Episodes
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In this week’s episode, we explore vital AI tips for Amazon sellers with Joanna Lambadjieva, a digital marketing and eCommerce expert with over a decade of experience, having worked with brands like PZ Cussons, Panasonic, and the NFL. Jo discusses how to leverage AI to understand customer needs, automate operations, and optimize listings, emphasizing the importance of a mindset shift for innovative problem-solving. As the founder of Amazing Wave, she helps brands integrate AI into their strategies. Jo also publishes the AI for E-commerce Sellers newsletter, read by over 13,000 professionals, and co-hosts the New Frontier Podcast, focusing on AI in e-commerce. Subscribe for more insights to help you succeed on Amazon!
Utilizing AI Tools: Emphasize the importance of using AI tools to enhance product research, optimization, and overall operational efficiency. Competitive Advantage: AI tools can provide insights that give sellers a competitive edge over others who are not leveraging these technologies. SEO and Keywords: Highlight the necessity of optimizing product listings with the right keywords. AI can help in identifying high-performing keywords to improve visibility on Amazon. Data-Driven Decisions: Use AI to analyze data and make informed decisions about product descriptions, titles, and bullet points. Improving Customer Experience: AI can be utilized to analyze customer behavior and preferences, enabling sellers to tailor their offerings and improve customer satisfaction. Feedback Analysis: Automated tools can help in collecting and analyzing customer feedback, which can guide sellers in product development and service improvements. Predictive Analytics: Leverage AI for inventory management through predictive analytics, which can forecast demand and optimize stock levels, reducing costs and preventing stock outs. Targeting and Personalization: Use AI algorithms to optimize ad targeting and personalize marketing efforts, leading to higher conversion rates. Performance Monitoring: AI can assist in continuously monitoring ad performance, allowing for real-time adjustments to improve ROI.
Takeaways:Quote of the Show:
Custom GPTs are a powerful way to automate smaller processes by creating chatbots that can be trained on specific knowledge bases. By uploading documents and setting custom instructions, you ensure that your chatbot responds consistently and accurately every time a conversation begins. This level of customization allows businesses to streamline interactions and provide tailored responses, enhancing the overall user experience.
Links :
LinkedIn : https://www.linkedin.com/in/joannalambadjieva/?originalSubdomain=uk
Website : https://amazingwave.digital/
Email : [email protected]
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode, Derek Jouppi, CEO of Advite, an AI-powered social media monitoring platform, shares his successful strategies for using whisper campaigns to boost brand awareness and drive sales, including how he generated over 1.5 billion impressions and gained features in major outlets like CBC, NBC, Fox, and BBC for his first e-commerce brand. You'll learn about the importance of whisper campaigns, how to identify and engage your target audience on social media, best practices for creating impactful content, and tips for measuring and optimizing campaign results. This episode is full of valuable insights for e-commerce entrepreneurs and marketers alike—don’t miss it!
Understanding Whisper Campaigns: Whisper campaigns involve subtle marketing tactics designed to create buzz and engagement without being overtly promotional. This can help build brand credibility and foster authentic connections with potential customers. Identifying Ideal Audience: It's crucial for sellers to identify and target their ideal audience. This involves understanding who their customers are, what they need, and where they spend their time online. Engaging Content Creation: Crafting engaging and relevant content is essential. This content should resonate with the target audience and encourage them to engage with the brand, increasing the likelihood of conversions. Leveraging Social Media: Social media is a powerful tool for whisper campaigns. By monitoring social media platforms, sellers can find and engage with potential customers, tapping into conversations and communities relevant to their brand. Utilizing AI Tools: Derek discusses how AI-powered tools like Advite can help brands identify and engage with valuable content and leads on social media. This technology can streamline the process of finding the right audience and maximizing engagement. Measuring Effectiveness: It's important to track and measure the effectiveness of whisper campaigns. By analyzing engagement metrics and conversion rates, sellers can refine their strategies and improve future campaigns. Building Authentic Relationships: The focus of whisper campaigns should be on building authentic relationships rather than just driving sales. This approach fosters trust and long-term loyalty among customers.
Takeaways:Quote of the Show:
Understanding Reddit’s linking rules is crucial for effective marketing. Since Reddit often disables tracking and has varied rules on links, always check subreddit guidelines and adapt your strategy accordingly. Sometimes, the simplest approach—mentioning your brand without a link—can be the most effective.
Links :
LinkedIn : https://www.linkedin.com/in/derek-jouppi/
Website : https://advite.ai/
Email : [email protected]
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
Missing episodes?
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In this week’s episode, we explore how sellers can leverage Rufus, Amazon's Shopping Assistant, to boost sales and optimize product listings. Join Max Sinclair, founder of Ecomtent, as he shares insights on utilizing AI-powered search, enhancing customer engagement, and implementing data-driven strategies for inventory and pricing. With over six years at Amazon, Max provides best practices for optimizing listings and using marketing tools effectively. Passionate about the future of AI and a host of The New Frontier podcast, he helps sellers unlock Rufus's potential. Don’t forget to like, comment, and subscribe for more tips on improving your Amazon sales!
Understanding Rufus's Functionality: Amazon Shopping Assistant (Rufus) helps sellers analyze customer preferences and behaviors, providing insights to optimize product listings. It guides sellers on enhancing product visibility and attractiveness based on real-time data.Leveraging Product Data: Sellers are encouraged to utilize the data insights provided by Rufus for informed decisions on inventory, pricing, and marketing strategies. Rufus suggests keywords to target for better search rankings, ensuring products appear in relevant customer searches.Personalized Recommendations: Rufus offers tailored suggestions based on customer interactions, enhancing user experience and increasing conversion rates. By analyzing buyer behavior, it helps sellers identify cross-selling opportunities and upsell products effectively.Enhancing Customer Engagement: The assistant facilitates customer interaction through chat features, providing instant support and addressing queries, leading to higher customer satisfaction and retention. It encourages feedback collection, enabling sellers to improve products based on customer input.Utilizing Marketing Tools: Rufus provides insights into effective promotional strategies and helps sellers plan campaigns that resonate with their target audience. Sellers can analyze the effectiveness of past promotions to refine future marketing efforts.Optimizing Listings: Rufus assists in optimizing product listings, including titles, descriptions, and images, to enhance appeal and improve conversion rates. Sellers are advised to continuously update listings based on seasonal trends and customer feedback.
