Episodes
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In this checkout episode, we sit down with Hannah Neumann, CMO of Hey Bud, to dive into her personal experiences with ecommerce and marketing. Hannah shares her love for quirky Temu gadgets, the innovative collaboration between Oroton and July, and how Notion keeps her creative ideas organised. We hear Hannah’s top podcast recommendations, including The Diary of a CEO with Steven Bartlett and Grace Beverly's Working Hard, Hardly Working and learn more about Hey Bud’s exciting growth trajectory and next steps.
Check out our full-length interview with Hannah here:
Marketing Masterclass: Hannah Neumann on Hey Bud’s Creative Campaigns | #435
About our guest:
With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah Neumann is a marketer who is here to push the boundaries of what can be achieved for a brand. Now heading up marketing for fast-growing Aussie skincare disruptor, Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a trusted friend sharing a beauty recommendation, rather than another brand trying to convince you they’re bigger and better than the rest.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we chat with Justin Williams, Chief Customer Officer at black.ai, a revolutionary Aussie startup using AI to revolutionise retail security and customer insights. Justin dives into how black.ai helps big name retailers such as Walmart, turn traditional CCTV systems into powerful tools for preventing theft, enhancing customer experiences and providing real-time data. He also shares his thoughts on maintaining privacy in an increasingly data-driven world, the future of physical retail and the role of AI in creating more intelligent, efficient brick and mortar stores. This episode is a must-listen for retail and e-commerce leaders looking to integrate innovative tech into their physical retail spaces.
Read more about the key insights from the episode here.
This episode was brought to you by…
Deliver In Person
Shopify Plus
About our guest:
Justin Williams is a dynamic leader in retail technology and innovation. After gaining extensive experience at SAP, where he spearheaded projects with major retailers, Justin transitioned into the startup world, working across last-mile delivery and AI-driven retail solutions. Now, as Chief Customer Officer at Black AI, he helps big name retailers like Woolworths and Walmart enhance store security, unlock real-time customer insights and optimise the in-store experience using cutting-edge AI technology. A proud father of three and passionate cyclist, Justin loves teaming to win tough challenges.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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Missing episodes?
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In today’s Checkout episode, we are joined by Aaron Woolf, founder of Trendii, a platform revolutionising the way we shop by integrating product recommendations into digital content. Aaron shares an interesting purchase of a mysterious shoe cleaning paste from Instagram and discusses his admiration for retailers like Incu and Farfetch and highlights the tech he relies on to run his business. He shares some sources of inspiration including Shoe Dog: A Memoir by the Creator of NIKE and The Chimp Paradox by Dr. Steve Peters and highlights the importance of balancing work and downtime in the fast-paced world of ecommerce.
Check out our full-length interview with Aaron Woolf here:
The Power of Contextual Advertising: Insights from Aaron Woolf of Trendii | #433
About our guest:
With over 15 years of experience in online marketing, Aaron has a deep understanding of the challenges and opportunities in the digital landscape and how to leverage data, technology and creativity to deliver value for clients and users. As the Founder and CEO of Trendii, Aaron leads a passionate and talented team that helps brands enhance sales and engagement through innovative, user-friendly shopping experiences. Using proprietary AI and computer vision, they connect media content with shoppable products, enabling creators, platforms and publishers to monetise their work while offering users a more engaging, personalised shopping journey.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we chat to Erin Williamson (CMO) and Damien Smith (CTO) of Paramount Retail, the company behind leading online alcohol brands BoozeBud and Barrel & Batch. They discuss how they’ve transformed their business by simplifying operations and are introducing next-day delivery. The duo also shares their strategy behind launching physical BottleStop stores, focusing on convenience over brand exposure. With insights on streamlining tech, improving customer experience, and balancing online and offline growth, this episode is a must-listen for ecommerce leaders looking to scale.
Links from the episode
BoozeBud
BottleStop
Barrel & Batch
What you’ll learn
Why simplifying your business operations can lead to improved efficiency, cost savings, and better customer experiences.
How offering next-day delivery can give your business a competitive edge by building trust and convenience for your customers.
Why expanding into physical retail can be a smart move when driven by customer convenience and strategic location choices.
This episode was brought to you by…
Deliver In Person
Shopify Plus
About our guests
With over 25 years of experience, Damien is a bit of a Swiss Army knife in business and technology. After founding an IT services company in the late 90s, he eventually became CIO at SurfStitch in 2013. Immersed in analytics and eCommerce, he later held key roles at MTB Direct before joining BoozeBud as CTO in 2022. Damien now drives tech innovation at Paramount Retail, overseeing BoozeBud and helping transform the online alcohol retail landscape.
