Insights from the State of Higher Education Report 2024 by Lumina and Gallup

2 Jul · Changing Higher Ed

00:41:22

Dr. Courtney Brown, Vice President of Impact and Planning for Lumina Foundation, discusses key findings from the 2024 State of Higher Education Study conducted in partnership with Gallup. She shares critical insights into evolving student demographics, barriers to enrollment, and strategies for addressing challenges in higher education.

Key Discussion Points

The Changing Profile of Today's College Students:

Shift away from traditional recent high school graduates to more diverse, non-traditional learners. Approximately 35% of students are financially independent from parents. About one-third of students have children of their own. 60% of students work while in school, with 40% holding full-time jobs. Over one-third of current students are over 25 years old.

Primary Barriers to Enrollment and Completion:

Cost and affordability remain the number one obstacle for potential and current students. Emotional stress and mental health concerns have dramatically increased since 2020. Work and family responsibilities create additional challenges for many students. State policies on divisive issues influence enrollment decisions across demographics.

Students Stopping Out: A Growing Crisis:

41.9 million U.S. adults have some college credit but no degree, up 1.5 million from the previous year. 64% of currently enrolled students have considered stopping out in the last six months. Emotional stress is the leading cause of student attrition, with 70% citing it as their primary reason for considering stopping out.

The Perceived Value of Higher Education:

Nearly all adults without a degree believe at least one type of credential is extremely or very valuable. Almost 60% of adults who have never enrolled have considered doing so in the past two years. 84% of current or prospective students cite employment factors as reasons for enrolling.

Strategic Adaptation for Higher Education Institutions:

Need for transparent pricing models and innovative financial aid options. Importance of enhancing mental health and support services for students. Adapting programs to accommodate non-traditional students' needs. Strengthening alignment between higher education and workforce demands. Addressing systemic barriers and advocating for supportive policies.

Three Key Takeaways for Higher Education Leaders and Boards

Actively collect data on student needs and experiences to inform decision-making. Analyze community demographics to identify and serve potential future students. Continuously explore ways to make education more affordable and accessible.

Bonus Takeaway: Include a non-traditional student on the board of trustees to provide valuable insights into diverse student needs.

Read the transcript on our website at: https://changinghighered.com/ state-of-higher-education-report-2024-lumina-gallup/

#TheStateOfHigherEducation #HigherEducation #LuminaGallupReport

About Our Podcast Guest

Courtney Brown, Ph.D., is vice president of impact and planning for Lumina Foundation, an independent, private foundation in Indianapolis that is committed to making opportunities for learning beyond high school available to all. As the chief data and research officer, Brown oversees the foundation’s efforts in the areas of strategic planning, learning, impact, and effectiveness. She also leads Lumina’s international engagement.

She joined the foundation in 2011 with a strong background in performance measurement, research, and evaluation. Before 2011, Brown was a senior research associate at the Center for Evaluation and Education Policy at Indiana University. There, she led studies and evaluations focused on education and post-high school programs within the United States and across Europe.

Brown is a frequent speaker and panelist in the United States and other countries regarding postsecondary strategy, student success, data-driven decision-making, and evidence-based practices. She has developed and shared manuals, working papers, articles, and books related to undergraduate research, performance measurement, randomized-control trials, and other evaluation methods, as well as conducted webinars and workshops on topics such as evaluation, performance measurement, and success in education beyond high school.

About the Host

Dr. Drumm McNaughton is a consultant to higher ed institutions in governance, accreditation, strategy, change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website, https://changinghighered.com/.

The Change Leader’s Social Media Links

LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected]

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Episodes

Improving Public University Systems at Scale
5 Nov· Changing Higher Ed
In this podcast, host Dr. Drumm McNaughton welcomes guest James R. Johnsen, the former President of the University of Alaska System, who is now a Vice President of Executive Search for Greenwood Asher & Associates. Johnsen discusses his new book, "Public University Systems: Leveraging Scale in Higher Education," which examines the importance of and challenges facing public university systems across the U.S.
What higher ed leaders will gain from this podcast: Understanding Public University Systems in Higher Education Governance
A comprehensive overview of public university systems, their prevalence, importance, and the challenges they face. The different types of systems – homogenous and heterogeneous – and how they are structured, governed, and operated. This knowledge will be valuable for leaders in understanding the landscape of higher education in the context of their institutions.
Leveraging Scale for Efficiency and Impact
Public university systems have a unique ability to leverage their scale to achieve political, social, and economic goals. Benefits include consolidation and collaboration in areas such as procurement, research administration, payroll, legal counsel, and accreditation. Leaders can identify and implement strategies to maximize efficiency and impact through system-level initiatives.
Navigating Political Dynamics in University Systems
Political dynamics shape public university systems significantly, with roles for governors, legislators, and boards in forming higher education policy and funding. Understanding this landscape and developing strategies for effective advocacy is essential.
Change Management and Leading Transformational Change
Higher education systems face challenges in implementing change due to bureaucratic structures. Effective change management requires a clear vision, strong leadership, and a culture that embraces experimentation and continuous improvement.
Prioritizing Student Success and Addressing State Needs
Aligning higher education with student and state needs is crucial. Leaders can prioritize student success by streamlining processes, improving transferability, and focusing on outcomes that benefit both individuals and society, ensuring institutions contribute to the state's economic and social well-being.
How Public University Systems Work (Or Don’t)
75% of American college students attend institutions within higher education systems. These systems aim to govern and coordinate public higher education within a state, yet effectiveness varies depending on structure, governance, and alignment with state goals.
Structure and Governance Models in Public University Systems
Public university systems vary in structure, affecting their governance and impact. Systems can be homogenous, like the University of California system, where institutions share similar missions, or heterogeneous, like the State University of New York system, which encompasses diverse missions. Governance models differ, with some states having a single board and others multiple boards with distinct responsibilities.

For example, Florida has a Board of Governors for the entire system, while each university has its own Board of Trustees.
Alignment and Collaboration for Higher Education Goals
A key factor in system effectiveness is the alignment between state government, the system, and individual institutions. The governor’s vision should guide the system board, which then aligns institutional goals. Without clear alignment, systems risk fragmentation, duplicated efforts, and resource competition.
Recommendations for Improving Public University Systems Clarify Higher Purpose and Goals for System-Wide Alignment
Systems should articulate a higher purpose and align with the state's vision for higher education. This alignment enhances decision-making, resource allocation, and collaboration.
Strengthen Leadership and Governance Skills
System leaders need skills to navigate political landscapes, foster collaboration among institutions, and drive strategic change. Professional development focused on system leadership is essential.
Streamline Processes and Foster Collaboration in Higher Education Systems
Systems should streamline processes, reduce redundancy, and foster collaboration. Standardizing data collection, developing common course numbering for transferability, and creating shared service centers are effective strategies.
Promote Data-Driven Decision Making in University Systems
Effective governance relies on consistent, reliable data. Systems should invest in data infrastructure and analytics to support evidence-based decisions on resource allocation, program development, and student success.
Cultivate a Culture of Innovation and Experimentation in Higher Education
Encouraging a culture of innovation across institutions includes providing seed funding for pilot projects, enabling faculty collaboration, and celebrating successful innovations.

By addressing these challenges and implementing these recommendations, public university systems can fulfill their mission of providing high-quality, accessible, and affordable education that meets the needs of students and the state.
Three Key Takeaways for University Presidents and Boards
These takeaways highlight the essential elements for effective leadership and governance within public university systems.
Define a Higher Purpose
Clarify the system's higher purpose. This purpose serves as a guiding principle for all decisions and actions, providing a shared understanding of the system's ultimate aim. It should transcend individual institutional interests and unite stakeholders around a common vision.
Align Goals and Plans
Align state goals, state plans, system goals, system plans, and institutional goals and plans. This hierarchical alignment ensures that efforts at all levels are coordinated and contribute to the overall vision and purpose. This framework reinforces the importance of a cohesive system working towards shared objectives.
Develop Adaptive Leadership
Develop adaptive leadership capabilities across the entire university, not just among those in leadership positions. Adaptive leadership involves fostering a culture where individuals at all levels are empowered to identify challenges, propose solutions, and adapt to changing circumstances.

Read the full transcript at https://changinghighered.com/improving-public-university-systems-at-scale/

#HigherEducation #PublicUniversitySystems #ChangingHigherEd
About Our Podcast Guest
James R. Johnsen

"I believe that success requires strong moral and ethical principles. As Vice President of Executive Search at Greenwood Asher & Associates, LLC, I aspire to live up to this notion by embracing change, building consensus, and establishing unity.

Before joining GA&A, I served as a senior fellow at the National Association of System Heads (NASH). I helped develop a transformation agenda for public university systems and was the founding director of its Systems Center for State Policy.

Well-versed in higher education planning and administration, I have written and presented research on higher-learning systems and taught graduate courses in negotiation.

With a knack for evidence-based approaches to strategic planning, I’m passionate about finding innovative ways to solve critical pain points and attain organizational goals."

Connect with Jim Johnsen on LinkedIn →
About the Host
Dr. Drumm McNaughton is Principal Consultant and CEO of The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience. Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances.

Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

Connect with Drumm McNaughton on LinkedIn →
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Effective University Mergers & Lessons in Stability from PASSHE
29 Oct· Changing Higher Ed
In this episode of Changing Higher Ed, Dr. Drumm McNaughton interviews Dr. Daniel Greenstein, former Chancellor of the Pennsylvania State System of Higher Education (PASSHE), to explore strategic efforts in guiding one of the largest transformations in U.S. higher education. Over his six-year tenure, Greenstein led PASSHE’s integration of six universities into two larger institutions, tackling financial challenges, increasing program diversity, and improving student outcomes—all while maintaining each institution’s unique identity and local impact.

The discussion covers the complexities involved in large-scale university mergers, including the need for legislative support, active stakeholder engagement, and partnerships with regulatory bodies like accreditors and the NCAA. Greenstein emphasizes that mergers should prioritize student success and community needs over financial motivations, with a purpose-driven approach ultimately yielding greater stability.
Key Insights for Higher Education Leaders Understanding the “Why” Behind Mergers: Mergers are most successful when driven by a commitment to student success and community needs. Financial benefits follow naturally when institutions focus on core values rather than cost-cutting. Change Management as a Critical Tool: Advanced change management practices are essential, including careful planning, stakeholder engagement, and a governance framework that ensures accountability and data-informed decisions. Navigating Complex Regulatory Requirements: Practical guidance is offered on working with regulatory bodies, emphasizing the importance of collaborative relationships to smooth the integration process. Maintaining Brand Identity and Local Relevance: Particularly in rural areas, it’s essential to preserve each institution’s brand identity and community ties, ensuring integrated universities remain relevant and effective in serving local needs. Holistic Planning and Stakeholder Engagement: A comprehensive planning process involving stakeholders across all university functions optimizes student outcomes, advances diversity and inclusion, and enhances institutional effectiveness. Student-Centric Approach: McNaughton reflects on the need to prioritize student outcomes during mergers, agreeing that a student-centered focus is critical for long-term success. Collaborative Leadership and Teamwork: Effective mergers rely on teamwork among university leaders, legislators, and other stakeholders, with a shared commitment to the mission driving meaningful progress. Clear, Consistent Communication: Communication that is well-timed and consistent is essential in complex integrations, requiring disciplined messaging to keep all stakeholders aligned. Flexibility and Adaptability: The need for flexibility and adaptability is emphasized, as unexpected challenges require leaders to adjust strategies to achieve successful outcomes. Engaging External Expertise: External partners, such as accreditation bodies and project management firms, are invaluable in supporting complex mergers and helping to navigate the accreditation process. Navigating the Political Landscape: Mergers within public institutions involve political realities. Building broad support among legislators and communities is key to gaining approval and securing resources. Long-Term Perspective and Patience: Realizing merger benefits requires patience and a long-term outlook. Though initially challenging, such integrations ultimately lead to improved student outcomes, greater efficiency, and enhanced academic offerings. Three Takeaways for University Presidents and Boards You are not alone: Many institutions have undergone mergers, so seeking guidance from experienced leaders can provide invaluable insights and help prevent feelings of isolation. Confidence is Key: Leaders must maintain confidence in their ability to succeed, with resilience and belief in their capacity to see the process through. Focus on Core Values: Viewing mergers solely as cost-saving measures is limiting; prioritizing student and community needs naturally leads to financial stability and success.
Read the show transcript on our website at: https://changinghighered.com/effective-university-mergers-lessons-in-stability-from-passhe/

#UniversityMergers #HigherEducation #HigherEdMergers
About our guest
Dr. Daniel Greenstein was the chancellor of Pennsylvania's State System of Higher Education from September 2018 to October 2024. In the role, he was the chief executive officer of the state's system of public universities, serving more than 80,000 students. Chancellor Greenstein led a system-wide redesign of PASSHE to increase student opportunities and university financial sustainability.

Greenstein previously led the Postsecondary Success strategy at the Bill and Melinda Gates Foundation, where he worked with other higher education leaders on initiatives to raise educational attainment levels and to promote economic mobility, especially among low-income and minority students. He developed and implemented a national strategy for increasing the number of degrees awarded and for reducing the attainment gaps among majority and non-majority students at U.S. colleges and universities.
Greenstein was Vice Provost for Academic Planning and Programs for the University of California (UC) system.

Connect with Dan Greenstein on LinkedIn →
About the Host
Dr. Drumm McNaughton is Principal Consultant and CEO of The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience. Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances.

Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

Connect with Drumm McNaughton on LinkedIn →
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STEM Enrollment Growth: Online Labs Drive Student Retention
22 Oct· Changing Higher Ed
This episode features host Dr. Drumm McNaughton and guest Dr. Caitlin Runne-Janczy, Chief Academic Officer for Scientific Interactive, a company that provides hands-on and virtual science lab experiments to students. Drumm and Cait focus on the growing demand for online science lab courses, particularly in STEM fields. Cait discusses the results of a recent survey that found a significant increase in online lab enrollment and a corresponding decrease in on-campus enrollment.

They also explore the challenges and opportunities of delivering quality online lab experiences, including safety considerations, lab setup, accreditation, and student learning outcomes. Cait highlights the importance of hands-on components in online labs and the potential for these courses to spark a passion for STEM beyond the individual student.

Podcast Overview

Some of the key insights and opportunities for higher education leaders who listen to this podcast:
There is a growing demand for online science lab courses. Deans and department chairs report a greater than 70% increase in online lab enrollments and a corresponding 56% decrease in on-campus lab enrollments. 88% of students surveyed said it was important for them to have the opportunity to take an online science lab course, and 60% of those students would have enrolled elsewhere or not enrolled at all if an online lab option had not been available.

Online science lab courses can be just as effective as on-campus courses if they include a hands-on component. Simulations have a place in the lab experience, but it must have some sort of hands-on element to really get students a comparable outcome to the campus counterpart. In the survey, 90% of faculty reported that students who take hands-on labs online have the knowledge and skills to continue in their degree progression.

Online science lab courses can help institutions reach a broader range of students, including those who cannot attend on-campus classes due to work, family, or other obligations. This can help institutions grow their enrollment and retain more students. Online options also have a broader impact beyond just the individual student. For example, students who do lab kits at home with their families are expanding that love of science beyond just the individual student.

Institutions need to be prepared to address the challenges of offering online science lab courses, such as ensuring student safety, providing adequate support to students, and meeting accreditation requirements. Safety is a key consideration for both students and institutions. Companies that provide lab kits typically cover liability insurance for the institution in case anything happens. Institutions need to provide adequate support to students who are taking online science lab courses, such as synchronous sessions, digital office hours, and digital lab partners. Accreditation bodies typically require online science lab courses to include a hands-on component to ensure that students have the transferable skills they need to continue in their degree program.

Institutions should consider using online science lab courses as a way to improve student preparedness for on-campus lab courses. Students can do digital experiments before they get to campus so they can be familiar with the techniques and safety protocols that they will need to implement once they get to the lab.

Institutions should partner with companies that have experience in developing and delivering online science lab courses. These companies can provide the expertise, resources, and support that institutions need to successfully offer these courses.

Three Takeaways for University Presidents and Boards
Growing demand for online science labs is creating urgency around digital transformation. Students are actively seeking these options and may choose other institutions that offer them. Building out online laboratory options is becoming a strategic imperative.

Hands-on laboratory work remains essential for maintaining equivalency with on-campus experiences. While simulations play a role, physical experimentation must be part of online lab courses to ensure comparable learning outcomes.

Online lab options offer a broader societal impact beyond individual student success. By making STEM education more accessible and visible, these courses can inspire interest in STEM fields among students' families, peers, and broader communities.

Online science lab courses are a growing trend in higher education, and institutions that are prepared to embrace this trend will be well-positioned to meet the needs of their students and the demands of the 21st-century workforce.

These are just some of the key insights and opportunities you will hear in this podcast—listen to the full episode for more.

Final Thoughts

Accreditation is essential, and institutions must ensure that online labs meet the same standards as traditional labs. They need to understand the requirements of their accrediting bodies and have robust methods to assess and demonstrate student learning outcomes.

Partnering with experienced companies can be beneficial, but institutions are ultimately responsible for meeting accreditation standards and ensuring quality.

The idea of using virtual pre-labs to better prepare students for on-campus labs is promising and could improve student performance in both settings.

Institutions need to approach online science labs thoughtfully, balancing innovation with academic rigor and ensuring that students receive a high-quality education.

Read the transcript on our website at https://changinghighered.com/stem-enrollment-growth-online-labs-drive-student-retention/

#STEMOnline #HigherEducation #EnrollmentGrowth

About Our Podcast Guest

Cait Runne-Janczy

Dr. Runne-Janczy is the Chief Academic Officer and oversees all curriculum development and lab creation. She and her team endeavor to create the same lab experience in people’s homes that they might experience on campus, as well as digital simulations where appropriate.

She and her team of PhD experts have built, from the ground up, over 450 individual labs across 11 disciplines. She is passionate about increasing access to STEM education by delivering new modalities of instruction. Dr. Runne-Janczy is a graduate of Marist College and received her PhD from the University of Iowa.

