Episoder
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In this episode, we announce significant changes coming to the Subscription Web Design podcast and business. We're transitioning into a reimagined brand called 'the WebMBA' to better help web designers apply business principles to their work. Key updates include shifting from group to one-on-one coaching, introducing a $4.99/month community membership through Basecamp, and expanding our course offerings. Join us as we make these exciting pivots, and prepare for the future of web design with a solid business foundation. Stay tuned for our return after a brief hiatus for rebranding!
00:00 Introduction and Special Announcement
00:17 Reflecting on the Journey So Far
01:01 Reimagining the Podcast and Business
01:48 Expanding Beyond Subscription Web Design
08:07 Introducing the WebMBA
10:56 Changes to Mentorship and Coaching
15:36 Community and Basecamp Access
19:21 Focus on Courses and Future Plans
24:00 Conclusion and Next StepsGo to https://steveschramm.co/basecamp to join my Student Center today!
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In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small businesses starting out and looking to delegate tasks as they grow. Implement this straightforward system and watch your marketing efforts flourish over time.
00:00 Introduction to a Simple Marketing Strategy
00:22 The Power of Reading and Lean Marketing
01:38 Introducing the What, When, Who Framework
02:29 Implementing the Framework in Your Business
04:31 Adapting and Delegating Tasks
05:43 Final Thoughts and EncouragementGo to https://steveschramm.co/basecamp to join my Student Center today!
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In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design.
00:00 Introduction: Beyond Just Website Design
00:13 The Shift to Problem-Solving Solutions
02:14 Subscription-Based Marketing Services
02:26 Choosing the Right Services for Your Clients
03:23 Building a Team and Outsourcing
04:16 Getting Started: Frameworks and Retainers
04:22 Defining Your Service Menu
05:59 Intentionally Vague Retainers
07:16 Sales Pitches for Different Approaches
08:08 Pricing and Invoicing Tips
09:46 Conclusion: Growing Your Business and ImpactGo to https://steveschramm.co/basecamp to join my Student Center today!
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In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solutions, designers can safeguard their careers in the near future. Tune in to learn how to embrace AI as a powerful ally rather than a threat.
00:00 Introduction: Is AI Taking Over Web Design?
00:17 The Impact of AI on Technology and Innovation
01:26 Adapting to AI: No Do-Overs
02:53 The Future of Web Design in the Age of AI
03:43 AI as a Tool for Web Designers
05:44 Staying Ahead: Using AI to Your Advantage
07:29 Creative Business Models and AI
08:06 Conclusion: Planning for the FutureGo to https://steveschramm.co/basecamp to join my Student Center today!
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In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high-cost, low-interaction formula, and the evolving impact of AI on web development. Tune in for practical advice and innovative strategies to help you stay ahead in the dynamic landscape of web design and development.
00:00 Introduction and Guest Welcome
00:41 Defining White Label Services
01:28 Focus WP: Who We Serve
02:46 Understanding White Label Work
03:51 Challenges and Benefits of White Labeling
06:09 Business Principles for Web Designers
09:21 Starting Focus WP: The Origin Story
12:46 Expanding Services and Team Dynamics
17:20 The Importance of Delegation
35:46 Becoming a White Label Partner
51:00 Generalist Budget Version
51:45 Marketing and Niche Websites
53:08 White Label Relationships
53:37 Rebranding and Business Structure
55:38 Subscription vs. Lease Model
56:10 Recurring Revenue Strategies
01:19:58 AI and the Future of Web Design
01:28:34 FocusWP Services and Conclusion
Bonus Link: https://focuswp.co/swd2024/
Go to https://steveschramm.co/basecamp to join my Student Center today!
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In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic business management. You’ll learn how to balance these roles, avoid common pitfalls, and structure your business for growth and profitability. Whether you're a solo entrepreneur or aspiring business owner, this episode will provide you with valuable strategies to make your web design business thrive.
00:00 Introduction to Subscription Web Design Podcast
00:05 The Choose Your Own Adventure Approach to Web Design
01:15 The Importance of Reading 'The E Myth Revisited'
02:26 Understanding the Three Roles in Your Business
04:48 Applying the Three Roles to Web Design
07:46 Balancing Your Time Across Roles
08:38 Deciding Your Long-Term Role in the Business
11:21 The Impact of Your Role on Pricing
12:46 Conclusion and Final ThoughtsGo to https://steveschramm.co/basecamp to join my Student Center today!
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In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Profit First financial approach. Tune in and equip yourself with strategies to succeed in subscription web design!
00:00 Introduction and Importance of Failure
03:01 Lesson 1: Diversifying Income Streams
06:47 Lesson 2: Consistency with Profit First
11:27 Lesson 3: Creating a Marketing Plan
15:10 Conclusion and Final Thoughts
Go to https://steveschramm.co/basecamp to join my Student Center today!
