Episodes
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What are your buying habits like?
How much research do you do before buying that shiny new car, fancy BBQ or booking a well-deserved holiday?
And, what does all this have in common with generating leads to your website?
In this episode, Alex shares the three key things you need to do to drive people looking for financial advice to your website.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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Understanding the value of a click
Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.
In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:
Website 1 £6,240 pounds worth of traffic in the last 28 days.
Website 2 with £6,900 worth of traffic in the last 28 days.
Website 3 with £27,000 worth of free traffic in the last 28 days.
Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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Missing episodes?
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Our 'What Network Should I Join?' Series continues with Lesley Sharkey, Recruitment Director at Stonebridge - a Mortgage and Insurance Network.
Visit Stonebridge here.
Follow Lesley on LinkedIn.
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This month's episode of Talking Ads is barking mad! From an airline for dogs to canine cuisine, it's no secret that animals win over our hearts every time.
We recommend you view all four adverts before or during listening to this episode to engage in the discussion.
Immerse yourselves here.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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Alex is joined by this week's guests, Rory and Seb, the Founders of JLM:
A "boutique" mortgage network designed for "successful and aspiring firms and sole traders."
Visit JLM Mortgage Network here.
Follow Rory on LinkedIn.
Follow Seb on LinkedIn.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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This week, Alex shares some of the free marketing tools he uses to help with content ideas, content creation and website performance and explain how they work. The main four include:
1. Descript
2. Google
3. Google Search Console
4. Google Ads
Other tools mentioned:
Semrush
Canva
Shutterstock
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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In another episode of our, 'What Network Should I Join?' Series, Mat Rees, Chief Executive Officer at Beneficial joins Alex to talk about how they can support advisers with their unique network proposition and 'close-knit' company culture.
Visit Beneficial here.Follow Mat on LinkedIn.
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We caught up with some of the mortgage brokers at The Right Mortgage Annual National Training Event - 'Embracing Change' in Birmingham last month, to find out why they joined the network and what advice they would give to other advisers.
Visit The Right Mortgage here.
A big thank you to the advisers that took time out to chat with us (in order of audio appearance):
Charles Breen - Montgomery Financial
Justin Moy - Essex Home Finance
Paul Collinson - Brick 2 Brick Mortgage Solutions
Humaira Shahid - Alpha Financial Services
Richard Crow - Richard Crow Mortgage & Insurance
Mike Brooker - Neilson Financial Limited
Paul Littlewood - Silveridge Financial Limited
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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The Lead Ladies are joined by this months guest, Mr Dave Corbett, Head of Protection at Mortgage 1st who has really ramped up the rants on Room 101 with his categorised list of pet peeves.
1. Miscellaneous
2. Youth of today
3. The industry
With over 50 pet peeves to narrow down, a part 2 may be pending!
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The 'Talking Ads' team are back for another round of show and tell this month including, a Miami Beach spring breakup video, a 'nod' to Carlsberg Instagram promotion, a catchy tune from a well known washing machine brand and a good old-fashioned billboard.
We recommend you view all four adverts before or during listening to this episode to engage in the discussion.
Immerse yourselves here: https://theleadengine.co.uk/talking-ads-march-24/
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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Our 'Which Network Should I Join?' Series continues!
Alex is joined by Ahmed Bawa, Chief Executive Officer at Rosemount Financial Solutions (IFA) Ltd, who specialise in supporting mortgage advisers through their 'family-like' approach.
From summer BBQ's to dinners and incentives, Ahmed explains what it's like to work with the network. Plus, we hear from some of the advisers on why they joined Rosemount and why they have stayed.
Visit Rosemount Financial Solutions here.
Follow Rosemount Financial Solutions on LinkedIn.
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On this week's episode, Alex shares his top ten SEO "NO-NOs" for better website performance.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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Alex, Cathy, Hannah and Tessa are back to share their favourite advert findings for this month, which are full of nostalgia, food and cameos.
We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion.
Immerse yourselves here: https://theleadengine.co.uk/talking-ads-february-24/
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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This week, Alex is joined by Jessica Bird, Managing Editor at The Intermediary, a leading news website and the only monthly print and digital magazine for the UK mortgage and property finance industry.
Have you got a story you would like to pitch? Email [email protected].
...Remember to quote FROZEN TURKEY!
Follow Jess on LinkedIn.
Visit The Intermediary here.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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We hear from the mortgage brokers using Mortgage Metrics, an alert system which monitors rates.
Please note, this episode follows on from episode 312 featuring Lee Flavin, the Co-Founder of Mortgage Metrics.
Mortgage Brokers in order of audio appearance:
Justin Moy at EHF Mortgages.
Matthew Jackson at Mint FS.
Rohit Kohli at The Mortgage Stop.
Riz Malik at R3 Mortgages.
David Baker at Lift Mortgages.
Paul Blake at Sound Mortgages.
Visit Mortgage Metrics.
See more mortgage broker feedback on Mortgage Metrics here.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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Alex catches up with Business Coach and Strategist, Libby Langley, to chat about 'life in business' and much more!
Visit libbylangley.com.
Follow Libby on Instagram.
Follow Libby on LinkedIn.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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The Lead Ladies are joined by their first guest of 2024, Chris Needham, Director: Mortgage & Protection Adviser from BR Needham Financial Services, sharing their views on new years resolutions and setting goals.
Visit BR Needham here.
Follow Chris on LinkedIn.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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Are you looking to join a mortgage network?
Listen to this episode to find out what Advisers have to say about Mortgage Intelligence, including why they joined the network and tips for people wondering where to start.
This episode follows on from Alex's interview with Nick Terry (episode 311), Head of Marketing at Mortgage Intelligence.
Visit Mortgage Intelligence here.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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Lee Flavin Co-Founder of Mortgage Metrics joins Alex on the Advisers Assemble podcast this week to talk about the "must-have alert system for brokers."
Follow Lee on LinkedIn.
Visit Mortgage Metrics.
Watch a 30 second demo on YouTube.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
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