Episodes
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In this powerful episode of Amplify with Purpose, Odette de Beer explores how true leadership and business success are built — not through striving, but through identity.
Drawing from scripture, the image of God’s table, and the journey of Abraham, Odette unpacks how our identity shapes how we lead, build, and influence. You’ll discover why leadership grounded in identity is sustainable, life-giving, and deeply impactful.
Odette also shares her T.A.B.L.E. framework — a practical guide to help you align your leadership with who you were created to be.
If you’re a business owner, entrepreneur, or leader who desires to build from authenticity and purpose, this conversation will leave you inspired — and ready to take your next step.
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What if your biggest breakthrough isn’t behind more strategy—but behind more truth?
In this powerful and personal episode of Off Topic but On Point, Odette de Beer is joined by Dr Janine Do Cabo and Pastor Christo Pretorius to unpack one of the most foundational questions we can ever ask: Who am I, really?
They dive into:
Why most people don’t lose their identity—they never knew it to begin withThe role silence plays in rediscovering who you are (and why distraction is delaying your destiny)The difference between becoming more versus doing moreWhat happens when you let go of who they expect you to be—and step into who you were always meant to becomeFrom childhood conditioning to spiritual formation, this conversation isn’t a pep talk. It’s a permission slip.
💡You’ll walk away with:
A practical “FIND” framework to rediscover identitySoul-level questions that unlock personal clarityA reminder: you don’t need to hustle to become—you need to believe deeper.This is the kind of episode that sits with you for days.
If you’ve ever wrestled with identity, labels, or letting go of the version of you that was built to survive—this one's for you.
🔔 Hit follow. 📤 Share this with someone in their becoming season. 🧭 Ask yourself: Who would I be without fear—and what’s the one decision I’d make from that version of me?
Watch the Youtube here
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Missing episodes?
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Effective leadership tips insights from Christo the 'Expander'
Welcome back to Amplify With Purpose, where we delve into purposeful living and leadership. Today's special guest is Christo, also known as 'The Expander,' who shares his insights on effective leadership. They discuss essential qualities such as caring, connecting, communicating, complimenting, and reflecting on valuable life experiences. The conversation underlines the importance of self-awareness, feedback, and practical tips for developing a unique leadership style. Christo also shares personal stories and the influences that shaped his leadership journey, highlighting the role of authenticity and reflection in growing as a leader.
00:00 Welcome to Amplify with Purpose
00:30 Introducing Christo: The Expander
01:50 Essential Qualities of Effective Leadership
06:56 Christo's Leadership Journey
13:29 Overcoming Leadership Challenges
21:28 Influences and Lessons in Leadership
25:33 Practical Tips for Developing Leadership Skills
27:35 Embracing Leadership Challenges
28:36 The Importance of Responsibility in Leadership
29:14 Practical Steps to Develop Leadership
32:42 Misconceptions and Mistakes in Leadership
41:33 The Role of Feedback in Leadership Development
52:13 Final Thoughts on Leadership
Watch the YouTube video here.
Follow Odette on Social Media:
Instagram, Facebook, Linkedin, Substack, website
Connect with Christo, the Expander
Instagram, Linkedin, website
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In this raw and powerful episode of Off Topic But On Point, Odette de Beer sits down with Dr. Janine Do Cabo and Pastor Christo Pretorius to unpack the unglamorous side of obedience, leadership, and purpose-driven work.
This isn’t a highlight reel—it’s the conversation most leaders avoid. Together, they dive into the emotional cost of conviction, why influence without depth feels empty, and how to keep showing up when no one’s clapping. If you've ever wondered whether you're behind, off track, or just tired of waiting for the "breakthrough moment"—this one’s for you.
Whether you're leading a business, building something from scratch, or quietly staying faithful behind the scenes, this episode reminds you: you’re not late—and you’re not alone.
What you'll hear:
Why obedience rarely looks impressiveThe difference between pace and purposeNavigating the grief of letting go of old identitiesReal talk on leadership, timing, and becoming who you're called to beTune in for a grounded, real-world conversation that blends wisdom, business, and bold faith.
Watch the episode here
Follow Odette on Social media: Instagram, Facebook, Linkedin
Subscribe for more real conversations that blend strategy with soul →
Share this episode with a friend who’s building something that matters.
