Episodes
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Join us on an inspiring journey with Phil Hadfield, who transitioned from the UK to Bali, Indonesia, and launched a successful brand that generates millions annually. Phil shares his experiences of moving to Bali, the lifestyle changes, and how the island's vibrant entrepreneurial and wellness culture has been a perfect fit for him. Discover how Phil financed his business, differentiated it in a competitive market, and managed to price his products higher than competitors while achieving remarkable success.
In this episode, we explore the journey of creating a product and brand that stands out in a saturated market. Listen in as we discuss the initial desire to establish a brand beyond Amazon, focusing on unique designs and premium positioning. Despite the challenges of finding a reliable factory amidst COVID-19 and tariff wars, Phil's brand successfully launched in October 2020. Learn about the strategy of targeting high-demand keywords, the impact of COVID-19 on demand, and how the brand expanded to nearly 100 SKUs, including new product lines and variations.
We also dive into the strategic growth of Phil's e-commerce business, which specializes in premium products in his niche. Discover the successful expansion into the UK and German markets, driven by effective Facebook ads and a strong community foundation. We discuss the potential of TikTok ads, impressive wholesale performance, and plans to break into big-box retailers. Learn how customer feedback guides product development and validation, and how niche markets like pocket knives and military challenge coins have become significant revenue streams. Finally, we touch on the journey towards building a business primed for a strategic exit, emphasizing the importance of exceptional craftsmanship, unparalleled customer experience, and leveraging influencers for organic growth.
In episode 401 of the AM/PM Podcast, Kevin and Phil discuss:
00:00 - Life in Bali 10:52 - Building a Brand Beyond Amazon 14:03 - Competing With Unique Pricing Strategy 17:59 - Expanding Product Line Strategy 18:44 - Exploring Marketing Strategies for Growth 24:29 - Amazon's Approach Beyond Price 29:45 - Obsession With Luxury Items in Marketing 32:02 - Strategic Business Growth and Exit Strategy 36:37 - Influencer-Driven Marketing Strategy 40:39 - Email List Building Strategies on Instagram 43:35 - Financial Scaling and Event Networking 44:26 - Navigating Funding for International Business 50:46 - Marketing Success Through Valuable Insights 52:00 - Kevin King's Words Of Wisdom -
What if understanding your financials could make or break your e-commerce success? Join us as we chat with Jeff Lowenstein, a seasoned fractional CFO, and former aggregator M&A specialist, who reveals why knowing your numbers is the cornerstone of profitability in today's competitive market. We explore how Amazon's fees, which can eat up to 65% of sales, make sophisticated financial planning an absolute necessity. Jeff shares his invaluable insights from corporate finance and e-commerce, emphasizing how accurate financials can attract investors and stave off business failure.
We navigate the intricacies of forecasting and due diligence during acquisitions, touching on our team’s philosophy of maintaining a high close rate as a strategic tool. Jeff dives into the necessity of blending quantitative metrics and qualitative insights, such as market trends and unforeseen variables like fluctuating interest rates and emerging platforms like TikTok Shop. We analyze how detailed financial modeling and robust market analysis can power business valuation and growth, underscoring the importance of adaptability in an ever-evolving landscape.
Finally, we explore the significant role of fractional CFO services in e-commerce, highlighting how they differ from traditional accounting. Jeff explains how a fractional CFO can develop comprehensive forecast models, KPI dashboards, and provide critical financial analyses that propel Amazon businesses toward sustainability. We also discuss the fundamental differences between accrual and cash basis accounting, why cash flow management is crucial, and strategies to enhance your financial health. Don't miss out on these key takeaways that could transform your approach to financial management in your Amazon-selling journey!
In episode 400 of the AM/PM Podcast, Kevin and Jeff discuss:
00:00 - Importance of Knowing Your Numbers03:21 - Corporate Finance to Fractional CFO06:52 - Importance of Financial Management in Scaling08:58 - Costing Mistakes Impacting Profit Margins15:34 - Forecasting and Finance in Due Diligence17:40 - Models and Metrics in Aggregators & Business Acquisition19:44 - Financial Profile and Aggregator Capital25:28 - Understanding Fractional CFO Services for E-Commerce36:47 - Cash Flow and Accrual Accounting Insights39:09 - Navigating Profit and Inventory Management46:01 - Focus on Profit and Growth Strategy 49:09 - Navigating Financial Risks in E-Commerce50:00 - Kevin King's Words Of Wisdom -
Missing episodes?
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Ever wondered how to truly safeguard your Amazon business? Join us as we sit down with Joe and Lesley from Riverbend Consulting, whose unique journey from diverse professional roots to becoming the go-to problem-solvers for Amazon sellers will leave you inspired. From Joe's own Amazon account suspension woes to Lesley's rapid resolution skills, learn how their expertise can protect your online business from ASIN suspensions and unauthorized selling alerts.
Navigating Amazon's seller support can feel like a difficult task, but Joe and Lesley are here to share their wisdom. Discover the hidden inefficiencies within Amazon's siloed teams and the secret vocabulary and strategies that can help you get dedicated assistance. Whether it's understanding why the Costa Rica office is a game-changer or how to time your calls for optimal results, this episode offers practical advice to help you deal with Amazon's often frustrating support system.
But that's not all—we'll also uncover the darker side of Amazon selling, from click farms and listing manipulations to inventory issues linked to unsuitable inventory. Joe and Lesley provide crucial tips on protecting yourself from these malicious practices, maintaining account health, and ensuring compliance with Amazon's stringent policies. Plus, get a sneak preview of our next episode. Don't miss this episode packed with expert advice and actionable strategies to help you thrive in the Amazon marketplace.
