Episodes
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Why you should listen
Learn how Slack can go beyond messaging and become a central collaboration hub for your business.Learn practical examples of how companies use Slack to streamline operations and improve efficiency.Get tips and strategies from a Slack veteran on leveraging the platform for maximum business impact.Do you still see Slack as just a messaging tool? In this episode, I sit down with Laurence Fitch from Bryd.io to uncover how Slack can be so much more. We dive into how businesses can transform operations by fully utilizing Slack’s capabilities, from seamless integrations to workflow automation. Lawrence shares his unique insights from his experience at Salesforce and Slack, helping you understand how to turn Slack into a powerful collaboration hub for your organization and clients.
About Laurence Fitch
With over 10 years of experience in sales and consulting, Laurence is a co-founder of Bryd, a Slack consultancy focused on optimizing workplace experiences and dedicated to helping organizations harness the power of Slack.
Leveraging his background as a former employee of Slack and Salesforce, he deeply understands how to effectively utilize Slack within an organization to create a connected collaboration hub that centralizes notifications and streamlines processes.
His mission is to empower employees and customers to be productive and satisfied, regardless of location.
Resources and Links
Bryd.ioLaurence's LinkedIn profilePavillionSlack CommunityPrevious episode: 555 - Leveraging Industry Experience and ERP Solutions to Amplify Business Growth with Jamie L. SmithCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Why you should listen
Learn Jamie's approach to selecting and integrating new ERP systems for growing businesses.Hear about Jamie's personal journey and the challenges she overcame in expanding her SaaS partnerships.Get actionable tips on managing client experiences and financial strategies in a dynamic business environment.Feeling overwhelmed as a tech consultant with one SaaS partner and considering adding another? In this episode, I speak with Jamie Smith, co-founder of Amplified Advisors, about the challenges and opportunities of expanding your ERP solutions. Jamie shares her journey from managing a single SaaS partner to incorporating a second and how it has impacted her business strategy. Tune in to learn about the key factors in choosing the right ERP systems and Jamie's lessons in her multifaceted role.
About Jamie L. Smith
Jamie is a Co-Founder of Amplify Advisors, which focuses on financial strategy for growing business. As the Chief Experience Officer, she leads the Client Experience and reinforces the values and purpose of Amplify. She runs communications, marketing, brand, Employee Experience, the CFO team, Finance Leader services, Recruiting services and all areas of experience.
Jamie always knew she wanted it all: a husband, kids, and an important job. Her biggest lesson to date was learning that you can have it all, but you can’t do it all yourself. So, she’s surrounded herself with an epic team, family, and friends to keep the dream alive.
Resources and Links
Amplifyadvisors.caJamie’s LinkedIn profileOpus ClipJoin the Tech CollectivePrevious episode: 554 - Shift Your Tech Consulting Business Into High GearCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterSuggested resources
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Missing episodes?
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Are you a tech consultant feeling stuck and overloaded with no clear path to sustainable growth? In this solo episode, I share what I learned from 18 years of successfully scaling and exiting my business and now mentoring other tech consultants to do the same. I introduce a new free lead magnet, the Tech Consultant’s Roadmap, a practical guide to boosting cash flow and achieving real profits and freedom. Discover the proven strategies to transform your business.
Resources and Links
Tech Consultant’s RoadmapJoin the Tech CollectivePrevious episode: 553 - How White Label Automation Can Revolutionize Your Tech Consulting Business with Tiberiu SocaciCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelJoin our newsletterSuggested resources
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Why you should listen
Learn how Tibi leverages no-code solutions to help businesses streamline their processes and integrate various SaaS platforms.Discover how MakeItFuture has helped companies overcome automation challenges and significantly improve their operations.Gain actionable tips on implementing automation in your business and understand the benefits of outsourcing automation services.Struggling with the lack of capability or capacity to seize new business opportunities? In this episode, I chat with Tiberiu from MakeItFuture.com about the power of white-label automation services. Tiberiu, an expert in no-code automation, shares his journey from running a coffee business to founding an automation agency. We dive into how MakeItFuture helps companies integrate various SaaS platforms and automate processes to save time and resources. Tune in to learn how automation can transform your business and hear inspiring success stories from Tibi's experiences.
About Tiberiu Socaci
Tiberiu is a NoCode enthusiast with a Bachelor's degree in mechanical engineering and an MBA from Hull University in the UK. After spending 10 years in the corporate world working in sales and business development, he started a NoCode agency focused on business digital transformation using make.com automations, Airtable, and other NoCode solutions.