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This week on Off Topic but On Point, we’re digging into the tension between staying grounded and staying open. Odette de Beer is joined by Dr. Janine Do Cabo and Pastor Christo Pretorius for a real, unscripted conversation about what it looks like to lead with conviction—and still hold things loosely.
We explore childhood lessons, business decisions, shifting beliefs, and the moments that challenge our mindset. From the truth behind “the rich rent” to parenting in today’s world, this one is full of honesty, humour, and hope.
If you're in a season of questioning, holding on, or letting go—this is your reminder that it’s not the end if it hasn’t ended well.
⏱ Episode Timestamps:
00:00 – Welcome: Why we go off topic (on purpose)
01:15 – Simon Sinek's quote that sparked it all: “Strong convictions, loosely held”
04:30 – The “hurt the soul” test: What Dr J’s mum taught her about flexibility
06:45 – Letter vs. spirit of the law: How our upbringing shapes leadership
08:30 – Breaking stupid rules & rethinking business perfectionism
11:00 – Renting vs. owning: Is it financial wisdom or emotional safety?
16:00 – Parenting dilemmas & what it teaches us about resilience
22:30 – The emotional vs. financial cost of decisions
26:00 – Why context matters: The danger of applying global advice locally
31:00 – What we know for sure: The power of faith and perspective
36:45 – When it’s hard: Why your pain has purpose
40:00 – A reminder for anyone in a hard season: “It’s not going to last”
42:00 – You’re closer than you think: The breakthrough is on its way
45:00 – David’s lion and bear: Why your past fights matter
51:00 – Final encouragement & prayer for listeners
📩 Got questions or reflections? email your questions and comments to [email protected] or send me a note @odette_de_beer_amplify_purpose on Instagram.
remember to like and subscribe,
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Work-Life Integration: Strategies for Balancing Your Personal and Professional Dreams with Dr. Janine Do Cabo In this episode of Amplify with Purpose, host Odette de Beer talks with Dr. Janine Do Cabo about mastering work-life integration. They discuss transitioning beyond the traditional notion of work-life balance to create a harmonious blend of professional success and personal fulfilment.
Timestamps:
00:00 Introduction to Amplify with Purpose
00:50 Welcoming Dr. Janine Do Cabo
01:27 The Concept of Work-Life Integration
05:46 Practical Strategies for Integration
11:15 Challenges and Real-Life Examples
17:08 Encouraging Integration in Professional Teams
25:02 Practical Tips for Better Integration
34:03 Key Takeaway from Today's Episode
38:07 Closing Remarks
Watch the full YouTube video here.
Watch the highlight reel here
Follow Odette on Social Media:
Instagram, Facebook, Linkedin, Substack, website
Follow Dr Janine on Social Media:
Facebook Business: https://web.facebook.com/janinedocabo.co.zaInstagram: https://www.instagram.com/janinedocabo.co.za/LinkedIn: www.linkedin.com/in/janinedocaboWebsite: https://janinedocabo.co.zaSubstack: https://substack.com/profile/112148060-janine-do-cabo?utm_source=substack_profile
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What happens when your mic fails during a powerful interview? You turn it into something even more personal. In this solo episode of Amplify with Purpose, Odette de Beer revisits the questions originally posed by Dr. Janine Do Cabo—pulling back the curtain on the real stories, raw moments, and lived truths behind her most shared quotes from From Heart to Bottom Line.
From building trust in business to staying soft when breakthrough feels hard, Odette shares personal reflections and CX insights for founders, leaders, and service-based entrepreneurs. You’ll hear why silence is a deal breaker, what real client loyalty looks like, and how to lead your business with clarity, consistency, and connection.
Plus, a standout story from hotel quarantine that proves the smallest moments can leave the biggest impact. (Thank you Pullman Adelaide)
This episode is for you if: – You’re navigating a hard season and wondering where the breakthrough is – You want practical tools to build trust and client loyalty – You believe business can feel good and work
Grab the book From Heart to Bottom Line on Amazon.
Like what you hear? Tag @odette_de_beer_amplify_purpose and share your favourite quote.
