Episodes
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In this insightful episode of the Business Growth Hacks Podcast, we explore the world of brand tracking and product placement with expert Dominic Artzrouni. Dominic shares a beginner's guide to understanding how product placement works and its significant impact on brand visibility and ROI. Whether you're a small business owner or a marketing professional, this episode is packed with valuable insights that will help you leverage product placement to grow your brand. Tune in to discover the hidden strategies behind successful brand integrations in movies and TV shows, and learn why product placement can offer one of the highest returns on investment.
Key Points:
- [00:00] Introduction and sponsorship message from Wingmen.
- [00:26] Welcoming brand tracking expert Dominic Artzrouni.
- [01:06] Dominic explains the importance of brand tracking for small businesses.
- [02:12] The basics of product placement and common misconceptions.
- [03:34] Real-life examples of product placements in movies and their perceived value.
- [04:29] How brands facilitate product placements without direct payments.
- [05:31] The role of relationships and logistics in securing product placements.
- [06:42] Measuring the ROI of product placements and its high potential value.
- [09:00] Comparing product placements to traditional TV commercials.
- [10:12] Closing thoughts and where to find more information from Dominic.
Links Mentioned:
https://www.concave.com
https://www.linkedin.com/in/dominic-art-rooney/
https://www.youtube.com/channel/concavebrandtracking
https://trustyourwingman.com/
https://www.beefymarketing.com/
BGH is sponsored by Wingman, the ultimate marketing and sales tool for small businesses. Wingman doesn't just offer tools; it provides solutions – AI-driven insights for your marketing campaigns, seamless integration of social media, SMS, and Email Marketing, and responsive Chat Bots to engage your customers 24/7. With Wingman's Missed-Call Text Back feature and expert Review Management, your customer engagement will soar to new heights. Discover the power of an all-in-one tool at TrustYourWingman.com.
If you enjoyed this episode, please share it with a friend! Don't forget to subscribe to the Business Growth Hacks Podcast on your favorite platform so you never miss an episode.
Thank you for listening, and until next time, keep growing your business!
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Welcome back to another episode of the Business Growth Hacks podcast! Today we have an extraordinary guest, Preston Brown. Preston is a dynamic speaker, entrepreneur, and multiple eight-figure business owner who excels in disruptive innovation and scaling companies profitably. In this episode, we dive into Preston's journey from college entrepreneur to a business mogul advising hundreds of CEOs and entrepreneurs.
Preston shares powerful insights on the three levels of love and how they apply to business, the paradox of unconditional love, and the importance of giving without expecting reciprocation. He also reveals the ultimate growth hack: how showing authentic, unconditional love can dramatically boost your sales and foster genuine relationships. Preston closes with invaluable advice on investing in yourself and your business, emphasizing the need for mentorship and continuous learning. Don't miss this episode filled with golden nuggets for any aspiring or seasoned entrepreneur!
Key Points:
- [0:00] - Introduction to Preston Brown, an expert in disruptive innovation and scaling companies.
- [1:08] - The three levels of love and their significance in personal and business relationships.
- [2:17] - Exploring the paradox of unconditional love and its practical implications.
- [4:17] - The transformative power of giving without expecting reciprocation.
- [5:20] - Applying unconditional love in business to enhance community and connection.
- [6:05] - Preston's five buckets for investment: mindset, business, real estate, tax hedges, and other assets.
- [9:18] - The importance of mentorship and continuous learning for business growth.
- [10:01] - Final thoughts and call to action from Preston and the hosts.
Links Mentioned:
- https://prestonbrown.com
-https://yourbestlifenow.com
- https://www.beefymarketing.com
Thanks for tuning in to another episode of the Business Growth Hacks podcast! If you enjoyed this episode, please subscribe, rate, and review our show on your favorite podcast platform. Follow Beefy Marketing on Facebook, Instagram, and YouTube for more marketing tips and tricks. Visit our website at [Beefy Marketing](https://www.beefymarketing.com) to take your business to the next level. Until next time, keep growing!
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Missing episodes?
