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If you’re a sustainable stylist, or vintage/thrift queen, or a stylist who cares deeply about ethical brands, shopping practices and reducing the amount of fast fashion that ends up in landfill…. Get ready for this GAME CHANGER.“The ThredUP 2024 Resale Report projects that the resale industry will be a $73 billion market in the US alone by 2028. That’s growing 7x faster than mainstream retail,” says Kate Sanner, CEO of BENI.BENI is a resale search engine that shows you the best resale alternatives to the item of clothing or accessory that you're looking for in just one click. Next time you're shopping online and you find something that you like for your client, you can just click on the Beni browser extension to see a curated list of secondhand alternatives sourced from over 40 different resale sites like Poshmark, The RealReal, eBay, Rent the Runway, Vestiaire Collective, and over 200 Million items!Now you can start selling a pre-loved shopping and styling service AND price this service properly.In today’s interview, Erin Mathis from The Style Core and I talked to Co-Founder and CEO of BENI, Kate Sanner, to find out how stylists can use this new tool to start selling pre-loved styling services to clients RIGHT NOW.You’ll learn about:✨The rising trend of pre-loved, resale sites and the ‘circular economy✨How tools like BENI are solving the problem of ‘search and discovery’ of second hand items in the right size, color and style for your clients✨How you can package up a service like this with a solid profit marginREADY TO GROW YOUR STYLING BUSINESS?Join our AICI Accredited Program; GOING VIRTUAL; The Ultimate Program For Global Styling Success: https://stylingexpert.podia.com/going_virtual?coupon=JULYOFFERThis is the only styling business program delivering a proven approach to create and launch your own online offerings, supported by global styling and image industry experts and executive marketers specializing in styling businesses.Over 6 months, you’ll be provided with EVERYTHING you need to launch virtual offerings for your own business:-Your ready-to-sell Virtual Styling Services Suite -The 5 Foundational Training Modules -12x Q&A coaching sessions with your instructors -Your Implementation Worksheets-10x Lead magnet Ideas to build your email list-15X Virtual Service Menu Ideas Blast-The Step-By-Step “Ultimate SELFIE GUIDE” for Clients-The “Capture your Colors” Photo Guide for Clients-The Virtual Color Analysis Case Study Video Masterclass-Access to The Going Virtual Private CommunityLet’s help you build an image business that fills your cup, lights you up and allows you the freedom to do what you love, everyday.
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Want to offer your clients a 'digital closet' with images of everything they own PLUS outfit ideas and shopping recommendations?One of the original technology innovators in the personal styling space is Hue & Stripe, a styling client management tool that helps image consultants serve clients faster and more effectively, allowing them to help clients anywhere, anytime.Today we're joined by Co-Founder Craig Nordstrom, who explains how some of the most successful stylists are selling and serving styling clients using Hue & Stripes' powerful technology (and it's excellent customer service!)You'll Learn:✔️What styling service gets booked more than any others ✔️How to test and pitch a new service like other successful H&S users✔️How your clients want to be served by you as a stylist✔️And the features, benefits and most popular uses of Hue & Stripe
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READY TO TURBO-CHARGE YOUR IMAGE BUSINESS? If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else.YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN.To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between. This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create. Join Us to Craft Your Personal Styling GROWTH Plan!
Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop. Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level.Whether you're just starting out or looking to scale up, your plan will cover:
~Your Dreams & Big Picture Goals~Money Matters: The EXACT Formula to price your services correctly~What Makes You Stand Out & Sell Out Services~Tech Tips & Tools You Need PLUS Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan. Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀 https://thestylecore.lpages.co/stylepreneur-growth-challenge/https://thestylecore.lpages.co/stylepreneur-growth-challenge/
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Manglende episoder?
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Save the Date: Get Ready to Turbocharge Your Personal Styling Career! (May 13-16)🚀
https://thestylecore.lpages.co/stylepreneur-growth-challenge/
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Want to know EXACTLY what to say to a styling client so you get the most important, deep answers to their style concerns?
In today's episode, we're excited to bring you a list of phrases and tactics honed from Carla Mathis' 40 years experience serving thousands of clients.
These phrases and guidelines will guarantee both a long term transformation and a client for life!