Takeaways:
Quote of the Show:
If you want a glimpse into the future today, use Perplexity AI. It’s not just faster and more accurate than Google—it’s a whole new way of searching. Imagine asking a question and getting an instant, precise answer from referenced sources. That’s the power of conversational-based search technology.
Links :
LinkedIn : https://www.linkedin.com/in/max-sinclair-ai/?originalSubdomain=uk
X : https://x.com/maxsinclair4
Website : https://www.ecomtent.ai/
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode, we explore how to harness Amazon Brand Analytics for instant cash flow. Join us with Noah Wickham, Brand Director at My Amazon Guy, who manages a portfolio exceeding $150 million ARR. Discover how to interpret key metrics, create tailored promotions, and boost your brand's visibility on Amazon. Noah shares his extensive e-commerce expertise, including strategies for data-driven decision-making that can elevate your business. Subscribe for more insights and tips on growing your Amazon brand!
Utilizing Brand Analytics for Data-Driven Decisions: Brand Analytics provides valuable insights into customer behavior, product performance, and market trends. Sellers can leverage this data to make informed decisions about inventory, pricing, and marketing strategies. Creating Targeted Promotions: Analyze sales data and customer search behavior to tailor promotions and discounts. By identifying popular products and trends, sellers can create effective, targeted promotions that drive immediate sales. Effective Coupon Strategies: Use Brand Analytics to determine which products will benefit most from coupon promotions. Ensure that coupons are strategically placed to maximize their impact without causing overlap that could diminish their effectiveness. Leveraging Customer Search Data: Understand what customers are searching for and adjust product listings accordingly. Optimize keywords, titles, and descriptions based on search data to increase visibility and attract more buyers. Monitoring and Adjusting Pricing: Regularly review pricing strategies based on competitive analysis and sales performance. Use insights from Brand Analytics to adjust prices dynamically to stay competitive and boost sales. Understanding Market Trends: Stay updated with market trends and customer preferences by analyzing data from Brand Analytics. This helps in anticipating changes in demand and adjusting business strategies proactively. Optimizing Product Listings: Improve product listings by using data insights to highlight key features and benefits that resonate with customers. This can enhance the appeal of listings and increase conversion rates.
Takeaways:Quote of the Show:
Building brand awareness on Amazon is increasingly challenging due to the influx of Chinese sellers driving a race to the bottom. While Amazon has invested in making brand presence important, they've also created an environment where the brand itself seems to matter less. Brand analytics and tailored promotions add complexity, as they target audience groups rather than emphasizing the brand's true value.
Links :
LinkedIn : https://www.linkedin.com/in/noahwickham/
Website : https://myamazonguy.com/
YouTube : https://www.youtube.com/@MyAmazonGuy/featured
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week's episode we dive into expert strategies for boosting sales and profits on Amazon with special guest Aaron Hughes. As the founder of a 7-figure private label brand and CEO of Wala, an eCommerce agency with over 90 employees, Aaron shares his journey of helping companies with overseas manufacturing and scaling profitable brands. He also discusses the power of ListButler, his AI-powered PIM-DAM software designed to optimize multi-channel content syndication. Aaron’s hands-on experience with Amazon content optimization, product listings, and conversion tactics will equip you with actionable tips to grow your business. Whether you're just starting or looking to scale, this episode is packed with valuable insights to help you dominate on Amazon. Tune in and learn how to maximize your brand's potential from one of the industry's top experts!
Optimizing Product Listings: Crafting compelling product titles, descriptions, and bullet points is crucial. Use high-impact keywords and clear language to make your listings more discoverable and persuasive. Enhancing Product Images: High-quality images are vital. Make sure your product images are clear, professional, and showcase the product from various angles. This can significantly affect click-through rates and conversions. Using AI and Automation: Leverage AI tools to analyze market trends, optimize listings, and manage inventory. AI can help in creating more effective and engaging product content that drives higher sales. Effective Use of SEO: Incorporate SEO strategies into your product listings. Use relevant keywords to improve your product's visibility in Amazon search results. Understanding the Customer Journey: Analyze customer behavior and feedback to understand their needs and preferences. Tailor your product content to address these needs and enhance customer satisfaction. Building Brand Trust: Focus on building a strong brand presence through consistent messaging and high-quality content. This helps in establishing trust and encouraging repeat purchases. Utilizing Amazon Advertising: Invest in Amazon's advertising options to boost your product's visibility. Sponsored products and other ad formats can drive traffic to your listings and increase sales.
Takeaways:Quote of the Show:
The beauty of TikTok shop lies in its simplicity: if your products are reasonably priced, influencers are enthusiastic about receiving free samples. They understand that they'll earn commissions from their posts, which turns it into a mutually beneficial arrangement. This approach not only saves you from high upfront costs but also harnesses the power of User Generated Content to drive organic success.
