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Guess who's back, back again? Sorry for the unannounced break. Today, I'm talking about voicing your thoughts, ideas, opinions, and perspectives with higher-ups and your broader team. Sometimes it goes well and sometimes it doesn't. I have learned a lot about myself and how to navigate opinions throughout my time in marketing - although I have a lot more to learn. In this episode, I share some highlights and lowlights of expressing similar and differing opinions aloud.
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"Do you wash your legs in the shower?" Who cares! Move aside, weird internet controversy - we've got a different kind of hygiene to talk about. Data hygiene! For those who are new to the concept, learn the difference between dirty data and clean data, and find out why it's so important to maintain a healthy, clean database.
What can you do to establish a good data hygiene process? Plus, I mention a few solutions to look into if you're planning to enrich your lead data add new contacts to your database! -
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Okay, this episode is indeed about makeup so if that's not your jam, feel free to skip this one. Why am I talking about makeup? Because it plays a role in the day-to-day lives of many marketers. And while it seems trivial, and to some extent it is, there is still a lot of thought that goes into putting on makeup and considering how others may perceive it.
I share some of the thoughts and questions that run through my head before I represent a company at a conference or present myself in interviews and meetings. I'd love to hear your thoughts as well! Do you see makeup as a form of self-expression? Does it boost your confidence? Or does it perpetuate patriarchal gender stereotypes? What kind of thoughts (positive or negative) run through your head when you get ready for work? -
If you're like me, you've used Google Analytics for years but can't really remember how you learned it. And, if you learned it properly? Well, I decided to take the beginners and advanced courses on Google Analytics Academy to brush up on my skills and see how well I've done on my own. Turns out, I'm doing pretty good but there are definitely some ways I can be more efficient at web analytics. Don't worry - I'm not trying to summarize the course here. In this episode, learn about the format of the courses and why I think it's worth spending some quality time with Justin and Krista (the instructors of the courses). Also, what do you think - are their shirts purple or blue?
Also, bonus: Learn how to eat a kiwi fruit efficiently. -
Guest alert! Today, I welcome professional copywriter Micah Lambert to the podcast. In this episode, Micah offers up some amazing practical tips for improving website copy. She also lists affordable software copywriters can use to help deliver quality results (aka sales) to their clients. If you're interested in becoming a copywriter, Micah's journey is definitely worth a listen.
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That stereotype of all marketers being outgoing and extroverted? Not true. There's room to play for personalities of all sorts in marketing. However, there are some scenarios that an introvert might like to avoid. 4-day conferences, anyone? On the other hand, there are some cases where introverts are often the best fit for the job.
In today's episode, I highlight both ideal and less-than-ideal situations I've encountered in B2B marketing that have left me energized or, well, exhausted. -
Today, I share findings from 2 different surveys of B2B marketers. Find out things like: top business priorities for marketers, what challenges come with generating new leads, which channels produce the best ROI...Do you agree with the majority? If not, let me know!
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Guest alert! Today, I'm joined by Terence Vance Crouch, social media marketer and founder of Crouch Digital. He has so much amazing insight on how companies can leverage social media for b2b marketing. One of his big takeaways? Be genuine! This is an episode you don't want to miss!
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It's guest time, y'all! Today, I've dragged my partner onto the podcast to talk about his perspectives on marketing as a software engineer. He comes from a massive enterprise so his opinion might differ from engineers at startups, but it's insightful info to listen to all the same! Hear why he hates marketing and what you as a b2b marketer can do to overcome this disdain.
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So you're a marketer and you have anxiety - how do you deal with day-to-day stressful tasks? In this episode, I talk about common situations that often cause me anxiety as a b2b marketer. This includes flying to events, sending newsletters, and sitting in on uncomfortable meetings. What do you do to cope with your nerves?
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As promised, part deux of my list of popular B2B marketing acronyms. In this episode, we're covering MQL, SQL, CTR, CPL, and KPIs. Part of my Marketing 101 series, 'A Little Bit Basic'. Is it kind of boring? Yes. Is it useful? YES. VERY.
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B2B marketers sure do love a good acronym. In this episode, I cover a few key words and phrases that folks in the industry often throw out in conversation. This is the first in an ongoing Marketing 101 series I like to call, "A Little Bit Basic." I'm covering the following words: Leads, SLA, CTA, SMB, PPC/CPC, and SEO/SEM.
Psst...keep your eyes out for an additional episode this week - a sort of part 2 to this topic with more acronyms! -
If you're unsure about what area of marketing to focus on, you're definitely not alone. How'd I get into B2B marketing? An audible timeline of my journey from a deer-in-the-headlights college student to a professional tech-focused marketer in Silicon Valley. TL;DR I just kind of stumbled into it.
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B2B marketing can be cool, I swear! This episode covers the basics of business marketing and what differentiates it from B2C marketing. Also, learn what tactics are common in B2B marketing and hear about a couple A+ marketing campaigns - including one that involves cute cows!
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FIRST GUEST EVER ALERT! My friend Chelsea B. shares her journey through marketing, from her time at UT Austin to her role as a seasoned Marketing Operations Manager. Tune in to learn more about the role and why it's vital to the success of a marketing team. Also, find out what kind of marketing tech she's been using and what's popular in the Bay Area.
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What's it like working with Sales? Product? Customer success? There's a bit of tension, sure, but also some great learnings and fun times along the way. Tune in to hear about experiences I've had at startups and how marketers can make bridge the gap between teams.
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What is marketing? Is it the same to you as it is to a random person on the street? Listen to find out how some people describe marketing and what survey findings show. Plus, learn why it's important to consider your audience's perspective (or do I mean perception??)
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There's more to it than marketing fluff. In this podcast, we'll talk strategy, technology, best practices, and so much more! Find out what Under the Fluff is all about and what you can expect by listening to this intro episode. Enjoy!