Carla and Erin Mathis are the co-founders of The Style Core, an international leader in the image consulting and personal styling industry, providing both accredited training courses, mentorship, and tools for image experts, as well as serving clients directly.
Carla Mathis is one of 30 image masters globally and co author of The Triumph of Individual Style, which is the official industry textbook used as the curriculum, in universities like FIT, FIDM, and Cornell.
Erin is a style coach and TEDx speaker who created Your Million Dollar Look, an online style coaching program for individuals, plus an apprenticeship path for virtual styling.
The three of us partnered together in 2020 to create and launch AICI Accredited business program, Going Virtual, The Ultimate Program for Global Styling Success. (https://stylingexpert.podia.com/going_virtual)
In today's chat, you'll learn:
✔️The BEST and WORST things to say to a personal styling client
✔️Useful questions to include in your intake form
✔️How to redirect emotional responses so you get more information
✔️Examples of how Carla navigated communication during tricky styling sessions
✔️How to ensure you are the mentor, not the dictator in the client relationship
✔️The way to reach your client's deepest desires to make sure the change is long term and transformational
READY TO TURBO-CHARGE YOUR IMAGE BUSINESS?
If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else.
YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN.
To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between.
This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create.
🚀Join Us to Craft Your Personal Styling GROWTH Plan!
Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop.
Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level.
Whether you're just starting out or looking to scale up, your plan will cover:
~Your Dreams & Goals
~Money Matters: How Much You Want to Make
~Hot-Selling Services to Focus On
~What Makes You Stand Out
~Tech Tools You Need
PLUS
Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions.
They'll dish out advice, answer your burning questions, and help you nail down your success plan.
Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀
https://thestylecore.lpages.co/stylepreneur-growth-challenge/ -
PS: Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀https://thestylecore.lpages.co/stylepreneur-growth-challenge/
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The demand for Color Analysis is finally on the rise! Find out how AICI Image Master Carla Mathis and Styling Course Queen Erin Mathis are capitalising on this trend of clients wanting color analysis to serve people all over the world.Key Topics:✔️The color systems; which ones work and which ones don't!✔️The skills you need for a successful color analysis (and it's not what you'd expect)✔️The power of voice, personality and energy when it comes to color palettes✔️How you can jump on this trend and sell color analysis services nowREADY TO TURBO-CHARGE YOUR IMAGE BUSINESS?If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else. YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN.To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between.This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create.Join Us to Craft Your Personal Styling GROWTH Plan!Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop.Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level.Whether you're just starting out or looking to scale up, your plan will cover:~Your Dreams & Goals~Money Matters: How Much You Want to Make~Hot-Selling Services to Focus On~What Makes You Stand Out~Tech Tips & Tools You NeedPLUSHang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan.Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀https://thestylecore.lpages.co/stylepreneur-growth-challenge/
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Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels…Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients.From shoppable looks to designer brands in ‘plus-sizes’ (as in, anything over a Size 14) AND the opportunity to become one of their in-house stylists, Lukbook is an invaluable resource for Aussie image professionals.PS; Lukbook stocks activewear, accessories, denim, clothing and special event wear.Check them out here: https://lukbook.com.au/Instagram: https://www.instagram.com/lukbook_/ What You’ll Learn:💥 Why ‘flattering’ can be construed as a trigger word, and why Katrina hates the term💥 The top 25 Aussie designer brands offering size inclusive ranges💥 Why they’re using everyday women, not models, for all their in-house shoots💥 The 3 types of styling sessions available, and how you could join their team!
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Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman.
Today we're joined by AOYC Founder Kylie Wall, who started the company after years of enduring change room meltdowns, being told to wear black and never being able to borrow her friends' clothes growing up.
Being the ‘pretty fat girl’ with nothing beautiful to wear drove her decision to build a rental platform solely focussed on the Size 14-24 market.
With a growing list of Australian and International designer brands, all re-shot on stunning curve models, this is your new go-to resource for sourcing special event and every day wear for your plus-size clients!
https://aheadofyourcurves.com.au/
@aheadofyourcurves
EXCLUSIVE OFFER FOR PERSONAL STYLISTS (Australia Only)
Personal Stylists have been generously gifted an exclusive 20% of ANY RENTALS (excluding sale items) to celebrate the launch of Ahead Of Your Curves.
