Episodes

  • Do you know how to build a successful iGaming affiliate program? Alona Bursak, the Affiliate Director at Lala Stars, has the insights you need. Alona emphasises the importance of having a strong, motivated team behind your affiliate program. She also stressed the value of building brand awareness and trust - key factors that determine how quickly you can enter the market and form partnerships.

    Alona shares her criteria for selecting top-performing affiliates, including evaluating their reputation, experience, and willingness to collaborate closely. Beyond just revenue, she tracks metrics like average deposit size and player value to measure true program success. And she revealed the delicate balance between nurturing long-term relationships with veteran affiliates and onboarding promising new partners.

    If you want to create an affiliate program that drives sustainable growth, Alona's expert advice is a must-read. Discover the secrets to her affiliate marketing mastery by listening to this episode.

    0:00 Building a Strong Affiliate Brand

    3:43 Criteria for Selecting Affiliates

    5:59 Red Flags in Affiliate Partnerships

    9:30 Strategies for Nurturing Long-Term Relationships

    12:08 Measuring Success Beyond Revenue

    14:34 Balancing New and Stable Affiliates

    15:57 Final Thoughts and Future Plans

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    Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Did you know these effective app marketing strategies for iGaming?

    James McLoughlin, a leading app store marketing expert, shares practical insights for iGaming app developers looking to thrive in the competitive digital space. What’s his secret? Apple App Store adverts.

    He provides actionable tips and quick wins to enhance your app’s performance such as creating compelling screenshots and custom product pages that instantly capture attention. He also discusses essential topics such as optimising keywords, encouraging user reviews, and the importance of navigating the challenges of the gambling industry while maintaining positive user feedback.

    0:00 App Store Marketing Basics

    2:01 Keyword Strategy for iGaming Apps

    4:02 Encouraging Positive User Reviews

    6:25 Maximising Creative Assets

    10:39 Advertising Strategies for iGaming Apps

    13:43 Quick Wins for Improving App Store Listings

    15:26 Final Thoughts

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

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    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

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  • Are you struggling to keep up with the ever-changing affiliate landscape in iGaming? Introducing Affiliate 2.0 - the revolutionary model that's transforming the industry.

    Dmitry Belianin, a seasoned expert, candidly addresses the flaws of the traditional affiliate approach. He unveils how the transactional nature of the current model has led to short-term thinking, neglecting the long-term sustainability that operators crave. Affiliate 2.0 shifts the focus to building trust, credibility, and brand awareness - empowering affiliates to educate users and forge deeper, more transparent partnerships with operators.

    By prioritising user behaviour and traffic quality over quick conversions, this new model promises to maximise marketing spend and boost ROI for operators. Join the Affiliate 2.0 revolution and unlock a future of lasting success in the dynamic iGaming landscape.

    0:00 What is Affiliate 2.0?

    1:37 Challenges with Traditional Affiliate Model

    3:50 Building Trust and Credibility with a New Model

    5:55 Impact on Traffic Verticals

    10:10 Operators' Perspective and Benefits

    13:48 The Future of Affiliate 2.0

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Do you struggle to stay productive and focused in today's fast-paced world? Take a page from Dmitry Belianin's playbook. This high-powered investor and content creator has mastered the art of ruthless productivity, squeezing 10-12 hours of work into each day - even while travelling. The secret? Dmitry starts his mornings with intentional rituals to energise his mind and body, then ruthlessly protects his time, blocking distractions and limiting meetings to just 45 minutes. He's also a master delegator, empowering his team to handle routine tasks so he can focus on high-impact strategic initiatives. By implementing Dmitry's strategies, you too can become a productivity powerhouse, scaling your impact across multiple ventures. Stop wasting time on calls and meetings that don't move the needle - discover Dmitry's proven system for maximising your time and achieving your biggest goals.

    0:00 Dmitry Belianin's Daily Routine and Productivity Strategies

    7:18 Managing Workload and Delegation

    10:25 Systems and Scaling Content Creation

    13:38 Saying No to Non-Essential Tasks

    18:05 Balancing Demands and Maintaining Focus using Systems and Delegation



    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Do you know the secret to investing? Dmitry Belianin does. Driven by a desire to "give back" Dmitry has developed a uniquely personal, hands-on approach to investing. By offering personalised mentorship and guidance to the founders he backs, he's empowering the next generation of industry leaders. But scaling this model has presented challenges - Dmitry has had to find ways to maximise his productivity and empower founders without micromanaging. His secret? Seeking out visionary, risk-taking doers who aren't afraid to learn from their mistakes. If you share that entrepreneurial mindset, Dmitry's expertise could be the catalyst your career or business needs to reach new heights.

