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Who doesnât love a good real estate comeback story? Hearing the stories of agents who not only reclaimed their former glory but bounced back even stronger than before is the best way to prime you for your own market resurgence.
For this weekâs podcast, I want to share with you a panel from our recent Success Summit in which youâll hear from three women who each launched their own incredible real estate comeback using unique methods. Misty Maki, Janet Glaude, and Nikki Martin had each taken a stumble in their caress when a decisive moment or decision set the stage for a new phase.
Youâre about to get a glimpse into what it takes to reinvent your brand, transform your team, and launch a real estate comeback to establish a legacy. Listen now.
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Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where youâre at in your business, you can do it too.
In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he produces to captivate his audience, and his tactics for following up. This is one young geniusâs process for going from DMs to closed deals.
No matter what lead gen sources youâve been using, you can not afford to miss out on Instagram leads. As youâll see, it doesnât have to cost a lot to make a lot. Watch or listen now!
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Manglende episoder?
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We have a couple months left before the end of the year, but thereâs less time than you may think to plant the real seeds of success that will pay off now and continue to grow throughout the coming year. In this Mindset Monday Iâm talking about a better way to understand your priorities and timeframes, so watch or listen now!
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Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this weekâs episode of the podcast, Iâm sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results.
First up is Ashley Blackmore from Durango, CO, who is harnessing the power of the often-overlooked platform NextDoor to generate and win listings at scale. Next, Jill Biggs from Hoboken, NJ, reveals her Listing Multiplier strategy, which transforms one listing into four additional opportunities. Finally, Vanessa Reilly from Atlanta, GA, shares her game-changing approach of using personalized letters that are dominating her market.
These three standout marketing strategies are some of the best working today for winning listings and enhancing your reputation in the industry. Donât miss outâwatch or listen now to discover how you can implement these tactics for your success!
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Letâs talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram â your goals being to expand your reach and attract more listings.
In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss whatâs working for the best agents today to generate more business from Instagram. Theyâre not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results.
Jeff is even busting out a list heâs compiled from all of his top level clients which shows the tactics that work every time, consistently.
If youâre looking for practical Instagram pro tips for targeting real estate buyers and sellers, this is the video for you. Watch or listen now.
In this episode, they discussâŠ
2:20 â Jeffâs list of pro tips
5:30 â Getting shares
10:50 â A play-by-play for success
13:05 â The power of polls
25:15 â How to form your strategy
34:55 â Appeal to those who arenât ready YET
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There are some new real estate agents on the block who are making waves in the industry and everyone should be paying attention to the strategies theyâre using.
For this episode of the Tom Ferry Podcast Experience, I want to share a segment from my recent Success Summit where Jeff Mays interviews Case McCarthy, Elio Alanis, and Zach Callicutt, three new real estate agents who have managed to have such a big impact in such a small amount of time.
At 22-years-old, Elio is already a millionaire. Think about that. Heâs clearly doing something right.
No matter what your level of experience, the wisdom that these three new real estate professionals share is for you, so make sure to watch or listen now.
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Why would a real estate agent consider leveraging NextDoor to generate leads? Isnât that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras?
Turns out, itâs a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who werenât considering listing before.
In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketing, including a new Google Business Profile scam you need to be aware of, plus an interesting new Instagram update that helps expand your presence.
For the main story, he interviews Rockstar agent Ashley Blackmore from Durango, Colorado, who blew the audience at our past Success Summit with an innovative strategy of leveraging NextDoor for leads.
Ashley shared one post which got her 6 listings and 3 buyers. It was just one post with $0 spent! Make sure to watch or listen to learn how she did it!
In this episode, they discussâŠ
0:00 â A Google scam & Instagram update
8:17 â Leveraging NextDoor
16:00 â DMs from listings
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Letâs talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have.
Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, Iâm here with Mike Hickman, the CEO of Southern Gables, practicing the most effective buyer agreement roleplays.
Youâll learn how to talk about your commission, the questions to ask, and the phrasing that will help build trust and offer a better experience.
Weâve just seen a massive shift in our industry and you need to be practicing your buyer agreement roleplays anyway, so this episode is necessary viewing. Check it out now.
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Savvy financial management for real estate agents is about a lot more than just bringing in money and writing off business expenses. Itâs about being educated on how to make your money work for you so that you can ensure financial freedom and cement a legacy for the people you love even after youâre gone.
In this episode of the Tom Ferry Podcast Experience, Iâm talking with Toby Mathis, the President of Anderson Business Advisors, author of âInfinity Investing,â and one of the best tax attorneys on the planet. Heâs sharing the secrets of savvy financial management which real estate agents can use to create real generational wealth.
Stop wasting the money you make and start your journey to savvy financial management by watching or listening to this episode. Also, be sure to get your copy of Tobyâs book, âInfinity Investing.â
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A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If youâre still running the same marketing that you were before the shift, you canât expect the same results.
This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now.
Youâll learn the mindset, the messaging, the marketing channels, and the consumer psychology you need to make an impact in your market, as well as the best ways to protect yourself under the new rules.
Watch or listen now!
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How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but thatâs your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. Itâs all about problem solving, and itâs what Iâm talking about in this episode of Mindset Monday.
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If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing!
First, Jason dives into the impact that AI is having on online search. Youâll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO.
Next, youâll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. Heâll give you a full tutorial of how to position yourself on these sources to maximize your chances.
Watch or listen to this episode now and then position yourself for success where sellers look for listing agents!
In this episode, Jason discussesâŠ
0:00 â Intro
1:15 â AIâs impact on Search
8:20 â Where sellers look for listing agents
15:00 â Finding the best agent directory sites
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The Consumer Federation of America just proposed a new set of criteria for evaluating seller contract forms.