Links :
Email : [email protected]
LinkedIn : https://www.linkedin.com/in/aaron-hughes-28096547/
Website : https://www.listbutler.ai/
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode, we explore "How to Use Financial Metrics to Grow Amazon FBA Sales and Profits" with our guest, David Schomer. A passionate entrepreneur from Iowa, David holds degrees in Accounting from St. Louis University and has extensive experience in business consulting, including merger and acquisition due diligence, fraud investigations, and financial forecasting. Since launching over 300 SKUs on Amazon, Etsy, and Shopify in 2017, David has gained deep insights into optimizing Amazon FBA operations. In this episode, he shares strategies for leveraging financial metrics to drive growth, including key metrics for profitability, strategic pricing, cost management, revenue growth, inventory management, cash flow optimization, and financial forecasting. Tune in to discover actionable tips that will help you enhance your Amazon FBA business. Don’t forget to subscribe to the Amazon Legends Podcast for more expert advice!
Understanding Financial Metrics: The importance of grasping fundamental financial metrics to drive growth and profitability in Amazon FBA sales. This includes awareness of metrics like revenue, profit margins, and cost of goods sold (COGS). Strategic Pricing: Implementing strategic pricing based on financial insights to maximize profitability. Adjusting prices according to market conditions, competition, and cost analysis can significantly impact your bottom line. Cost Management: Keeping track of all costs associated with selling on Amazon, including inventory costs, shipping, and Amazon fees. Efficient cost management helps in improving profit margins. Profit Margins: Regularly analyzing profit margins to ensure that the business remains profitable. Identifying products with low margins and making necessary adjustments to pricing or sourcing. Inventory Management: Effective inventory management based on financial metrics helps in avoiding stock outs or overstock situations, which can impact sales and profitability. Return on Investment (ROI): Measuring ROI on marketing campaigns and other investments to determine their effectiveness and optimize future spending. Financial Forecasting: Using historical financial data to forecast future sales and profits. This helps in planning for seasonal variations and making informed business decisions.
Takeaways:Quote of the Show:
Growing 100% year over year might make others think you’re cash flow rich, but in reality, it can feel quite the opposite. With a long cash conversion cycle, avoiding stock outs and managing reorders can strain your finances. Even though you may feel cash flow poor, remember that you're still building a valuable asset.
Links :
LinkedIn : https://www.linkedin.com/in/david-schomer-b08a0a41/
Website : https://firingtheman.com/
Email : [email protected]
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode we delve into "How to Scale and Grow Amazon FBA Sales With A Small Number of Products" with Jordan Socran, a late-bloomer entrepreneur who has successfully transformed his career from enterprise software sales to building a multimillion-dollar electronics repair brand and launching Veryplants Inc. His brand quickly became the #1 bestseller on Amazon Canada in the ‘Gardening Soil’ category, achieving 7-figure sales in its second year. Discover Jordan’s effective strategies for selecting the right products, his market dominance tactics, and insights into building a standout brand. Whether you’re looking to maximize your Amazon FBA growth or refine your product strategy, Jordan’s real-world experience provides actionable tips to elevate your e-commerce business. Don’t miss out—subscribe now for more expert advice!
Focus on Quality and Optimization: Concentrate on optimizing your product listings and ensuring high quality. This involves crafting detailed and engaging product descriptions, using high-quality images, and making your listings SEO-friendly to attract and convert potential buyers. Leverage Customer Feedback: Utilize customer reviews and feedback to improve your products and listings. Positive reviews not only build trust but also enhance your product’s visibility on Amazon. Aim for a high number of reviews, as they indicate product credibility and customer satisfaction. Effective Pricing Strategies: Implement competitive pricing strategies. Analyze competitors’ pricing and adjust your prices accordingly to stay competitive while maintaining healthy profit margins. Streamline Operations: Optimize your supply chain and inventory management. Efficiently managing your inventory helps avoid stockouts and overstock situations, which can impact your sales and cash flow. Expand Product Offerings Strategically: Even with a small number of products, consider expanding your product line strategically. Adding complementary products or variations can capture more market share and increase sales without overwhelming your operations. Build a Strong Brand Presence: Focus on building and promoting your brand. A strong brand presence can differentiate you from competitors and foster customer loyalty. Use Amazon’s Brand Registry to protect and enhance your brand.
Takeaways:Quote of the Show:
Amazon offers A/B testing to experiment with product titles, descriptions, bullets, images, and pricing. Depending on your brand registry setup, you can perform simultaneous testing using Amazon's manage experiments. This allows you to make data-driven decisions by reviewing detailed reports on customer interactions.
Links :
Website : https://www.veryplants.com
LinkedIn : https://www.linkedin.com/in/jordansocran/?originalSubdomain=ca
Email : [email protected]
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode, we explore the essential strategies for launching products successfully on Amazon with Steven Pope, founder of My Amazon Guy. Steven, a bestselling author and eCommerce expert, shares his proven methods for researching market trends, crafting standout product listings, and executing effective marketing strategies. Discover the importance of agility in responding to market feedback, engaging with customers to boost reviews, and using data analytics to enhance your launch strategy. With over $20 million in annual revenue and experience managing 400+ brands, Steven provides invaluable insights to help you excel in the competitive Amazon marketplace. Tune in for actionable tips and strategies to make your product launch a success! Subscribe to the channel, hit the notification bell, and don’t miss more episodes of the Amazon Legends Podcast.
Thorough Research: Understanding the market, competition, and customer needs is crucial. Conduct comprehensive research to identify trends and gaps in the market. Effective Product Listings: Craft high-quality, compelling product listings. Focus on clear, detailed product descriptions, high-resolution images, and optimized keywords to enhance visibility and attract buyers. Agility and Speed: Be quick to adapt and make decisions. The ability to move fast and implement changes efficiently can set you apart from competitors. This includes responding to market feedback and making necessary adjustments swiftly. Strong Marketing Strategy: Develop a robust marketing plan that includes promotional tactics such as discounts, giveaways, and targeted ads to generate buzz and drive traffic to your product listings. Customer Engagement: Build strong relationships with customers by engaging with them through reviews, feedback, and personalized responses. Positive customer interactions can lead to repeat business and positive word-of-mouth. Utilize Data Analytics: Leverage data and analytics to make informed decisions about product performance, customer behavior, and marketing effectiveness. Use this data to refine strategies and optimize results.
