Episodes
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In this AI marketing podcast episode, Dan Sanchez shares exciting news about an exclusive, live encore of his top-rated session from Social Media Marketing World: “25+ AI Tools and Workflows That Will Change How You Create Content Forever.” This masterclass, originally delivered to a packed room of marketers, unveils Dan’s favorite AI tools and proven workflows for scaling content creation with fewer resources. And now, for one time only, he’s offering it to everyone—for free. Tune in to learn how to register and why this could seriously level up your marketing game.
Register for the Masterclass: https://danchez.com/session -
In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez break down the avalanche of AI updates that dropped during a major tech week dominated by OpenAI, Google, and Grok. From OpenAI’s viral anime-style image generator to its powerful 4.1 API model and agentic reasoning upgrades, this episode is packed with insight into how these tools are evolving into digital coworkers. The brothers explore what’s changing for marketers and how personalization, agent networks, and AI assistants are reshaping workflows—plus some hot takes on ethical gray zones in video generation.
My Favorite AI Tools ChatGPT – https://openai.com/ High Level Marketing Platform – https://danchez.com/highlevel AI Podcasting Tools – https://danchez.com/podtools n8n AI Automation Platform – https://danchez.com/n8nResources Mentioned TED Talk with Sam Altman – https://www.ted.com/talks/sam_altman_openai_s_sam_altman_talks_chatgpt_ai_agents_and_superintelligence_live_at_ted2025 Google’s A2A Network – cloud.google.com HeyGen (AI video avatar generator) – heygen.comTimestamps 00:01 – 04:30 Viral image tool doubles ChatGPT’s users and sparks backlash from artists 04:30 – 07:30 OpenAI’s new API models (4.1, mini, nano) make automation cheaper and smarter 07:30 – 10:00 The power of Codex CLI and what terminal access means for developers 10:00 – 15:00 ChatGPT’s new user-facing models (03, 04 mini, 04 mini high) explained 15:00 – 20:00 “Agentic” AI and what it means for assistants that can think, search, and act 20:00 – 25:00 Using GPT-03 to build an Ideal Customer Profile from scratch 25:00 – 31:00 Emotional intelligence, memory, and the illusion of self-awareness in AI 31:00 – 37:00 Grok’s wild sprint to catch up with Canvas, memory, workspaces, and dev tools 37:00 – 43:00 Elon’s edge in robotics and why Grok might be AI’s dark horse 43:00 – 46:00 Google’s A2A network & agent infrastructure are here — why it matters 46:00 – 52:00 Personalization, privacy, and the looming debate over who owns AI memory 52:00 – 01:00:00 Deepfake videos with real emotion—where we’re headed, and why it’s scary 01:00:00 – End Authenticity, discomfort, and Dan’s existential crisis on AI-generated video -
Missing episodes?
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In this AI marketing podcast episode, Dan Sanchez dives into the “Faster, Better, Smarter” framework for applying AI in everyday marketing workflows. Speaking with a fellow AI-savvy marketer, Dan shares practical ways to harness AI for real productivity gains, smarter strategies, and enhanced personalization. He breaks down how marketers can use AI to analyze data faster, improve content relevance, and even create their own internal AI coaches and brand bots. If you’re unsure where to start with AI—or want to take your usage to the next level—this is the episode for you.
My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned: Social Media Examiner - https://www.socialmediaexaminer.com/ HighLevel CRM - https://danchez.com/highlevel Infusionsoft (now Keap) - https://www.keap.com/ Michael Hyatt / Full Focus - https://fullfocus.co/ Flight New Media - https://www.takeflyte.com/ Agents of Change Podcast: https://www.theagentsofchange.com/podcastsTimestamps: 00:00 – Intro: Why AI is still intimidating for many marketers 03:00 – The “Faster” tier: Finding repetitive tasks ripe for AI 06:30 – Example: Automating survey reports to reclaim human creativity 09:00 – The “Better” tier: Using AI to personalize experiences at scale 12:00 – Case study: Hyper-personalized AI course content using CRM + AI 13:30 – Using AI to incorporate real customer voice into content 14:50 – The “Smarter” tier: Turning AI into your personal or team coach 20:00 – Custom GPTs vs. Prompt Libraries: Which to use and when 24:00 – The “Brand Bot” system: How Dan sets up every new client 26:00 – How agents are about to change marketing operations forever 30:45 – Final advice: Start building small custom GPTs now to get ahead -
In this AI marketing podcast episode, Dan Sanchez introduces a bold and practical framework to help marketers future-proof their careers in the age of AI: The Human Edge Framework. With AI systems poised to dominate every corner of marketing, Dan argues that the most sustainable competitive advantage will come from deeply human traits that machines can't replicate. He walks through the foundational element of core beliefs and the three pillars—personal brand, relational capital, and discernment—that create a "human moat" around your work. This is a must-listen for any marketer looking to stay relevant and powerful in the AI era.
