Episoder
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Creating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit.
On this episode of Top Of Mind, Wes and Stewart discuss:
• How to transform your students through your course
• How to design a course that you enjoy teaching
• How to get students to sign up for your course
• And So Much More
Wes Kao is the Co-Founder of Maven and previously co-founded the altMBA with Seth Godin.
Twitter: https://twitter.com/wes_kao
LinkedIn: https://www.linkedin.com/in/weskao/
Course-Mechanics Canvas: https://www.weskao.com/blog/course-mechanics-canvas
Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
Join Top Of Mind: https://stewarthillhouse.com/topofmind/ -
Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue.
On this episode, Mayur and Stewart discuss:
• How At A Systematic Level, Marketing Is All About Behaviour Change
• Why Marketers Must Now Have A Blend of Analytical and Creative Skills
• How He Balances Profitability with Purpose
• And So Much More
Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-Clark
LinkedIn: https://www.linkedin.com/in/inspiremartech/
Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
Join Top Of Mind: https://stewarthillhouse.com/topofmind/ -
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How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming.
On this episode of Top Of Mind, Louise and Stewart discuss:
• The two most important questions you need to ask when testing a new name
• How the sounds we hear influence our emotions
• How to take advantage of our brains wiring to stand out in a crowd
•And so much more
Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session.
Let me know if you enjoyed this episode: https://twitter.com/stew_hillhouse
Join Top of Mind: https://stewarthillhouse.com/topofmind/ -
Content can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss:
- His Playbook To Distributing A Podcast Episode
- How B2B Marketers Can Take Inspiration From B2C (And Win With It)
- Why You Need To Take Control of Your Distribution (Because Google and Facebook Don't Care About You)
- And So Much More
Ross Simmonds is the author of Standout (https://rosssimmonds.com/), as well as the founder of foundation marketing, a B2B content marketing agency (https://foundationinc.co/)
Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
For more marketing insights, join Top Of Mind: https://stewarthillhouse.com/topofmind/ -
Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer.
On this episode of Top of Mind, Katie and Stewart share:
• The Exact Steps To Getting Started Writing on LinkedIn
• The Formula For A Great Post
• Why Building A Personal Brand Is A Sought After Skill
• And So Much More
Katie Mitchell is Head of Marketing at UserLeap and a prolific creator on LinkedIn.
LinkedIn: https://www.linkedin.com/in/katherinesmitchell/
Connect with Stewart on Twitter: http://twitter.com/stew_hillhouse
Join Top of Mind: https://stewarthillhouse.com/topofmind/ -
What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy.
On this episode of Top Of Mind, Devin and Stewart chat about:
• Devin's Three-Part Content Formula
• Why He Doesn't Mind Sending Apology Emails To His Customers
• The Biggest Mistake He Sees Other Content Teams Making
• And So Much More
Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intelligence Podcast.
LinkedIn: https://www.linkedin.com/in/devinreed/
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The best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions.
On this episode of Top of Mind, Stewart and Charlie discuss:
• How brands like RedBull and Lululemon make marketing strategy
• Why he believes marketing is a combination of art and commerce
• How a video idea generated over 100M views
• And so much more
Charlie Grinnell is the CEO of RightMetric
LinkedIn: https://www.linkedin.com/in/charliegrinnell/
Twitter: https://twitter.com/CharlieGrinnell
RightMetric: http://rightmetric.co/ -
Tactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully.
On this episode of Top Of Mind, Melanie and Stewart discuss:
• How to design a strategy that gets you to your ideal goals (fast)
• 4 key questions every content marketer should ask themselves
• How to come up with unlimited content ideas
• And so much more
Melanie Deziel is the author of The Content Fuel Framework and the Director of Content at Foundation Marketing
Twitter: https://twitter.com/mdeziel
Website: https://www.storyfuel.co/contentfuelframework
LinkedIn: https://www.linkedin.com/in/melaniedeziel/
Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.com/topofmind/ -
Stories have the power to influence people and inspire massive change. But without compelling communication, important causes and businesses get ignored. Robbie Crabtree joins Stewart Hillhouse to share his frameworks for crafting stories that can change the world.
On this episode of Top of Mind, Stewart and Robbie discuss:
• How to identify and refine your "go-to" story that's guaranteed to land
• Questions you need to ask yourself before designing a piece of communication
• How to live a life of maximizing reward instead of minimizing risk
• And so much more
Robbie Crabtree is the founder of Performative Speaking and a mostly retired trial lawyer.
Twitter: https://twitter.com/RobbieCrab
Newsletter: https://robbiecrab.substack.com/
Website: https://www.robbiecrabtree.com/
Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
Check out takeaways from this and previous episodes: https://stewarthillhouse.com/tag/podcast/ -
The best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career.
On this episode of Top Of Mind, Amanda and Stewart discuss:
• What the best SEO businesses understand about content that others miss
• How to use content as a service to reach growth goals
• Why video content is a big bet
• And so much more
Amanda Natividad is Head of Content at ShipBob
Twitter: https://twitter.com/amandanat
LinkedIn: https://www.linkedin.com/in/amandanat/
Website: https://amandanat.com/subscribe/ -
A career in marketing is often not linear. Without guidance and intent you might waste time or be unaware of opportunities to advance your career and your skillset. Andrew Capland joins Stewart Hillhouse to share frameworks for an intentional career in marketing.