TCs
Items that are on sale aren't eligible however the customer will automatically receive free shipping.
No minimum purchase requirement
Active from today until Jun 30
Simply use this code Styling20 at checkout. -
We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand.Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting talks throughout their key shopping centres.And as soon as I walked into the event space, I knew Friska was the QUEEN.Her outfit, her hair, her posture, her delivery and her presence was powerful, commanding and chic as fuck. A walking billboard (#oldschoolmarketing) for her brand presence and image consulting work.This is a woman who went from receiving zero engagement on Instagram except for weird marriage proposals, to having CIOs and CEOS slide into her DMs.Specifically, we'll chat about:⭐LinkedIn Content that works; from video to long form, the vault of wisdom⭐How to boost your own brand presence on LinkedIn with thought leadership⭐Leveraging a Tedx Talk to sell her keynote overseas⭐Building her content suite; The Value Ladder including her $5 eBook, 2 day workshops, 90 minute 1 on 1s and keynote public speaking⭐Using her own intentional presentation to elevate her business opps⭐The 2 day workshop stylists should attend to level up their own presence This interview is a must listen for image consultant and personal stylists who want to offer brand presence/image consulting to executive clients.
FOLLOW FRISKA
IG: @freshbyfriska
https://www.freshbyfriska.com/
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In this new format, I'll be answering some of the most common audience questions (because they've been piling up for a while now and I love striking off an action on my to-do list!)
These answers are formed from my experiences and observations working with stylists at various stages of business, including those just beginning their styling journey through to stylists with national teams under them.
So! This episode is answering the question "Can I be bothered running a Facebook Group?"
You're going to learn some of the marketing benefits of a Facebook Group, and how personal stylists are using them to sell more services, memberships and course tickets.
I've structured my answer into the following 4 sections, so as to avoid chronic tangent-taking:
-Are they necessary?
-Do I need one?
-How is it different from a Facebook business page?
-Can I be bothered though?
Your styling business and marketing strategy is going to be unique to you, your strengths and your lifestyle (just like your client's style identities).
Take a listen and decide whether it's right for you.
If it is, we can build it together in my 1 on 1 coaching sessions. -
Natalie Wakeling is Australia’s first plus-size editorial model, turned size inclusive fashion designer and she’s got a bone to pick with the fashion industry.
Natalie has been part of a pioneering movement to redefine the fashion and retail industry into a more size inclusive, body positive space not only for customers and models but also plus size designer brands.
And not just a ‘we feature some curvy girls once a year in our body diversity issue’ inclusive.
As in, get these brands on the runway, plaster real bodies all over billboards and start supporting the fact that retail customers (and most styling clients) are a size 14 MINIMUM.
Her most recent ‘win’ was the battle with the giants of fashion week to get the first plus size parade (called the Curve Edit) debuting at Australian Fashion Week.
Natalie began her designing career with Embody Denim in 2006, which has now become one of Australia’s most recognised and respected size inclusive brands featuring a full collection of denim and apparel.
Nat shares some incredible stats that will be helpful for you stylists when it comes to your marketing material.
USE THESE FACTS IN YOUR POSTS ⬇️
Google search data revealed Australia has become the country most interested in
size inclusive and ethical clothing in the past 3 months.
A report by McKinsey said “60 percent of people considered a brands ethics while shopping”
A report by ABS showed “the average woman’s waist circumference was 88cm, equivalent to sizes 16-18”
AND THAT’S NOT ALL THE BEEF
For plus size, size inclusive designers to thrive, which is what all of your clients want, we need the media to support them.
That means features, PR, editorial coverage, celeb endorsements, to broaden the reach of these brands and get them in front of your clients.
SO SHE’S DOING SOMETHING ABOUT IT, GOD DAMN IT
Natalie has started a national movement called #realaustralianfashion
The goal is to raise enough money to book out a whole year’s worth of advertorial space in Australia’s top magazines and fill the pages with size inclusive brands, styled by Australian stylists specialising in curvy clients, and on curvy models that truly represent the average Australian customer.
BUT SHE WANTS YOUR HELP STYLISTS!
“I'd actually really like (stylists) to reach out because I'm going to need help. I can't do all of this on my own. I really want this to be a collective effort amongst women and the community.