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In this episode of the Business Growth Hacks podcast, John and Andrew continue their discussion on the importance of feedback, focusing on the value of external feedback from consultants and coaches. They explore how external perspectives can provide objective, unbiased insights that drive growth and improvement within a business.
Key Points:
1. Value of External Feedback:
- External feedback is less personal and more objective, helping businesses see issues they might overlook due to internal biases.
- External consultants and coaches bring specialized knowledge and a fresh perspective to the table.
2. Personal Experiences with Coaches:
- Andrew shares his positive experiences working with a sales coach.
- External coaches can offer tough love and honest feedback, helping to refine strategies and improve performance without personal bias.
3. Benefits of Fractional CMO Services:
- Andrew talks about offering fractional Chief Marketing Officer (CMO) services, allowing businesses to access high-level marketing expertise without the full-time salary.
- Fractional services provide strategic guidance and help companies use the external CMO as a neutral party to deliver tough feedback to teams.
4. Creating a Feedback-Friendly Environment:
- Encouraging open communication through tools like surveys and regular meetings.
- Implementing practices such as "show and tell" sessions where team members share their progress, challenges, and achievements.
- The concept of "fearless feedback" from Apple's culture, promoting the idea that feedback should be given and received without fear.
5. Practical Tips for Feedback:
- Positioning feedback in a way that prepares the receiver and seeks their permission to ensure they are ready to hear it.
- Creating an atmosphere where feedback is seen as a tool for growth and not a personal attack.
External feedback can significantly enhance business growth by providing objective insights and specialized knowledge. By fostering an environment that values open and fearless feedback, businesses can continuously improve and achieve their goals.
Business Growth Hacks is presented by Beefy Marketing, your go-to resource for growing your small business. Looking to boost your business's online presence, streamline your marketing efforts, or simply want expert advice on scaling up? Beefy Marketing has got you covered. Visit BeefyMarketing.com today and discover how they can help take your business to the next level.
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In this episode of the Business Growth Hacks podcast, John and Andrew get into the vital role of feedback in personal and professional development. They discuss how both giving and receiving feedback can drive growth, improve performance, and build a stronger team culture.
Key Points:
1. Importance of Feedback:
- Feedback is crucial for growth, acting as a mirror to reflect actions and decisions.
- Constructive criticism helps identify areas for improvement, pushing individuals and teams to the next level.
2. Types of Feedback:
- Positive Feedback: Reinforces good practices and boosts morale.
- Constructive Feedback: Provides specific, actionable insights to correct or enhance performance.
3. Giving Feedback:
- Use Specificity: Focus on specific behaviors and outcomes rather than general or personal comments.
- Methods:
- Sandwich Method: Place the constructive feedback between two positive comments.
- SBI Method: Address the Situation, Behavior, and Impact to clearly communicate issues without personal attacks.
4. Receiving Feedback:
- Stay Open and Receptive: Avoid defensiveness to truly benefit from feedback.
- Embrace Constructive Criticism: View feedback as an opportunity for growth rather than a personal attack.
- Regular Feedback Culture: Foster an environment where feedback is routine and normalized to ease its acceptance.
5. Practical Examples:
- The hosts share real-life stories, such as dealing with feedback about body odor in a professional manner, highlighting the importance of timing and setting in delivering feedback effectively.
Links Mentioned:
- http://www.beefymarketing.com
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Welcome back to another episode of the Business Growth Hacks podcast! In today's episode, we art talking about the art of effective marketing with our special guest, Orsolya Herbein, partner at Brand3. Orsolya shares her expertise on how businesses can avoid wasting up to 80% of their marketing budget by having a clear message and image. She provides actionable strategies for business owners to rethink their marketing approach, focusing on the importance of defining your ideal customer and understanding what they value. If you're looking to stop wasting time and money and accelerate your business growth, this episode is packed with valuable insights and practical tips.
KEY POINTS:
- [0:21] - Introduction of our guest, Orsolya Herbein, and the importance of a clear marketing message.
- [1:29] - The first step for business owners: defining your ideal customer and what they value.
- [2:42] - Common mistakes businesses make in their marketing approach, using the example of a landscaping company.
- [5:03] - The significance of clarity in branding and how to engage your audience effectively.