About the Host

Dr. Drumm McNaughton is Principal Consultant and CEO of The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience. Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances.

Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Innovative Accreditation: Accelerated Degrees and Competency-Based Education
15 Oct· Changing Higher Ed
Innovative Accreditation: Transforming Higher Education

Dr. Sonny Ramaswamy and Dr. Selena M. Grace, leaders at the Northwest Commission on Colleges and Universities (NWCCU), join Dr. Drumm McNaughton in the second of this two-part podcast to discuss groundbreaking innovations in higher education accreditation. They explore accelerated degrees, competency-based education, and the evolving landscape of workforce development.

Key Discussion Points

Accelerated Bachelor's Degree Programs:
NWCCU's approval of a pilot three-year bachelor's degree program. Historical context of the traditional four-year model and its limitations. Rigorous evaluation processes to ensure educational quality in accelerated programs.
Competency-Based Education (CBE):
Focus on demonstrable skills and knowledge rather than seat time. NWCCU's approach to evaluating CBE programs. Emphasis on clear learning outcomes and robust assessment methods.
Innovations in Accreditation:
NWCCU's role as a facilitator of institutional innovation. Implementation of a portfolio model and high-contact approach with institutions. Support for a wide range of innovations while maintaining quality standards.
Workforce Development and Higher Education:
Addressing the needs of an estimated 40 million Americans requiring reskilling and upskilling. Integration of micro-credentials and certification programs. Balancing flexibility with maintaining high educational standards.
Assessment and Learning Outcomes:
Importance of clearly defined learning outcomes at course and program levels. Use of multiple assessment methods and regular curriculum review. Emphasis on programmatic assessment to capture disciplinary learning outcomes.
Three Key Takeaways for Higher Education Leaders and Boards
Embrace innovation in degree formats and educational delivery methods.

Focus on workforce development and lifelong learning opportunities.

Prioritize clear assessment strategies and learning outcomes in new educational models.
Read the transcript and extended show summary on our website at: https://changinghighered.com/innovative-accreditation-accelerated-degrees-and-competency-based-education/

#HigherEducation #HigherEdAccreditation #AcceleratedDegrees

About Our Guests
Sonny Ramaswamy is president of Northwest Commission on Colleges and Universities, which accredits institutions in Alaska, Idaho, Montana, Nevada, Oregon, Utah, Washington, and British Columbia. President Barack Obama appointed Sonny to direct the National Institute of Food and Agriculture, which funded research and education in food, agriculture, and natural resources. He served as dean of Oregon State’s College of Agricultural Sciences, director of Purdue’s Agricultural Research Programs, university distinguished professor and head of entomology at Kansas State, and professor of entomology at Mississippi State. Sonny’s BSc (Agriculture) and MSc (Entomology) are from the University of Agricultural Sciences, Bangalore; his PhD (Entomology) is from Rutgers. He did postdoc research at Michigan State University.

Selena M. Grace is currently the Executive Vice President of the Northwest Commission on Colleges and Universities (NWCCU). She has been at NWCCU since 2020. Previously, she served as Vice Provost for Academic Strategy & Institutional Effectiveness at Idaho State University. She was a member of the inaugural cohort of the WICHE Western Academic Leadership Academy, and her previous experience includes Chief Academic Officer at the Idaho State Board of Education where she was the primary author and manager of the Complete College Idaho Plan. She is a first-generation college graduate. She has a B.A. in English with a writing emphasis and a minor in Native American Studies from Boise State University, an M.F.A. in creative writing and non-fiction from George Mason University, and a Ph.D. in public policy and administration from Boise State University.
About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances.

Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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NWCCU Advances Higher Ed Accreditation: 3-Year Bachelor Degree and Institutional Collaboration
8 Oct· Changing Higher Ed
The Northwest Commission on Colleges and Universities (NWCCU) is pioneering new approaches to higher education accreditation that emphasize student success, institutional innovation through collaboration, and continuous improvement. In a recent conversation, NWCCU President Sonny Ramaswamy and Executive Vice President Selena Grace shared insights into how the commission is transforming accreditation to help meet the challenges facing higher education.

What Higher Ed Leaders Will Gain from Listening:

Understanding Accreditation Changes: Gain insights into innovative accreditation approaches, such as NWCCU’s pilot for a three-year bachelor's degree, which could help your institution stay ahead of regulatory changes and trends.

Student Success Focus: Learn how accreditation bodies like NWCCU are prioritizing student success and equity, providing you with strategies to improve retention and graduation rates at your institution.

Institutional Innovation: Discover how the NWCCU is fostering innovation among member institutions, which could inspire you to implement new programs or policies that enhance both academic quality and operational efficiency.

Collaborative Accreditation Model: Hear about NWCCU’s portfolio model, which emphasizes building strong relationships with institutions, potentially offering your institution a more tailored and supportive accreditation experience.

Workforce Alignment: Explore how accreditation bodies are aligning educational outcomes with workforce needs, a crucial area for positioning your institution to attract students and meet future job market demands.

Three Key Takeaways for Higher Education Leaders
Student-Centered Accreditation: NWCCU's approach puts student success at the forefront of accreditation, emphasizing the importance of understanding and supporting diverse student populations.

Data-Driven Decision-Making: Institutions should leverage disaggregated data to identify and address equity gaps, tailoring their support to meet the needs of different student groups.

Embrace Innovation: The NWCCU encourages institutions to think creatively about program delivery and institutional practices, supporting innovations like the three-year bachelor's degree that can make higher education more accessible and efficient.

This podcast offers actionable insights into improving institutional practices, staying compliant with evolving accreditation standards, and ensuring long-term success in higher education.
Read the transcript on our website: https://changinghighered.com/nwccu-advances-higher-ed-accreditation-with-3-year-bachelor-degree-and-collaboration/ #HigherEducation #HigherEdAccreditation #HigherEdPodcast About Our Guests Sonny Ramaswamy is president of Northwest Commission on Colleges and Universities, which accredits institutions in Alaska, Idaho, Montana, Nevada, Oregon, Utah, Washington, and British Columbia. President Barack Obama appointed Sonny to direct the National Institute of Food and Agriculture, which funded research and education in food, agriculture, and natural resources. He served as dean of Oregon State’s College of Agricultural Sciences, director of Purdue’s Agricultural Research Programs, university distinguished professor and head of entomology at Kansas State, and professor of entomology at Mississippi State. Sonny’s BSc (Agriculture) and MSc (Entomology) are from the University of Agricultural Sciences, Bangalore; his PhD (Entomology) is from Rutgers. He did postdoc research at Michigan State University.

Selena M. Grace is currently the Executive Vice President of the Northwest Commission on Colleges and Universities (NWCCU). She has been at NWCCU since 2020. Previously, she served as Vice Provost for Academic Strategy & Institutional Effectiveness at Idaho State University. She was a member of the inaugural cohort of the WICHE Western Academic Leadership Academy, and her previous experience includes Chief Academic Officer at the Idaho State Board of Education where she was the primary author and manager of the Complete College Idaho Plan. She is a first-generation college graduate. She has a B.A. in English with a writing emphasis and a minor in Native American Studies from Boise State University, an M.F.A. in creative writing and non-fiction from George Mason University, and a Ph.D. in public policy and administration from Boise State University.
About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances.

Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Strategies to Improve Student Retention Rates and Lower Acquisition Costs
1 Oct· Changing Higher Ed
Improving Student Retention: A Proactive Approach

Dr. Drumm McNaughton speaks with Carey Dukes, Assistant Professor of Management at North Greenville University, about innovative strategies to improve student retention and readiness for college.

Key Discussion Points:
The current state of student retention in higher education The concept of "Academic Armageddon" and its impact on first-year students A new model for improving student readiness before college begins The six variables of student readiness Implementing a pre-college readiness course Real-world results and success stories Long-term benefits of improved student preparation
Retention Challenges in Higher Education:
59% of college students don't graduate within four years 30-35% of students transfer after their freshman year High attrition rates lead to financial strain on institutions and increased student debt
The Readiness Course Model:
Implemented between high school graduation and start of college Focuses on time management, study techniques, and critical thinking Addresses six key variables: context, value of degree, informational assessment, self-belief, overall readiness, and effort
Benefits of Proactive Preparation:
Reduced student anxiety Academic head start Improved self-efficacy Better retention of scholarships Increased likelihood of on-time graduation
Three Key Takeaways for Higher Education Leaders:
Analyze current retention rates and their trends Assess the financial impact of improved retention Evaluate existing programs and consider implementing a comprehensive readiness course
Final Thoughts:

The skills taught in the readiness course are transferable and benefit students throughout their academic careers and beyond. He calls for higher education institutions to take bold steps to ensure student success from the moment of acceptance.

