Episodes
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In this episode, Trevor Bragdon and Tarren Bragdon discuss why project fundraising is not a sustainable strategy for nonprofits. They compare project fundraising to a gift card that offers a one-time benefit but does not engage donors in the organization's overall mission. They explain that project fundraising can actually cost money and send a negative message internally. They emphasize the importance of having a compelling vision and avoiding one-off projects that distract from the organization's mission. They provide tips on how to pitch the big vision to donors and build long-term partnerships.
Takeaways
Project fundraising is not a sustainable strategy for nonprofits as it reduces the organization's vision to one-off projects and can cost money.Donors who are engaged in the organization's overall mission are more likely to become long-term partners.When pitching to donors, focus on the problem you solve from their perspective, present a solution that feels safe or unique, and explain how it works in a concise and compelling way.Share success stories that demonstrate the impact of your organization's work and paint a vision of how lives will be improved in the future.Avoid project fundraising and instead focus on building relationships with donors based on the organization's big vision.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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In this episode of the 7-Figure Fundraising Podcast, hosts Trevor and Tarren Bragdon explore the key strategies outlined in their new book, 7-Figure Fundraising: A Guide to Raising Millions to Change the World. They discuss the practical, step-by-step approach nonprofit leaders can use to transform their fundraising efforts and scale their impact.
Why We Wrote the Book: To help nonprofit leaders understand fundraising both at the big picture level and with specific tactics. It’s a short, actionable read—just 127 pages.Key Lessons:Fundraising is a Skill: No one is born a natural fundraiser—it’s a skill you can work on and improve.Three Levers of Fundraising Growth: GROW your existing donors, KEEP them by increasing retention, and ADD new donors strategically.Focus Areas for Success:ASK: Ask once a year with the right timing and a persuasive pitch.PARTNER: Treat major donors like partners with a 4-star level of service.FIND: Add a few new donors each year by securing referrals and hosting strategic events.Team Roles:Closer: The person who makes the ask—often the CEO.Conductor: Manages donor relations and ensures they receive top-tier service.Connector: Focuses on finding new donors and setting up prospect meetings.Get your copy today, available exclusively on Amazon. The audiobook will be released at the end of September.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Missing episodes?
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View Episode 49 Show Notes on our website here.
Co-founders Elaine Alowo-Matovu and Takako Mino discuss the founding and fundraising journey of Musizi University, a new university in Uganda, and their vision behind it.They discuss their backgrounds and how they came together to start the university. Elaine and Takako also explain the unique programs and curriculum offered at Musizi University, emphasizing the importance of practical skills and indigenous knowledge.
The podcast includes insights into their fundraising strategy, the importance of warm introductions, building relationships, and crafting compelling pitches. In addition, you’ll hear insights on overcoming university startup challenges, actionable advice for ambitious ideas, donating to Musizi University, and the interesting significance of "Musizi."
00:00 Introduction 00:43 Background and Inspiration for starting Musizi University03:53 Unique Approach and Model of Musizi University07:09 Co-founding Musizi University and Takako's Background13:58 The Meaning of Musizi 16:16 Blending Western and Ugandan Talent in the University26:32 Fundraising for a Startup University30:43 Fundraising Success and Building Relationships38:26 Tactics for Warm Introductions and Relationship Building41:52 Crafting a Compelling Pitch47:41 Navigating Challenges of Starting a University48:16 Actionable Advice for Ambitious Ideas49:43 Building Meaningful Relationships with Donors51:07 How to Donate and Learn More About Musizi UniversityTo learn more about Musizi University visit: https://www.musizi.ac.ug/
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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View Episode 48 Show Notes on our website here.
Joey Coleman helps companies keep their customers and employees. As an award-winning speaker, he shares his First 100 Days® methodology for improving customer and employee retention with organizations worldwide (e.g., Whirlpool, Volkswagen Australia, and Zappos). His Wall Street Journal #2 best-selling book, Never Lose a Customer Again, shows how to turn any sale into a lifelong customer or donor.His new book, Never Lose an Employee Again, details a framework companies and nonprofits can use to reduce turnover, and increase employee engagement.
Employee RetentionTreat Employees the same way you would treat a donorDonor/customer experience is similar to the Employee experienceNew Employees ExperienceThe importance of the first 100 days with a new employeeJob PostingHow to entice the right applicants from the startWhy you should provide interview questions in advanceOff-the-cuff questioning vs. the more common interview questionsLearning about the person as a person instead of an employeeMaking a Job OfferWhat to do during the "quiet period" - the time between the offer and the first dayMaking a lasting impression on the first day and how to "Give them something to talk about."Making sure a new employee understands their role in the company and why they matter.CloseJoey's challenge for the audiencePick up a copy of Joey's book, Never Lose an Employee Again
In this episode we cover
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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View Episode 47 Show Notes on our website here.
