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Episoder
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[SUMMER REPLAY] βοΈ
π₯ To transform a stranger into a loyal listener, we have a technique: the listener journey. π₯
Here are the π π¬πππ©π¬:
1οΈβ£ Ι΄α΄α΄α΄ΚΙͺα΄α΄Κ π how to get your podcast noticed by your audience?
βοΈ Make sure your podcast is available on all listening platforms: Spotify, Apple Podcasts, Deezer... and even YouTube
βοΈ Boost your show's visibility by optimizing your organic search ranking: implement a true SEO strategy with keywords in your titles and descriptions, a website dedicated to your podcast show or even blog articles summarizing your episodes
Ausha actually allows you to automatically display a web page fully dedicated to your show, and it's perfectly optimized for the organic ranking of your podcast π
Learn more about Ausha π https://bit.ly/Ausha-co-tips
2οΈβ£ α΄α΄α΄Ιͺα΄ α΄α΄Ιͺα΄Ι΄ π how to convince them to initiate the first listen?
βοΈ You MUST have a trailer to tease your audience and convince them to continue listening to your podcast (you can even create a dedicated video clip with audiowaves on Ausha)
βοΈ Promote your episodes on social networks (Instagram, Facebook, Twitter, and LinkedIn)
3οΈβ£ Κα΄α΄α΄Ι΄α΄Ιͺα΄Ι΄ π how to keep them coming back (or staying) on your podcast?
βοΈ Organize your show in the form of seasons and playlists
βοΈ Schedule your social media posts so your most loyal listeners can listen to your episodes as soon as they are released on the listening platforms
We provide all the details in this episode, happy listening adventurers! βοΈ
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What's Ausha? πAusha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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[SUMMER REPLAY] βοΈ
π₯ In 5 minutes, find our best Marketing Tips to stand out on Spotify and gain visibility! π₯
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There are so many podcasts today that getting noticed on Spotify becomes almost mission impossible! π΅οΈ
Today we're revealing our best tips for being able to get properly referenced and featured on the world's most used listening platform!
It's not easy, but remember that Spotify's podcast curator teams are above all human beings and they say it, they are particularly attentive to 10 criteria!
We reveal them to you in this new episode (the 6th will surprise you) π
The advantage is that your podcast can find itself referenced in different types of rankings:
βοΈ A category close to its theme
βοΈ An independent category such as "Best episodes of the week"
So here are the top 10 criteria:
1οΈβ£ The hook: from the first few seconds, the podcast host should have given a good reason to continue listening πͺ
2οΈβ£ The form: the podcast should be informative but also entertaining π§π«
3οΈβ£ Authenticity and inclusiveness π€
4οΈβ£ Conversations: they love programs that provoke exciting discussions and enlighten listeners π¬
5οΈβ£ Consistency on the quality of content β±
6οΈβ£ The surprises in the episodes π€―
7οΈβ£ The personality of the hosts and the energy they give off β‘οΈ
8οΈβ£ Themes: if the themes diversify and allow to reach different audiences it is tip top π
9οΈβ£ Confidence: listening should not be disturbed by technical problems, of course you don't need a pro studio to record but audio quality should not be a hindrance to listening. π
π Experimental formats, like audio fiction for example! π¦Έ
All the details are in this new episode of TIPS π§
************************************************What's Ausha? π
Ausha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Manglende episoder?
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[SUMMER REPLAY] βοΈ
π₯ Designing metadata is one of the most important steps in promoting a podcast. We explain why in this episode. π₯
Metadata is a word that can be intimidating π»
However, metadata is essential when creating a podcast or even when publishing an episode.
Today in TIPS πΊ we'll look at how to effectively manage all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they're tuning into your episodes. π§
You'll see, your metadata is a real weapon to boost the visibility of your podcast and recruit new listeners:
1οΈβ£ By correctly optimizing the SEO of your metadata, you can attract potential listeners who may not have initially intended to listen to a podcast. With good SEO, your podcast can quickly show up in Google searches!
2οΈβ£ A good show and episode description can be the final push to convince a listener to hit play:
βοΈ Start with a hook sentence, reminding the listener of something they already believe in or agree with
βοΈ Then add the necessary information to describe the main topics discussed in your podcast
βοΈ Finish convincing your audience by sprinkling in key details about the frequency of your show, the format of your podcast, and, why not, examples of prestigious guests
β οΈ There are, however, certain rules to follow for your metadata to be maximally optimized:
β Do not repeat the title and author's name in your description.