Read the transcript or extended show summary on our website: https://changinghighered.com/

#StudentRetention #CollegeReadiness #HigherEducation
About Our Guest
Carey Dukes is a dynamic leader with over 30 years of expertise in business management and higher education. Currently an Assistant Professor of Management at North Greenville University, Carey’s career spans from serving as a CEO in multiple companies to driving innovation and efficiency in large-scale transportation operations. He holds a Doctorate in Business Administration and is renowned for his strategic insights into organizational development and change management. Drawing from his experiences as a first-generation college student, Carey has become a thought leader in addressing student retention, one of higher education's most critical challenges. He authored a groundbreaking book and developed a model to improve student readiness and retention, offering institutions actionable strategies to reduce dropout rates. Carey’s unique blend of corporate acumen and academic research provides fresh perspectives on both business and education, making him an engaging podcast guest on topics of student success, leadership, and transformative growth.
About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances.

Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Impact of Enrollment Pressure on Admissions Teams and Students
24 Sep· Changing Higher Ed
The Real Cost of Chasing Numbers: Balancing Enrollment Pressures and Student Success

Teege Mettille, a veteran with over 20 years in higher education enrollment, discusses the growing challenges faced by admissions counselors and the potential impact on student engagement. Drawing from his book "The Admission Counselor Malaise," Mettille shares insights on the evolving landscape of college admissions and offers strategies for maintaining a balance between institutional needs and student success.

Key Discussion Points

Current Challenges in Higher Education Enrollment:
Decreasing number of high school graduates and public funding Increasing skepticism about the value of college education Pressure on institutions to maintain and increase enrollment numbers
Impact on Admissions Counselors:
Growing applicant pools without proportional staff increases Shift from student engagement to data management and administrative tasks Misalignment between job expectations and actual responsibilities
Effects on Student Engagement:
Reduction in meaningful one-on-one interactions with prospective students Increased reliance on mass communication strategies Potential compromise in matching students with the right institutions
Strategies for Improvement:
Leveraging technology to enhance personal connections Rethinking hiring and training practices for admissions counselors Focusing on yield rates through targeted, personalized outreach
Balancing Institutional Needs and Student Success:
Recognizing the disconnect between revenue goals and counselor motivations Celebrating the human side of admissions work Adapting success metrics beyond pure enrollment numbers
Three Key Takeaways for University Presidents and Boards
Acknowledge the misalignment between institutional enrollment goals and admissions counselor motivations.

Focus on outperforming market position incrementally rather than attempting drastic changes.

Celebrate and support admissions counselors' mission-driven work in addition to meeting enrollment targets.
Final Thoughts

Mettille emphasizes the need for a balanced approach in college admissions, one that meets institutional needs while preserving the core mission of guiding students to their best-fit educational experiences. He calls for creativity and adaptability in addressing these challenges, highlighting the potential for technology and strategic planning to enhance rather than replace the human element in admissions.

Read the transcript on our website: https://changinghighered.com/impact-of-enrollment-pressure-on-admissions-teams-and-students/

#HigherEducation #HigherEdEnrollment #CollegeAdmissions
About Our Guest
Teege Mettille is a thought leader in the field of college admissions with extensive experience on both the institutional and vendor sides of the industry. As a speaker, his primary focus is on addressing and solving pressing issues within the college admissions profession, ensuring ethical practices, and promoting the well-being of students over mere enrollment numbers.

Teege is the author of the insightful book "The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions," which provides a critical yet constructive analysis of the current state of college admissions. The book has been praised for its candid approach to diagnosing systemic problems and offering actionable solutions for improvement. Teege's expertise and practical advice make it an invaluable resource for professionals in higher education.
About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances.

Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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University Governance: Strategic Insights from Brown's 250-Year Legacy
17 Sep· Changing Higher Ed
Navigating the Future of University Governance: Lessons from 250 Years of Experience

Dr. Drumm McNaughton and Lauren Zalaznick, author of Letters from the Corporation of Brown University: Lives of Usefulness and Reputation, discuss the evolution and future of university governance. Drawing from over 250 years of trustee resignation letters at Brown University, they share invaluable insights on leadership, adaptability, and effective governance in higher education.

Key Discussion Points

Historical Context and Evolving Governance:
Brown University's founding charter from 1764 and its enduring mission The impact of including recent alumni trustees on board composition How diverse perspectives have transformed personal growth and institutional policies
Strategic Planning in Higher Education:
The importance of long-term thinking and continuous improvement Balancing tradition with innovation in institutional governance Strategies for adapting to changing societal needs while maintaining core values
Roles and Responsibilities of University Trustees:
The unique bicameral governing body at Brown University Key responsibilities: policy setting, financial oversight, and presidential appointment Qualities sought in effective board members: "work, wealth, and wisdom"
Navigating Campus Crises and Controversial Issues:
Lessons from handling periods of campus unrest and societal change The importance of including diverse viewpoints in governance Strategies for protecting academic freedom and fostering respectful dialogue
Leadership Development in Higher Education:
The role of governance structures in cultivating future leaders Key leadership principles: humility, openness, and collaborative decision-making Balancing short-term needs with long-term vision
Adapting Governance for the Digital Age:
Insights from recent alumni trustees on connecting with current student needs The impact of technology on board operations and decision-making Addressing new challenges in cybersecurity and data privacy
Three Key Takeaways for University Leaders and Boards
Embrace diversity in governance to enhance decision-making and responsiveness.

Foster a culture of continuous improvement through regular self-assessment and adaptation.

Balance institutional traditions with innovation to meet evolving societal needs.
Final Thoughts

The episode concludes with a call for university leaders to view governance as a foundation for effective leadership. By creating inclusive, adaptable, and purposeful governance models, institutions can navigate the complexities of modern higher education while staying true to their core missions.

Read the transcript or extended show summary on our website at https://changinghighered.com/university-governance-strategic-insights-from-brown/

#UniversityGovernance #HigherEducation #HigherEdPodcast

About Our Guest

Lauren Zalaznick has devoted her career in media to transforming the cultural landscape.

Zalaznick has received two Peabody Awards and numerous Emmy Awards. TIME magazine named her one of the “TIME 100: World’s Most Influential People,” and her interviews have been archived at the Television Academy Foundation. Her TED talk, “The Conscience of Television,” has been viewed and
shared close to a million times. Zalaznick graduated with a degree in English from Brown University in 1984, magna cum laude and Phi Beta Kappa.

About the Host

Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances.

Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Improving the Experience for Community College Transfer Students
10 Sep· Changing Higher Ed
Navigating the Transfer Maze: Improving Community College Transfer Student Success

Dr. Drumm McNaughton and Joshua Bay, an education reporter with The 74, dive deep into the critical challenges facing community college transfer students and explore innovative solutions to boost their success rates at four-year institutions.

Key Discussion Points

The Transfer Student Crisis:
Alarming statistic: Only 16% of community college transfers complete bachelor's degrees.

Fall 2023 paradox: Community college enrollment growth, but declining transfer rates.

Equity gap: Even lower completion rates for Black, Latino, and low-income transfer students.
Institutional Blind Spots:
Four-year colleges are often unprepared for transfer students' unique needs.

Credit transfer nightmares: Wasted time, money, and motivation.

Culture shock: Stark differences in faculty engagement between 2-year and 4-year institutions.
Guided Pathways: A Beacon of Hope:
The success of guided pathways model in community colleges.

Potential for adaptation at four-year institutions.

Key elements: Comprehensive planning, regular check-ins, clear transfer information.
Policy as a Catalyst for Change:
The power of centralized, state-level transfer policies.

Standardizing credit transfers and support services across institutions.

Leveling the playing field for first-generation and low-income students.
Fostering Belonging in a New World:
Transfer students struggle with isolation and disconnection.

Strategies: Transfer-specific orientations, peer mentoring, dedicated organizations.

Faculty engagement: Recognizing and valuing transfer students' unique experiences.
Adapting to the New Student Landscape:
Shift away from solely focusing on the traditional "high school to college" pipeline.

Understand diverse pathways: gap years, returning students, and career changers.

Need for flexible support systems and reimagined student services.
Diversity in a Post-Affirmative Action World:
Community college partnerships as a pathway to maintain diverse student bodies.

Targeted outreach, scholarships, and support for underrepresented transfer students.
Three Key Takeaways for Higher Ed Leaders
Centralize and standardize transfer policies at the state level.

Forge strong community college partnerships to enhance diversity and access.

Create a culture of belonging that embraces the unique experiences of transfer students.
Closing Thoughts

Bay and McNaughton emphasize that improving transfer student outcomes is not just an institutional imperative but a societal one. By breaking down barriers and providing targeted support, colleges can unlock the potential of millions of students, leading to a more educated workforce and a more equitable society.

Read the transcript and extended show summary on our website: https://changinghighered.com/improving-the-experience-for-community-college-transfer-students/

#HigherEducation #HigherEdEnrollment #CommunityCollegeTransfers

About Our Podcast Guest

Joshua Bay is an education reporter with expertise in policy analysis and data-driven journalism. He is currently a staff reporter for The 74, a nonprofit news organization covering America’s education system from early childhood through college and career.

Joshua’s coverage spans from artificial intelligence in the classroom to Gen Z’s growing apathy towards a college education. With support from his fellowship at the Poynter Institute, Joshua produced a three-part project taking a closer look into the struggles of earning a bachelor’s degree — particularly among community college transfers.