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In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren’t enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business owner and not just a creative, as well as the need for proactive marketing and relationship building. Join us to debunk these myths and start steering your web design business toward financial stability.
00:00 Introduction and Episode Overview
00:23 The Reality of Being a Web Designer
03:22 False Belief #1: Not Enough Clients
07:34 False Belief #2: Being Everything to Everyone
08:44 False Belief #3: Gurus Are Always Right
11:57 False Belief #4: Web Design Isn't Like Other Businesses
15:03 False Belief #5: Telling People What You Do Is Enough
17:11 Conclusion and Final ThoughtsGo to https://steveschramm.co/basecamp to join my Student Center today!
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Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed in your web design business.
00:00 Introduction and Episode Overview
01:20 Starting with the Discovery Call
05:07 The Importance of Paid Discovery
08:13 Contract and Initial Setup
10:30 Project Management and Execution
17:55 Finalization and Launch
19:44 Case Study and ConclusionGo to https://steveschramm.co/basecamp to join my Student Center today!
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Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you.
00:00 Introduction: Understanding Productizing
03:15 What Productizing Is and Is Not
06:50 Consequences of Not Productizing
12:30 Benefits of a Productized Service
15:45 Our Journey to Productization
19:30 Productizing for Consistent Value Delivery
22:40 Pricing Strategies for Productized Services
28:15 Flexibility and Scaling with Productizing
30:50 Should You Productize? My Recommendation
34:00 Wrap-Up and Final ThoughtsTune in to learn how productizing can help you build a thriving, recurring revenue-based web design business. Don't miss this chance to take your business to the next level!
Go to https://steveschramm.co/basecamp to join my Student Center today!
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In this episode, I tackle a common question: should you charge monthly or annually for subscriptions? I break down the pros and cons of each approach, sharing personal insights and strategies. We delve into the subscription mindset, the importance of consistent service, and why I favor monthly billing. Whether you’re a seasoned web designer or just starting out, this episode will help you make an informed decision about your subscription model.
Timestamps:
00:00 Introduction and Technical Setup
00:52 Charging Monthly vs. Annually: The Debate
04:06 Understanding the Subscription Mindset
08:42 The Importance of Consistent Service
12:45 Why Monthly Billing Works Better
17:20 Addressing Client Decision Fatigue
22:05 The Value in Ongoing Attention and Service
27:18 Flexible Models and Client Needs
31:50 Conclusion: Choosing the Best ApproachGo to https://steveschramm.co/basecamp to join my Student Center today!
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In this episode, I dive deep into the age-old debate: should you niche down or remain a generalist in your web design business? Join me as I explore the pros and cons of each approach and share personal insights from my own journey. Discover why starting niche might be the key to long-term success and how it opens doors to new opportunities you never imagined. Whether you're a seasoned designer or just starting out, this episode will help you navigate the path to profitability and fulfillment in the world of web design. Tune in now and take your business to the next level!
00:00 Introduction: Setting the Stage
04:12 Starting Scenario: Niche vs. General
08:30 The Problem with Generalizing in Today's World
12:45 The Power of Specialization
17:20 Leveraging Niche Expertise for Lead Generation
22:05 Productizing Your Niche Knowledge
27:18 Doing Both: Niche and General Business Models
31:50 Conclusion: Choosing the Right Path ForwardGo to https://steveschramm.co/basecamp to join my Student Center today!
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What if you could guarantee you’d make a sale? The good news is, there’s a way to do just that. It’s called incentive alignment, and the way to get there is value shifting. Learn more in this deep dive episode that will finally demystify how to make customers buy.
00:00 Intro
00:32 Unveiling the Master Key to Sales
01:15 The Power of Aligned Incentives
02:45 Storytime: Insights from Best Buy
05:12 Understanding Loss Leaders
07:20 The Misalignment of Incentives
09:45 Shifting Customer Values
12:30 Crafting Emotional Stories
14:45 Making Logical Arguments
16:50 Showcasing Happy Clients
19:15 Turning the Key: Aligned Incentives = Guaranteed Sales
21:30 Practical Strategies for Your Business
24:15 Conclusion & Actionable InsightsGo to https://steveschramm.co/basecamp to join my Student Center today!
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Welcome to the Subscription Web Design Podcast! In this episode, we delve into the essential skill of client communication and its pivotal role in building a successful subscription-based business. Join us as we explore the power of persuasion, honesty, and confidence in winning over clients and driving business growth.