Erin has over 20 years of marketing expertise and an adventurous eCommerce career. She began at Betfair in online wagering, survived 3 years of creative agency life, before holding multiple roles at Sensis. She then entered the world of eCom serving as Head of Marketing for Luxury Escapes and founding Chief Customer Officer at Cars24. Now, as CMO of Paramount Retail, Erin aims to get more drinks delivered to homes around Australia via BoozeBud and Barrel & Batch.
About your host
Nathan Bush is the host of the Add To Cart podcast and a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this checkout episode, Kerryn and Aaron Langer, founders of Arms of Eve, an Australian jewellery brand, share how they balance the demands of running a business as a couple. We dive into their weirdest online purchases (including an inflatable unicorn and a device for escaping submerged cars!), and why Mecca is their favourite retailer. Kerryn and Aaron also share their essential tech tools, their favourite podcast, and what they believe is the future of retail.
Links from the episode:
Allbirds leads with ethics: Aaron is inspired by this retailer and their sustainability focus which doesn’t compromise on style.Huge fan of Big Magic: A must read by Elizabeth Gilbert, to unlock creativity and pursue ideas without fear.Arms of Eve Website: Accessories that celebrate beauty, defies trends and spans seasons.Check out our full-length interview with Kerryn and Aaron:
Building a Multi-Generational Brand: Insights from Arms of Eve’s Founders | #431
About our guests : Kerryn Langer and Aaron Langer from Arms of Eve.
Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve.
Creative leader with experience across media, music, marketing & ecommerce. Aaron is now leading business strategy and growth for Arms Of Eve.
About your host:
Nathan Bush is the host of the Add To Cart podcast and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we sit down with Gai Le Roy, CEO of IAB Australia, to explore the shifting landscape of retail and digital media in Australia. Gai shares her insights on how Amazon's rapid growth is redefining consumer expectations, the importance of preparing for upcoming Privacy Act reforms, and the impact of the juniorisation of the workforce in the advertising industry. With over 25 years of experience, Gai provides practical advice for retailers on how to stay competitive in this fast-evolving market.
Links from the episode:
IAB 2024 Ecommerce Report IAB 2024 Talent ReportIAB Australia Website: Explore industry reports, resources, and the latest trends in digital advertising.Gai Le Roy on LinkedIn: Connect with Gai Le Roy to follow her insights and industry updates.What you’ll learn:
How is Amazon’s rapid rise transforming the retail landscape in Australia and what can local businesses can do to keep up.The crucial steps should you take now to prepare for the upcoming Privacy Act reforms. Learn how to protect your business and customer trust.Why is the juniorisation of the workforce causing ripples in the advertising industry, and how your company do to stay ahead.This episode was brought to you by…
Deliver In Person
Shopify Plus
About our guest
Gai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in helping businesses leverage digital and advertising insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations.
About your host:
Nathan Bush is the host of Add To Cart and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this Checkout episode, Stacey Hollands, founder of Lust Minerals, gives us a glimpse into her personal life and shares some quirky, fun insights. From buying donkeys online to her dual life as a beauty entrepreneur and farm owner, Stacey’s unique lifestyle shines through. She also reveals the retailers that inspire her, the tech tools she can’t live without, and the books that have shaped her business philosophy.
Links from the episode:
Delivering Happiness on Amazon: A must-read on customer service and company culture by Tony Hsieh.Rocket Fuel on Amazon: Essential reading for understanding the roles of visionaries and integrators in business.Sephora Australia: A retailer that inspires Stacey in their brand communication and product presentation.Lust Minerals: Explore their range of products and participate in quizzes and consultations.Lust Minerals Beauty School: Access educational content and free downloads related to skincare and beauty.Stacey Hollands’ Instagram: Follow Stacey for beauty insights and updates from her farm life.Check out our full-length interview with Stacey:
From Beauty School to $20 Million Brand: Stacey Hollands’ Journey with Lust Minerals | #429
About our guest
Stacey Hollands is the founder of Lust Minerals, an Australian beauty brand known for its chemical-free, vegan-certified skincare and makeup products. With a background in beauty therapy and a passion for holistic wellness, Stacey built Lust Minerals into a multimillion-dollar business that champions affordable, high-quality products made in Australia.
About your host
Nathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, Nathan Bush revisits two of the most popular guests from last year: Simon Beard, co-founder and former CEO of Culture Kings, and Hannah Udina from Shopify. They dive into the latest retail and e-commerce trends for 2024, exploring everything from the importance of mastering ad accounts to the power of omni-channel experiences. Simon and Hannah share practical insights on how to stay ahead in a rapidly evolving market, discussing new tools like Shopify’s YouTube integration, the significance of content creation, and the art of crafting the perfect ad hook.
