Episodes
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This episode features, Adam Robinson (CEO of Retention.com), we discuss:
How he landed on the idea for retention.com Why going big is the only optionHow he's grown since putting a bullseye on his back by making his billion-dollar Babe Ruth call outWhy experimentation and lack of fear of the outcomes is a cheat code for him as a leader
And there's so much more...Adam's incredible vitality and wit come through in every minute of this episode, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
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Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Adam π https://www.linkedin.com/in/retentionadam/
Check out π Retention.comYou can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Adam!
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This episode features, Danil Salukov (CEO of Incense), we discuss:
- How he and his brother came up with the idea for Insense
- What kind of brands should be thinking about UGC creative
- How building a marketplace is the hardest type of business to startAnd there's so much more...
Danil's optimism and fearlessness are inspiring, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
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Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Will π https://twitter.com/DanilSalukov
Check out Insense π https://insense.pro/You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Danil!
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Missing episodes?
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This episode features, Wil Nitze (CEO of IQBAR), we discuss:
- How he came up with the idea for IQBAR
- Why you shouldn't quit your day job when you are trying to build a company
- How getting shelf space in CPG is harder than you thinkAnd there's so much more...
Will's openness to experimentation is such a refreshing thing to see, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Will π https://www.linkedin.com/in/will-nitze/
Check out IQBAR π https://www.eatiqbar.com/You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Will!
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This episode features, Phoenix Ha (CEO of AdBeacon), we discuss:
- Why she started an attribution software
- How she came to a career in performance marketing
- What leadership means to herAnd there's so much more...
Phoenix's understanding of who she is and what value she can drive for the community are second to none, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Phoenix π https://twitter.com/_phoenixha
Check out AdBeacon π https://www.adbeacon.com/You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Phoenix!
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This episode features, Joe Marston (Co-Founder of SOAR With Us & For You Advertising), we discuss:
- Why working can help you find your gifts not just passion
- How UGC is not dead
- How he structures the sales processAnd there's so much more...
Joe's clear-eyed strategy and focus on solving problems through first principles is inspiring, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Joe π https://twitter.com/JoeJMarston
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Joe!
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This episode features, Wes St. Amand (CEO of DSRUPT Media), we discuss:
- What he does to manage his time efficiently to deliver massive upside to himself, his business, and his family
- What he's learned about being a CEO
- How his POV on time has changed as he's grown as a leaderAnd there's so much more...
Wes' rigor, calm intensity, and dedication to his team are infectious, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Wes π https://twitter.com/wesstaa21
Work with him @ https://www.dsruptmediamarketing.com/You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Wes!
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This episode features, Andrew Faris (Growth Advisor), we discuss:
- How we thinks about paid growth
- what is the secret to getting ahead in business
- Who should really be working in agenciesAnd there's so much more...
Andrew's ability to translate the complex into simple frameworks is second to none, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Andrew π https://twitter.com/andrewjfaris
Work with him @ www.ajfgrowth.comYou can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Andrew Faris!
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This episode features, Daniel James (CEO @ Mint Performance), we discuss:
- The process of building a business
- The mentality that entrepreneurship requires
- How to deal with stress and obstaclesAnd there's so much more...
Daniel's calm wisdom is intoxicating, excited for you to enjoy this!
Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Daniel π https://twitter.com/foodog85
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Daniel!
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This episode features, Kenny Hanson (CEO @ Mentorpass), we discuss:
- The magic of entrepreneurship (also the difficulties)
- How living your purpose daily makes the journey worth it
- Knowing your customer and what they need allows you to build even through the challenges
- How working on Obamacare led him to learn how to deal with a crisisAnd there's so much more...
Kenny's heart just as massive as his brain, excited for you to enjoy this!
Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Kenny π https://twitter.com/NoCodeKenny
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Kenny!
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This episode features, Lio Pinchevski (CEO @ Finaloop) and we hit a lot of topics around leadership and paid social.
We discuss:
- How important getting your finances is for your e-commerce business
- What happens when your only eye is on growth when running an e-commerce business
- How much work it is to build value as a SaaS
- What he took from being a partner at PwC into all his business venturesAnd there's so much more...
Lio's brain is immense, excited for you to enjoy this!
Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Lio π https://twitter.com/Lioranpi
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Lio!
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This episode features, Taylor Lagace (Co-CEO @ Kynship) and we hit a lot of topics around leadership and paid social.
We discuss:
- How to intentionally lead a team
- How to grow a business & team when you've never done it before
- What influencer seeding can do for a business
- How your customers want to trust you, so stack wins for them.And there's so much more...