Prior to The 74, Joshua graduated with a master’s degree in education advocacy and policy at Georgetown University. There, he co-developed a policy research report on the educational, housing, and public health outcomes of Washington D.C. residents based on census redistricting.
About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances.

Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Washington Update: Neg Reg, Clery Act, and Chevron Decision
3 Sep· Changing Higher Ed
In this Washington Update, Tom Netting, President of TEN Government Strategies, provides a comprehensive overview of recent regulatory changes and challenges facing higher education institutions. This update covers a wide range of topics, including FAFSA, Title IX, FSA, IDR, SAVE, NC-SARA, NACIQI, PPA, TRIO, Clery Act, Gainful Employment, Title IV, and Chevron Decision Impacts, and more.
Key Discussion Points Regulatory Environment and Negotiated Rulemaking: Overview of the 2023-2024 federal Negotiated Rulemaking process Proposed changes to distance education regulations, particularly affecting clock-hour programs Potential expansion of TRIO programs to increase access for disadvantaged and disabled individuals Title IX and State-by-State Implementation: Complexities arising from state-by-state variation in Title IX implementation Challenges for institutions operating under multiple, sometimes conflicting policies Ongoing legal battles and potential Supreme Court involvement FAFSA Rollout and Enrollment Implications: Delayed rollout of the new FAFSA form and its impact on Fall 2024 enrollments Phased implementation plan for the 2025-2026 FAFSA form Potential challenges for institutions in admissions and financial aid processes Student Loan Repayment and the SAVE Program: Current repayment statistics and challenges as the loan pause ends Introduction of the SAVE (Saving on a Valuable Education) program Ongoing legal challenges to repayment initiatives Institutional Quality and Oversight: Proposed changes to accreditation processes and NACIQI oversight Increased transparency in Program Participation Agreements (PPAs) and administrative enforcement actions Implications for institutional reputation and compliance strategies Three Key Takeaways for Higher Education Leaders Stay informed and engaged with the rapidly changing regulatory environment.

Develop flexible strategies to adapt to evolving requirements in areas like distance education, Title IX, and financial aid.

Prioritize compliance and transparent communication about institutional status and efforts. Final Thoughts
The current higher education policy landscape is marked by complexity and rapid change. Institutional leaders must stay proactive, informed, and adaptable to navigate these challenges successfully while maintaining focus on their core educational missions.

Read the transcript and extended show notes on our website at https://changinghighered.com/washington-update-neg-reg-clery-act-and-chevron-decision/

#HigherEducation #NegReg #HigherEdCompliance
About Our Podcast Guest
Tom Netting

Having spent all of his professional career devoted to higher education policy oversight and implementation, Tom Netting has an extensive knowledge of the laws and regulations governing all aspects of higher education. His considerable background and experience have afforded him the opportunity to view the development and implementation of federal higher education and workforce development policy in their entirety – including issues related to higher education and workforce development, health care, veteran affairs policies, and the procurement of federal appropriations.
About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Enroll and Retain International Students: Lessons from I-House at UC Berkeley
27 Aug· Changing Higher Ed
Fostering Global Understanding: The Role of International Houses in Higher Education
The rising trend in international student enrollment, currently at its fastest rate in over 40 years, underscores the critical need for fostering global understanding in higher education. International Houses (I-Houses) have emerged as a powerful model for creating inclusive and globally-minded campus communities, addressing the challenges of integrating international students and enriching the educational experience for all.

Dr. Shaun Carver, Executive Director of UC Berkeley's International House, joined to discuss the transformative impact of the I-House model on cross-cultural exchange and global education. With over a century of history, I-Houses continue to play a crucial role in breaking down cultural barriers and fostering understanding through daily interactions and shared experiences.
Key Points Overview: The Origins and Evolution of International Houses: The I-House movement began in 1908, sparked by a chance encounter at Columbia University. John D. Rockefeller Jr. and the Cleveland Dodge family funded the first I-House, leading to establishments at UC Berkeley and the University of Chicago. The I-House Experience: UC Berkeley's I-House hosts approximately 620 residents from 80 different countries. A balanced mix of international and domestic students (20%) ensures cross-cultural exposure. Addressing Challenges of International Student Integration: Pre-enrollment support is crucial for international students preparing for U.S. education. Cultural and academic adaptation challenges are comparable to those faced by first-generation and low SES students. Financial considerations include higher tuition rates for international students. Creating a Diverse and Inclusive Environment: Balanced admissions ensure no single nationality or academic discipline dominates. Economic diversity is maintained through financial aid. Intentional room assignments pair students from different countries. Long-Term Impact of the I-House Experience: Alumni report lifelong friendships and transformative experiences. Notable alumni include Nobel Prize winners, heads of state, and business leaders. The Unique Identity of I-House Residents: Residents develop multiple affiliations: with the university, their specific schools, and I-House itself. The I-House affiliation often becomes the strongest over time. Future of International Houses and Global Education: Potential for I-Houses to play an expanded role in fostering dialogue on controversial topics. Aspirations to scale up the I-House impact globally. Three Key Takeaways for Higher Education Presidents and Boards: Lead with clear values and cultural principles, articulating them to all stakeholders. Maintain consistent policies across all groups to build credibility and trust. Protect freedom of expression by distinguishing between education and indoctrination. Final Thoughts
The International House model offers valuable lessons for higher education institutions seeking to create truly global learning environments. By intentionally fostering cross-cultural interactions and maintaining a commitment to open dialogue, universities can prepare students to thrive in an increasingly interconnected world. The principles embodied by International Houses provide a roadmap for creating inclusive, intellectually stimulating environments that benefit both international and domestic students, ultimately contributing to a more connected and empathetic global society.

Read the transcript and extended show summary on our website at: https://changinghighered.com/enroll-and-retain-international-students-i-house-uc-berkeley/

#HigherEducation #InternationalStudents #IHouse
About Our Guest
With over 20 years of experience in international education and higher learning, Dr. Shaun Carver is the Executive Director and CEO of International House at UC Berkeley, a renowned institution that fosters intercultural respect and understanding among people from around the world. Dr. Carver holds a Doctor of Education in Organizational Change and Leadership from the University of Southern California and an MBA from California State University San Marcos.
About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Supporting and Attracting International Students: Strategies for U.S. Universities
20 Aug· Changing Higher Ed
Caitlin Andersen, founder and principal consultant at Auxilium Education, discusses with host Dr. Drumm McNaughton the challenges and strategies for U.S. universities in attracting and supporting international students. They explore the changing landscape of international student recruitment, the value these students bring to campuses, and effective methods for universities to differentiate themselves in a competitive global market.
Key Discussion Points
Value and Challenges of International Student Recruitment:
The significant economic contribution of international students to the U.S. economy, totaling over $45 billion annually.

Declining international student enrollment, with a 15% drop in the 2020-2021 academic year, the steepest in over 70 years.

The challenge for U.S. universities to stand out when 98% of institutions offer similar programs.
Understanding International Student Motivations:
Career advancement is the primary driver for international students choosing U.S. universities.

The influence of industry strength in different regions on students' university choices.

The importance of practical experience and post-graduation work opportunities, particularly through Optional Practical Training (OPT) programs.
Effective Recruitment Strategies:
Highlighting industry partnerships and career opportunities in marketing materials.

Emphasizing STEM designations and OPT opportunities to attract and retain international talent.

Developing robust career services tailored to international students' needs.

Creating student ambassador programs to provide authentic insights to prospective students.
Supporting International Students on Campus:
Providing language support and bridging programs to ease academic transitions.

Leveraging alumni networks for recruitment and mentorship.

Optimizing online presence for international audiences, including multilingual landing pages.

Hosting virtual events and webinars at convenient times for global audiences.

Addressing visa and immigration concerns proactively.
Comprehensive Support Systems:
Developing orientation programs specifically for international students.

Organizing cross-cultural events and activities to foster integration.

Offering academic support services tailored to international students' needs.

Ensuring culturally sensitive mental health and wellness resources are available.
Three Key Takeaways for University Leaders
Focus on career advancement opportunities in recruitment strategies, highlighting industry connections and post-graduation prospects.

Utilize data-driven insights from current international students and alumni to inform and refine recruitment approaches.

Invest in comprehensive support systems that address the unique needs of international students, from pre-arrival through graduation and beyond.
Final Thoughts

The episode concludes by emphasizing the ongoing importance of international students to U.S. higher education. As global competition intensifies, universities must continually adapt their strategies to attract and support these valuable members of their campus communities. Success in this area not only benefits the institutions financially but also enriches the educational experience for all students, preparing them for success in an increasingly interconnected world.

Read the transcript and extended show summary at: https://changinghighered.com/supporting-and-attracting-international-students-strategies-for-u-s-universities/

#HigherEducation #InternationalStudentEnrollment #EnrollmentStrategies

About our Podcast Guest

Caitlin Andersen is the founder and Principal Consultant at Auxilium Education, an education consultancy that serves international graduate business school applicants. Trusted by Forbes 30 Under 30 and senior managers at Google, McKinsey, and Amazon, Ms. Andersen has helped international applicants from 30+ countries across 6 continents successfully apply to all the top business schools in the United States, United Kingdom, Europe, China, and Singapore.