#BusinessStrategy #ClientExperience #CXLeadership #SmallBusinessTips #FaithAndBusiness #CustomerLoyalty #AmplifyWithPurpose #OdetteDeBeer
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How do you keep your heart soft when breakthrough feels hard?
In this deeply personal and powerful episode, Dr. Janine Do Cabo flips the mic and sits down with Odette de Beer, Founder of Amplify Business Coaching and author of From Heart to Bottom Line. Together, they unpack the stories behind Odette’s most shared quotes—raw insights that shape her work in strategy, CX, and values-led leadership.
From why being “hard to reach” erodes trust, to the real reason clients slip away without warning, this episode is packed with straight-talking wisdom, business truths, and full-circle moments that will challenge the way you lead, serve, and grow.
You'll also hear about the Pullman Adelaide, a standout story that perfectly illustrates what real client experience looks like—where a simple act of care during hotel quarantine became a masterclass in meaningful connection. This CX moment is more than memorable—it’s proof that the smallest things can leave the biggest imprint.
Whether you’re building a brand, leading a team, or figuring things out on the messy middle days—this conversation reminds you: you’re not late, you’re not failing, and you’re not alone.
🔑 Key Moments & Themes:
The truth about trust, loyalty, and emotional connection in businessWhy consistency in message and presence is non-negotiableHow to handle silence—whether from clients, teams, or your own self-doubtThe secret to meaningful customer experiences (hint: it’s not about the money)Real stories behind Odette’s standout quotesWhen to scale, when to pause, and why your difference is your advantageWhy Odette believes the Pullman Adelaide sets the standard for delighting clientsGrab the book: From Heart to Bottom Line on Amazon
Want more like this? Subscribe to the Amplify with Purpose newsletter or send us your questions—we might feature yours next.
🎧 Listen. Reflect. Re-align. And don’t forget—silence isn’t golden, it’s a dealbreaker
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In this episode of Amplify With Purpose, we chat with Jillian Ross Willoughby, a graphic designer turned entrepreneur, educator, and leader. Jillian takes us through her early career, the key lessons she learned as a junior designer, and how she transitioned into leadership roles. We also dive into her passion for lifelong learning, her experience starting and running her own business, and her journey to Australia.
Tune in to hearGeline's unique approach to balancing creativity and management and her reflections on living with purpose.
🔑 Timestamps:
00:00 - Introduction to Amplify With Purpose
00:31 - Meet Geline Ross Olivier
02:03 - Geline's Early Career in Graphic Design
04:16 - Key Lessons as a Junior Graphic Designer
10:12 - Transitioning to Leadership
13:15 - Balancing Creativity and Management
16:36 - Teaching and Lifelong Learning
21:25 - Starting and Running a Business
27:24 - Moving to Australia
36:11 - Living with Purpose and Final Thoughts
If you're looking for practical advice on leadership, business, or balancing creativity with management, this episode is for you!
Watch the YouTube video here.
Follow Odette on Social Media:
Instagram, Facebook, Linkedin, Substack, website
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Stuck, spinning your wheels, and wondering why nothing’s clicking—despite doing all the right things?
In this episode of Off Topic but On Point, Odette de Beer sits down with Dr Janine Do Cabo and Ps Christo Pretorius to unpack the real reasons high-capacity people get stuck in life, leadership, and business.
This conversation is raw, real, and refreshingly practical.
🎙️ You’ll learn:
Why mindset is often the hardest—and most overlooked—place to startThe difference between being stuck and just being in processHow effort alone can backfire when you’re spinning in the wrong directionWhy we often search for answers in all the wrong places (hello, rebranding 👀)How to spot the hidden fear of successWhat to do when emotions hijack your leadershipYou’ll walk away with deeper self-awareness, language for what you’re feeling, and a powerful reminder that you’re closer to momentum than you think.
📩 Prefer to read? Subscribe to the Amplify newsletter: Subscribe
📅 Want clarity? Book a session with Odette: https://calendly.com/odetteamplify/discovery-call
Watch the Youtube Video
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The Real Deal: Felicia Baxter Shares No-Fluff Social Media Engagement Strategies
In this episode of Amplify with Purpose, host Odette de Beer speaks with Felicia Baxter, creator of 'Hot Mom Tips You Didn't Ask For' and digital strategist for Learn Social Media, a branch of the JDC Exec Group. They delve into Felicia's journey, social media engagement strategies, and practical tips for businesses to enhance their online presence.