On this episode of Top Of Mind, Andrew and Stewart discuss:
• How to find a mentor that will accelerate your career
• What you need to do in your first 30 days in a new role
• How to identify the right company for your skillset
• And so much more
Andrew Capland is a growth marketer and teacher at Delivering Value
Twitter: https://twitter.com/acapland
LinkedIn: https://www.linkedin.com/in/andrewcapland/
Delivering Value: https://deliveringvalue.co/ -
The most effective video ads don't try to be ads – they try to be the TV show. Danielle Hope Diamond joins Stewart Hillhouse to share how you can create video content that your audience will actually want to watch.
On this episode of Top Of Mind, Danielle and Stewart discuss:
• A storytelling framework that B2B audiences love
• The video content strategy she used at Drift and Privy
• How to create high quality branded content with just an iPhone
• And so much more
Danielle Hope Diamond is the Founder of Epiq Media
Twitter: https://twitter.com/dhopediamond
LinkedIn: https://www.linkedin.com/in/dhopediamond/
Epiq Media: https://www.epiqmedia.com/ -
Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers.
On this episode of Top Of Mind, Ashley and Stewart discuss:
• How to create a Content Playground strategy
• Why your audience is not the same as your leads
• How to map your content to the depth of understanding of your audience
• And so much more
Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian
LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/
Twitter: https://twitter.com/ashleyfaus
Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/ -
Growth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands.
On this episode of Top Of Mind, Jon and Stewart discuss:
• How stock trading, law, and poker playing lead Jon to growth marketing
• The strategies he uses to give his clients hockeystick growth
• What's next for digital advertising
• And so much more
Jon Oberlander is the CEO of Ampush
LinkedIn: https://www.linkedin.com/in/jonoberlander/
Ampush: https://www.ampush.com/
Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/ -
Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage.
On this episode of Top Of Mind, Sara and Stewart discuss:
• Sara's top research tips that you can steal today
• Why the wording of your questions makes all the difference
• Why NPS surveys are broken (and how to fix them)
• And so much more
Sara Sodine Parr is the Lead Experience Researcher at Airbnb
Twitter: https://twitter.com/SaraSodineParr
LinkedIn: https://www.linkedin.com/in/sarasodine/
If you want more marketing insights (and tips on how to use them), check out Top Of Mind Weekly: https://stewarthillhouse.carrd.co/
Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse -
We have conversations every day but are never taught how to do them well. But those who have a mastery of asking questions have a huge leg up professionally and personally. Joe Ferraro joins Stewart Hillhouse to share the anatomy of what makes for a damn good conversation.
On this episode of Top Of Mind, Joe and Stewart discuss:
• How to ask better questions (and get more interesting answers)
• Why asking High-velocity questions will make you a better conversationalist
• Frameworks to improve your conversations today
• And so much more
Joe Ferraro is the creator of Damn Good Conversations and the host of The 1% Better Podcast.
Twitter: https://twitter.com/FerraroOnAir
Website: https://www.damngoodconversations.com/
Say hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/ -
Marketing moves quickly. And if you're not trying new channels and content types, you may fall behind. Tina Donati joins Stewart Hillhouse to share what she's learned from being on the cutting edge of content marketing.
On this episode of Top Of Mind, Stewart and Tina discuss:
• How to interview your customers to get the best stories
• The opportunity that holds back DTC brands from growth
• Tina's biggest tips from hosting 50+ hours on Clubhouse
• And so much more
Tina Donati is a content marketer and host of The GenZ DTC Club on Clubhouse
Twitter: https://twitter.com/Tina_Donati
LinkedIn: https://ca.linkedin.com/in/christina-donati-61ab02b2
Commerce Club: https://www.joincommerceclub.com/ -
Behind any full-time content creator is a small team making all the magic happen. But quality content alone won't grow your audience. Mitchell Cohen joins Stewart Hillhouse to share his lessons learned in growing Noah Kagan's audience by over 100K people in less than a year.
On this episode of Top Of Mind, Mitchell and Stewart discuss:
• Why you should only focus on one growth goal at a time
• How he's going to get the YouTube to 250,000 by next year
• The biggest lessons learned about growing an audience
• And so much more
Mitchell Cohen is the Executive Producer of Noah Kagan's YouTube content.
Twitter: https://twitter.com/MitchellLandon
Website: https://mitchelllandon.com/
Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
Subscribe to Top Of Mind Weekly for more marketing tips right to your inbox: https://stewarthillhouse.com/topofmind/ -
Before The Hustle was acquired by Hubspot, it started as an event business. But the real value came from growing that audience into a newsletter with over 1.7MM readers. Brad Wolverton joins Stewart Hillhouse to discuss what the true value of a media business is and what others can learn from The Hustle.
On this episode of Top Of Mind, Brad and Stewart discuss:
• The difference between traditional media and new media businesses
• Advice for those interested in self-publishing
• Why Hubspot decided to acquire The Hustle (and why they agreed)
• And so much more
Brad Wolverton is the Head of Content at The Hustle.
Twitter: https://twitter.com/bradwolverton/
The Hustle Newsletter: https://thehustle.co/
Join Top Of Mind Weekly for marketing tips you won't find anywhere else: https://stewarthillhouse.carrd.co/ -
Smart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps.
On this episode of Top Of Mind, Emily and Stewart discuss:
• The two most important design considerations for voice apps
• How to distribute your voice app (and get people using it)
• A simple framework to identify conversational design opportunities
• And so much more
Emily Lonetto is Head of Growth, Partnerships & Community at Voiceflow
Twitter: https://twitter.com/EmilyLonetto
LinkedIn: https://www.linkedin.com/in/elonetto
Voiceflow: https://www.voiceflow.com/
Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
Join Top Of Mind Weekly for more marketing goodness: https://stewarthillhouse.carrd.co/ - Vis mere