Resources and Links
MakeItFuture.comTiberiu’s LinkedIn profileSchedule a call with TiberiuGet a free makemarket.io accountPrevious episode: 552 - How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine GrayCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Why you should listen
Learn how Geraldine manages her business while working only two days a week, focusing on efficiency and delegation.Gain insights from a Salesforce Hall of Famer on effective Salesforce implementation and client management.Discover the benefits of fractional leadership roles and how they can contribute to business success.Balancing a tech consulting business and a personal life can be overwhelming, but Geraldine Gray shares how she successfully manages her thriving Salesforce Acceleration company while working only two days a week. With a supportive team of 40 people, Geraldine reveals the strategies that enable her to maintain such a balance. As a 13-time Salesforce MVP and member of the Salesforce Hall of Fame, Geraldine's insights are invaluable for anyone looking to scale their business efficiently.
About Geraldine Gray
Geraldine Gray is the founder and CEO of Endiem, a long-established and well-trusted scale and profit Salesforce partner. She is a 13x Salesforce MVP (Most Valuable Player) and is now a Salesforce Hall of Fame member.
She founded the Salesforce Girly Geeks in 2010 before she knew it was “cool to be a woman in tech” because she wanted some people to hang out with at Dreamforce. The group grew from 25 women at the first happy hour in a bar in San Francisco to 80 women at the second meet-up in 2011, 400+ women the following year, and so on. After five years and while pregnant with twins, she handed the program to Salesforce, which became Salesforce Women in Tech, with thousands of members and over 100 local groups.
In 2023, Geraldine battled breast cancer. The team did brilliantly without her, and she is back in the office leading the team. Towards the end of the year, she led Endiem as a partner to participate in the Salesforce Impact Accelerate Program, a game-changing 12-week program designed to help partners from small businesses and underrepresented groups thrive in the Salesforce ecosystem.
She is originally a Brit but has lived in Houston, Texas, for over twenty years. This is not her first rodeo.
Resources and Links
Endiem.comGeraldine’s LinkedIn profilePrevious episode: 551 - Optimizing Your Marketing Strategy A Framework for Tech ConsultantsCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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In this solo episode, I share a comprehensive marketing plan tailored to tech consultants implementing SaaS platforms like Salesforce, NetSuite, and HubSpot. I break down the plan into six key segments—Brand and Positioning, Website Optimization, Content Strategy, LinkedIn Presence, YouTube and Email Marketing, and Future Strategies—over a 12-month period. Whether you're starting from scratch or refining your current efforts, I provide actionable insights and resources to enhance your marketing effectiveness and drive business growth. Tune in for practical advice and a structured approach to simplify your marketing journey.
Resources and Links
329 - Get More Sales Through SEO With Gert MellakSEOLeverageWant to get the playbooks? Email [email protected] – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett MartinZenatta Consulting467 – Tube Talk: How to use YouTube to Grow Your Cloud Consulting BusinessitGenius Youtube channel381 – Get 30 Leads A Month To Your Cloud Consulting Business Leveraging Youtube With Paul MinorsPrevious episode: 550 - Demystifying Outsourced SDRs: Key Insights for Success with Filip PopovCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Why you should listen
Learn from Filip Popov's journey from an SDR to VP of Partnerships, with practical advice on managing sales prospecting.Discover effective methods to automate and streamline your top-of-funnel activities.Hear success stories and specific scenarios where outsourced SDRs made a significant impact.Feeling overwhelmed with the front end of your sales funnel? In this episode, I talk to Filip Popov from Growth Era about how outsourced SDRs can bridge the gap when your team cannot manage initial sales prospecting. Filip shares insights from his extensive sales experience, offering solutions for businesses looking to boost their lead-generation efforts effectively.
About Filip Popov
Filip Popov is currently the VP of Partnerships at Growth Era. Professional background entirely in sales, starting from an SDR to then Customer Success and Account Executive. Was the key figure in a lot of experimentation while scaling our company around the prospecting approach, company structure, and management, and crystalizing the ICP. Loves psychology and being social, hence the passion for sales. Loves learning and keeping an open mind about new developments and best practices in the sales dev space.