My Favorite AI Tools• ChatGPT - https://openai.com/
Resources Mentioned
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n• Dan's Free 5-Day AI Course - https://danchez.com/course
Timestamps [00:00] Is AI really coming for your job? [00:50] Introducing the Human Edge Framework [02:30] The foundation: Core beliefs—what AI can never own [06:00] Pillar One: Personal brand as a trust anchor [10:00] Pillar Two: Relational capital—building trust at scale [12:00] Pillar Three: Discernment and taste—the human filter AI lacks [13:30] Stacking it all to build a resilient career and brand [14:00] Free 5-day AI course and next steps for marketers -
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez explore how recent AI updates are reshaping the marketing landscape. From ChatGPT’s groundbreaking memory feature to MidJourney’s personalization overhaul, they unpack how these tools are quietly becoming your most valuable marketing employees. The brothers also dive into a viral post about AI detection tools ruining writers' creativity, break down poll results on AI automation priorities, and uncover the sleeper-hit analytics platform every marketer should know.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned MidJourney V7 – https://www.midjourney.com/ Microsoft Clarity (Free Analytics Tool) – https://clarity.microsoft.com/ Sora (for AI images) – https://sora.com/ Google ImageFX – https://labs.google/fx/tools/image-fx ZeroGPT (AI Detector) – https://www.zerogpt.com/Timestamps 00:00 – The Sam Altman Tease & ChatGPT’s New Memory Feature 04:00 – ChatGPT as a Trained AI Employee: Pros & Pitfalls 09:00 – Personal AI Accounts as Career Assets 14:00 – MidJourney V7: A Personalized Visual AI Model 20:00 – Microsoft Clarity: The Hidden Gem in AI Analytics 26:00 – LinkedIn Poll: What Marketers Want to Automate Most 29:00 – Project Management Blind Spots & the Need for AI Help 35:00 – Viral Post: Are AI Detection Tools Ruining Writers? 38:00 – Shopify’s Hiring Policy & the Inevitable AI Shift 41:00 – Teaser: What AI Can’t Replace (Yet) -
In this AI marketing podcast episode, Dan and Travis Sanchez dive into the groundbreaking updates to ChatGPT’s 4.0 image generator and explore how it's changing the game for marketers, creatives, and business owners alike. They dissect what makes this release different, from its ability to handle complex text in images to real multimodal generation that finally delivers on the AI design promise. The brothers also discuss the practical limitations, the viral Studio Ghibli trend, and a powerful new mindset for marketers in the AI era. Plus, Dan shares insights from his Social Media Marketing World presentation and a viral post from Stephen Bartlett that every creative professional should hear.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Matt Wolfe’s AI image use cases video: https://www.youtube.com/watch?v=0ahIpX6H2Fw Google ImageFX - https://deepmind.google/technologies/imagefx/ Suno (AI music tool) - https://www.suno.ai/ Napkin (diagram creator) - https://napkin.io/ CapCut with AI tools - https://www.capcut.com/ Perplexity AI - https://www.perplexity.ai/ Grok (X’s AI tool) - https://x.ai/ Stephen Bartlett’s Viral LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7311296027062341633/Timestamps 00:13 – Why ChatGPT-4.0's image generator broke Dan's presentation deck 02:20 – First impressions and real-world design test results 04:00 – What’s new: real multimodal capability and image + text accuracy 07:00 – Dan’s attempt at a kids book using only ChatGPT 10:00 – Viral trend: Anime-style selfies and OpenAI's smart launch strategy 14:00 – Copyright controversy, design emulation, and creative disruption 21:00 – Practical use cases: from fashion previews to dental tourism 25:00 – GPT-4.0’s upgraded base model: surprisingly better than 4.5 28:00 – Takeaways from Social Media Marketing World: AI's growing footprint 33:00 – The “AI adoption staircase” for marketers: what to learn next 39:00 – Procter & Gamble study: Individuals with AI outperform entire teams 41:00 – Vibe Marketing: AI-driven productivity or creative burnout? 45:00 – Stephen Bartlett’s viral post and the danger of romanticizing your craft 50:00 – Why marketers must double down on human advantage + AI mastery -
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the current state of AI video and the evolving landscape of AI-generated content. They explore the progress of AI-generated videos, the challenges that still exist, and how marketers should be thinking about these advancements. They also discuss Google's new image generation tool and its potential impact on marketing creatives, as well as the ethical concerns surrounding AI-generated job applications. Tune in for insights on how AI is reshaping marketing and how you can stay ahead of the curve.