In episode 399 of the AM/PM Podcast, Kevin, Lesley, and Joe discuss:
00:00 - Solving Amazon Seller Issues With Riverbend07:08 - Effective Customer Service Process10:37 - Challenges With Amazon Seller Support16:14 - Amazon Seller Support Knowledge On Seller Central24:49 - Amazon Seller Dirty Tricks and Issues27:39 - Unsuitable Inventory Issue 30:41 - Amazon Seller Account Health and Advice31:58 - Amazon Wholesale Account Manipulation41:19 - Contact Information and Funny Stories44:00 - Kevin King’s Words Of Wisdom -
How do you transition from corporate life to entrepreneurial success while harnessing the power of marketing and social media? Join us as we chat with Michelle Barnum-Smith, a marketing maven who has mastered ManyChat flows in Amazon e-commerce and now thrives on TikTok. Michelle unravels her fascinating journey, sharing actionable insights on leveraging Instagram automation with ManyChat to skyrocket your engagement and conversion rates. If you're an Amazon seller or a social media enthusiast, Michelle’s strategies to tap into Instagram’s algorithm and boost your visibility are pure gold.
Reflecting on her career, she recounts her 12-year stint in corporate marketing with industry giants like Lenovo, IBM, and Comcast. The leap from corporate stability to entrepreneurship was riddled with challenges and learning curves. From founding a consulting business to embracing chatbot marketing in 2017, Michelle discovered a niche within the Amazon seller community that catapulted her to industry prominence. Through candid anecdotes, we unpack the trials and triumphs of leaving the corporate world to build a brand and gain recognition, leading to speaking engagements and a thriving business.
TikTok has revolutionized social commerce, effortlessly blending entertainment and shopping. We dissect why TikTok’s impulse-buying environment outshines Facebook and Instagram, and how it creates a seamless shopping experience. Delving into the nuances of selling on TikTok, we emphasize the importance of collaborating with creators and optimizing product listings. With lower referral fees and innovative features like TikTok Shop, the platform offers uncharted opportunities for sellers. We explore whether it's time to jump on the TikTok bandwagon or adopt a wait-and-see approach, considering potential regulatory challenges. This episode equips you with strategies and insights to navigate TikTok’s commerce landscape effectively.
Also, join the upcoming workshop where Michelle talks about TikTok Shop. To register, go to www.ttshopsellers.com
In episode 398 of the AM/PM Podcast, Kevin and Michelle discuss:
00:00 - Exploring E-Commerce Marketing Trends07:10 - Utilizing Instagram for Marketing Automation08:40 - Corporate Career to Amazon Marketing10:45 - Corporate Career to Entrepreneurial Mother17:39 - Exploring Marketing Strategies for Amazon19:12 - Building Brands Through Marketing Strategies31:39 - TikTok's Success in Social Commerce37:22 - Effectiveness of TikTok for Sales41:16 - The Future of TikTok Commerce43:07 - Navigating TikTok's Creator and Affiliate Center48:19 - Leveraging TikTok for Business Success53:51 - Optimizing Listings and Ads on TikTok55:14 - Product Shop Ad Strategy for TikTok 1:05:40 - Kevin King’s Words Of Wisdom -
Gracey Ryback, the Amazon and TikTok influencer phenomenon with over 1.3 million TikTok followers, joins us for a compelling conversation on the AM/PM Podcast. Gracey shares her inspiring journey from a career in sales to becoming a full-time content creator in the e-commerce space. Her accidental rise to fame, driven by a passion for deals and saving money, offers a fascinating look into the world of influencer marketing and the organic growth of her platform. Listen as Gracey recounts her viral video successes, including a walking pad treadmill video that reached 2 million views, and learn about her innovative methods for discovering genuine Amazon deals.
In this episode, we break down the intricacies of creating engaging TikTok content and the art of viral marketing. Gracey provides valuable insights into the process of finding and promoting deals, emphasizing the importance of transparency in discount claims amidst Amazon's evolving pricing policies. We also explore the evolving aspirations of young people who dream of becoming influencers and the parallels with the unexpected success of third-party sellers on Amazon. Gracey's journey highlights the passion and dedication required to succeed in the influencer industry, and she offers advice on navigating the common pitfalls of trying to model oneself after established personalities.
As our conversation unfolds, Gracey discusses her involvement in the Amazon community, attending events like the Billion Dollar Seller Summit, and the enriching experiences gained from networking with successful entrepreneurs. She reflects on her recognition in the Dream 100 and the challenges of sustaining audience engagement in live streaming. Looking ahead, Gracey shares her thoughts on the future of her career, including potential opportunities like starting her own brand or collaborating with an agency. This episode is a must-listen for anyone interested in the influencer industry, effective content creation strategies, and the ever-evolving landscape of e-commerce on Amazon.
In episode 397 of the AM/PM Podcast, Kevin and Gracey discuss:
07:44 - How To Find Good Deals On Amazon10:52 - Sourcing Deals Online for Savings14:45 - Building Audience Engagement Beyond Social Platforms 18:31 - Changing Perceptions of Career Choices25:59 - Creating Engaging and Efficient TikTok Videos27:29 - Importance of TikTok Video Hooks33:21 - Love for Work and Growth34:35 - Amazon Community Involvement and Future Plans41:11 - Helium 10 Elite Membership Benefits42:47 - Influencer Marketing and Live Streaming44:53 - Building Loyalty Through Consistent Live Streaming47:53 - Influencer Brand Relationships and Expectations49:42 - Navigating The TikTok Creator Studio55:07 - Managing Brand Expectations for Virality58:00 - Kevin King's Words Of Wisdom -
Join us as we unpack the gripping tales and insights featuring the extraordinary Matt Altman. Matt takes us on a thrilling ride through his e-commerce journey, from his early days of retail arbitrage to his current success in the supplements and food sectors. Reminisce with us about the unforgettable BDSS virtual event and a mastermind in Paris where Matt's savvy strategies earned him top awards, and listen in as we relive a legendary night of strategy-swapping by a bonfire, a true testament to the adaptability and knowledge required in the dynamic e-commerce arena.
