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Hear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that’s bringing in $5 million a year. No investors, no BS— just one man’s obsessive quest to relieve his own seborrheic dermatitis symptoms that turned into a product line changing lives. Austin talks about bootstrapping with a small SBA loan, leveraging niche Reddit communities, and the guerilla marketing tactics that propelled his brand into the big leagues. This is the blueprint for turning your personal problems into a game-changing business.
Show LinksDermazenr/sebdermDisrupter SchoolVocal VideoInsta: @austinthebealsInsta: @dermazencoSBA LoansGoogle & YouTube AppShopifySponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Tackle the increasingly troubling issue of returns fraud in the e-commerce world. As return fraud rises, this once-overlooked issue is now a major concern for online retailers. You'll learn how fraudsters are gaming the system and the wild, often unnoticed, methods they're using to rip off small businesses. Brace yourself for a journey into the less-talked-about side of your shopping cart. Join us as we explore the critical steps needed to combat this growing challenge.
Show Linksnofraud.com - check out their blog which has resources on return fraud, covering all the different types & prevention strategiesSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
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“Most Shopify themes are built by developers to create an online store catalog, not a converting funnel.”
In this episode of The Unofficial Shopify Podcast, Kurt Elster talks with Matthew Stafford, the CEO of BuildGrowScale, about finding success in e-commerce. Stafford, who went from selling t-shirts to mastering conversion rate optimization (CRO), shares his journey and offers practical advice for Shopify store owners. He discusses how to boost conversion rates, improve site speed, and create better user experiences. Whether you’re an experienced store owner or just starting out, Stafford’s insights will help you navigate the challenges of online retail and achieve lasting success. Tune in for a mix of compelling stories and actionable tips that can transform your e-commerce business.
Show LinksBuildGrowScale
Microsoft Clarity
Lucky Orange
Persuasion by Robert Cialdini
SponsorsZipify
Cleverific
Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Step into the rebellious side of marketing with this episode of The Unofficial Shopify Podcast. Molly Pittman from Smart Marketer joins to rip up the rulebook on conventional advertising. We dive into the creation of "Goodsellas," a grassroots, "Goodfellas"-inspired commercial that flips traditional marketing on its head. Their conversation reveals the intricacies of creating a commercial that’s not just a spoof, but a smart, cost-effective marketing strategy. This episode is more than just a behind-the-scenes glimpse; it’s an invitation to reconsider the power and potential of creative thinking in the digital marketplace, challenging listeners to think differently about the intersection of commerce, culture, and creativity.
Show LinksGoodsellasThe Adfather w/ Ezra FirestoneBig LebowskiBack to The Future of Paid AdsSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
"Buying a business is so much faster than building one and so much safer if you buy big enough."
Also on YouTube: youtu.be/BuDtoDsC4tA
Get the inside scoop on buying and selling Shopify stores from Gregory Elfrink at Empire Flippers. From the highs of a $13 million payday to the lows of emotional burnout, Gregory spills the secrets and dirty truths of the business game. Gregory, with over eight years of experience, shares valuable insights on the benefits of acquiring an established business, essential steps for preparing a store for sale, and key factors influencing business valuation. If you're ready to play big and cash in, this episode is your backstage pass to the raw, unfiltered realities of the e-commerce hustle.
Show LinksEmpire FlippersEmpire Flippers Valuation ToolSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Also on YouTube: https://youtu.be/fIDw3fvPPgI
Unpack the intricacies of Shopify's Checkout Extensibility— a feature poised to revolutionize online commerce.
Michael Elmgreen, Shopify's Product Director, discusses the rationale behind this upgrade, enhancing security and streamlining customization.Blake Waldron provides a developer's-eye view of the migration, shedding light on the nuanced challenges and opportunities it presents.Brett Fish navigates the complex terrain of data layer implementation, ensuring that critical marketing integrations remain intact. \With global commerce evolving, this episode offers a sophisticated look at the future of digital checkouts, where efficiency and innovation converge.
Show LinksShopify Help Center: Checkout ExtensibilityShopify App: Checkout Blocks (recently acquired by Shopify!)Checkout Extensibility UpgradeShopify Help Center: Customer EventsConvert DigitalCheckout Components - They're offering 30% off any plan for 12 months to listeners through that landing page!Tag HeroSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Reprise Activewear founder Mary Bemis takes us through her incredible journey from launching a Kickstarter campaign to building a sustainable activewear brand that has caught the attention of Self Magazine and The View. She opens up about the gritty realities of bootstrapping—dealing with shady manufacturers, losing thousands, and balancing a day job while building her brand. This episode is a deep dive into the world of sustainable fashion, offering inspiration and practical advice for entrepreneurs looking to make a difference. Listen in to hear how Mary turned her passion for a healthier lifestyle into a thriving business.
Show LinksReprise Activewear
Functional Fabric Fair
Reprise on Kickstarter
IG:repriseactivewear
IG:@maryb612
SponsorsZipify
Cleverific
Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.
