Episodes
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Kallaway sits down with Alex Garcia to break down his vision for taking on Harvard Business Review, building a 9-figure media company, content marketing cheat codes for brands, creator playbooks, the success of Marketing Examined and more!
If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.
To listen to the audio version of the show, check out: https://apple.co/4dehfr6
Show Notes:
0:00 - Intro
00:35 - Brand Cheat Code
12:56 - Personal Brand/Creator Cheat Code
24:52 - The vision for Marketing Examined
28:01 - The playbook behind Marketing Examined
40:19 - The challenges facing Marketing Examined
51:25 - Biggest takeaways from the episodeTools/Creators/Brands Mentioned in the Episode:
• Dupe: https://www.instagram.com/dupe_com/
• Poorboy Coffee: https://www.instagram.com/poorboy.coffee/
• Mid-Day Squares: https://www.instagram.com/middaysquares/
• Represent: https://www.instagram.com/represent/
• Puresport: https://www.instagram.com/puresport/
• Tracksmith: https://www.youtube.com/@tracksmithrunning/featured
• Marko: https://www.youtube.com/@MARKOOOOOOOOO
• JT Barnett: https://www.youtube.com/@jtbarnett.
• Marcus Milione: https://www.youtube.com/@marcusmilione1/featured----------
Follow Alex:
• Twitter/X: https://x.com/alexgarcia_atx
• Instagram: https://www.instagram.com/alexgarcia_atx/
• YouTube: https://www.youtube.com/@AlexGarciaBuilds
• Marketing Examined: https://www.marketingexamined.comFollow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld -
This is episode 042 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.
Creators are the new celebrities (Ryan Reynolds Billionaire Playbook)Platform Slants…you should think about your content differentlyContent Trends…a series of one-liners summarizing content trends4 quick creator mindset pulse checksKallaway’s Toybox…I regrew my thinning hair with these 4 steps
In this episode, Kallaway breaks down:If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.
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Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• X: https://x.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game -
Missing episodes?
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This is episode 041 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.
Week 41 metrics and headscratching content experimentsThe insane story of Wesley Wang, Darren Aronosfsky & doing what you loveTwo quick creator mindset boostsKallaway’s Toybox - creator tools I’m playing with right now
In this episode, Kallaway breaks down:If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.
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Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• X: https://x.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game -
Episode 021: Kallaway sits down with Tiffany Janzen to discuss her transition from modeling to coding, growing as a B2B creator, balancing a full-time job and creator workload, B2B creator opportunities and more
If you're a maker, creator, or entrepreneur, Blueprint is for you. It's designed to be a live creative brainstorm for creators in the trenches
To listen to the audio version of the show, check out: https://apple.co/4dehfr6
Tools/Creators Mentioned:
• Cleo Abram: https://www.youtube.com/@CleoAbramShow Notes:
0:00 - Tiff’s Background Story
05:09 - Tiff’s Journey to Full-Time Creator
13:25 - Structuring Brand Deals
20:29 - Inside Look at B2B Brand Deals
23:31 - Breaking into the B2B Creator Space
28:23 - Taekoff Deep Dive
35:27 - Marketing and Growing Taekoff
43:33 - Tiff on Building her Team
50:40 - Content Strategy Deep Dive
58:27 - AI Tools Discussion----------
Follow Tiffany:
• Tiktok: https://www.tiktok.com/@UC4MZ7zUHb5eAxU75Dc_nqdQ
• Instagram: https://www.instagram.com/tiffintech/
• YouTube: https://www.youtube.com/@TiffInTech
• Taekoff: https://www.taekoff.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game -
This is episode 040 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a one of one knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent to lay the "blueprint" for thousands of creators in the future.
Starting this week, Kallaway also began producing an audio and video version of Kallaway's Blueprint. To watch the video version, make sure to subscribe to Kallaway's YouTube channel (https://youtube.com/@kallaway). Video/audio versions typically come out on a 5 day delay from the written version.
How does Kallaway's Blueprint differ from normal podcast episodes?
Kallaway's Blueprint - Kallaway's personal creator takeaways, processes, frameworksBlueprint with X - Kallaway breaks down the processes/frameworks from another massive creator guest
Week 40 metrics and Month 10 strategy updateSatellite accounts: an emerging trend from brands on socialWhen to hop on new social media platforms?2 mindset hacks for creators
In this episode, Kallaway breaks down:Tools/Creators mentioned in this episode:
Oren John (@orenmeetsworld)Maxim (@bymaximise)JT Barnett (@jtbarnett)If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) and the video version (https://youtube.com/@kallaway) as they will both include helpful graphics, links and visualizations.