    0:00 Investment Journey and Personal Approach

    5:39 Managing Multiple Investments and Scaling

    7:27 Key Attributes of Leaders in iGaming

    10:47 Balancing Mentorship and Scalability

    14:04 Empowering Leaders and Avoiding Micromanagement

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Are you ready to grow your affiliate business? In this episode, Dmitry shares his tried and tested strategies for growing your affiliate operations.

    You will learn practical tips on identifying new opportunities, whether your approach is performance-driven or SEO-focused, as well as discover how to diversify your traffic sources, from entering new markets to effectively using social media and mobile apps.

    Dmitry also provides straightforward techniques to boost monetization, such as joining more affiliate programs and optimising costs. If you're serious about taking your affiliate business to the next level, don't miss these valuable insights from an industry leader.

    0:00 Growing an Affiliate Business: Identifying Untapped Opportunities

    4:23 Motivating Existing Teams Post-Acquisition

    7:16 Improving Operational Efficiency in Affiliate Businesses

    10:37 Diversifying Traffic Sources

    13:53 Improving Monetization Techniques

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

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    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Do you know the best way to stand out as a brand in a crowded market? Dmitry shares his top tips and tricks.

    As a business owner, you know how challenging it can be to make your brand shine in today's noisy landscape, especially in iGaming. The secret to driving sustainable growth lies in crafting a strong, authentic brand identity that resonates with your target audience.

    Investing in a brand-building approach delivers real, measurable results. By including the right blend of emotion and strategy, you can forge deep connections with customers. Imagine them eagerly anticipating your next move, rather than passively scrolling past your ads. By using storytelling and laser-focused positioning you will rise above the noise and claim your place as an industry leader.

    0:00 Brand marketing’s importance in iGaming

    3:40 Risks of short-term focus over long-term brand building

    6:05 Standout brand marketing examples

    9:36 Using “share of search” to measure brand impact

    13:15 Advice on balancing brand and performance marketing

    16:21 Key takeaways

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

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    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Are you maximising your iGaming brand's potential? The key may lie in the rapidly growing world of esports.

    Esports offers a mostly overlooked and cost-effective avenue for iGaming operators to drive brand awareness and reach a younger, tech-savvy audience. Esports' fast-paced action and dedicated fan base provide a unique opportunity to enhance customer experience and foster deeper connections.

    By integrating esports sponsorships, influencer partnerships, and tailored content into your marketing strategy, you can tap into a passionate community that craves authentic engagement with brands.

    0:00 Esports Betting Market Overview

    3:22 Popular Esports Titles and Regional Differences

    6:24 Desktop vs. Mobile in Esports Betting

    8:27 Marketing and Brand Awareness Strategies

    11:37 Operational Challenges in Esports Betting

    14:08 Building a Team for Esports Betting

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Are you losing money by not redirecting your unused traffic?

    As the iGaming industry evolves, many operators are unknowingly missing out on a significant revenue opportunity - unused traffic. Björn Nilsson and his team at FTDx have cracked the code, developing a solution that allows operators to monetize traffic from markets they do not serve.

    With a single line of code, operators can redirect unused traffic to licensed partners, splitting the revenue. This creates an opportunity for a better customer journey and for monetizing a space you previously couldn’t. Björn shares details on conversion rates and how FTDx literally creates something from nothing.

    0:00 iGaming's overlooked revenue opportunity.

    3:09 Turning blocked traffic into new depositors.

    5:37 Operator control and strict compliance measures.

    10:31 How to get more client conversions.

    13:39 Rethink your brand marketing to unlock hidden revenue.

    16:35 A game-changing solution for your iGaming businesses.

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

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    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • How can iGaming operators leverage free-to-play games to drive user acquisition and engagement? According to industry expert Jamie Mitchell, the key lies in creating personalised, data-driven free-to-play experiences that serve as a top-of-funnel entry point for potential customers.