Resources and Links
Growthera.comFilip’s LinkedIn profileBook: Never Split the Difference by Chris VossMake It Happen Mondays - B2B Sales Talk with John Barrows30 Minutes to President's ClubPrevious episode: 549 - Expert Outreach Strategies to Drive Top of Funnel Success with Tom SimpsonCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Why you should listen
Discover strategies to rejuvenate your lead generation efforts and fill the top of your funnel.Gain insights into maintaining accurate data and effective prospecting methods.Understand the benefits of staff augmentation to streamline your business operations.Are your referral sources drying up, leaving you struggling to generate new leads? In this episode, I sit down with Tom Simpson, founder and CEO of We Are Team Rocket, to discuss how to revitalize your lead generation strategy through targeted, multi-channel outreach. We explore tech consultants' common challenges, from managing numerous tasks to finding reliable lead sources, and Tom shares innovative techniques to overcome these hurdles. Learn how to ensure accurate prospect lists, protect your LinkedIn profile, and leverage staff augmentation to boost your productivity.
About Tom Simpson
Tom Simpson is the founder & CEO of We Are Team Rocket, a B2B growth marketing agency based in the UK and Sri Lanka - they support businesses to achieve predictable revenue by providing omnichannel outreach services to automate top-of-funnel lead generation via Cold Outreach & Intent Empowered Outreach (ABM).
With 20+ years of experience in omnichannel B2B outreach, growth hacking, and top-of-funnel and pipeline automation, Tom knows what it takes to bring innovative growth strategies to life.
Resources and Links
Weareteamrocket.comTom’s LinkedIn profileApollo.ioHeadwayPrevious episode: 548 - Who Are Your Champions? Check out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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In this solo episode, I address many business owners' challenges, especially when struggling to manage finances and maintain cash flow. Drawing from my experiences, I share the importance of leveraging mentors and champions to navigate through tough economic cycles. I'll take you through my journey from my early days at Coca-Cola to running my businesses and how the guidance of various mentors helped me overcome obstacles and achieve success.
Resources and Links
Book: Who Not How by Dan Sullivan and Dr. Benjamin HardyPrevious episode: 547 - Achieving No. 1 Google Analytics Partner Status After a Layoff with Feras AlhlouCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Why you should listen
Learn how Feras turned a layoff into an opportunity, growing multiple successful businesses.Gain practical advice on sales, marketing, and scaling your business from someone who's done it all.Discover the importance of strategic partnerships and certifications in building credibility and driving growth.Navigating the complexities of payroll and other business operations can be overwhelming, especially when it leads to short-changing yourself. In this episode, I chat with Feras Alhlou from StartUpwithFeras.com about his incredible journey from being laid off in 2003 to becoming the world's number one Google Analytics partner. Feras also shares his insights on sales, marketing, and scaling a business and his commitment to mentoring over 150 founders. Whether you're just starting or looking to grow your business, this episode is packed with valuable advice and practical tips.
About Feras Alhlou
Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, Feras sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ founders. In his current venture, Start-Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.
Resources and Links
Startupwithferas.comFeras’s LinkedIn profileStart-Up With Feras YouTube channelFacebook page: Start Up With FerasFeras on Instagram:@StartUpFerasFeras on Twitter:@ferasa Get Feras’s Book: Analytics Breakthrough: From Zero to Business ImpactPrevious episode: 546 - When to Hire Your First Salesperson with Rory GalvinCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Learn when and how to hire your first salesperson to scale your tech consulting business.Discover strategies for building a high-quality, effective team.Gain insights into maintaining a strong company culture and leveraging your network for growth.You've grown your tech consulting business and are juggling too many responsibilities, one of which is sales. In this episode, I talk to Rory Galvin, founder and CEO of Navirum, about the crucial decision of when to hire your first salesperson and how to build a high-performing team. Rory shares his journey from the corporate world to founding Navirum, his insights on scaling through quality hires, and the importance of cultivating a strong company culture. Tune in to learn from Rory's extensive experience and practical advice.
About Rory Galvin
Rory is the founder and CEO of Navirum, a high-growth Salesforce consulting company serving Clients across the globe. Before setting up the business, Rory spent over five years in the financial services division of Salesforce, helping a broad range of traditional banks, insurance companies, and new innovative fintech companies to reach their business goals using Salesforce. Before joining Salesforce, Rory spent over 7 years working in consulting for Accenture and as an analyst with the investment bank Merrill Lynch. Rory holds a B.A. in ICT (Computer Science) and an MBA from Trinity College Dublin. Rory is a certified Salesforce Administrator, Sales Cloud, Service Cloud Consultant, and Salesforce Trailhead Ranger.