Takeaways:Quote of the Show:
When first launching a product, I recommend putting 80% of your budget into broad match and auto campaigns and go for some long tail keyword wins. You'll discover a lot of new keywords and figure out what's going to have the biggest impact. Never negate a good keyword. If you have a keyword that's working on broad match or auto, leave it alone. It will continue to produce for you for all time.
Links :
https://www.linkedin.com/in/steven-pope/
https://youtube.com/myamazonguy
https://www.facebook.com/myamazonguys/
https://twitter.com/myamazonguy
https://www.instagram.com/stevenpopemag/
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode, we delve into the essential tips for handling Amazon financials with experts from A2X, Ellen Main and Iona Bird. Ellen, A2X's Partner Marketing Manager, brings her expertise in ecommerce accounting and is the driving force behind the A2X Partner Program, connecting accountants and bookkeepers. Iona, Head of Customer Experience and People at A2X, combines her corporate accounting and SaaS experience to lead A2X's customer service and operational excellence. Discover how to streamline financial processes, utilize powerful tools like A2X, manage multi-channel sales, and avoid common financial mistakes. Learn the importance of strong support systems and get practical advice to transform your approach to Amazon financials. Tune in for valuable insights and actionable strategies to boost your Amazon business. Subscribe to the Amazon Legends Podcast for more expert tips and strategies!
Authenticity and Transparency: Authentic communication and transparency in handling financial matters can enhance trust with clients and partners. Being upfront about processes and challenges helps in building strong business relationships. Free Trials and Onboarding: Many financial tools, like A2X, offer free trials. Amazon sellers should take advantage of these to evaluate the tool’s fit for their needs before committing to a subscription. Support and Customer Service: Reliable support is crucial. Tools like A2X provide excellent customer support, including direct contact options. This support is valuable for troubleshooting and ensuring smooth operation. Accurate Financial Reporting: Proper financial reporting is essential for understanding business performance and making informed decisions. Tools that automate and streamline this process can save time and reduce errors. Cost of Inaccuracy: The cost of not using financial management tools can be significantly higher than the subscription fees. Inaccurate financial records can lead to costly mistakes and missed opportunities. Consolidated vs. Separate Channel Pricing: When managing multiple sales channels, negotiating consolidated pricing with service providers can lead to better rates and reduced overall costs. Step-by-Step Setup Instructions: Utilize detailed setup instructions provided by financial tools to ensure proper configuration and integration with Amazon and other sales channels.
Takeaways:Quote of the Show:
The biggest thing about Amazon selling is actually having stock, having the right stock, and being able to analyze it in the right way. It's not just about having products available; it's about managing your inventory efficiently to avoid running out of stock and losing rankings. You can't have a top line if you don't have stock to sell, and proper inventory management is crucial for maintaining your sales and business growth.
Links :
Website: https://www.a2xaccounting.com/
Email : [email protected]
Want To Level Up Your Business? Register With Our Sponsors
Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode our guest Jason R. Boyce, CEO and Founder of Avenue7Media, delve into essential strategies for building a strong brand and beating competition without cutting prices. With over 17 years as a Top 200 Amazon Seller, Jason shares insights on optimizing product listings, highlighting unique value, and creating a compelling brand story. Learn how to enhance customer experience, use strategic pricing, and engage effectively with customers. Jason’s 7Avenues Strategy, detailed in his book, exemplifies his dedication to empowering Amazon sellers and brand owners. Don’t miss these actionable tips to elevate your brand and succeed in the Amazon marketplace! Subscribe for more insights from the Amazon Legends Podcast.
Optimize Listings: Use high-quality images, compelling descriptions, and targeted keywords to enhance product visibility and appeal. Highlight Unique Value: Emphasize what sets your brand apart through unique product features or exceptional service. Branding and Storytelling: Develop a strong brand identity and share your story to connect with customers and foster loyalty. Enhance Customer Experience: Focus on excellent customer service, easy returns, and a seamless shopping experience to build repeat business. Quality Packaging: Invest in attractive packaging that reflects your brand and enhances the customer experience. Strategic Pricing: Use strategies like bundling or limited-time promotions instead of cutting prices to maintain value. Engage with Customers: Build strong relationships through social media and email marketing to understand needs and gather feedback. Ensure Quality Control: Maintain high product standards to build a positive reputation and reduce returns. Utilize Data: Use analytics to track performance and make informed decisions.
Takeaways:Quote of the Show:
In today's market, the goal isn't to compete for the lowest price. Instead, you should aim to captivate those who are willing to pay more for a premium experience. Speak directly to those who seek connection with the brand, who value quality and are influenced by compelling content. This approach will help you stand out and justify a higher price.
Links :
Website : https://avenue7media.com/
LinkedIn: https://www.linkedin.com/company/avenue7media/
LinkedIn: https://www.linkedin.com/in/jasonrboyce/
Email : [email protected]
Want To Level Up Your Business? Register With Our Sponsors
Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week's episode of the Amazon Legends Podcast with Michael Erickson Facchin, CEO and founder of Ad Badger. With nearly a decade of expertise in Amazon PPC (Pay-Per-Click) advertising, Michael reveals the essential metrics Amazon sellers must track to achieve high returns on their ad investments. Discover how to optimize Return on Advertising Spend (ROAS), enhance conversion rates, manage Cost Per Click (CPC), and strategically allocate your ad budget. Michael also shares insights on effective campaign optimization techniques and automation tools like Ad Badger and Search Scientists, along with the benefits of engaging with the ecommerce growth community through Core Community. Whether you're a seasoned seller or new to Amazon, this episode offers valuable tips and strategies to boost your advertising success. Watch the full episode now and unlock the secrets to optimizing your Amazon ads! Subscribe to the Amazon Legends Podcast for more expert insights and strategies.