    By offering incentives like cash prizes or free spins, operators can attract a wide audience and start building valuable relationships. The real power, however, comes from using these free-to-play interactions to collect contextual data on user preferences and behaviours. Armed with these insights, operators can craft highly targeted marketing campaigns that dramatically improve conversion rates from first-time signups to paying customers.

    0:00 Free-to-play games benefits.

    3:54 Why free-to-play games drive user acquisition and conversion.

    7:45 Personalisation in user offerings.

    10:39 Measuring free-to-play success: conversion and first-time depositors.

    12:24 Navigating regulatory landscape for free-to-play strategies.

    14:54 Key free-to-play KPIs.

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Are you an early-stage startup founder struggling to secure crucial funding? Look no further than the insights shared by Vladimir Malakchi, the CEO of Xanada Investments. As a seasoned venture capitalist, Vladimir reveals the 3 key elements that investors like himself prioritise when looking at seed-stage opportunities and investments.

    Vladimir emphasises the importance of assembling the ideal team - a strategic visionary, a technical expert, and a sales/marketing specialist. He explains that a strong, well-rounded founding group can often outweigh even the most impressive founder track record. He urges startups to understand their market benchmarks and projections, even in the earliest stages you need to have realistic, well-planned financial projections that demonstrate a clear path to profitability.


    0:00 How to fund a startup
    1:30 Where to start as a founder
    3:00 Early-stage founder essentials
    5:40 How to have realistic financial projections
    8:00 Why you should adjust projections after the first year
    11:10 The 3 secrets to raising seed money
    13:00 How to build the perfect pitch deck

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    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Are you struggling to position your brand and connect with your target audience? Vivek Sethia, Founder & CEO of India on Track, breaks down how the world’s newest and largest companies stay front-of-mind, particularly by leveraging the power of sports.

    Whether you're a scrappy startup or an established industry giant, sports marketing can help you build brand awareness, shape consumer perceptions, and even drive direct sales. Vivek highlights companies such as Red Bull and Aether to explain the different strategies of sports marketing. The key is choosing the right properties to partner with - ones that authentically reflect your brand's values and aspirations. Done right, sports marketing can be the catalyst that propels your business to new heights.

    0:00 The Sports Marketing expert

    2:11 Examples of companies leveraging sports marketing

    4:45 How to build your brand through sports marketing

    9:05 Why do brands do marketing?

    13:43 How to get started in sports marketing

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

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    Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Do you want to excel in your professional and personal life? Look to Klen-Kristofer Kaljulaid, a portfolio manager at Yolo Investments and Estonia's judo representative at the Olympics. Klen has found a way to blend his professional and athletic pursuits. His secret? Unwavering dedication and a strong mindset.

    Klen’s success is no accident, he advocates that if you truly want it then it isn’t difficult to find the required balance in your life. He embraces the grind, treating both business and judo with equal passion, and his disciplined approach lets him excel without losing himself. With the right mindset and commitment, you can reach the top in multiple fields.

    0:00 Combining professional sports and business

    1:00 Embracing the grind and loving the process

    2:07 Discipline and mindset in high-performance careers

    5:31 Leadership lessons from sports and business

    7:25 Investing in founders and providing guidance

    9:01 The value of mentorship in the investment world

    10:31 Startup funding: Yolo Investments approach

    13:30 Advice for startup founders

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • What secrets lie within the ever-evolving world of iGaming and online poker? Unlocking the full potential of this dynamic industry requires a deep understanding of the latest trends, strategies, and innovations, and online poker holds the keys to the future of iGaming.

    For operators, streamlining operations, enhanced customer experiences, mixed with your competitive edge is what sets your business apart. However, online poker is currently the most powerful tool in attracting new players to your platform. Tune in to find out why poker is so alluring to players, and how to utilise it as a catalyst for your business.

    0:00 Specific markets see online poker decline.

    0:48 Who are the main markets of online poker?

    5:41 How poker players shift to other gambling sectors.

    7:05 The growth of online poker.

    9:47 Cross-selling to boost revenue.

    13:04 How to tap into new markets in iGaming.

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Are you struggling to stay competitive in your industry? TESTA is a Crowdtesting Platform for the iGaming Industry and is the key to your success and keeping your competitive edge. By leveraging crowd-sourced testing and market research, TESTA will give you a deeper understanding of your competitors' strengths and weaknesses, as well as identify critical performance and compatibility issues that could be hindering your own product's success.

