that what I was doing wasn’t making an impact and it couldn’t have been further from the truth! The internet has changed the way people teach and it will continue to change the way people learn. I need to remind you that you are a pioneer – online business is still in its infancy, you are literally shaping the future, and you have the opportunity to do it exactly how you want to.
Episode Highlights
The Power of Online Business [0:06:20]
The Philosophy That Will Make You Feel Valuable [0:11:40]
The One Thing That’s Holding You Back [0:18:53]
Our Sponsors:
FreshBooks get 60% off for 6 months
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Blogging is not dead! It’s been waiting for small businesses to pick up the torch again and I think now is the perfect time to do it. Pretty much the only people publishing articles today are either larger businesses, software companies, or the media.
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There are fewer and fewer creators writing long-form content on the internet than I have seen in my career. Now, when I started this business, I was writing all the time. I was publishing new articles on my blog five days a week.I had really gotten away from it in 2024, but something happened in my business recently that re-inspired me to take up this untapped opportunity again. Let’s get into why.
Episode Highlights
How 24 000 Website Visits Made Me Realize That Blogging is Alive and Well [0:01:52]
The Main Difference Between Social Media and Blogging [0:06:50]
Embracing the Opportunity to Make Your Authenticity Shine [0:13:10]
What Blogging Ultimately Gives You the Chance to Do [0:24:55]
My Approach to Blogging In 2025 [0:37:23]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
For years, I held myself back. I made excuses. I played small. But one day, I made a decision. I quit. Cold turkey. No warning, no second-guessing. And I’m not talking about a bad habit. I quit everything holding me back—100 things! Today, I’m going to tell you exactly what I walked away from. After you hear them, you might decide to quit a few too.
This is the first time I’ve done an episode like this– it’s much shorter than usual because I want you to simply listen, reflect, and then take action TODAY. Let’s get into it!
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
It may seem counterintuitive, but you don't need 1000s of followers to make 1000s of dollars! Today, I’m breaking down exactly how to build a profitable online business without a massive online following. While a big audience might seem glamorous, it’s no guarantee of a reliable income. The real magic happens when you connect with the right people, build a community, and genuinely impact the lives of your followers.
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As I’ve built my business, I’ve prioritized my actual offerings over cultivating vanity metrics. This has been an excellent system for building sales, but it’s also meant that some of my most visible platforms don’t necessarily look as successful compared to what you might expect from comparable social media accounts. Join me today as I walk you through my process and break down how you can create a profitable plan that converts and makes you a reliable income, no matter the size of your audience!
Episode Highlights
What is the Purpose of Social Media? [0:03:49]
Small Following – Big Engagement [0:05:35]
How to Make Money from a Small Niche Following [0:11:30]
Relationships Mean Everything [0:16:45]
Don’t Wait – Start Today [0:23:55]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
What if I told you that you could sell a digital product before you’ve even created it? Not only is it possible, but it might just be the smartest way to launch! In this episode, I share why this strategy works, especially for first-time creators who are unsure if their idea will even sell.
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I walk you through my personal experience with preselling, and how doing it this way not only validates your idea but also motivates you to get the product out there. You’ll learn how preselling can help you build alongside your audience, refine your offer, and ensure you’re truly serving their needs.If you’ve been hesitant to launch, I’ll show you why selling first is the way to go.
Episode Highlights
What You Gain From Selling First and Building Out Later [0:02:27]
Getting Ready to Launch Backwards [0:10:23]
Everything I Learned From Preselling Digital Products [0:21:48]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
I recently passed the milestone of having 40,000 students which is just incredible! To have educated that many small business owners over the last decade has been such a gift and we are growing faster than we ever have before.
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At the end of 2024, I was averaging adding 1000 students a month and today I’m sharing what I’ve been doing that you may not be that I think is making all of the difference. This isn’t some magic formula that will give you the same results as me. Ultimately, this is a combination of mindset, strategy, and systems that I’ve refined over many years and these are the things I think are actually moving the needle.
Episode Highlights
The One Mindset Shift I Made to Be Hyper-Consistent. [0:01:53]
How to Eradicate the Fear of Failure. [0:06:46]
The Biggest Opportunity to Accelerate Growth. [0:10:46]
Leveraging Support. [0:17:12]
The Power of Repetition. [0:22:44]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Imagine accomplishing a year’s worth of goals in just 12 weeks. That’s what I’m doing here at Boss Project and today I’m going to share my game plan with you! I want you to think of the concept of the 12-week year as a period of focused sprints rather than annual plans. This approach creates urgency and focus and allows you to see what’s coming in a tangible way.
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A little while ago, I felt demotivated when it came to goal setting because a lot of the time, I either overpromised and underdelivered or simply couldn’t control the outcome of the goals anyway. When I decided to stop setting goals and instead view things as experiments, focusing exclusively on the process, I found approaching business fun, exciting, and challenging without the pressure of wins and failures. After hearing how successful other businesses have been when implementing this technique, I wanted to try it out and document the process for you to see and I think January is the perfect time to start fresh!
Episode Highlights
The Power of the 12-Week Year. [0:08:30]
How I Implemented the 12-Week Year in My Business. [0:16:29]
My Focus for the Upcoming 12-Week Sprint. [0:19:30]
How Am I Managing My Time? [0:28:24]
Starting Your 12-Week Year. [0:31:08]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I’m going to show you how to make offers so irresistible that customers won’t need convincing. Let’s get into it!