This is about raising awareness to all the stylists that are struggling to find quality, sustainable, designer brands for their clients, and for customers looking for brands they would love.”
If you're a stylist in Australia who'd like to be included in the upcoming shoots, please email [email protected]
LINKS
https://www.embodywomen.com/pages/natalie-wakeling
https://www.instagram.com/nataliewakeling/?hl=en
RECENT PRESS
https://www.mamamia.com.au/plus-size-jeans-review-embody-women/ -
My guest today is Sarah Neill, CEO and the founder of Mys Tyler, an app where customers can find ‘like bodied’ fashion creators and personal stylists to help them feel more confident in what they’re buying. And in a retail first, the Mirvac portfolio of shopping centres in Australia is partnering with the Mys Tyler app and The Embrace Hub bringing together aspirational online content and relatable, inclusive in-store experiences for customers of all ages, shapes and sizes, driving genuine changes in the narrative around body confidence. In the first 2 weeks of September within Mirvac owned shopping centres in Australia, customers can access an incredibly diverse range of personal stylists and fashion experts both online and in their local centre; via masterclasses, fashion shows, Style QAs and one on one styling sessions; these are conducted by real women, of all ages, shapes and sizes, and they’re there to help inspire, educate and include you in conversations around dressing to make you feel good.All ticket sales from these styling events go to supporting initiatives that will change the narrative around body confidence through The EMBRACE Hub. If you’re based in Queensland, experience the Full Bloom styling sessions and events at Orion Springfield Central & Kawana Shoppingworld. For all our NSW listeners catch all the action at Birkenhead Point, Broadway, Greenwood Plaza, Metcentre and Stanhope Village. Tickets can be purchased on the shopping centre websites now.The Mys Tyler platform is paving the way for stylists by helping connect customers and clients with fashion experts they know will understand their unique bodyshape - ALL STYLISTS are invited to join the app as creators.
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This is a follow up episode from "How To Use Tik Tok For Stylists Over 40" and I'm SUPER EXCITED to share it with you.
My guest is Cecilia Stoeckicht, a bilingual, Midlife Image Coach who decided to test out the strategies shared by digital marketing and TikTok specialist, Candice DeVille, Co-Founder of Co-Pilot Crew, because she wasn't seeing much audience growth on Instagram.
Hear first-hand from a stylist who is not a digital native about the experience of trialing content creation on TikTok, how it feels and why it's working.
We will loop back in with Cecilia in 3 months to see how she is going, and to confirm whether content creation is easier, more effective or more revenue generating in TikTok compared to other social media platforms. -
Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage.
Why does this matter?
Because if you’re starting out without an existing personal styling client base, you’re going to need an audience.
And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right?
So PR can be a quick and free way to reach your ideal clients at scale – think TV segments, magazine articles and editorial contributions.
As a pioneer of online fashion retail, and owner of 3 successful online businesses including Love My Baby, 21 scrubs and Kit and Cradle, I wanted to understand what a small business owner can do to secure editorial coverage in a highly competitive industry.
Fortunately for you all, I was able to persuade school friend, mum and all-round hustle QUEEN Bec to join me on the show so I could squeeze all those juicy PR insights out into a refreshing cup of ‘What You Can Do Right Now To Reach More Clients.’
You’ll Learn:
· How Rebecca was able to secure PR coverage without any experience in PR
· How she pitched herself to editors
· How she comes up with angles for stories to pitch
· How she develops relationships with editors
· How she manages this work amid all the other things we have to do
· Tricks to make your headlines POP
· Many other things. Just listen. -
In this month’s free marketing training session, we had Candice DeVille, CoFounder of digital marketing agency Co-Pilot Crew onboard to help us understand how to use Tik Tok for stylists to grow their business.
Candice and the CoPilot team typically work with mid to large size businesses and substantial advertising budgets, so the insights provided will help small business owners with no advertising budget to compete in this competitive landscape.
The questions posed in this session included:
·Is there any benefit to using TikTok, particularly for 40 plus for all of us that are not digital natives, meaning we didn't grow up with social media?
·What can we do about it right now?
·Does it replace the stuff I've already done?
·What are the opportunities for business growth?
·How could it help me find clients if I don't have extra hours in the day to create content for another platform?