This episode also shines a light on the intricacies of Amazon selling as we chat about everything from Amazon Seller strategies to the nitty-gritty of data and semantic SEO and learn how third-party tools complement Amazon's own data to sharpen sales strategies. We even touch upon the exciting advancements in image recognition AI and what it could mean for future search and ranking on platforms like Amazon.
Finally, we examine the burgeoning relationship between Amazon and TikTok Shop, as the social media giant increasingly influences e-commerce trends and search behaviors. Hear about the tactics that are proving effective on TikTok Shop, and ponder the potential of TikTok Shop as it begins to rival Amazon's early dominance. We wrap up with a look at strategies for reducing e-commerce fees and a teaser for our next episode, where we’ll have an expert guest talking about TikTok Shop, the Amazon Influencer Program, and influencer marketing. It's an episode packed with actionable advice and forward-looking insights – you won't want to miss a beat!
In episode 396 of the AM/PM Podcast, Kevin and Matt discuss:
00:00 - E-Commerce Success Story07:39 - Market Analysis and Reselling Strategies10:26 - Amazon Seller Strategies and Masterminds12:06 - Finding Secret Strategies From Chinese Sellers on Amazon18:14 - Evolving Data Tools in Software and Amazon20:26 - Amazon Data and Semantic SEO26:48 - Semantic SEO Keyword Analysis Process30:58 - Optimizing Keywords for Search Engine Ranking33:19 - The Future of Image Recognition AI35:29 - AI in Medical Marketing With Keywords38:41 - The Future of Amazon and TikTok Shop39:01 - TikTok's Influence on Amazon Searches46:14 - TikTok Subsidizes Shipping Costs for Businesses47:58 - E-Commerce Strategies for Reducing Fees53:30 - Kevin King's Words Of Wisdom -
Join the remarkable Lyden Smithers and myself as we embark on an explorative journey into the world of master negotiations and strategic sourcing. Lyden, unfolds his transition from a novice Amazon seller to a negotiation wizard capable of securing the best supplier terms. Harnessing the power of preparation and financial knowledge, we dissect his proprietary six-step strategy that takes negotiation talks beyond surface-level discussions, aiming for growth-driven, mutually beneficial outcomes. Witness how his personal growth, transformed him from a hesitant speaker to an influential global presence, and soak in the tales of leading China Magic trips that embody the spirit of true product engagement and supplier relationships.
Venturing into the realm of sourcing, we tackle the complexities of navigating China's manufacturing landscape, comparing it to the business infrastructure in the UK and US. I recount firsthand experiences and strategies that reveal China's unparalleled capabilities, even for smaller-scale orders, and discuss the delicate balance of fostering lasting, win-win partnerships with suppliers. Stepping further into innovation, we examine the tactical moves necessary for crafting unique products and securing coveted exclusivity deals, emphasizing the significant role of strong factory relationships and the art of protecting one's intellectual property while maintaining a competitive edge.
As we close the episode, we pivot towards the pursuit of business profitability and the nuanced strategies that can lead to a lucrative exit. He’ll share insights into optimizing financial metrics such as EBITDA margins, COGS, and advertising spending, all while keeping an eye on the broader picture of portfolio profitability. The conversation wraps up with a look at the rise of TikTok Shop in the e-commerce ecosystem and the immeasurable value of community in accelerating business growth. Finally, a gentle reminder that a well-curated mental diet, rich in quality information, is as vital to your success as the nourishment you choose for your body.
In episode 395 of the AM/PM Podcast, Kevin and Lyden discuss:
11:05 - Navigating Supplier Negotiations Successfully16:50 - Building Relationships in International Business19:00 - Challenges With Production Costs22:09 - Sourcing Challenges in Global Market30:07 - Product Development for Better Pricing33:49 - Navigating Innovation and Supplier Relationships36:04 - Product Development Supplier Relationships42:04 - Identifying the Biggest Wastes40:18 - Strategies for Business Profitability and Growth45:56 - Portfolio Optimization Through Quintile Analysis 49:39 - Diversifying E-Commerce Market Strategies 50:42 - Mastering Amazon and Building Communities52:53 - Importance of Like-Minded Networks57:00 - Kevin King's Words Of Wisdom -
Welcome to a special celebration as Kevin King hits his 100th episode milestone as the host of the AM/PM Podcast. Today’s guest is the incredible Neha Bhuchar, an ex-Amazonian turned seller champion. Together, we're peeling back the curtain on Amazon's Pay-Per-Click advertising, providing a deep dive into how a seller's nuanced understanding of Amazon's A9 algorithm can catapult their PPC game to new heights. Neha, with her intimate knowledge of Amazon's inner workings, shares her journey from insider to advocate, bringing to light the distinct advantages of algorithmic savvy and having an account manager who really gets the seller's perspective.
