Episodes
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Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing.
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Stand Out Social Media for Authors
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A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one?
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Mary O'Donohue, Strategic Media Coach and Author
The Author Circle
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Missing episodes?
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If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts.
LinksTry The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.
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Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.
Not sure where to start with creating your long-term marketing plan?Download our free author resources, including:
The Book Marketing BlueprintWhat Authors Can Post Before They PublishThe Ultimate Newsletter Checklist50 Content Ideas for WritersYou can also try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.
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I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for.
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The Author Circle
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Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.
LinksStand Out Social Media for Authors
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Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility.
LinksStand Out Social Media for Authors
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Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher.
LinksBook Marketing Blueprint
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Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?
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We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe?
Links“How Authors Can Promote a Book Through Newsletters”
“How to Grow an Author Newsletter”
“Three Things Authors Need to Start Their Newsletter”
“Newsletter Vs Blog Subscribers - What’s the Difference?”
“How Authors Can Start Their Newsletter”
“Are You Making One of These 3 Book Marketing Mistakes?”
“A Simplified Approach to Newsletters for Authors”
Newsletter Starter Kit
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A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.
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You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?
LinksThe Author Circle
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If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media.
LinksStand Out Social Media for Authors
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If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey.
LinksHilary Rushford’s 3 podcast episode book publishing story
The Author Circle
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One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:
the first two steps to start marketing your book knowing your unique strategyget your marketing foundation set
LinksBook Marketing Starter Kit
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A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.
LinksBook Marketing Blueprint
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If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference.
The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.) Your content - what it is that you're posting - is the key.You need a plan that is always leading them to the next step.Repeat old posts for new followers and for those who may have missed them.Join The Author Circle
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A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.
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Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.
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Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter.
LINKSNewsletter Starter Kit for Authors
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