Ms. Andersen currently serves as the Business Roundtable Chair for the Independent Educational Consultants Association (IECA) Graduate Committee. Recently, she was featured on GMAT Club’s Live YouTube Channel (114K+ subscribers).

Originally from Boston, Massachusetts, Ms. Andersen became an international student when she moved to England to get her MBA from the University of Oxford, Saïd Business School (SBS). She is on a mission to ensure applicants everywhere have the chance to competitively apply to the best business schools in the world.

About the Host

Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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AI Integration in Higher Ed Curriculums: How Kogod Did it in Six Months
13 Aug· Changing Higher Ed
In this episode of the Changing Higher Ed podcast, Dr. Drumm McNaughton talks with David Marchick, Dean of American University's Kogod School of Business, and Angela Virtu, Professorial Lecturer in IT & Analytics at American University’s Kogod School of Business, about their rapid integration of artificial intelligence across the entire business curriculum in just six months. They discuss the urgency of AI in higher education, Kogod's implementation strategy, and valuable lessons for other institutions.

Key Discussion Points

The Urgency of AI in Higher Education:
Recognition of AI's growing importance in the business world Need for AI literacy as an essential skill for future business leaders
Kogod School of Business's Rapid AI Integration:
Formation of a committee to develop an actionable plan within six weeks Comprehensive approach: integrating AI into every major, developing new courses, creating AI certificates, and implementing faculty training
Strategic Steps for Rapid AI Implementation:
Development of two types of AI-integrated courses: Artisan and SAGE Appointment of an AI Faculty Teaching Fellow to support the initiative
Overcoming Challenges in AI Adoption:
Balancing speed of implementation with quality and relevance Supporting faculty adaptation to new teaching methods and content Keeping pace with rapid AI developments Incorporating ethical considerations alongside technical skills
Student-Centric Outcomes:
Cross-disciplinary integration of AI across all business majors Practical applications of AI in various business disciplines
Three Key Takeaways for Higher Education Leaders:
Act Decisively: Quick action is crucial in the face of technological change. Embrace a Cross-Disciplinary Approach: Integrate AI across all majors to benefit all students. Invest in Faculty Development: Provide resources and training for successful AI integration.
Looking Ahead: The Future of AI in Higher Education
Plans for continued refinement and expansion of AI curriculum Hiring additional AI faculty and developing advanced AI courses Expanding industry partnerships and exploring cross-pollination opportunities Read the transcript and extended show summary on our website at: https://changinghighered.com/ai-integration-in-higher-ed-curriculums-how-kogod-did-it-in-six-months/

#HigherEducation #AICurriculum #AIEducation About Our Podcast Guests
David Marchick is the Dean of the Kogod School of Business at American University, supporting over 2,000 students in over two dozen programs. He leads the committee for Kogod’s AI curriculum overhaul, an initiative focused on integrating AI into every major to prepare students for the global marketplace. Previously, Marchick was COO of the U.S. Development Finance Corporation, overseeing investments to produce 2 billion COVID-19 vaccine doses for developing countries. He spent 12 years at the Carlyle Group, where he served on the firm's Management Committee.

Angela Virtu is a Professorial Lecturer in IT & Analytics at American University’s Kogod School of Business. She teaches courses on technology, data analytics, machine learning, and coding. She’s also the AI Instruction Faculty Fellow, organizing training on AI developments for faculty and staff. Previously, she developed AI and ML solutions that combined theoretical advancements with practical, ethical applications for organizational integration and business impact.
About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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The State of EdTech: OPMs, 2U Bankruptcy, and Implications for Higher Ed
6 Aug· Changing Higher Ed
Phil Hill, publisher of the On EdTech newsletter at Phil Hill Associates and EdTech expert, joins Dr. Drumm McNaughton to discuss the current state of educational technology, focusing on the recent bankruptcy of 2U, a major Online Program Management (OPM) provider and its implications for higher education.

Hill shares insights on regulatory changes, the evolving OPM market, and strategies for university leaders to navigate these challenges.

Key Discussion Points

EdTech Landscape and Regulatory Changes:
Shift in government approach from supporting innovation to increased skepticism towards EdTech vendors.

New regulations targeting online education, including virtual campus requirements and mandatory attendance tracking.

Potential overhaul of state authorization reciprocity agreements (SARA) and its impact on cross-state online program offerings.
2U Bankruptcy and OPM Market Implications:
Analysis of 2U's bankruptcy filing, including debt reduction and ownership transfer.

Implications for higher education institutions partnering with OPMs, including risk management and reputational concerns.

The need for institutions to reassess OPM partnerships and consider alternative models for online program delivery.
Cybersecurity in Higher Education:
Increasing cybersecurity threats in the education sector.

Shift towards comprehensive solutions from larger vendors for better accountability and insurance coverage.

Elevation of cybersecurity to a board-level concern, especially for institutions with large endowments.

Future of Online Education:
Continued importance of online and hybrid education for institutional growth and student access.

Need for innovation in program delivery while ensuring regulatory compliance.

Focus on student outcomes and employability to demonstrate the value of online programs.
Strategic Adaptation for Higher Education Institutions:
Importance of comprehensive risk management strategies covering OPM partnerships, cybersecurity, and regulatory compliance.

Need for ongoing monitoring of student outcomes and program performance.

Emphasis on leveraging existing technologies effectively across institutions.
Three Key Takeaways for Higher Education Leaders and Boards
Implement comprehensive risk management strategies that encompass OPM partnerships, cybersecurity, and regulatory compliance.

Focus on demonstrating strong student outcomes and program effectiveness in online education.

Engage actively in regulatory discussions and advocate for institutional interests during negotiated rulemaking and public comment periods.

Final Thoughts

The episode concludes with a call for higher education leaders to stay informed about the evolving EdTech landscape and take proactive steps to manage risks and opportunities. Despite the challenges, online and hybrid education remain critical areas for institutional growth and student access in an increasingly digital and competitive environment.

Read the transcript on our website at: https://changinghighered.com/the-state-of-edtech-opms-2u-bankruptcy-implications/

#EdTech #HigherEducation #OPMs #2UBankruptcy
About Our Podcast Guest
Phil Hill, publisher of Phil on EdTech Blog and partner at MindWires LLC. Phil has been a market analyst and consultant in EdTech for over two decades. He is most notably recognized for writing his blog, On EdTech.

Phill Hill on LinkedIn →
About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Using Technology to Upgrade Higher Ed Branding and Marketing
30 Jul· Changing Higher Ed
Nuno Fernandes, President of American Public University System (APUS), joins Dr. Drumm McNaughton to discuss how higher education institutions can leverage technology in marketing and branding and remain affordable and relevant. With his background in business and global education, Nuno brings a unique perspective on transforming the traditional higher education model.

Key Discussion Points

The Unchanging Higher Education Model:
Higher education hasn't fundamentally changed in nearly a millennium, despite global revolutions in technology and communication.

The traditional model of professors lecturing to students remains largely unchanged since the founding of the University of Bologna in 1088.
Challenges in Higher Education Branding and Marketing:
The shift from location-based to online education has transferred power from institutions to students.

Universities must differentiate themselves beyond academic offerings in a market where quality education is considered table stakes.
Technology-Driven Strategies for Higher Education:
Leveraging AI and data analytics to create personalized learning experiences and marketing campaigns.

Implementing 24/7 student support through AI-powered tools, including mental health support.

Using technology to enhance, not replace, human interaction in education.
APUS: A Case Study in Technology-Driven Transformation:
Rebranding effort centered around the concept of being "Digital by Nature, Human by Design."

Implementing AI tools to augment faculty capabilities and improve student experiences.

Maintaining affordability: APUS increased tuition by only 15% over two decades, compared to the industry average of 300%.
The Future of Technology in Higher Education:
Predictions of ongoing demographic declines and their impact on enrollment.

The necessity for higher education institutions to innovate and adapt to remain viable.

Potential for technology to lower costs while improving quality and accessibility of education.
Three Key Takeaways for University Presidents and Boards
Embrace technology and innovation as critical for the success of any university moving forward.

Prioritize personalization in both education delivery and marketing efforts.

Focus on continuously improving the student experience through technology while maintaining affordability.
Nuno Fernandes emphasizes that the core mission of higher education institutions should be to serve students better every day. By leveraging technology and maintaining a student-centric focus, universities can navigate the challenges of the modern education landscape and create a brighter future for themselves and their students.

Read the transcript on our website: https://changinghighered.com/using-technology-to-upgrade-higher-ed-branding-and-marketing/

#HigherEducation #HigherEdBrandingAndMarketing #HigherEdTransformation
About Our Guest
APUS President Nuno Fernandes is a visionary leader who has succeeded in making online higher education more affordable and accessible while delivering top-quality education and favorable student outcomes. As President, he is focused on a global digital journey that integrates personalized, collaborative, technology-driven learning experiences to prepare students for tomorrow’s challenges and opportunities.

Mr. Fernandes has a wealth of experience driving innovation across higher education, technology, and business. He has been APUS President since September 2022.