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Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• X: https://x.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game -
Episode 020: Kallaway sits down with Riley Brown to discuss creator monetization (how Riley is making $125K/month), community building, content strategy, niching down, and more
If you're a maker, creator, or entrepreneur, Blueprint is for you. It's designed to be a live creative brainstorm for creators in the trenches
To watch the video version of the show: https://youtu.be/PwgrHR51D8s?si=quVJF4RRLCTnWMf5
Tools/Creators Mentioned:
• MyMind (idea capture system) - https://bit.ly/kallawaymymind
• McKay Wrigley - https://twitter.com/mckaywrigley
• Thunder Keck - https://www.tiktok.com/@thunder_keck
Show Notes:
0:00 - Riley’s Background Story
05:47 - The value of being Content Creator
16:49 - Riley’s Workflow and Team
21:59 - Riley’s Content Strategy
28:30 - Monetization Discussion
41:35 - The Community-Product Model
46:31 - Launching a Community
53:19 - Rethinking “Community Building”
1:03:40 - Paid Communities
1:14:57 - Capturing Value as a Creator
1:20:56 - Mining Your Community for Content
1:25:10 - Alternative Monetization Channels
1:32:26 - Testing Content Formats
1:42:03 - Niching Down?----------
Follow Riley:
• Tiktok: https://www.tiktok.com/@rileybrown.ai
• Instagram: https://www.instagram.com/realrileybrown/
• Twitter: https://twitter.com/rileybrown_ai
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game -
Episode 019: Kallaway sits down with Jordan Mix (Partner at Late Checkout) to power of paid communities, the future of content, advice for building a community, the LCA flywheel, Boring Marketing, a marketplace for #2 operators, Dowithin, and more
If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.
I call it wknds as an ode to "nights & weekends," the time when the obsessed build advantages.
To listen to the audio version of the show, check out https://wknds.fm
Show Notes:
0:00 - Jordan’s Background Story
06:53 - Late Checkout Breakdown
14:47 - Audience - Community - Product
28:00 - Skool and Paid Communities
35:12 - Paywalling Content
38:24 - Advice for Building a Community
43:58 - LCA and Community-Powered Products
51:42- Boring Marketing and Service as a Software
1:01:13 - Authenticity
1:04:04 - Dowithin----------
Follow Jordan:
• Twitter: https://twitter.com/jrdnmix
• Dowithin (newsletter): https://dowithin.beehiiv.comFollow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.gameFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 018: Kallaway sits down with Oren John ( @orenmeetsworld ) to explore becoming the Internet's Creative Director, why building an audience will change your life, creator monetization, building Valuable, Oren's content playbook, physical vs digital products, the future of commerce, the importance of names, and more
If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.
I call it wknds as an ode to "nights & weekends," the time when the obsessed build advantages.
To listen to the audio version of the show, check out https://wknds.fm
Show Notes:
0:00 - Oren’s Background Story
05:17 - Oren’s Content Strategy
10:35 - Depth vs Breadth Discussion
15:12 - Building an audience will change your life
19:00 - Monetizing your Audience
26:12 - Brand Building 101
32:02- Content-First Brands
37:11 - Physical vs Digital Products
42:21 - Edge of the Internet
47:44 - The future of commerce
53:51 - The importance of naming
1:00:10 - World building through content----------
Follow Oren:
• Instagram: https://www.instagram.com/orenmeetsworld
• Tiktok: https://www.tiktok.com/@orenmeetsworld
• YouTube: https://www.youtube.com/@oremmeetsworld
• Twitter: https://twitter.com/orenmeetsworld
• Hyper (newsletter): https://hyperstudios.usFollow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.gameFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 017: Kallaway details the future of the wknds podcast.
If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.
To listen to the audio version of the show, check out https://wknds.fm
Show Notes:
0:00 - Where are we going from here----------
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.gameFollow wknds:
• YouTube: https://www.youtube.com/@wkndstv -
Episode 016: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore the latest social trends, creators making $5K/day on Tiktok, Roberto's current social strategy, the evolution of brand deals, brand building, the great online game, dad life, the mkbhd x ridge partnership, and more.
If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.
To listen to the audio version of the show, check out https://wknds.fm
Show Notes:
0:00 - Intro
01:56 - Leveraging Trends on Social
13:03 - Roberto’s Current Social Strategy
20:38 - Discussing Brand Deals
25:06 - Brand Building
41:21 - The Great Online Game
45:57 - Dad Life
50:40 - The MKBHD and Ridge Partnership----------
Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.gameFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 015: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore OpenAI's new launch of Sora, if OpenAI has won the AI race, why LLMs have gotten less useful, the AI hardware race, Kallaway's creator success equation, speed vs weird, and more
If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.