Time Stamps:
00:00 Introduction to Amplify with Purpose
00:34 Meet Felicia Baxter: Digital Strategist and Content Creator
01:23 Unlocking Social Media Engagement Secrets
01:47 Felicia's Journey into Social Media
04:11 Trends and Tips for Instagram and TikTok
07:28 The Power of Storytelling in Business
12:38 Practical Visual Content Tips for Businesses
19:08 Leveraging Technology for Better Engagement
21:00 Leveraging Canva for Authentic Branding
21:31 CapCut and Brand Watch: Tools for Enhanced Content
22:29 Organizational Tools: Monday and Metricool
23:46 Real-Life Stories: Overcoming Content Challenges
28:27 Interactive Content: Engaging Your Audience
32:57 Customer Experience: The Key to Retention
34:50 Top Tips for Social Media Success
38:57 The Importance of Authenticity
39:19 Conclusion and Final Thoughts
Watch the YouTube video here.
Follow Odette on Social Media:
Instagram, Facebook, Linkedin, Substack, website
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In this powerful episode of Off Topic but On Point, Odette de Beer, Dr. Janine Do Cabo, and Pastor Christo Pretorius dive into what it really means to start over—personally, professionally, and spiritually.
From corporate ladders to calling, moving countries to rebuilding identities, this conversation is raw, unfiltered, and deeply relatable.
We explore:
The loss and freedom of letting go of a previous identityStarting again from experience, not from scratchThe pressure to “arrive” and the peace of trusting the processThe microwave mindset versus the slow, steady simmer of purposeThe pain of wanting to help more people... and the patience that impact requiresThis episode isn’t about polished answers—it’s about real questions, vulnerable moments, and the courage to become.
💬 Got a question for the crew? Email us at [email protected] or DM on socials. 🎙️ Subscribe, rate, and share if this hit home.
Follow Odette on Social Media:
Instagram, Facebook, Linkedin, Substack, website
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Culture Eats Strategy for Breakfast - Discover How to Empower Your Team
Join us in this insightful episode of 'Amplify with Purpose' as we dive deep into the art of empowering teams with our special guest, Pastor Nicky van der Westhuizen the 3rd. As the Chief Operating Officer of NBCFC, a near-mega church in Boxburg, South Africa, Pastor Nicky brings a wealth of experience in transformative leadership and culture building. In this discussion, we uncover the pivotal roles empathy, trust, and strategy play in fostering a thriving team environment. Pastor Nicky shares his journey from youth leader to COO, highlighting the importance of learning from mistakes, the value of diverse perspectives, and practical steps for empowering your team to achieve excellence. Whether you're leading a business or managing a community, this episode is packed with actionable insights that can help you enhance your leadership approach and significantly impact your organizational culture. Tune in to learn how to create an empowered team that drives sustainable success. Don't miss out on learning how culture truly eats strategy for breakfast and why empowering your team is the cornerstone of transformational leadership. Listen now and transform your organizational dynamics!
Time Stamps:
00:00 Welcome to Amplify with Purpose
00:32 Introducing Pastor Nikki van de Veesthuizen
02:38 Pastor Nikki's Journey to
COO 05:45 Leadership and Age: Overcoming Challenges
10:19 Building a Cohesive Team Across Generations
16:00 Empowering Your Team: Strategies and Insights
21:52 Creating an Epic Experience: Practical Tips
29:47 Walking in Your Customer's Shoes
30:49 Handling Epic Fails
31:20 The Power of a Smile
32:32 Training for the Unexpected
33:56 Effective Communication and Accountability
35:12 Confronting Failures Constructively
38:05 Empowering Your Team
45:12 The Importance of Trust
50:07 Emerging Trends in Leadership
53:46 Final Thoughts and Key Takeaways
Watch the Youtube video here.