Download Shopify’s 2024 Australian Retail Report for free.
What you’ll learn in this episode:
How Simon Beard’s daily involvement in ad accounts directly correlates with higher profitability and why delegating ads might be costing you money.The exact steps to turn your physical retail stores into content hubs that drive online sales, as demonstrated by Culture Kings.Why the first three seconds of your ad are critical, and Simon’s insider tips on increasing your ad’s hook rate to capture and retain audience attention.About our guests
Hannah Udina is a seasoned eCommerce and IT professional with a decade of experience, specialising in Payments and Platforms. At Shopify, Hannah partners with agencies to expand their footprint within the Shopify ecosystem while passionately advocating for women in technology.
Simon Beard is the co-founder and former CEO of Culture Kings, a global streetwear brand that grew from a single market stall to a $600 million empire. Known for his innovative approach, Simon is also a seasoned investor and serves on the board of a.k.a Brands.
About your host
Nathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.
Get in touch
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by Anaita Sarkar, the Co founder of Hero Packaging and author of "Sell Anything Online." Anaita is a self confessed marketing and ecomm nerd with a massive Tik Tok following and a refreshing way of looking at life that only comes when you’ve had a few wins and a few bumps and bruises along the way. She’s been an accountant, a consultant, an ecom founder of Olivia & Co, a B2B founder for Hero Packaging, mentor, coach, lecturer, social media star and now author.
Her main gig, Hero Packaging, started as a solution for Anaita’s previous business, where she was using enormous amounts of plastic to ship her products, and is now a global company that has sold over 35 million compostable mailers and has over 73,000 customers. In this chat, Anaita shares her thoughts on the importance of cash flow management, the pros and cons of working with agencies, and the impact of content creation on brand visibility. Anaita is also extremely candid about a particularly tough time for her own business and how she coped.
What you'll learn in this episode:
The critical mistake that nearly pushed Hero Packaging into voluntary administration.How customer demands led Hero Packaging to take control of their entire manufacturing process.Anaita’s strategy for maintaining a growth mindset while keeping a close eye on profitability.The surprising approach Anaita takes to social media, and why she ignores follower counts.Links from this episode:
Hero Packaging Website. Learn more about Anaita's sustainable packaging solutions and their latest innovations.How to Sell Anything Online on Amazon. Check out Anaita's latest book, a bestseller in the Business category.Marketing ATM Podcast. Listen to Anaita's podcast where she discusses marketing, e-commerce, and business trends.This episode was brought to you by…
Deliver In Person
Shopify Plus
About our guest: Anaita Sarkar, CEO and co-founder of Hero Packaging
Anaita Sarkar is the Co-Founder and CEO of Hero Packaging and the author of the Amazon bestseller "How to Sell Anything Online." With a strong presence on TikTok and Instagram, where she shares daily marketing tips with over 340,000 followers, Anaita is also a sought-after keynote speaker and business advisor. She collaborates with global tech giants like Google, TikTok, and Adobe on content marketing strategies and serves as a guest lecturer at Macquarie University and UNSW, inspiring the next generation of marketers and business leaders.
Hosted on Acast. See acast.com/privacy for more information.
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Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good. It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet’s biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors.
Links from the episode:
Superintelligence by Nick Bostrom - Book on AI and existential risk: Available at bookstores or online11ElevenLabs - AI-powered voice generationWait But Why - Blog series on AIThe Original Poop Knife - You work this one out.Check out our full-length interview with Jessie:
Jesse Richardson from Kitted Thinking Tools: The Power of Critical Thinking | #427
About your co-host: Jesse Richardson from Kitted Thinking Tools
Started as a junior designer, some things happened, now the founder of the non-profit schoolofthought.org that has provided free critical thinking resources to over 30 million people, and technology and ecommerce startup Kitted Thinking Tools. You can contact Jesse at LinkedIn
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add to Cart, we dive into the world of tech-driven plant care with Jared Carlin and James Shamim, the founders of Plant With Willow. What started as a solution to a common household problem - keeping plants alive - has grown into a thriving business with a global reach. From a successful Kickstarter campaign to a strategic partnership with Bunnings, Jared and James share the innovative journey of Plant With Willow, a startup that combines hardware, software, and a passion for plants. The pair discuss how Plant With Willow went from idea to landing in households all over the world, how they struck up a strategic partnership with Bunnings that goes beyond just stocking their product and the power of customer feedback in building a successful piece of tech.