My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned: CapCut AI Video Generator - https://www.capcut.com/ai OpenAI’s Sora Video Model - https://openai.com/research/sora Google’s ImageFX (Imogen) - https://deepmind.google/technologies/imogen-3 MidJourney AI - https://www.midjourney.com/ Cursor AI Code Tool - https://cursor.sh/ Bubble No-Code Platform - https://bubble.io/ Sean Puri’s AI K-Shaped Economy Post - https://x.com/ShaanVP/status/1893008119342776803 HR AI LinkedIn Post: https://www.linkedin.com/posts/katiedolgin_authenticity-ai-writing-activity-7307790019505569793-XGv7/?utm_source=share&utm_medium=member_ios&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps: 00:01 - Introduction and AI Video Discussion 00:43 - Testing AI Video Generators – CapCut, Sora, and more 02:30 - Why AI Video is Still Not Ready for Marketing 06:38 - The Rise of Google’s AI Image Generator (ImageFX) 09:55 - Why Google’s Image Tool is a Game Changer 14:24 - The Ethics of AI in Job Applications 20:06 - AI’s Role in Coding and the Risks of AI-Built Apps 30:31 - How AI is Reshaping Job Skills and the Economy 39:52 - Staying Ahead in AI Without Feeling Overwhelmed -
In this AI marketing podcast episode, Dan Sanchez shares how AI has transformed his podcast production workflow. He reveals how he automates pre-production, production, and post-production to turn a single episode into a high-value content waterfall—saving time and maximizing reach. From using custom GPTs for research and outlines to leveraging Zencastr for recording and editing, and finally automating content distribution with N8N, Dan walks you through his streamlined, AI-powered process. If you're a podcaster or content marketer, this episode will show you how to create more content with less effort using AI-driven automation.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8n MyShowrunner.com/Timestamps 00:00 – How AI Has Changed Podcasting Forever 01:35 – Pre-Production: Custom GPTs & Automating Research 06:12 – Production: Why Dan Uses Zencastr for Everything 10:34 – Post-Production: Automating Show Notes, Titles & More 13:02 – Automating YouTube Uploads with N8N 18:45 – Automating Blog Posts & SEO with AI 21:28 – AI-Generated Social Media Posts & Scheduling 24:54 – The Future of AI-Driven Podcast Workflows -
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez cut through the AI news cycle to separate the help from the hype. They dive into the recent wave of sensational headlines around Chinese AI developments, questioning whether these advancements truly matter or are just media-driven distractions. The discussion also covers the rapidly evolving landscape of AI voice technology, highlighting the breakthrough performance of Sesame AI and its potential for transforming marketing, customer service, and lead generation. Finally, they explore OpenAI’s latest developer tools, which could change the game for automation and web-based AI research. Tune in to get the real scoop on what's worth paying attention to in AI.My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned: Sesame AI (Voice AI Demo) - https://sesame.ai Runway ML (AI Video Generation) - https://runwayml.com Social Media Marketing World (AI Marketing Track) - https://danchez.com/world Michael Stelzner’s AI Explored Podcast - https://podcasts.apple.com/us/podcast/conversing-with-the-future-my-mind-blowing-experiment/id1740971373?i=1000698407762 Olga's LinkedIn post - https://www.linkedin.com/feed/update/urn:li:activity:7303766258078916608/Timestamps: 0:00 - Separating AI Help from AI Hype 1:09 - China’s AI Developments: Real Innovation or Just Media Noise? 6:01 - ChatGPT vs. Competitors: Who's Really Leading? 10:22 - Sesame AI: The Best AI Voice Model Yet? 15:09 - How AI Voice Could Transform Customer Service & Sales 20:49 - The Future of AI-Powered Lead Generation & CRM 27:46 - OpenAI’s New Dev Tools: What Marketers Need to Know 39:07 - AI Risk vs. Reward: A Useful Framework for Marketers 40:42 - Social Media Marketing World: AI Marketing Track Announcement
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In this AI marketing podcast episode, Dan Sanchez and his brother, Travis Sanchez, break down the latest in AI marketing trends. They discuss the controversy around ChatGPT-4.5—whether it's a real upgrade or just hype—along with tips on how to personalize your ChatGPT experience for a more interactive and useful assistant. They also dive into deep research with AI, how marketers can leverage AI-driven insights for audience research, and even explore the emerging role of AI in job descriptions. Plus, don’t miss their take on the most impressive AI-generated ad they’ve seen yet!