This episode isn't just about strategies; it's about understanding the vibrant tapestry of e-commerce in India, a market bursting with potential and challenges that Neha and Kevin explore with fervor. We're talking about the synergy between inventory, search rank, competitor activity, and how they can amplify your advertising impact. The conversation goes beyond borders, addressing the logistical and cultural peculiarities, including the widespread practice of cash on delivery and Amazon's ingenious approach to tapping into India's e-commerce explosion. It's an enlightening discussion for any seller eyeing global expansion, especially in one of the world's most rapidly evolving markets.
Wrapping up, the focus shifts to the precision of data analysis and the strategies that separate the big players from the small. From dissecting Amazon's A9 algorithm to understanding the critical role of negating non-performers and day parting, Neha and Kevin share their hands-on experience and insights, equipping you with actionable tactics. Whether you're launching your first product or refining your ad spend, this centennial episode is packed with under-the-radar techniques and wisdom to help you enhance your brand's online visibility and skyrocket sales. Join us for this journey through the maze of Amazon advertising, where we celebrate knowledge, growth, and the future of e-commerce.
In episode 394 of the AM/PM Podcast, Kevin and Neha discuss:
00:00 - Insider Insights on Amazon Advertising00:13 - Insights on PPC Optimization for Sellers01:18 - Experience in E-Commerce and Amazon Ads 07:48 - E-Commerce Growth in India09:48 - Logistics Challenges in Indian E-Commerce 15:41 - E-Commerce Trends in India and Abroad20:52 - Automating Inventory Management for Ecommerce27:42 - Amazon PPC Strategies and Best Practices34:37 - Factors Affecting ECTR on Amazon38:19 - Amazon Advertising Strategy and Data Analysis41:00 - Boosting Low-Performing ASINs 46:24 - Making PPC Fun to Talk About47:00 - Kevin King's Words Of Wisdom -
Ming Ooi, the co-founder of Fakespot.com and a mastermind in unveiling the opaque reality of Amazon reviews, joins us for an illuminating conversation that will change how you perceive online shopping. Born from a blend of Singaporean roots and Oklahoma upbringing, Ming's fascinating journey through the e-commerce landscape led him to confront the challenge of deceptive reviews head-on, birthing a platform dedicated to consumer enlightenment. Our discussion traverses the origin story of Fakespot.com, Ming's revelations on his pre-marketplace days with Amazon, and the critical mission to inject honesty into the digital consumer experience.
As Ming narrates the astonishing rise of Fakespot, from a burgeoning user base to over a million, we peel away the layers of strategy and resilience that propelled the startup's growth. He candidly shares the initial forays into affiliate marketing with Amazon, the unexpected twists that forced a pivot away from traditional revenue models, and the inner workings of leadership dynamics that shaped the company's trajectory. This adventure through the monetization labyrinth reveals not just the trials of a tech startup but also the ingenuity required to thrive in the competitive world of online review verification.
Our episode culminates with a forward-looking gaze into the ever-shifting sands of e-commerce, where Ming offers profound insights into the role of AI in discerning the authenticity of reviews and the future landscapes where these digital critiques will evolve. We exchange anecdotes with the online seller community, dissect the enigma of 'supernova products', and confront the stark realities of review manipulation. Ming leaves us contemplating the need for a vigilant consumer ethos in an AI-enhanced marketplace and extends an invitation to dive further into this critical dialogue. Join us as we unravel the complex tapestry of trust, deception, and innovation that defines the modern e-commerce review ecosystem.
In episode 393 of the AM/PM Podcast, Kevin and Ming discuss:
00:00 - Exploring Fake Amazon Reviews With Ming Ooi03:14 - Review Authentication Startup Collaboration07:01 - Amazon's Impenetrable Firewall Explained11:17 - Utilizing Social Media for Fakespot's Marketing Success11:47 - Monetizing a Review Website With Data15:38 - Monetizing High Conversion Rates 17:57 - Monetizing Data for Financial Companies20:03 - Amazon Review Management Analysis and Challenges23:17 - Navigating Amazon Seller Feedback and Product Reviews29:21 - Amazon Product Listing Strategy Failure31:05 - Amazon Acquisition Talks and Fake Reviews34:53 - Fake Reviews in E-Commerce Industry36:09 - AI, Reviews, and FakeSpot Analysis41:44 - Trusting Product Reviews 45:01 - The Future of E-Commerce Reviews47:25 - Trust in Technology and AI52:00 - Kevin King's Words Of Wisdom -
Imagine transforming a simple book-flipping hustle into an empire within the ever-competitive Amazon marketplace. That's the extraordinary leap Amanda and John Balcazar, our distinguished guests, made—crafting a successful brand in the pet industry through the finesse of Amazon FBA. Their tale is one of grit, strategy, and the unique bond of navigating business waters as life partners. Journey with us as we unveil the insights that propelled them from flipping pages to dominating pet product sales, all while strengthening their relationship amidst the demanding e-commerce tides.
John's military precision, honed from his Marine Corps days, meets Amanda's entrepreneurial savvy to form a duo whose strategies are as disciplined as they are innovative. They regale us with stories from the adrenaline-laced early days of garage sale treasure hunts to the calculated arena of private labeling. Discover how their devotion to constant evolution and their keen ability to spot the shifting currents in the marketplace have anchored their brand's position at the forefront. The Balcazars embody the agility and foresight necessary to cut through the noise of commodity-based retail, outlining the significance of customer loyalty programs, product quality, and the art of scaling a brand with integrity.
In the heart of our discussion lies the couple's approach to nurturing both a thriving business and a flourishing relationship. They candidly share the tactics they employ to stay competitive, including adapting to new Amazon fee structures and optimizing warehouse operations. But beyond the logistics, they reflect on the harmony required to sustain a partnership wherein work and life are intertwined. Their story isn't just about building a brand; it's about crafting a life where success is measured not just by sales, but by the strength of their union and the happiness of their customers. Join us for a conversation that's as much about the nuances of Amazon selling as it is about the power of partnership and shared vision.