Understanding Metrics and KPIs: It's crucial to grasp the difference between various performance metrics and KPIs. This understanding helps in measuring the effectiveness of Amazon advertising strategies and making informed decisions. Focus on Key Metrics: Sellers should focus on key metrics like ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend), and TACoS (Total Advertising Cost of Sales) to evaluate the performance of their ad campaigns. These metrics provide insights into the efficiency and profitability of advertising efforts. Strategic Planning and Budget Allocation: Successful Amazon advertising involves strategic planning and proper budget allocation. Knowing how to allocate the budget based on performance data ensures that the ad spend generates optimal returns. Optimization of Ad Campaigns: Regularly optimizing ad campaigns based on performance metrics is essential. This includes adjusting bids, refining targeting, and managing keywords to improve the return on ad spend. Utilizing Advanced Tools: Leveraging advanced advertising tools and software can provide deeper insights into campaign performance. Tools like those offered by AdBadger or Search Scientists can help automate and optimize advertising strategies for better results. Community and Networking: Engaging with communities and forums, such as Core Community, can provide valuable insights and strategies from other sellers and industry experts. Networking and sharing experiences can enhance advertising tactics and overall performance.
Takeaways:Quote of the Show:
Would you rather have 10 exact match keywords each getting one conversion a month or one broad match keyword achieving 10 conversions a month? The math is the same, but the broad match keyword is easier to control and more likely to improve your ACOS.
Links :
Website : https://www.adbadger.com/
Website : https://www.searchscientists.com/
Website : https://corecommunity.io/
Want To Level Up Your Business? Register With Our Sponsors
Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode with with Andrew Tookey, Co-Founder & CMO of iDerive and a former 10-year Amazonian, as he reveals Amazon's hidden strategies and tools! With experience launching key programs like Fulfillment By Amazon (FBA), Seller Fulfilled Prime, and Brand Analytics, Andrew shares essential insights on optimizing product listings, leveraging Amazon’s advertising tools, and making data-driven decisions. Learn how to enhance your customer experience, use Amazon’s resources effectively, and stay ahead in the dynamic Amazon marketplace. Andrew, who managed top brands and surpassed $1B in revenue, now brings his expertise to iDerive, where advanced AI tools optimize every facet of selling on Amazon. Whether you're a new seller or refining your strategy, this episode offers actionable advice to elevate your Amazon business.
Amazon’s Culture: Understanding the culture and internal dynamics of Amazon can offer valuable insights into how the platform operates and what strategies work best. Targeted Advertising: Emphasizes the importance of targeted advertising and the use of Amazon's tools to reach specific customer segments. Leveraging Amazon’s advertising solutions effectively can enhance visibility and drive sales. Product Listings: Focus on optimizing product listings with detailed descriptions, high-quality images, and relevant keywords to improve searchability and attract potential buyers. SEO Strategies: Implementing SEO best practices for Amazon’s search engine to enhance product visibility and increase conversion rates. Analytics Utilization: Using Amazon’s data analytics tools to monitor performance, track metrics, and make informed decisions. Data-driven strategies help in understanding market trends and optimizing sales efforts. Customer Feedback: Importance of managing and responding to customer reviews and feedback to build a positive reputation and improve customer satisfaction. Utilizing Amazon’s Tools: Leveraging various tools and resources offered by Amazon, such as Seller Central, to streamline operations and enhance efficiency. Third-Party Solutions: Exploring third-party tools and services that integrate with Amazon to optimize inventory management, pricing strategies, and marketing efforts.
Takeaways:Quote of the Show:
Amazon Brand Analytics helps you understand customer search and purchase behavior, providing demographic insights like age, gender, income, and education. It offers transparency with the top 2 million search terms on Amazon every week, ranked by search frequency. The highest volume terms are ranked first, showing the most popular search terms on Amazon.
Links :
Website: https://www.iderive.com/
LinkedIn: https://www.linkedin.com/company/iderive
Want To Level Up Your Business? Register With Our Sponsors
Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week's episode we discover the "Top 10 Amazon PPC Campaigns" with expert insights from Ritu Java, CEO of PPC Ninja, on the Amazon Legends Podcast. Ritu shares invaluable strategies for maximizing ROI through data-driven PPC tactics, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Learn advanced techniques like keyword targeting, bidding strategies, and ad copy optimization. Leverage product targeting and competitor analysis to excel in the competitive Amazon marketplace. Ritu's expertise, recognized at events like Amazon Accelerate and the Prosper Show, ensures this episode is packed with actionable insights. Hit play now and subscribe to Amazon Legends Podcast for more eCommerce strategies!
Campaign Types: Understand different types of PPC campaigns on Amazon, such as Sponsored Products, Sponsored Brands, and Sponsored Display. Each serves different purposes like product visibility, brand awareness, and targeting. Keyword Targeting: Use relevant keywords effectively. Consider both broad and specific keywords to capture different levels of search intent and customer segments. Bid Strategy: Implement a competitive bidding strategy. This involves balancing between bid amounts and campaign goals to maximize visibility and sales. Campaign Budgeting: Allocate budgets wisely across campaigns. Monitor and adjust budgets based on campaign performance and ROI. Campaign Monitoring: Regularly monitor campaign performance metrics such as ACOS (Advertising Cost of Sales), impressions, clicks, and conversions. Use these insights to optimize campaigns. Negative Keywords: Use negative keywords effectively to filter out irrelevant traffic and reduce ad spend wastage. This improves the quality of traffic and enhances ROI. Product Targeting: Utilize product targeting options to reach specific ASINs or product categories that align with your target audience and product niche. Campaign Segmentation: Segment campaigns based on product categories, performance metrics, and targeted keywords. This allows for better control and optimization of each campaign. Competitor Analysis: Monitor competitor campaigns and adjust strategies accordingly. Understand competitor keywords, bidding strategies, and ad placements to stay competitive.
