Episodes
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NOBODY wants to hear this but your feelings are liars and they will rarely if ever cooperate with your dreams.
So F your feelings and just do the work that is required to reach your dreams whether you feel like it or not.In this video, I talk about how you should burn your feelings if they are blocking your success in esthetics.Your feelings are not to be trusted.
They will lead you astray. They will make you give up. They will convince you that you can't do it. If your goal is to be a successful esthetician and a business owner, and I hope it is, then denying your feelings is a reality of life. Your feelings are liars.
What do your feelings tell you to do INSTEAD of doing the work you SHOULD be doing to get closer to your dreams? ๐๐๐
For More Free Tips, Trick, and Ideas to Grow your Estheticianbusiness Join the Marketing Ideas Group (it's worth every dime.... even thoughit's FREE):
Beauty Biz Launch
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I was looking for happiness, so of course I was miserable. I looked for happiness in TV, booze, sex, and more. These things made me feel good for the moment but this led to an unhappy life that I wanted to get rid of. Then I figured out something important: experiencing pleasure doesn't lead to happiness. And it never has. That sugar rush in your brain will go away and you'll be right back where you were before feeling that high. This was a major turning point in my life.
Now I focus on NOT happiness, but this instead...
What about you, would this shift in perspective help your beauty business (and life in general)? ๐๐๐
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
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Missing episodes?
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Marketing. It's something that most entrepreneurs and small business owners hate doing because is boring, not creative, and not their strong suits. But what if we could love doing the things we've been putting off to the side? And what if we could get super consistent and efficient at the marketing activities we should be doing? In this video, I share how I went from hating marketing, to loving it. And how estheticians can do it too and get some extra clients along the way!
How do you stay focused on your marketing?
What pulls you off track? ๐๐๐
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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How many times have you felt stressed in your life and couldn't figure out why? Have you ever thought to yourself, "if I could just make up my mind, life would be so much easier" ?
Many estheticians and other professionals get stressed out about business. They don't know what to do, where to go next, how to grow their practice or how to compete with other business. This stress can effect your life and your family. In this video, I explain another strategy I use in my life and career that helps me solve this issue that may work for you as well.
What are some of the decisions you are not making? Pick a side and go for it. Like a good friend of mine would say, "Either take a poop or get off the pot."
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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Do you sacrifice time with paying clients in order to spend time with people who just might become clients that you are comfortable with? My goal isn't to be someones friend. Its not even to make a sale. Its to help them solve their problems and reach their goals. In that process a lot can develop, friendship, respect, and of course the sale...
I've been guilty of choosing to work with people and spend more time with them just because it was comfortable. I quickly learned that the people that wanted the most of my time, were not my ideal client. They just had a lot of spare time on their hands... But my time is $$$
Who is your ideal client?
My ideal client is someone in pain or with a problem I can help them fix. They are not there for the 60 minutes, but there to fix a problem (which can take 15mins or 90mins)... So when it comes to business and skincare treatment. My goals are:
1. Not to offer "relaxing facials"... sure people may come for them, but I am not targeting them and they will be paying TOP dollar
2. The Profit is in the Pain. I am looking for people with a problem to solve: Acne, Rosacea, Bumpy Skin, etc
3. The more people I can see, the more people I can help, the more money I can make... its a Triple Win...
So can you create a skincare maintenance treatment that takes less time so you can book more people? What would it look like? What could you do or add so you can attract clients that value their time?
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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As a esthetician, is your income where you want it to be? Are there ways that you want to grow but don't know how? This video will give you the tools you need to be successful.
Step 1: What is your Point of View and Beliefs
Step 2: Be passionate about it.. sales is just a fancy word for transferring your passionate beliefs to clients.
Step 3: Get client to question their OWN beliefs and actions
Step 4: Show how you are the solution
Step 5: Spread the word, play the game, extend your Beliefs & WIN!
Where to start: What is ONE thing you see a lot of clients doing wrong that can talk about? Start here.... ๐๐๐
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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Why are estheticians struggling to get the results they want from their social media? In this video, I talk about why this is the case and what you can do about it.
Whenever I write a blog post and share it on social media, I ALWAYS include images. It's a no-brainer. But a lot of estheticians think that just because they have an Instagram account, it will automatically generate sales for them. A lot of estheticians complain that their marketing is not working. They post beautiful pictures of their skin or lasers or pictures of their products and services, but they get zero engagement. Why? Because they aren't telling stories! They simply aren't giving people the information they want and need to know- what are the results people are noticing? How do these results increase self esteem? How does this increase confidence?
Add more about the results, the feelings, and (the secret weapon) what OTHERS are noticing about them... Do this consistently and long enough and you will increase your Social Media engagement sooo much that people will wonder if you hired a professional (only you will know the secret was this one tip I talked about today)..
Have you used this formula or are you guilty of just talking about products/services/openings/promotions? ๐๐๐
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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This is one of my favorite videos of all time. But don't listen to me ... I want you to watch it for yourself and decide if you can honestly say that you do the boring, daily things that lead to success... and why you deserve to make money from your business ... and WHY you deserve to have fun in your business.