In episode 392 of the AM/PM Podcast, Kevin, Amanda, and John discuss:
00:00 - Power Couple Discusses BDSS Experience 01:44 - Remembering Our First Meeting 05:47 - Billion Dollar Seller Summit Hawaii 08:05 - Impactful Insights From Event Attendance 09:27 - Military Background and Business Transition 17:33 - Reselling, Private Labeling, and Amazon Strategies 18:10 - Garage Sale Treasure Hunting Strategy 22:23 - Phasing Out Old Inventory for Profit 27:45 - Strategies for Selling Commodity-Based Products 28:29 - Product Differentiation in Competitive Markets 33:25 - Building a Dog Chew Brand 41:05 - Focus on Supply Chain Management Plans 45:30 - Running a Business as a Couple 48:39 - Business Partnership Like Marriage 54:30 - Kevin King's Words Of Wisdom -
Fernando Spindler and Mariana Oberherr's story is the stuff of Amazon entrepreneur's dreams; a vivid chronicle of a couple who dared to swap the vibrant shores of Brazil for the rugged landscapes of Australia, all in the pursuit of success. Their adventure into the world of e-commerce and Amazon selling is a masterstroke of resilience and innovation, and their story unfolds in our latest episode. From the thrills of an early eBay side hustle to the complexities of navigating the RV and outdoors market down under, these two not only crafted a booming brand but also curated a life where work and romance intertwine with remarkable harmony.
Venture with us into the intricate web of challenges and triumphs that define a successful online e-commerce business. Fernando and Mariana meticulously peel back layers of their journey, revealing how they dodged pitfalls such as intellectual property theft and turned customer engagement into their secret sauce for product development. Scaling up wasn't just about numbers for this dynamic duo; it was about strategic sales across eBay Australia, Shopify, and Amazon, about riding the wave of market fluctuations, and about fostering a tight-knit community that's as invested in their products as they are.
At the end of our conversation, the spotlight shines on the art of diversification and the power of “customer-centric” design. Listen intently as our guests lay bare their strategy for expanding from a single hit product to a diversified line that caters to the evolving needs of their customers, including the unexpected rise in car living essentials. With a narrative that seamlessly weaves from tales of business acumen to heartwarming moments of mentorship, Fernando and Mariana's story is an invaluable playbook for any aspiring Amazon entrepreneur with a partner in both life and business.
In episode 391 of the AM/PM Podcast, Kevin, Fernando, and Mariana discuss:
00:00 - Couple's Journey From Brazil to Australia05:35 - Couples in Business: How To Make It Work?10:28 - Mix of Accents From Multicultural Backgrounds11:47 - Entrepreneurial Journey Through Different Ventures14:14 - eBay Dominance in Australian E-Commerce16:33 - From Camping to Successful Amazon Business17:48 - Unique RV Accessory Sourced From Japan22:04 - Expanding Product Range for International Markets28:22 - Product Quality and Competition Challenges29:15 - Challenges of Financing and Scaling Up33:37 - Shopify Expansion Strategies and Challenges34:41 - Diversifying Sales Strategy for E-Commerce39:12 - Business Operations and Growth Expansion40:28 - Product Diversification and Customer Engagement48:45 - Customer Feedback Drives Product Success52:12 - Encounter at Helium 10 Summit55:00 - Kevin King's Words Of Wisdom -
Unlock the full potential of your e-commerce ambitions with Brian Williams, our expert guest, guiding you through a ton of effective strategies and real-world applications. From the art of creating impactful Facebook ad campaigns to the wonders of location-themed swag at trade shows, Brian doesn't shy away from diving into the details that can make or break your online business. We tackle the transition from Amazon to Shopify, unveiling how pivoting to direct-to-consumer or D2C can reveal untapped revenue streams and substantial growth opportunities for your brand.
Embark on a journey through the evolution of digital advertising, where memories of Super Bowl ad extravaganzas give way to the precision of PPC and cookie-based tracking systems. Brian’s personal narrative, from his early days at Ubid to the thrill of catapulting sales on Amazon, underpins the conversation with a chronicle of the ever-changing e-commerce landscape. Brian and Kevin dissect the anatomy of a successful sales funnel and the surprising wins traditional print ads can still offer, illustrating how these time-tested techniques can flourish in the digital domain.
We round out this episode with an introspective look at mental health in the entrepreneurial realm, blending professional growth with personal well-being. The discussion charts a course through yoga practices, personal development, and the transformative power of consciousness work. Brian also shares his latest insights on Amazon PPC trends and the promise of AI, ensuring you leave with actionable techniques and a renewed sense of purpose both in your business and personal life.
In episode 390 of the AM/PM Podcast, Kevin and Brian discuss:
00:00 - E-Commerce Strategies and Success Stories00:15 - Entrepreneurship and Success Missing Element04:44 - Evolution of E-Commerce08:53 - Partnership in UBID Going Public12:08 - Evolution of Digital Advertising12:30 - Super Bowl Ad Placement and ROI16:58 - E-Commerce Strategies for Amazon and Shopify18:33 - Amazon Business Success and Growth27:01 - E-Commerce Sales Funnel Strategies27:41 - Building and Utilizing Buyer Lists36:54 - Maximizing Outside Traffic for Amazon Sellers40:13 - Marketing With Print Media Lists44:07 - Cost-Effective Marketing Strategies45:31 - Entrepreneurial Success and Mental Health53:44 - Actionable Techniques for Amazon Sellers54:20 - Kevin's Words Of Wisdom -
Stepping out of the familiar can be as terrifying as it is thrilling—just ask Sumana Sanjeeva. From the structured corridors of banking to the wild frontier of e-commerce, her journey is a tale of audacity and strategic genius. Sumana unfolds her narrative, revealing how she took a gamble on an Amazon business, multiplying her investment fivefold, thanks to a voracious appetite for learning and keen business acumen refined through industry masterminds and networking events like the Billion Dollar Seller Summit.