Taylor is a smooth operator and a great interview, enjoy it!
Join 10,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Taylor π https://twitter.com/TaylorLagace
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Taylor!
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This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to what he has to say!
We discuss:
- How to actually test your ads
- What kind of metrics you should be measuring and why
- How he went from DJ to Facebook Ads SavantAnd there's so much more...
Charley is an incredible operator and a lovely teacher, enjoy the show!
Join 10,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Charley π https://twitter.com/CTtheDisrupter
Check out Disruptor School π https://www.disrupterschool.com/?r_done=1
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Charley!
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This episode features, Matthew Gattozzi (CEO @ Goodo Studios) and information about creative testing + learning how to run a business as a first-time founder, is incredible.
We discuss:
how you need to reverse engineer why customers buy before you create your ads.what the secret to ad targeting is.how you can grow a culture for your team.And there's so much more...
Matt is an incredible operator, enjoy the show!
Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Zoe π https://twitter.com/MatthewGattozzi
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Matt!
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This episode features, Zoe Kahn (CX @ Chomps) and she shares so many actionable insights on this one.
We discuss customer experience and how DTC brands should set themselves up for success in 2023 and beyond. She will set you up with certain automations you can set up to give your customers a personalized experience; and what infrastructure brands should be investing in when it comes to CX.
And there's so much more...
Zoe is an incredible operator, enjoy the show!
Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Zoe π https://twitter.com/_zoekahn_
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Zoe!
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This episode features, Deb Mukherjee (Marketing Lead @ StayTuned) and he shares a massive amount of value on this episode.
We discuss all things SEO and how DTC brands can leverage it today to see massive gains in efficiency down the line. The frameworks on how to start getting started with SEO and so much more...
And there's so much more...
Deb is an incredible operator, enjoy the show!
Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Deb π https://twitter.com/debgotwired
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Deb!
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This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode.
We discuss all things Ads and how it relates to holiday and beyond. We break down:
- Why profitability is such a massive boon to your business (duh but really)
- How you can cultivate magic moments for your business to own the "holiday" outside of black Friday
- why most brand will fail without getting their businesses togetherAnd there's so much more...
Cherene is a master, enjoy the show!
Join 8900+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Cherene π https://twitter.com/ChereneAubert
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Cherene!
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In todayβs Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani)
We discuss his views and experiences with entrepreneurship and personal growth.
He shares his journey through the early days of his career as he makes the jump from consulting to founding his first business, Ampush, making him one of the OG's of the paid media space.
We talk about his journey there from intense and chaotic growth to burnout, and how having children changed him. He shares a few things that helped change his path:
Coaching, rigorous prioritization, and learning where his zone of genius lies so he can lean into that regularly.
If you're interested in marketing or entrepreneurship, this episode is for you.
Jesse made this conversation feel way too short so we are going to ask him to do it again! Follow him!
Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Jesse on Twitter π https://twitter.com/jspujji
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Jesse.
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This episode features, Phil Kiel (MD @ Hello Earth) and he shares a massive amount of value on this episode.
We discuss all things Ads and how it relates to holiday and beyond. We break down:
- What kind of campaign structure you should be targeting
- How to effectively test ads
- How to set up your landing pages + offers to drive the best conversions for your brandAnd there's so much more...
Phil is special, enjoy the show!
Join 8700+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Phil π https://twitter.com/PhilKiel
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAIPlease follow and share this episode! People deserve to learn from Phil!
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In todayβs Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator)
We discuss his views and experiences with growth, e-commerce, and entrepreneurship.
He shares how his early days in dropshipping shaped him. His experiences starting an agency on his own and growing it to have driven 300M+ in revenue for his clients. What growing his team has taught him about himself and what he believes mindset can do for your growth potential as an individual.
If you're interested in marketing or entrepreneurship, this episode is for you.
Jem has so much knowledge to share, you should be following him!
Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Jem on Twitter π https://twitter.com/JemBourouhDE
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Jem!
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This episode features, Mirella Crespi (CEO of Creative Milkshake) and he drops so value π£'s!
We discuss all things Creative and how it relates to BFCM and beyond. We break down:
- The metrics that matter when measuring creative performance
- What kind of testing you should be doing leading into BFCM
- How new ads might not benefit you so focus on your greatest hitsAnd there's so much more...
Mirella is magnificent, enjoy the show!
Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right π
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start π
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Mirella π https://twitter.com/mirellacrespi
You can email us questions directly at chase@trypencil or follow us on Twitter π https://twitter.com/PencilAIPlease follow and share this episode! People deserve to learn from Mirella!
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