β Do not write your keywords one after the other, without logical order.
β Do not add episode numbers in their title
3οΈβ£ One last tip for optimizing your metadata: use Tags οΌ
Tags are considered a bit like labels that help your audience discover episodes of your podcast. On Ausha, when you upload a new episode to the platform, you can add up to 20 tags.
Find out more about Ausha π https://bit.ly/Ausha-co-tips
************************************************What's Ausha? π
Ausha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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[SUMMER REPLAY] βοΈ
π₯ In less than 7 minutes, we'll explain why it's interesting to distribute your podcast on YouTube! π₯
While YouTube is a video platform, it's also widely used by listeners to discover new podcasts π΅οΈ
Not surprising because there's a lot, a lot, A LOT of people on YouTube!
In this TIPS episode, we give you all the good reasons to distribute your podcast on YouTube and reveal the best practices to follow for effective distribution on this platform!
1οΈβ£ +2.527 billion users active users each month... there will inevitably be an audience for your podcast on this platform
2οΈβ£ YouTube's powerful algorithm will be your ally to get new people to listen to your podcast
3οΈβ£ YouTube's features are designed to facilitate interactions: Like, Comments...
4οΈβ£ YouTube is Google... Listing your podcast on YouTube can therefore significantly improve its natural ranking.
β οΈ YouTube is a platform that favors content with a video, simply uploading your audio file on a black background is extremely discouraged.
By hosting your podcast on Ausha, you can automatically generat e video clips with your cover and audio waves and distribute them on YouTube with one click!
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Here is our YouTube video on how to record your podcast remotely for free :
https://www.youtube.com/watch?v=lGGob6K5pf8
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What's Ausha? π
Ausha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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[SUMMER REPLAY] βοΈ
π₯ In less than 6 minutes, find our best Marketing Tips to launch your podcast with Snacking Content! π₯
Your podcast is a real gold mine β
You can extract a myriad of content from it and develop a Snacking Content strategy to reach and grow your audience πΏ
The direct consequence? An increase in your listens π
In this new episode of TIPS, we present the key steps that make up a good Snacking Content strategy:
1οΈβ£ Implement an inverted pyramid strategy (Gary Vaynerchuck's technique)
βοΈ Create your podcast episode (the pillar content)
βοΈ Break down this main content into dozens of satellite contents by varying the formats (audio excerpts, video clips, guest photos, quotes...)
βοΈ Flood your networks with these new contents to attract people to your pillar content (aka your podcast episode)
2οΈβ£ Capitalize on the entirety of your episode to create snacking content
βοΈ Titles, covers, descriptions
βοΈ The script of your episode
βοΈ Photos of your recordings
3οΈβ£ Distribute micro-content on suitable social networks:
βοΈ Your episode (which is, I remind you, your pillar content), can be available on Ausha, on all listening platforms, and on YouTube, for example.
βοΈ The content that tells the story behind the episode recording, the why and how of the theme or how you convinced your guest to participate in your show is ideal for a newsletter or a LinkedIn post.
βοΈ The entirety of your episode script can be published as an article on your website.
βοΈ Photos taken during the recording may interest your community on Instagram or Snapchat, but perhaps less so your Twitter or LinkedIn followers. However, an inspiring quote from your guest is perfectly suited for these types of social networks."
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What's Ausha? π
Ausha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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[SUMMER REPLAY] βοΈ
π₯ Apple Podcast is THE platform you need to win over for your podcast to take off and gain listeners π( 2/2) π₯
Nothing has changed in 1 week: Apple Podcasts is still THE most used listening platform in the world by podcast listeners. π
It's still the platform that lists the most podcasts... and it's still just as difficult to stand out and be highlighted by Apple Podcasts.
In this 2nd part, we give you even more tips to improve your ranking on the platform:
1οΈβ£Take care of your episode titles and descriptions
βοΈ Use keywords so people can find your podcast when searching directly on Apple Podcasts
β Don't write "Episode nΒ°8", or "Episode #8", we already know we're listening to a podcast episode and the platform itself numbers your show!
2οΈβ£Keep in mind that it's human beings who highlight podcasts
βοΈ Pay attention to your form, your cover should be beautiful to catch the eye of the platform's podcast curators
3οΈβ£Invite your listeners to interact with your episode
βοΈ Ask them to rate your show on Apple Podcasts
βοΈ Invite them to leave comments on the platform
βοΈ Suggest they share your show
We provide a focus on Apple Podcasts rankings and the best techniques to appear in them in our blog post: How to master Apple Podcasts like a pro?