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Episode Highlights:
Why Perception Really Is Everything & How to Use It to Your Advantage [0:00:54]
Making the Value Obvious Every Time [0:07:14]
The Easiest Way to Make Your Offer Accessible [0:24:30]
Communicating Your Value Through ROI [0:32:23]
How to Get the Price Right [0:42:50]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
When I first launched my $29 digital product, I didn’t expect it to become one of my highest-earning digital offers. But here is how I made $288,405 dollars off of it and how you can do the same with your next entry point digital product. When I put this product out there, I had no expectations of how it would perform. I was just excited to make it and use it myself and then share it with the world.
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There was no reason why I decided it should be $29, it was just a number I was going to try and it has worked so well that I’ve never changed it! If you have ever felt that a low-priced product could never generate real income, I’m confident that this story is going to prove you wrong. Let’s dive in!
Episode Highlights
The Most Important Thing to Address When Creating a Digital Product [0:03:24]
What Was Trello for Business? [0:14:13]
Why Selling an Entry-Point Digital Product Should Be Easy. [0:20:03]
The Best Way to Market Your Product. [0:25:54]
Consistency, As Always, is Key! [0:33:00]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn’t understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients’ needs. It felt like I had switched from having one boss to having many bosses!
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I made a good living running an agency. I built that into a multi-six-figure business. But with THIS business, I have been able to bring home multiple millions of dollars in revenue. It has completely changed my life and my financial future. I’m super glad I started it so long ago! If you’re sitting here wondering if this is something you should be doing, the answer is probably yes. It allows you to take control and to grow in ways you never thought were possible.
Episode Highlights
How Digital Products Changed Everything for Me and My Team [0:06:58]
Why The Digital Product Industry is Growing More Rapidly Than Ever Before [0:12:29]
The Offers I’ve Built Since I Started [0:15:59]
How to Avoid the Biggest Mistake People Are Making [0:18:18]
Launching Your Digital Product in Just One Day [0:20:38]
Where So Many People Go Wrong (And How to Make Sure You Don’t Follow Them) [0:27:41]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don’t want that to happen to you.
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One of two things happens when people have too many ideas. Either they go nowhere or they try pretty much everything and put it all out there which makes things look scattered and confusing. When people are passionate about their ideas, choosing can feel like abandoning other ideas. I want you to reframe it: when you choose an idea, you are simply prioritizing one now but that doesn’t mean that those other things won’t come in time. At the end of this episode, you’re going to have a framework to choose an idea and take it from concept to execution.
Episode Highlights
Putting All Your Ideas Down on Paper [0:02:40]
Narrowing Your List of Ideas Down [0:06:13]
Testing Your Idea with Presale [0:11:30]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating or selling your digital product and the test I use to ensure that digital products deliver fast, tangible results, not just quick fixes that only address surface-level symptoms. I also offer a practical explanation for why quick wins are the key to building trust, driving sales, and setting up future success.
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Whether you're reworking an existing offer or brainstorming a new one, I’ll help you simplify your solution, focus on small but impactful wins, and avoid the overwhelm-trap that most creators fall into! This episode is your guide to creating offers that sell and position your business for long-term growth. Remember, the goal is to make your solutions so simple and immediate that clients can’t help but say, “Oh my gosh, this works!”
Episode Highlights
The Quick Win Test: How Fast Does It Work? [0:02:14]
How Instant Results Lead to Instant Trust. [0:05:51]
Why it’s the Simplest Tools that Deliver the Most Impact. [0:12:52]
Indoctrinating Someone into Your Way of Thinking. [0:16:15]
Brainstorming Without Judgment, Then Filtering Out the Band-Aids. [0:22:06]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There’s something about self-advocating to increase your revenue that makes you feel so powerful! And you can leverage AI to help you do it!
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Episode Highlights
How to Leverage AI to Research a Brand Deal [0:05:24]
How to Interact with AI to Optimize Your Results [0:12:32]
Getting Third-Party Perspective Through AI [0:20:45]
Mistakes to Avoid When Using AI to Communicate [0:25:37]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let’s talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible to create a business model that empowers you to prioritize your goals and can endure your absence if necessary.
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Episode Highlights
Learning How to Seek Support [0:18:23]
Dreaming Up a Business That Runs on Its Own [0:30:03]
The Absolute First Step You've Got to Take [0:34:40]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how you can strategically use pre-sales in your business to sell more digital products and courses. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!
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Episode Highlights
You’re Likely Already Doing Pre-Sales [0:02:22]
What is Pre-Sales and How Can it Benefit You? [0:03:45]
A Simple Strategy to Get You Started [0:16:16]
Where to Start On the Problem of Pricing [0:23:16]
Remove Commitment From Low-Priced Digital Products [0:27:53]
The Worst Case Scenario and Why You Should Act Now! [0:32:30]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how to leverage digital products to get more leads and sales. And we’re talking about how to do this while NOT getting caught in the weeds of flashy marketing strategies. Tuning in, you’ll find out how to attract leads AND get paid in the process.
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Episode Highlights
Why the Profit from Your First Sale Isn’t Everything [0:11:28]
Using a Digital Product to Attract the Right People [0:15:01]
Paid Offers Versus Free Lead Magnets [0:21:20]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how I’d start a business TODAY if I had absolutely no existing audience. It’s about showing up and making yourself visible. We’re talking about growing a community of real relationships and emphasizing community over chasing vanity numbers.
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Episode Highlights
How to Utilize a Digital Product to Convert Strangers to Buyers [0:14:11]
How to Build an Audience You Can Sell to in 2024 [0:16:57]
Leveraging Digital Products to Build Your Audience [0:22:05]
The Best Way to Communicate with Your Followers Directly [0:29:41]
The Biggest Mistake that People Are Making [0:33:47]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. - Vis mere