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned Viral AI Video: https://x.com/PJaccetturo/status/1896983633921294773 Michael Stelzner & Social Media Examiner’s AI Business Society - https://www.socialmediaexaminer.com/ai/ Danchez’s Deep Research Toolkit - https://danchez.com/deep Grok AI by X (formerly Twitter) - https://grok.com David Goggins Motivation (Reference) - https://davidgoggins.com/Timestamps (00:01) - Intro: Separating AI hype from reality (00:15) - ChatGPT 4.5: Is it a major upgrade or overhyped? (01:39) - Personalizing ChatGPT for a better AI assistant (05:47) - AI personalities: Creating an assistant that matches your workflow (12:20) - ChatGPT’s Pro model: Is it worth the cost? (22:41) - The future of AI-generated applications and tools (27:56) - Deep research: AI-powered audience and competitor insights (35:08) - How many marketing jobs now require AI skills? (44:56) - AI-generated commercials: The future of ad creation? -
In this AI marketing podcast episode, Dan Sanchez shares his journey from marketing automation to AI-driven marketing. He discusses his early experiences at Sweet Fish Media, Element 451, and Social Media Examiner, and how he recognized AI as the future of marketing. Dan breaks down his 30-30-30 framework for mastering a subject, reveals his automated podcast production workflow, and explains his AI-assisted book-writing process. If you're a marketer looking to streamline workflows and harness AI for growth, this episode is packed with actionable insights.
My Favorite AI Tools:
ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned:
Social Media Examiner - https://www.socialmediaexaminer.com/ Sweet Fish Media - https://sweetfishmedia.com/ Element 451 - https://element451.com/ N8N (Automation Tool) - https://n8n.io/ Suno AI (Music AI Tool) - https://suno.ai/ Zencastr - https://zencastr.com/ Marketing Experiments (Flint McGlaughlin) - https://marketingexperiments.com/ Keap (Infusionsoft) - https://keap.com/Timestamps:
[00:00] - Intro: Dan Sanchez's background and marketing journey [02:00] - The "Ultimate Marketer" moment at Infusionsoft [05:30] - Podcasting, social media, and the Sweet Fish Media era [10:00] - The pivot to AI: Why Dan bet big on AI marketing [17:00] - The 30-30-30 framework: How to become an expert fast [24:00] - AI-powered podcast automation: The workflow breakdown [33:00] - Co-writing a book with AI: Process and best practices [41:00] - The five types of AI marketing and their impact [45:00] - The future of AI marketing: Trends and opportunities -
In this AI marketing podcast episode, Dan Sanchez and Travis break down a massive week of AI news, including the launch of ChatGPT 4.5, Claude 3.7, and Grok 3. They explore how ChatGPT 4.5 smooths out the rough edges of its predecessor, making content generation even more powerful for marketers. They also discuss the strategic battle between AI models and why OpenAI rushed to release 4.5 early to undercut Claude 3.7’s momentum.
The conversation dives into the importance of deep research for marketers, with Dan sharing a viral prompt that helps uncover the most frequently asked audience questions across forums and social media. They also discuss Amazon’s AI push with Claude integration, the growing concerns around AI privacy, and the rapid acceleration of AI development. If you’re a marketer looking to stay ahead of the game, this episode is packed with insights you won’t want to miss.