Imagine diving into a new venture, armed with nothing but a courageous heart and a vision. That's what Sumana did, securing an SBA loan and leveraging her home to buy into an Amazon business she barely understood. Her candid recollection of those first days, deciphering the alien world of the Amazon Seller Central and grappling with inventory management, paints a vivid picture of the entrepreneurial grind. Sumana's tactical approach to financial planning and business growth, including navigating the intricate dance with brokers and aggregators, is nothing less than a playbook for aspiring Amazon sellers.
As we follow Sumana's journey, we step into the shoes of someone who's not just conquered e-commerce but continues to reinvent success on her own terms. Now, as she prepares to sell another brand and anticipates attending BDSS for further enlightenment, her story serves as a beacon for those yearning to venture beyond their comfort zone. Sumana's invitation extends beyond this episode ready to connect and share the wisdom of a journey well-traveled.
In episode 389 of the AM/PM Podcast, Kevin and Sumana discuss:
00:00 - From Banking to Amazon Millionaire03:19 - Event Planning For Networking Events07:32 - Career Path in Banking 11:32 - Discovering Amazon Business Listings 15:46 - Starting An Amazon Business With SBA Loans20:49 - Adapt to Business Challenges Quickly27:30 - Business Strategy and Growth Through Acquisition30:26 - Inventory Management and Profit Growth 33:47 - Selling a Business for Millions35:18 - Valuation Discrepancy in Business Sale37:34 - Multiple Offers Lead to Successful Sale45:22 - Entrepreneurial Success and Future Plans48:20 - Success Through Smart Business Decisions51:20 - Kevin King's Words Of Wisdom -
Join us as Destaney Wishon, a trailblazer in Amazon PPC marketing, sits down to share her meteoric rise in the eCommerce sphere. Her story isn't just about mastering click-throughs and conversion rates; it's a narrative woven with the threads of challenges, triumphs, and the evolving role of women in this industry. Destaney's practical Amazon PPC tips are a goldmine for anyone looking to excel in the Amazon selling space.
We also take you behind the scenes of choosing the right PPC agency for your Amazon business. Navigating the complexities of today's ad metrics requires more than a superficial understanding of the platform—it demands a strategic partnership with experts who eat, sleep, and breathe Amazon's Ad Console. In this candid exchange, we dissect the importance of education in the craft of PPC, the unforeseen benefits of handling diverse accounts, and how free audits can sometimes be the key to scaling your brand. Find out why a deep dive into agency selection could make all the difference for your advertising strategy.
We wrap up with an exciting discussion on the newest tools and tactics shaping Amazon advertising, from Amazon's Marketing Cloud to the ethical landscape of competitive PPC strategies. Destaney and Kevin also contemplate the seismic shifts AI is creating in search and ad creatives, forecasting how these changes might dictate future marketing campaigns. Stay tuned for a wealth of knowledge that might just revolutionize your approach to connecting with consumers on the world's largest online marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with the kind of insights that can turn advertising into an art form.
In episode 388 of the AM/PM Podcast, Kevin and Destaney discuss:
04:27 - Women's Representation in the Amazon Space06:21 - Agency Selection and Amazon Advertising Expertise09:49 - PPC Audit Qualification Process 17:59 - Amazon Advertising Opportunities and Challenges18:51 - Common Misconceptions in Amazon Advertising 21:55 - Targeted Marketing Strategies for Brands29:14 - Driving Sales Strategy for Amazon Brand35:08 - Amazon Advertising Strategy Insights 37:10 - Analyzing Brand Metrics for Industry Comparison 40:11 - Cost Per Acquisition and Lifetime Value43:26 - Analyzing Amazon Advertising Strategies 47:05 - Impact of AI on Amazon PPC Strategy50:21 - Amazon's AI-Driven Advertising Strategies 57:30 - Amazon Advertising and Stage Presence 59:50 - Kevin's Words Of Wisdom -
In episode 387 of the AM/PM Podcast, Kevin and Michael discuss:
02:52 - Tax Advantages of Moving To Puerto Rico 06:33 - Splitting Time Between Michigan and Puerto Rico09:42 - Amazon Entrepreneur Community in Puerto Rico11:43 - Affordable Real Estate in Entrepreneur Community15:18 - Strategic Tax Benefits in Puerto Rico19:13 - Managing Seasonal Inventory Challenges21:01 - Strategies for Higher Product Margins27:29 - Product Warranty and Marketing Strategy32:02 - Streamlining Warranty Claims Process35:41 - Warranty and List Building Automation System37:09 - Leveraging Email Lists for Product Launches41:04 - Product Accessibility and Opt-in Strategy48:43 - Streamlining Warranty Registration for Amazon Sellers50:20 - Brand Building and Consulting Programs54:20 - Kevin's Golden Nugget Tip -
Ever wondered how a former attorney could reinvent herself as a digital influencer? Join us as Michelle Platt shares her transformation story and the strategies that turned her health and wellness website into a thriving hub. In this candid conversation, Michelle unpacks the power of SEO and affiliate marketing, revealing the behind-the-scenes of her accidental traffic triumphs. We also touch on the serendipity of networking at sea, proving that sometimes, the best connections are made off the grid.