PS - We know that Kallaway's video is laggy in this episode. There was an issue we didn't catch until post recording. It should be fixed moved forward!
To listen to the audio version of the show, check out https://wknds.fm
Show Notes:
0:00 - Intro
5:02 - OpenAI launches Sora
11:07 - Has OpenAI won the AI race?
14:43 - Have LLM’s gotten less useful?
23:15 - AI Hardware Race
32:15 - Creator Success Equation
47:08 - Content Creation: Speed vs Weird----------
Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.gameFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 014: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore second channel strategy, the "creator funnel", the attribution of fandom, YouTube predictions, Hormozi's Skool investment, and the billion dollar solopreneur
If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.
Show Notes:
0:00 - Intro
3:21 - Second Channels
13:27 - The “Creator Funnel”
19:19 - The Attribution of Fandom
35:16 - Kallaway’s Youtube Prediction
48:43 - Alex Hormozi and Skool
1:07:28 - The Billion Dollar Solopreneur
----------Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.gameFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 013: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore courses, buildalongs, apple vision pro conspiracy theories, communities, live consulting, gary vee, infinite money glitches, livestreaming, and more
If you're a maker, creator, or entrepreneur, we think you'll like wknds. It's designed to be a live creative brainstorm for builders in the trenches.
Show Notes:
0:00 - Episode 13: Big Numbers
2:02 - Thoughts on Apple Vision Pro
9:58 - Content Options after Vision Pro
20:20 - AVP Conspiracy Theory
27:59 - Build Alongs
38:20 - Advertising for Courses
43:54 - How to Handle Content on Community?
55:50 - Live Consulting
59:56 - Gary Vee's Era
1:04:48 - What is the Best Format for the Podcast?
1:07:19 - The Newsletters & the Infinite Money Glitch
1:16:43 - Make it Fun - Not a Chore
----------Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://www.espressoletter.comFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 012: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore our dream content studios, creation process with the apple vision pro, playing unfair games, becoming a tastemaker, tiktok vs youtube, the golden era of news, shredding the veil, and more
If you're a maker, creator, or entrepreneur, we think you'll like wknds. It's designed to be a live creative brainstorm for builders in the trenches.
Show Notes:
0:00 - Intro
0:56 - Episode's special 12
6:48 - The dream studio
15:09 - Creation process with Apple VP
25:38 - How to play the Unfair games
31:47 - Being the taste-maker for brands
43:49 - PSA!
49:37 - TikTok competing with YouTube
1:05:10 - Golden era of news creators
1:12:25 - Thought leader in content creation
1:19:04 - Shredding the veil
----------Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://www.espressoletter.comFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 011.5: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) host the first ever live podcast with dual Vision Pros using the spatial Facetime feature. It's a special episode. Make sure to watch some of the video here: https://youtu.be/uZ2yDhYYtwo
If you're a builder, maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm.
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Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://www.espressoletter.comFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 011: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) chop it up with Zach Pogrob, a fellow artist, creator, entrepreneur, and world builder creating a world around obsession.
During the conversation, we chat about the social media shift, the artist/athlete/entrepreneur framework, what fuels Zach, distractions, obsession years, motivations, labels, and more.
If you're a builder, maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm with fellow builders in the trenches.
Show Notes:
0:00 - Intro
0:53 - Roberto's 11 classics
2:08 - Social media generational shift
9:46 - Artist, athlete, entrepreneur
15:45 - Finding your thing
21:22 - What fuels Zach, and how can it be directed?
29:19 - Distractions/Monetizations
38:09 - Self-development people
41:17 - Strategizing is pointless if not executed.
47:41 - Starting from scratch
50:58 - The obsessed self
57:06 - The sensitivity to what excites you
1:00:20 - Don't label yourself
1:04:42 - Courses
1:15:05 - What is Zach working towards?
----------Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://www.espressoletter.comFollow Zach:
• Instagram: https://www.instagram.com/zachpogrob
• Twitter: https://www.twitter.com/zachpogrob
• YouTube: https://www.youtube.com/zach_pogrobFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 010: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore why YouTubers are quitting in bunches, Sam Sulek, Instagram giveaways, finding your passion, building a movement, buildalongs, and more!
If you're a builder, maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm.
Show Notes:
0:00 - Intro
1:00 - The Number 10
1:51 - YouTubers are Quitting!
