Episodes
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👉 Click here to get 90% off this season's Expert Masterclasses
Becoming Somebody's Favorite - Jay Acunzo Scaling with Guest Posting - Alina Benny Onboarding and Email Segmentation — Val Geisler Imperfect Marketing — Jonathan Ronzio Messaging and Positioning — Peep Laja Write Epic Sh*t — Corbett Barr Community — Jay Clouse Loyalty — Chase Dimond Technical SEO — Areej Abuali Grow Your Marketing Career — Bridget Poetker Marketing Automation (Made Easy) — Pete McPherson Content that Converts — Aaron Orendorff Build a Blog that Lasts — Brian Clark Speed Up Your Chatbots (Drift, Hubspot, ActiveCampaign) — Joey Farruggio👉 Click here to get 90% off this season's Expert Masterclasses
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Missing episodes?
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👉 Click here to get 90% off this season's Expert Masterclasses
Becoming Somebody's Favorite - Jay Acunzo Scaling with Guest Posting - Alina Benny Onboarding and Email Segmentation — Val Geisler Imperfect Marketing — Jonathan Ronzio Messaging and Positioning — Peep Laja Write Epic Sh*t — Corbett Barr Community — Jay Clouse Loyalty — Chase Dimond Technical SEO — Areej Abuali Grow Your Marketing Career — Bridget Poetker Marketing Automation (Made Easy) — Pete McPherson Content that Converts — Aaron Orendorff Build a Blog that Lasts — Brian Clark Speed Up Your Chatbots (Drift, Hubspot, ActiveCampaign)👉 Click here to get 90% off this season's Expert Masterclasses
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Join the SEO for the Rest of Us community and get Areej's technical SEO bonus masterclass.
Follow Areej on Twitter
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Get Bridget's marketing career growth masterclass.
Follow Bridget on Twitter.
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Last to chance to get everything at our current prices (use this link!)
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Want to check out every masterclass from this season, as well as the SEO roadmap and get access to our exclusive community group? seofortherestofus.org/community.
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Because even though she's 10X better than me at copy and has helped me write $20k sales pages... that's not even what she does best.
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💰 This year, I'll make more $ than I ever have before (by a lot).
Recently, a friend told me "any company would be lucky to have you."
But did you know I've been REJECTED 10+ times by companies (you’ve definitely heard of)?
Here's the rejection letters.
Join SEO for the Rest of Us.
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This week on the show we have our first-ever return guest to the podcast and we're talking about winning art SEO by becoming somebody's go-to resource on a topic. The kind of resource where people Google something but add your brand name to the end of it to see if you wrote anything about it. THAT kind of favorite, authoritative resource. Learn how to build a website that gets bookedmarked with my friend Matt Giovanisci.
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Have you ever gone back to visit the neighborhood you grew up in?
It was different, wasn’t it?
Even if it hadn’t changed in all those years, it still wasn’t *quite* how you remembered it.
That’s… kinda what we’re going to explore in this week’s show.
In case you’re new here, hey I’m Brendan, I love love love finding people who can teach us something new about SEO. Last week’s episode was with Gabby Miele, talking about building links without being a spammer. We explored new ways to think about SEO by talking to email marketers like Val Geisler and Chase Dimond.
In this week’s show, we’re diving into a topic that’s been talked about a million (maybe a billion at this point), times before.
It’s the neighborhood… most of us… grew up in.
Content. Writing things online.
But, for me and… maybe for you. It’s different now.
And, I don’t think I realized just how different until today’s guest joined me for a conversation that would turn out to be an absolute masterclass in creating content that matters.
So, let’s go take a walk through our old neighborhood, reminisce a little, and see what’s changed.
Please welcome a fellow dad of 3 kids under 5, founder of Some Good Content, director of marketing at Databox and my friend, John Bonini.
Outro:
So as you heard John and I were about to dive deep into his search motivation framework, which is a spectacular companion to what you’ll already find in the SEO for the Rest of Us community membership area.