My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned: Dan's viral LinkedIn post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7300918456713969664-CuJM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA AI Riding a bike: https://www.youtube.com/watch?v=uEv4ZfOwCPA AI Business Society Community - https://danchez.com/societyTimestamps: 00:01 - Introduction and why this week’s AI news is huge 00:37 - ChatGPT 4.5 release: What’s new and why it’s a game-changer 03:28 - Why OpenAI called it 4.5 instead of 5.0 08:07 - The unexpected release of Claude 3.7 and OpenAI’s strategic counter-move 10:57 - Grok 3’s moment of fame and how it compares to ChatGPT 13:25 - Deep research in ChatGPT: Dan’s viral prompt for audience insights 19:32 - The case for upgrading to ChatGPT Pro for deep research 22:05 - Amazon’s AI expansion and Jeff Bezos’ full-time return 26:32 - Poll results: Are companies providing AI training? 32:23 - Why marketers need to double down on custom GPTs 40:43 - The acceleration of AI development: What’s next? -
In this AI marketing podcast episode, Dan Sanchez shares the results of a bold AI SEO experiment he conducted over the past year. After investing $500 in an AI-powered blogging tool, Dan set up multiple websites to test if fully automated AI content could drive traffic and revenue. The results? A mix of surprising insights, major pitfalls, and hard-earned lessons. Tune in as Dan breaks down what worked, what failed, and how AI should really be used for content creation in today’s SEO landscape.
Best AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned AppSumo - https://appsumo.com/ WP Autoblog (AI SEO Tool) - https://wpautoblog.com/ WPX Hosting - https://wpx.net/Timestamps 00:00 – The $500 AI SEO Experiment Begins 00:10 – The AI Tool: WP Autoblog & Setup Process 03:45 – The Content Strategy: Automated Mass Blogging 07:15 – The Problems with AI-Generated Content 10:30 – The Surprising SEO Outcome (It Worked… Kind of?) 13:50 – Why AI Content Didn’t Drive Real Traffic 16:10 – The Fatal Flaws of Fully Automated SEO 19:30 – What Actually Works? How to Use AI for Content the Right Way 22:00 – The Future of AI in SEO & Generative Engine Optimization (GEO) -
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the biggest AI news of the week, including the launch of Grok 3, Microsoft’s supercomputer chips, and OpenAI’s roadmap for GPT-4.5 and GPT-5. They discuss how Grok 3 is competing with the best AI models, why Microsoft’s chip development matters for AI progress, and how OpenAI’s deep research tools are reshaping marketing strategies. Dan also shares a game-changing approach for using AI deep research to create high-impact lead magnets. If you’re a marketer looking to stay ahead of the AI curve, this episode is packed with insights you won’t want to miss.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned Grok 3 AI Model - https://grok.com/ OpenAI’s GPT-4.5 & GPT-5 Roadmap - https://x.com/sama/status/1889755723078443244 Perplexity AI - https://www.perplexity.ai/ Rand Fishkin’s Post on GEO - https://www.linkedin.com/posts/randfishkin_we-know-people-are-using-ai-tools-we-know-activity-7292630703035273216-jhy2/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Social Media Marketing World 2025 - https://www.socialmediaexaminer.com/smmworld/Timestamps (00:36) – The AI race: How Grok 3 is making waves in the AI space (04:34) – Grok 3 vs. ChatGPT: Which AI model is winning? (08:25) – OpenAI’s GPT-4.5 update and what it means for marketers (14:42) – Google’s AI ecosystem: Is it catching up to OpenAI? (20:55) – Deep research in AI: The game-changing tool marketers should be using (24:59) – How to use AI deep research to create high-performing lead magnets (33:13) – Why AI adoption is still in its early stages (40:17) – The rise of GMO (Generative Machine Optimization) and why it matters (45:35) – Final thoughts: What marketers should be focusing on right now -
AI agents are generating a lot of buzz right now, but how close are we to fully autonomous AI? In this episode of The AI-Driven Marketer, host Dan Sanchez (Dances) cuts through the hype to break down the five stages of AI agents and what marketers need to do to stay ahead. From simple automation to full AI autonomy, Dan lays out a roadmap for how AI will evolve in the coming years and how marketers can start preparing now. Whether you're just getting started with AI automation or you're ready to build intelligent workflows, this episode is packed with actionable insights to future-proof your marketing strategy.