- [6:10] - Real-life branding examples and the impact of understanding customer values.
- [7:17] - How to communicate your brand’s promise without diluting your message.
- [9:22] - Where to find Orsolya online and how to get in touch for further insights.
LINKS MENTIONED:
Brand3 | https://brand3.netConnect on LinkedIn | Orsolya Herbein: https://www.linkedin.com/in/orshi-garayone/Beefy Marketing | https://www.beefymarketing.comThank you for tuning in to this episode of the Business Growth Hacks podcast. Don't forget to subscribe wherever you get your podcasts so you never miss an episode. For more marketing tips and tricks, follow Beefy Marketing on Facebook, Instagram, and YouTube at @BeefyMarketing. To take your business to the next level, visit our website at www.beefymarketing.com.
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Welcome back to another episode of the Business Growth Hacks podcast! In this episode, we dive into the journey of a highly successful law firm owner, Allison Williams, who transformed her practice into a multimillion-dollar business in just three and a half years. Allison shares her inspiring story, from the challenges of starting a law firm with a partner to ultimately running a thriving solo practice. We explore her secrets to success, the importance of seeking help, and the pivotal moments that shaped her career.
Allison also discusses her transition into a business coaching role, where she now helps other lawyers achieve similar success. She opens up about the trials of entrepreneurship, the importance of balancing work and personal life, and the strategies that led her to numerous accolades, including the Law Firm 500 award and a Stevie Award nomination. This episode is packed with valuable insights for business owners, especially those in the legal field.
Key Points:
- [00:00] - Introduction to the episode and welcoming Allison.
- [00:40] - Allison's journey from starting her law firm to winning prestigious awards.
- [01:20] - Challenges of transitioning from running a practice to running a business.
- [02:00] - The wake-up call that changed Allison’s approach to work and life.
- [03:18] - The importance of seeking expert help and coaching.
- [05:14] - Handling the split with her business partner and moving forward.
- [09:52] - Allison’s advice for other entrepreneurs and lawyers.
- [10:09] - Promoting her upcoming retreat, Marketing for the Master.
Links Mentioned:
Visit Allison's website: https://lawfirmmentor.netLearn more about the Marketing for the Master retreat: https://lawfirmmentor.net/marketing-for-the-masterFollow Beefy Marketing on [Facebook](https://facebook.com/beefymarketing), [Instagram](https://instagram.com/beefymarketing), and [YouTube](https://youtube.com/beefymarketing)Thank you for tuning in to another episode of the Business Growth Hacks podcast! If you enjoyed this episode, please rate, follow, share, and review our podcast. Don’t miss out on our future episodes filled with more marketing tips and tricks. Visit our website at https://beefymarketing.com to take your business to the next level.
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Welcome back to another exciting episode of the Business Growth Hacks podcast! In this episode, we discuss the complexities of media strategies with our expert guest, who has over 20 years of experience in the media industry. We explore the evolving landscape of media buying, the importance of understanding different generational behaviors, and how small businesses and agencies can maximize their marketing budgets. Our guest shares insights on navigating the shift from traditional media to programmatic buying and emphasizes the significance of having a well-thought-out strategy for your media investments.
Key Points:
- [00:00] - Introduction to the Business Growth Hacks podcast and the episode's focus.
- [01:04] - Guest introduction and discussion on the evolution of media strategies.
- [02:24] - The challenge of targeting different generations with specialized media strategies.
- [03:40] - Small businesses' common misconceptions about media buying.
- [04:42] - Defining media buying and the importance of a strategic approach.
- [06:27] - Keeping up with the fast-paced changes in the media industry.
- [07:40] - The impact of consumer behavior on media consumption and advertising strategies.
- [08:23] - How the pandemic accelerated changes in media consumption habits.
- [09:36] - Closing remarks and where to find more marketing tips and tricks.
Business Growth Hacks is presented by Beefy Marketing, your go-to resource for growing your small business. Looking to boost your business's online presence, streamline your marketing efforts, or simply want expert advice on scaling up? Beefy Marketing has got you covered. Visit BeefyMarketing.com today and discover how they can help take your business to the next level.