Follow Odette on Social Media:
Instagram, Facebook, Linkedin, Substack, website
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In this episode of Amplify With Purpose, host Odette de Beer and guest Dr. Yaneen Bukabu dive into the necessity of embracing change in today’s evolving business environment. Learn to identify when your business needs to adapt, the difference between proactive and reactive change, and how technology plays a vital role in staying competitive.
Timestamps:
00:00 - Introduction to Amplify With Purpose
00:39 - Welcoming Dr. Janine Do Cabo
01:06 - The Importance of Embracing Change
03:15 - Signs Your Business Needs to Adapt
06:09 - Proactive vs. Reactive Change
08:57 - Successful Adaptability Examples
12:56 - Balancing Stability and Adaptability
15:11 - The Role of Technology in Adaptability
20:04 - Measuring Adaptability and Performance
27:27 - The Fourth Industrial Revolution
30:38 - Upcoming Business with Altitude Success Summit
31:57 - Conclusion and Farewell
If you’re a business leader or entrepreneur looking to stay ahead in the modern market, this episode is packed with valuable insights!
Watch the YouTube video here.
Follow Odette on Social Media:
Instagram, Facebook, Linkedin, Substack, website
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The Power of Growth and Leadership: Unpacking Personal and Business Success
In the episode of 'Off Topic, but on point,' Odette de Beer, together with her guests Pastor Christo Pretorius and Dr. Janine Do Cabo, delve into the theme of growth and its various analogies. The discussion explores organic versus intentional growth, the importance of being rooted in purpose, and the impact of one's actions on others. Key takeaways center on business strategies, leadership qualities, and the significance of continuous improvement in personal and professional realms. Real-life analogies and stories, such as the stages of tree growth and the comparison to meal courses, illustrate the conversation. The episode concludes with actionable advice for business owners to focus on over the next 90 days.
00:00 Introduction
00:46 Meet the Hosts: Odette de Beer, Dr. Janine Do Cabo and Pastor Christo Pretorius
01:33 Diving into Growth: Personal and Professional Insights
10:12 The Ripple Effect of Leadership and Influence
15:29 The Power of Fruitful Leadership
25:47 The Journey of Bearing Fruit: Patience and Purpose
30:10 The Impact of Jesus' Ministry
30:35 Information Overload in Modern Times
31:01 Embracing Individuality and Unique Paths
31:39 Misconceptions About Fruitfulness
31:58 The Colonel Saunders Story
32:55 Understanding Seasonal Fruitfulness
35:48 The Three Course Meal Analogy in Business
40:04 Customer Experience and Business Strategy
48:20 Adapting Business Strategies
54:10 Key Principles for Business Success
57:13 Conclusion
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Mastering Customer Experience: Turn Clients Into Lifelong Fans with Odette de Beer
In this episode of Amplify With Purpose, host Odette de Beer shares her insightful conversation with Chanelle Le Roux about creating unforgettable client experiences. They explore the true meaning of client experience, common pitfalls businesses fall into, and practical strategies to ensure customer loyalty.
Odette emphasizes the importance of clarity, accountability, and consistency in enhancing client interactions. Drawing from her extensive experience, Odette highlights how standardized processes, effective feedback mechanisms, and a heartfelt approach can drastically improve both customer and employee satisfaction.
Tune in to learn actionable tips to amplify your business by centring it around exceptional client experiences.
00:00 Welcome to Amplify With Purpose
01:07 Introducing Odette de Beer
04:06 Defining Customer Experience
06:37 Strategies for Improving Customer Experience
09:47 The Importance of Consistency
14:50 Standardization and Training
22:38 Creating a Symphony in Your Business
24:17 Creating a Customer Experience
24:32 The Importance of Onboarding
25:04 Healthy vs. Smart Business
25:38 Employee Experience Matters
26:24 Defining Company Culture
26:55 Linking Actions to Purpose
27:48 The Role of Leadership
30:14 Feedback and Continuous Improvement
31:36 Innovation Beyond Technology
32:31 Sustaining Success
36:37 The Value of Feedback
44:28 Customer Experience in Modern Business
Follow Odette on Social Media:
Instagram, Facebook, Linkedin, Substack, website
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Collaboration Over Competition: A Holistic Approach to Business Success
In this episode of Amplify With Purpose, host Odette Beer and guests Dr. J and Pastor C discuss the integration of business, faith, and life. They emphasize the importance of 'co-opetition'—collaboration over competition—as a strategy for achieving greater success in business. Dr. J introduces the concept of digital marketing specialization, while Pastor C highlights the significance of building harmonious relationships within organizations.