Resources Mentioned:
AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/ N8N (AI Automation Platform): https://n8n.io/Timestamps:
00:00 - Introduction: The AI Agent Hype
02:00 - What Is an AI Agent? Defining the Term
04:30 - The Five Levels of AI (From Chatbots to Full Autonomy)
07:45 - Where Are We Now? AI's Progress in 2024
10:15 - The 5 Stages of AI Agents
12:00 - Stage 1: Automation with AI (Simple AI-Powered Workflows)
14:45 - Stage 2: Intelligent Automation (AI Begins to Think for You)
17:30 - Stage 3: AI-Assisted Automation (AI Helps Build Campaigns)
20:15 - Stage 4: AI-Led Automation (AI Makes Key Decisions)
23:00 - Stage 5: Fully Autonomous AI Agents (The Future of AI in Marketing)
26:45 - Predictions: How Fast Will AI Agents Advance?
29:30 - Practical Steps to Prepare for AI Agents Today
32:00 - Why Most Marketers Are Still Behind (And How to Get Ahead)
34:45 - Closing Thoughts: The AI Learning Curve and Next Steps
Key Takeaways:
AI agents are not fully autonomous yet, but they are rapidly evolving. Most "AI agents" today are actually just automated workflows with AI enhancements. The transition from AI-assisted automation to AI-led automation will be a game-changer for marketers. Marketers should start experimenting with AI-powered automation tools now to stay competitive. Full AI autonomy is likely less than two years away—prepare by learning automation now.Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring more AI-driven marketing insights to you!
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In this AI marketing podcast episode, Dan Sanchez dives into the intriguing concept of Moravec's Paradox, examining why AI can excel in complex tasks like advanced math yet fumble over simple tasks such as counting survey responses. He unpacks the paradox, revealing how marketers can navigate and leverage these peculiar strengths and weaknesses of AI. By understanding where AI struggles and succeeds, Dan provides insights on building systems that maximize AI's potential while mitigating its shortcomings. Tune in for strategic advice on staying ahead in the ever-evolving AI landscape and discover how to use Moravec's Paradox to your advantage as a savvy AI-driven marketer.
Resources Mentioned: https://www.socialmediaexaminer.com/smmworld
Social Media Marketing World:Timestamps:
00:00 AI's Uneven Skill Gaps
05:48 Leveraging AI's Strengths and Limitations
07:15 AI: Focus on Core Improvements
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Are you a beginner, intermediate, or pro when it comes to AI marketing? In this episode, Dan Sanchez explores the five types of AI marketing and introduces a brand-new quiz to help you assess your skill set. Whether you’re an optimist who believes AI will create more jobs or a pessimist who fears AI will replace them, one thing is clear: mastering AI in marketing is no longer optional. Dan shares his journey of learning AI, the framework he developed to map out AI marketing applications, and why understanding where you stand is crucial for your growth.
Resources Mentioned:
Take the quiz here: https://danchez.com/quiz 5 Types of AI Marketing Episode: https://danchez.com/5-types-of-ai-marketing-which-are-you-using/Timestamps:
00:00 - Where do you stand in AI marketing?
02:00 - Why AI marketing skills are crucial for the future
04:30 - Dan’s journey in mastering AI 06:45 - The challenge of assessing AI skills
08:20 - The five types of AI marketing explained
14:10 - How the AI Marketing Skill Scorecard works
18:00 - Where marketers fall short in AI adoption
20:45 - Take the AI Marketing Quiz now!
22:00 - Connect with Dan on LinkedIn
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Most people don’t realize that ChatGPT can be customized in multiple ways to dramatically improve results. In this episode of The AI-Driven Marketer, Dan Sanchez walks through the four levels of personalization for ChatGPT and shares his approach to customizing AI for maximum efficiency. If you’ve ever wrestled with ChatGPT, Gemini, or Claude—going back and forth to get the right response—this episode will show you how to eliminate that friction. Learn how to leverage custom instructions, memory, projects, and custom GPTs to get ChatGPT working smarter for you.
🔹 The Four Levels of ChatGPT Personalization:
1️⃣ Base Model – The default AI personality and training.
2️⃣ Account Level – Custom instructions and memory settings.
3️⃣ Project Level – Using projects and custom GPTs for different areas of work.