Thank you for tuning in to this episode of the Business Growth Hacks podcast! Don't forget to subscribe wherever you get your podcasts so you never miss an episode. For more marketing tips and tricks, follow Beefy Marketing on social media and visit our website to take your business to the next level. If you enjoyed this episode, please rate, follow, share, and leave a review. See you next time!
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In this episode of the Business Growth Hacks podcast we had an amazing conversation with Crista Grasso, the go-to expert in strategic planning and systems for scaling online businesses. Crista shares her journey from hand-making jewelry at her kitchen table to managing a large-scale operation, revealing the universal challenges businesses face when scaling. She emphasizes the importance of distinguishing between growth and scaling, and provided valuable insights into creating efficient systems, managing resources, and maintaining quality while expanding your reach. Tune in to discover practical tips to avoid burnout and achieve sustainable business growth.
Key Points:
- [00:00] Introduction to Crista Grasso, strategic planning and systems expert.
- [00:28] Crista's personal scaling journey from a small jewelry business to a large-scale operation.
- [01:45] The universal challenges of scaling across different business types.
- [02:41] The pitfalls of scaling without proper systems and support.
- [04:16] Transitioning from a worker role to a CEO role in your business.
- [04:38] Crista explains the difference between growth and scaling.
- [06:49] Strategies for scaling efficiently and profitably.
- [09:10] Crista's parting advice for small business owners.
Links Mentioned:
https://www.cristagrasso.com/https://www.leanoutmethod.com/https://www.beefymarketing.comThanks for tuning in to this insightful episode with Crista Grasso! If you enjoyed the conversation, please rate, follow, and share the Business Growth Hacks podcast. Stay tuned for more expert advice to take your business to the next level.
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Welcome back to another episode of the Business Growth Hacks Podcast! Today, we're touching on a topic that's been organically brewing in our conversations recently – the art of pivoting in business. Whether it's a small shift in strategy or a complete overhaul, understanding how to pivot can be crucial for staying relevant and achieving long-term success. Join us as we unpack what it means to pivot, share our personal experiences, and provide actionable insights to help you navigate these changes in your own business.
We discuss the true definition of pivoting, common misconceptions, and how to recognize when it's time to pivot. Plus, we talk about the changing dynamics in target audiences and why keeping up with evolving trends is essential. This episode is packed with valuable advice for anyone looking to refine their business strategy and embrace change with confidence.
Key Points:
- [00:22] - Introduction to today's topic: pivoting in business.
- [01:05] - Defining "pivot" and its significance in a business context.
- [02:26] - Insights from the Build a Better Agency podcast and the importance of not viewing previous efforts as wasted.
- [04:14] - How personal and business goals evolve over time.
- [05:14] - The necessity of adapting to changing demographics and technological trends.
- [06:44] - The impact of social media platforms on reaching diverse audiences.
- [07:30] - Recognizing when it's time to shift focus based on client trends.
- [08:18] - The importance of careful planning when pivoting to avoid abrupt changes.
- [09:21] - Target market discovery and the role of customer personas in successful pivots.
Links Mentioned:
- Beefy Marketing- [Facebook](https://www.facebook.com/beefymarketing), [Instagram](https://www.instagram.com/beefymarketing), and [YouTube](https://www.youtube.com/beefymarketing).
Thank you for tuning in to another episode of the Business Growth Hacks Podcast! If you enjoyed this episode, please rate, follow, share, and leave a review. Don’t forget to subscribe so you never miss out on our latest insights and strategies. Follow us on social media for more marketing tips and tricks, and check out our website to take your business to the next level. See you in the next episode!
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In this episode of the Business Growth Hacks podcast, we dive deep into the often overlooked reasons why starting a business might not be the best idea for everyone. We're not saying you should never start a business, but we're giving you the lowdown on when it might not be the right move. From the romanticized idea of turning your passion into a business to the harsh realities of market demand and production costs, we cover it all. Tune in to hear us debunk common myths and provide insights that could save you time, money, and stress. Whether you're contemplating entrepreneurship or just curious about the business world, this episode is packed with valuable advice.