John’s masterclass, as well as a master class taught by EVERY SINGLE ONE of our guests is right there, inside the membership area. You can join the community and get that INSTANTLY by going to seofortherestofus.org/community OR just click open the episode details on your podcast player and click the link. Again, that’s seofortherestofus.org/community or click the link right here in the show notes in your podcast player.
I love you. Thanks for giving me your most precious asset, your time. I know when I’ve gone on other people’s shows and that host’s audience reached out to say thanks, that just meant the world to me.
Finally, please join John’s Some Good Content on Patreon. It’s $10/mo and is worth 10x that (I personally pay for it every month).
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I’m also excited for next week when we'll be joined by the only TWO-TIME guest ever on the podcast. Any guesses on who that’ll be? Share your guess with me on Twitter and I’ll read them at the intro to next week’s show.
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Our guest this week is brilliant. Generous. Somebody you want to know and follow. If there is one person that knows how to win at SEO, make friends, and build links, it’s her.
Please welcome my friend, Gabby Miele.
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One thing I didn’t mention in our chat was that Gabby is a product and growth marketer at Pitchbox, outreach software for link building.
I love Pitchbox and use it myself to help track things, test email subject lines, etc. It’s like a… CRM for email outreach.
Gabby walked us through some ninja tips for Pitchbox inside the membership community that you can check out at seofortherestofus.org/community.
ALSO, since we’re talking links, this week only I’m doing a super secret sale just for podcast listeners: an epic 50 PERCENT off my link building course, authority on autopilot. Combine that course with Gabby’s masterclass and you’ve got something pretty incredible to work with when it comes to ranking in Google. Check out that course at seofortherestofus.org/authority.
Again that’s seofortherestofus.org/community for the seofortherestofus.org/authority for the special, podcast-listener only 50 percent off my link building course.
I’m also excited for next week when we'll be joined by John Bonini where we’ll go on a SUPER deep dive exploration on winning at SEO by becoming somebody’s favorite content. I was really sleeping on how good John is at this stuff and he is going to absolutely blow your mind with how he thinks about content.
I’ve been Brendan Hufford, don’t forget to work hard, be nice to people, and don’t get too lost trying to create something that matters.
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We talked previously in episode 66 with Val Geisler about winning at SEO by better onboarding people to your product, primarily through email.
And, in our last episode, we talked with Jay Clouse about community and again the overlap was with email.
If SEO is the best way to build traffic, EMAIL is the flywheel that helps you grow that engine with deeper relationships.
EMAIL is what builds LOYALTY.
So I reached out to a new friend to talk more about email and how to become somebody’s favorite AFTER they opt in. SEO traffic is cool, but conversions and purchases are way cooler.
Today’s co-host has driven $50+ million in email revenue for clients. Partner at a 7 figure Ecommerce Email Marketing Agency.
He’s a ton of fun to follow on twitter.
Please welcome my friend, Chase Dimond!
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If you’re a longtime listener, I have a surprise for you so sit tight for just a second.
If you’re new here, every single guest joins us inside the SEO for the Rest of Us community for a bonus masterclass on what they’ve talked about in that episode.
I want to give you an invitation.
Join Chase and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode: Winning at SEO with email.
Chase walked us through his framework for doing that, including:
Convert subscribers that churn Tag VIPs + sell them more products by sending them relevant content. A successful and interesting way we're cross-selling/upselling customers. Plus 5-6 other things.Jump into the community to get Chase’s masterclass on how SEO and email go together like lamb and tuna fish (or spaghetti and meatballs if that makes more sense for you).
Also, want to go deeper than Chase's Masterclass? Check out HIS course on email marketing at seofortherestofus.org/chase
Now, for my OG listeners, we’re doing something new. Today, you can join the community for just $1. Enjoy Chase’s masterclass and everything else inside the community for 30 days for just a buck.
SEOfortherestofus.org/chase and sign up for just one dollar.