Takeaways:Quote of the Show:
Search query performance provides organic data from Amazon, including the top 100 keywords for each ASIN in your catalog. These keywords indicate what Amazon deems relevant to you. Sometimes, you might have fewer than 100 keywords, but that's fine. Download whatever you get from the SQP and convert these keywords into single keyword campaigns. Use either broad match modifiers or exact match to run parallel campaigns with these keywords.
Links :
LinkedIn : https://www.linkedin.com/in/ritujava?originalSubdomain=ca
Website : https://www.ppcninja.com/
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode we explore "How to Increase Conversion by Using AI" with our esteemed guest, David Dwek, founder of Market Share Growth. With a background steeped in analytics and ecommerce, David has honed his expertise over the years, specializing in Amazon strategy and leveraging AI to optimize product listings and drive higher conversion rates. From his early days crafting compelling copy to becoming a sought-after consultant in ecommerce analytics, David shares practical insights and real-world examples that highlight the transformative impact of AI on consumer behavior and sales strategies. Whether you're a seasoned seller looking to refine your approach or a newcomer navigating the complexities of online selling, this episode offers actionable advice to harness the power of AI effectively. Tune in now to gain invaluable tips and strategies that can elevate your Amazon selling strategy and stay ahead in the competitive ecommerce landscape! Remember to like and subscribe for more expert insights on maximizing your online sales!
Understanding Audience Targeting: Use AI to analyze customer data and behavior patterns to precisely target your audience segments.Optimizing Product Listings: Utilize AI-driven tools to optimize product titles, descriptions, and keywords based on performance analytics and trends.Enhancing Pricing Strategy: Implement dynamic pricing algorithms powered by AI to adjust prices in real-time, optimizing for maximum sales and profitability.Improving Customer Engagement: Use AI to personalize customer interactions, such as automated email campaigns and chatbot responses tailored to customer preferences.Predicting Trends and Demand: Leverage AI predictive analytics to forecast market trends and anticipate demand shifts, ensuring adequate stock levels and strategic product launches.Automating Advertising Campaigns: Utilize AI for automated ad placements and optimizations across platforms like Amazon Advertising, maximizing ad spend efficiency.Enhancing User Experience: Implement AI-powered recommendations and personalized shopping experiences to increase cross-selling and upselling opportunities.Monitoring and Analytics: Use AI-driven analytics to monitor performance metrics, detect patterns in customer behavior, and identify areas for improvement in conversion rates.
Takeaways:
Quote of the Show:
Most people don't really understand their products. Sellers sell features, customers buy solutions. When you understand the solutions, you can modify the way your product is presented to address those solutions. This light bulb moment changes the way you think, connecting you to the customer and making you smarter, enabling better decisions.
Links :
LinkedIn : https://www.linkedin.com/in/daviddwek/
Email : [email protected]
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week's episode we dive deep into strategies on how to leverage Amazon Influencer and Amazon Live to beat the competition! Our guest, Carlos Alvarez, a seasoned 9-figure Amazon seller and founder of Wizards of Ecom, the world's largest Amazon Meetup group, shares nearly 15 years of expertise in Amazon selling and digital marketing. Discover insider tips on using Amazon Influencer to build brand authority and drive sales, effective strategies for leveraging Amazon Live to engage your audience and boost conversions, and key tactics to stay ahead in the ever-evolving Amazon marketplace. Whether you're starting out or a seasoned seller, this episode is packed with actionable advice to supercharge your Amazon business. Don't miss out—hit play now and learn from one of the industry's leading experts!
Targeted Audience Reach: Amazon Influencer allows sellers to target specific demographics and interests by collaborating with influencers who resonate with their product niche, ensuring more relevant and engaged audiences.Enhanced Product Visibility: Through Amazon Live, sellers can showcase their products in real-time, demonstrating features, answering customer queries, and offering exclusive deals, thereby increasing product visibility and driving immediate sales.Community Building: Both Amazon Influencer and Amazon Live facilitate community building efforts. Sellers can engage directly with customers, cultivate relationships, and foster a loyal customer base through interactive sessions and personalized interactions.SEO Benefits: Leveraging Amazon Influencer and Amazon Live can positively impact SEO efforts by increasing product visibility in Amazon's search results and enhancing overall brand recognition and authority.Adapting to Trends: Staying updated with emerging trends in influencer marketing and live streaming on Amazon enables sellers to adapt their strategies effectively, staying ahead of competitors and maximizing their reach and impact.Measurable ROI: By analyzing metrics such as engagement rates, conversion rates, and customer feedback from influencer campaigns and live sessions, sellers can measure the ROI of their efforts and optimize future campaigns for better results.Long-Term Brand Growth: Consistent use of Amazon Influencer and Amazon Live helps in building a sustainable brand presence, fostering long-term growth, and establishing a competitive edge in the dynamic e-commerce landscape.
Takeaways:
Quote of the Show:
Amazon's new post program allows us to post vertical videos that truly stand out. This innovative approach, combined with the ability to track performance in your dashboard and leverage authentic, high-converting content as sponsored brand video ads, is proving to be a game-changer.