Links from the episode:
Plant With Willow
This episode was brought to you by…
Deliver In Person
Shopify Plus
Questions answered:
With over 51 million sensor readings collected, what surprising or unexpected insights have you discovered about plant care?Who is your typical customer today, and how has your target audience evolved since you first launched?Can you tell us the story behind your retail partnership with Bunnings?About your guests:
Jared Carlin from Plant With Willow
Jared Carlin is a co-founder of Plant with Willow. An innovator by nature, Jared has over 12 years experience in product innovation, leading the identification, incubation and commercialisation of new products and services aligned to strategic innovation focus areas. Jared grew up in Western Australia’s southwest region and is a graduate of Curtin University in Perth.
You can contact Jared at LinkedIn
James Shamim from Plant With Willow
James is a co-founder of Willow and has a background in business development, commercial, finance and operations across public, private, government and startup. He ventured into tech in 2016 and, prior to co-founding Willow, was part of a Deloitte Fast 50 tech winner. He’s Willow’s English Aussie and a savvy generalist across all business areas.
You can contact James at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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with Natalie McDermott
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by Hamish McKay, the Co-founder of Order Editing. Hamish is a whip smart entrepreneur who has taken the ecommerce world by storm with his super fast-growing app that empowers customers to make post-purchase amendments and retailers to upsell post-purchase. Learning his trade creating merchandise for creators such as Mr Beast, Hamish has now expanded his reach globally, helping brands like The Oodi and Sheet Society revolutionise their customer experience.
Hamish explains how the sales opportunity does not end as soon as the customer exits the checkout. He shares why we should all be measuring CPT - Cost Per Ticket - as a key metric. And he shares how he uses LinkedIn to tell his story and create trust before securing the sale.
Links from the episode:
Order Editing
Questions answered:
What role do your interactive website features play in the overall customer journey? How does your Ambassador Hub work? What marketing channels excite you at the moment?This episode was brought to you by…
Deliver In Person
Shopify Plus
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Hamish McKay from Order Editing
Hamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. He founded the company when he was only 22 and working in customer service for a $40M eCom brand. 15 months later and the business has gone from zero to working with 620 merchants like Sheet Society, and $100M brands Represent Clo and The Oodie.
You can contact Hamish at LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to the Checkout, where we dive deeper into the minds of our guests to learn more about their personal experiences and insights. Today, we have the pleasure of speaking two leading figures in consumer research.
Anastasia Lloyd-Wallis is a Research and Insights Specialist at Retail Doctor Group. She brings a wealth of knowledge about how emotions and personality traits drive consumer loyalty and is passionate about understanding the unique behaviours of Gen Z and Gen Alpha.
Martin Filz, CEO of Pure Profile, is an experienced leader in consumer insights and data analytics. Known for his innovative thinking, Martin is an avid user of AI for generating creative solutions and uncovering valuable insights from data.
Join us as we explore Anastasia and Martin's personal take on brands, tech and the retail landscape.
Revisit our full-length conversation with our guests: The Dos and Don’ts of Loyalty Schemes with Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group | #421
Learn more about Gymshark's innovative retail experience at their London Store.Listen to insightful episodes of the Diary of a CEO podcast.Explore the Blinkist app for book summaries in 15 minutes.Tune into Retail Doctor Group's Future of Retail and Consumer Podcast for the latest retail insights.About your host: Nathan Bush from Add To Cart
Nathan Bush is an ecommerce consultant specialising in digital and ecommerce transformation.. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L’Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer questions, how they have blended science and fun to craft their distinct tone of voice and their impressive track record in pursuing experimental activations…Swifties may well know what I’m talking about.
Links from the episode:
Hey Bud
Deliver In Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
What’s the secret to getting confidence and trust with new customers? How do you decide on a hierarchy of information on your product pages? What’s been your favourite non-traditional activity so far at Hey Bud?This episode was brought to you by
Deliver In Person
Shopify Plus
About our guest: Hannah Neumann from Hey Bud
With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah is a marketer who is here to push the boundaries of what can be achieved for a brand in this space. Now heading up Marketing for fast growing Aus skincare disruptor Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a close friend recommending you something from their beauty shelf, not just another brand trying to convince you they’re bigger + better than the next, when in fact the only thing they have that is bigger is their marketing budget.
You can contact Hannah at LinkedIn
About your host: Nathan Bush from Add to Cart
Nathan Bush is an ecommerce consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we checkout Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems. There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK.