Key Points:
- [00:00] - Introduction and welcome to new listeners.
- [00:21] - Overview of the episode's topic and the importance of thoughtful business decisions.
- [01:08] - Discussing the misconception that passion alone justifies starting a business.
- [02:09] - The danger of thinking a market gap always means an opportunity.
- [04:05] - Evaluating the cost and feasibility of creating a product.
- [07:17] - Lessons from failed businesses and the importance of market research.
- [08:11] - The pitfalls of starting a business out of dissatisfaction with a current job.
- [10:00] - The risks of arrogance and the importance of humility in business.
Links Mentioned:
- Follow us on [Instagram](https://www.instagram.com), [TikTok](https://www.tiktok.com), [YouTube](https://www.youtube.com) - @BeefyMarketing
- Visit our website: [Beefy Marketing](https://www.beefymarketing.com)
Thank you for tuning in to another insightful episode of the Business Growth Hacks podcast! Don't forget to subscribe, rate, and review our podcast on your favorite platform. Your support helps us bring more valuable content to you every week. Until next time, keep growing your business and yourself!
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In this episode of the Business Growth Hacks podcast, we're diving into the world of self-publishing with none other than Chandler Bolt. Chandler is the author of "Publish: The Proven Path From Blank Page to 10,000 Copies Sold," and a seven-time bestselling author. As the CEO of Self-Publishing School and Self-Publishing.com, Chandler brings invaluable insights on how writing a book can be a game-changer for your business.
Join us as Chandler shares his journey from writing his first book at 19 to helping thousands of authors publish their works. We explore the different publishing paths, the benefits of self-publishing, and why the perfect time to write a book is now. If you’ve ever thought about writing a book to grow your business or leave a lasting legacy, this episode is packed with the inspiration and practical advice you need to get started.
Key Points:
[0:00] - Introduction: Welcome back to another episode and introduction to our guest, Chandler Bolt.
[0:20] - Chandler’s Background: From writing his first book at 19 to becoming a successful author and entrepreneur.
[2:08] - The Birth of Self-Publishing School: How Chandler's early books and experiences led to the creation of Self-Publishing School.
[4:29] - Different Publishing Methods: Traditional publishing, hybrid publishing, and self-publishing explained.
[6:32] - Why Self-Publishing is Powerful: Chandler's perspective on the rise of self-publishing and its benefits for authors.
[7:12] - The Cost and Benefits of Writing a Book: How writing a book can grow your business and the importance of just getting started.
[9:12] - Time Management for Writing: Chandler's advice on finding time to write a book amidst a busy schedule.
[10:20] - Leveraged Impact: How writing a book can help you scale your business from one-to-one to one-to-many.
Links Mentioned:
[Self-Publishing School](https://self-publishingschool.com)[Chandler Bolt's Book: Publish](https://www.amazon.com/Publish-Proven-Path-Blank-Copies/dp/1946114835)[Beefy Marketing] (https://www.beefymarketing.com)
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Welcome to another episode of the Business Growth Hacks podcast! Are you ready to transform your website into a powerful business tool? Today, we discuss the importance of having an effective website and share some essential tools and strategies to optimize it for maximum impact. We also kick things off with some valuable advice for aspiring entrepreneurs and discuss the significance of building relationships and embracing humility.
Episode Highlights:
- [00:00] - Introduction and icebreaker: Advice for college students wanting to become entrepreneurs.
- [02:04] - The power of collaboration and learning from industry veterans.
- [04:32] - Statistics on first impressions and website design.
- [05:08] - Tools to enhance your website: Hot Glue for wireframing and Hotjar for analytics and heatmaps.
- [06:43] - The benefits of recording user sessions to understand website behavior.
- [07:38] - Business growth hacks: Using wireframing tools and diving into analytics for better customer insights.
- [08:10] - How Beefy Marketing can help you optimize your website.
Links Mentioned:
- [Hot Glue](https://www.hotglue.com) - Wireframing tool for website design.
- [Hotjar](https://www.hotjar.com) - Analytics and heatmap tool for understanding user behavior.