Links :
Website : https://wizardsofecom.com/
LinkedIn : https://www.linkedin.com/in/wizardsofecom/
Mobile Phone: 305-902-1283
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
This week, we dive into the Amazon Creator Connections Program and how it can boost your sales. Our guest, Liz Saunders, an Amazon veteran, shares her journey from seller to influencer and now founder of Fluencer Fruit, a boutique agency that connects Amazon sellers with influencers. Liz, a mom of three and wife to Adam, offers specialized tools and coaching for Amazon influencers and sellers. Tune in to learn about the Creator Connections Program, its integration with Amazon's affiliate program, and tips on connecting with influencers. Discover how to set up and manage campaigns, create content, and evaluate influencers. Get insights into building relationships with influencers and leveraging user-generated content. Plus, hear about the future of Amazon's data access and API for the Creator Program. Listen now, subscribe for more expert tips, and share this episode with fellow Amazon sellers.
Understanding Amazon's Creator Connections Program: The program is an offshoot of Amazon's affiliate program for on-site content creators, allowing influencers to create content that can be attributed to sales. Attribution Model: The program likely uses a last-touch attribution model, crediting the last influencer video watched before a purchase, though there is uncertainty about the attribution if items sit in the cart for a week. Joining the Program: Sellers don't need specific enrollment but can directly reach out to influencers, with Creator Connections being invite-only for brands and content creators. Reaching Out to Influencers: Influencers with Amazon storefronts earn commissions, and sellers can find and contact them through their storefronts and social media profiles linked there, using the Creator Connections platform to host campaigns. Campaign Setup and Management: Post campaigns detailing brand awareness, free samples, and extra commission offers, allowing influencers to join and communicate directly with sellers, who can track views, helpful votes, and sales. Leveraging User-Generated Content (UGC): UGC is valuable for its authenticity and can validate products, with influencer feedback enhancing product listings and marketing materials. Amazon's Data and API Development: There is anticipation that Amazon will eventually provide more data access and possibly a dedicated API for the Creator Program, similar to their advertising and attribution APIs.
Takeaways:Quote of the Show:
One of the most interesting aspects of the Amazon Influencer Program is that it creates a win-win scenario for everyone involved: influencers earn commissions, sellers boost their conversion rates, Amazon increases sales, and buyers make more confident purchasing decisions.
Links :
Website : https://fluencerfruit.com/
Linkedin : https://www.linkedin.com/in/liz-saunders/
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode of Amazon Legends, we delve into Amazon's new AI systems, Rufus and Cosmo, revolutionizing platform sales. Vanessa Hung, founder of Online Seller Solutions, joins us to optimize catalog, inventory, and account health. From eCommerce Account Manager to Amazon expert and Sellerverse creator, Vanessa shares insights on AI's impact on search results, product recommendations, and audience targeting. Discover why audience-based targeting is crucial and how to update your listings for AI. Gain tips on DSP integration for ad spend optimization, navigating new fees, efficient packaging, and shipping strategies. Stay ahead with expert strategies on Amazon.
AI Systems Overview: Amazon's new AI systems, Rufus and Cosmo, enhance search results, product recommendations, and target audiences through behavior and demographic data integration. Shift from Keywords to Audiences: Advertising will transition from keyword-based to audience-based targeting, requiring sellers to understand customer behavior and demographics. Increased Efficiency and Revenue: New AI algorithms prioritize customer preferences, resulting in a 0.7% revenue increase from a 10% traffic change, showcasing the system's effectiveness. Importance of Updating Listings: Sellers should update product listings using Amazon's AI to ensure accurate categorization and better alignment with new systems. Combining DSP with Sponsored Campaigns: Integrating DSP with traditional sponsored campaigns will enhance audience targeting and optimize ad spend. Impact on Fulfillment and Fees: Sellers must prepare for changes in fees related to product storage and shipping as Amazon updates its fulfillment processes. Learning and Adaptation: Staying informed and adaptable through webinars, communications, and community engagement is essential for success amid continuous changes. Opportunities in Efficiency: Utilizing tools and strategies, such as re-engineering packaging and leveraging programs like shipping in non-packaging, can reduce costs.
Takeaways:Quote of the Show:
In the past, listing creation revolved around targeting specific keywords for titles, bullet points, and descriptions. It allowed control over product visibility based on these keywords. But now, with AI analyzing content, it goes beyond mere keyword targeting. AI understands not just the content, but also customer experiences from reviews, questions, videos, and images. This complexity requires approval from AI before products are shown to customers.
Links :
Linkedin : https://www.linkedin.com/in/vanessaamazonproblemsolver/
Website : https://www.onlinesellersolutions.com/
Email : [email protected]Want To Level Up Your Business? Register With Our Sponsors
Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode, we explore "The Success Formula to Remove Negative Reviews" with guest Danan. Learn key strategies for managing and removing negative reviews on Amazon, including identifying guideline violations, using tools like ChatGPT for analysis, and persistently filing removal requests through Amazon Brand Registry. We discuss identifying reviewer patterns, supporting claims with clear data, and professional help from services like TraceFuse for daily monitoring and effective review management. Danan, who began his Amazon journey in 2010 with his wife Jade, shares insights from their extensive experience in supplement sales, arbitrage, private label, handmade, and wholesale, now focusing on brand management. Married for 18 years, they have three daughters and a love for adventure. Danan enjoys 4x4 expeditions, camping, dirt bikes, and exploring different cultures. He is also FEMA certified and has assisted in disaster responses globally. Gain valuable insights from Danan’s expertise and enhance your Amazon selling strategy. Don’t forget to like, comment, and subscribe for more expert tips!