    Kyle Wiltshire, CEO of TESTA, highlights the importance of a comprehensive, market-specific approach to quality assurance; from understanding the impact of device compatibility and latency on the user experience, to ensuring seamless payment processing and localised UX. By embracing these strategies, you can position your gaming business for growth, stay ahead of the competition, and deliver an exceptional experience to your customers, no matter where they are located.

    0:00 Crowd-Sourced QA: The Secret Weapon for Gaming Success

    1:20 Specialized QA Platform Empowers Gaming Businesses to Thrive

    3:52 Unlock Your Gaming Potential with Insider Crowd-Testing Insights

    6:25 Mastering Performance and Compatibility: Key Factors for Gaming

    9:17 Gain the Competitive Edge: Crowd-Sourced Market Research Strategies

    11:00 Dominate the Gaming Market with Crowd-Sourced Competitive Analysis

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Are you tired of feeling like your business is stuck in the past? It's time to embrace the power of proactive market research and analysis. With the latest AI-driven tools from Blask, you can uncover hidden trends, predict future behaviours, and stay ahead of the competition. Imagine having the ability to track user interest and impact across every major sporting event worldwide, or to automatically discover emerging brands in your target markets. By harnessing the power of computer vision and natural language processing, Max Tesla and the team at Blask can help you make data-driven decisions that propel your business forward. Don't settle for reactive strategies - take control of your future with the cutting-edge market intelligence solutions that are transforming the gaming industry. The time to act is now. Unlock your full potential and watch your business soar to new heights.

    0:00 Proactive market research and analysis using AI to predict future trends and behaviours.

    6:30 Leveraging technology for market research and insights.

    15:47 Using AI for market research in the gaming industry.

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

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    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • What does it take to build a successful startup in the iGaming industry? John Wright, the founder of the data analytics platform Stats Drone, has navigated the challenges of bootstrapping and fundraising to create thriving businesses. Through his experience, he has learned the power of product-led growth, where a high-quality, user-focused offering can drive success.

    By embracing the fundraising process, they have not only secured investment but also gained invaluable mentorship and networking opportunities. John’s insights on the importance of patience, financial discipline, and a relentless focus on the customer are the reasons why he has built lasting ventures. The iGaming industry is just getting started and is ready for innovation, and those willing to take risks and learn from their mistakes can find great success in this sector.

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    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    0:00 Bootstrapping and fundraising challenges in the gaming industry.

    1:15 Importance of product focus and user-centric approach.

    2:30 Balancing bootstrapping and financing to deliver new features.

    4:00 Leveraging development teams and investing in product design.

    5:15 Shifting mindset from revenue-driven to user-driven.

    6:24 Overcoming early mistakes through product-led growth.

    7:32 Pivotal moments and decisions enabling company's scale.

    9:15 Leveraging LinkedIn and podcasts for product-led marketing.

    10:51 Decision-making process on whether to bring in investors.

    12:17 Networking and mentorship as key fundraising strategies.

    13:45 Embracing the fundraising process to level up skills.

    15:30 Inspiration from bootstrapping advocates like Nathan Latka.

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • How do you develop a successful VIP program? Gali Hartuv, the CEO of Warrior Lab, shares invaluable insights on developing a successful VIP program in the iGaming industry. He emphasises that there is no one-size-fits-all approach, and VIP segments can range from 1% to 15% of a company's player base.

    He shares his 7-step process for building a VIP program, including research, defining segments, branding, team training, personalization, communication, and continuous monitoring. Gali also discusses the evolution of VIP CRM strategies, highlighting the importance of engagement, retention, and user journeys. He stressed the need for bespoke technology solutions tailored to VIPs, rather than simply copying existing models.

    Gali Hartuv's expertise and forward-thinking approach to VIP programs provide a valuable roadmap for gaming companies looking to enhance their VIP offerings and drive long-term player loyalty.

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

    0:00 Crafting a Winning VIP Program: Gali Hartuv's 7-Step Approach

    1:36 Understanding the Evolving Landscape of VIP Segments in Gaming

    3:03 Branding, Personalization, and Engagement: The Keys to VIP Success

    4:42 Investing in a Dedicated VIP Team: The Foundation for Growth

    6:12 Leveraging Data and Analytics to Drive VIP Program Optimization

    7:04 Harnessing AI, Automation, and Innovation to Elevate the VIP Experience

    Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  • Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

    Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

    Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

    Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

    Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery