Episodes
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In this episode of Add To Cart, we are joined by Martin Filz. CEO of Pureprofile and Anastasia Lloyd-Wallis Chief Operating Officer & Head of Insights at Retail Doctor Group. Experts in research and retail, Martin and Anastasia collected data from 1000 people across all demographics to generate ‘How To Grow Consumer Loyalty’ and they join us to share the findings. In this chat, Martin and Anastasia share what customers want from a loyalty programme, they discuss the attention economy and the Gen Z customer and critical issues of safety and privacy. Plus, we also get insights into the surprising thing that happens to loyalty as consumers get older.
Links from the episode:
Pureprofile
Retail Doctor Group
Deliver In Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
What are the most popular loyalty program types?What are the key incentives that drive customer loyalty? What are the key elements that make the execution of a loyalty program successful?This episode was brought to you by…
Deliver In Person
Shopify Plus
About your co-hosts
Martin Filz from Pureprofile
Martin Filz is one of the most highly respected and influential leaders in global research. With more than two decades of experience as a leader across the technology, media and research sectors, Martin’s vision is to help generate and deliver more value from the world’s information. At Pureprofile, Martin leads a global team across North America, Europe and APAC to deliver rich insights into real human behaviour and to provide the “Why” behind the “What” through cutting-edge ResTech and SaaS solutions.
You can contact Martin at LinkedIn
Anastasia Lloyd-Wallis from Retail Doctor Group
Anastasia leads the Consumer Insights division of Retail Doctor Group. With a professional background as a scientific analyst and a Masters in Mathematics, Anastasia has developed a unique and proprietary approach to help retailers and FMCG brands understand their consumers and market opportunities. Anastasia combines quantitative and qualitative market research, a proprietary methodology around neurosciences, mystery shopping and retail expertise to accurately model consumer personalities, motivations and behaviours. These insights enable RDG to provide retailers and consumer brands with an accurate overview of their customer base, which in turn informs strategy and provides a framework for deployment both in Australia and internationally.
You can contact Anastasia at LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems. There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK. In this chat, we delve into NATPAT’s channel marketing mix and how it works, the team shares how they position themselves as the original and best in market to combat the copycats and we hear how Kim K endorsed their product and just how much it cost them.
Links from the episode:
NATPAT
Deliver In Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
Where did the idea of solutions via stickers come from? Are there any channels or tactics that are helping you reach new parents cost-effectively? What impact did Kim Kardashian’s endorsement have on Nat Pat?This episode was brought to you by…
Deliver In Person
Shopify Plus
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts: Michael Jankie, Gary Tramer and Andrei Safonau from NATPAT
Michael, Gary, and Andrei are three mates who founded NATPAT with a shared passion for bringing new things to life, despite often feeling like they’re figuring things out as they go. Their unique perspectives, drive, and hands-on approach have led them to create a remedy-infused sticker business, an entirely new category of consumer goods. They’ve enjoyed a wild ride, selling hundreds of millions of stickers in just four years to all corners of the globe!
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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Missing episodes?
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We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Levelling Up podcasts which have amassed over 2.1 million downloads every month.
Links from the episode:
Leveling Up
Marketing School
Farsiight (sponsored)
This episode was brought to you by…
Farsiight
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Eric Siu from Single Grain
Eric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles.
You can contact Eric at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk. In this chat Bianca shares her practical Tik Tok tips, how her team are using Meta with particular focus on Advantage Plus and her take on abandoned carts and how to deal with them. Plus she makes me look like a fool with one of the recent VRG GRL executions that I fell badly for.
Links from the episode:
VRG GRL
Shopify Plus (sponsored)
Deliver In Person (sponsored)
Questions answered:
How is VRG GRL different in the market? What’s the secret to creating TikTok content that cuts through organically? How do you recruit and onboard the right talent for progressive ecommerce businesses?This episode was brought to you by…
Deliver In Person
Shopify Plus
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Bianca Romano Smith from VRG GRL
Bianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL.
You can contact Bianca at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterHosted on Acast. See acast.com/privacy for more information.
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Did you carry a water bottle around when you were a kid? Of course you didn’t. Unless of course, we have some zoomers listening. Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days. My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix. Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water.
Links from the episode:
Waterdrop
Shopify Plus (sponsored)
Deliver In Person (sponsored)
Questions answered:
How did you end up partnering with Novak Djokovic?What are the main ecomm differences for Waterdrop taking an international brand into Australia?What’s been the biggest learning for you coming from agency side to running a brand?This episode was brought to you by…
Deliver In Person
Shopify Plus
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Catherine Dix from Waterdrop
Catherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space.
You can contact Catherine at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by Laura Klein, Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives. If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed. The Snotty Boss, Laura’s hero product, is a motorised nasal aspirator that niftily sucks the snot from your child’s nose at the touch of a button. Laura’s journey has taken her from fulfilling orders at her kitchen bench to being stocked in retailers such as Terry White and Baby Bunting. Laura shares how she made the tricky move from selling someone else’s product to manufacturing her own, her tips for successful affiliate marketing and what she learned from a recent warehouse upgrade.
Links from the episode:
Snotty Noses
Deliver In Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
Now ten years old, how has Snotty Noses business evolved and grown?What type of content performs best on Tik Tok?As the founder of Snotty Noses, what was the tipping point for hiring a GM?About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Laura Klein from Snotty Noses
Laura began her business in 2013 from the kitchen bench. She was a full-time Mum to three kids under five and on leave from her job as a primary school teacher. Her kids had a runny nose every other week, and she had spent a fortune on snot sucking solutions that just didn’t work. She found a motorised aspirator for sale in a parenting magazine and loved it. After recommending it to all her friends, she decided she could start a business selling this product online. She bought a box of stock and the rest is history. That original model of aspirator has been retired, and Snotty Boss hit the market in March 2020. Snotty Boss is now stocked in over 1200 stockists around Australia, and is sold all over the world via the international website (snottyboss.com)
You can contact Laura at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we checkout Carla Penn-Kahn and David Kahn, Co founders of ProfitPeak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time. The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for. Today they work with clients such as Arms of Eve and Flora and Fauna.
Links from the episode:
ProfitPeak
Carla Penn-Kahn and David Kahn: Boosting Ecommerce Profitability with Visibility | #400
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…About your co-hosts:
Carla Penn-Kahn from ProfitPeak
CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category. Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia. Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution. Mum to two gorgeous kids.
You can contact Carla at LinkedIn
David Kahn from ProfitPeak
eCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting.
Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability.
You can contact David at LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access. Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures. In this chat, Holly shares how Carted works, with the product API at its core but a front-facing consumer offering using that product API. She also shares how she approaches the pitch process and her thoughts on the future of contextual commerce.
Links from the episode:
Carted
Deliver In Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
What does the Carted experience look like for the consumer today?How are you designing Carted to keep users engaged after they’ve downloaded the app? How do you see the future of contextual commerce playing out?This episode was brought to you by…
Deliver In Person
Shopify Plus
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Holly Cardew from Carted
Holly is the Founder and CEO of Carted. Carted is building the world’s best shopping experience by collecting, standardising, and connecting all of the world’s products (billions of products from millions of merchants) into a single source of truth - a product graph. Carted’s Product Graph will forever change the shopping landscape. Also recognising the immediate need for better shopping experiences, Holly and the team at Carted have been working on the Carted App which puts personalised shopping at users' fingertips, all powered by Carted's Product Graph.
Holly is passionate about reshaping the future of shopping and already has a track record of success in ecommerce, having built and launched five Shopify apps used by over 30,000 merchants globally.
You can contact Holly at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we checkout Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. You won’t find many people in Australia who know more about enabling in-store tech in retail than Jordy.
Links from the episode:
Shopify
From In-Store Excellence to Global Expansion: A Conversation with Alex McNab from Bared & Jordy Heis of Shopify | #393
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…Jordy Heis from Shopify
Jordy leads growth and retention initiatives with Shopify’s ANZ Retail merchants. He works as a trusted advisor to fast growing brands like Incu, JULY, LSKD and Oz Hair & Beauty. A retired graphic designer and confessed data addict, he uses both art and science to help brands grow.
You can contact Jordy on LinkedIn
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by Chris Clark, Marketing and Ecommerce Director at Milton and King. Chris built and ran his own successful design agency, but after it took multiple hits… first through COVID and then the Brisbane floods, he decided to take up an offer from an old friend and joined the luxury wallpaper company. Launched in Brisbane in 2012, Milton and King has expanded into the UK and the US, recently opening its headquarters in Dallas. In this chat Chris shares the unique on demand printing process MIlton and King has developed, his web design dos and don’ts and how they have managed the huge growth explosion in the US market.
Links from the episode:
Deliver In Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
How does MIlton and King do wallpaper differently?What do you need to do differently for a print-on-demand model?How do you find and collaborate with designers?This episode was brought to you by…
Deliver In Person
Shopify Plus
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Chris Clark from Milton and King
With over 25 years of experience in graphic and digital design, Chris currently serves as the Marketing & Ecommerce Director at Milton & King, a global leader in wallpaper production spanning Australia, the United States and Europe.
You can contact Chris at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we checkout Alexandra McNab, Chief Operating Officer of Bared Footwear. Founded in 2008, Bared has grown into one of Australia’s most respected and successful retail brands with a focus on quality products, sustainable practices and a new level of customer delight
Links from the episode:
Bared Footwear
From In-Store Excellence to Global Expansion: A Conversation with Alex McNab from Bared & Jordy Heis of Shopify | #393
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…About your co-host: Alexandra McNab from Bared
Alexandra McNab is Chief Operating Officer of Bared Footwear, a Melbourne-based brand making shoes that feel as good as they look. Alex joined Bared in 2015 and has worked across all areas of business operations, with particular emphasis on team development, and enabling the brand’s online growth.
You can contact Alex McNab on LinkedIn
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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Today’s special episode is brought to you by Emarsys and we have two stellar guests for you. First up is Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style. In recent years, Ryderwear has developed four gym locations in South Australia. Justin has alot to say about his no nonsense approach to marketing and how he leverages the Emarsys tools to better serve the Ryderwear customer. Joining Justin is Thomas Harris, Chief Revenue Officer at Emarsys. Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he’s been doing it at Emarsys for ten years! He’s based in London and we are very lucky to have caught him on a trip over here in Aus. This episode has probably the most practical tips of any exclusive we’ve recorded and Justin has a way with words, so entertainment value is also high. We discuss alot! Cross channel personalisation, behaviour-based audience targeting and savvy automation. Tom shares his favourite treatment-led customer journey triggers and how predictive and generative AI is changing the engagement game. Justin walks us through what’s on his AB testing calendar and how to bring back unsubscribers.
Links from the episode:
Emarsys
Ryderwear
Power to the Marketer: Omnichannel & AI Masterclass
About your co-hosts:
Justin Bausch from Ryderwear
Experienced & reliable marketing professional, qualified with a Master of Marketing & Bachelor of IT/Multimedia. Analytically minded with the ability to construct highly engaging digital strategies, customer journeys, marketing automation & content across digital communication channels such as mobile, web, social media & email. Specialised in the digital sector with a specific focus in CRM, email marketing, automation, customer journey mapping, lead nurturing/generation and life-cycle management.
You can contact Justin on LinkedIn
Thomas Harris from Emarsys
For over a decade, Thomas Harris has scaled high-performing teams from regional to a global level. He has a proven track record of driving triple-digit growth and supported leading global brands to realise their greatest personalisation and omni-channel aspirations. In his current role as CRO of Emarsys, Tom is responsible for over 220 Emartians (an internal term referring to Emarsys employees) globally, which make up the commercially driven GTM teams.
You can contact Tom on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we checkout Brendan Gillen, Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips. His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for the last three years running.
Links from the episode:
Brendan Gillen from Fight Gear Direct: A Practical Ecommerce Training Workout | #398
Fight Gear Direct
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Brendan Gillen from Fight Gear Direct
Working with some of the world's leading and most iconic brands, Brendan strives to help them lead the way in innovation and best practice digital marketing and ecommerce. As a digital professional, he has a strong background in technical project delivery, creative marketing concepts and hands on digital design. Throughout his business career Brendan has worked in, led, started, built, invested in and successfully sold a number of businesses both online and offline which has given him real world, tangible learning that he can now apply in my everyday work.
You can contact Brendan at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by William On and Rob Hango-Zada, Co founders and Co CEO’s of Shippit, a multi carrier shipping software specifically for Ecommerce. After seeing eye to eye at uni (quite literally) and watching their Attlassian mates do well, the friends decided to get in on the action and launch their own logistics solution. Now, millions of packages are sent with the help of Shippit every month, and the company has expanded beyond Australia and New Zealand to Singapore and Malaysia with revenue of more than $66 million. In this chat, Will and Rob share how they use data to optimise delivery performance, the pros and cons of brands owning their own fleets and a surprising shipping paradox which has led to the pioneering codeshare solution they have in development.
Links from the episode:
Shippit
Deliver in Person
Shopify Plus (sponsored)
Questions answered:
Tell me about the moment you decided to pivot the business from being a 3-hour delivery provider to a multi-carrier logistics platform?How long does it take for retailers to connect to Shippit and start offering new fulfilment partners?What do you think is coming in fulfilment that retailers need to plan for?About your co-hosts:
William On from Shippit
Will On is the Co-Founder and CEO of Shippit, APAC’s fast-growing shipping technology company founded in Australia. Hailing from management consultancies Deloitte and PWC, Will spearheaded the platform’s 300% year-on-year growth across Australia and New Zealand and now oversees Shippit’s expansion into SouthEast Asia. Shippit currently handles over 100 million shipments annually, looking after some of the world’s largest retailers such as Sephora, Nike, Cotton On and Harvey Norman. In his spare time Will plays competitive basketball, enjoys a run and a glass of red!
You can contact Will at LinkedIn
Rob Hango-Zada from Shippit
Rob Hango-Zada is the Co-Founder & Joint CEO of APAC’s fast-growing shipping platform, Shippit. He brings a common-sense & customer-centric approach to Australian retailing. Having spent a decade working for the world’s leading FMCG businesses (Procter & Gamble, Unilever) across Asia, Rob has vast experience in converting customer insight and analytics into growth driving strategies for retailers such as Woolworths, Coles, Tesco & Priceline and numerous global brands. Rob’s frustration as an online shopper drove him to co-found Shippit with William On to enhance the post-purchase experience from cart to doorstep and back again. Shippit now powers delivery for leading Australian retailers such as Target, Cotton On, Big W, Nike and more. Outside of work, Rob is a big fan of bold red wine, fancy socks and good design.
You can contact Rob at LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we checkout Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back - from 1% to 20% on every purchase.
Links from the episode:
Cashrewards
Anthony Seymour-Walsh from Cashrewards: How to drive new customers with targeted discounts | #395
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Anthony Seymour-Walsh from Cashrewards
An experienced commercial leader with a passion for building high performing teams and delivering great customer outcomes. Anthony has extensive experience across several industries, including loyalty, retail, telecommunications, mining and professional services. A finance background (Chartered Accountant) supports Anthony’s consistent focus on adding value, from initial strategy development, business case development and approval through to execution and delivery of outstanding results.
You can contact Anthony at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Leveling Up podcasts which have amassed over 2.1 million downloads every month. In this chat, Eric shares the tools he uses to get maximum value out of his content, the channels he sees as the ones to watch - we talk Reddit and You Tube - and as well as breaking down programmatic SEO, he gives us his take on the future of search.
Links from the episode:
Leveling Up
Marketing School
Shopify Plus (sponsored)
Deliver In Person
Questions answered:
How do you get the maximum value out of the content you create?What is programmatic SEO? Where do you go to learn about marketing these days?This episode was brought to you by…
Deliver In Person
Shopify Plus
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Eric Siu from Single Grain
Eric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles.
You can contact Eric at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
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In this episode of Add To Cart, we checkout Sonia Friedrich, a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso.
Links from the episode:
Sonia Friedrich
Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…About your co-host: Sonia Friedrich
Sonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program.
You can contact Sonia at LinkedIn
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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Did you carry a water bottle around when you were a kid? Of course you didn’t. Unless of course, we have some zoomers listening. Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days. My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix. Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water. In this chat Catherine shares how she went from running an agency to running Waterdrop, why being a dealer at The Australian Open was such a good idea and how Australia Day saved the company from a warehouse catastrophe.
Links from the episode:
Waterdrop
Shopify Plus (sponsored)
Deliver In Person (sponsored)
Questions answered:
How did you end up partnering with Novak Djokovic?What are the main ecomm differences for Waterdrop taking an international brand into Australia?What’s been the biggest learning for you coming from agency side to running a brand?This episode was brought to you by…
Deliver In Person
Shopify Plus
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Catherine Dix from Waterdrop
Catherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space.
You can contact Catherine at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we checkout Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand. Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty. Earlier this year they secured their first major client, Cargo Crew.
Links from the episode:
Glow Capital Partners
How Glow Capital Partners Choose Bankable Ecommerce Founders | #354
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…This episode was brought to you by…
Emarsys
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Justin Ryan from Glow Capital Partners
Justin Ryan is Co-Founder and Managing Partner at Glow Capital Partners, a private equity firm that invests in high growth and future focused companies. Justin has an extensive private equity investment track record since starting in the industry in 1997 at Catalyst Investment Managers, including the last decade at Quadrant Private Equity as a Managing Partner. Justin was Chair of the Australian Venture Capital Association (now Australian Investment Council) in 2003.
Since 1997, Justin has led 22 private equity investments, 17 are fully exited and 2 partially exited. Seven have received deal of year from the Australian Investment Council. Justin also has extensive operational experience, gained while CEO and Managing Director of Alesco Corporation, an ASX 200 listed company with a portfolio of over 100 industrial brands which was acquired by Dulux Corporation in 2011.
You can contact Justin at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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Today’s guests join me to go deep into the subject of profitability and separate the layers that hide in different areas of an ecom business. Carla Penn-Kahn and David Kahn are co founders of Profit Peak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time. The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for. Today they work with clients such as Arms of Eve and Flora and Fauna. In this chat, Carla and David share their insights, including the key metrics within marketing, inventory and customer that contribute to profitability. We hear about their customer-first approach to Profit Peak’s social media presence and what the duo gained from being a part of the Blackbird Giants…that’s the mentoring programme, not a baseball team :)
Links from the episode:
ProfitPeak
Shopify Plus (sponsored)
Deliver In Person (sponsored)
Questions answered:
Tell us about your two successful exits as ecommerce business ownersWhen you had the idea, how did you put a plan in place to build and launch Profit Peak? What metrics should retailers be looking at daily when it comes to profitability?About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Carla Penn-Kahn from ProfitPeak
CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category. Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia. Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution. Mum to two gorgeous kids.
You can contact Carla at LinkedIn
David Kahn from ProfitPeak
eCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting.
Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability.
You can contact David at LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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