Focus on Amazon’s Interests: Highlight how the negative review harms customer experience and Amazon’s reputation, not your own sales.Check Community Guidelines: Compare reviews against Amazon’s guidelines to identify violations such as inappropriate language or false claims.Use Analysis Tools: Utilize tools like ChatGPT to analyze reviews for guideline violations.Persistent Filing: File removal requests through Amazon Brand Registry and follow up persistently. Don’t accept the first "no."Identify Review Patterns: Check if the reviewer leaves similar negative reviews for other products, strengthening your case.Data-Driven Requests: Support your claims with clear, simple, and factual data.Consider Professional Help: Use services like TraceFuse for monitoring and managing reviews.Automated Monitoring: Employ services that monitor your listings daily for new violations.Direct Communication: In extreme cases, contact higher-level Amazon staff with clear, factual arguments about the legitimacy of your product.Stay Objective: Keep personal emotions out of your communications with Amazon. Stick to facts and guidelines.
Takeaways:
Quote of the Show:
Amazon cares about their customers, So as long as you come from the point of view of this is about you and your customers, they tend to listen to what you say.
Links :
Email : [email protected]
Website : https://tracefuse.ai/
LinkedIn : https://www.linkedin.com/in/danancoleman/
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TraceFuse is thrilled to be partnered with Amazon Legends and to be featured in their fantastic content. With over 8,500 negative product reviews removed on Amazon for our customers, we’d like to do the same for Amazon Legends Podcast listeners and extend a special offer.Go to tracefuse.ai/amazonlegends to book a meeting and get your first two reviews removed for free – a $500 value. We look forward to removing your negative Amazon reviews!
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In this week's episode, we discuss profit-boosting strategies with Chad Rubin, an e-commerce veteran. Chad, who has built and sold companies like Skubana and The Prosper Show, shares insights on pricing strategies, data-driven decisions, and AI in e-commerce. Key points include optimizing Amazon listings, managing ad spend with POAS, and understanding algorithmic brands' future. Chad's extensive experience and passion for e-commerce success are evident. He's also a global speaker and author of the Amazon bestseller "Cheaper, Easier, Direct." Like, comment, and subscribe for more finance and e-commerce insights!
Data-Driven Decisions: Aggregators and successful sellers leverage data science teams to drive decisions. This approach, known as algorithmic branding, involves using algorithms for PPC, inventory management, and pricing to optimize business operations. Understanding and Adapting to Fees: Sellers need to get used to Amazon's changing fee structure. Operating smarter by predicting inventory levels, adjusting prices, and being efficient with inventory can help maintain profitability despite fee increases. Profit on Ad Spend (POAS): Instead of focusing on ACOS (Advertising Cost of Sales), consider using POAS, which takes into account the total cost of delivering a unit to the customer. This metric provides a clearer picture of profitability. Bundle and Pack Products: To avoid price competition, consider selling products in bundles or packs. This approach can create additional value for customers, making direct price comparisons with competitors more difficult. Optimize Pricing: Use dynamic pricing strategies to adjust prices based on demand and competition. By harmonizing price and ad spend, sellers can increase their contribution profit. External Traffic: Analyze and optimize external traffic sources in addition to organic and paid traffic within Amazon. A higher percentage of external traffic can diversify sales channels and reduce dependency on Amazon's internal ecosystem.
Takeaways:
Quote of the Show:
Start adjusting prices to understand their impact on your objectives. I created it out of necessity when nothing on the market met my needs. Start by creating a spreadsheet with your ASIN and objective, then input all relevant factors like price, fees, ad spend, and competition. See how price adjustments affect your goals.
Links :
Website – Profasee : https://profasee.com/Twitter – Profasee : https://twitter.com/theeprofasee
LinkedIn – Profasee : https://www.linkedin.com/company/81280009
LinkedIn – Personal : https://www.linkedin.com/in/itschadrubin/
Twitter – Personal : https://twitter.com/itschadrubin
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. -
In this week’s episode, we dive into a lively debate: should you launch your product on Amazon or your own website first? Our guest, Alex, the Founder of Profit Whales and the Witi Witi Brand, shares his entrepreneurial journey and insights into e-commerce and Amazon selling. Alex’s story from a middle-class family in Ukraine to a successful entrepreneur is inspiring. He discusses the pros and cons of launching on Amazon vs. your own website, how Amazon's advertising algorithms work, and his personal entrepreneurial journey. Highlights include the power of Amazon’s platform vs. the control of your own website, case studies, shipping costs, and Alex’s journey from Ukraine to founding Profit Whales. Don’t forget to like, comment, and subscribe for more insightful episodes every week!
Visibility and Competition: Amazon provides immediate access to a large customer base and high visibility. Selling on your own website reduces competition but requires significant effort to drive traffic.Advertising Costs: Amazon's ad costs are high if your product doesn’t convert well, while your own website allows controlled ad spend but requires investment to drive traffic through other channels.Customer Acquisition and Retention: Amazon offers instant trust through reviews and ratings. Your own website allows direct customer relationships and personalized marketing.Pricing and Profit Margins: Amazon's fees impact profit margins but simplify fulfillment. Your own website avoids these fees but incurs fulfillment and customer service costs.Brand Control and Differentiation: Amazon makes brand differentiation challenging but ensures visibility. Your own website offers complete branding control and unique marketing opportunities.Operational Challenges: Amazon handles logistics and customer service via FBA. Your own website requires managing these but provides greater control over operations.Risk and Investment: Amazon is less risky initially due to its audience and trust. Building your own website requires upfront marketing investment but can yield higher long-term rewards.Strategic Flexibility: A hybrid approach can be effective: start on Amazon for reach, then build your own website to diversify sales channels and reduce dependency on Amazon.
Takeaways:
Quote of the Show:
Launching a product on Amazon requires a strategic investment in verified reviews, which can cost over $100 each. Without this, you risk losing visibility and facing high advertising costs. That's why I'm choosing to launch my product outside of Amazon for better traffic and growth opportunities.
Links :
LinkedIn : https://www.linkedin.com/in/nyezhnyk
Instagram : https://www.instagram.com/nyezhnyk/
Website : https://profitwhales.com/
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today. - Show more