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What's Ausha? π
Ausha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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[SUMMER REPLAY] βοΈ
Apple Podcasts is THE most used listening platform in the world by podcast listeners. π (1/2)
But it's also the platform with the most podcasts... So it's hard to stand out and be highlighted by Apple Podcasts. Fortunately, there are a few little tricks and tips to put in place to maximize your chances of being noticed by its algorithm.
In this first part, we will look at:
1οΈβ£ The impact of the number of subscribers to your podcast on Apple Podcasts
2οΈβ£ The importance of choosing your category on the listening platform
(And particularly the interest in preferring a subcategory to benefit from double listing)
3οΈβ£ The frequency of publishing your episodes:
The most important thing is to be consistent: but a weekly or daily podcast will have more chances of being noticed by the platform. A high frequency stimulates the algorithm more π
We provide a focus on Apple Podcasts rankings and the best techniques to appear in them in our blog post: How to Appear in Apple Podcasts Rankings.
PS: I really had a lot to tell you about this so Iβve separated this episode into 2 parts. This is the first!
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What's Ausha? π
Ausha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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[SUMMER REPLAY] βοΈ
π₯ Thereβs no doubt: social media is THE most powerful tool for finding new listeners. π₯
Itβs also the perfect channel to get to know your audience and turn them into loyal listeners. π€In this new episode of TIPS πΊ, weβre giving you all the winning strategies for your podcast on Instagram, Twitter, Facebook, and LinkedIn!
Weβll also talk about the new tool from Ausha: the Social Media Manager! A tool dedicated to social media that allows you to manage all your communication super easily.
HOW TO EFFECTIVELY COMMUNICATE ABOUT YOUR PODCAST ON SOCIAL MEDIA:
1οΈβ£Define your target audience
βοΈ Who is the listener you want to reach? π
βοΈ What motivates them to listen to your podcast? π§
βοΈ What stops them from listening to your podcast? π ββοΈ
βοΈ What does a typical day look like for your persona? β
π Download Ausha's template to help you define your listener persona
2οΈβ£Create content tailored to each social network
βοΈ INSTAGRAM: The kingdom of Snacking Content πΏ
βοΈ TWITTER: THE platform for immediacy and hot news π₯
βοΈ FACEBOOK: Ideal for meeting other podcasters thanks to private groups π
βοΈ LINKEDIN: THE place to be if your podcast is business or professional oriented π€
3οΈβ£ Create Snacking Content πΏ (this is a really, really great tip)
βοΈMake your podcast the PILLAR content of your comms strategy
βοΈ Envision other small content pieces around your pillar content (images, quotes, videos...)
4οΈβ£ Automate your communication on social media with Ausha π
βοΈ CREATE and SCHEDULE all your posts on Ausha
βοΈ Track the success of your posts from Ausha's SOCIAL MEDIA MANAGER
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What's Ausha? π
Ausha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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[SUMMER REPLAY] βοΈβ
π₯ In marketing, itβs no secret that for communication to be impactful, you have to start with the consumers. π₯
π€ Put yourself in their shows, understand their problems, and identify the places and times when they consume your productβ¦
And for a podcast, itβs the same! ποΈ
By putting yourself in the shoes of your listeners, and imagining their typical day, what they like and what they do, their listening habits, etc: youβre defining your listener-persona. π©
And by knowing your target audience (or your core target) like the back of your hand, you can offer them more relevant audio content that they will like 100% of the time. πͺ
To help you construct your listener-persona, you can download our template and complete it for yourself !
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What's Ausha? π
Ausha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
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This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. π₯
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In less than 6 minutes, we answer THE question of the summer for podcasters! π₯
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Summer is the perfect time to take time for yourself and recharge your batteries. βοΈπΉ
But when you have a podcast, it's not always easy... Is taking a break a good idea or a bad one? When you know that regularity is one of the keys to success (and that taking a break is the exact opposite of regularity), the question really arises.
There are several good answers to this question, otherwise it would be too easy:
βοΈ You can use the summer period to get your podcast off the ground by taking advantage of the reduced activity of other podcasters!
βοΈ YES, you have the right to take a break if you feel the need.