Venture into the world of AI with us, where the art of content creation meets the science of algorithms. We tackle the burning question of balance—how does one maintain the human touch amidst a sea of tech? Michelle and Kevin dissect the trend of strategic blogging, the role of audience engagement, and the savvy use of AI for outlines and keyword finesse. Listen in as we break down content ideation, from tapping into social media groups to understanding the subtle art of listening to your audience, ensuring the content you create not only resonates but also captivates.
Dive into the lucrative labyrinth of the Amazon Influencer Program with insider expertise from Michelle. We navigate the nuances of personal voice versus SEO demands, and the impact newsletters have in keeping your audience coming back for more. Plus, we'll explore the delicate dance of product promotion and the importance of authenticity and transparency in influencer partnerships. Lastly, we unpack the economic realities of influencer life behind the glamorous facade, emphasizing the importance of direct audience relationships for long-term success. Tune in for an episode brimming with actionable insights for budding content creators and seasoned influencers alike.
In episode 386 of the AM/PM Podcast, Kevin and Michelle discuss:
01:16 - Adventure Cruising vs Traditional Cruises05:49 - SEO Mastery and Algorithm Changes06:26 - Impact of AI on Writing16:26 - Monetizing Content Through Amazon Influencer Program18:10 - Monetizing a Blog With Affiliate Links22:35 - Benefits of Live Streams for Amazon 27:32 - Product Promotion and Influencer Partnerships38:18 - Future of Influencers and Bloggers39:15 - Influencer Industry Trends and Concerns40:52 - Influence and Authenticity on Amazon 46:58 - Diversifying Income With Affiliate Programs50:00 - Kevin's Words Of Wisdom -
Ever wondered how TikTok could skyrocket your e-commerce business, especially if you're running your own Amazon or Walmart brand? That's exactly what Paul Harvey, an experienced Amazon seller and TikTok expert, and Kevin unpack in a candid conversation that could redefine how you see social media and influencer marketing. We dive into the fascinating emergence of TikTok Shop and its ripple effects on the online marketplace, providing actionable strategies for those ready to take their Amazon FBA and Walmart business to the next level. Paul's extensive background—from Amazon seller in 2012 to consulting with Amazon aggregators—equips us with a rare perspective on the evolution of online marketplace strategies that have shifted from FBA and PPC to the current UGC social media-dominated era.
This episode peels back the curtain on the enigmatic world of online account purchases. Paul and Kevin navigate the murky waters of Amazon and TikTok account sales, discussing the lucrative tactics non-U.S. residents use to gain access to features inside TikTok. We also delve into the platform's evolving policies, giving a heads-up to entrepreneurs about the nuances of fulfillment services and ever-fluctuating commission rates. It's a gold mine of advice for international sellers looking to tap into the vast potential of the U.S. market, emphasizing the need to remain nimble and well-informed to thrive in this rapidly changing e-commerce landscape.
Lastly, we turn the spotlight on the intricate art of influencer marketing within TikTok's booming e-commerce scene. Unlock the secrets of engaging a Gen Z audience that's famously resistant to ads and discover how to nudge them towards Amazon searches, boosting your sales without the hard sell. We spill the beans on the platform's ad simplicity and the surprising budget-friendly benefits when funneling traffic to Amazon rather than TikTok Shop. Strap in for a masterclass on content iteration and finding that 'winning' video formula that could catapult your Amazon or E-commerce brand to heights of success.
In episode 385 of the AM/PM Podcast, Kevin and Paul discuss:
00:00 - Leveraging TikTok for E-Commerce Success07:03 - Software for Measuring Verticals in Sales10:26 - TikTok's Growth and Future Opportunities11:38 - TikTok's Resilience and Chinese Competition16:08 - TikTok Hiring Top Engineers for E-Commerce21:01 - Selling Amazon and TikTok Accounts29:09 - Influencer Marketing Strategies for TikTok29:39 - Leveraging TikTok Lives for Product Promotion 43:19 - Seeking Niche Influencers for Free Content48:19 - TikTok Product Promotion Strategies for Amazon Success52:30 - Kevin's Words Of Wisdom -
Join us on this episode of the AM/PM podcast where I sit down with the multifaceted Abe Chomali to explore his journey world of e-commerce, entrepreneurship, and owning an Amazon PPC agency. As a veteran in retail and now at the helm of a flourishing E-commerce agency, Abe offers a lot of insights into the significance of networking and industry events, sharing how these gatherings serve as critical conduits for growth and building connections. Listen in as we chuckle over Abe's famed beard and its role in personal branding, while also retracing his remarkable evolution from mail-order work to Amazon mastery, an intricate dance akin to clockwork precision.
As the conversation unfolds, we tap into the nuances of managing a PPC agency, stressing the importance of personalized and transparent client relations. Discover the collaborative strategies his agency uses, including the integration of tools like Slack, to keep brands in the loop and drive toward their goals. Abe and Kevin dissect the hiring process for agencies, underlining the need for a blend of numerical acuity and agile thinking to navigate Amazon's dynamic terrain. Tune in to learn about the Amazon PPC tactics that truly add value to your Amazon FBA business, as we navigate the shiny distractions in favor of tried-and-true ad placements like Sponsored Products and Sponsored Brands.
Wrapping up this insightful dialogue, they dive into the steps one agency owner took to dramatically boost operational efficiency and client rapport. Hear how the introduction of ClickUp and the strategic placement of a traffic manager can revolutionize business workflow. The episode also peeks into our unique interview tactics that aim to build a harmonious team dynamic. We don't just talk shop; we also celebrate the cigar culture and its ability to foster profound connections amidst the fast-paced buzz of the business world. Sharing anecdotes from events like the Billion Dollar Seller Summit and the Collective Mind Society, I reflect on the transformative power of these experiences in forging deep personal and professional ties.