Resources and Links
Navirum.comRory’s LinkedIn profileIndeedJoin the Salesforce Partner ProgramSalesforce Financial Services CloudPrevious episode: 545 - Using AI to Improve Sales Call RapportCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Building rapport is essential for a successful sales call, but it's often inefficient, wasting valuable time. In this solo episode, I share strategies for building rapport using AI tools. Learn how to use AI to quickly gather insightful information about your potential clients, enabling you to make a stronger personal connection right from the start. Discover how this approach can lead to more meaningful conversations and, ultimately, more closed deals.
Resources and Links
Perplexity.aiEpisode 506 - Mastering the Art of Sales Call Practice for Higher Conversions386 – How To Structure An Investment Call To Close More Sales322 – How To Add Value In A Sales CallPrevious episode: 544 - Building a Sales Process: Key Strategies for Tech Consultants with Jason KramerCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Learn how to spot inefficiencies in your current sales funnel and address them effectively.Gain insights from Jason Kramer's extensive experience in B2B lead nurturing and sales process optimization.Discover practical tips for using technology to improve your sales team's performance and close more deals.Many tech consultants struggle with marketing and lead generation due to gaps in their sales processes. In this episode, I talk to Jason Kramer, founder of Cultivize, about the importance of building an effective sales process. Jason shares his expertise in B2B lead nurturing and sales funnel optimization, offering actionable strategies to improve sales team performance and close more deals. Tune in to learn how to bridge the gap between marketing and sales, enhance lead nurturing, and leverage technology to drive business growth.
About Jason Kramer
Jason started his career in marketing as a graphic designer in NYC in 1999, working with agencies and brands like Virgin Airways and Johnnie Walker. His first company, a boutique agency, was founded in 2002, and he helped hundreds of small businesses get on the map with his branding and web development expertise. 2018 Cultivize was established to help B2B organizations leverage lead nurturing strategies and technology to convert leads into paying customers. Jason’s direct and agency consulting clients call him the Yoda of CRM strategy, especially when harnessing the power of SharpSpring.
Resources and Links
Cultivize.comJason’s LinkedIn profileEmpower your sales and marketing teams to close more deals with a lead-nurturing strategy. Get the Playbook here.Previous episode: 543 - Why Process Mapping is Key to Salesforce Implementations with Jessie MeadCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring Youtube channelTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Learn why mapping out business processes is crucial before implementing technology solutions and how this can lead to more successful projects.Discover the importance of speaking the same language as your clients and building long-term, trust-based relationships.Get insights into integrating platforms like Rootstock with Salesforce to provide comprehensive solutions tailored to specific industries.You're handed a potential client lead but quickly realize there's a significant missing step: the right process. In this episode, I sit down with Jessie Mead, co-founder of Cloud Journey Consulting Group. Jessie shares her extensive experience in the Salesforce ecosystem and her journey from the financial sector to becoming a top Salesforce consultant with over 17 certifications. We delve into the importance of getting business processes before implementing technology solutions and how a tool can make a significant difference. Don't miss this insightful conversation on optimizing your business processes for success.
About Jessie Mead
Jessie Mead has been at the forefront since the early years of the Salesforce platform. Previously serving years as a Marketing Executive in the finance world, Jessie designed and implemented a groundbreaking M&A platform that led to her selection for M&A Advisors 40 under 40. She chose Salesforce as a career, has 17 certifications, and has helped countless businesses succeed with Salesforce. Jessie lives in Dallas. She has a passion for photography and loves to travel at every opportunity.
Resources and Links
Cloudjourneygroup.comJessie’s LinkedIn profilePrevious episode: 542 - 7 Profit Drivers for Tech ConsultantsCheck out more episodes of The Paul Higgins ShowTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help youBONUS: Jessie offers complimentary Salesforce/Certinia architecture reviews if you’d like a health check of your current org! Take advantage of this offer by sending Jessie a LinkedIn message and letting her know you heard her podcast episode.
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You're smart, ambitious, and passionate, but is that enough to generate profit and achieve your desired freedom? In this solo episode, I outline tech consultants' true challenges and introduce the 7 profit drivers. Discover how to differentiate yourself, generate consistent leads, and create a profitable, scalable business.