Taking a break doesn't mean you're going to disappear. In this episode we give you 3 techniques for staying active on your podcast, even on vacation:
1οΈβ£ You can schedule your episodes and social media posts
2οΈβ£ You can set up a cross-promotional strategy with other podcasters to introduce your audience to new shows and keep your listenership up.
3οΈβ£ You can repackage your old episodes so that your audience can listen again to your best episodes (or the episodes you consider most important).
We give you all the details in this episode of TIPS, enjoy π§
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What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In 7 minutes, we give you the real cost of launching a podcast! π₯
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Before launching a podcast we ask ourselves a lot of questions about the budget it represents... So I have great news for you: you don't need to be as rich as good old Scrooge to launch your podcast and make your voice heard! π¦
In this episode, we'll look at how to get started with 3 different types of budgets:
1οΈβ£ Small budgets: maximum 13$ per month and then that's it! π°
βοΈ Your smartphone with an integrated recording application
βοΈ A quiet furnished room, or a large closet
βοΈ An Ausha "Launch" subscription at 13$/month
2οΈβ£ Average budgets: 50$ to 70$ to start then 29$ per month! πΈ
βοΈ A basic microphone: lapel mic, a Bird UM-1 mic at about 60$.
βοΈ A pop filter for 10$.
βοΈ A free recording software: Audacity or GarageBand
βοΈ An Ausha "Boost" subscription for 29$/month
3οΈβ£ Big budgets: about 500$ to start and 69$ per month! πΆ
βοΈ An attractive cover made by a pro
βοΈ A quality microphone like the Blue Yeti or even better: the Shure SM7b
βοΈ An external mixer / soundcard like the rodecaster pro
βοΈ An Ausha "Supersonic" subscription for 69$/month
We give you all the details and examples in this episode of TIPS, enjoy your listening! π§
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What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In less than 5 minutes, discover the different possible podcast formats π₯
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How to choose the right format for your podcast? It's trickier than you might think considering the possibilities when you start a podcast! π€
There isn't just one possible format... Depending on the animation of your podcast, your guests, and the topics that you will address, your podcast format might be unique! π§
1οΈβ£ The way the podcast is hosted will have a decisive impact on the type of show:
βοΈ One can do a solo podcast
βοΈ Or can make a co-hosted podcast
2οΈβ£ The notion of guests can have an impact on the type of a show:
βοΈ There are podcasts without guests
βοΈ Podcasts with a guest per episode: interviews
βοΈ Podcasts with several guests: round tables
3οΈβ£ The topics you cover have an important impact on the format:
βοΈ There are educational podcasts
βοΈ Investigative podcasts
βοΈ Narrative podcasts
βοΈ Music podcasts
βοΈ Audio fictions
...
We give you all the details and examples in this episode of TIPS, enjoy your listening! π§
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What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In less than 7 minutes, find our best tips for handling copyright in your podcast episodes! π₯
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Creating a podcast is complicated enough... it represents so much work and energy... It would be a shame to have to delete your episodes because you didn't respect the copyrights in your productions right?
In this new episode of TIPS we give you the keys to master the copyrights on your podcast from the introduction to the conclusion!
1οΈβ£ If you have the possibility, broadcast only 100% original content!
βοΈ If you compose and record your own introduction music / jingles / sound effects ... and that you never put extracts of other creations in your podcast: you will have no copyright problem to manage! π
2οΈβ£ When you call on someone to help you in your creations make them sign a small paper to give up their copyrights by specifying well that it is for the creation of your podcast. Even if it's just a guest for an episode!
3οΈβ£ Borrowing works or pieces of works for your podcast is relatively simple to manage:
βοΈ You can borrow the work of a third person but be careful to ask all stakeholders (for a music for example there is the artist, the producer ...)
βοΈ You can look in the banks of sounds free of rights
βοΈ You can use paying sound banks like Epidemic Sound or Artlist
There are 2 cases in which it is not a problem to use a content for which you don't have the rights:
β The short quote exception: the use of a short extract to illustrate a point
β 70 years after an author's death, his or her work falls into the public domain, so you can use it freely
All the details are in this episode of TIPS, enjoy π§
Find out more about Ausha π https://bit.ly/Ausha-co-tips
************************************************What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In less than 6 minutes, find our best tips to monetize your podcast and (almost) become a millionaire! π₯
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Do you want to know how to monetize your podcast?