Join them as they discuss navigating resistance, identifying personal strengths, and building community. The episode aims to inspire listeners to embrace collaboration, understand resistance as a growth opportunity, and focus on holistic success.
00:00 Welcome to Amplify With Purpose
00:42 Introducing Collaboration Over Competition
01:39 The Importance of Specialization in Business
05:04 Creating Ecosystems in Leadership and Business
14:33 Reframing Business Success and Collaboration
26:18 Zooming Out for the Bigger Picture
27:38 Following Instructions and Biblical Teachings
28:45 Embracing Community and Co-opetition
30:23 Understanding and Overcoming Resistance
33:20 The Role of Resistance in Growth
35:19 Leadership and Team Dynamics
45:08 The Importance of Competition
52:55 Final Thoughts and Encouragement
Send your questions to [email protected]
Watch the episode on YouTube
Follow Odette on Linkedin Instagram Facebook & Substack
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Streamlining Digital Growth with Automation
In this episode of Amplify with Purpose, host Odette de Beer welcomes Lyndall Ashby, a former business banker and founder of VisiVal, to discuss the essential role of automation for service-based businesses. They discuss strategies for maintaining a high-touch experience through automation, the importance of data segmentation, and how to balance efficiency with personal touch. You’ll learn practical tips on implementing automation in email marketing, nurturing customer relationships, and enhancing overall business operations.
00:00 Introduction to Amplify with Purpose00:31 Introducing Lyndall Ashby01:09 The Importance of Automation for Service-Based Businesses02:24 Balancing Automation with Personal Touch02:34 Examples of Automation in Business13:33 Avoiding Over-Automation and Maintaining Authenticity18:30 Final Thoughts on Automation18:53 Conclusion and Call to ActionWatch the full Youtube video here
Watch the Highlight reel here
Follow Odette on Social Media:
Instagram, Facebook, Linkedin, Substack, website
Follow Lyndal on Social Media
Website, Instagram
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Meet the Dream Team Behind Our BIGGEST Evolution Yet! | Off Topic On Point
In this episode of Off Topic On Point, hosts Odette de Beer, Dr. Janine Do Cabo, and Christo Pretorius dive into the evolution of their podcast, transitioning from Business with Altitude to a more holistic and authentic space. The trio shares their personal journeys, explores the power of community, and discusses how authenticity drives success in both life and business.
🎉 We’re Changing the Name of the Podcast! We need YOUR input! Vote for your favorite podcast name below and help us shape the future of this show:
Living in an Atmosphere of GrowthThe Catalytic Code – Purpose + Performance = ImpactCaffeine & Calling: Purposeful ConversationsJava JourneysEspresso EncountersThis Is the TruthCoffee with JOCUnwrittenPulling ThreadsBrewed for ImpactThreads of TruthGrounded PerspectivesThe Growth PourBold Brews and BusinessBusiness BrewsBrewing Business with FriendsLattes and LeadershipCups, Conversations & CommerceJava and Journeys3 Friends Pulling ThreadsFriends, Faith & FinanceThe Third PerspectiveUnscriptedUncommon Three⏱️ Timestamps: 00:00 – Introduction 00:48 – Reflecting on Past Experiences 01:15 – Building True Community 03:29 – Sharing Personal Stories 08:48 – First Impressions 30:48 – Prayer and Support 37:16 – Navigating Challenges
👉 Connect & Engage 🔔 Subscribe: Stay updated with our latest episodes on business growth, leadership, and more. 📢 Share: Found value in today’s discussion? Hit the share button! 💬 Leave a review: Your feedback helps us grow and improve. 🎧 Follow us:
Facebook: Odette de Beer Amplify PurposeInstagram: @odette_de_beer_amplify_purposeLinkedIn: Odette de BeerSubstack: Odette’s InsightsYouTube: Amplify Your Business🚀 Unlock Sustainable Success with “From Heart to Bottom Line” Learn to align business strategies with core values. Get your copy here!
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