Resources and Links
Get the 7 Profit Drivers PDF Watch the 7 Profit Drivers videoWant to schedule a call with Paul? Book it here.Previous episode: 541 - Integrating Salesforce and HubSpot: Expert Tips on Marketing Automation with Justin CrawfordCheck out more episodes of The Paul Higgins ShowTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Discover how to consolidate disjointed tech stacks to ensure clean, accurate data across sales and marketing.Learn about the role of automation in enhancing personalization and operational efficiency.Get practical examples of bridging gaps between platforms like Salesforce and HubSpot to enhance your RevOps strategy.Struggling with disjointed systems and data misalignment between your sales and marketing teams? In this episode, Justin Crawford, CEO of The Automation Company, shares invaluable insights on integrating your marketing and sales systems to create a seamless flow of data across your organization. Don't miss these practical insights to improve your team's efficiency and drive business success.
About Justin Crawford
Justin Crawford, CEO and Founder of The Automation Company, is a recognized leader in marketing automation and RevOps. He consults with over a dozen Fortune 1000 companies to optimize their digital marketing strategies. His journey in the industry is marked by innovative solutions and transformative approaches, aiding companies stapling in households across the nation.
A Pepperdine University alum, Justin’s passion for marketing and sales was ignited by mentorships with industry veterans. This led to a career that quickly transitioned from a promising start at Transplace to entrepreneurial success. His first venture, Social Xccess, became one of Dallas's largest web design agencies, setting the stage for his next enterprise, The Automation Company.
Outside of his professional life, Justin is a devoted family man, a fitness enthusiast, and an advocate for community empowerment. He holds significant roles in non-profit organizations, including co-founding 'D.R.E.A.M.,' dedicated to educational opportunities for underprivileged youth, and contributing to the Council for Inclusion in Financial Services as a board member.
As an industry expert, Justin blends his vast experience with a personal commitment to continuous learning and community service, making him a valuable asset in any discussion on marketing automation and business innovation.
Resources and Links
automationco.comJustin's LinkedIn profilePrevious episode: 540 - Become a Super Salesforce Consultant with Heather BlackCheck out more episodes of The Paul Higgins ShowTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Learn how to develop a robust methodology that ensures successful project delivery.Discover how Supermums is transforming the tech industry by empowering women.Gain practical tips and strategies for enhancing your Salesforce consulting practice.Are you losing clients to competitors with better methodologies? You're not alone. In this episode, Heather Black from Supermums shares her expertise on improving your Salesforce consulting skills to win more work. Heather, an award-winning advocate for women in tech and founder of Supermums, has overseen 700+ Salesforce projects and built a global social enterprise.
About Heather Black
Heather is an award-winning advocate for women, an international best-selling author, and a speaker /trainer who inspires women to achieve their potential in tech. In 2010, she became an accidental Salesforce admin for her non-profit. She loved it so much that she decided to upskill as a Salesforce Consultant in 2012, helping other non-profits implement CRMs. She realized her career path could work for other mothers, so she launched Supermums in 2016 to bring more women into the sector.
Supermums is now a global social enterprise that trains, and places experienced and emerging tech talent into employers who champion diversity and inclusiveness. She has overseen over 700 Salesforce projects as a consultant and now enjoys upskilling talent in Salesforce consultancy and coaching skills.
Resources and Links
Supermums.orgHeather’s LinkedIn profileGet Heather's book: Become a Super Salesforce ConsultantPrevious episode: 539 - 5 Essential Productivity HacksCheck out more episodes of The Paul Higgins ShowTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Are you a tech consultant juggling multiple hats and never finding enough time to focus on what truly matters? You're not alone. In this solo episode, I share five game-changing productivity hacks designed to help you cut through the noise and focus on what drives your success. With my experience as a facilitator for Franklin Covey, my lifelong dedication to productivity, and my daily mentoring of tech consultants, I’ve seen what works and what doesn’t.
Resources and Links
Tella.tvZightSuggested resources: https://paulhigginsmentoring.com/resources/Previous episode: 538 - 50%+ Growth Fuelled by a Proactive Culture with Ross LattaCheck out more episodes of The Paul Higgins ShowTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveFind out more about Paul and how he can help you
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Why you should listen
Learn how to scale your team efficiently and manage growth challenges in a competitive market.Discover how to maintain a positive and productive work culture, even as your team expands.Understand the importance of building and maintaining strong relationships with key partners like NetSuite to drive business success.Are you struggling to grow your team while maintaining a positive work culture? Are you struggling to build and leverage relationships with key partners like NetSuite? If these challenges sound familiar, then this episode is for you.