- [Beefy Marketing Website Grader](https://www.beefymarketing.com) - Tool to evaluate your website's performance.
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In this episode, we sit down with social media guru Lauren Litt to uncover the secrets behind successful social media strategies. Lauren shares her wisdom on how being specific and authentic can elevate your online presence and engage your audience meaningfully. We also discuss the importance of creating unique content, understanding trends, and avoiding the pitfalls of chasing vanity metrics. Whether you're a coach, a small business owner, or just looking to enhance your social media game, this episode is packed with actionable insights and advice.
Key Points:
[0:00] - Introduction to the episode and guest, Lauren Lit.
[0:19] - Analogy for social media success: Speak directly to your audience.
[0:57] - The power of specificity: How niche content can captivate a broader audience.
[1:22] - Engaging niche content: Why people love specific content even if it’s not directly relevant to them.
[1:53] - Trends vs. originality: Should you follow trends or set your own?
[2:28] - Authenticity in social media: Why being unapologetically you is crucial.
[2:45] - Stop chasing trends: Why copying others’ success formulas doesn’t work.
[3:31] - The importance of engagement over followers: Tracking the right metrics.
[3:48] - Small but mighty: How smaller accounts can achieve higher engagement rates.
[4:07] - Focusing on engagement over followers: The true metrics that matter.
[4:23] - Avoiding vanity metrics: Focusing on meaningful interactions over numbers.
[4:59] - A success story: Turning engagement into sales.
[5:36] - Managing client expectations: Understanding realistic social media growth.
[6:11] - Staying true to your voice while keeping up with trends.
[6:30] - Lauren shares what type of clients and companies she loves working with.
[7:00] - The impact of engagement metrics over follower count.
[8:00] - Importance of authenticity and avoiding vanity metrics.
[9:15] - Closing thoughts and how to connect with Lauren Lit.
Links Mentioned:
https://lilshamelessplug.com/
https://www.instagram.com/lauren.litt/
https://www.businessgrowthhacks.com/
https://beefymarketing.com/
We hope you enjoyed this episode packed with valuable social media insights. If you found it helpful, please rate, follow, and review the podcast. Don't forget to share it with others who might benefit from these tips. See you in the next episode, Small Business Nation!
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In this episode of The Business Growth Hacks Podcast, the hosts are talking WordPress and website hacks to help businesses enhance their online presence. They discuss the versatility of WordPress with its extensive library of plugins, the benefits of starting on WordPress over other website builders, and introduce some valuable WordPress resources and plugins like Elementor, Undraw, UI Gradients, and Color Hunt. The episode concludes with practical advice on leveraging these tools to boost SEO and improve website functionality.
Key Points
WordPress Plugin Versatility:
WordPress offers over 54,000 free plugins, providing extensive functionality for almost any website need.
Comparison with Other Builders:
While platforms like Squarespace, Wix, and Weebly are good starters, WordPress offers superior long-term scalability and customization.
Essential Plugins and Resources:
- Elementor: A drag-and-drop visual editor for easier page design and layout customization.
- Undraw: Open-source illustrations for use in presentations and websites, optimized for small file sizes to maintain fast load times.
- UI Gradients: A resource for generating CSS gradients to enhance website aesthetics.
- Color Hunt: A collection of handpicked color palettes to assist in creating cohesive and appealing designs.
SEO and Speed:
Fast-loading websites improve SEO and reduce bounce rates; tools like Undraw help by offering optimized images.
Business Growth Benefits:
Customizable websites with strong SEO can boost online reach, attract more customers, and grow site visitor numbers.
Quotable Moments
- "I would say if you can start on WordPress, start on WordPress, because it will give you the long term ability to scale that site to however big you want." (00:02:12)
- "WordPress was built for an easy user experience. It's organized, it's intuitive, even if you're unfamiliar with website management." (00:02:31)
- "When you put animations and videos and photos on a website, sometimes if you're not careful about how you compress them, they can really take the load time of the website and slow it down." (00:05:18)
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In this episode of the Business Growth Hacks podcast, the hosts welcome David Kaminski from CollaboratePros.com to discuss effective strategies for improving business visibility and growth through online content and geo-tagging techniques. Kaminski shares valuable insights on how to leverage photos, videos, and strategic content to enhance Google rankings and drive business success.