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Something has been… missing… for a lot of us over the past year. 2020, and now into 2021.
A group of people who support one another. It’s not on Facebook, or instagram, or even Twitter (as much as we’d like to pretend it is, or could be).
Those are.. Audience. A conversation, maybe, but more likely a place where you
What we’ve been missing, many of us, in this pandemic is something else.
Before we get into what that is, I want to point out a big trend recently:
Zapier acquired Makerpad Hubspot acquired The Hustle Business Inside acquired Morning BrewWhat those big companies are buying is exactly what we’ve been missing: community.
It’s not just valuable for the acquisition, but also for (I’d argue) for SEO.
If you want articles written about you, easy backlinks via deep relationships, you can get there with an audience, but it’s far easier with a strong COMMUNITY.
Today, we’ll go on that journey together, discovering how to win at SEO by becoming somebody’s favorite community.
I want to give you an invitation.
Join Jay and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode: Winning at SEO by becoming somebody’s favorite community.
Jay walked us through his framework for doing that, including:
Get people to post an intro Reply to posts with questions and tag other people in Reach out to folks who’ve been gone for a bit Reward model behavior Post every day — Always open-ended discussions ala Core Web Vitals post I made You’re awesome, I want more people like you → Can I give you some resources to share with friends? Onboarding: What do I do next? Then, reward them for doing the right thing.Jump into the community to get Jay’s masterclass on becoming somebody’s favorite community.
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Can I give you an invitation?
Join this week's guest, Corbett Barr, and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode:
Winning at SEO by becoming somebody’s favorite blogger.
Corbett walked us through his framework for doing that, including:
How so many people are successful because they’re prolific and he just DELETED most of his stuff. How can he grow from there? Building relationships. So not just becoming your readers favorite blogger, but other blogger’s favorite blogger. Social engineer and even how to get a backlink from Corbett Barr himself.Jump into the community to get Corbett’s masterclass on becoming somebody’s favorite blogger.
PS - Speaking of backlinks, have you seen "Authority on Autopilot?"
Click here to learn my method to building backlinks while I sleep, all without sending a single spammy link outreach email.
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We believe that the only way to win at SEO, long-term, is to become somebody's favorite.
Peep's personal journey and how that impacts his thoughts on messaging and positioning How to decide what to say no to How to *not* be a commodity / differentiation He’s the founder of Conversion XL, CXL Institute, Speero - a CRO agency, and Wynter a B2B messaging tool. Let’s go on a journey together of how to win at SEO by being DIFFERENT with our guest Peep Laja. -
Onboarding. Not that exciting. Right? Wrong.
Think about the last party you went to. (Remember parties?)
How'd the host greet you at the door? Did they show you around? Introduce you to other people?
SEO isn’t just about getting clicks from Google. You need clicks that drive your business and also contribute to a customer lifecycle, not just a funnel.
We need those cold visitors to convert, to subscribe to our ideas and worldview, and then want to become evangelists.
BUT, you can also use an online element to make every single person who comes to your site from Google and subscribes or buys, into a RAVING FAN.
Our guest today has experience working in marketing for nonprofits, big tech companies. she’s IN-credible.
Matt Hall, the founder of Common People, says “Have you ever seen a movie that changes how you see the world? And suddenly the world feels a little different, a little more exciting? Her training was one of those moments for me in business.”
She’s been called an email geek, a copywriter, a marketer, and a real game changer.
You can just call her Val.
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🎙 This week on the show, I featured over a dozen listener questions covering:
How to write for emerging topics What SEO plugins actually do How to get more conversions from your content 3 must-read books Growing a YouTube channel Getting your first SEO clients Audience research Creating community around your productSound interesting? Listen to the episode via any of the links below:
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In this week's show, we are exploring how to become somebody's favorite site to write for. We chat with Alina Benny, who grew SalesHacker 400% and helped get it acquired.
Wouldn't you love to grow your site 400% in 2021 with content written by experts in your industry? Me, too. 😉
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