Links from the episode:
NATPAT
The NATPAT Founders: Creating a Sticky Ecosystem for Your Brand | #419
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently? Name a piece of tech that you or your ecommerce business couldn’t live without? Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?About our guests: Michael Jankie, Gary Tramer and Andrei Safonau from NATPAT
Michael, Gary, and Andrei are three mates who founded NATPAT with a shared passion for bringing new things to life, despite often feeling like they’re figuring things out as they go. Their unique perspectives, drive, and hands-on approach have led them to create a remedy-infused sticker business, an entirely new category of consumer goods. They’ve enjoyed a wild ride, selling hundreds of millions of stickers in just four years to all corners of the globe!
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add to Cart, we sit down with Aaron Woolf, the visionary founder of Trendii, to explore the intersection of content and commerce.
Trendii is redefining how consumers shop by seamlessly integrating shopping experiences into the content they love. Aaron shares insights into the cutting-edge AI technology that powers Trendii, offering ecommerce managers a glimpse into the future of contextual commerce. We delve into the challenges and opportunities of launching a global ecommerce platform, the role of AI in product recommendations, and the exciting potential for shopping directly from TV shows.
Whether you're an ecommerce manager or simply interested in the future of online shopping, this episode offers valuable takeaways and innovative ideas. Join us as we explore how Trendii is transforming the shopping journey, one piece of content at a time.
Questions answered:
How can ecommerce advertising better integrate with editorial content? What is the psychology of product recommendations in contextual commerce? How does Trendii help convert customers in mid-funnel journeys? What is the future of immersive media such as television, social and VR?This episode was brought to you by
Shopify Plus
Deliver In Person
About Aaron Woolf
CEO & Founder of Trendii
Aaron leads a team of passionate and talented professionals who are on a mission to revolutionise the online shopping experience. With over 15 years of experience in online marketing, Aaron has a deep understanding of the challenges and opportunities in the digital landscape, and how to leverage data, technology, and creativity to deliver value for clients and users.TRENDii is a platform that enables brands to instantly connect their products to image and video content, allowing, creators, platforms and publishers to monetize their content and engage their audiences.
You can contact Aaron at LinkedIn
About your host: Nathan Bush from Add to Cart
Nathan Bush is an ecommerce consultant and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we checkout Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style. In recent years, Ryderwear has developed four gym locations in South Australia.
Links from the episode:
Ryderwear
Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys | #409
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently?Name a piece of tech that you or your ecommerce business couldn’t live without?Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?This episode was brought to you by…
Emarsys
About your co host:
Justin Bausch from Ryderwear
Experienced & reliable marketing professional, qualified with a Master of Marketing & Bachelor of IT/Multimedia. Analytically minded with the ability to construct highly engaging digital strategies, customer journeys, marketing automation & content across digital communication channels such as mobile, web, social media & email. Specialised in the digital sector with a specific focus in CRM, email marketing, automation, customer journey mapping, lead nurturing/generation and life-cycle management.
You can contact Justin on LinkedIn
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we are joined by Kerryn and Aaron Langer, Founder and CEO of Arms Of Eve, a jewellery and accessories brand that channels self expression. Starting life at the markets, Arms of Eve now boasts celebrity customers such as Margot Robbie and Hailey Bieber - and is soon to open its fourth and fifth stores. In this chat, Kerryn and Aaron share why they love the Japanese concept of Kaizen and how they apply it in their business to make continual little changes, even when it isn’t perfect. We discuss their multi generational customers and what they need to do to cater with customers who range from Gen-Z all the way through to baby boomers. And we get nerdy talking about some of the recent changes they’ve made online to simplify the user journey and increase conversion.
Links from the episode:
Arms Of Eve
Kaizen
Deliver In Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
Who’s your target market? How do you stay inspired? How do you ensure your jewellery is ethically producedThis episode was brought to you by…
Deliver In Person
Shopify Plus
About your co-hosts:
Kerryn Langer from Arms Of Eve
Fashion designer and accessories queen. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve.
You can contact Kerryn at LinkedIn
Aaron Langer from Arms Of Eve
Creative leader with over 25 years experience across Television, Music, Advertising, Marketing & ecommerce, culminating into leading business strategy and growth for fashion accessories brand Arms Of Eve.
You can contact Aaron at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we checkout Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk.
Links from the episode:
Bianca Romano-Smith from VRG GRL: The Role of Google, TikTok and Meta for Fashion | #417
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently? Name a piece of tech that you or your ecommerce business couldn’t live without? Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?About your co-host: Bianca Romano Smith from VRG GRL
Bianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL.
You can contact Bianca at LinkedIn
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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