Episodes
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In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams.
We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations.
With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide.
He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web monetization strategies.
You will discover:
📌 The fundamentals of web monetization and its importance for apps.
📌 Proven strategies for optimizing web-to-app funnels to grow revenue.
📌 The role of Paddle in simplifying web monetization and its unique offerings.
📌 Ethical considerations in web monetization and how to address them effectively.
Learn More:
Explore Paddle – a powerful payment CRM with billing and operational benefits.
https://www.paddle.com/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking for the best alternative to Firebase Dynamic Links?
The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.
With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.
Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.
Go to appmasters.com/airbridge.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams.
We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations.
With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide.
He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web monetization strategies.
You will discover:
📌 The fundamentals of web monetization and its importance for apps.
📌 Proven strategies for optimizing web-to-app funnels to grow revenue.
📌 The role of Paddle in simplifying web monetization and its unique offerings.
📌 Ethical considerations in web monetization and how to address them effectively.
Learn More:
Explore Paddle – a powerful payment CRM with billing and operational benefits.
https://www.paddle.com/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
Missing episodes?
-
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!
We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.
In this episode, we’re joined by a Christian Calderon, ex-advisor of Ketchapp - mobile game studio,
In this episode, you’ll discover:
✔️ What defines casual, mid-core, and hardcore games
✔️ The secrets behind successful soft launches and market strategies
✔️ How to leverage user metrics for maximum game success
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
Get your app audited: https://appmasters.com/audit/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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Here are the top lessons we learned in 2024 and how you can apply them in your app business.
From mastering ASO to maximizing the potential of Meta Ads without overspending, these 7 case studies are filled with actionable insights that you can apply today. 🔥
👉🏻 Here’s what you’ll learn:
✅ How we took an app making $300 a month to $92,000 in all of 2024
✅ The ASO strategy that helped one client go from $70,000 to $200,000 a month in sales
✅ The surprising discovery about measuring the effectiveness of Meta Ads
✅ How we successfully took an app from zero to a 5-figure exit
Watch now and kickstart your journey to six-figure growth in 2025! 🚀
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking for the best alternative to Firebase Dynamic Links?
The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.
With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.
Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.
Go to appmasters.com/airbridge.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy.
We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products.
Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovative marketing strategies and go-to-market plans.
She will share invaluable insights into AI’s transformative role and the crucial importance of inclusivity in shaping future app marketing strategies.
You will discover:
📌 The impact of AI on app marketing and how to leverage it.
📌 Trends, benefits, and challenges of inclusive marketing for apps.
📌 Actionable tips for integrating AI and inclusivity into your app growth strategy.
Learn More :
Women and AI is a non-profit that celebrates and empowers women in AI, highlighting their contributions and inspiring future generations of AI professionals:
https://www.womenandai.com/
The Community Bots is a non-profit that offers STEM robotics training to young women and girls in underserved communities, empowering them to pursue education and create mobile apps.
https://communitybots.org/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking for the best alternative to Firebase Dynamic Links?
The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.
With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.
Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.
Go to appmasters.com/airbridge.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy.
We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products.
Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovative marketing strategies and go-to-market plans.
She will share invaluable insights into AI’s transformative role and the crucial importance of inclusivity in shaping future app marketing strategies.
You will discover:
📌 The impact of AI on app marketing and how to leverage it.
📌 Trends, benefits, and challenges of inclusive marketing for apps.
📌 Actionable tips for integrating AI and inclusivity into your app growth strategy.
Learn More :
Women and AI is a non-profit that celebrates and empowers women in AI, highlighting their contributions and inspiring future generations of AI professionals:
https://www.womenandai.com/
The Community Bots is a non-profit that offers STEM robotics training to young women and girls in underserved communities, empowering them to pursue education and create mobile apps.
https://communitybots.org/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!
We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.
In this episode, we’re joined by a Wilhelm Taht, VP of Rovio - Makers of Angry Birds, who takes us on a journey through the worlds of casual, mid-core, and hardcore gaming. From the addictive mechanics of Clash Royale to the strategic soft launch of Angry Birds Blast, this episode is packed with invaluable insights.
In this episode, you’ll discover:
✔️ What defines casual, mid-core, and hardcore games
✔️ The secrets behind successful soft launches and market strategies
✔️ How to leverage user metrics for maximum game success
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
Get your app audited: https://appmasters.com/audit/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
In this podcast, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it.
Here’s what you’ll learn:
📌 The ONE ASO strategy that helped us gain traction and users.
📌 The process of working with a buyer and negotiating the exit.
📌 Mistakes we made and what we’d do differently next time.
Whether you're dreaming of launching your own app, scaling a side hustle, or just curious about the startup grind, this story will inspire and motivate you to take action.
👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience!
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking for the best alternative to Firebase Dynamic Links?
The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.
With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.
Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.
Go to appmasters.com/airbridge.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
In this video, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it.
Here’s what you’ll learn:
📌 The ONE ASO strategy that helped us gain traction and users.
📌 The process of working with a buyer and negotiating the exit.
📌 Mistakes we made and what we’d do differently next time.
Whether you're dreaming of launching your own app, scaling a side hustle, or just curious about the startup grind, this story will inspire and motivate you to take action.
👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience!
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!
We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.
In this episode, Matthew Hall, co-founder of Crossy Road, reveals the secrets behind the success of Crossy Road, sharing insights into building a game with high retention and viral growth.
You will discover:
✔️ How to design a game that keeps players coming back
✔️ The strategy behind Ads and monetization
✔️ The role of social sharing in growing your game’s audience
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
Get your app audited: https://appmasters.com/audit/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget.
We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions.
Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech.
We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies.
You will discover:
✔️ The importance of product metrics before scaling
✔️ How to identify when your product is ready for ad spend
✔️ A reinvestment strategy to achieve sustainable growth
✔️ Real-life growth case studies and actionable strategies
Learn More:
https://www.linkedin.com/in/hackerben/
https://www.mindcaddie.golf/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking for the best alternative to Firebase Dynamic Links?
The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.
With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.
Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.
Go to appmasters.com/airbridge.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget.
We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions.
Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech.
We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies.
You will discover:
✔️ The importance of product metrics before scaling
✔️ How to identify when your product is ready for ad spend
✔️ A reinvestment strategy to achieve sustainable growth
✔️ Real-life growth case studies and actionable strategies
Learn More:
https://www.linkedin.com/in/hackerben/
https://www.mindcaddie.golf/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!
We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.
In this episode, Chris Barton, co-founder of Shazam shared about the company's journey from a nascent idea to a global phenomenon.
You will discover:
✔️ History of mobile technology
✔️ The power of perseverance
✔️ The evolution of the app market
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
Get your app audited: https://appmasters.com/audit/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
Rewarded user acquisition: How does it work and is it right for your app?
In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users.
Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns!
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.
Check them out at Paddle.com
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
Rewarded user acquisition: How does it work and is it right for your app?
In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users.
Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns!
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.
Check them out at Paddle.com
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate!
In this Podcast, we explore 4 significant events you should track to increase revenue. Learn why monitoring user behavior, including onboarding, feature usage, and subscription points, is essential for smarter decisions, a better user experience, and higher conversions.
Watch now to discover how tracking user behavior can optimize your app and boost engagement!
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users.
See what’s possible at asomobile.net
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space.
We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age.
With a deep understanding of digital product design and scaling for global brands, Jack offers a fresh perspective on app growth and design innovation.
In this episode, Jack will delve into meditation app trends, community-led growth, and breaking UX conventions.
👉 You’ll learn:
- Emerging trends and challenges in the meditation app market
- Growth strategies: product-led, community-led, organic vs. paid
- How breaking UX rules create meaningful user experiences
Learn More:
www.thewayapp.com
https://apps.apple.com/us/app/the-way-meditation-path/id6459996442
https://www.linkedin.com/in/jack-shukman-71b7b060/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.
Check them out at Paddle.com
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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Discover how to cut your AI expenses and keep them at just a small fraction of your revenue.
In this Podcast, we’ll share strategies to help you lower your AI costs through better planning and advanced technical tools. Plus, you will learn how to ask the right questions in ChatGPT to simplify complex technical concepts!
Whether you're just starting out or already running AI-driven processes, these tips will help you maximize efficiency and savings.
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users.
See what’s possible at asomobile.net
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
In this Podcasts, you’ll learn top strategies for scaling your app sustainably and maximizing user acquisition. From optimizing your ad spend to choosing the right acquisition channels like Apple Search Ads and Meta, these expert insights will help you identify the best time to scale.
Discover how to get the highest return on your ad spend, lock in user engagement, and create a loyal customer base for long-term success. Watch now to unlock the strategies to attain growth and scale smartly!
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.
Check them out at Paddle.com
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
In this interview with Paddle, we’ll discuss 9 proven strategies to optimize key areas like onboarding, pricing pages, and the checkout experience.
Whether it’s improving your homepage or creating high-converting landing pages, these actionable tips are designed to help you turn visitors into paying users.
Discover small tweaks that make a big impact and boost your app's success!
This video is a webinar recording from Paddle's 2024 Happy Hour:
https://www.paddle.com/events/happy-hour-2024
Learn more about Paddle:
https://www.paddle.com/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users.
See what’s possible at asomobile.net
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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