To make money with your podcast there are no magic recipes! πͺ
In this new episode of TIPS we give you 5 techniques that work :
1οΈβ£ Sponsorship and advertising agencies π£
You have 3 options for this:
βοΈ The pre-roll: the broadcast of an ad before the beginning of your episode
βοΈ Post-roll: the broadcast of an ad at the end of your episode
βοΈ Host Read: this is the equivalent of product placement where you, as the host, quote the brand during your show.
At Ausha, we have an advertising agency that you can activate from 5000 listenings per month. Automatic monetization: you don't have to go looking for your own sponsors, we take care of everything! πΈ
Discover more about Ausha π https://bit.ly/Ausha-co-tips
2οΈβ£ Affiliate marketing π
With this technique, you get a commission when your listeners buy products or services that you highlight in your show with a link or promo code.
3οΈβ£ Crowdfunding π
The concept of crowdfunding is to allow anyone to make a one-time or recurring donation to you. Several platforms exist to implement this technique such as Tipee, Ulule or Patreon.
4οΈβ£ A store π€
You can make T-shirts, Tote Bag, Caps, Mugs or even socks with your podcast logo!
5οΈβ£ Training π§βπ«
With your podcast, you show the world that you have an expertise in a particular field ... You are therefore the best placed to offer online courses related to this subject in the form of moocs, ebooks, webinars ... Go for it!
We give you all the details in just 5 minutes! Have a good listen! π§
Find out more about Ausha π https://bit.ly/Ausha-co-tips
************************************************What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In less than 6 minutes, find our best Marketing Tips to choose your podcast category ! π₯
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Between the main categories and the subcategories there are more than a hundred possible options when you want to reference your podcast!
So... How to choose the right category?
β οΈ Be careful: if you list your podcast in a category that does not correspond to it at all, the platforms may totally exclude it from their catalog β οΈ
1οΈβ£ If possible, choose a sub-category that corresponds to the theme of your podcast. This has a double advantage:
βοΈ It is more precise and your future audience will find you more easily according to their interests
βοΈ You will not only be referenced in this sub-category but also in the main category!
2οΈβ£ Category rankings are a great opportunity for your podcast. If your show corresponds to several categories, focus on the one that is the least competitive: you will have much more chance to appear in the top of this category, to gain places in the rankings of the platforms and therefore to gain listeners and visibility! π
3οΈβ£ Take the time to think about the category when you launch your show: it will save you long weeks of waiting with the different listening platforms if you want to change it later!
We give you all the details in this new episode of TIPS!
Enjoy π₯°
Find out more about Ausha π https://bit.ly/Ausha-co-tips
************************************************What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In less than 6 minutes, find our best Marketing Tips to optimize your podcast metadata! π₯
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Metadata... It's a word that can be scary π»
Yet metadata is an indispensable element when creating a podcast or even when publishing an episode.
Today in TIPS πΊ we're going to see how to properly master all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they listen to your episodes. π§
You'll see, your metadata are a real weapon to boost the visibility of your podcast and recruit new listeners:
1οΈβ£ By properly optimizing the SEO of your metadatas, you can capture potential listeners who may not have had the primary goal of listening to a podcast. With the right referencing your podcast can quickly fall into Google searches!
2οΈβ£ A good show and episode description can be the final push to convince a listener to press play:
βοΈ Start with a catchphrase reminding them of something your target already believes or agrees with
βοΈ Then add the necessary information to describe the main topics covered in your podcast
βοΈ Finish convincing your audience by sprinkling in key elements about the frequency of your show, the format of your podcast and, why not, examples of prestigious guests
β οΈ On the other hand, there are some rules to follow so that your metadatas are optimized to the maximum:
β Do not repeat the title and the author's name in your description.
β Don't write your keywords one after the other, without logical order.
β Don't include the numbers of each episode in their title.
One last tip for optimizing your metadata: use TagsοΌ
Tags, are considered a bit like labels that help your audience discover the episodes of your podcast.
On Ausha, when you upload a new episode to the platform, you can fill in up to 20 tags. Find out more about Ausha π https://bit.ly/Ausha-co-tips
************************************************What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In 5 minutes, find our best Marketing Tips to stand out on Spotify and gain visibility! π₯
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There are so many podcasts today that getting noticed on Spotify becomes almost mission impossible! π΅οΈ
Today we're revealing our best tips for being able to get properly referenced and featured on the world's most used listening platform! It's not easy, but remember that Spotify's podcast curator teams are above all human beings and they say it, they are particularly attentive to 10 criteria!