Grab a pen and paper because you'll DEFINITELY walk away with some instant actions, some fresh perspective and a renewed sense of creativity.
PS
If you want to attend the next free monthly training, subscribe to The Styling Advisory Committee via www.stylingadvisory.com.au -
Today I’m talking about the social media content tricks personal stylist Chelsea Brice has implemented to become an award winning stylist with an international business, booked out services and a team of stylists working for her across various states in Australia and New Zealand.
Chelsea has managed to scale her business to become a booked-out stylist and bring on other stylists without losing the trust of her audience who have been following her content for years.
We wanted to find out what marketing strategies she followed to create this incredibly successful business model.
Check out her social media tricks LIST here
A LITTLE FAVOUR 🙏💖
Love, if you could quickly rate, review and subscribe to our show it would mean the world to me. Thank you so much 💖💖 -
How did personal stylist Janine Coney build her Instagram audience to over 11,000 followers?
What grass -roots, 'old school' marketing activity works better for Janine than any other?
And what's the most popular styling services her UK clients are booking in now?
Find out the unique marketing mix that works for Janine in today's episode.
As always, you'll see that there are so many different ways to grow your social media audience, build your email list, drive web traffic and grow your client base - we just need to find the solution that works for you.
Janine and I worked together in my 1 on 1 coaching sessions last year and it's been a pleasure to see her building on her mission of making women visible!
If you're ready to find the ideal marketing strategy for your business, let's customise a plan together!
Head to www.stylingadvisory.com.au to book your complimentary tea & chat. -
In today’s podcast episode, International Stylist and Bespoke Shopper Coco-Louise explains why she values creativity-based marketing over complicated strategies to attract clients.
Coco-Louise helps her ‘guests’ (styling clients) embrace their most true self. And she’s decided to follow suit with the way she approaches digital content creation, choosing to tap into her own creativity instead of being paralyzed by the myriad marketing strategies out there.
It’s an interesting perspective from a genuinely creative, artistic soul who felt inhibited by the traditional or ‘right way’ to market her styling business.
Her story proves there is ALWAYS a way to market your styling business that feels right for you, no matter what everyone else is doing.
Let's create the most engaging, creative and completely unique content plan for your styling business together in our 1 on 1 Coaching Program! https://www.stylingadvisory.com.au/styling-business-coaching/ -
Ozuola Martins is a celebrity, editorial and red carpet stylist now pivoting into the world of personal styling.
The challenge for many celebrity stylists looking to build up their personal clientbase is the need to move away from the reliance on word-of-mouth and referrals towards a more strategic marketing plan that attracts the right personal styling clients consistently.
A key component of this marketing plan is the need to COMMUNICATE YOUR VALUE.
Which is easier said than done if we don’t believe whole heartedly in ourselves.
With over 20 years experience, Ozuola is one of London’s most talented stylists.
I mean, let’s just look at some of her incredible styling achievements:
✨Styling members of The Royal Family for editorial shoots, personal shopping and event looks
✨Styling for BBC, ITV & Channel 4 Presenters
✨Curating Celebrity Special Event Looks - Derby, Ascott, Elton John White Tie & Tiara Ball, Red Carpets
✨Styling ad campaigns for international retailers like SPACENK & BROWNS
✨Editorial styling for Hello Magazine, Tatler
✨Corporate consulting for The HYATT Group
And yet, in today’s episode, Ozuola shares her own struggle to believe in herself and her abilities, despite these numerous styling accolades.
Join us for another real, raw and honest conversation about the ups and downs of being a successful stylist, creating content we really care about, and what Ozuola had for lunch in the Royal Lodge!
Make sure you RATE, REVIEW & SUBSCRIBE to our show below.
Want To Work Together?
Click here to see our programs.
Watch this Interview on StylingAdvisory TV via Youtube
https://www.youtube.com/c/StylingAdvisoryTV -
Welcome to another 'TEA & CHATS - STYLING BUSINESS MASTERCLASS!'
This time, we were joined by Clinical Psychologist Talya Rabinowitz and C-Suite Brand Transformation Specialist, Dara Donnelly, along with image experts from around the world to uncover this pressing issue....