Are you doing the daily BORING things that success requires?
If so, GREAT! Do more and become more.
If NOT, why not? Make a list and keep on it!! Yes?
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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A lot of estheticians are not asking enough questions to build a lasting relationship... they're asking them to straight bang (how rude). Listen up! This is gonna make you a lot more money in your practice. It really really will. So, here's why.
Are you guilty of trying to Bang instead of Build?
What are some of your favorite ways to BUILD New/Existing Relationships in your Business? ๐๐๐
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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If you're thinking about creating a digital course but don't know what to do next, this video is for you. I go over when it's a good time to create one, what the first steps are, and how you can get started.
What are your thoughts on this? Remember to TEST to be the BEST :)
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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A lot of you guys message me on Facebook and one of the questions that I hear all the time is "Should we hire a social media manager or should I do my own social media?" and I feel like there's a lot of miscommunication out there between social media managers and businesses, because I don't believe that every small business needs a dedicated social media manager. That's why I'm making this video today.
If it don't make Dollars then it don't make sense...
Guard your hard earned money...
If they cannot guarantee their work, then they DO NOT deserve your business....
What has been your experience with social media managers?
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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Sometimes I just had to suffer my way to success
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Follow up with clients! Client retention is key in any business, no matter what industry you're in. If your clients don't trust you to be their go-to person and decide to look else where, then chances are they won't be contacting you the next time they have an appointment. Follow up with your clients, by all means.
If they loved your service, tell them so. Be appreciative of their business and keep in contact with them. Create opportunities for them to come back, review your services on social media and build a community around your spa that loves you and trusts you.For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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Do you hear that?
It's the universe continuing to whisper super awesome ideas in your ear, like a steaming cup of coffee. Maybe you've been ignoring those signs up until now. But if you forget to look harder, they will pass you by... completely unnoticed. This video is a message specifically geared toward estheticians but it could apply to any business owner. You are JUST one idea away from a HUGE Pay Day!!
What are some signs or whispers you've recently encountered?
What did you do? Did you act on them or Not?
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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Why did your clients choose you to be their esthetician?
You may think you know the answer and say things like:
because I provide great service because I get them results because I careBut, did you ever ACTUALLY ASK them straight up? This is one of the most critical pieces of information you need to know why clients are choosing you, so you can do MORE OF THAT! But how can you know if you don't ask???
Your challenge today (if you choose to accept it). Text/DM your clients and ask them that question, "... just curious, why did you choose me as your esthetician?" the answer may not be what you expected... DO THIS today and post the responses you get in the comments below... ๐๐๐
PS: Don't assume you know... Ask and be sure.
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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How My Mom Talking SMACK Got My Clients To LIKE Me More! Wait, What?
Inspiration is all around. You've heard the saying, "Turn that frown upside down." RIght? Well I learned this Phone hack by listening to my Mom talk smack, and I've been using it ever since to Build Good Will with my Clients. Give it a Try, you have nothing to lose and everything to gain
What is a small simple hack that you use to build good will with clients?
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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It's easy to get carried away, and go on a spending spree when building your esthetics business. It's a good thing that you are excited and want to grow this business as quickly as possible. BUT STOP RIGHT THERE! STOP SPENDING ALL YOUR MONEY! First test out your products, services, new tools etc. before making a major investment in them. Things that are a great idea on paper can be a total flop in real life. Testing things out such as new products or different services is part of being smart with your money and expanding your business at an optimal rate.
What is an investment you were EXCITED about in the beginning that just flopped (and it cost you a bunch)?
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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If you are an esthetician with a skincare retail (a skincare business of any kind), this is for you. __ I believe that in order to sell retail skincare products (or any retail product), one must first demonstrate how to use the product. And demonstration sets you apart from other estheticians and other businesses in your area- it's a great way to sell more retail products. Leading by example will help build a loyal customer base- not only because they followed along to gain knowledge, but because those customers can see that you actually use the stuff you are selling them, which gives them trust and the feeling that they know what they are going to get when they visit your skincare business.
When was the last time you demo'd your products on yourself?
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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Not all solo estheticians can be super stars or earn in six figures. But YOU can! The reality of running a business is that it is not easy. But never give up! Be careful with your time and money. Learn from other people's mistakes (and your own). Listen to this video and let it guide you into growing as a professional and more successful esthetician!
You Got this YO!! Fight the Devil within and be impeccable with your word...
What is something you recently told yourself you would do and then talked yourself out of (even though you know you should have done it)?? ๐๐๐For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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For Estheticians who are on social media looking for more engagement, bookings, clients and followers... every day we hear from fellow estheticians that they want more likes, comments and followers. And while it's definitely a good thing to have a large following (and active participation), there's a big difference between 'wishing' and 'doing'. In this video we'll be going over the one strategy you can use right now to start actively getting the new follows, likes and comments that you desire.
Don't WISH for it, WORK FOR IT! Build Your HOT 100 List and Get to WORKKKK!!
What has worked for you to Build your social following? Please share below and lets GROW like WHOA!! ๐๐๐
For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):
Beauty Biz Launch
https://www.facebook.com/groups/beautybizlaunch
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