Show LinksRetention SpreadsheetPPT DeckYouTube Video Series:First Video (One Segment Model)Second Video (Two Segment Model)Third Video (Beta Geometric Model)LinkedIn: Daniel McCarthyTwitter: @d_mccarChurn Fallacy PaperSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Vicky Pasche, a Shark Tank alum and co-founder of Dapper Boi, reveals how a personal quest for authenticity led to the creation of a groundbreaking apparel line.
Dapper Boi's innovative apparel line challenges traditional fashion norms by offering all-gender, size-inclusive clothing. Vicky discusses her journey from personal struggle to entrepreneurial success, touching on the brand's origins, its pivotal appearance on Shark Tank, and its commitment to fostering inclusivity in fashion. Explore how Dapper Boi has navigated industry challenges and cultivated a loyal customer base through a distinct business model that emphasizes authenticity and body positivity. Join us to understand the impact of socially conscious entrepreneurship in the rapidly evolving fashion industry.
Tune in to this inspiring episode to grasp how passion and perseverance can revolutionize an industry. Subscribe for more stories of innovation and transformation in the ecommerce world.
Show LinksDapper BoiKickstarterDapper Boi on Shark TankShow Her The Money documentaryKiwi Size Chart appCouture TechnologiesIG:@meet_the_paschesSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Unlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti Pihlainen
In this bonus episode we dive deep into the world of Shopify Flow with two remarkable guests. Paul Nuschke, the Senior Product Lead at Shopify, and Matti Pihlainen, a successful merchant who implemented Flow at Full Cycle, join us to explore the power of automation in e-commerce.
Episode Highlights:
Introduction to Shopify Flow: What it is and how it can transform your business.Key features and recent updates in Shopify Flow.Matti Pihlainen's success story with Full Cycle.Practical applications and creative uses of Shopify Flow.Getting started with Shopify Flow: Tips and best practices.Troubleshooting common issues and maximizing Flow’s potential.Future developments and exciting new features in Shopify Flow.About Paul Nuschke:
Paul Nuschke is a leading figure at Shopify, responsible for the development and growth of Shopify Flow. With a passion for automation and efficiency, Paul has dedicated his career to creating tools that empower merchants to streamline their operations. Before joining Shopify, Paul had a diverse career in tech, contributing to several groundbreaking projects and innovations. His insights and expertise have made him a sought-after speaker and a respected voice in the e-commerce community.About Matti Pihlainen:
Sponsors
Matti Pihlainen is a pioneering merchant and the owner of Full Cycle, a successful bike shop in Ottawa. Matti has creatively leveraged Shopify Flow to automate and optimize various aspects of his business, resulting in significant time savings and operational efficiency. His hands-on experience and innovative approach offer invaluable insights for other merchants looking to harness the power of Shopify Flow.Zipify
Cleverific
If you enjoyed this episode, please review and subscribe for more insights into the world of e-commerce and Shopify. Don’t forget to check out our previous episodes and follow our guests on social media for the latest updates and tips.
Additional Resources:
Shopify FlowPaul Nuschke on LinkedInFull CycleThe Unofficial Shopify Podcast -
Also on YouTube: https://youtu.be/DcptOEqEACw
Join Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Chalet Nursery, to discuss how they’ve transformed their family business with Shopify POS. Lawson shares insights into their journey from legacy systems to cutting-edge retail technology.
Guest Background: Lawson Thalmann, CTO of Chalet Nursery, has been at the forefront of integrating technology into the family business. Started by his great-grandfather in 1917, Chalet Nursery is a local institution in Wilmette, Illinois. Lawson joined the business officially seven years ago, bringing a tech-savvy approach to retail operations. His first major project was moving their sales online with Shopify, a groundbreaking move for the garden center industry. Lawson’s passion for innovation has kept Chalet Nursery ahead of the curve, from mobile POS systems to advanced UI extensions.
Visit Chalet Nursery: chaletnursery.com
Shopify POS: shopify.com/pos
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Sit down with the insightful Mat De Sousa, a trailblazing Shopify app developer whose creations, Wide Bundle and Wide Review, have generated enviable annual recurring revenues. His story is a testament to the entrepreneurial spirit that flourishes within the Shopify community and serves as inspiration for anyone looking to innovate in this space.
Listen in as we explore the art of transforming a simple idea into a thriving Shopify app. By honing in on customer pain points, asking the right questions, and targeting niche markets, we unravel how app developers can create solutions that resonate with users, save time, and conserve resources, all while paving the way for a successful product launch.
Show LinksApps by Mat De SousaMat's TwitterMat's LinkedInMat's NewsletterMat's YouTubeThe Wide CompanySponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Mary Bemis, the founder of Reprise Activewear, shares her experience using Shopify’s Magic Media Editor and its AI features.
Guest Background: Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.