Key Points:
Importance of Photos and Videos:
- Google prioritizes business listings with frequent photo updates.
- Businesses should add geotagged images to their Google Business Profiles.
Geo-Tagging Strategy:
- Upload photos from various service areas to increase visibility in local searches.
- Geotagging helps Google identify active business locations, boosting local search rankings.
Driving Directions Hack:
- Encourage field technicians to search for driving directions back to the office from different job sites.
- This activity signals to Google that the business is active in multiple locations, improving its map ranking.
Content Creation and Link Building:
- Consistent and strategic content creation is crucial for SEO.
- Internal linking from homepage to specific service-related blog posts can significantly enhance page rankings.
- Collaborate with other businesses for cross-linking to build authority.
Quotable Moments:
"Google loves photos and videos. Upload geotagged images to stay ahead of your competition." - David Kaminski
"If you're consistent and do content the right way, you're going to make a difference." - David Kaminski
Links Mentioned:
https://CollaboratePros.com
https://beefymarketing.com/
https://www.businessgrowthhacks.com/
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In this episode of the Business Growth Hacks Podcast, we welcome back Jonathan Porter Whistman, an expert in sales organization building and CEO of PerceptionPredict.ai and WhoHire.com. The discussion revolves around the importance of balancing gut feelings with data in business decisions, particularly in hiring processes.
Key Points:
Autopilot Thinking:
Jonathan highlights how humans often operate on autopilot, especially in familiar situations like driving home. This concept translates into designing sales organizations where teams can handle routine tasks effectively, allowing for higher-level strategic thinking.
Gut Feeling vs. Data:
While gut feelings can be valuable, Jonathan emphasizes the need to validate them with data, especially in hiring decisions. He shares insights from research showing how gut feelings alone can lead to hiring mismatches, highlighting the importance of data-driven hiring processes.
Balancing Gut and Data:
Jonathan stresses the necessity of balancing gut intuition with data analysis for effective decision-making. Being too reliant on gut feelings or data alone can lead to biased or incomplete decisions. Successful entrepreneurs find the perfect balance between intuition and data-driven insights.
Quotable Moments:
"It's mastering that in your organization. So when you design your sales organization, you need to think about what are the things that I need to get my team so good at that. They can just do it on autopilot.”
"The shortcut to higher success is not to always question your gut in the absence of data. So I like, gut, gut feel, a hunch or an intuition. And when we have that hunch or intuition, then we should go in search of data and not get wed to an idea or a belief without really digging in and understanding what the data tells us."
"If you're going to be a successful entrepreneur, you have to get in the habit of gut and intuition balanced by data."
Links Mentioned:
https://www.perceptionpredict.ai/
https://whohire.com/
https://beefymarketing.com/
https://www.businessgrowthhacks.com/
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This episode of the Business Growth Hacks podcast features Whitney Hahn, an expert helping business owners grow while managing their busyness. Whitney discusses the pitfalls of contracts that hinder cash flow for service-based businesses, emphasizing the importance of time-based contracts over milestone-based ones. She shares insights into managing client expectations, project timelines, and recurring billing for improved cash flow management.
Key Points:
Contracts Impact Cash Flow:
Misworded contracts can significantly affect cash flow, especially for service-based businesses with longer sales cycles and client involvement in the process.
Time-Based Contracts:
Shifting from milestone-based to time-based contracts ensures regular billing intervals, aligning with project timelines and client engagement.
Client Communication:
Effective communication with clients about billing schedules and expectations encourages timely feedback and approvals, contributing to smoother project management and cash flow.
Quotable Moments:
"I see a lot of service providers write their contracts in a way that is milestone based instead of timeline based."
"The clients will pay attention when an invoice comes. If they've been sitting on their feedback, they're getting invoiced for it anyway.”