In episode 384 of the AM/PM Podcast, Kevin and Abe discuss:
00:00 - E-Commerce Entrepreneurship and Amazon Success12:39 - Client Collaboration for Effective Communication16:10 - Adapting to Changes in Amazon Algorithms19:19 - Common Mistakes in PPC Management22:58 - Effective Keyword Campaign Strategies24:24 - Improving Agency Efficiency and Client Communication27:59 - Effective Interviewing Techniques for Staff34:26 - Brand Acquisitions, Challenges, and Changes39:16 - Deepening Connections Through Cigar Conversations43:46 - Importance of In-Person Networking47:38 - Business Event Experiences and Connections49:14 - Collective Mind Society Trip Experience53:41 - Cigar Lounge Discovery and Membership Benefits57:00 - Kevin’s Words of Wisdom -
As the sun sets on another perfect day in Bali, we're joined by the dynamic duo Wayne Thompson and Daniel Wayse, whose stories are as rich and diverse as the Indonesian archipelago itself. They share a ton of insights into the burgeoning Indonesian e-commerce scene, where the backdrop of Bali's beaches belies a serious opportunity for global e-commerce entrepreneurs. It's not just about the serene lifestyle; it's about tapping into a market ripe with handcrafted goods and sustainable resources, all while navigating the challenges and rewards of running an e-commerce business from this idyllic setting.
Wayne's journey from ice cream mogul in New York to tech entrepreneur is nothing short of fascinating, and Daniel's evolution from sound engineer to e-commerce expert is equally compelling. Together, they've forged a path through the digital marketplace with Buyamia.com, bringing Indonesian craftsmanship to the world's doorstep with a commitment to sustainability and exceptional customer service. This episode peels back the layers of logistics, payment terms, and the creation of both B2B and D2C marketplaces that empower local artisans and delight consumers.
But it's not all about the bottom line; there's a heartbeat to this story that resonates with social responsibility. From challenging labor exploitation to fostering fair trade, Wayne and Daniel's platform is a catalyst for positive change. They're not just building businesses; they're building bridges—between Indonesian craftsmanship and global marketplaces, between economic opportunity and ethical practice. So sit back and let the tropical breeze of Bali inspire you with tales of innovation, adaptation, and the vibrant expat lifestyle that fuels the entrepreneurial spirit.
In episode 383 of the AM/PM Podcast, Kevin, Wayne, and Daniel discuss:
00:04 - Exploring Trade Opportunities in Indonesia 04:02 - Exploring Handicrafts in Bali09:38 - From Ice Cream to Online Marketplace13:12 - Building Successful Business in Bali18:22 - Building a Concierge B2B Platform21:13 - Customizable Products in Indonesia26:08 - Logistics Challenges in Indonesia29:37 - Sourcing Quantities for Manufacturing38:15 - Fast Growth and Adaptation in Business49:59 - Creating a B2B and D2C Marketplace56:18 - Indonesia's Diverse Fabric Industry1:02:30 - Kevin’s Words Of Wisdom -
Do you still remember the rush of launching your very first online business? the exhilaration mixed with a healthy dose of fear. But imagine scaling that to an Amazon FBA enterprise and experiencing a significant business exit. That's exactly what Egle Raadik did, and she joins us to recount her entrepreneurial odyssey from the quaint streets of Estonia to the global e-commerce arena. Egle's candid revelations about her interior architecture roots and subsequent pivot to digital marketing provide an incisive look into the liberating world of e-commerce, while her foray into creating a unique fruit basket product on Amazon serves as a masterclass in seizing market opportunities.
Egle's story is not just about the highlights; she opens up about the obstacles she's faced along the way, sharing the sort of insights that textbooks and webinars gloss over. From navigating Amazon's intricate marketplace to the real-world challenges of international product sourcing, Egle's experiences are a good source of learning. She details her humbling losses and spectacular comebacks, eventually leading to a seven-figure exit that underscores the importance of product portfolio balance and a team you can count on.
But Egle's entrepreneurial spirit doesn't end with selling one successful business. She's got her eyes set on the future with three new brands, all carefully crafted with exit strategies in mind. This episode is more than just a peek into the life of a successful Amazon seller; it's a roadmap for aspiring e-commerce moguls. Egle doesn't shy away from discussing the complexities of business and event planning across borders, highlighting Estonia's digital culture and its thriving community of e-commerce sellers. So whether you're looking for the inspiration to start your first venture or strategies to optimize for a lucrative exit, Egle's journey through the world of e-commerce is a compelling tale you won't want to miss.
In episode 382 of the AM/PM Podcast, Kevin and Egle discuss:
00:00 - Selling on Amazon and Entrepreneurship With Egle Raadik08:48 - Getting Started In eCommerce and Amazon FBA10:02 - Discovering Selling on Amazon in Asia14:04 - Lessons Learned From Selling on Amazon17:52 - Pivoting and Learning From Mistakes24:11 - Entrepreneurship Challenges and Conscious Uncoupling30:36 - Stress From Exits and Overcoming Them33:43 - Repeating Mayhem and Moving Forward 36:35 - Building and Selling Amazon US Brands36:51 - The Importance of PPC in Business39:48 - Creating vs Modifying Products From Scratch44:00 - Amazon Sales and Business Buyers 46:14 - Business and Event Planning in Estonia - Show more