Hereâs the problem it aims to address: half the states we work in havenât given us new paperwork, and the other half have given us ambiguous, confusing paperwork. With the new offer rules surrounding the NAR settlement about to take effect, thereâs a lot of misunderstanding (and misinformation) surrounding what you can and canât do regarding contracts and offers.
In this vitally important episode of the Tom Ferry Show, Iâm talking with one Leo Pareja, the new CEO of eXp Realty, who helped to create the proposed new contract criteria, on what it means and how to understand all the changes taking place. Heâll help you cut through the misinformation and get a full grasp on how to conduct business in the new world of real estate.
The new commission rule changes DO affect you, and Leo and I can help you understand how to navigate them, so watch or listen now.
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What do you do when itâs not working? Iâm talking about anything in your life, from what youâre doing in your business, to your relationships, to your health. What do you do when youâre working as hard as you can and just keep hitting a wall? The answer is simple but not enough people actually take the time to do it. Donât give up home â watch this episode of Mindset Monday instead!
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The Realtor commission changes are right around the corner. Weâre about to step into a new real estate world full of uncharted territory that completely changes how we do business. This is your last chance to get your business air-tight and leave no stone unturned before the big day.
I want to help you get there and step into this new world with confidence. Thatâs why for this episode of the Tom Ferry Podcast Experience, Iâm sharing an entire webinar I did which attracted over 5,000 motivated agents. The goal here is to provide you with everything you need to prepare before the Realtor commission changes take place.
Iâm talking with titans of the industry, such as Alyssia Essig (leader of The Essig Team), Jack Miller (CEO of T3 Sixty), David Childers (CEO of Keeping Current Matters), Kristi Jencks (one of the top business coaches out there), and marketing master Jimmy Mackin (CEO of Curaytor), about everything from contracts and processes to negotiations and buyer consultations.
Do not take these Realtor commission changes lightly! Watch this episode and make the changes before itâs too late!
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The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly?
In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agents including a new scam affecting social uses and an important update Instagram is experimenting with. Then, he gives into how to use Instagram sequence tools to grab clips from other videos to use as opening visual hooks to captivate your audience. Itâs one of the best tricks for helping your videos to go viral.
Last, Jason talks to listing genius, Felicia Lewis, who is crushing her market in Carmel Valley outside San Diego. Felicia is what you might call âthe sellerâs dream agent,â and creates an unparalleled demand for her services. In this conversation sheâll show you how to adopt her listing generation strategies into your own business.
Be sure to watch or listen, take note, and start using the Instagram sequence feature in your social media videos right away!
In this episode, they discussâŠ
0:00 â News & Updates
6:26 â IG Sequence Tutorial
13:30 â Felicia Lewis Interview
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Becoming a great listing agent doesnât happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didnât take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest?
In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in todayâs environment. We cover marketing, data points, vital knowledge, lead follow-up, timing, and he even shares the three most important principles of all great listing agents.
But thatâs not all Tom Toole has to share on this episode. Heâs also sharing his ultimate techniques for handling buyer broker agreements at scale.
Whether youâre a solo agent or running a team, the scripts, strategies, and information that Tom Toole shares are guaranteed to make you a better agent almost immediately. And if youâre serious about enhancing your skills and closing more deals before the end of the year, the best solution is to attend the Success Summit happening in Dallas, August 27-29. Get your ticket now: https://www.tomferry.com/summit/
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Viral video strategy⊠What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible?
Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige.
You may have seen one of their Instagram reels which went viral, racking up over 4 million views in just a matter of days. Through this insightful interview, Mike, Scott, and Teresa share the impact this virality has had on their business, the creative process of creating viral content, the power of working with creative teams, and how theyâve formulated what could genuinely become a viral video strategy for real estate agents to harness.
This is a CANâT MISS episode, so watch or listen right here.
And for those agents who are serious about taking their social media and real estate marketing games to the next level, you canât afford to miss Tom Ferryâs upcoming Success Summit, August 27-29 in Dallas, TX. This year, Tom, Jason, and dozens of top producing agents are going all-in on the new marketing you need to attract qualified business in todayâs new market. Get your ticket now before the price goes up!
https://www.tomferry.com/summit/
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What does it mean to charge the storm? It means to get out of your head and stop worrying about uncertainty or politics or the state of the world. If we only focus on controlling the things we can control, it allows us to actually control our lives. Thatâs what Iâm talking about in this Mindset Monday, and itâs the reason that âCharge the Stormâ is the theme of my upcoming Success Summit, happening in Dallas, August 27-29.
This is real estateâs biggest, most impactful 3-day event aimed at equipping you with everything you need to charge the storm and create the abundance you desire. Tickets are on sale now, so donât wait to get yours!
https://www.tomferry.com/summit/
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Presentations that close the deal â thatâs the name of the game right now. Weâve transitioned from a speed market to a skills and presentations market. The agent who delivers the best presentations wins.
Lucky for you, my guest on this weekâs episode of the Tom Ferry Podcast Experience is exactly the person who can elevate your presentations to the next level. Terri Sjodin is a longtime friend of mine and the author of the new book, âPresentation Ready.â In this talk with her, Terri will show you how to craft polished presentations that close deals using expert debate strategy.
Youâll learn the top three mistakes that agents make during presentations and how to avoid them, the secrets to closing the deal instead of concluding your talk, and how to fully prepare yourself for the demands of the time.
Donât miss this episode, and be sure to buy Terriâs book, âPresentation Ready,â where youâll learn how to avoid the 12 biggest mistakes that kill presentations that close.
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