Links Mentioned:
https://provokebetter.com/
https://provokebetter.com/bgh/
https://beefymarketing.com/
https://www.businessgrowthhacks.com/
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In this episode of the Business Growth Hacks podcast, Andrew and John discuss the importance of strategic content planning using tools like editorial calendars. They get into the three stages of the client's journey (top of the funnel, middle of the funnel, and bottom of the funnel) and emphasize the need to address each stage to maximize business growth. They also highlight the significance of being intentional about content creation and offer insights into how editorial calendars can drive traffic, improve SEO, and enhance overall marketing strategies.
Key Points:
Three Stages of the Buyer's Journey:
The episode begins with an exploration of the top, middle, and bottom of the funnel stages in the client's journey. It's emphasized that addressing each stage strategically is crucial for effective content marketing.
Importance of Editorial Calendars:
The conversation underscores the role of editorial calendars in content planning. They discuss how calendars help in addressing pain points, guiding potential solutions, and ensuring a cohesive marketing strategy.
Strategic Approach to Content:
The hosts stress the need for a strategic approach to content creation, focusing on SEO, audience targeting, and measurable results. They advocate for planning, consistency, and relevance in content marketing efforts.
Quotable Moments:
"Having that editorial calendar is allowing you to be strategic in addressing your customer audience, your demographic, your persona, and making sure that you are addressing everyone that's in the funnel."
"If you don't have a calendar and you're not planning this stuff out, don't expect it to be pristine."
"Don't give up on something because it's not getting the results that you want. Make sure that you're actually putting everything into it that you're supposed to."
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In this episode, the hosts discuss essential activities for entrepreneurs to invest their time in, focusing on the power of video, learning, and action in driving business growth. They also explore the impact of social media strategies, including contests, email marketing, and engaging with audiences.
Key Points:
Video as a Multi-Tool:
Video content plays a crucial role across various marketing channels, including websites, social media, and ads. It's a versatile tool for storytelling and engaging with audiences.
Balancing Learning and Doing:
While learning new skills is important, taking action and implementing ideas are equally vital. The hosts emphasize the value of turning ideas into tangible results.
Social Media Strategies:
Utilizing platforms like Gleam for contests and giveaways can boost engagement and follower growth. Building email lists through valuable content and responding to audience interactions are key strategies for social media success.
Customer Engagement:
Engaging with customers on social media goes beyond marketing; it's about building relationships and loyalty. Personalized responses and genuine interactions can make a significant impact.
Quotable Moments:
"People discount email lists, which will we'll do a whole episode about, how I think we should because email addresses are still one of the most valuable items you can get from your customers."
"Someone who doesn't feel valued isn't going to be loyal to your brand or your company no matter what.”
Links Mentioned:
https://beefymarketing.com/
https://www.businessgrowthhacks.com
https://gleam.io/
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In this episode of the Business Growth Hacks podcast, Jerry Vaughn from J. Galt Finance shares invaluable insights into cash flow management for small businesses. He emphasizes the three main pillars of finance, which include understanding cash flow, leveraging company assets, and protecting personal and business assets. This episode provides actionable advice for small business owners to improve cash flow management, make strategic financial decisions, and protect their assets, ultimately fostering business growth and sustainability.
Key Points:
Three Pillars of Finance:
Jerry explains the importance of the three main pillars of finance, focusing on cash flow management.
Leveraging Assets to Access Capital:
Understanding the value of the company for strategic investment and asset protection.
Cash Flow Management:
He highlights the significance of understanding cash flow needs to avoid debt traps and ensure sustainable business growth and profitability.
Asset Protection:
Jerry underscores the importance of proper insurance coverage to safeguard personal and business assets, minimizing risks and liabilities.
Quotable Moments:
"Cash flow isn't about revenue gap, it's not about getting loans. If you don't understand your cash flow needs... that's why a lot of businesses get in trouble."
"It's about leveraging cash flow, but understanding that is key. It's not about using expense trackers... it's about understanding going forward what your cash flow needs are."
"Understanding cash flow, access to cash flow, and understanding the value of your company... laying the foundation for cash flow, access to cash flow, and understanding the value of your company and where to invest your time, money.”
Links Mentioned:
https://jgalt.io/
https://beefymarketing.com/
https://www.businessgrowthhacks.com/
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