⭐How In The Name Of Zeus Can We Get People Actually Connecting With Our Posts, Blogs & Emails??? ⭐
It's so soul-destroying when you put hours into a piece of content, only to have it generate a few likes from friends and family.... We're doing this stuff to attract amazing, like-minded individuals to our business, and we don't have time to waste!
So let's find out what makes someone feel a sense of connection on a subconscious level, and then create social media/digital content from that place!
PS 💥 We can teach you how to create this type of MAGNETISING CONTENT for your own brand in a fabulous new program called 'THE CONNECTION'.
Our Connection participants finally discover the path to build their version of a styling business, with content that flows from their soul.
Like this gal:
"This course with Sarah Cohen and her colleagues was a game changer for me. I was feeling completely overwhelmed on how to approach my marketing strategy. Feeling unable to handle the realm of social media, Sarah was able to guide me through processes and strategies on how to best approach this whilst being my true self. Sarah and her team were able to ‘set me free’ of all preconceived ideas and allow me to speak my truth in my own way. She showed me that being true to oneself speaks volumes! I would highly recommend this course if you are truly looking for a way to move forward in your business and are needing a fresh, authentic and realistic approach. Great work Sarah and team! X
- Patrizia Smreker, VIC
If you want to:
🔥 Learn how to regulate your own nervous system to get the BEST stuff out of you without anxiety
🔥 Unblock your ideas for a truly unique styling business
🔥 Create a year's worth of content for all your marketing platforms that feels 100% you instead of the boring old formula AND
🔥Start build an online community of people, like you, who are desperate for your services THEN JOIN US!
Head to https://www.stylingadvisory.com.au/the-connection-marketing-program/
Want to join our next masterclass FREE? Head to The Styling Advisory website and join our styling community.
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What does 'ethical image consulting' look like, and how do stylists support this global shift in consumer interest?
The term 'sustainability' is thrown around ALOT in the styling world - so I wanted to ask the OG of ethical stylists, Colour Expert, Melbourne Image Expert, former President of the Melbourne Chapter of the AICI and author, Donna Cameron, what's happening in the sustainable styling realm right now.
I was also interested in understanding whether this retail trend was starting to show up in the demand from styling clients - are clients genuinely looking to change the way they consume fashion?
Donna and her business partner Briar Jasper-Batson founded a really cool styling initiative, called 'Fashion By Foot'; The two take clients on a walking tour of Melbourne's independent designer studios, where you'll get to see first hand how the garments/accessories are made, the time it takes, the effort, and how this type of slow, considered, unique retail experience is a more sustainable way of shopping.
This episode is a great one for stylists interested in using your image business as a vehicle to continue supporting ethical fashion and sustainable initiatives.
HAVE YOU JOINED OUR STYLING EXPERT COMMUNITY? ☕👗🦄🤣
We host free, monthly 'Tea & Chats' Sessions, tackling all the big marketing questions that image experts face. You can join us here AND receive 50% Off your annual subsciprtion to Virtual Styling Biz Tool Shopshare!
Catch up on the latest Tea & Chats Business Masterclass HERE.
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Are you a personal stylist struggling to find amazing brands for your plus-size clients?
Or are you a stylist specialising in curvy, full figured or tall styling, looking to find new clients?
In this week’s episode of The Styling Advisory Podcast, I got to chat with Sylvie Wilson, Co-Founder of INSYZE, a personalised shopping and community platform for plus-size fashion.
Founded by Sylvie and her sister Danielle, INSYZE is a plus size ecommerce site and search engine, helping users (and stylists) search for the clothes you want, from lots of different brands - all in your size and in one space.
What I loved about this concept was:
1. The average woman is technically ‘plus-size’ and for too long retailers haven’t prioritised extending their size ranges. So businesses like INSYZE are pioneering this segment of the market
2. They’ve built in a community component to their ecommerce site, which actually drives most of their engagement and sales, because it’s built on genuine, real, no b/s conversations
3. Stylists can use this platform to quickly source incredible options for clients, and then present them in cool shoppable videos using Shopshare
4. Stylists can also use the ‘CHATS’ community feature to build their profile.
STYLING JOB OPPORTUNITY (Nov 2021) INSYZE are looking to hire a stylist to work with them for a new 'get the look' feature they've just launched.
Please email your interest to [email protected] and we’ll connect you with INSYZE.
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