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In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”.
She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years), her 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.
In this interview, Liz goes along with my Networking Theme of Q4 and highlights how email is an amazing tool for collaboration and connection.
We talk about:
How to use email to build real connections with your subscribers How sharing other people’s content in your emails builds your trust and authorityLiz also told me the story of her first digital product. It was a collaboration with other RV travel bloggers back when she had her first website. While telling this story, Liz invites you to steal her idea for a pet-inspired twist! I’m so in… wait until you hear it and reach out to me if you want to collaborate on this idea!
→ Get your paws on Liz Wilcox’s FREE email templates!
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This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration.
Here's what's on deck:
November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking Thank you to my co-hosts who are helping make this event a success! Wear Wag Repeat Society Members: Beth Lambert of Fuzzy Face Media, Alexandra of Bella B's Barkery, Jessica Bay of Templates for Pet Pros and Sharon of Sharon and Teddy Take the City. November Guest Expert: Enjoy an exclusive interview with email marketing expert Liz Wilcox who talked to me about how collaborating and connecting through email can build trust and grow your business. BlogPaws LiVE: I'm attending a pet content creator conference in Boulder, CO where I'll speak on a panel about Diversifying Success. Black Friday: I have a special offer on Wear Wag Repeat Society planned for you. If you attend the November 13th Networking event, you'll get early access to this deal!What do you have going on in November? Connect with me on Instagram @wearwagrepeat and tell me what's going on in your pet industry business.
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I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at!
In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desire to connect with grooming shop owners during the pandemic to see how they were running their businesses amidst shutdowns and quarantines.
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It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships.
Here's what I have in store for October to help you grow your pet business:
Expert Interview with Lashonda Geffrard, CEO of Black Pet Business Network and owner of The Paw Shop, a grooming salon in Orlando, FL. We're talking about networking and how to diversify your community with real action steps. I'm already implementing her advice!
Wear Wag Repeat Society Lesson: Going live today, in my membership for petpreneurs we're looking at how to make the most or virtual networking, how to find networking calls or local events and how to make sure people can figure out how to contact you (an essential part of finding new collaborators!)
Speaking of virtual networking… you’re invited to my Petpreneur Virtual Networking event on October 9th. RSVP for this free event!
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We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term.
In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do after you hit publish on a new blog post?
So here you go... 5 things I do after a blog post is published.
Catch up on Expert Interviews about Pet Blogging:
Ep 323 What to Blog About to Drive Sales with Pamela Keniston, Big Paws Marketing Ep 326 Plyaing the Long Game with Content That Serves Your Audience with Caitlin Brown, Sparkles & Sunshine Ep 330 How Online Authority is Essential to SEO for Pet Bloggers with Jessica Shipman, BlogPawsWe've also covered blogging in lessons this quarter in Wear Wag Repeat Society:
Internal Linking and How to Optimize Existing Blog Posts How to do Keyword Research to Write Posts that Help Your Audience KeySearch Demo, LinkWhisper Demo and more!Join Wear Wag Repeat Soceity to learn how to grow a profitable pet business alongside like-minded pet lovers!
I'm hosting FREE petpreneur networking calls. The first one is October 9th. Save your spot!
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If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws.
Jessica and I explored some exciting trends and tactics that every petpreneur will find useful when it comes to keeping their blog organized and efficient.
We’re both excited about the shift back to long-form content! Jessica shares great advice on how to adapt your blogging and social media strategy to today's algorithms.
We also cover these pet business blogging tips:
The top three SEO essentials you need to focus on when creating new blog posts.
How to create a content catalog and track your blog's performance using a tool such as Airtable.
What a content brief is and how it can streamline your writing process, making your posts more effective and focused.
The importance of Google's E-E-A-T (Experience, Expertise, Authority, Trust) guidelines and how to apply them to build trust with your audience.
Join me for BlogPaws LiVE in Boulder, CO, this November 15-16 and use my discount code for $30 off your registration! CODE: TORI30
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It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month.
Topics discussed:
Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members are setting blogging goals for the month from 1 post to 30 posts! I'm excited for weekly co-working sessions together.
September Expert Interview: Jessica Shipman, COO & CMO of BlogPaws. We talk about how to keep your blog content organized so you know you’re writing about the most strategic topics for your business, and she explains why Google’s new EEAT framework
Register for BlowPaws LiVE Nov 15-16 in Boulder, CO, get $30 off with TORI30.
I will be giving 2 talks at Pet Sitter World in Niagara Falls, NY with Pet Sitters International. That event is September 19-21.
Stay tuned for big Virtual Petpreneur Networking Events coming up in Q4!
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This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without?
Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this special audio and video episode of the Wear Wag Repeat Podcast.