Episode Highlights:
Introduction to Shopify's Magic Media Editor and its AI features.How Reprise Activewear transitioned from Kickstarter to Shopify.The impact of the Magic Media Editor on Mary's workflow.Tips and tricks for using the AI tools effectively.The benefits of Shopify's support and educational resources.How the Magic Media Editor saves time and money.Creative uses of AI for ecommerce marketing.Guest Background:
Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.Links:
repriseactivewear.comShopify Magic -
Also available on YouTube: https://youtu.be/mi3iKmZBxRE
We’ve got all the highlights from the Shopify Editions.dev conference in Toronto. With exclusive insights from Harley Finkelstein, Shopify's president, we unpack the exciting upcoming updates designed to keep the Shopify intuitive admin interface effortless for all merchants, big and small.
Show Linkseditions.devShopify Editions | Summer '24SponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows."
Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops.
Emily offers key insights into pricing strategies and tackles common wholesale challenges. Learn how leveraging Faire can transform your retail business. Tune in for actionable advice on optimizing your e-commerce setup through Faire and Shopify.
Show LinksFaireShopify Help Docs: Faire wholesale marketplaceWholesaling to Boutiques: The PodcastFlourish Marketemilygreyco.comSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Get the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategies that are setting today's affiliate marketers apart from the pack.
Forget what you thought you knew about affiliate marketing; it's not just bloggers and review sites anymore. We're talking influencers, social media creators, and yes, even your own customers turning into affiliate powerhouses.
Noah breaks down the nuts and bolts of setting up a modern affiliate program. We dive into the mechanics and the mindset needed to turn your customers into your biggest advocates. Think about it: customers who love your brand can now champion it, and get a piece of the pie too. And if you're wondering how TikTok fits into this puzzle, we've got you covered. Noah shares insights on leveraging this platform to manufacture virality through short-form content, a strategy that's as intriguing as it is effective.
But wait, there's more. We tackle the nuances of tracking sales, using landing pages effectively, and why engagement with smaller influencers might just be your golden ticket.
Tune in to unravel the secrets of modern affiliate marketing and discover how you can turn your e-commerce store into a magnet for both customers and affiliates.
Show LinksSocial Snowballapps.shopify.com/social-snowballInfluencer Marketing GuideTikTok Creator GuideSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Also available with video on Youtube: https://youtu.be/-qxIqPtAYhE
Join us as we explore the journey of Kelly Oriard and Kaylee Christensen, founders of Slumberkins, an emotional wellness brand dedicated to fostering children's self-esteem and mindfulness.
Learn how these educators-turned-entrepreneurs brought Bigfoot and Sloth to life and navigated high-stakes environments like Shark Tank and the Silicon Valley Bank crash.Discover how their focus on transparency, authenticity, and community support transformed challenges into opportunities, leading to a TV show with the Jim Henson Company.Tune in to hear their practical strategies for building a resilient brand in the children's market and how they balance creativity and business.Subscribe now for insightful stories and actionable advice.
Show Linksslumberkins.comSlumberkins on AppleTVThe Toys That Made UsSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.
Episode Highlights:
Jason’s Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.Evolution of SEO - How SEO strategies have changed from 2009 to today.Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.Effective Keyword Research - Tools and techniques for finding the right keywords.On-Page vs. Off-Page SEO - Understanding the balance and importance of both.Link Building Strategies - Practical tips for earning quality backlinks.Guest Background:
Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.
WebsiteLinkedInTwitter--
Additional Resources:
Tools Mentioned:Break The Web SEO AgencyScreaming FrogAhrefsSEMrushSiteBulbMozStatistaGoogle TrendsSEO ManagerWiki: The Semantic WebRich Results TestShow your products for free on GoogleSet up the Google & YouTube channelSponsors:
ZipifyCleverificNever miss an episode:
Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show:
Ask a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?
See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Tune in to learn the secrets of successful SEO from one of the industry's leading experts!
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"It's just a hell of a lot easier to optimize a business than to start something from scratch."
Also available on YouTube: https://youtu.be/tbVh1J1sOEQ
Drew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience to uncover the strategies that have driven his success. With over two decades in e-commerce, Drew shares why he often opts to buy businesses rather than starting from scratch. He reveals how this approach allows him to leverage existing assets and customer bases for quick wins and sustainable growth. Drew also gives listeners a peek into the key tactics that have helped him revive and profit from these acquisitions. If you’re looking to shake up your marketing strategy or simply want a fresh perspective on growth, this conversation is for you.
Show Linksnerdmarketing.compostpilot.comDrew SanockiSponsorsZipifyFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. -
Also available on YouTube: https://youtu.be/DFUi5Cq8Yuo
We're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a billion views and millions of subscribers. More recently, Isaac has built a manufacturing facility in LA and begun producing his own line of candy called Kanpai Foods. It's a tale of adaptability, understanding market dynamics, and seizing opportunities that others might miss. Get ready to unwrap layers of insights, from viral content creation to the real pains of launching a consumer goods brand.
Show Linksminikatana.comKanpai Foods@theisaacmedSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store. - Vis mere