In this episode, I sit down with Ross Latta, CEO of MacroFin, about growing a small team into a larger one while proactively managing company culture. Ross shares his journey from a qualified chartered accountant to leading a multi-award-winning NetSuite Alliance partner. With his extensive experience in professional services, technology, and media industries, Ross has led numerous NetSuite implementations and built a successful internal billing and operation system at MacroFin. Tune in to hear Ross's insights on scaling businesses, managing relationships with NetSuite, and maintaining a positive work culture.
About Ross Latta
Ross is CEO at MacroFin, a multi-award-winning NetSuite Alliance Partner. Before starting MacroFin 2018 with his esteemed Business Partner, Ross qualified as a Chartered Accountant. He gained his MBA in Australia, working in multiple Senior Finance roles across Professional Services, Technology, and Media companies.
Ross has undertaken multiple system implementations on the client side and led large finance teams through organizational and process changes in Australia and the UK. Ross has led as Principal Consultant and Project Manager for 20 NetSuite implementations for complex, multi-layered organizations.
He has overseen 100+ NetSuite projects as Executive Sponsor and Technical Accountant support. Recently, at MacroFin, Ross has successfully built an internal billing and operations system, using his expertise in complex accounting processes, data migration, and business process design. He is continually working to expand his business with the support of his talented team. In his spare time, he enjoys golf, football (with Aussie rules!), skiing, and traveling.
Resources and Links
Macrofin.co.ukRoss’s LinkedIn profileEmail: [email protected] episode: 537 - Topline Revenue Growth Through Alignment to Your Target Market with Philippe BouissouCheck out more episodes of The Paul Higgins ShowTech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Learn Proven Strategies for Growth. Philippe's methodologies are backed by decades of experience and have been applied successfully across various companies, including his significant role at Apple.Understand the four axes of alignment – pain vs. claim, perception vs. message, purchase vs. sale, and delight vs. offering – and how they can help you achieve faster growth.Philippe provides actionable steps and real-world examples to help you apply these principles to your business for immediate impact.You're in the right place if you're struggling for top-line revenue growth. In this episode, I talk to Philippe Bouissou from Blue Dot Partners about generating top-line revenue growth. He shares his extensive experience, including his time at Apple, where he grew their e-commerce revenue from $350 million to $55 billion under Steve Jobs. He delves into the critical aspects of achieving top-line growth, emphasizing the importance of alignment with your target market. We discuss his book's four key axes of alignment and practical ways to apply these concepts to your business.
About Philippe Bouissou
Best-selling author of Aligning the Dots, acclaimed TEDx speaker, growth expert, venture capitalist, CEO, and entrepreneur Dr. Philippe Bouissou has worked in Silicon Valley for 34 years. He is currently the CEO of Blue Dots Partners, LLC, a Palo Alto-based management consulting firm dedicated to helping businesses grow faster using a universal, data-driven, and prescriptive methodology.
Philippe moved to Silicon Valley as founder and CEO of G2i, Inc., a Unix software company later acquired by its largest customer. He then became Senior Vice President at Matra Hachette Multimedia, Inc., leading business development for electronic publishing for the $12 billion high-tech and diversified media company.
He later founded and ran Apple’s eCommerce business and grew its revenue from zero to $350 million under Steve Jobs (generated over $55 billion last year). Inspired by his time with Steve Jobs, Philippe's accomplishments continued to skyrocket, including investing $43 million as a Venture Capitalist with double-digit cash-on-cash returns. Philippe co-managed the Milestone Group, a Silicon Valley-based consulting firm focused on channel optimization serving large tech
companies such as Cisco, Intel, Microsoft, SAP, Verisign, and many others.
Philippe served on 25 Boards of Directors, including two now, and led over 210 management-consulting projects. He graduated from the prestigious École Normale Supérieure in Paris and holds a BS in Mathematics, a MS in Physics and a Ph.D. in non-linear physics in chaos theory.
Resources and Links
bluedotspartners.comPhilippe’s LinkedIn profilePhilippe's Book: Aligning the Dots: The New Paradigm to Grow Any BusinessPhilippe’s TEDx TalkPrevious episode: 536 - The Three-Part Formula for Successful Sales EmailsCheck out more episodes of The Paul Higgins ShowTech Consultant’s Roadmap - Show more