The 2 blog posts I'm using as an example are:
Keeping Up with the Jones' Dog: Dealing with Dog Mom Guilt Indoor Enrichment for Dogs: Ideas to Entertain Your Dog at HomeYou'll see (or hear!) that the blog post I did keyword research for has performed much better over time than the one that I am equally passionate about, but didn't do keyword research for.
Want to learn more about blogging for your pet business? Check out Wear Wag Repeat Society!
See the video version of this podcast episode on my YouTube channel.
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Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust?
Blogging can be discouraging if you’re not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and Sunshine Blog. I’ve known Caitlin for years and I’m always so impressed by the perseverance she has to keep creating fun, engaging and helpful content. Caitlin creates a lot of content and she’s a data nerd as much as I am, so I’m excited to share this conversation with you. Everything we discuss applies to bloggers like us and pet business owners who use blogging as a marketing strategy.
We share advice on playing the long game when it comes to your blog content and why it’s so important to write helpful content that serves your audience. If you’re putting a lot of effort into these posts, they should still be relevant a year or two from now. Or even 10 years later, like some of my most popular blog posts!
We touch a bit on keyword research, but if you want to learn more about that go listen to last month’s episode for a deeper dive. If you’re in my membership, WWR Society, we also have several lessons including screen share videos on how to find the right keywords to blog about.
OK… bit finally, Caitlin and I also talk about Pinterest on this episode. We are both big believers in Pinterest because it continues to drive a ton of traffic to our blogs. If you need help with Pinterest, make sure you’re on my email list so I can let you know when Pinterest for Petpreneurs Live is happening. Pinterest works a lot like Google, you need to give it time for momentum to build. When we do the live round of my Pinterest course we’ll be focusing on pinning winter content.
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August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month:
Wear Wag Repeat Society: This month’s theme in my membership is profit-focused keyword research! Learn to use keyword research tools and Pinterest research to drive traffic to your pet business's key sales pages—products, services, online courses, sign-up forms and more! August Guest Expert on the Podcast: Caitlin Brown joins us on August 14 to discuss evergreen content and Pinterest. You might know her from her website, Sparkles and Sunshine Blog, where she documents life with her dogs, cats and horse. Learn from an Upcomgin guest Expert: Email marketing guru Liz Wilcox will be on the podcast this fall! But I can't wait that long to tell you about her new program called The Launch Course. She's teaching how to launch your new thing (course, service, product, etc.) with just EMAIL—no ads, social media, or webinars. Check out The Launch Course with Liz Wilcox. Pinterest for Petpreneurs LIVE: Another round is coming at the end of August! This is perfect timing to pin holiday or winter content for pet parents and drive traffic to your website on autopilot. Stay tuned for more details.Join my email list to stay updated on everything mentioned in this episode!
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In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post.
While this seems too simple, there's actually a lot of smart strategy behind this!
Episode Highlights:
Why an FAQ blog post can improve your search engine rankings Ways to save time by consolidating common questions Building trust and credibility through detailed and transparent answers Enhancing user experience by creating helpful content Bonus Tip: Using internal links to connect related content and boost SEO, just like we talked about in Episode 323 with Pamela KenistonLinks and Resources:
Visit my website for more resources to grow your pet industry business online Send me a DM on Instagram @wearwagrepeat Check out B-School for additional business growth resources: Summer Fast Track Session is NOW OPEN!I'm proud to be the only affiliate partner of B-School who is in the pet industry! The link above is an affiliate link. When you sign up through me, I get to provide you with extra support!
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Learn actionable tips from pet industry digital marketing expert Pamela Keniston of Big Paws Marketing. This interview is all about strategically blogging for your pet business to drive traffic and sales.
Topics Discussed:
Using keyword research and creating pillar posts as the foundation for blog content. The relevance of blogging for different types of pet businesses, particularly e-commerce. Pamela uses the analogy of a file cabinet to explain the structure of a blog for driving sales. Creating supporting blog posts for a main topic to engage pet owners. Importance of concise calls to action and keyword-tied meta descriptions.Learn more about Pamela at https://bigpawsmarketing.com/
The full shownotes for this episode can be found at https://wearwagrepeat.com/podcast-episode-323
Grow your pet business online with my help! I offer courses, a membership, 1:1 coaching and done for your services to support you and your pet industry business. Learn more: https://wearwagrepeat.com/courses
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July is a big month for online growth in your pet business! Here’s what you can expect from me and Wear Wag Repeat this July:
WWR Society: Last chance to join my membership for pet pros until October! It's an unbeatable value at $69/month. Join at wearwagrepeat.com/society Q3 Theme: Blogging and SEO is our focus for the next 3 months. Look forward to expert insights on the podcast from Pamela Keniston, Caitlin Brown, and Jessica Shipman. Looking ahead to a September Challenge: I'll host an exclusive blogging challenge for WWR Society members at the end of Q3. Let's see how many useful blog posts we can write as a pack! Personal Update: I’m now a boxing coach. WHAT?!? B-School Summer: Accelerated 4-week program opens July 16th! I'm excited to once again provide support as the only pet industry partner. Stay tuned for the link!Join my email list to stay in the loop on everything you hear mentioned in this episode!