Trevor and Tarren Bragdon discuss how to think about fundraising for a startup nonprofit.We have a lot of people new to fundraising who find us through the podcast and we’d wanted to do a podcast specifically for fundraising for a startup nonprofit.
3 phases of a Startup NonprofitIdea phase - Finding the product and market fitRead the book The Mom Test by Rob FitzpatrickProof phase - show your idea works - pilot or small scale successScale phase - figuring out how to take things that work on a small scale and make them work on large scaleTheory of Change FormulaWhat is the ProblemWhat is your Solution?Why are you the best team to solve the Problem?Write out your theory of change in less than 140 words.Refine and edit.You'll want to be able to explain it in about 1 minuteHow to introduce yourself - to new people and talk about your nonprofitProblem, Solution and then a StoryIntroduction from The 1-Page Marketing Plan by Alan Dibs“You know how [state the problem you solve]. Well I’m starting a nonprofit that [insert your solution here]. In fact, [give a story about your solution]”Start working on your pitch - See our short video on How to Build a PitchElevator Close VideoWe have a video on this and a short course on Udemy on how to build a pitch - almost 600 students enrolledPhase 2 the Proof phase - showing your idea works - pilot or small scale successCommunication with donors keyStart thinking about the size of the nonprofit you want to createBuilding out your teamWrap up
To grow your fundraising as a Startup, focus on these steps. Idea PhaseAsk why isn’t this done alreadyDevelop out your theory of change Create your introduction and begin your pitchBegin testing your idea on a small scale Pitch donors and listen to their feedback Expect a lot of No’s Proof PhaseDecide the type of nonprofit you want to buildBuild out your teamFigure out how to scale
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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View Episode 46 Show Notes on our website here.
This is how major donors organize their giving Match your ask to their timetableDon’t nickel and dime your major donors by asking them for a big donation and later asking them for smaller donations or sponsorships.
To grow your fundraising, focus on these 7 steps.
1. Ask Donors Only Once a Year (1:22)
Poverty versus the Partnership Mindset What does treating a partner look likeSee Episode #42 - Creating a 5-Star Donor ExperienceHow to create a great thank you letter: 5-Sentence Thank You LetterCreating a 100 day plan for new donors, see Episode #35 - How to Never Lose a Donor
2. Treat Donors Like Partners (5:05)
You don’t need hundreds of new donors. A few can go a long wayFocus on warm leads Referrals - ask your donors for only one referralScript to use: "Is there one person, who is like you, that I should talk to about supporting our work?"Referrals have some of the highest close and retention rates for new donors
3. Add a Few New Partner Donors Each Year (12:00)
Why is this important?If you are trying to figure out your Big VisionThink about 1 year first Then 2, then 3Book: Vision Driven Leader by Michael Hyatt
4. Have a Big Vision (17:49)
Nonprofits are complicated and do lots of great things, but sometimes it's hard to explain everythingHow to talk about your work and make it memorableWatch an overview video of our 8-Step Pitch TemplateRead: The Ultimate Guide to Pitching Major Donors
5. Make a Compelling Pitch (23:06)
Execution is just as important as a big visionBuild trust with execution - show you are doing what you sayBooks on building systems for executionTraction by Gino Wickman4 Disciplines of Execution by Chris McChesney and Sean Covey
6. Execute on the Big Vision (30:17)
Connector - the person who reaches out to prospects and works on securing a first meeting. Closer - the person who meets with donors and makes the askCultivator - the person who manages the donor relationship throughout the year, ensuring they are getting a 5-star experience from the nonprofit.
7. Staff with Fundraising Specialist (33:04)To see all the show notes visit: https://www.7figurefundraising.com/podcast/7-steps-of-fundraising
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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View Episode 45 Show Notes on our website here.
How you create fundraising habits. Habits for the task you want to do but don't. Habits for things you don't want to do but need to do. Lastly, how do you create habits for those things you hate doing but need to get done?
In this episode of 7-Figure Fundraising, Trevor Bragdon looks into the Psychology of Fundraising with Tarren Bragdon, co-founder of 7-Figure Fundraising and founder and CEO of the Foundation for Government Accountability.
In this episode, they look at:
Mentioned in the episode:
Tiny Habits by BJ Fogg https://amzn.to/3R25qrU
Show Notes: https://www.7figurefundraising.com/podcast
7-Figure Fundraising Workshop: https://www.7figurefundraising.com/7ff-workshop
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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View Episode 44 Show Notes on our website here.
In this episode of the 7-Figure Fundraising podcast, Trevor Bragdon and Tarren Bragdon discuss the psychology of fundraising and how it applies to renewing existing donors. They look at the different reasons donors renew and what you can do to set yourself up for your renewal meeting. The goal is to have your major donors happy to meet you and renew their support. This is the second episode in a series on the Psychology of Fundraising.
How to Build a Donor Pitch Video: https://youtu.be/oP7q_wCBGcc
Show notes: https://www.7figurefundraising.com/podcast/psychology-of-fundraising-renewing-donors
Learn more about our workshop: https://www.7figurefundraising.com/7ff-workshop
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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View Episode 43 Show Notes on our website here.