We reveal them to you in this new episode (the 6th will surprise you) π
The advantage is that your podcast can find itself referenced in different types of rankings:
βοΈ A category close to its theme
βοΈ An independent category such as "Best episodes of the week"
So here are the top 10 criteria:
1οΈβ£ The hook: from the first few seconds, the podcast host should have given a good reason to continue listening πͺ
2οΈβ£ The form: the podcast should be informative but also entertaining π§π«
3οΈβ£ Authenticity and inclusiveness π€
4οΈβ£ Conversations: they love programs that provoke exciting discussions and enlighten listeners π¬
5οΈβ£ Consistency on the quality of content β±
6οΈβ£ The surprises in the episodes π€―
7οΈβ£ The personality of the hosts and the energy they give off β‘οΈ
8οΈβ£ Themes: if the themes diversify and allow to reach different audiences it is tip top π
9οΈβ£ Confidence: listening should not be disturbed by technical problems, of course you don't need a pro studio to record but audio quality should not be a hindrance to listening. π
π Experimental formats, like audio fiction for example! π¦Έ
All the details are in this new episode of TIPS π§
************************************************What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In 5 minutes, find our best tips for getting your guests to re-share your podcast episode! π₯
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A few years ago, being invited behind a microphone to swap on a podcast was exceptional! So inevitably the content was automatically shared and re-shared by the guests π₯³
Ah... the good old days...
Today the podcast has grown so much that it's no longer a given for your guests to share their talk... So in this episode of TIPS we give you tips to convince them ! π
First, the choice of guests is crucial: A guest who knows, loves your show or feels particularly close to your topic will share your episode more easily.
Then there are still some good habits to encourage your guests to share the episode:
1οΈβ£ Send your guests a handwritten note. It's a bit old-fashioned, but these days it's so rare that it can really make people happy βοΈ
2οΈβ£ Make it as easy as possible for your guests, by delivering all your communication assets on a platter. Cover of your episode, audio or video excerpt, unique listening link...
3οΈβ£ Use the tagging features of social networks: by mentioning your guest directly in your story, you prematurely make their work easier since they only have to re-share it in one click π
If your guests don't share your episode, you can try to re-share them... But be careful not to fall into stalking β
You can follow our 3-step plan:
βοΈ A few days after the recording, send a message or email to your guests to sincerely thank them for their time.
βοΈ The day before your episode is released, send them your media kit so they can prepare their communication on their end.
βοΈ About ten days later, you can let your guests know how many downloads you have for that episode! Maybe that will make them want to share it again?
Then and only then is your job of re-sharing done π
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What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In less than 6 minutes, find our Top Tips for making the perfect trailer for your podcast! π₯
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Your podcast deserves a trailer that will make listeners want to discover your podcast πΏ
If you're in the process of launching your podcast, you're in the right place! π
If you've already launched your podcast, you're in the right place! π
In this episode, we give you all the elements you need to master to make your tape your best ally and convince your future fans to launch their first listen!
1οΈβ£ Don't file your trailer in the same category as your classic episodes: select the Trailer category directly on your web host to pin it to the top of your show on all listening platforms. π
2οΈβ£ Your trailer must be less than 1 minute long! β±
3οΈβ£ Write a script for your trailer... no room for improvisation!
By posting a trailer before you launch your show, you'll be able to set up your accounts on the various listening platforms and make sure everything is in place for your launch! π
You can then use it to tease your future show on social networks: feel free to create a video clip with audiwaves directly on Ausha π https://www.ausha.co
Tips is a show brought to you by Ausha. π
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What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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π₯ In less than 6 minutes, we give you our top tips for finding the perfect guests for your podcast! π₯
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Finding guests for your podcast is a lot more complicated than finding a job... you can't just walk across the street! πΆ
1οΈβ£ Make a list of guests you'd like to have behind your mic π
2οΈβ£ Go out and find their contact on social networks... π΅οΈ
3οΈβ£ ... Complete this search by looking for email addresses if needed π©
4οΈβ£ Search for podcasts similar to yours to cross-promote π€
5οΈβ£ Ask your guests or previous guests π€
6οΈβ£ Ask your community π
You can find all the details in this episode of TIPS! Happy listening π§
Find out more about Ausha π https://bit.ly/Ausha-co-tips
Tips is a show brought to you by Ausha. π
************************************************
What's Ausha? π
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
β Unlimited hosting of your podcast
β Distribution on 22 LISTENING PLATFORMS in just a few clicks
β Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
β Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
β Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE π https://bit.ly/Ausha-co-tips
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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