Previously, Mr. Fernandes was president and CEO of Ilumno, the largest online program manager in Latin America and among the top 3 globally (in terms of managed students). He served in roles with increasing responsibilities at Ilumno for over a decade. Mr. Fernandes was instrumental in improving student retention, student satisfaction, graduation rates, and reputation at the company’s owned and partner universities. He also helped expand access to higher education in several countries.

About the Host
Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Building Higher Ed Crisis Management and Communication Muscle
23 Jul· Changing Higher Ed
Higher education institutions are facing a perfect storm of challenges that demand robust crisis management skills. From campus protests reminiscent of the 1960s to the lightning-fast spread of information (and misinformation) on social media, colleges and universities are navigating treacherous waters. How can they stay afloat – and even thrive – in this turbulent environment?

Crisis Management in Higher Education: Strategies for Institutional Resilience

Dr. Drumm McNaughton, CEO of The Change Leader higher education consulting firm, and guest Stephanie Craig, President of Kith crisis preparation, response, and recovery firm, discuss essential strategies for building crisis management and communication capabilities in higher education institutions.

Key Discussion Points

Higher Education's Unique Crisis Management Challenges:
The complex stakeholder environment in higher education is reminiscent of the turbulent 1960s but with added dimensions of social media and 24-hour news cycles.

The impact of poorly handled crises on various aspects of institutional operations, from student recruitment to donor confidence.
Building Crisis Management Muscle: The PIP2 Approach:
Plan: Develop comprehensive crisis strategies and response protocols.

Invest: Allocating resources for crisis preparedness, including training and technology.

Practice: Conducting regular crisis simulations to identify weaknesses and build muscle memory.

Prioritize: Embedding crisis preparedness in institutional culture at all levels.
The Clarity + Trust = Speed Formula:
Clarity: Ensuring a clear understanding of institutional mission, values, and stakeholder priorities.

Trust: Building trust within crisis management teams and with key stakeholders.

Speed: Responding quickly and decisively to crises without sacrificing accuracy.
Stakeholder Management in Higher Education Crises:
Navigating the diverse and often conflicting interests of multiple stakeholder groups.

Tailoring communication strategies to different stakeholder needs and preferences.
The Role of Leadership and Second-Level Thinking:
The importance of leadership visibility and engagement during crises.

Employing "second-level thinking" to anticipate the ripple effects of decisions and communications.
Integrating Risk Management and Crisis Communication:
The collaboration between risk management and communication teams.

Breaking down silos to ensure comprehensive crisis response strategies.
Opportunities in Crisis: Catalysts for Institutional Innovation:
Recognizing crises as potential drivers of positive change and innovation.

Examples of institutional transformation sparked by crisis situations.
Three Key Takeaways for Higher Education Presidents and Boards
Invest in crisis management now, prioritizing preparation as a matter of urgency.

Implement the PIP2 approach (Plan, Invest, Practice, Prioritize) to build crisis management muscle.

Adopt the Clarity + Trust = Speed formula for effective crisis response.
Read the transcript on our website at: https://changinghighered.com/ building-higher-ed-crisis-management-and-communication-muscle/

#HigherEducation #HigherEdRiskManagement #CrisisManagement

About Our Podcast Guest

Stephanie Craig is the President of Kith.co, where she provides strategic guidance and solutions for high-stakes issues and challenges faced by C-suite executives, high-profile organizations, and elected officials. She has built her reputation as a crisis expert by guiding some of the world’s most prominent people and organizations through their most trying moments. Combining her deep experience in politics, media, and business, she mitigates crises, repairs reputations, and inoculates against future crises. Stephanie has counted former First Lady Rosalynn Carter, the mayor of the nation’s 10th largest city, and some of the most notable global brands, as well as institutes of higher education, as clients. Stephanie is a prolific author on topics including crisis communications, reputational management, political communication, the intersection of law and communications, and entrepreneurship. If asked, she’ll even talk about being born in the Arctic.

About the Host

Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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Implementing Comprehensive Student Mental Health Programs in HE
16 Jul· Changing Higher Ed
Addressing Student Mental Health in Higher Education: Expert Insights and Strategies

Dr. Drumm McNaughton is joined by Tony Walker, Senior Vice President of Academic Programs at The Jed Foundation, and James Kohl, Dean of Student Affairs at the University of Massachusetts Lowell, to discuss student mental health in higher education. They share insights on current challenges, effective strategies, and the evolving crisis of mental health on college campuses.

Key Discussion Points

The State of Student Mental Health:
Suicide remains the second leading cause of death among young people ages 10-34, according to the CDC.

Recent data shows a significant increase in mental health issues among young adults, with 36.2% experiencing a mental, behavioral, or emotional health issue in the past year.

Marginalized communities, particularly LGBTQ+ youth, face even greater challenges.
The Jed Foundation's Approach:
Overview of the JED Campus Programs initiative, which spans seven key domains to support student mental health.

Discussion of the implementation process, including needs assessment, strategic planning, and evaluation.

Insights into the impact of comprehensive mental health programs, including reduced suicide attempts and improved crisis response.
UMass Lowell Case Study:
Implementation of the JED Campus program at UMass Lowell, including the process and challenges faced.

Positive outcomes despite the COVID-19 pandemic, including better-than-national-average scores in student flourishing.

Key lessons learned, emphasizing collaboration, stakeholder buy-in, and adaptability.
Evolution of Mental Health Discussions in Higher Education:
Shift from stigmatization to open dialogue about mental health on campuses.

Growing recognition of mental health's importance in student success.

Movement towards more holistic approaches that include both prevention and crisis response.
Strategic Recommendations for Higher Education Leaders:
Prioritize mental health at the institutional level.

Foster collaboration and break down departmental silos.

Implement comprehensive screening and early intervention programs.

Enhance access to mental health services and destigmatize mental health through education.

Develop robust crisis management protocols.
Read the transcript of this podcast on our website: https://changinghighered.com/implementing-comprehensive-student-mental-health-programs/

#HigherEducation #StudentMentalHealth #HigherEdPodcasts

About Our Podcast Guests

Dr. Tony Walker joined The Jed Foundation in November 2022 as Senior Vice President of Academic Programs. In his role, he structures, expands, and leads JED’s K-12 and higher education programs to meet the organization’s strategic plan objectives. To fulfill this work, he connects strategy, people management, operations, fiscal responsibility, partnerships, and school recruitment functions. Prior to joining JED, Tony served as Vice President of Education Strategy and Innovation at the Meadows Mental Health Policy Institute. He previously worked in multiple roles in public education, including as a teacher, school counselor, and, most recently, as an executive district leader over Student Support Services at a large public school district in Texas. Tony is a Licensed Professional Counselor and Certified School Counselor and holds a Bachelor’s degree in Education from the University of Missouri, a Master’s degree in Counseling, and a PhD in Counselor Education and Supervision from Texas Tech University.

James Kohl, Ph.D., is the Dean of Student Affairs and Experiential Learning at the University of Massachusetts Lowell. He has been at UMass Lowell for over 16 years and previously worked at George Washington University as the director of housing programs. He received a B.S. in Psychology from Lafayette College, an M.A. in College Student Personnel Services from University of Maryland, College Park, and a Ph.D. in Educational Policy and Leadership from University of Maryland, College Park.

About the Host

Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton's approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.

The Change Leader’s Social Media Links
LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected]
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Institution Wide AI Integration Strategy: Future Proof College Like MDC
9 Jul· Changing Higher Ed
AI Integration in Higher Education: Miami Dade College's Innovative Approach
Madeline Pumariega, President of Miami Dade College, discusses how the institution has embraced artificial intelligence (AI) across disciplines and integrated it into the student experience. She shares insights on developing AI programs, involving faculty, and addressing ethical considerations.
Key Discussion Points Miami Dade College's AI Journey: Creation of stackable credentials in AI, from certificates to associate's and bachelor's degrees Interdisciplinary approach, integrating AI across various programs beyond just technology Development of AI Institutes and community engagement through speaker series and partnerships Faculty Development and Adoption: Investment in faculty training and workshops on AI Grants for faculty to develop innovative AI-enhanced teaching approaches Addressing skepticism by drawing parallels to past technological advancements in education Strategic Implementation of AI: Using AI for facilities management, student advising, and enrollment optimization Focus on personalized learning experiences and communication with students Balancing opportunities with challenges like consumption-based pricing models for AI platforms Ethical Considerations and Assessment: Emphasis on teaching ethics as a foundational part of AI education Rethinking assessment methods to focus on knowledge application rather than information recall Maintaining focus on critical thinking and proper attribution in the age of AI Three Key Takeaways for Higher Education Leaders and Boards Harness the power of community partnerships and industry collaboration in AI initiatives Align resource allocation with institutional values and strategic priorities Lead with authentic leadership to address the future of higher education and community needs
Final Thoughts

Pumariega emphasizes Miami Dade College's role as a model for AI integration in higher education, serving as a "beacon of hope" for the community. She highlights upcoming focuses on Construction Trades Institute and programs in aviation, aerospace, and unmanned vehicles to align with future workforce needs.