12:17 - Sam Sulek's Raw Footage Style
19:55 - Instagram Giveaways
30:28 - AVD/Giveaways Strategy
35:44 - Choosing Strategies
46:39 - The Flow of Content Creation
52:20 - Find Your Passion!
57:33 - Tech Evolution
1:12:16 - Building a Movement
1:17:45 - What Is Your Brand?
1:19:46 - Kallaway's Buildalongs
1:33:15 - The Most Value Filled Episode
----------Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://www.espressoletter.comFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• YouTube: https://www.youtube.com/@wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv -
Episode 009: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore quality vs quantity, aspirational role models, where to put effort, personal brand, obsession years, the Apple Vision Pro, and more!
If you're a builder, maker, creator, or entrepreneur, wknds is for you. It'll feel like a live brainstorm with your favorite creators.
Show Notes:
0:00 - Intro
0:43 - The goal: Episode 21
2:06 - Overthinking or Strategizing
8:43 - People you want to model after
17:12 - Where to put the effort?
23:04 - Quantity over Quality is wrong
27:46 - What's your niche?
35:12 - The universal stamp
44:50 - Apple Vision Pro
50:55 - VR Marketing Technology
1:02:03 - The real business world
1:05:31 - Zach Pogrob "Obsession"
1:17:21 - Less proof creators
1:24:57 - Mail Q&A
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Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://www.espressoletter.comFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv
• YouTube: https://www.youtube.com/@wkndstv
• Twitter: https://twitter.com/wkndstv -
Episode 008: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore if followers matter, youtube vs other channels, building trust, the Instagram ecosystem, building for the dream day, belief in self and more.
If you're a builder, maker, creator, or entrepreneur, wknds is for you. It'll feel like a live brainstorm with your favorite creators.
Show Notes:
0:00 - Roberto's lucky number 8
0:30 - If followers don't matter, what does?
07:42 - Short form is the cocaine of content
13:43 - YouTube is the NBA
22:00 - How do we plan on monetizing
26:24 - Building trust through long form
31:46 - Instagram ecosystem
35:10 - You've got to love the process
43:50 - What's the first step to get to dream day
50:11 - Figure out the loop
52:10 - Highest quality brand deals
57:25 - Build a magnet that attracts the right person in
1:02:57 - Creating a series
1:04:41 - We were an outlier
1:09:02 - Belief in self and belief in strategy
1:13:42 - Kallaway's newsletter
1:17:49 - The burnouts
1:21:55 - Being a creator is not being free
1:28:21 - The Blueprint
1:30:53 - Creator Q&A
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Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://www.espressoletter.comFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv
• YouTube: https://www.youtube.com/@wkndstv
• Twitter: https://twitter.com/wkndstv -
Episode 007: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore native repackaging, the emerging differences across social platforms, volume vs effort in content, followers vs engagement, parker walbeck sells full-time filmmaker, tezza barton, peter mckinnon and polar pro, mailtime Q&A, and more
If you're a builder, maker, founder, or entrepreneur, wknds is for you. It'll feel like a creative brainstorm with your favorite creators.
Show Notes:
0:00 - Intro
1:05 - Syncing: 7th episode, How we feeling?
1:40 - The approach to native repackaging of content between different platforms
3:40 - Subculture of each platform and the algorithm
8:15 - What attracts different demographics to each platform?
11:00 - What are the different platforms and what are their rankings for creators to grow on?
16:40 - Focusing on one platform and trying to grow on that, is it worth it?
20:00 - High volume low effort vs High effort low volume content
31:50 - How instagram is pushing content onto the algorithm
37:03 - Low followers more engagement vs High followers less engagement
41:25 - FullTime Filmmaker: Parker Walbeck and Landon by the way
43:43 - OG YouTubers selling their businesses to up and comers
46:32 - The Tezza Barton playbook to build a successful brand
52:12 - Questions that Roberto and Kane get a lot, and how they can make product to answer them all
1:01:00 - What is something you can plug every video without making it look like an ad?
1:02:15 - 1 off creator x brand collars like Peter McKinnon and Polar Pro, are the worth it? Why not build your own line?
1:09:53 - How Roberto can build his app like Tezza built her brand and close the gap in the revenue difference
1:15:32 - How much monthly income do you need to build what you truly want?
1:23:31 - Mail QnA
1:45:20 - Holiday plans
----------
Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://www.espressoletter.comFollow wknds:
• Instagram: https://www.instagram.com/wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv
• YouTube: https://www.youtube.com/@wkndstv
• Twitter: https://twitter.com/wkndstv - Show more