4️⃣ Prompt Level – Optimizing individual interactions with AI.Dan also shares a game-changing one-prompt hack to improve ChatGPT’s memory and efficiency, along with practical strategies for identifying repetitive tasks and automating them within ChatGPT.
Resources & Links:
AI Business Society – Social Media Examiner: https://www.socialmediaexaminer.com/aisociety/ Full Tutorial on CustomGPTs: https://danchez.com/advanced-guide-to-building-customgpts-for-chatgpt/ The One-Prompt Hack to 10X ChatGPT Outputs: https://danchez.com/one-prompt-to-10x-your-future-chatgpt-outputs/Timestamps:
00:00 - Intro: How ChatGPT Customization Can 10X Your Results 00:15 - Welcome to The AI-Driven Marketer 00:31 - The Struggle of Wrestling with AI Models 01:14 - Why Personalizing ChatGPT is Critical 02:51 - The Four Levels of ChatGPT Personalization 03:12 - Level 1: Base Model - Understanding Pre-Trained AI Behavior 03:52 - Level 2: Account Level - Custom Instructions & Memory 06:09 - Setting Up Custom Instructions for Better AI Responses 08:24 - Optimizing ChatGPT’s Memory for Personal & Business Use 11:37 - Level 3: Project Level - Using Custom GPTs & Projects 12:32 - Managing Multiple Clients & Workflows with ChatGPT 14:09 - Brand Bots: Creating AI Assistants for Clients & Projects 15:20 - Layered Instructions: Making AI More Context-Aware 16:12 - Level 4: Prompt Level - Fine-Tuning AI Output 16:31 - The One-Prompt Hack for Better ChatGPT Personalization 17:41 - Identifying Repetitive AI Interactions & Automating Them 18:32 - Closing Thoughts & How to Get More from This Series📩 Subscribe to the newsletter at aidrivenmarketer.com
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In this AI marketing podcast, Dan Sanchez and Travis Sanchez dive into the latest developments in AI, unpacking OpenAI's new tool "Operator" and its potential impact on marketing. They explore both the excitement and the limitations of having AI control a browser for tasks like buying airline tickets and managing CRM processes. The discussion also covers the notable launch of OpenAI's GPT-3 Mini and its implications for marketing automation, as well as the broader adoption curve of AI technologies among marketers. Tune in to hear their insights on navigating these rapid changes, the critical role of delegation skills in leveraging AI, and how marketers can lead the charge in integrating these new tools effectively into their organizations. Listen to this episode if you want to stay ahead of the curve and harness AI to its fullest potential in your marketing strategies.
Timestamps:
00:00 OpenAI Previews Browser Automation Tool
03:42 API Limitations in Marketing Automation
08:42 Director Role Complexity Increases
12:28 "Future Skills: Delegation and Understanding"
14:33 Innovation Adoption Insight
18:47 Second-Mover Advantage in Innovation
19:50 Shaping the Future with Early Adoption
24:31 Tech Resistance Across Generations
28:25 AI Troubleshooting: Future Tech Support
32:06 Marketing: Pioneering Organizational Change
34:46 Adapting to Automation in Leadership
36:19 Top AI Marketing Conference
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In this AI marketing podcast, Dan Sanchez dives into the fascinating process of cowriting a book with AI, sharing his journey of crafting a comprehensive book on the 5 types of AI marketing. Dan addresses the challenges and skepticism surrounding AI-authored content and details his method for combining his own insights with AI-generated text to create a book that is both informative and compelling. He illuminates the tools he’s using, such as ChatGPT and Google Notebook LM, and emphasizes the importance of feeding AI with quality raw material and iterative collaboration. Listen to this episode if you're curious about how AI can enhance your writing projects and provide innovative assistance in content creation.
Resources Mentioned:
AI Business Society by Social Media Examiner: https://www.socialmediaexaminer.com/aisociety/ Google Notebook LM: https://notebooklm.google.com LinkedIn: https://www.linkedin.com/in/digitalmarketingdanTimestamps:
00:00 AI-book collaborations; quality concerns persist.
06:24 Organized research supports arguments and enhances understanding.
08:27 Defining AI marketing's five types aids understanding.
10:57 Collaborated with AI to organize book chapters.
15:58 ChatGPT asks detailed questions for compelling storytelling.
19:43 AI enhances book writing as a collaborative tool.
22:22 Publishing book on Amazon and podcast, free access.
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