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A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now.
In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. Promise me you'll do this before June is over!
3 emails you can send your pet industry list:
1) Sorry I've been MIA, here's what's new. Ask subscribers to reply and tell you whats new with them.
2) Re-use an email from your welcome sequence! I recently sent email #3 from mine and it performed really well. Don't have a welcome email sequence set up? I can do it for you with my new service, Leash Up Your Email Marketing.
3) Use voice to text to answer a question like, "What is something you recently saw someone doing with their pet that you couldn't believe they didn't know better?" I'm sure you have a response to that! Speak it into your phone and voila... email newsletter! Thank you to Sara Gillis for sharing this great copywriting hack on Episode 320.
For more support, accountability and personalized advice on how to grow your pet business online, join Wear Wag Repeat Society. That's the most affordable way to work with me and membership is open right now for Q3. Join us: wearwagrepeat.com/society
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Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence.
In this episode with copywriter Sara Gillis, we’re taking a look at two powerful types of email sequences that you don’t want to neglect: nurture sequences and launch sequences. These strategic messages can transform your email marketing, keeping your audience engaged at different stages of your pet business.
One common roadblock Sara and I talk about in this episode is the fear of annoying your list with too many emails. But let’s flip that script! If you don't reach out regularly, you’re essentially ghosting your subscribers. Consistent communication is key! And that’s where email sequences come in handy.
If you get stuck when it comes to actually writing emails for your business, Sara shares some great hacks to beat writer’s block and give your messaging a personal touch.
Speaking of personal touch, Sara has a fun Brand Voice Quiz on her website that can help you identify your unique brand voice and provide prompts for your email and social media content. I took the quiz myself and discovered my brand voice is Charming and Joyful. What’s yours?
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Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover:
Personal Updates: Catch up on what’s happening in my life, including my latest hobbies and adventures. I'm teaching a boxing class 🥊 Hence all the boxing puns here! WWR Society Insights: Get the scoop on the latest resources available to my membership community, including a lesson on how to do a cold subscriber scrub and email subscriber survey sequences. Expert Tips: My guest expert on the podcast this month is Sara Gillis of What Sara Said. She shares advice on creating automated email sequences beyond the welcome series. That episode drops June 12th! Course Launches: The pet pros in my Course Creator Mastermind program are launching their courses this month! I'm so proud of what they've created and can't wait to see how the launches go! Resource Recap: A quick rundown of the fantastic email marketing resources I’ve shared this quarter, including interviews and lessons.Don’t miss out on this KNOCKOUT episode filled with practical tips and expert advice to help you punch up your pet biz with email marketing! 🥊
Get on the waitlist to join Wear Wag Repeat Society for Q3: https://wearwagrepeat.com/society/
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Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers?
I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer!
Listen to this episode of my Short Leash series and let me know if you're going to try this idea with your email marketing this summer.
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In this episode, I’m talking with Deanna Seymour, a branding and content strategy expert. Although she’s not directly in the pet industry, I’m excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice!
We discuss how to build a community without relying 100% on social media. If you’re not a fan of social media platforms or if you’re not seeing results (like new clients and revenue), there are other ways to foster community and grow your pet business.
For starters, Deanna has been organizing virtual networking events with co-hosts to connect with new people and establish community. She also sends out emails to her list every Thursday. In her weekly emails, Deanna follows a formula that involves starting with a personal story then tying it into her business.
When you listen to this episode, you’ll learn Deanna's tips on generating your own stories and incorporating them into your business content strategy. One of her favorite ways to transition from storytelling to selling in email is with a fun GIF. They’re funny and establish a friendly relationship with your email list.
I initially met Deanna through her GIF making course. Use code WEARWAGREPEAT to GIF it Up for just $25!
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It might only be May 1st, but I’m getting on people’s calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead!
Here’s what you can expect from me this May:
Guest Expert episode with content strategist Deanna Seymour (May 8)
Wear Wag Repeat Society: Optimise your Welcome Sequence to SELL on autopilot
Course Creator Mastermind: Lessons are being recorded and sales pages are being created for the June 12th course launch!
Late-May Release: A new “done-for-you” email marketing service
Personal update: I’m going on vacation to Italy!
Join my email list to stay in the loop on everything 🐾
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