Read the full transcript on our website →

#HigherEducation #AIEducation #HigherEdPodcast
About Our Podcast Guest
Madeline Pumariega is the first female president appointed to lead one of the nation’s largest educational institutions, Miami Dade College (MDC). Adding to the historic nature of this appointment is the fact that Pumariega is an alumna of MDC.

Prior to becoming MDC’s president, Pumariega was appointed the first female and Hispanic chancellor of the Florida College System (FCS). In that role, she designed and implemented strategies to keep college accessible and affordable for Floridians, especially for those entering high-demand job fields. In 2019, Pumariega became the executive vice president and provost of Tallahassee Community College.

In her current role as President, Pumariega has prioritized working with business partners to identify the skills needed by key industries and tailoring higher education programs to match those needs. This intentional forming of strategic alliances and job pathways between companies and MDC students accelerates each graduate’s ability to enter the workforce immediately. Driving her relentless pursuit is the passion to develop leaders and build thriving communities.

Guest’s LinkedIn Profile →

About the Host
Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategic planning, change management, and mergers.

To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.

The Change Leader’s Social Media Links
LinkedIn: https://www.linkedin.com/in/drdrumm/ Email: [email protected]
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Insights from the State of Higher Education Report 2024 by Lumina and Gallup
2 Jul· Changing Higher Ed
Dr. Courtney Brown, Vice President of Impact and Planning for Lumina Foundation, discusses key findings from the 2024 State of Higher Education Study conducted in partnership with Gallup. She shares critical insights into evolving student demographics, barriers to enrollment, and strategies for addressing challenges in higher education.

Key Discussion Points

The Changing Profile of Today's College Students:
Shift away from traditional recent high school graduates to more diverse, non-traditional learners. Approximately 35% of students are financially independent from parents. About one-third of students have children of their own. 60% of students work while in school, with 40% holding full-time jobs. Over one-third of current students are over 25 years old.
Primary Barriers to Enrollment and Completion:
Cost and affordability remain the number one obstacle for potential and current students. Emotional stress and mental health concerns have dramatically increased since 2020. Work and family responsibilities create additional challenges for many students. State policies on divisive issues influence enrollment decisions across demographics.
Students Stopping Out: A Growing Crisis:
41.9 million U.S. adults have some college credit but no degree, up 1.5 million from the previous year. 64% of currently enrolled students have considered stopping out in the last six months. Emotional stress is the leading cause of student attrition, with 70% citing it as their primary reason for considering stopping out.
The Perceived Value of Higher Education:
Nearly all adults without a degree believe at least one type of credential is extremely or very valuable. Almost 60% of adults who have never enrolled have considered doing so in the past two years. 84% of current or prospective students cite employment factors as reasons for enrolling.
Strategic Adaptation for Higher Education Institutions:
Need for transparent pricing models and innovative financial aid options. Importance of enhancing mental health and support services for students. Adapting programs to accommodate non-traditional students' needs. Strengthening alignment between higher education and workforce demands. Addressing systemic barriers and advocating for supportive policies.
Three Key Takeaways for Higher Education Leaders and Boards
Actively collect data on student needs and experiences to inform decision-making. Analyze community demographics to identify and serve potential future students. Continuously explore ways to make education more affordable and accessible.
Bonus Takeaway: Include a non-traditional student on the board of trustees to provide valuable insights into diverse student needs.

Read the transcript on our website at: https://changinghighered.com/ state-of-higher-education-report-2024-lumina-gallup/

#TheStateOfHigherEducation #HigherEducation #LuminaGallupReport

About Our Podcast Guest

Courtney Brown, Ph.D., is vice president of impact and planning for Lumina Foundation, an independent, private foundation in Indianapolis that is committed to making opportunities for learning beyond high school available to all. As the chief data and research officer, Brown oversees the foundation’s efforts in the areas of strategic planning, learning, impact, and effectiveness. She also leads Lumina’s international engagement.

She joined the foundation in 2011 with a strong background in performance measurement, research, and evaluation. Before 2011, Brown was a senior research associate at the Center for Evaluation and Education Policy at Indiana University. There, she led studies and evaluations focused on education and post-high school programs within the United States and across Europe.

Brown is a frequent speaker and panelist in the United States and other countries regarding postsecondary strategy, student success, data-driven decision-making, and evidence-based practices. She has developed and shared manuals, working papers, articles, and books related to undergraduate research, performance measurement, randomized-control trials, and other evaluation methods, as well as conducted webinars and workshops on topics such as evaluation, performance measurement, and success in education beyond high school.

About the Host

Dr. Drumm McNaughton is a consultant to higher ed institutions in governance, accreditation, strategy, change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website, https://changinghighered.com/.

The Change Leader’s Social Media Links
LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected]
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How Can AI Improve Enrollment Funnels in Higher Ed
25 Jun· Changing Higher Ed
Gil Rogers, founder and CEO of GR7 Marketing, joins Dr. Drumm McNaughton to discuss the current challenges faced by universities in improving their enrollment funnels, particularly in the context of emerging AI technologies. They share insights on the broken traditional funnel model, demographic shifts, affordability concerns, and reputation issues, addressing how AI can be leveraged to transform enrollment strategies.

Key Discussion Points

Enrollment Funnel Challenges and AI Solutions:
The limitations of the traditional enrollment funnel model in capturing modern student behavior. Inefficient use of human resources in current admissions processes. Potential of AI to automate repetitive tasks and personalize communication at scale.
Demographic Shifts and Competition:
Impact of the impending enrollment cliff on recruitment strategies. Increased competition among institutions for a shrinking pool of traditional students. Use of AI-powered predictive analytics for targeted recruitment.
Addressing Affordability and Financial Aid:
Challenges in balancing institutional financial needs with student accessibility. Complexity of financial aid processes as a barrier to enrollment. AI applications in optimizing financial aid strategies and improving yield management.
Reputation and Value Proposition:
Growing public skepticism about the value of higher education. Need for clear articulation of institutional value propositions. Leveraging AI to enhance yield management and re-engage stop-outs and non-completers.
Key Takeaways for Higher Education Leaders and Boards
Request an AI strategy from the enrollment management team.

Review current admissions staff time utilization.

Examine financial aid approaches for sustainability and effectiveness.

Develop a plan for staff upskilling in AI technologies.

Establish metrics for measuring AI impact on enrollment outcomes.

Final Thoughts

The episode concludes with a call for strategic integration of AI technologies in enrollment management. The experts emphasize the importance of ethical implementation and ongoing refinement of AI systems to address the complex challenges facing higher education enrollment.

Read the transcript on our website: https://changinghighered.com/how-can-ai-improve-enrollment-funnels-in-higher-ed/

#EnrollmentManagement #HigherEdEnrollment #HigherEducation

About Our Podcast Guest

Gil Rogers is a strategic innovator in education technology marketing, serving as a fractional CMO for EdTech companies. With a background in higher education enrollment management and marketing, he has led institutions through record-breaking recruitment cycles. Gil's career highlights include marketing roles at Zinch.com (acquired by Chegg) and the National Research Center for College and University Admissions (NRCCUA), where he advanced digital marketing and data-informed enrollment strategies. As founder of GR7 Marketing, he helps entrepreneurs effectively communicate their services to educational institutions. Known for his energy and enthusiasm, Gil frequently speaks at national conferences on marketing strategy for EdTech startups, leadership, and customer understanding. As a podcast guest, he offers valuable insights into effective marketing strategies and leadership in EdTech, making him an ideal speaker for audiences seeking innovation in this dynamic industry.
About Our Host
Dr. Drumm McNaughton is a higher education consultant who works with college and university leadership, management, and boards of directors to ensure they succeed in their mission.

He is an innovator, strategic management pioneer, accreditation specialist, transformational and turnaround expert, and governance professional with P&L experience in multiple industries, having stimulated transformation that propelled double-digit growth for colleges and universities, startups, and Fortune 500 companies.
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Episodes

Improving Public University Systems at Scale

Effective University Mergers & Lessons in Stability from PASSHE

STEM Enrollment Growth: Online Labs Drive Student Retention

Innovative Accreditation: Accelerated Degrees and Competency-Based Education

NWCCU Advances Higher Ed Accreditation: 3-Year Bachelor Degree and Institutional Collaboration

Strategies to Improve Student Retention Rates and Lower Acquisition Costs

Impact of Enrollment Pressure on Admissions Teams and Students

University Governance: Strategic Insights from Brown's 250-Year Legacy

Improving the Experience for Community College Transfer Students

Washington Update: Neg Reg, Clery Act, and Chevron Decision

Enroll and Retain International Students: Lessons from I-House at UC Berkeley

Supporting and Attracting International Students: Strategies for U.S. Universities

AI Integration in Higher Ed Curriculums: How Kogod Did it in Six Months

The State of EdTech: OPMs, 2U Bankruptcy, and Implications for Higher Ed

Using Technology to Upgrade Higher Ed Branding and Marketing

Building Higher Ed Crisis Management and Communication Muscle

Implementing Comprehensive Student Mental Health Programs in HE

Institution Wide AI Integration Strategy: Future Proof College Like MDC

Insights from the State of Higher Education Report 2024 by Lumina and Gallup

How Can AI Improve Enrollment Funnels in Higher Ed