Timestamps:
0:00 - Introduction: The Importance of Effective Communication
1:25 - The Art of Persuasion: Winning Clients with Clear Communication
4:10 - Building Trust: The Role of Honesty in Client Relationships
7:05 - Confidence and Authority: Keys to Leadership in Business
9:30 - Case Study: Transforming Client Conversations into Deals
12:15 - Practice Makes Perfect: Tips for Improving Communication Skills
15:00 - Conclusion: Elevate Your Business with Better Communication Strategies
Don't miss out on this insightful discussion packed with practical tips and real-world examples. Hit play now and start unlocking the secrets to business success through effective client communication!Go to https://steveschramm.co/basecamp to join my Student Center today!
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Welcome to today's episode where we dive into the world of subscription web design and explore how we can leverage insights from the Software as a Service (SaaS) industry to build a successful subscription-based business. Join us as we discuss the concept of predictable acquisition, recurring revenue, annual prepay, and operating in a good market.
Timestamps:
0:00 - Introduction
0:52 - Borrowing Insights from SaaS
2:30 - Predictable Acquisition of Recurring Revenue
7:18 - Recurring Revenue in Subscription Web Design
9:45 - The Concept of Annual Prepay
13:25 - Leveraging Annual Prepay for Cash Flow
16:10 - Operating in a Good Market
19:45 - Creating a Cash Machine
22:30 - Reverse Engineering the Process
25:05 - Conclusion & Call to ActionJoin us on this journey as we explore the potential of building a subscription runway for your business. Don't forget to leave a review if you're on audio platforms or drop a comment below if you're watching on YouTube. Your feedback helps us grow and improve. Thanks for tuning in, and we'll catch you in the next episode!
Go to https://steveschramm.co/basecamp to join my Student Center today!
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In this podcast episode, Steve shares his unique insights on acquiring new clients, diverging from conventional advice by examining how his last five clients were secured. Each example highlights a different acquisition strategy you can use to grow your business TODAY.
00:00 Introduction: The Unique Approach to Finding New Clients
02:20 Client #1: The Power of Referrals and Networking
05:21 Client #2: Leveraging YouTube for Unexpected Opportunities
09:19 Client #3: The Importance of Maintaining Relationships
11:43 Client #4: Never Underestimate Your Existing Clients
15:40 Client #5: Educating Your Market Can Attract Clients
19:35 Conclusion: Key Takeaways and Future PlansGo to https://steveschramm.co/basecamp to join my Student Center today!
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This episode of the Subscription Web Design Podcast features host Steve and guest Ezra McCarthy, a successful subscription web design agency owner. They explore Ezra's journey from starting a lawn care company to moving into web design, focusing on leveraging Google business profiles and reviews to build a strong online presence. They discuss the importance of niche specialization in web design and share strategies for attracting and retaining clients through compelling offers, effective pricing, and storytelling. Ezra shares insights on scaling a business, the value of podcast guesting as a marketing strategy, and the significance of being a 'Purple Cow' in the marketplace by standing out. The conversation also touches on the potential of referral and affiliate programs in growing a web design business.
00:00 Welcome to the Subscription Web Design Podcast!
00:49 Ezra's Journey: From Painting to Lawn Care to Web Design
01:17 The Power of Reviews and Online Presence
04:04 Leveraging Web Design and Reviews for Business Growth
08:18 The Importance of Niche Knowledge in Web Design
12:40 Building Influence and Authority in Your Niche
24:10 The Art of Crafting Irresistible Offers
30:16 Exploring Subscription Models and Customer Retention
32:17 The Power of a Good Product in Subscription Success
33:08 Debunking the Template Myth in Web Design
34:47 The Importance of Offering Comprehensive Services
35:25 Time Investment and Quality in Web Design
36:37 Leveraging Reviews for Business Growth
37:57 Strategic Pricing and Value Perception
40:48 Building Business through Affiliate Relationships
43:37 The Art of Storytelling in Business
47:48 Final Thoughts and Key TakeawaysGo to https://steveschramm.co/basecamp to join my Student Center today!
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In this episode of the Subscription Web Design podcast, Steve shares seven invaluable lessons learned from years of web designing experience. These lessons include understanding that clients don't just want a website but the results it brings, the importance of knowing what clients truly need, the art of selling what clients want to buy, and the critical insight that clients may not fully understand what a website is. Each lesson is aimed at helping web designers refine their approach to servicing clients, business management, and personal growth.
00:00 Welcome to the Subscription Web Design Podcast!
01:02 Lesson 1: Understanding the True Needs of Your Clients
05:16 Lesson 2: Why People Pay the Bare Minimum and How to Change That
08:15 Lesson 3: The Misunderstood Purpose of Websites
10:24 Lesson 4: The Freedom of Scaling Your Web Design Business
11:52 Lesson 5: The Importance of Working ON Your Business
13:45 Lesson 6: Financial Wisdom for Web Designers
15:32 Lesson 7: Avoiding Burnout by Measuring the Gain, Not the Gap
16:38 Closing Thoughts and Next StepsGo to https://steveschramm.co/basecamp to join my Student Center today!
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