In this episode of the 7-Figure Fundraising podcast, Trevor Bragdon and Tarren Bragdon discuss the psychology of fundraising and how it applies to new donors. They look at how new donors think differently, how it's critical to establish trust, and strategies to get that first meeting. This is part of a new series on the Psychology of Fundraising.
Elevator Close for New Donors Video: https://youtu.be/7FmLc6tL1hw
How to Build a Donor Pitch Video: https://youtu.be/oP7q_wCBGcc
Show notes: https://www.7figurefundraising.com/podcast/psychology-of-fundraising-new-donors
Learn more about our workshop: https://www.7figurefundraising.com/7ff-workshop
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Read this episode's show notes on our website here.
In this episode, Trevor interviews Dan Remmenga, the Donor Relations Manager for the Foundation for Government Accountability. They discuss the 5-star system FGA uses to create and cultivate meaningful relationships with donors.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Read this episode's show notes on the website here.
Today on 7-Figure Fundraising, host Trevor Bragdon interviews Megan Rose, CEO of Better Together. Better Together provides a voluntary and preventative alternative to foster care, serves over 15,000 children, and keeps 96% of them out of the foster care system. Megan shares how her organization developed a strong media strategy as well as how her organization dealt with the challenges of the last year.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Check out this episode's show notes on our website here.
Today on 7 Figure Fundraising, host Trevor Bragdon interviews Chelsea Sabo, the founder and Executive Director of the Mothers Advocacy Project. Chelsea shares the story of her nonprofit and their mission to support at-risk mothers and their children by helping mothers overcome past trauma.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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View this episode's show notes on our website here.
In this episode of 7-Figure Fundraising, Trevor interviews Amy Ard, the Executive Director of Motherhood Beyond Bars. Amy shares how she got her start in advocating for pregnant women who are incarcerated, the lessons learned along the way, and how she's hoping to expand the nonprofit's mission.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Read this episode's show notes on our website here.
In this episode of 7 Figure Fundraising, host Trevor Bragdon is joined by Dr. Sarika Kulkarni. Sarika is the founder of the non-profit Raah Foundation. The podcast begins with Sarika sharing about this foundation, which is aimed at changing and providing better lives for those in the tribal communities of India. She shares her story of how she went from a professor to an entrepreneur to a nonprofit founder.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Read this episode's show notes on our website here.
In this episode, Rory Sutherland and Maddie Croucher, marketing experts and behavioral scientists, join host Trevor Bragdon. Rory and Maddie both work for the global advertising and marketing agency, Ogilvy. They discuss why counterintuitive ideas sometimes work, building trust with donors, and creating a culture of innovation.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Read the show notes for this episode on our website here.
Today on 7-Figure Fundraising, host Trevor Bragdon is joined by Noemi Perez. Noemi is the Chief Executive Officer of the Immokalee Foundation, a nonprofit that provides a range of education programs focused on building pathways to professional careers. They serve students in kindergarten through post-secondary education. Noemi shares her advice and experience gained from leading her nonprofit throughout the challenges of the last year.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Read the show notes for this episode on our website here.
In this 7-Figure Fundraising episode, Trevor interviews Joey Coleman, the award-winning speaker and author of the #2 Wall Street Journal bestseller, Never Lose A Customer Again. During this episode, Joey speaks directly to nonprofit leaders on how to improve their donor retention strategies to achieve lifelong loyalty.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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This episode was one of most popular episodes from last year and we've received a lot of feedback on how helpful it was in helping prepare for donor meetings.
In this episode of the 7-Figure Fundraising Podcast, host Trevor Bragdon sits down with Tarren Bragdon, his brother, and co-founder of 7-Figure Fundraising. Tarren is the CEO of the Foundation for Government Accountability, a nonprofit he started in 2011 with $50,000 in seed money and has grown to produce $13 million in revenue annually. He also teaches the 7-Figure Fundraising Workshop.Tarren shares the details of how to successfully prepare and execute a 7-figure donor meeting. He walks through what fundraisers should ask at the beginning of every donor meeting, how to transition from small talk to asking for money and how to structure a compelling pitch that resonates with donors.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Read the full show notes here.
In this episode of 5-Minute Fundraising, Trevor shares an idea on where to find new fundraising ideas to improve your nonprofit's performance.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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Read today's show notes on our website here.
Today on 7-Figure Fundraising, host Trevor Bragdon is joined by Dan McGinn. Dan is an author and journalist who serves as the senior editor of the Harvard Business Review, host of the Dear HBR podcast, and is the author of the book Psyched Up: How the Science of Mental Preparation Can Help You Succeed. Trevor and Dan discuss how to use the ten minutes before big moments in your career to improve your performance.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/To learn more about fundraising and our training visit: 7FigureFundraising.com
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